HONOR Recognised by ASEAN Records for Top-Selling Mid-Range Smartphone Series for Three Consecutive Years

HONOR Recognised by ASEAN Records for Top-Selling Mid-Range Smartphone Series for Three Consecutive Years

ASEAN Records is proud to officially recognise HONOR for achieving:

Top-Selling Mid-Range Smartphone Series for Three Consecutive Years
(HONOR X9 Series; RM1,450–RM1,700 segment in Malaysia; peak share of 77% in February 2026, up from 56%; February 2023 – March 2026)

Spanning February 2023 to March 2026, the achievement reflects the sustained market performance of successive generations of the HONOR X9 Series within Malaysia’s competitive mid-range smartphone segment.

The recognition also highlights HONOR’s continued development of the series around evolving consumer priorities, particularly durability, battery performance, display technology and after-sales protection.

Three Consecutive Years of Mid-Range Market Performance

The HONOR X9 Series maintained its position as Malaysia’s No. 1 best-selling mid-range smartphone series for three consecutive years, according to HONOR.

The milestone reflects the sustained performance of successive generations within the series, beginning with the HONOR X9 in Malaysia in 2022 and continuing through subsequent generations including the HONOR X9a, X9b, X9c and X9d.

Across the certified period from February 2023 to March 2026, the series reached a peak market share of 77%, with the HONOR X9d contributing to the latest stage of the series’ market performance.

The achievement demonstrates the continued consumer demand that has supported the HONOR X9 Series across multiple product generations rather than through the performance of a single device.

Evolving Around Durability, Battery Life and Consumer Needs

HONOR attributes the continued evolution of the X9 Series to understanding the core requirements of consumers and translating those needs into each new generation.

This direction continues with the HONOR X9e Pro, which places particular emphasis on durability. The device is designed to withstand drops of up to 3 metres, carries an SGS 5-Star Drop Resistance in Harsh Conditions certification, and features IP66, IP68, IP69 and IP69K water and dust resistance. HONOR also states that the device supports water resistance at depths of up to 10 metres under specified controlled test conditions.

Battery performance represents another major upgrade. The HONOR X9e Pro features an 11,000mAh battery, complemented by 80W HONOR SuperCharge and 27W reverse wired charging, allowing the smartphone to provide power to compatible external devices.

The device also features an ultra-bright display capable of reaching 10,000 nits peak brightness, extending the series’ focus beyond physical resilience to visibility and everyday usability.

Extending Protection Beyond the Smartphone

HONOR’s strategy for the X9 Series also extends beyond hardware specifications into after-sales support.

Through HONOR Rakyat Care+, the HONOR X9e Pro comes with 730-day front and back crack protection and 730-day liquid damage protection, addressing common concerns surrounding accidental damage.

The protection programme complements the physical durability engineered into the smartphone, reflecting HONOR’s approach of combining stronger hardware with additional support throughout the ownership experience.

Together, these measures are designed to give consumers greater peace of mind when choosing and using their devices.

A Milestone Moment of Recognition

ASEAN Records recognition was officially presented on 24 September 2026 at Hyatt Regency Kuala Lumpur at KL Midtown.

The recognition was received on stage by Ethan Chen, CEO of HONOR Malaysia, representing HONOR and the team behind the sustained performance of the HONOR X9 Series in Malaysia.

Voices of Leadership

Reflecting on the achievement, Ethan Chen, CEO of HONOR Malaysia, shared:

“First, we continue to evolve based on consumers’ core needs. Second, we have made significant investments in after-sales protection, with coverage such as front-and-back drop protection and water damage protection. All of this is designed to give consumers greater peace of mind when making their purchase.

This achievement reflects the strong support Malaysian consumers have shown towards the HONOR X9 Series over three consecutive years. It motivates us to continue listening to consumers, strengthening both our products and after-sales protection, and developing technology that delivers greater confidence in everyday use.”

Continuing the X9 Series with the HONOR X9e Pro

Building on the achievement of the HONOR X9 Series, the HONOR X9e Pro introduces a new generation of upgrades focused on durability, battery endurance, display technology and consumer protection.

The smartphone is available in four colourways: Royal Purple, Reddish Brown, Dawn Gold and Midnight Black.

In Malaysia, the 256GB model is priced at RM1,899, while the 512GB model is priced at RM2,399.

During the pre-order period from 24 September to 8 October 2026, customers purchasing the HONOR X9e Pro can receive gifts and benefits valued at up to RM1,626, including an HONOR Pad X7, RM100 instant rebate, HONOR Rakyat Care+ and a one-year extended warranty, subject to the applicable campaign terms and availability.

The HONOR X9e Pro represents the next chapter for the series, carrying forward the consumer-focused approach that has shaped successive X9 generations in Malaysia.

About HONOR

HONOR is a global technology brand developing smart devices and connected experiences across smartphones, tablets, wearables and other consumer technology categories.

Through the HONOR X9 Series, the brand continues to develop smartphones around practical consumer priorities including durability, battery performance, display technology and everyday usability.

For more information, visit:
https://www.honor.com/my/

GoRental Recognised by ASEAN Records for First and Longest Three-Quay River Festival Deployment of Portable Battery Energy Storage Systems Across Ten Consecutive Days

GoRental Recognised by ASEAN Records for First and Longest Three-Quay River Festival Deployment of Portable Battery Energy Storage Systems Across Ten Consecutive Days

ASEAN Records is proud to officially recognise GoRental, for its deployment at Singapore River Festival 2026, for achieving the milestone:

First and Longest Three-Quay River Festival Deployment of Portable Battery Energy Storage Systems Across Ten Consecutive Days (approx. 1,600 kWh modelled from per-segment metered discharge; 62 battery units; 10 consecutive days; 11–20 September 2026)

This achievement reflects GoRental’s ability to deploy portable battery energy storage at scale across a multi-location festival, demonstrating a cleaner and quieter alternative to conventional temporary power infrastructure across the ASEAN region.

Powering Three Quays Across Ten Consecutive Days

GoRental’s deployment supported Singapore River Festival 2026, which brought activities and experiences across Boat Quay, Clarke Quay and Robertson Quay from 11 to 20 September 2026.

Across the ten-day festival period, 62 portable battery units were deployed to support temporary power requirements throughout the river precinct.

Based on per-segment metered discharge, the deployment was modelled at approximately 1,600 kWh, demonstrating how portable Battery Energy Storage Systems (BESS) can be coordinated across multiple locations within a large-scale outdoor festival environment.

Replacing Conventional Temporary Power with Cleaner Energy

Incorporated in 2017, GoRental SG focuses on replacing conventional diesel-generator dependence with portable and mobile clean-energy battery solutions.

Rather than operating as a traditional equipment rental provider, GoRental positions itself as a green technology partner, combining portable battery hardware, energy management, and on-ground operational expertise to deliver dependable temporary power.

Its battery-based model helps reduce the noise, exhaust, and emissions associated with diesel generators while providing event organisers with a more flexible approach to temporary energy deployment.

Through the Singapore River Festival 2026 deployment, GoRental demonstrated how BESS technology can support extended event operations across several locations while remaining adaptable to different power requirements.

Advancing BESS Deployment for Events and Public Spaces

The achievement highlights the increasing role of portable battery systems in supporting events, public activations, and temporary commercial environments.

By deploying 62 battery units across three quays for ten consecutive days, GoRental demonstrated how decentralised energy infrastructure can be coordinated across an active urban precinct.

The milestone supports GoRental’s wider mission of making clean temporary power more dependable, intelligent, and accessible wherever energy is required.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 11 September 2026 at CQ @ Clarke Quay Fountain Square, Singapore.

The recognition was received on stage by Colin Peh, Co-Founder of GoRental Global; Teo Ser Foong, Head of Growth of GB Helios; and Aston Chia, Marketing and Partnerships Manager of GoRental Global, representing the collaboration and operational expertise behind the record-setting deployment at Singapore River Festival 2026.

The presentation was witnessed by Guest-of-Honour Mr Foo Cexiang, Minister of State, Ministry of Manpower & Ministry of Trade and Industry.

Voices of Leadership

Reflecting on the recognition, Colin Peh, Co-Founder of GoRental Global, shared:

“This achievement demonstrates that portable battery energy storage can support major events across multiple locations and over an extended operating period.

For GoRental, the goal has always been bigger than simply supplying equipment. We want to provide practical clean-energy infrastructure that organisations can rely on without the noise, exhaust, and emissions associated with conventional diesel generators.

This ASEAN Records recognition encourages us to continue expanding cleaner temporary power solutions for events, businesses, and communities across the region.”

About GoRental

Established in 2017, GoRental SG is a Singapore-based portable and mobile clean-energy battery technology company focused on replacing diesel generators with smart, sustainable, BESS-driven power solutions.

GoRental combines advanced battery systems, intelligent energy orchestration, and on-ground operational expertise to deliver cleaner temporary power for events, commercial applications, and other environments requiring flexible energy access.

Rather than operating solely as a traditional rental provider, GoRental positions itself as a green technology partner committed to making clean power dependable, intelligent, and accessible whenever and wherever it is needed.

For more information, visit:
https://www.gorental.sg/

Singapore River Festival 2026 Recognised by ASEAN Records for First and Longest Three-Quay River Festival Powered by Portable Battery Energy Storage Systems Across Ten Consecutive Days

Singapore River Festival 2026 Recognised by ASEAN Records for First and Longest Three-Quay River Festival Powered by Portable Battery Energy Storage Systems Across Ten Consecutive Days

ASEAN Records is proud to officially recognise Singapore River Festival 2026, organised by Singapore River One and powered by GoRental Global, for achieving the milestone:

First and Longest Three-Quay River Festival Powered by Portable Battery Energy Storage Systems Across Ten Consecutive Days
(Boat Quay, Clarke Quay and Robertson Quay; 0 litres of diesel consumed across the festival period; 3rd consecutive edition; 11–20 September 2026)

Achieved through the Singapore River Festival 2026 (SRF 2026), the recognition highlights a large-scale approach to cleaner temporary event power spanning Boat Quay, Clarke Quay and Robertson Quay across ten consecutive days, with zero litres of diesel consumed throughout the festival period.

Powering a Ten-Day Festival Across Three Quays

Organised by Singapore River One, Singapore River Festival brought the Singapore River precinct to life from 11 to 20 September 2026, connecting three distinctive festival zones across its three quays, marking its 10th Edition with this year’s theme – The Quay Collective.

The milestone edition invites visitors to discover the Singapore River in new and unexpected ways across three distinct zones: the Entertainment Zone @ Boat Quay, Expression Zone @ Clarke Quay, and Lifestyle & Wellness Zone @ Robertson Quay, each offering its own energy and curated experiences. 

Behind this extensive festival programme was a temporary energy infrastructure designed to support operations while reducing reliance on conventional diesel generators.

Advancing Cleaner Temporary Power for Large-Scale Events

As part of SRF 2026’s sustainability efforts, portable battery energy storage systems were deployed to support festival operations, with zero litres of diesel consumed across the ten-day festival period.

The deployment formed part of Singapore River Festival’s continued collaboration with GoRental, marking the third consecutive edition in which cleaner temporary power solutions were incorporated into the festival.

For SRF 2026, solar-charged mobile battery systems were deployed with a targeted supply of approximately 1,600 kWh of clean energy, equivalent to powering approximately 174 typical three-room HDB flats for a day, while targeting the avoidance of an estimated 1.30 tonnes of CO₂e emissions.

By replacing conventional generator dependence with portable battery systems, the initiative also helps reduce the noise and emissions typically associated with temporary event power.

Combining Heritage, Innovation and Sustainability Along the Singapore River

The record reflects SRO’s continued efforts to integrate more sustainable solutions into its large-scale precinct activations.

Beyond this achievement, SRF 2026 reflects SRO’s role in bringing people, places and stories together across the River. From captivating performances and immersive light experiences to opportunities to unwind by the waterfront, this year’s festival invites visitors to explore the River in their own way while discovering the distinct personalities of its three quays.

By powering a ten-day programme across Boat Quay, Clarke Quay and Robertson Quay through portable battery energy storage systems, the festival demonstrates how heritage, creativity, technology, and cleaner event infrastructure can operate together within one river precinct.

The achievement establishes a new ASEAN benchmark for long-duration, multi-location river festivals adopting cleaner temporary energy solutions.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 11 September 2026 at CQ @ Clarke Quay Fountain Square, marking the opening of the 10th edition of Singapore River Festival.

The recognition was received by Michelle Koh, Executive Director of Singapore River One, and witnessed by Guest-of-Honour Mr Foo Cexiang, Minister of State, Ministry of Manpower & Ministry of Trade and Industry.

Voices of Leadership

Reflecting on the festival milestone, Michelle Koh, Executive Director of Singapore River One, shared:

“We are immensely proud to celebrate the 10th edition of the Singapore River Festival, marking a decade of bringing the river’s stories and spirit to life. The Singapore River has long been a place where generations connect, create, and share memories.

Through SRF, we continue to honour this legacy with experiences that evolve alongside the city and its people. As we mark this milestone with our partners, we look forward to continuing SRO’s mission of blending heritage, innovation, and creativity to create new memories for festivalgoers.”

About Singapore River One

Singapore River One (SRO) is a not-for-profit place management organisation that brings together stakeholders to shape the Singapore River precinct as a vibrant, connected destination.  As Singapore’s first pilot Business Improvement District (BID), SRO works with public and private sector partners to enhance the precinct, drive investment, attract visitors and support businesses across Boat Quay, Clarke Quay, and Robertson Quay.

SRO’s work spans place activation, programming, marketing and initiatives that strengthen the identity and appeal of the Singapore River, while celebrating the distinct character of each quay.

For more information, visit www.singapore-river.sg.

123 Live Mall Malaysia Recognised by ASEAN Records for Two Milestones in Own-Developed Product Ecosystem

123 Live Mall Malaysia Recognised by ASEAN Records for Two Milestones in Own-Developed Product Ecosystem

ASEAN Records is proud to officially recognise 123 Live Mall Malaysia Sdn Bhd for achieving two milestones that reflect the scale of its own-developed and own-designed product ecosystem across health nutrition, beauty wellness, Feng Shui and energy products.

The two official record titles are:

First and Largest Own Developed and Own-Designed Product Ecosystem Across Health Nutrition, Beauty Wellness, Feng Shui, and Energy Products by a Live Commerce Platform (636 SKUs across 18 product categories, as of August 2026)

and

First and Most Own-Developed and Own-Designed Feng Shui and Energy Products by a Live Commerce Platform (533 SKUs across 15 product categories, as of August 2026)

As of August 2026, 123 Live Mall had developed and designed 636 stock keeping units (SKUs) across 18 product categories, including a specialised portfolio of 533 Feng Shui and energy products across 15 categories.

The two recognitions mark an important stage in the company’s progression from live commerce into a broader business ecosystem connecting consumer insight, product development, design, branding and retail.

From Live Commerce to Product Development

123 Live Mall began its development in 2018, initially building its presence through live-streaming commerce before expanding into e-commerce, physical operations, product development and brand management.

Live commerce has given the company a direct channel to understand consumer preferences and market response. These insights have subsequently contributed to its approach to product planning, design and brand development.

Rather than operating solely as a platform for selling third-party products, 123 Live Mall has progressively built its own portfolio across health nutrition, beauty wellness, Feng Shui and energy-related categories.

By August 2026, this portfolio had reached 636 own-developed and own-designed SKUs across 18 categories, forming the basis of its first ASEAN Records recognition.

533 Feng Shui and Energy Products Across 15 Categories

The second recognition highlights the depth of 123 Live Mall’s specialised Feng Shui and energy product portfolio.

As of August 2026, the segment comprised 533 own-developed and own-designed SKUs across 15 categories.

Feng Shui, crystal minerals and related lifestyle products have formed an important part of the company’s development, while its wider portfolio has subsequently expanded into additional consumer categories.

Together, the two records recognise different dimensions of the business: the breadth of the company’s 636-SKU product ecosystem and the scale of its specialised 533-SKU Feng Shui and energy portfolio.

Building an Integrated Brand Ecosystem

Over the years, 123 Live Mall has expanded its activities beyond live streaming to support a wider multi-channel business model.

Headquartered in Melaka, the company has developed capabilities spanning product development, branding, e-commerce, live content, warehousing and retail operations.

The company has also developed its own brands across different consumer categories while extending its business presence beyond Malaysia.

This integrated approach allows 123 Live Mall to connect feedback gathered from consumers with decisions involving product concepts, design, positioning and sales strategy.

For the company, the recognitions therefore reflect not only the number of products developed, but also the broader capabilities built around bringing those products from concept to market.

A Milestone Moment of Recognition

The ASEAN Records certificates for both achievements were officially presented on 29 August 2026.

The recognitions were received by Gan Kai Yee, Founder, CEO & Director of 123 Live Mall Malaysia Sdn Bhd; Vivi Toh, Co-Founder & Director of 123 Live Mall Malaysia Sdn Bhd; and Li Jia Heng, Co-Founder, Director, and Director of Operations of 123 Live Mall.

The presentation recognised the company’s achievement in developing 636 SKUs across 18 product categories, together with its specialised portfolio of 533 own-developed and own-designed Feng Shui and energy products across 15 categories.

The dual recognition marks an important milestone in 123 Live Mall’s continued development as both a live commerce platform and a creator of its own products and brands.

Voices of Leadership

Reflecting on the two recognitions, Gan Kai Yee, Founder, CEO & Director of 123 Live Mall Malaysia Sdn Bhd, shared:

“These recognitions are an important milestone for 123 Live Mall. The 636 own-developed and own-designed products, including 533 Feng Shui and energy products, are more than numbers. They represent years of effort in product development, design, quality management and brand building.

“From the beginning, our goal in live commerce has not simply been to sell products. We wanted to understand what consumers need and use those insights to guide product development, design and branding. This has helped us build a model that connects market understanding, product creation, brand development and sales.

“We see these recognitions as a new starting point. We want to continue strengthening our products and brands while expanding into ASEAN and wider Asian markets. At the same time, we hope to use our experience to support more Malaysian businesses in developing products and building brands that can reach international markets.”

Her remarks reflect 123 Live Mall’s intention to continue strengthening its own product portfolio while applying its experience in live commerce, product development and brand management to wider business opportunities.

Supporting Malaysian Brands Beyond Local Markets

Beyond developing its own brands, 123 Live Mall aims to support other Malaysian businesses in areas such as market analysis, product development, design, brand positioning, packaging, content marketing and sales promotion.

The company plans to build on the experience gained through its own business journey to help more Malaysian companies strengthen their products and prepare for overseas markets.

ASEAN is expected to be an important direction for future expansion, supported by cross-border e-commerce, live commerce, brand collaborations and strategic partnerships.

Over the longer term, the company aims to create a platform connecting businesses, brands, products and markets while contributing to greater international visibility for Malaysian-developed products.

About 123 Live Mall Malaysia Sdn Bhd

123 Live Mall Malaysia Sdn Bhd is a Malaysian commerce company that began its development in 2018, initially through live-streaming commerce before expanding into e-commerce, physical retail, product development and brand management.

Headquartered in Melaka, the company operates across product categories including crystal minerals, Feng Shui products, health nutrition, beauty wellness and related lifestyle products.

As of August 2026, 123 Live Mall had developed and designed 636 SKUs across 18 product categories, including 533 Feng Shui and energy products across 15 categories, forming the basis of its two official recognitions by ASEAN Records.

HONOR Recognised by ASEAN Records for First Humanoid Robot to Complete a 10-Kilometre Public Road Run and March in a National Day Parade

HONOR Recognised by ASEAN Records for First Humanoid Robot to Complete a 10-Kilometre Public Road Run and March in a National Day Parade

ASEAN Records is proud to officially recognise HONOR for achieving a significant regional milestone as the:

First Humanoid Robot to Complete a 10-Kilometre Public Road Run and March in a National Day Parade
(open road course, 30 August 2026; Malaysia’s National Day Parade, 31 August 2026).

This achievement highlights HONOR’s advancement in humanoid robotics, demonstrating endurance, mobility, and real-world performance across two major public events in Malaysia.

From Marathon Route to National Parade

The record was achieved over two consecutive days during Malaysia’s Merdeka weekend.

On 30 August 2026, HONOR’s self-developed humanoid robot, the HONOR Robotics D1, made its first public appearance outside China at the Malaysia Marathon 2026. Setting off from Pavilion Kuala Lumpur, the robot completed a 10-kilometre open-road course on its own two legs, testing its stability, battery endurance, and sustained mobility under real-world outdoor conditions.

Less than a day later, on 31 August 2026, the HONOR Robotics D1 joined Malaysia’s National Day Parade in Putrajaya, marching on its own legs before a large public audience.

Together, the two appearances demonstrated how humanoid robotics can move beyond controlled environments and participate in large-scale public settings.

Malaysia as HONOR Robotics D1’s First Overseas Stage

Malaysia was chosen as the first overseas destination for the HONOR Robotics D1, marking an important chapter in the robot’s development beyond China.

Its consecutive appearances at the Malaysia Marathon and National Day Parade also represented HONOR’s first participation in Malaysia’s national-level Merdeka celebrations.

HONOR Robotics A1 (Vita Boy) greeting YAB Timbalan Perdana Menteri, Dato’ Seri Dr. Ahmad Zahid Hamidi during Malaysia’s National Day celebrations.

The milestone reflects HONOR’s continued focus on bringing advanced technology into real-world environments while strengthening its connection with Malaysian consumers.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 31 August 2026 at the Merdeka Parade in Putrajaya, marking the formal recognition of HONOR’s record achievement.

The recognition was received on stage by Ethan Chen, Deputy Country Director of HONOR Malaysia, representing the team behind HONOR’s humanoid robotics development and its landmark public debut in Malaysia.

Voices of Leadership

Reflecting on the recognition, Ethan Chen, Deputy Country Director of HONOR Malaysia, shared:

“Malaysia is an important market for HONOR. With a strong market foundation, the HONOR X9 Series continues to lead the mid-range smartphone segment and has become a ‘Top Choice of Malaysians.’

Choosing Malaysia as the first international destination for the debut of our humanoid robot reflects not only our appreciation for the Malaysian market, but also the country’s strategic importance to HONOR.

We will continue bringing the latest technologies to Malaysia and remain committed to moving forward together with Malaysian consumers as we build a smarter future.”

About HONOR

HONOR is a global AI device ecosystem company focused on developing intelligent products and technologies that connect people with the digital world.

Its portfolio spans smartphones, PCs, tablets, wearables, and emerging intelligent devices, including humanoid robotics. Through continuous research and development, HONOR aims to advance human-device interaction while bringing new technologies into practical everyday environments.

For more information, visit:
https://www.honor.com/my/

CryoCord Recognised by ASEAN Records for Culturing 1.71 Trillion Mesenchymal Stem Cells

Four people in formal attire pose on stage, holding a large framed award plaque reading ASEAN Records in front of a cityscape backdrop.

ASEAN Records is proud to officially recognise CryoCord for achieving the milestone:

First and Most Mesenchymal Stem Cells Cultured by a Private Stem Cell Bank Laboratory (Storage service first launched 2009; MSC culturing commenced November 2008; 1.71 trillion MSCs cumulatively cultured as of November 2025)

The recognition acknowledges CryoCord’s sustained work in mesenchymal stem cell (MSC) cultivation, beginning in November 2008 and reaching a cumulative total of approximately 1.71 trillion MSCs as of November 2025.

The achievement reflects more than 17 years of continuous laboratory activity in this specialised field and marks an important milestone in CryoCord Group’s development from stem cell banking into a broader cell and gene therapeutics organisation.

Building More Than Two Decades of Experience in Cell and Gene Technologies

Established in 2002, CryoCord Group is headquartered at the Bio-X Centre in Cyberjaya, Malaysia. Over more than two decades, the group has expanded from cord blood banking into areas spanning mesenchymal stem cells, induced pluripotent stem cells (iPSCs), natural killer (NK) cells, CAR T-cell technologies, regenerative medicine research, and advanced cell processing.

CryoCord commenced MSC culturing in November 2008, followed by the launch of a range of mesenchymal stem cell storage services in 2009, including CordMSCs, MarrowMSCs, AdiMSCs, and ToothMSCs.

Since then, the organisation has continued to build its technical capabilities, laboratory infrastructure, research activities, and specialised workforce while expanding its presence beyond Malaysia.

According to its company profile, CryoCord Group has stored more than 70,000 biological samples and operates across Malaysia and Indonesia, including laboratory operations in Jakarta.

Reaching 1.71 Trillion Mesenchymal Stem Cells

CryoCord’s cumulative laboratory records updated through November 2025 show that the organisation had cultured 1,713,032.8 million mesenchymal stem cells, equivalent to approximately 1.71 trillion cells.

The cumulative total comprises 949,122.4 million allogeneic and customised CordMSCs, 763,012.3 million Infant CordMSCs, and 898.1 million ToothMSCs.

Together, these figures form the measurable basis of the ASEAN Records recognition.

Importantly, the recognised figure represents the cumulative number of MSCs cultured over the stated period rather than the number of biological samples stored. It documents the scale and continuity of CryoCord’s MSC cultivation activities from November 2008 through November 2025.

Expanding into Advanced Cell and Gene Technologies

CryoCord’s development has extended beyond conventional stem cell banking as the organisation continues to broaden its capabilities in cell and gene technologies.

Its current areas of activity include mesenchymal stem cells, natural killer cells, induced pluripotent stem cells, CAR T-cell technologies, extracellular particles, regenerative medicine research, and other advanced therapy-related technologies.

The group’s company profile also documents 15 granted patents, comprising three United States patents and 12 Malaysian patents, together with contributions to more than 300 peer-reviewed scientific publications.

CryoCord’s facilities include cGMP laboratory capabilities and cleanroom infrastructure supporting specialised cell-processing activities. Its company profile states that the laboratory is accredited by the Association for the Advancement of Blood & Biotherapies (AABB) and cGMP-certified in accordance with requirements regulated by Malaysia’s National Pharmaceutical Regulatory Agency (NPRA).

These capabilities reflect the organisation’s progression from biological sample storage towards a wider role in cell processing, research, manufacturing, and the responsible translation of emerging cell technologies.

Supporting Research and Responsible Clinical Translation

The development of cell and gene technologies requires careful progression from laboratory research to preclinical studies and appropriately conducted clinical research.

CryoCord’s company milestones document its involvement in Ministry of Health Malaysia-approved clinical research involving mesenchymal stem cells as well as subsequent work involving CAR T-cell technologies. Its research activities have also included collaborations with Malaysian universities and medical institutions.

The organisation’s focus on translational research aligns with a wider movement within regenerative medicine to develop scientific discoveries through structured research, regulatory oversight, quality systems, and responsible clinical evaluation.

The ASEAN Records recognition relates specifically to CryoCord’s cumulative MSC cultivation milestone and does not represent a claim regarding therapeutic efficacy, clinical superiority, or treatment outcomes.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 6 August 2026 during the Cell & Gene Therapy Congress 2026, held at The Vertical, Connexion Conference & Event Centre, The Summit 1 Ballroom, Kuala Lumpur.

Held from 6 to 8 August 2026 under the theme “Translating Research to Real World Therapy,” the congress brought together clinicians, scientists, researchers, industry partners, and policymakers to discuss developments in cell and gene therapy, including translational research, clinical applications, regulatory considerations, ethics, safety, and emerging technologies.

The recognition was received by James Then Khong Lek, Managing Director of CryoCord Group, together with Don Calaki, Head of AI and Digital Systems at CryoCord Group.

The presentation was witnessed by Guest of Honour Tan Sri Dato’ Dr Abu Bakar Suleiman, Chancellor of International Medical University and Clinical Advisor to the Minister of Health of Malaysia.

The occasion was particularly relevant to CryoCord’s recognised milestone as the congress placed significant focus on mesenchymal stem and stromal cells, with scientific sessions covering their biology, production, clinical translation, regulation, emerging applications, and future development.

Voices of Leadership

Reflecting on the recognition and CryoCord’s journey, James Then Khong Lek, Managing Director of CryoCord Group, shared:

“This recognition is meaningful not only for CryoCord, but also for Malaysia. Over more than 20 years, we have continued to invest in the stem cell field, beginning with cord blood storage and later expanding into mesenchymal stem cells and other areas of cell technology. Reaching this milestone reflects the effort our team has put into building our capabilities and maintaining the quality of our work over the years.

“Malaysia has also made significant progress in regenerative medicine and biotechnology. We have a well-established healthcare system, an increasingly strong pool of talent coming through our universities, a supportive regulatory environment, and a growing number of GMP laboratories. These strengths give Malaysia good potential to continue developing its cell and gene technology capabilities and to participate more actively on the international stage.

“Looking ahead, CryoCord will continue investing in research, from laboratory studies and preclinical work through to carefully conducted clinical research. We are also continuing to develop our capabilities in newer areas of cell and gene technology. These fields require careful and responsible progress, particularly when translating research into clinical studies, and that is an area we intend to continue supporting for the long term.”

His remarks reflect CryoCord’s continued focus on scientific research, technical development, quality, and responsible clinical translation, while also highlighting Malaysia’s growing capabilities in regenerative medicine and cell and gene technology.

Strengthening Malaysia’s Cell and Gene Technology Ecosystem

CryoCord’s recognition highlights the sustained laboratory infrastructure, scientific expertise, quality systems, and technical processes required to culture mesenchymal stem cells consistently over an extended period.

From the commencement of MSC cultivation in November 2008 to a cumulative 1.71 trillion cells by November 2025, the milestone documents more than 17 years of specialised laboratory activity.

It also comes as Malaysia continues to develop its capabilities across biomedical research, university training, laboratory infrastructure, regulatory oversight, and clinical research.

The Cell & Gene Therapy Congress 2026 further reflected this development by bringing together local and international specialists to examine areas including mesenchymal stromal cells, emerging cell-based technologies, clinical trials, regulatory frameworks, patient safety, and the translation of research into real-world applications.

Through its continuing investment in laboratory research, manufacturing capabilities, specialised technologies, and clinical translation, CryoCord aims to contribute to the development of Malaysia’s cell and gene technology ecosystem while supporting responsible progress within the wider regional biotechnology sector.

About CryoCord

CryoCord Group is a Malaysian cell and gene therapeutics organisation established in 2002 and headquartered at the Bio-X Centre in Cyberjaya, Malaysia.

The group has evolved from a cord blood storage provider into an integrated biotechnology organisation with activities spanning stem cell and immune cell banking, mesenchymal stem cells, induced pluripotent stem cells, natural killer cells, CAR T-cell technologies, regenerative medicine research, cell processing, and clinical translation.

CryoCord Group has stored more than 70,000 biological samples, secured 15 granted patents, comprising three United States patents and 12 Malaysian patents, and contributed to more than 300 peer-reviewed scientific publications.

As of November 2025, CryoCord had cumulatively cultured approximately 1.71 trillion mesenchymal stem cells, forming the basis of its official recognition by ASEAN Records.

Alliance Bank Recognised by ASEAN Records for Introducing a Full-Fledged Virtual Credit Card System with Dynamic Card Numbers and Secured Digital Controls

Group of six professionals on stage posing with a framed award against a backdrop that reads ASEAN Records and Alliance Bank.",

ASEAN Records is proud to officially recognise Alliance Bank for achieving a significant regional milestone as the:

First Bank-Issued Full-Fledged Virtual Credit Card System with Dynamic Subscription and One-Time Card Numbers Under a Single Cardholder
(Integrated with multiple major mobile wallet platforms, offering up to 5 supplementary virtual credit cards, instant redemption across 60+ merchants, up to 12-month flexi payment plan, launched in Malaysia in July 2026).

This achievement reflects Alliance Bank’s commitment to advancing secure, convenient, and customer-focused digital payment solutions, setting a new benchmark for virtual credit card innovation across the ASEAN region.

Advancing Secure and Flexible Digital Payments

The Alliance Bank Visa Virtual Credit Card is a fully digital credit line designed to offer the functionality of a conventional credit card while providing greater security, flexibility, and control.

Its dynamic card number system generates unique one-time and subscription-based virtual card numbers, helping customers protect their actual card details during online transactions. Cardholders can also freeze, unfreeze, or delete virtual cards through the allianceonline mobile app, manage recurring payments, and set individual spending controls.

The system is integrated with multiple major mobile wallet platforms, enabling customers to make seamless digital payments while reducing reliance on physical cards and paper-based processes.

Expanding Control, Rewards, and Everyday Convenience

Alliance Bank’s enhanced virtual credit card system allows a primary cardholder to create up to five supplementary virtual credit cards, giving family members controlled access to shared credit with defined spending limits and full account visibility.

The system also introduces instant reward redemption across more than 60 participating merchants, allowing cardholders to enjoy benefits directly at the point of purchase instead of waiting to accumulate traditional reward points.

Additional features include secured payment protection, bill payment capabilities, DuitNow QR transactions at selected merchants, and Flexi Payment Plans of up to 12 months, enabling customers to manage their spending according to their individual needs.

Together, these features support a more transparent and personalised payment experience while reinforcing the Bank’s commitment to advanced, convenient, and secure digital banking.

Now Enabled with Apple Pay

Further enhancing the digital payment experience, the Alliance Bank Visa Virtual Credit Card is now enabled with Apple Pay, allowing customers to use their iPhone, Apple Watch, iPad, and Mac as secure payment devices.

With Apple Pay, cardholders can make purchases easily in stores, online, and within apps through Face ID or Touch ID authentication, providing a fast, secure, and private checkout experience. Accepted by millions of merchants worldwide, Apple Pay complements the Alliance Bank Visa Virtual Credit Card by making everyday payments even more seamless across multiple Apple devices.

Supporting More Sustainable Banking Experiences

The fully digital nature of the Alliance Bank Visa Virtual Credit Card reduces the need for physical cards and paper-based application processes.

Its launch was held in conjunction with the Alliance Bank x Sayang Green 2.0 initiative, which encourages consumers to take practical steps towards more sustainable living and responsible consumption.

By combining digital convenience with reduced material use, Alliance Bank continues to advance lower-carbon banking experiences that align with the evolving preferences of modern consumers.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 31 July 2026 at Sunway Pyramid, in conjunction with the launch of Alliance Bank’s enhanced Visa Virtual Credit Card.

The recognition was received on stage by Gan Pai Li, Alliance Bank Group Chief Consumer Banking Officer, alongside David Lim, Alliance Bank Credit Card & Personal Loan Product Development Head; Michelle Chuah, Alliance Bank Credit Card & Personal Loan Head; and Alliance Bank Visa Virtual Credit Card Ambassadors Perry Kuan and Chan Fong, representing the leadership, product development, and customer-focused innovation behind this digital banking milestone.

Voices of Leadership

Reflecting on the recognition, Gan Pai Li, Alliance Bank Group Chief Consumer Banking Officer, shared:

“At Alliance Bank, our vision is to be The Bank For Life, which means remaining relevant to the way our customers live, spend, and manage their finances.

Convenient digital payment methods have become part of everyday life, and we believe banking should evolve with consumer lifestyles rather than require customers to adapt to outdated systems.

This ASEAN Records recognition affirms our commitment to continuously enhancing the Alliance Bank Visa Virtual Credit Card with secure, convenient, and rewarding features that give customers greater control and confidence in every transaction.”

About Alliance Bank Malaysia Berhad

Alliance Bank Malaysia Berhad provides financial and non-financial solutions across consumer, SME, corporate, commercial, and Islamic banking.

Guided by its brand purpose, “The Bank For Life,” Alliance Bank is committed to supporting the evolving needs of customers through meaningful, community-focused, and digitally enabled banking experiences.

Customers can access the Bank’s services through its network of retail branches, Privilege Banking Centres, Business Centres, and digital banking platforms.

For more information, visit:
https://www.alliancebank.com.my/

Dr A Hair Loss Solutions Recognised by ASEAN Records for Introducing a Structured Hair Assurance Programme

Three men pose with a large gold-framed certificate at an ASEAN Records event, smiling for the camera.

ASEAN Records is proud to officially recognise Dr A Hair Loss Solutions for achieving the milestone:

First Multi-Entity Hair Wellness Group to Introduce a Structured Hair Assurance Programme (8 sessions; complimentary provision of up to 2,500 grafts under written terms and conditions; single flagship centre; launched August 2026)

This recognition highlights the group’s structured approach to hair and scalp wellness through a programme that combines personalised treatment planning, a defined eight-session journey, and written assurance terms designed to provide clients with greater clarity and confidence.

Launched in August 2026, the Hair Assurance Programme reflects Dr A Hair Loss Solutions’ commitment to delivering organised, transparent, and individually tailored support for people experiencing hair thinning, hair loss, and scalp concerns.

A Personalised Approach to Hair and Scalp Wellness

Dr A Hair Loss Solutions provides personalised hair and scalp treatments to help restore healthier, stronger, and fuller-looking hair.

Combining advanced hair science with proven treatment solutions, the centre develops customised treatment plans based on each client’s individual needs and concerns. Rather than relying on a one-size-fits-all approach, every client undergoes a professional consultation to assess hair condition, scalp health, and treatment suitability before receiving a personalised care programme.

The centre focuses exclusively on hair and scalp treatments, allowing its team to concentrate its expertise on this specialised field. By dedicating its services solely to hair wellness, Dr A Hair Loss Solutions aims to provide clients with focused professional care and the best possible treatment experience.

Services also include AI-assisted scalp analysis, enabling clients to better understand the condition of their hair and scalp before deciding on an appropriate treatment plan. During the flagship centre’s opening, the first 100 clients were offered complimentary AI scalp analysis as part of the launch promotion.

Introducing a Structured Hair Assurance Programme

At the centre of the recognition is the Hair Assurance Programme, a structured treatment framework consisting of eight sessions conducted at the group’s flagship centre.

Designed for individuals seeking non-invasive and alternative hair wellness solutions, the programme focuses on personalised hair and scalp treatments before clients consider more clinical procedures.

Under the applicable written terms and conditions, clients who complete the required programme but do not experience the specified hair-growth outcome may receive a complimentary hair transplant procedure of up to 2,500 grafts at the group’s clinical facility in Kuala Lumpur.

This structured approach provides clients with greater transparency regarding their treatment journey while reflecting the organisation’s commitment to delivering confidence through clearly documented programme terms and personalised care.

Supporting Confidence Through Individualised Care

Hair loss can affect more than physical appearance. For many individuals, it can also influence confidence, self-esteem, and overall wellbeing.

Guided by its philosophy of “Restore Your Confidence,” Dr A Hair Loss Solutions believes effective hair wellness begins with understanding each individual’s concerns before recommending suitable treatment options.

Through personalised consultations, professional guidance, and structured treatment programmes, the organisation aims to help clients regain healthier hair while rebuilding confidence throughout their wellness journey.

Opening the First Flagship Centre in Ipoh

The recognition was presented in conjunction with the grand opening of the Dr A Hair Loss Solutions flagship centre in Ipoh on 1 August 2026.

The new flagship centre represents the organisation’s first dedicated hair wellness centre outside its established clinical hair transplant services at ALPS Medical Centre in Kuala Lumpur, marking an important expansion into specialised non-invasive hair and scalp treatments.

Ipoh was selected following significant demand and enquiries from existing and prospective clients in the region. According to Dr. Mohamed Asraf, the new centre serves as the first step in the company’s long-term expansion strategy, with plans to establish additional centres across Malaysia in the future.

The event included the official opening ceremony, a tour of the treatment facilities, and an introduction to the centre’s personalised hair wellness services and the newly launched Hair Assurance Programme.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 1 August 2026 at the Dr A Hair Loss Solutions flagship centre in Ipoh, Perak.

The recognition was received by Dr. Mohamed Asraf, Founder and Chief Executive Officer of Dr A Hair Loss Solutions, in acknowledgement of his leadership in developing and introducing the structured Hair Assurance Programme.

The presentation was witnessed by Alif Satar, Brand Ambassador for Dr A Hair Loss Solutions and a popular Malaysian singer, actor, and television host, together with Tan Sri Datuk Danny Ooi, Chairman of the Advisory Board of ASEAN Records. Alif Satar’s presence reflected his support for the brand’s vision of providing a distinctive and personalised hair wellness experience through its new flagship centre in Ipoh.

The occasion marked an important milestone in the organisation’s continued efforts to introduce structured, transparent, and client-centred innovations within Malaysia’s growing hair wellness industry.

Brand Ambassador Perspective

Reflecting on his experience with the brand, Alif Satar, Brand Ambassador for Dr A Hair Loss Solutions, shared:

“I feel truly grateful and honoured to be here for the opening of the first flagship centre of Dr A Hair Loss Solutions. From the very beginning, I was impressed by Dr. A’s vision, and today it’s inspiring to see that vision become a reality.

I’ve personally experienced the journey towards healthier hair, and what stood out to me was how different the overall experience feels. From the environment to the consultation and treatment process, it’s something that is difficult to describe in words. I believe anyone facing hair concerns should come and experience it for themselves.”

Voices of Leadership

Reflecting on the recognition, Dr. Mohamed Asraf, Founder and Chief Executive Officer of Dr A Hair Loss Solutions, shared:

“At Dr A Hair Loss Solutions, our focus has always been on providing personalised care that responds to each client’s individual hair and scalp condition. Hair concerns can have a meaningful effect on confidence, so we believe clients should receive clear guidance, structured support, and treatment plans designed around their specific needs.

What makes our approach different is the Hair Assurance Programme. Under the applicable written terms and conditions, clients who complete the required hair treatment programme but do not experience the expected hair-growth outcome may receive a complimentary hair transplant procedure of up to 2,500 grafts at our Kuala Lumpur clinical facility.

Opening our first hair wellness centre in Ipoh is an important step for us. We received many enquiries and requests from clients in this area, and we believe Ipoh has strong potential. This is only the beginning, as we hope to expand to more states across Malaysia in the future.

Our centre is fully focused on hair and scalp care. By concentrating on this specialised area, we aim to provide each client with more relevant guidance, personalised treatment options, and the best possible support throughout their hair wellness journey.”

Encouraging Greater Transparency in Hair Wellness

The introduction of the Hair Assurance Programme reflects the growing demand for greater transparency and structured treatment pathways within the hair wellness industry.

By combining personalised care with clearly documented programme terms, Dr A Hair Loss Solutions demonstrates how client confidence can be strengthened through structured service delivery while maintaining treatment plans tailored to individual needs.

The achievement also reflects the continued evolution of Malaysia’s hair wellness sector, where professional consultation, client education, specialised expertise, and personalised treatment planning are becoming increasingly important in helping individuals make informed decisions about their hair health.

About Dr A Hair Loss Solutions

Dr A Hair Loss Solutions is a Malaysian hair wellness provider specialising in personalised treatments for hair thinning, hair loss, and scalp concerns.

Led by Dr. Mohamed Asraf, Founder and Chief Executive Officer, the organisation combines advanced hair science with proven treatment solutions to develop customised treatment plans that address each client’s individual needs.

Guided by its philosophy, “Restore Your Confidence,” Dr A Hair Loss Solutions remains committed to helping individuals achieve healthier, stronger, and fuller-looking hair through professional consultation, structured treatment programmes, innovative hair wellness solutions, and personalised support while continuing to raise the standard of specialised hair care in Malaysia.

ECO Bee Biotech Recognised by ASEAN Records for Developing an Award-Winning Alcohol-Free Halal Kelulut Golden Propolis SFE Extract Through Multi-University Research Collaboration

Three people pose with a framed award in front of an ASEAN Records backdrop.

ASEAN Records is proud to officially recognise ECO Bee Biotech for achieving a significant regional milestone as the:

First Alcohol-Free Halal Kelulut Golden Propolis SFE Extract Developed Through Multi-University Research Collaboration and Recognised by International Innovation Awards
(UTM 2017; Monash University Malaysia 2019; UTAR 2021; ICAN Canada 2020 Top 10 Best Invention & Gold Award; Inova Croatia 2020 Gold; PECIPTA 2019 Gold; ITEX 2022 Silver Award; Islamic Innovation Challenge Grant Winner; Halal Ref JAKIM.700-2/3/5 074-10/2014).

This achievement reflects ECO Bee Biotech’s commitment to scientific innovation, sustainable beekeeping, and Halal-certified natural wellness solutions across the ASEAN region.

Advancing Bee Biotechnology Through Scientific Research

ECO Bee Biotech has pioneered the development of an alcohol-free Halal Kelulut Golden Propolis Supercritical Fluid Extraction (SFE) extract through years of research involving Universiti Teknologi Malaysia (UTM), Monash University Malaysia, and Universiti Tunku Abdul Rahman (UTAR).

Supported by internationally recognised innovation awards and scientific validation, the proprietary extraction technology preserves the natural bioactive compounds of Kelulut propolis while meeting stringent Halal requirements for wider consumer accessibility.

The achievement reflects the company’s commitment to transforming natural bee resources into research-driven biotechnology products with international recognition.

Promoting Sustainable Wellness Through Bee Science

Beyond product innovation, ECO Bee Biotech actively promotes sustainable beekeeping, responsible sourcing, and biodiversity conservation.

By integrating scientific research, ethical production practices, and continuous innovation, the company continues to elevate Malaysia’s bee industry while contributing to healthier communities through premium natural health products.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 28 June 2026 at ECO Bee Biotech, Kulai, Johor.

The recognition was received on stage by Cathie Tan, Founder of ECO Bee Biotech, and was witnessed by Chef Hugo Leung Man To (梁文韬), representing the company’s long-standing commitment to scientific innovation, sustainable beekeeping, and premium bee-based wellness products.

Voices of Leadership

Reflecting on the recognition, Cathie Tan, Founder of ECO Bee Biotech, shared:

“This recognition represents years of research, collaboration, and dedication to developing natural bee products supported by science. We are grateful to our university partners, research teams, customers, and everyone who has believed in our vision. Moving forward, we will continue advancing bee biotechnology while promoting sustainable wellness and bringing Malaysian innovation to greater heights.”

About ECO Bee Biotech

Established in 2002, ECO Bee Biotech Sdn Bhd (formerly known as The Bee Shop) is a Malaysian biotechnology company specialising in the research, development, and production of premium bee-based nutritional products.

Committed to its philosophy of “Pure & Original”, the company offers a comprehensive range of products including raw honey, royal jelly, bee pollen, and propolis, while continuously investing in scientific research and product innovation.

Beyond product development, ECO Bee Biotech actively supports sustainable beekeeping, ethical sourcing, and bee habitat conservation, recognising the essential role of pollinators in biodiversity, environmental sustainability, and global food security.

For more information, visit:
https://www.beeshop.com.my/

SCE Distributor Sdn Bhd Recognised by ASEAN Records for Achieving the Highest Pre-Owned Laptop TikTok Shop LIVE Sales by a Single Non-Affiliate Seller Store

Three people in black attire posing with a framed award on a lit stage backdrop that reads 'Give Laptop A Second Life.'

ASEAN Records is proud to officially recognise SCE Distributor Sdn Bhd for achieving the milestone:

Highest Pre-Owned Laptop TikTok Shop LIVE Sales by a Single Non-Affiliate Seller Store (RM1,090,992.42 LIVE-attributed GMV generated within 7 days from 5–11 May 2026 through Malay-language TikTok LIVE sessions).

This recognition highlights SCE Distributor’s success in transforming the sale of refurbished technology through live commerce, demonstrating how authentic engagement, operational excellence, and consumer trust can drive record-breaking sales in Malaysia’s rapidly growing digital marketplace. The achievement is supported by the company’s submitted performance data and declaration.

Revolutionising Refurbished Technology Through Live Commerce

Founded by Ivan Khong, SCE Distributor Sdn Bhd has evolved into one of Malaysia’s leading providers of premium refurbished laptops, specialising in sourcing, refurbishing, and distributing high-quality devices at affordable prices. Beyond commercial success, the company positions itself as a purpose-driven technology enterprise focused on reducing electronic waste while making technology more accessible to students, working adults, freelancers, and small businesses.

Recognising the rapid growth of social commerce, SCE Distributor embraced TikTok Shop LIVE as a primary sales channel, creating engaging Malay-language live sessions that educate consumers about refurbished laptops while providing real-time demonstrations, technical explanations, and purchasing advice. This customer-centric approach has enabled the company to build strong consumer confidence in refurbished technology, contributing to its record-breaking LIVE sales performance.

Building Consumer Confidence Through Quality and Transparency

A key differentiator behind SCE Distributor’s success is its commitment to product quality and operational discipline. Every refurbished laptop undergoes comprehensive inspection, data destruction, software reinstallation, multiple quality control (QC) checks, and detailed verification before being offered for sale. Each unit is accompanied by technician-completed QC documentation and approval processes that ensure consistent quality standards.

The company has also developed structured workflows covering inventory management, refurbishment, live selling operations, warranty handling, and after-sales support, enabling it to efficiently manage high transaction volumes generated through TikTok Shop LIVE while maintaining customer satisfaction.

By combining operational consistency with transparent product communication, SCE Distributor has helped redefine public perception of refurbished laptops from conventional second-hand products to professionally restored, quality-assured technology solutions.

Driving Sustainability Through Circular Technology

Beyond commercial achievement, SCE Distributor actively promotes environmental sustainability by extending the lifecycle of electronic devices through refurbishment and reuse.

Its corporate vision is centred on minimising global e-waste while delivering reliable technology to more users, creating a circular economy model that reduces unnecessary electronic disposal and improves digital accessibility.

The company also supports educational and community initiatives through programmes such as “E-Dreams Come True”, providing refurbished laptops to underprivileged students and collaborating with schools, NGOs, and community organisations to bridge the digital divide.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 23 June 2026 in recognition of this outstanding achievement.

The certificate was proudly received by Ivan Khong, Founder of SCE Distributor Sdn Bhd, acknowledging his leadership in building one of Malaysia’s most successful live-commerce businesses for premium refurbished laptops.

Voices of Leadership

Reflecting on the recognition, Ivan Khong, Founder of SCE Distributor Sdn Bhd, shared:

“This ASEAN Records recognition represents more than a sales milestone. It reflects the trust our customers have placed in us and our team’s commitment to making quality technology accessible through honest, transparent, and engaging live commerce.

We believe refurbished laptops deserve the same confidence as new devices when supported by strict quality control and professional refurbishment standards. Through TikTok Shop LIVE, we are able to educate customers, answer questions in real time, and help more Malaysians access affordable technology.

As we continue to grow, we remain committed to innovation, sustainability, and bridging the digital divide by giving quality technology a second life.”

About SCE Distributor Sdn Bhd

SCE Distributor Sdn Bhd is a Malaysian technology company specialising in the sourcing, refurbishment, and distribution of premium refurbished laptops. Founded by Ivan Khong, the company combines stringent quality assurance processes with innovative digital commerce strategies to deliver reliable technology solutions at affordable prices.

Beyond its commercial operations, SCE Distributor actively promotes environmental sustainability through responsible e-waste management and circular economy practices while supporting educational and community initiatives that improve digital access across Malaysia. Leveraging platforms such as TikTok Shop LIVE, the company continues to redefine how refurbished technology is marketed, trusted, and adopted by consumers.