ASEAN Records is proud to officially recognise LE AURA, H&H Health Group for achieving a significant regional milestone as the:
Highest Perfume Sales across Three Variants by a Single Brand via Brand-Owned Live Commerce within 24 Hours (5,493 Bottles Sold, generating RM514,526 in Revenue within 24 Hours on 7 August 2024, via a 1-hour Facebook Live session from 8:35 PM to 9:35 PM for DE AI LE AURA, DE BAY LE AURA and BOSS LE AURA).
This recognition highlights a breakthrough in digital retail execution—demonstrating how live commerce can drive high-impact sales through real-time engagement and strong brand connection.
Redefining Live Commerce Through Engagement and Performance
LE AURA’s achievement reflects a highly effective integration of content, audience engagement, and conversion strategy within a single live session.
By generating over RM500,000 in revenue within just one hour, the brand successfully transformed a standard Facebook Live into a high-performance sales channel—showcasing the power of direct-to-consumer engagement in today’s digital landscape.
The milestone demonstrates how brands can leverage live commerce not only as a marketing tool, but as a scalable revenue-driving platform within the ASEAN region.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 31 March 2026 at Jalan Makloom, George Town, Penang, marking the formal recognition of LE AURA’s record achievement.
The recognition was received on stage by Loh Wei Hong, Founder of H&H Health Group, representing the leadership behind the brand’s success.
Voices of Leadership
Reflecting on the recognition, Loh Wei Hong, Founder of H&H Health Group, shared:
“This achievement reflects the strength of our connection with our audience and the trust they place in our brand. Live commerce allows us to engage directly and authentically, and this recognition motivates us to continue innovating in how we deliver value to our customers.”
About H&H Health Group / LE AURA
H&H Health Group is a dynamic consumer brand group focused on delivering innovative products through strong digital engagement and direct-to-consumer strategies.
LE AURA represents the group’s commitment to combining product quality with effective digital execution—leveraging live commerce and audience interaction to create impactful brand experiences.
ASEAN Records and ASIA Records are proud to officially recognise Malaysia Aviation Group (MAG) for achieving a landmark milestone in the aviation and travel industry:
Largest Airline Trade Pavilion at a Consumer Travel Fair (46,000 sq ft total built-up space, 3-floor structure, MATTA Fair, 3–5 April 2026, MITEC Kuala Lumpur, Malaysia)
This dual recognition highlights a groundbreaking achievement in experiential aviation marketing, redefining how airline brands engage with travellers through scale, innovation, and immersive design.
Introducing the MAG Arena — A New Benchmark in Aviation Showcases
At the heart of this achievement is the MAG Arena, a bold, multi-level aviation pavilion unveiled during MATTA Fair 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
Spanning an impressive 46,000 square feet across three floors, the MAG Arena brought together Malaysia Aviation Group’s full airline portfolio — Malaysia Airlines, Firefly, and Amal — under one iconic and integrated showcase.
Far beyond a conventional exhibition booth, the MAG Arena delivered a fully immersive travel experience, featuring:
Exclusive travel promotions and real-time booking opportunities
Cabin showcases and walkthrough theatre experiences
Interactive digital and AI-powered travel tools
Virtual reality experiences and destination activations
Lifestyle-driven engagement zones and curated visitor journeys
This large-scale, multi-dimensional pavilion set a new regional benchmark for airline participation at consumer travel fairs.
Creating Immersive and Interactive Visitor Journeys
Designed as an experiential environment rather than a static display, the pavilion enabled visitors to explore aviation in a dynamic and engaging way.
Thousands of visitors experienced:
Immersive rooms simulating travel environments
Interactive installations bridging physical and digital experiences
Destination storytelling through themed zones
Live engagement activities connecting travel, lifestyle, and entertainment
A major highlight included a special meet-and-greet session with Manchester United legends Gary Neville, Andy Cole, and Wes Brown, drawing strong crowds and reinforcing MAG’s global brand partnerships.
In conjunction with the event, MAG also announced new international routes to Shenzhen and Changsha (China), as well as Fukuoka (Japan) — further strengthening Malaysia’s global connectivity and aviation network.
Strengthening Malaysia’s Position as a Regional Aviation Hub
This initiative reflects Malaysia Aviation Group’s broader vision to position Malaysia as a key gateway for regional and international travel.
By elevating its presence at one of Malaysia’s largest travel fairs, MAG successfully:
Showcased its airline ecosystem in an integrated platform
Strengthened Malaysia’s tourism visibility
Connected travellers with destinations, services, and experiences
Reinforced the country’s role as a regional aviation and tourism hub
The scale and impact of the MAG Arena demonstrate how innovation, storytelling, and experiential engagement can transform the future of travel marketing.
A Milestone Moment of Recognition
The ASEAN Records and ASIA Records certificates were officially presented on 3 April 2026 at MATTA Fair, MITEC Kuala Lumpur.
The recognition was received by:
Mr Bryan Foong Chee Yeong, Chief Executive Officer of Airline Business
Mr Dersenish Aresandiran, Chief Commercial Officer of Airline Business
on behalf of Malaysia Aviation Group, acknowledging their leadership in delivering large-scale, customer-centric innovation in the aviation industry.
Voices of Leadership
Reflecting on the achievement, Mr Bryan Foong Chee Yeong shared:
“This recognition reflects our commitment to creating meaningful and engaging experiences that bring our brands closer to travellers. Through the MAG Arena, we reimagined how people interact with aviation — making it more immersive, accessible, and inspiring.”
“By combining innovation, technology, and Malaysian Hospitality in one space, we aim to set a new benchmark for airline engagement while supporting the growth of Malaysia’s tourism and aviation industry.”
Advancing Experiential Aviation Through Innovation
This milestone underscores the growing importance of experiential engagement in the aviation and travel industry.
As traveller expectations evolve, Malaysia Aviation Group’s achievement demonstrates how airlines can go beyond traditional marketing to create memorable, interactive, and meaningful journeys.
The MAG Arena sets a new standard not only for ASEAN, but for Asia’s aviation industry, highlighting the power of scale, innovation, and integrated experience design in shaping the future of travel.
About Malaysia Aviation Group
Malaysia Aviation Group (MAG) is the parent company of Malaysia Airlines and a portfolio of aviation and travel-related businesses. The Group delivers comprehensive travel solutions across passenger airlines, cargo, maintenance, engineering, and aviation services.
Committed to innovation, operational excellence, and customer experience, MAG continues to strengthen its position as a leading aviation group while supporting Malaysia’s growth as a global travel destination.
ASEAN Records is proud to officially recognise the International Financial Trading Championship (IFTC), conducted under the institutional governance of the International Financial Consultant Certified Institute (IFCCI), for achieving a significant regional milestone as the:
First and Largest Number of Portal-Registered Participants Within 4 Hours in a Global Financial Trading Championship Conducted Across 20 Licensed Trading Platforms Regulated by 10 International Authorities (1,027 verified participant registrations recorded between 10:00 and 14:00 on 27 February 2026).
This recognition affirms IFTC’s advancement as a structured financial participation platform within the ASEAN ecosystem—demonstrating the ability to coordinate large-scale participation within a governance-aligned trading environment.
From National Milestone to Regional Validation
The ASEAN recognition builds upon IFTC’s earlier national-level milestone, reflecting the platform’s rapid progression into a structured and scalable financial participation system.
This trajectory highlights the system’s ability to scale participation while maintaining governance, transparency, and operational discipline.
A New Benchmark in Governance-Led Financial Participation
The recognition establishes a new benchmark within ASEAN’s financial ecosystem—demonstrating that large-scale trading participation can be achieved within a structured and accountable system.
Unlike conventional trading competitions, IFTC is designed as a system where:
Participation is verified, traceable, and auditable
Execution aligns with multi-jurisdictional regulatory standards
Growth is supported by institutional governance and data integrity
Multi-Jurisdictional Regulatory Integration
The record achievement reflects a sophisticated operational architecture integrating:
20 licensed trading platforms across multiple global jurisdictions
A centralised registration and verification system, ensuring transparency, auditability, and consistency of participation data
Speed with Structure: Demonstrating Controlled Scale
Achieving 1,027 verified participants within a four-hour window highlights the system’s ability to balance:
High-speed onboarding
Cross-border coordination
Governance-compliant execution
This milestone demonstrates that scale can be achieved within a controlled and structured framework.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented at the 8th ASEAN Records Gather of Achievers on 11 March 2026 at Andaman Seafood Village (Bukit Bintang), Kuala Lumpur, marking the formal recognition of IFTC’s record achievement.
The recognition was received on stage by Professor Dato’ Dr. Kingston Chang, President of IFCCI, representing the institution’s leadership in advancing governance, structure, and accountability within the financial trading landscape.
Voices of Leadership
Reflecting on the recognition, Professor Dato’ Dr. Kingston Chang shared:
“This milestone reflects the evolution of financial participation—where scale must be matched with structure, and growth must be guided by governance.
IFTC represents a continuous effort to build a structured and credible financial participation framework.”
About IFCCI
The International Financial Consultant Certified Institute (IFCCI) is a governance-driven institution dedicated to strengthening credibility, structure, and professional standards within the global financial industry.
Through certification frameworks, institutional partnerships, and system-based execution models, IFCCI promotes:
Regulatory alignment
Transparent participation
Measurable performance standards
—supporting the development of a more responsible and trusted financial ecosystem across Asia and beyond.
ASEAN Records is proud to officially recognise Sin Ter May for achieving two significant regional milestones that highlight the company’s leadership in original jewellery design and international supply within the 916 gold jewellery industry.
Record Achievements
Record 1: Most Extensive In-House Designed SKU Portfolio for 916 Gold Jewellery by a Single Manufacturer (In-house designs produced annually since 1983; total of 11,369 in-house designed SKUs recorded from 2014 onwards)
Record 2: Most Widely Supplied 916 Gold Jewellery Manufacturer to Gold Shops by a Single Manufacturer (Supplying 454 gold shops across 75 cities in 11 countries)
These achievements reflect Sin Ter May’s enduring dedication to in-house craftsmanship and structured design development, resulting in one of the most extensive original 916 gold jewellery portfolios in the region, supported by a wide-reaching supply network across ASEAN and beyond.
Built on Consistency, Craftsmanship, and Scale
Since its establishment in 1983, Sin Ter May has maintained a disciplined approach to jewellery creation by producing designs internally on an annual basis. From 2014 onwards alone, the company recorded 11,369 unique in-house designed SKUs, demonstrating long-term consistency rather than short-term expansion.
Alongside design depth, Sin Ter May’s ability to supply 454 gold shops across 75 cities in 11 countries underscores its operational strength, reliability, and strong trust built with retail partners across multiple markets.
The ASEAN Records recognition affirms Sin Ter May’s role in setting a high benchmark for design originality, manufacturing capability, and market leadership within the ASEAN gold jewellery industry.
A Milestone Moment of Recognition
The ASEAN Records certificates were officially presented on 30 January 2026 at the Kuala Lumpur Convention Centre (Hall 2), Kuala Lumpur.
The recognition was received on stage by Choo Wai Tien, Marketing Director, and Ho Ling Fee, General Manager of Sin Ter May, acknowledging the company’s sustained excellence in in-house design creation and regional supply leadership.
About Sin Ter May
Established in 1983, Sin Ter May is a well-recognised name in the Asian gold jewellery industry, known for its commitment to original design, craftsmanship, and manufacturing precision. With offerings that include bangles, necklaces, earrings, bracelets, and pendants, the company continues to serve gold shops across Malaysia and international markets with designs that reflect contemporary trends and enduring value.
ASEAN Records is proud to officially recognise Go Go Trophy for achieving a significant regional milestone in the recognition products and corporate gifting industry as the: Largest Customisable Catalog of Trophies, Awards, and Corporate Gifts by a Single E-Commerce Platform (6,132 Products In 38 Categories).
This recognition highlights Go Go Trophy’s commitment to becoming one of the most comprehensive online destinations for trophies, awards, and corporate gifts—bringing together extensive product variety, customisation flexibility, and scalable ordering within a single platform.
Built on Design, Innovation, and In-House Expertise
Established in 2017, Go Go Trophy is a Malaysia-based custom trophy and award manufacturer specialising in fully customised, premium design-to-production solutions.
The brand is recognised as the inventor of Malaysia’s first gradient translucent trophy series—a modern acrylic-based award design that introduced layered transparency and colour transitions, setting a new benchmark in contemporary trophy aesthetics.
With full in-house design, prototyping, and manufacturing capabilities, Go Go Trophy produces custom awards using resin, crystal, metal, acrylic, and wood, serving applications across corporate awards, culinary and chef competitions, sports events, and institutional recognitions.
Trusted by over 5,000 brands and institutions, Go Go Trophy is known for its design originality, fast turnaround time, and high-quality finishing.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025.
The recognition was received on stage by Mr. Jacky Chong, Managing Director of Go Go Trophy, together with two additional representatives, acknowledging the collective efforts behind the brand’s growth, innovation, and platform development.
About Go Go Trophy
Go Go Trophy is a Malaysian custom trophy, award, and corporate gift specialist focused on delivering premium, tailor-made recognition solutions. By combining creative design, material expertise, and full in-house production control, the brand continues to elevate how achievements are celebrated across industries.
ASEAN Records is proud to officially recognise Cabe for achieving a remarkable milestone in the commercial kitchen and foodservice infrastructure sector, as the: Fastest and Largest Total Built-Up Area Achieved for Commercial Customized Stainless Steel Kitchens Designed and/or Built in a Year, with an Average of 24 Working Hours per Kitchen Set-Up (Total built-up area: 150,200 sq. ft., achieved from November 2023 to October 2024)
This record underscores Cabe’s exceptional capability in executing large-scale, time-sensitive commercial kitchen projects with speed, precision, and consistency — setting a new benchmark for the foodservice infrastructure sector across ASEAN.
Driving Speed, Scale, and Professional Kitchen Excellence
Founded as a specialist in customised stainless steel kitchen solutions, Cabe serves hotels, central kitchens, food factories, restaurants, and institutional facilities with end-to-end professional kitchen delivery.
Achieving a total built-up area of 150,200 sq. ft. within one year, with an average of just 24 working hours per kitchen set-up, reflects Cabe’s strong in-house expertise across design engineering, fabrication, logistics, and on-site installation. This integrated capability enables the company to meet demanding timelines without compromising quality or performance.
Guided by a clear long-term vision, CABE aspires to bring satisfaction to 1 million chefs and restaurateurs worldwide through holistic professional kitchen solutions, supporting the operational success of foodservice professionals at scale.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur.
The ASEAN Records certificate was proudly received by Caryn Chan, Founder & Managing Director, together with Catherine Lee, Co-Founder & Project Director, in recognition of their leadership and the team’s commitment to execution excellence, innovation, and delivery discipline.
Reflecting on the recognition, Caryn Chan, Founder & Managing Director of Cabe, shared:
“This recognition by ASEAN Records affirms our focus on precision, speed, and reliability. Delivering customised commercial kitchens at this scale and pace is driven by our commitment to supporting chefs and restaurateurs with solutions they can depend on. Our goal remains clear — to bring satisfaction to one million foodservice professionals worldwide.”
About Cabe
Cabe is a Malaysia-based specialist in customised commercial stainless steel kitchen solutions, providing end-to-end services from design and fabrication to installation and project coordination. Serving clients across hospitality, food manufacturing, and large-scale F&B operations, Cabe is known for its speed, reliability, and engineering precision.
With a strong regional footprint and a forward-looking vision, Cabe continues to advance professional kitchen standards across ASEAN — empowering chefs and restaurateurs through scalable, high-performance kitchen solutions.
ASEAN Records is proud to officially recognise Xmegami for achieving a landmark milestone in Malaysia’s health and beauty industry as the: Highest Accumulated Sales Value Achieved by a Malaysian-Produced, Female Founder-Led Health and Beauty Brand Using Network-Based Distribution(RM 234.35 million in accumulated sales from 2018–2025; 13 SKUs; an average of 1,500 active agents selling across 6 countries).
This recognition highlights Xmegami’s exceptional commercial performance, scalable distribution model, and sustained market traction—underscoring the growing influence of women-led enterprises in the regional beauty and wellness economy.
A Scalable Network-Based Success Built on Malaysian Innovation
Founded in 2017, Xmegami has grown into a strong example of how locally produced health and beauty products can achieve regional scale through a network-based distribution model. With a focused portfolio of 13 SKUs, Xmegami generated RM 234.35 million in cumulative sales over seven years—demonstrating depth of demand and long-term consumer trust.
Central to this achievement is Xmegami’s agent-driven ecosystem, which maintains an average of 1,500 active agents operating across six countries. This structure enables individuals—particularly women—to participate in entrepreneurship without the traditional barriers of inventory risk, logistics handling, or operational complexity.
The ASEAN Records recognition affirms Xmegami’s ability to integrate product credibility, operational systems, and human networks into a sustainable, high-performing business model.
A New Era of Women Empowerment
The name “XMEGAMI”, meaning “new generation goddess,” reflects the brand’s core philosophy—championing female independence, confidence, courage, and purposeful living.
Through its proprietary one-click dropshipping system, Xmegami centrally manages product quality control, marketing support, incentive structures, and logistics—allowing its agents to focus on customer relationships and personal growth. This seamless system directly supports the brand’s record achievement by enabling consistent sales performance across multiple markets.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 20 December 2025 at the Andaman Grand Ballroom, Kuala Lumpur.
The recognition was received on stage by Cheong Sheue Xin, Founder of Xmegami, acknowledging her leadership, vision, and commitment to building a women-empowered, Malaysia-born brand with regional reach.
About Xmegami
Xmegami is a Malaysian health and beauty company founded in 2017 with a mission to empower women through entrepreneurship and innovation. Guided by the concept of the “new generation goddess,” Xmegami combines Malaysian-produced products with a seamless network-based distribution platform.
Through technology-enabled dropshipping, structured support systems, and community-driven growth, Xmegami continues to expand across regional markets while enabling women to build confidence, independence, and sustainable income.
ASEAN Records is proud to officially recognise the Malaysian Franchise Association (MFA) for achieving a historic regional milestone, as the: Longest Consecutive Government-Recognised Franchise Programme Organised by a Franchise Association (27 consecutive years from 1997 to 2025, involving 386 franchise awardees)
This recognition affirms MFA’s enduring role as the backbone of Malaysia’s franchise ecosystem, reflecting nearly three decadesof consistent leadership, industry stewardship, and national-level collaboration in advancing the franchise sector.
A 27-Year Legacy Shaping Malaysia’s Franchise Landscape
Since its inception in 1997, the Malam Anugerah Francais Malaysia (MAF) has stood as a cornerstone platform recognising excellence, resilience, and growth within Malaysia’s franchise industry. Organised annually by MFA and supported through government recognition, the programme has honoured 386 franchise awardees over 27 consecutive years — an achievement unmatched in the region.
The longevity of the programme underscores MFA’s unwavering commitment to building a structured, credible, and sustainable franchise ecosystem, while continuously aligning industry standards with national economic priorities.
Through policy engagement, industry development initiatives, and long-term collaboration with government agencies, MFA has played a pivotal role in positioning Malaysia as a recognised franchise hub within ASEAN.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 15 December 2025 during the Malam Anugerah Francais Malaysia (MAF2025), held at The Majestic Hotel, Kuala Lumpur.
The certificate was proudly received by Datuk Dr HJ Radzali Hassan (Chairman of MFA), Deric Yeo (Vice Chairman), and Zuraidah Jumri (CEO of MFA), in recognition of MFA’s sustained leadership and organisational excellence. The presentation was witnessed by YAB Dato’ Seri Dr. Ahmad Zahid bin Hamidi, Deputy Prime Minister of Malaysia, who attended the evening as Guest of Honour, marking the national significance of this milestone.
Voices of Leadership
Reflecting on the recognition, Datuk Dr. Radzali Hassan, Chairman of the Malaysian Franchise Association, shared:
“This recognition by ASEAN Records is not just a milestone for MFA, but a tribute to every franchisor, franchisee, policymaker, and partner who has supported the franchise industry over the past 27 years. Our commitment has always been to build a credible, sustainable, and globally competitive franchise ecosystem for Malaysia — and this journey continues.”
About the Malaysian Franchise Association (MFA)
Established in 1994, the Malaysian Franchise Association (MFA) is the national body representing Malaysia’s franchise industry. MFA works closely with government agencies, industry stakeholders, and international partners to promote franchise development, capacity building, regulatory alignment, and global expansion.
Through flagship initiatives such as the Malam Anugerah Francais Malaysia, industry training programmes, and policy advocacy, MFA continues to champion the growth of Malaysian franchises — strengthening entrepreneurship, creating economic opportunities, and elevating Malaysia’s standing within the regional and global franchise landscape.
ASEAN Records successfully hosted its 7th Gather of Achievers at Pavilion Bukit Jalil, which also marked the 1st ASIA Records Gather of Achievers, commemorating a significant milestone as the platform celebrated its 1st Anniversary and its expansion from a regional to a continental recognition framework.
The event brought together record holders, partners, industry leaders, and members of the public in a vibrant, open setting — reinforcing ASEAN Records’ belief that achievements should not only be documented, but also shared, celebrated, and experienced by the wider community.
Held with the support of ASEAN Malaysia 2025 and Visit Malaysia 2026, the Gather of Achievers highlighted how record achievements can play a meaningful role in Malaysia’s cultural, tourism, and national storytelling efforts.
Building an Achievers Community Beyond Recognition
Since its inception, ASEAN Records has positioned itself as more than a certification platform. Each Gather of Achievers is designed as a recurring community touchpoint where record holders are encouraged to:
Within its first year alone, ASEAN Records convened sevenGather of Achievers, reflecting strong regional demand for a trusted platform that balances credibility, measurability, and community-building.
The 7th Gather of Achievers symbolised a year of momentum, growth, and increasing public engagement, while also marking the transition toward broader continental recognition through ASIA Records.
Presentation of ASEAN Records Achievements
During the Gather of Achievers, the following organisations and individuals were officially listed in ASEAN Records and presented on stage:
Damoo Highest Number of Positive Customer Feedback Entries for a Fully In-House Catering & Event-Setup Provider Offering a Self-Cooked and Self-Made Multinational Menu (518 total feedback entries over two years; 96% positive; 318 SKUs across six Asian cuisines and one Western cuisine; 99% handmade production)Eduhero Sdn Bhd Most Paid Students Tutored in Online Sejarah Tuition by a Chinese Educator in a Month (2,537 students, November 2025)Gather Building Management Sdn Bhd Most Digitised Tracking, Preventive & Corrective Maintenance Operations System Utilisation by a Strata & Property Management Firm (Implemented since January 2023; 17 strata schemes; 35,647 total digitised issues; 87% closure rate)Herbal Farmer 药材农夫 (BHH Products Sdn Bhd) Most Sold Avocado Multigrain Functional Wellness Beverage by a Modern TCM Retail Brand (249,354 units sold from 2019–2025; equivalent to 4,155,900 sachet servings)Leaves Food Industries Sdn Bhd First Creator of Teh C Special Syrup (3-Layer Milk Tea Syrup) Produced Under a Registered Trademark (Launched in 2004)PakaiNow.AI First Home-Grown Generative AI-Powered Virtual Try-On FashionTech Platform (Launched on 11 November 2025)Terang Film First Action Film in Asia Produced End-to-End by a Single Filmmaker Performing the Highest Number of Professional Roles During Production (Multi-country filming across three countries; equivalent to over 100 professional production roles)
Public Engagement and Visit Malaysia Tourism Collaboration
A key highlight of the Gather of Achievers was its public engagement element, enabled by its setting at Pavilion Bukit Jalil — allowing families, youth, and visitors to interact directly with record-breaking achievements.
Held with the support of ASEAN Malaysia 2025 and Visit Malaysia 2026, the event reinforced how achievements can be integrated into tourism narratives and cultural storytelling.
One of the evening’s highlights was the public appearance of Wira and Manja, the official Visit Malaysia 2026 mascots, symbolising Malaysia’s tourism identity and creative spirit.
Closing 2025 with Purpose and Progress
The 7th Gather of Achievers marked the close of a milestone year for ASEAN Records — celebrating its first anniversary, strengthening its Achievers Community, and ushering in the next chapter through ASIA Records.
With the platform now extending beyond ASEAN, ASEAN Records and ASIA Records continue to uphold the same principles of integrity, credibility, and measurable recognition, while fostering a connected ecosystem of achievers across the region and beyond.
ASEAN Records is proud to officially recognise VBH Group, led by its CEO Dr. Vivian, for achieving an outstanding milestone as the: Highest Number of Beauty and Wellness Services Offered by a Single-Group Center Within a 7,800 sq. ft. Facility (138 services across 10 domains).
This recognition highlights VBH Group’s dedication to building a comprehensive, integrated beauty and wellness ecosystem that blends innovation, professional expertise, and accessibility—setting a new benchmark within ASEAN’s rapidly growing wellness industry.
Redefining Integrated Beauty and Wellness Excellence
Widely recognised as Malaysia’s largest beauty and wellness centre by floor area, VBH Group continues to push boundaries through continuous innovation and cross-domain integration. Operating within a 7,800 sq. ft. flagship facility, the group delivers 138 services spanning 10 specialised domains, offering head-to-toe solutions under one roof.
From beauty aesthetics and wellness therapies to body care, grooming, and lifestyle services, VBH Group exemplifies strong leadership in shaping a holistic beauty industry ecosystem—cementing its role as a trailblazer in Malaysia’s modern beauty landscape.
A Moment of Celebration and Recognition
The achievement was first honoured during the ASEAN Records Gala Night 2025, held on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, where VBH Group was officially recognised for redefining standards in integrated beauty and wellness experiences across the region.
The recognition celebrates the group’s vision of delivering premium, all-in-one wellness solutions while maintaining accessibility—allowing individuals and families to enjoy high-quality beauty services at affordable prices.
A Journey from Passion to Industry Leadership
Founded in Malaysia, VBH Group began as a small eyebrow embroidery studio. Guided by a philosophy of operating with love, responsibility, and professionalism, the brand steadily evolved into Malaysia’s first and largest one-stop beauty industry chain, now comprising 9 professional brands, 9 outlets, and 138+ services.
Under the leadership of Dr. Vivian, VBH Group has continuously broken new ground through innovation and cross-industry collaboration—demonstrating strong leadership in building a sustainable and inclusive beauty ecosystem.
About VBH Group
VBH Group is Malaysia’s first and largest one-stop beauty and wellness group, offering 138+ professional services across 9 brands and 9 outlets nationwide. From skincare and body wellness to aesthetics, grooming, and lifestyle services, VBH Group is driven by the belief that beauty is not merely about appearance, but a reflection of happiness and quality of life.
With a mission to make high-quality beauty experiences accessible to every household, VBH Group remains committed to its core values of heartfelt service, professional excellence, and sincere contribution to the community—empowering individuals to look good, feel confident, and live beautifully.
