Category: Business Trade

PropNex Realty Recognised by ASEAN Records for Organising the Largest Paid Real Estate Sales Masterclass Featuring a Millionaire Trainer Panel

editor Business Trade, Education, News
PropNex Realty Recognised by ASEAN Records for Organising the Largest Paid Real Estate Sales Masterclass Featuring a Millionaire Trainer Panel

ASEAN Records is proud to officially recognise PropNex Realty for achieving the milestone:

Largest Paid Real Estate Sales Masterclass Featuring a Millionaire Trainer Panel (850 paid participants in a single session; 23 millionaire trainers; 3 consecutive days, 8:45 AM – 7:00 PM, 5–7 May 2026; 18th edition delivered since 2019)

This recognition highlights a major achievement in real estate professional development, demonstrating the scale, consistency, and impact of PropNex Realty’s training ecosystem in nurturing high-performing real estate professionals across the region.

Setting a New Benchmark in Real Estate Training

The record-breaking achievement was accomplished through Advance Sales Techniques (AST) – Millionaire Mastery, PropNex Malaysia’s flagship sales mastery programme designed to equip real estate negotiators with high-performance strategies and practical industry expertise.

Held over three consecutive days from 5 to 7 May 2026 at the Connexion Conference & Event Centre (The Vertical), Kuala Lumpur, the programme brought together 850 paid participants in a single seating session, making it one of the largest professionally paid real estate training programmes conducted in the region.

The programme also featured a panel of 23 millionaire trainers and achievers sharing practical insights, strategies, and real-world experiences aimed at elevating professional standards within the industry.

Building High-Performance Real Estate Professionals

AST (Advance Sales Techniques) was developed as a structured training platform focused on helping real estate professionals strengthen sales capabilities, client engagement, negotiation skills, and long-term business growth.

The curriculum covers key areas including:

  • Emotional Selling
  • Effective Marketing Strategies
  • Buyer and Seller Qualification
  • Open Listing Strategies
  • Advanced Negotiation Techniques

Built upon the strong training foundation of PropNex Singapore, the programme is led by Alan Lim, Co-Founder and Director of PropNex Singapore, whose methodologies have consistently produced top-performing agents across the region.

Transforming Agents into Trusted Property Consultants

Beyond sales performance, the AST programme focuses on reshaping the role of real estate negotiators into trusted property consultants who provide long-term value to clients and consumers.

Through continuous learning, mentorship, and empowerment, PropNex Malaysia aims to equip negotiators with deeper market understanding, enabling them to guide buyers and sellers towards informed property decisions rather than transactional purchases.

This approach reflects the company’s broader vision of elevating professionalism within the industry while helping the public better understand property ownership, investment, and long-term wealth planning.

Cultivating Millionaire Achievers Through Training Excellence

A defining feature of the AST programme is its proven ability to nurture high-performing real estate professionals and cultivate millionaire achievers within the industry.

Since its launch in Malaysia in 2019, AST has completed 18 successful editions, establishing itself as one of the region’s most recognised real estate training platforms. This latest edition brought together 54 millionaire achievers on-site, reflecting the strength of the AST ecosystem and its ability to attract high-performing real estate professionals from across the industry.

This continued growth reflects the increasing demand for structured, large-scale professional training within the real estate sector, as agencies and negotiators seek stronger systems, mentorship, and sustainable development pathways.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 7 May 2026 at the Connexion Conference & Event Centre (The Vertical), Kuala Lumpur.

The recognition was certified and received by Marcus Teng, Chief Executive Officer; Alan Lim, Co-Founder and Director of PropNex Singapore; Evon Heng, Executive Director; Yuki Wan, Executive Director; and Steve Tong, Executive Director, in acknowledgement of PropNex Realty’s contribution to advancing large-scale professional training and elevating standards within the real estate industry.

Voices of Leadership

Reflecting on the recognition, Marcus Teng, CEO of PropNex Malaysia, shared:

“This recognition reflects our vision to become a market leader not only in real estate transactions, but also in talent development and professional training.

At PropNex, we focus on what we call the ‘4E’ approach — Engage, Equip, Empower, and Elevate. We engage people through learning opportunities, equip them with practical knowledge and strategies, empower them to create value for clients and consumers, and ultimately help elevate their growth and lifestyle.

AST is not simply about learning how to sell property. It is about helping negotiators become trusted consultants who can guide the public towards making informed and sustainable property decisions.

As the industry evolves, consumers increasingly seek professional advisors rather than transactional sales agents. This recognition motivates us to continue raising industry standards, strengthening professionalism, and developing real estate talents who can create long-term value for the market.”

Strengthening Professional Standards in Real Estate

This milestone underscores the increasing importance of structured education, mentorship, and skills development within the evolving real estate industry.

By bringing together experienced trainers, successful practitioners, and aspiring professionals under one platform, PropNex Realty continues to play an important role in raising industry standards while empowering agents to achieve sustainable growth.

The achievement also reflects the broader evolution of the real estate profession, where knowledge, strategy, and professional development are becoming essential pillars of long-term success.

About PropNex Realty

PropNex Malaysia is the master licensee of PropNex Singapore, established in Kuala Lumpur in 2018, with branches across Petaling Jaya, KLCC, Johor Bahru, Cheras, Penang, Sabah, and Sarawak.

Through intensive training, professional development initiatives, and technological innovation, PropNex Malaysia continues to nurture world-class real estate professionals while supporting the growth of the real estate industry across Malaysia.

The company provides business strategies, consultation, training, marketing support, and integrated solutions aimed at empowering negotiators and agencies to succeed in the competitive real estate landscape.

ASEAN Records Hosts the 9th Gather of Achievers in Penang, Celebrating Regional Excellence Across Tourism, Food, and Corporate Innovation

editor Business Trade, News ,
ASEAN Records Hosts the 9th Gather of Achievers in Penang, Celebrating Regional Excellence Across Tourism, Food, and Corporate Innovation

ASEAN Records is proud to present the 9th ASEAN Records Gather of Achievers, held on 27 April 2026 at The Top, Komtar Penang, marking the platform’s first-ever Gather of Achievers in Penang since its founding in November 2024.

The event brought together record holders, industry leaders, government representatives, and partners from across the region, including YB Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy, together with distinguished guests YB Teh Lai Heng (ADUN Komtar), YB Wong Yuee Harng (ADUN Pengkalan Kota), and YB Joseph Ng (ADUN Air Itam)—reinforcing ASEAN Records’ commitment to recognising measurable achievements while building a connected community of achievers.

A Growing Platform for Regional Recognition

Since its establishment, ASEAN Records has evolved into a structured regional certification platform, hosting 9 Gather of Achievers events within 17 months.

From themed celebrations to large-scale public activations, each gathering is designed not only to recognise achievements but also to foster collaboration, connection, and shared inspiration among record holders.

A key milestone in this journey was the official launch of ASIA Records on 22 October 2025, expanding the platform’s reach beyond Southeast Asia. Today, both ASEAN Records and ASIA Records continue to grow their presence across the region, collectively reaching millions through digital platforms.

Expanding Tourism and Food Records to Penang

A key highlight of the 9th Gather of Achievers was the continued rollout of the ASEAN Tourism Records and ASIA Tourism Records initiative, supporting Malaysia’s Visit Malaysia Year 2026.

Through a structured framework, the initiative documents, verifies, and promotes tourism and food destinations based on measurable and verifiable criteria, strengthening their visibility at both regional and international levels.

At this edition, two of Penang’s most iconic landmarks were officially recognised:

Fort Cornwallis — Oldest Intact Star Bastion Fort Built by the British East India Company on the Malay Peninsula (Construction commenced 1786; approximately 38,800 sq. m footprint)

Penang Hill Biosphere Reserve — Oldest Colonial Hill Station within a UNESCO Biosphere Reserve (Discovered in 1788; UNESCO MAB Programme designation received 2021; 233 years between establishment and designation), receiving dual certification under ASEAN Records and ASIA Records

These recognitions highlight Penang’s historical and cultural significance while reinforcing its role as a key tourism destination within Malaysia.

Celebrating Visit Malaysia 2026

The event also marked the first appearance of 50 Wira and Manja mascots in Penang, in conjunction with Visit Malaysia 2026.

This milestone reflects the ongoing nationwide effort to promote Malaysia’s tourism industry, bringing cultural identity and destination awareness closer to the public through large-scale engagement initiatives.

Recognising Outstanding Achievements Across Industries

In addition to tourism and food certifications, the 9th Gather of Achievers also recognised a diverse range of achievements across multiple industries, including culinary arts, manufacturing, technology, healthcare, digital marketing, and food production.

Among the record holders recognised were:

Prof. Master Chef Michael Ooi Beng Hock — First Chef to Be Awarded a Royal Certificate of Appreciation by a Head of State for Designing and Preparing the Official Royal Birthday Cake

Creative Bliss — First Precision Metal Manufacturing Group to Expand from Single-Plant to Six Operational Plants within Three Years with End-to-End Engineering Capability and a Proprietary Digital Quality System (Q2DB)

Elexer Holding Bhd — First Lithium-Ion Battery Brand with Built-In USB-C Charging and 365-Day Warranty Across AA, AAA, 9V, and D Sizes

H&H Health Care Group (LE AURA) — Highest Perfume Sales across Three Variants by a Single Brand via Brand-Owned Live Commerce within 24 Hours

Kota Dine & Coffee — First Halal-Certified Contemporary Nyonya Restaurant with Consecutive Michelin Recognition Permanently Operating within a UNESCO World Heritage Site

Newpages — Most Cumulative Google First-Page Keyword Rankings by an AI-Powered SEO Provider

Sintak Kee Foods — First Manufacturer to Use Omega-3 Pork in Traditional Fuzhou Char Siew Pau with the Most Units Sold in a Single Year

Each achievement was independently verified based on measurable criteria, reinforcing ASEAN Records’ position as a credible certification platform.

Building a Community of Achievers

The Gather of Achievers platform goes beyond recognition, serving as a space where record holders can connect, exchange ideas, and explore future collaborations.

With each edition, ASEAN Records continues to strengthen a growing ecosystem of achievers across industries and countries, promoting a culture of excellence grounded in verified achievement.

About ASEAN Records

ASEAN Records (www.ASEANRecords.com) is a regional recognition platform dedicated to documenting measurable achievements and recognising excellence across industries, culture, tourism, innovation, business and community initiatives.

Through initiatives such as the Gather of Achievers, ASEAN Records continues to bring together organisations, businesses and individuals who have achieved remarkable milestones while inspiring others to pursue excellence and innovation across the ASEAN region.

Cooker Land Hotel & Restaurant Supplies Recognised by ASEAN Records for Excellence in Large-Scale Tableware Supply

editor Business Trade, News
Cooker Land Hotel & Restaurant Supplies Recognised by ASEAN Records for Excellence in Large-Scale Tableware Supply

ASEAN Records is proud to officially recognise Cooker Land Hotel & Restaurant Supplies for achieving a significant regional milestone as the:

Highest Single-Order Tableware Supply Volume by a Wholesaler with Largest Multi-Category Ready-Stock SKU Selection, Customization Capability, and B2B Client Base
(95,529 units in a single order valued at RM 1,444,095.00 on 17 April 2023; single outlet with 14,157 SKUs across 8 categories as of March 2026; 2,450 B2B clients served since 2020).

This recognition highlights Cooker Land’s operational strength, supply chain capability, and commitment to serving the evolving needs of the F&B and hospitality industry across the ASEAN region.

Delivering Scale, Variety, and Customisation in One Integrated Platform

Cooker Land has established itself as a comprehensive one-stop supplier, offering an extensive range of tableware and kitchenware solutions tailored for commercial use.

With over 14,000 ready-stock SKUs across eight categories, the company supports a wide spectrum of clients—from restaurants and cafés to hotels, bakeries, educational institutions, and large-scale developments.

Beyond product supply, Cooker Land provides customisation services, including logo printing, mould development, and coordinated tableware styling—ensuring that each client’s brand identity is consistently reflected in their dining presentation.

A Benchmark in B2B Supply Excellence

The record achievement—delivering 95,529 units in a single order—demonstrates Cooker Land’s ability to handle high-volume demands with efficiency and reliability.

Having served over 2,450 B2B clients since 2020, the company continues to strengthen its position as a trusted partner within the hospitality and food service industry.

This milestone reflects not only scale, but also consistency in service, product availability, and the ability to meet complex operational requirements.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 20 April 2026 at Cooker Land Hotel & Restaurant Supplies, marking the formal recognition of this record achievement.

The recognition was received on stage by Simon Tan, Director, and Fu Yan, Director, representing the leadership behind the company’s continued growth and industry contribution.

Voices of Leadership

Reflecting on the recognition, Fu Yan, Director of Cooker Land, shared:

“This recognition is not just a record, but also an affirmation of our efforts in product selection and service over the years.

It gives us a greater sense of responsibility to maintain and uphold these standards, and we hope that through this platform, more people will come to recognise our expertise and positioning within the industry.”

About Cooker Land Hotel & Restaurant Supplies

Cooker Land is one of Malaysia’s leading kitchenware specialty retailers and wholesalers, with a showroom spanning approximately 5,000 square feet along Old Klang Road.

With more than 20 years of industry experience, the family-based business specialises in importing, exporting, wholesaling, and retailing kitchenware products and hotel equipment.

The company currently operates two additional warehouses to support its growing operations. One facility has a total area of approximately 20,000 square feet, while the other, located in Desa Tun Razak, spans around 10,000 square feet. Both warehouses are dedicated to inventory storage—enabling strong stock availability and efficient fulfilment of customers’ ongoing and repeat order demands.

Serving a diverse range of sectors—including hotels, restaurants, cafés, entertainment outlets, educational institutions, and developers—Cooker Land continues to deliver comprehensive solutions that combine product variety, reliability, and professional service.

For more information, visit:
https://cookerland2u.com/

LE AURA by H&H Health Group Recognised by ASEAN Records for Achieving the Highest Perfume Sales via Brand-Owned Live Commerce within 24 Hours

editor Business Trade, News
LE AURA by H&H Health Group Recognised by ASEAN Records for Achieving the Highest Perfume Sales via Brand-Owned Live Commerce within 24 Hours

ASEAN Records is proud to officially recognise LE AURA, H&H Health Group for achieving a significant regional milestone as the:

Highest Perfume Sales across Three Variants by a Single Brand via Brand-Owned Live Commerce within 24 Hours
(5,493 Bottles Sold, generating RM514,526 in Revenue within 24 Hours on 7 August 2024, via a 1-hour Facebook Live session from 8:35 PM to 9:35 PM for DE AI LE AURA, DE BAY LE AURA and BOSS LE AURA).

This recognition highlights a breakthrough in digital retail execution—demonstrating how live commerce can drive high-impact sales through real-time engagement and strong brand connection.

Redefining Live Commerce Through Engagement and Performance

LE AURA’s achievement reflects a highly effective integration of content, audience engagement, and conversion strategy within a single live session.

By generating over RM500,000 in revenue within just one hour, the brand successfully transformed a standard Facebook Live into a high-performance sales channel—showcasing the power of direct-to-consumer engagement in today’s digital landscape.

The milestone demonstrates how brands can leverage live commerce not only as a marketing tool, but as a scalable revenue-driving platform within the ASEAN region.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 31 March 2026 at Jalan Makloom, George Town, Penang, marking the formal recognition of LE AURA’s record achievement.

The recognition was received on stage by Loh Wei Hong, Founder of H&H Health Group, representing the leadership behind the brand’s success.

Voices of Leadership

Reflecting on the recognition, Loh Wei Hong, Founder of H&H Health Group, shared:

“This achievement reflects the strength of our connection with our audience and the trust they place in our brand. Live commerce allows us to engage directly and authentically, and this recognition motivates us to continue innovating in how we deliver value to our customers.”

About H&H Health Group / LE AURA

H&H Health Group is a dynamic consumer brand group focused on delivering innovative products through strong digital engagement and direct-to-consumer strategies.

LE AURA represents the group’s commitment to combining product quality with effective digital execution—leveraging live commerce and audience interaction to create impactful brand experiences.

Malaysia Aviation Group Recognised by ASEAN & ASIA Records for Largest Airline Trade Pavilion at a Consumer Travel Fair

admin Automotive, Business Trade, News, Travel
Malaysia Aviation Group Recognised by ASEAN & ASIA Records for Largest Airline Trade Pavilion at a Consumer Travel Fair

ASEAN Records and ASIA Records are proud to officially recognise Malaysia Aviation Group (MAG) for achieving a landmark milestone in the aviation and travel industry:

Largest Airline Trade Pavilion at a Consumer Travel Fair
(46,000 sq ft total built-up space, 3-floor structure, MATTA Fair, 3–5 April 2026, MITEC Kuala Lumpur, Malaysia)

This dual recognition highlights a groundbreaking achievement in experiential aviation marketing, redefining how airline brands engage with travellers through scale, innovation, and immersive design.

Introducing the MAG Arena — A New Benchmark in Aviation Showcases

At the heart of this achievement is the MAG Arena, a bold, multi-level aviation pavilion unveiled during MATTA Fair 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.

Spanning an impressive 46,000 square feet across three floors, the MAG Arena brought together Malaysia Aviation Group’s full airline portfolio — Malaysia Airlines, Firefly, and Amal — under one iconic and integrated showcase.

Far beyond a conventional exhibition booth, the MAG Arena delivered a fully immersive travel experience, featuring:

  • Exclusive travel promotions and real-time booking opportunities
  • Cabin showcases and walkthrough theatre experiences
  • Interactive digital and AI-powered travel tools
  • Virtual reality experiences and destination activations
  • Lifestyle-driven engagement zones and curated visitor journeys

This large-scale, multi-dimensional pavilion set a new regional benchmark for airline participation at consumer travel fairs.

Creating Immersive and Interactive Visitor Journeys

Designed as an experiential environment rather than a static display, the pavilion enabled visitors to explore aviation in a dynamic and engaging way.

Thousands of visitors experienced:

  • Immersive rooms simulating travel environments
  • Interactive installations bridging physical and digital experiences
  • Destination storytelling through themed zones
  • Live engagement activities connecting travel, lifestyle, and entertainment

A major highlight included a special meet-and-greet session with Manchester United legends Gary Neville, Andy Cole, and Wes Brown, drawing strong crowds and reinforcing MAG’s global brand partnerships.

In conjunction with the event, MAG also announced new international routes to Shenzhen and Changsha (China), as well as Fukuoka (Japan) — further strengthening Malaysia’s global connectivity and aviation network.

Strengthening Malaysia’s Position as a Regional Aviation Hub

This initiative reflects Malaysia Aviation Group’s broader vision to position Malaysia as a key gateway for regional and international travel.

By elevating its presence at one of Malaysia’s largest travel fairs, MAG successfully:

  • Showcased its airline ecosystem in an integrated platform
  • Strengthened Malaysia’s tourism visibility
  • Connected travellers with destinations, services, and experiences
  • Reinforced the country’s role as a regional aviation and tourism hub

The scale and impact of the MAG Arena demonstrate how innovation, storytelling, and experiential engagement can transform the future of travel marketing.

A Milestone Moment of Recognition

The ASEAN Records and ASIA Records certificates were officially presented on 3 April 2026 at MATTA Fair, MITEC Kuala Lumpur.

The recognition was received by:

  • Mr Bryan Foong Chee Yeong, Chief Executive Officer of Airline Business
  • Mr Dersenish Aresandiran, Chief Commercial Officer of Airline Business

on behalf of Malaysia Aviation Group, acknowledging their leadership in delivering large-scale, customer-centric innovation in the aviation industry.

Voices of Leadership

Reflecting on the achievement, Mr Bryan Foong Chee Yeong shared:

“This recognition reflects our commitment to creating meaningful and engaging experiences that bring our brands closer to travellers. Through the MAG Arena, we reimagined how people interact with aviation — making it more immersive, accessible, and inspiring.”

“By combining innovation, technology, and Malaysian Hospitality in one space, we aim to set a new benchmark for airline engagement while supporting the growth of Malaysia’s tourism and aviation industry.”

Advancing Experiential Aviation Through Innovation

This milestone underscores the growing importance of experiential engagement in the aviation and travel industry.

As traveller expectations evolve, Malaysia Aviation Group’s achievement demonstrates how airlines can go beyond traditional marketing to create memorable, interactive, and meaningful journeys.

The MAG Arena sets a new standard not only for ASEAN, but for Asia’s aviation industry, highlighting the power of scale, innovation, and integrated experience design in shaping the future of travel.

About Malaysia Aviation Group

Malaysia Aviation Group (MAG) is the parent company of Malaysia Airlines and a portfolio of aviation and travel-related businesses. The Group delivers comprehensive travel solutions across passenger airlines, cargo, maintenance, engineering, and aviation services.

Committed to innovation, operational excellence, and customer experience, MAG continues to strengthen its position as a leading aviation group while supporting Malaysia’s growth as a global travel destination.

For more information: https://www.malaysiaaviationgroup.com.my

\

International Financial Trading Championship (IFTC) Recognised by ASEAN Records for Achieving the First and Largest Number of Portal-Registered Participants Within 4 Hours in a Global Financial Trading Championship

editor Business Trade, News
International Financial Trading Championship (IFTC) Recognised by ASEAN Records for Achieving the First and Largest Number of Portal-Registered Participants Within 4 Hours in a Global Financial Trading Championship

ASEAN Records is proud to officially recognise the International Financial Trading Championship (IFTC), conducted under the institutional governance of the International Financial Consultant Certified Institute (IFCCI), for achieving a significant regional milestone as the:

First and Largest Number of Portal-Registered Participants Within 4 Hours in a Global Financial Trading Championship Conducted Across 20 Licensed Trading Platforms Regulated by 10 International Authorities (1,027 verified participant registrations recorded between 10:00 and 14:00 on 27 February 2026).

This recognition affirms IFTC’s advancement as a structured financial participation platform within the ASEAN ecosystem—demonstrating the ability to coordinate large-scale participation within a governance-aligned trading environment.

From National Milestone to Regional Validation

The ASEAN recognition builds upon IFTC’s earlier national-level milestone, reflecting the platform’s rapid progression into a structured and scalable financial participation system.

This trajectory highlights the system’s ability to scale participation while maintaining governance, transparency, and operational discipline.

A New Benchmark in Governance-Led Financial Participation

The recognition establishes a new benchmark within ASEAN’s financial ecosystem—demonstrating that large-scale trading participation can be achieved within a structured and accountable system.

Unlike conventional trading competitions, IFTC is designed as a system where:

  • Participation is verified, traceable, and auditable
  • Execution aligns with multi-jurisdictional regulatory standards
  • Growth is supported by institutional governance and data integrity

Multi-Jurisdictional Regulatory Integration

The record achievement reflects a sophisticated operational architecture integrating:

  • 20 licensed trading platforms across multiple global jurisdictions
  • Oversight from 10 internationally recognised regulatory authorities, including:
    – CFTC (United States)
    – NFA (United States)
    – FCA (United Kingdom)
    – CySEC (Cyprus)
    – ASIC (Australia)
    – DFSA (UAE)
    – ADGM FSRA (UAE)
    – JFSA (Japan)
    – MAS (Singapore)
    – LFSA (Malaysia)
  • A centralised registration and verification system, ensuring transparency, auditability, and consistency of participation data

Speed with Structure: Demonstrating Controlled Scale

Achieving 1,027 verified participants within a four-hour window highlights the system’s ability to balance:

  • High-speed onboarding
  • Cross-border coordination
  • Governance-compliant execution

This milestone demonstrates that scale can be achieved within a controlled and structured framework.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented at the 8th ASEAN Records Gather of Achievers on 11 March 2026 at Andaman Seafood Village (Bukit Bintang), Kuala Lumpur, marking the formal recognition of IFTC’s record achievement.

The recognition was received on stage by Professor Dato’ Dr. Kingston Chang, President of IFCCI, representing the institution’s leadership in advancing governance, structure, and accountability within the financial trading landscape.

Voices of Leadership

Reflecting on the recognition, Professor Dato’ Dr. Kingston Chang shared:

“This milestone reflects the evolution of financial participation—where scale must be matched with structure, and growth must be guided by governance.

IFTC represents a continuous effort to build a structured and credible financial participation framework.”

About IFCCI

The International Financial Consultant Certified Institute (IFCCI) is a governance-driven institution dedicated to strengthening credibility, structure, and professional standards within the global financial industry.

Through certification frameworks, institutional partnerships, and system-based execution models, IFCCI promotes:

  • Regulatory alignment
  • Transparent participation
  • Measurable performance standards

—supporting the development of a more responsible and trusted financial ecosystem across Asia and beyond.

For more information:
https://www.ifcci.org.my/

Sin Ter May Recognised by ASEAN Records for Two Landmark Achievements in 916 Gold Jewellery Design and Distribution

editor Business Trade, News
Sin Ter May Recognised by ASEAN Records for Two Landmark Achievements in 916 Gold Jewellery Design and Distribution

ASEAN Records is proud to officially recognise Sin Ter May for achieving two significant regional milestones that highlight the company’s leadership in original jewellery design and international supply within the 916 gold jewellery industry.

Record Achievements

Record 1:
Most Extensive In-House Designed SKU Portfolio for 916 Gold Jewellery by a Single Manufacturer (In-house designs produced annually since 1983; total of 11,369 in-house designed SKUs recorded from 2014 onwards)

Record 2:
Most Widely Supplied 916 Gold Jewellery Manufacturer to Gold Shops by a Single Manufacturer (Supplying 454 gold shops across 75 cities in 11 countries)

These achievements reflect Sin Ter May’s enduring dedication to in-house craftsmanship and structured design development, resulting in one of the most extensive original 916 gold jewellery portfolios in the region, supported by a wide-reaching supply network across ASEAN and beyond.

Built on Consistency, Craftsmanship, and Scale

Since its establishment in 1983, Sin Ter May has maintained a disciplined approach to jewellery creation by producing designs internally on an annual basis. From 2014 onwards alone, the company recorded 11,369 unique in-house designed SKUs, demonstrating long-term consistency rather than short-term expansion.

Alongside design depth, Sin Ter May’s ability to supply 454 gold shops across 75 cities in 11 countries underscores its operational strength, reliability, and strong trust built with retail partners across multiple markets.

The ASEAN Records recognition affirms Sin Ter May’s role in setting a high benchmark for design originality, manufacturing capability, and market leadership within the ASEAN gold jewellery industry.

A Milestone Moment of Recognition

The ASEAN Records certificates were officially presented on 30 January 2026 at the Kuala Lumpur Convention Centre (Hall 2), Kuala Lumpur.

The recognition was received on stage by Choo Wai Tien, Marketing Director, and Ho Ling Fee, General Manager of Sin Ter May, acknowledging the company’s sustained excellence in in-house design creation and regional supply leadership.

About Sin Ter May

Established in 1983, Sin Ter May is a well-recognised name in the Asian gold jewellery industry, known for its commitment to original design, craftsmanship, and manufacturing precision. With offerings that include bangles, necklaces, earrings, bracelets, and pendants, the company continues to serve gold shops across Malaysia and international markets with designs that reflect contemporary trends and enduring value.

For more information, visit:
https://sintermay.com/

Go Go Trophy Recognised by ASEAN Records for Building the Largest Customisable Online Catalogue of Trophies, Awards, and Corporate Gifts

editor Business Trade, News
Go Go Trophy Recognised by ASEAN Records for Building the Largest Customisable Online Catalogue of Trophies, Awards, and Corporate Gifts

ASEAN Records is proud to officially recognise Go Go Trophy for achieving a significant regional milestone in the recognition products and corporate gifting industry as the: Largest Customisable Catalog of Trophies, Awards, and Corporate Gifts by a Single E-Commerce Platform (6,132 Products In 38 Categories).

This recognition highlights Go Go Trophy’s commitment to becoming one of the most comprehensive online destinations for trophies, awards, and corporate gifts—bringing together extensive product variety, customisation flexibility, and scalable ordering within a single platform.

Built on Design, Innovation, and In-House Expertise

Established in 2017, Go Go Trophy is a Malaysia-based custom trophy and award manufacturer specialising in fully customised, premium design-to-production solutions.

The brand is recognised as the inventor of Malaysia’s first gradient translucent trophy series—a modern acrylic-based award design that introduced layered transparency and colour transitions, setting a new benchmark in contemporary trophy aesthetics.

With full in-house design, prototyping, and manufacturing capabilities, Go Go Trophy produces custom awards using resin, crystal, metal, acrylic, and wood, serving applications across corporate awards, culinary and chef competitions, sports events, and institutional recognitions.

Trusted by over 5,000 brands and institutions, Go Go Trophy is known for its design originality, fast turnaround time, and high-quality finishing.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025.

The recognition was received on stage by Mr. Jacky Chong, Managing Director of Go Go Trophy, together with two additional representatives, acknowledging the collective efforts behind the brand’s growth, innovation, and platform development.

About Go Go Trophy

Go Go Trophy is a Malaysian custom trophy, award, and corporate gift specialist focused on delivering premium, tailor-made recognition solutions. By combining creative design, material expertise, and full in-house production control, the brand continues to elevate how achievements are celebrated across industries.

For more information, visit:
http://www.gogotrophy.com.my

Cabe Recognised by ASEAN Records for Achieving The Fastest and Largest Total Built-Up Area for Customised Stainless Steel Kitchens in a Year

editor Building & Structure, Business Trade, Food & Beverage, News
Cabe Recognised by ASEAN Records for Achieving The Fastest and Largest Total Built-Up Area for Customised Stainless Steel Kitchens in a Year

ASEAN Records is proud to officially recognise Cabe for achieving a remarkable milestone in the commercial kitchen and foodservice infrastructure sector, as the: Fastest and Largest Total Built-Up Area Achieved for Commercial Customized Stainless Steel Kitchens Designed and/or Built in a Year, with an Average of 24 Working Hours per Kitchen Set-Up (Total built-up area: 150,200 sq. ft., achieved from November 2023 to October 2024)

This record underscores Cabe’s exceptional capability in executing large-scale, time-sensitive commercial kitchen projects with speed, precision, and consistency — setting a new benchmark for the foodservice infrastructure sector across ASEAN.

Driving Speed, Scale, and Professional Kitchen Excellence

Founded as a specialist in customised stainless steel kitchen solutions, Cabe serves hotels, central kitchens, food factories, restaurants, and institutional facilities with end-to-end professional kitchen delivery.

Achieving a total built-up area of 150,200 sq. ft. within one year, with an average of just 24 working hours per kitchen set-up, reflects Cabe’s strong in-house expertise across design engineering, fabrication, logistics, and on-site installation. This integrated capability enables the company to meet demanding timelines without compromising quality or performance.

Guided by a clear long-term vision, CABE aspires to bring satisfaction to 1 million chefs and restaurateurs worldwide through holistic professional kitchen solutions, supporting the operational success of foodservice professionals at scale.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur.

The ASEAN Records certificate was proudly received by Caryn Chan, Founder & Managing Director, together with Catherine Lee, Co-Founder & Project Director, in recognition of their leadership and the team’s commitment to execution excellence, innovation, and delivery discipline.

Reflecting on the recognition, Caryn Chan, Founder & Managing Director of Cabe, shared:

“This recognition by ASEAN Records affirms our focus on precision, speed, and reliability. Delivering customised commercial kitchens at this scale and pace is driven by our commitment to supporting chefs and restaurateurs with solutions they can depend on. Our goal remains clear — to bring satisfaction to one million foodservice professionals worldwide.”

About Cabe

Cabe is a Malaysia-based specialist in customised commercial stainless steel kitchen solutions, providing end-to-end services from design and fabrication to installation and project coordination. Serving clients across hospitality, food manufacturing, and large-scale F&B operations, Cabe is known for its speed, reliability, and engineering precision.

With a strong regional footprint and a forward-looking vision, Cabe continues to advance professional kitchen standards across ASEAN — empowering chefs and restaurateurs through scalable, high-performance kitchen solutions.

For more information, visit: https://www.cabe.com.my/

Xmegami Recognised by ASEAN Records for Achieving the Highest Accumulated Sales Value by a Malaysian-Produced, Female Founder-Led Health and Beauty Brand Using Network-Based Distribution

editor Business Trade, Human Achievement, News ,
Xmegami Recognised by ASEAN Records for Achieving the Highest Accumulated Sales Value by a Malaysian-Produced, Female Founder-Led Health and Beauty Brand Using Network-Based Distribution

ASEAN Records is proud to officially recognise Xmegami for achieving a landmark milestone in Malaysia’s health and beauty industry as the: Highest Accumulated Sales Value Achieved by a Malaysian-Produced, Female Founder-Led Health and Beauty Brand Using Network-Based Distribution (RM 234.35 million in accumulated sales from 2018–2025; 13 SKUs; an average of 1,500 active agents selling across 6 countries).

This recognition highlights Xmegami’s exceptional commercial performance, scalable distribution model, and sustained market traction—underscoring the growing influence of women-led enterprises in the regional beauty and wellness economy.

A Scalable Network-Based Success Built on Malaysian Innovation

Founded in 2017, Xmegami has grown into a strong example of how locally produced health and beauty products can achieve regional scale through a network-based distribution model. With a focused portfolio of 13 SKUs, Xmegami generated RM 234.35 million in cumulative sales over seven years—demonstrating depth of demand and long-term consumer trust.

Central to this achievement is Xmegami’s agent-driven ecosystem, which maintains an average of 1,500 active agents operating across six countries. This structure enables individuals—particularly women—to participate in entrepreneurship without the traditional barriers of inventory risk, logistics handling, or operational complexity.

The ASEAN Records recognition affirms Xmegami’s ability to integrate product credibility, operational systems, and human networks into a sustainable, high-performing business model.

A New Era of Women Empowerment

The name “XMEGAMI”, meaning “new generation goddess,” reflects the brand’s core philosophy—championing female independence, confidence, courage, and purposeful living.

Through its proprietary one-click dropshipping system, Xmegami centrally manages product quality control, marketing support, incentive structures, and logistics—allowing its agents to focus on customer relationships and personal growth. This seamless system directly supports the brand’s record achievement by enabling consistent sales performance across multiple markets.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 20 December 2025 at the Andaman Grand Ballroom, Kuala Lumpur.

The recognition was received on stage by Cheong Sheue Xin, Founder of Xmegami, acknowledging her leadership, vision, and commitment to building a women-empowered, Malaysia-born brand with regional reach.

About Xmegami

Xmegami is a Malaysian health and beauty company founded in 2017 with a mission to empower women through entrepreneurship and innovation. Guided by the concept of the “new generation goddess,” Xmegami combines Malaysian-produced products with a seamless network-based distribution platform.

Through technology-enabled dropshipping, structured support systems, and community-driven growth, Xmegami continues to expand across regional markets while enabling women to build confidence, independence, and sustainable income.

For more information, visit:
https://www.xmegami.com/