Category: Food & Beverage

Mr Sotong Recognised by ASEAN Records for Achieving the Highest Cumulative Sales Volume of Halal-Certified 100% Cuttlefish Multi-Variant Dried Snacks

editor Food & Beverage, News
Two men in a store pose with a framed ASEAN Records plaque, giving thumbs up.

ASEAN Records is proud to officially recognise Mr Sotong for achieving a significant regional milestone as the:

Highest Cumulative Sales Volume of Halal-Certified 100% Cuttlefish Multi-Variant Dried Snacks
(80,070.61 KG sold from 2023–2025 across 12 product variants through retail and online channels).

This milestone is reflected through the outstanding sales of 80,070.61 KG from 2023 to 2025, spanning 12 product variants distributed through both retail and online channels. By demonstrating strong consumer demand, product variety, and effective multi-channel distribution, Mr Sotong has set a new benchmark for excellence, quality, and sales performance in the Halal seafood snack industry across the ASEAN region.

Preserving Heritage Flavours Through Product Excellence

Mr Sotong’s journey began with humble roots in Johor’s traditional night markets, where a passion for authentic flavours and customer satisfaction laid the foundation for what would become a recognised Malaysian snack brand.

Over the years, the company has remained committed to producing high-quality cuttlefish snacks made from 100% cuttlefish while maintaining strict Halal standards and transparent sourcing practices.

Its signature Honey-Glazed Traditional Cuttlefish and Crispy Cuttlefish Snack have become favourites among consumers, while the introduction of additional flavour variants has allowed the brand to appeal to a new generation of snack lovers without compromising its heritage.

Expanding Malaysian Flavours Through Multi-Channel Growth

Today, Mr Sotong operates through a growing retail network and major e-commerce platforms, reaching customers through physical stores as well as Shopee, Lazada, and TikTok Shop.

The achievement of selling more than 80 tonnes of dried cuttlefish snacks across 12 variants demonstrates the brand’s ability to combine traditional product quality with modern distribution strategies.

As consumer demand continues to grow, Mr Sotong remains focused on expanding its regional presence while introducing more people to the authentic flavours of Malaysian seafood snacks.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 12 June 2026 at KSL City Mall, Johor Bahru.

The recognition was received on stage by Mr. Arthur Oon Keng Kiat (Mr. Oon), Chief Executive Officer of Mr Sotong, representing the company’s commitment to product quality, customer trust, and the preservation of Malaysia’s food heritage.

Voices of Leadership

Reflecting on the recognition, Mr. Arthur Oon Keng Kiat, Chief Executive Officer of Mr Sotong, shared:

“This recognition is more than just an achievement. It is a testament to our unwavering dedication to quality, innovation, and delivering the best experience to our customers.

Every fresh ingredient, every carefully prepared product, and every customer who has supported and trusted us along the way has been part of this journey.

This recognition does not belong to us alone. It belongs to every customer who supports Mr Sotong, every team member who works tirelessly behind the scenes, and every partner who has grown with us throughout the years.

Moving forward, we will continue to stay true to our mission of bringing the unique flavours and spirit of Malaysian food culture to a wider regional audience.

We believe that true success is not measured by records alone, but by the memorable experiences we create and the lasting trust we build with our customers.”

About Mr Sotong

Mr Sotong is a Malaysian snack brand with roots dating back to 1989, beginning from a humble night market stall before growing into a recognised name in dried seafood snacks.

Known for its signature cuttlefish products, the brand specialises in high-quality Halal-certified snacks made from 100% cuttlefish, combining authentic Malaysian flavours with modern quality standards.

Today, Mr Sotong serves customers through multiple retail locations and online platforms while continuing to promote Malaysian food heritage to both local and international consumers.

For more information, visit:
https://mrsotong.com/

Arcura TCM Recognised by ASEAN Records for First Ready-to-Drink BaZhen Products Featuring Patented and Trademarked Functional Ingredients

editor Food & Beverage, News, Science & Technology
Five professionals pose on a stage, holding a framed trophy at an ASEAN Records award ceremony.

Arcura TCM Recognised by ASEAN Records for First Ready-to-Drink BaZhen Products Featuring Patented and Trademarked Functional Ingredients

ASEAN Records is proud to officially recognise Arcura TCM for achieving the milestone:

First Ready-to-Drink BaZhen Products Featuring a Patented Ingredient for Menopausal Health and a Trademarked Ingredient for Post-Menstrual Recovery (Estrog-100™ – Patent No. MY-184493-A, Granted on 01/04/2021, used in ESTRO GOLD; LPBoost® – Registered Trademark of ingredient supplier, used in YUAN-QI).

Modernising Traditional BaZhen for Contemporary Women

Arcura TCM introduces a modern approach to traditional Chinese herbal wellness through its ready-to-drink BaZhen health tonics, designed to modernise a classical herbal formulation that has long been used in Traditional Chinese Medicine (TCM) for supporting women’s vitality and wellbeing.

Traditionally, BaZhen (Eight Treasures) herbal formulations combine the principles of Si Jun Zi Tang (Four Gentlemen Decoction) for replenishing Qi and Si Wu Tang (Four Substances Decoction) for nourishing blood. While these classical formulas are widely recognised in TCM practice for improving vitality and supporting women’s reproductive health, their traditional preparation requires lengthy boiling processes and precise herbal balancing, making them difficult to integrate into modern daily routines.

Arcura TCM addresses this limitation by transforming the classical BaZhen formula into a convenient ready-to-drink format, allowing users to consume the formulation instantly without the need for prolonged preparation. Produced under controlled manufacturing standards, the formulation ensures consistent ingredient ratios and quality while maintaining the therapeutic principles of the traditional recipe.

Integrating Traditional Herbal Wisdom with Modern Scientific Ingredients

A key innovation of Arcura TCM’s BaZhen product line is the integration of scientifically recognised functional ingredients with traditional herbal knowledge.

The product incorporates LPBoost®, derived from Kacip Fatimah, a botanical widely known in Southeast Asia for supporting hormonal balance and women’s reproductive health. The ingredient is used in the YUAN-QI BaZhen formulation, designed to support women’s health following menstruation and help regulate hormonal functions.

The formulation also includes Estrog-100™, a patented ingredient associated with menopausal health support, including helping to manage symptoms such as hot flashes, sleep disturbances, and hormonal imbalance. This ingredient is incorporated into the ESTRO GOLD BaZhen formulation, developed for women experiencing menopausal transition and hormonal changes.

To balance the warming properties of traditional BaZhen herbs, the formulation also incorporates Mai Dong (Ophiopogon tuber), known in traditional herbal practice for nourishing Yin, improving hydration, and helping maintain internal balance. This addition allows the formulation to provide replenishing benefits without excessive internal heat, making it suitable for modern lifestyle patterns.

Targeted Wellness Solutions for Different Life Stages

Arcura TCM’s BaZhen product line is designed with age-specific formulations that address the evolving wellness needs of women at different stages of life.

For younger women, YUAN-QI BaZhen focuses on replenishing Qi and blood following menstruation, helping support energy levels, hormonal balance, and menstrual health. For mature women, ESTRO GOLD BaZhen targets menopausal wellness by supporting hormonal stability, emotional balance, and overall vitality.

This structured approach reflects the traditional TCM principle that women’s health requires different forms of nourishment and support throughout different life phases, combining classical herbal wisdom with modern health innovation.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 11 March 2026 during the 8th ASEAN Records Gather of Achievers, and was proudly received by Leong Wai Chean, Director of Arcura TCM, and Chan Mei Gin, Chief Executive Officer of Arcura TCM, in acknowledgement of their leadership in modernising traditional BaZhen herbal formulations through innovative ready-to-drink solutions and science-supported functional ingredients.

The achievement was later re-presented on 12 June 2026 at the Mid Valley Malaysia Health & Beauty Expo, further highlighting Arcura TCM’s contribution to modern women’s wellness through the integration of traditional herbal knowledge and contemporary product innovation.

Voices of Leadership

Reflecting on the recognition, Chan Mei Gin, Chief Executive Officer of Arcura TCM, shared:

“Traditional BaZhen formulations have long been valued in Chinese medicine for supporting women’s health, but preparation methods often make them difficult to integrate into modern lifestyles. At Arcura TCM, our goal was to preserve the wisdom of these classical herbal formulas while introducing modern innovation through ready-to-drink formats and scientifically supported ingredients. This ASEAN Records recognition encourages us to continue bridging traditional knowledge with modern wellness solutions for women.”

About Arcura TCM

Arcura TCM is a wellness brand dedicated to modernising traditional Chinese herbal formulations through innovative product design, scientific ingredient integration, and convenient consumption formats. By combining classical TCM knowledge with contemporary research and product development, Arcura TCM aims to make traditional herbal wellness solutions more accessible for modern consumers while supporting women’s health across different stages of life.

For more information, please visit: https://arcuratcm.com/

Prof. Master Chef Michael Ooi Beng Hock Recognised by ASEAN Records for Achieving Triple Master Chef Certifications from Universiti Malaya

editor Food & Beverage, News
Two men pose with a framed ASEAN Records certificate at an awards event, one in a suit, the other in a chef's uniform and hat.

ASEAN Records is proud to officially recognise Prof. Master Chef Michael Ooi Beng Hock for achieving the milestone:

First Chef to Be Simultaneously Awarded Triple Master Chef Certifications by a Public University (Master Pastry Chef, Western Cuisine Master Chef, and Nanyang Authentic Cuisine Master Chef; awarded by Universiti Malaya on 21 April 2026; since programme inception in 2019)

This recognition reflects an outstanding achievement in culinary education and professional excellence, highlighting mastery across multiple culinary disciplines.

A Historic Culinary Achievement

On 21 April 2026, Prof. Master Chef Michael Ooi Beng Hock was simultaneously awarded three Master Chef certifications by Universiti Malaya, becoming the first chef to achieve this distinction since the programme began in 2019.

The certifications include:

  • Master Pastry Chef
  • Western Cuisine Master Chef
  • Nanyang Authentic Cuisine Master Chef

The achievement demonstrates strong expertise in pastry arts, Western cuisine, and traditional Nanyang culinary practices.

Recognising Excellence in Culinary Education

This milestone highlights the growing importance of professional certification and continuous learning within the culinary industry.

By attaining mastery across multiple disciplines, Prof. Master Chef Michael Ooi Beng Hock reflects the dedication, technical skill, and versatility required in today’s evolving food and hospitality sector.

The recognition also showcases the role of Universiti Malaya in supporting culinary development and professional standards.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 9 May 2026 in recognition of Prof. Master Chef Michael Ooi Beng Hock’s achievement.

The recognition was certified in acknowledgement of his accomplishment in becoming the first chef to simultaneously receive three Master Chef certifications from a public university.

Voices of Leadership

Reflecting on the recognition, Prof. Master Chef Michael Ooi Beng Hock shared:

“This recognition is a meaningful milestone in my culinary journey. Receiving three Master Chef certifications simultaneously reflects years of dedication, continuous learning, and passion for the culinary arts.

I hope this achievement will inspire more chefs and young culinary professionals to continue improving themselves and pursuing excellence in the industry.”

About Prof. Master Chef Michael Ooi Beng Hock

Prof. Master Chef Michael Ooi Beng Hock is a culinary professional with expertise in pastry arts, Western cuisine, and Nanyang culinary traditions.

He has received multiple recognitions throughout his career for his contributions to culinary excellence, education, and industry development, while continuing to promote innovation and culinary craftsmanship across the region.

Zoey’s Homemade Recognised by ASEAN Records for Most Designed Cartoon-Shaped Buns Produced by a Mother-Led Production Team

editor Food & Beverage, News
Five professionals pose on a stage holding a framed award in front of a backdrop that reads ASEAN RECORDS and celebrates regional excellence, thumbs up all around

ASEAN Records is proud to officially recognise Zoey’s Homemade for achieving the milestone:

Most Designed Cartoon-Shaped Buns Produced by a Mother-Led Production Team, Made with Healthy Formulations (300 designs, all with no added colouring, no added preservatives, no added additives)

This recognition celebrates an extraordinary achievement in children’s food innovation, recognising how a mother-led team transformed a simple mission of encouraging healthier eating habits into a trusted Malaysian brand known for creativity, nutrition, and child-friendly food products.

From a Home Kitchen to a Recognised Children’s Food Brand

Zoey’s Homemade was founded on a simple belief: healthy food should be both nutritious and enjoyable for children.

Like many parents, the team behind the brand recognised the challenges of encouraging children to embrace healthier food choices. Rather than viewing healthy eating as a struggle, they saw an opportunity to make nutritious food more appealing through creativity, innovation, and thoughtful food design.

What began as handcrafted cartoon-shaped buns prepared from a home kitchen gradually evolved into a growing children’s healthy food brand. Today, Zoey’s Homemade offers a diverse range of products including cartoon-shaped buns, children’s chicken-based food products, healthy snacks, and other child-friendly food innovations.

Combining Creativity with Healthy Nutrition

The ASEAN Records recognition reflects years of continuous product innovation and dedication to creating healthier food experiences for children.

To date, Zoey’s Homemade has developed more than 300 cartoon-shaped bun designs, creating a unique niche within the children’s food industry by combining creativity, nutrition, and emotional connection through food.

The brand remains committed to using natural ingredients and incorporating fruits and vegetables into its products. All products are made without added colouring, added preservatives, or added additives, providing families with healthier food choices they can trust.

Launch of Malaysia’s First Child-Friendly Cartoon Bun Factory Moving Towards Halal Certification

In conjunction with the ASEAN Records presentation ceremony, Zoey’s Homemade also celebrated another major milestone with the launch of Malaysia’s first child-friendly cartoon bun factory moving towards Halal certification.

The new facility represents an important step in the company’s transition from home-based production to a more professional, scalable, and standardised operation.

Designed to support future growth, the factory will strengthen production capacity, food safety standards, quality assurance systems, and operational efficiency, while enabling the company to meet growing demand from both domestic and international markets.

The company is also actively working towards Halal certification as part of its long-term vision to make its products accessible to a broader consumer base across diverse communities and export markets.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 11 March 2026 during the 8th ASEAN Records Gather of Achievers held at Andaman Seafood Village, Kuala Lumpur, Malaysia.

The recognition was certified and received by Jamie Lim, Founder of Zoey’s Homemade, in acknowledgement of her leadership in developing one of Malaysia’s most innovative children’s healthy food brands.

The presentation was witnessed by YB Datuk Chan Foong Hin, Deputy Minister of Agriculture and Food Security Malaysia.

Prior to this, the achievement was also presented on 30 November 2025 during a special recognition ceremony witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To, reflecting early recognition of the brand’s achievement and innovation within the children’s healthy food sector.

The ASEAN Records recognition was later re-presented during Zoey’s Homemade’s official celebration and factory launch event on 6 June 2026, where industry leaders, business partners, shareholders, customers, and invited guests gathered to commemorate the milestone and witness the launch of Malaysia’s first child-friendly cartoon bun factory moving towards Halal certification.

Voices of Leadership

Reflecting on the recognition, Jamie Lim, Founder of Zoey’s Homemade, shared:

“This milestone is more than an expansion of our production capacity. It represents our commitment to bringing healthier, safer, and more creative food products to more families.

With the launch of our child-friendly cartoon bun factory, we are entering a new chapter of growth. Moving forward, we will continue investing in research and development, incorporating more natural ingredients, fruits, vegetables, and essential nutrients into our products to support children’s growth and wellbeing.

We want children to enjoy food that is not only fun and delicious, but also provides more balanced nutrition. This recognition inspires us to continue innovating while staying true to our mission of helping children grow up healthy and happy.”

Looking Ahead

As Zoey’s Homemade continues to grow, the company remains focused on advancing children’s nutrition through innovation.

Future product development will emphasise the use of natural ingredients, fruits, vegetables, and functional food innovation to create healthier, more balanced, and more enjoyable food experiences for children.

With expanding production capabilities, a growing product portfolio, and a clear commitment to children’s wellbeing, Zoey’s Homemade is well positioned to strengthen its role as a leading children’s healthy food brand while bringing Malaysian food innovation to a wider audience.

About Zoey’s Homemade

Zoey’s Homemade is a Malaysian children’s healthy food brand dedicated to developing nutritious, creative, and child-friendly food products.

Its product portfolio includes cartoon-shaped buns, children’s chicken-based food products, healthy snacks, and other innovative food solutions designed to support healthy childhood development.

Guided by its mission of creating innovative children’s food with natural ingredients while supporting healthy and happy growth, the brand continues to combine nutrition, creativity, and quality in promoting healthier eating habits among children.

Yayasan JCorp and World Chefs Championship 2026 Recognised by ASEAN Records for Longest Line of Laksa Johor

editor Food & Beverage, News
Celebration scene with chefs and staff holding a framed ASEAN Records certificate for the 'Longest Line of Laksa Johor' and giving thumbs up.

ASEAN Records is proud to officially recognise Yayasan JCorp in collaboration with the World Chefs Championship 2026, led by Prof. Master Chef Michael Ooi Beng Hock, for achieving the milestone:

Longest Line of Laksa Johor (108 metres; 1,200 bowls; 30 chefs)

This recognition celebrates a major milestone in promoting Johor’s culinary heritage on the international stage while highlighting the power of gastronomy, tourism, and cultural collaboration in preserving traditional Malaysian cuisine.

Showcasing Johor’s Culinary Heritage to the World

The historic achievement took place on 21 May 2026 during the World Chefs Championship 2026 held at Persada Johor.

The record was achieved through the preparation of a 108-metre continuous line of Laksa Johor, involving 1,200 bowls prepared by 30 chefs, including 11 professional chefs from the World Chefs Championship alongside 19 Johor gastronomy entrepreneurs under Yayasan JCorp’s Projek WARO (Warisan Asli, Rasa Original) initiative.

More than just a traditional dish, Laksa Johor represents the rich heritage, identity, and cultural pride of Johor passed down through generations.

Elevating Johor’s Gastronomy on an International Platform

The initiative formed part of broader efforts to position Johor as a key destination for gastronomy and cultural tourism in conjunction with Visit Johor 2026.

The World Chefs Championship 2026 attracted participation and visitors from 42 countries, involving more than 2,389 participants and visitors, providing an international platform to showcase Johor’s local flavours and culinary traditions.

The presence of internationally renowned culinary figure Chef Martin Yan, host of the globally recognised “Yan Can Cook”, further elevated the event’s international profile and strengthened Johor’s visibility within the global culinary community.

Empowering Local Gastronomy Communities

Through Projek WARO (Warisan Asli, Rasa Original), Yayasan JCorp continues to support and empower Johor’s local gastronomy entrepreneurs and businesses.

The initiative provided opportunities for local brands and food operators, including Kacang Pool Haji and Santapan Village, to participate in the event through sales booths and promotional activities.

Beyond the event itself, Projek WARO also serves as a platform to connect entrepreneurs, industry players, tourism agencies, and communities in building a stronger and more sustainable gastronomy ecosystem within Johor.

A Collaborative Celebration of Heritage and Tourism

The initiative was organised through collaboration between Yayasan JCorp, Tourism Johor, and the Malaysian Culinary Masters Association (MCMA), reflecting the importance of cross-sector partnerships in promoting Malaysia’s cultural heritage.

The launch ceremony was officiated by Encik Mohammad Nazrul bin Abd Rahim, Director of Tourism Johor, together with the presence of Prof. Master Chef Michael Ooi Beng Hock, President of the Malaysian Culinary Masters Association (MCMA); Yang Berhormat Dato’ Mizan bin Yahya, Chief Executive Officer of Yayasan JCorp; Puan Nur Hafifah binti Dato’ Mohd Halim, Deputy Director of the Ministry of Tourism, Arts and Culture Johor; and Puan Nor Hayati binti Abdullah, Senior Tourism Officer of Tourism Malaysia Southern Region.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 21 May 2026 in recognition of this historic culinary achievement.

The recognition was certified and received by Yang Berhormat Dato’ Mizan bin Yahya, Chief Executive Officer of Yayasan JCorp, in acknowledgement of Yayasan JCorp’s role in celebrating Johor’s culinary heritage through the Longest Line of Laksa Johor achievement.

Voices of Leadership

Reflecting on the recognition, Yang Berhormat Dato’ Mizan bin Yahya shared:

“This achievement is not only about creating a record, but about celebrating Johor’s heritage and bringing our local flavours to the international stage.

Laksa Johor represents an important part of Johor’s identity and culture. Through this collaboration, we were able to unite chefs, entrepreneurs, tourism agencies, and the community to proudly showcase our culinary traditions to visitors from around the world.

We hope initiatives like this will continue to inspire greater appreciation for Malaysian heritage cuisine while strengthening Johor’s position as a gastronomy tourism destination.”

Advancing Culinary Tourism Through Heritage and Collaboration

This milestone highlights the growing role of gastronomy in cultural tourism and regional identity.

By combining heritage cuisine, community empowerment, and international participation, the initiative demonstrates how food can become a powerful platform for cultural exchange, tourism promotion, and economic opportunity.

The achievement also reinforces Johor’s growing position as a destination for culinary excellence and heritage tourism within the ASEAN region.

About Yayasan JCorp

Yayasan JCorp is a state-owned corporation committed to driving sustainable economic growth, community development, and heritage preservation initiatives across Johor.

Through Yayasan JCorp and programmes such as Projek WARO (Warisan Asli, Rasa Original), the organisation continues to support local entrepreneurs, preserve cultural heritage, and strengthen Johor’s tourism and gastronomy ecosystem through meaningful community-driven initiatives.

Thousands of Years Media (ToYm) Recognised by ASEAN Records for Driving Retail Engagement Through Integrated Digital Conversion

editor Food & Beverage, News
Three people pose with a framed ASEAN Records award in front of a dark backdrop with a large ASEAN logo.

ASEAN Records is proud to officially recognise Thousands of Years Media (ToYm) for achieving a significant regional milestone as the:

Most Fish Scale Collagen Jelly Tasting Participants at a Single Retail Outlet Opening Event Through Integrated Voucher Conversion Campaigns from Online and Offline Channels
(384 verified checked-in participants at the opening of the first ToYm Wardrobe physical store on 21 May 2026; including 52% via online conversion through ToYm Micro Drama Ads, short video and live streaming).

This recognition highlights ToYm’s ability to transform digital storytelling, short-form content, livestream engagement, and voucher-based campaigns into measurable offline retail participation—setting a new benchmark for integrated online-to-offline conversion in the ASEAN region.

Transforming Digital Engagement into Physical Retail Participation

The achievement was recorded during the opening of the first ToYm Wardrobe physical store, where integrated online and offline voucher conversion campaigns successfully generated 384 verified checked-in participants for the tasting of Dong Lin Fish Scale Collagen Jelly.

Notably, 52% of participants were converted through online channels, including ToYm Micro Drama Ads, short video content, live streaming, and digital engagement initiatives. This reflects ToYm’s strength in converting audience attention into real-world consumer participation.

The milestone also represents the continued expansion of the ToYm ecosystem—from micro dramas, films, livestreams, and digital platforms into physical retail, beauty, wellness, and lifestyle brand experiences.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 22 May 2026 at ToYm Wardrobe, Bukit Jalil, marking the formal recognition of this achievement.

The recognition was received on stage by Datuk Wira Jment Lim, Founder of Thousands of Years Media, together with Nini Wong, Co-founder of Dong Lin and Health & Wellness Advocate, representing the leadership behind the campaign, retail activation, and product engagement strategy.

Voices of Leadership

Reflecting on the recognition, Datuk Wira Jment Lim shared:

“Receiving this ASEAN Records recognition is not just an achievement, but also a meaningful affirmation of our dedication and hard work throughout this journey. From the beginning, our team worked toward this goal, but until the result was officially confirmed, we did not dare to announce it too early.

This recognition belongs not only to the product, but to the entire team. Everyone worked tirelessly across online and offline promotion, event preparation, marketing, and on-site execution. Even if we had not achieved the record, I would still be proud after seeing the team give their best.

ASEAN is only the beginning. We hope to grow from Malaysia into the ASEAN market, and eventually gain recognition on the international stage.”

Nini Wong, Co-founder of Dong Lin Health & Wellness Advocate, added:

“This milestone reflects the power of combining wellness products with meaningful consumer experiences. Through Dong Lin Fish Scale Collagen Jelly, we hope to continue encouraging daily self-care, beauty confidence, and stronger connections with consumers through both digital and physical platforms.”

About Thousands of Years Media (ToYm)

Thousands of Years Media (ToYm) is an integrated entertainment and media company in Malaysia focused on micro drama production, talent development, education, technology, and marketing.

Founded by Datuk Wira Jment Lim, ToYm operates through four core pillars: Cultural Entertainment, Education, Technology, and Marketing. Its ecosystem includes micro drama production, ToYm Micro Drama Ads, brand-integrated content, and lifestyle ventures such as ToYm Wardrobe, ToYm Fashion, ToYm Beaute, and Dong Lin Fish Scale Jelly.

Guided by the vision of bringing more joy and happiness to the world, ToYm continues to develop content, platforms, products, and experiences that connect with audiences both online and offline.

For more information, visit:
https://toymwardrobe.com/

World Chefs Championship Recognised by ASEAN Records for Largest Recurring International Culinary Championship

editor Food & Beverage, News
World Chefs Championship Recognised by ASEAN Records for Largest Recurring International Culinary Championship

ASEAN Records is proud to officially recognise the World Chefs Championship (WCC) for achieving the milestone:

Largest Recurring International Culinary Championship by Participating Countries, Competing Chefs and Judges (42 participating countries; 2,389 competing chefs; 71 judges; 146 competition categories; 5th edition 2026)

This recognition highlights a major milestone in the international culinary industry, showcasing the World Chefs Championship’s role as a global platform for culinary excellence, cultural exchange, and professional development.

Uniting the Global Culinary Community

Held as the 5th edition in 2026, the World Chefs Championship brought together culinary professionals, chefs, judges, students, and hospitality industry participants from around the world.

The championship featured participation from 42 countries, involving 2,389 competing chefs, supported by 71 international judges across 146 competition categories.

The event created a large-scale international platform for chefs to demonstrate technical skills, creativity, innovation, and cultural culinary traditions while fostering collaboration within the global gastronomy community.

Elevating Culinary Excellence Through International Competition

The World Chefs Championship continues to play an important role in promoting culinary professionalism and industry standards through structured competition and international benchmarking.

The wide range of categories allowed chefs from different backgrounds and specialisations to compete across multiple disciplines, including hot cuisine, pastry, artistic presentation, modern gastronomy, and traditional culinary heritage.

Beyond competition, the championship also served as a platform for education, networking, knowledge exchange, and the promotion of culinary tourism.

Positioning Malaysia as an International Culinary Destination

The championship further strengthened Malaysia’s growing reputation as a destination capable of hosting major international culinary events.

By welcoming participants, judges, and culinary professionals from across the world, the event contributed to tourism visibility, cultural exchange, and industry engagement while showcasing Malaysia’s hospitality and multicultural food heritage on a global stage.

The event also aligned with broader efforts to strengthen regional tourism and gastronomy development through international collaboration.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented in recognition of the World Chefs Championship’s achievement as the largest recurring international culinary championship by participating countries, competing chefs, and judges.

The recognition was certified and received by Chef Michael Ooi Beng Hock, President of the Malaysian Culinary Masters Association (MCMA), in acknowledgement of his leadership in advancing the championship as a globally recognised culinary platform.

The recognition was witnessed by Encik Mohammad Nazrul bin Abd Rahim, Director of Tourism Johor; Yang Berhormat Dato’ Mizan bin Yahya, Chief Executive Officer of Yayasan JCorp; Puan Nur Hafifah binti Dato’ Mohd Halim, Deputy Director of the Ministry of Tourism, Arts and Culture Johor; Puan Nor Hayati binti Abdullah, Senior Tourism Officer of Tourism Malaysia Southern Region; and Chef Martin Yan.

Voices of Leadership

Reflecting on the recognition, Chef Michael Ooi Beng Hock shared:

“This recognition represents the collective effort of chefs, judges, organisers, industry partners, and participating countries who have supported the growth of the World Chefs Championship over the years.

Our goal has always been to create an international platform that not only celebrates culinary excellence, but also encourages learning, cultural exchange, and professional growth within the industry.

We are proud to see chefs from around the world come together through food, creativity, and shared passion, while positioning Malaysia as an important destination within the global culinary community.”

Advancing Culinary Excellence Across ASEAN

This milestone reflects the growing importance of international culinary platforms in promoting professional standards, cultural appreciation, and tourism development.

Through large-scale participation, global collaboration, and continuous innovation, the World Chefs Championship continues to contribute towards the advancement of culinary arts and hospitality excellence across ASEAN and beyond.

About World Chefs Championship

The World Chefs Championship (WCC) is an international culinary competition platform organised to promote culinary excellence, innovation, professional development, and cultural exchange within the global food and hospitality industry.

Through international participation and multidisciplinary competition categories, the championship provides opportunities for chefs, culinary professionals, and hospitality talents to showcase their skills while fostering stronger global culinary connections.

Auntea Jenny Recognised by ASEAN Records for Record-Breaking Mango Pomelo Sago Sales

editor Food & Beverage, News
Auntea Jenny Recognised by ASEAN Records for Record-Breaking Mango Pomelo Sago Sales

ASEAN Records is proud to officially recognise Auntea Jenny for achieving a significant regional milestone as the:

Most Sold Mango Pomelo Sago by a Freshly Made Tea Beverage Chain with 10,000+ Stores
(85,951,586 cups sold in 2025; 11,494 stores across 4 countries as of Dec 2025).

With an extraordinary 85,951,586 cups sold in 2025 and a growing network of 11,494 stores across four countries, this milestone reflects the brand’s exceptional market appeal, product consistency, and strong consumer loyalty.

By elevating Mango Pomelo Sago into a widely loved signature beverage, Auntea Jenny has set a new benchmark for innovation, scale, and excellence in the fresh fruit tea industry across the ASEAN region.

Expanding Fresh Fruit Tea Culture Across Southeast Asia

Founded in 2013, Auntea Jenny has grown into one of China’s leading freshly brewed tea brands, recognised for its focus on high-value and quality-driven beverages.

The brand pioneered the integration of grains with milk tea before strategically expanding into the fresh fruit tea segment—where Mango Pomelo Sago emerged as one of its most successful signature beverages.

Today, Auntea Jenny continues to expand rapidly across international markets, combining large-scale operational capability with a strong emphasis on product quality and customer experience.

Strengthening Growth Through Halal Certification and Operational Excellence

The recognition was announced during Auntea Jenny Malaysia’s Halal certification milestone event, reflecting the brand’s continued investment in operational standards, ingredient management, and consumer trust.

The certification currently covers stores across key regions including Klang Valley, Johor, Penang, Pahang, Perak, and Melaka—supporting the brand’s long-term growth plans within Malaysia.

With nearly 50 stores currently operating in Malaysia and plans to surpass 100 outlets by 2026, Auntea Jenny continues to strengthen its local market presence while maintaining global brand consistency.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 10 May 2026 at Sunway Velocity, marking the formal recognition of this achievement.

The recognition was received on stage by Ng Ching Wai, General Manager of Auntea Jenny Malaysia, and was witnessed by YB Syed Saddiq and Bella Astillah, representing the occasion’s broader celebration of brand growth, consumer trust, and operational excellence.

The recognition presentation was also held in conjunction with Auntea Jenny Malaysia’s Halal certification launch event, witnessed by YBrs Ustaz Muhyidin Bin Aziz @ Saari, Executive Director of JAKIM, highlighting the brand’s continued commitment to quality assurance, compliance standards, and local market confidence.

Voices of Leadership

Reflecting on the recognition, Ng Ching Wai, General Manager of Auntea Jenny Malaysia, shared:

“With over 10,000 stores globally, we adhere to ‘Real Fruit, Real Tea, Real Quality.’

In Malaysia, we balance global standards with local innovation. Halal certification is a testament to our quality system and our respect for the local market.

We believe that people from every culture and community should be able to enjoy a good cup of tea with confidence and peace of mind. This milestone also represents Auntea Jenny’s transformation from an international brand into a brand that truly embraces the Malaysian market.

Moving forward, we hope Halal certification will allow Auntea Jenny to connect with even more communities and become a small daily happiness shared by everyone.”

About Auntea Jenny

Auntea Jenny is one of China’s leading mid-priced freshly brewed tea brands and is recognised as the number one brand in Northern China.

Founded in 2013 in Shanghai, the brand focuses on delivering high-value freshly brewed tea beverages with an emphasis on quality, innovation, and modern tea culture.

Following rapid growth in China, Auntea Jenny expanded internationally, including into Malaysia, while continuing to strengthen its position in the fresh fruit tea segment.

The brand’s latest identity upgrade integrates modern lifestyle aesthetics with Eastern and Western cultural elements, reflecting its evolving international vision.

For more information, visit:
http://www.aunteajenny.com.my/

Prof. Master Chef Michael Ooi Beng Hock Recognised by ASEAN Records for Royal Culinary Achievement

editor Food & Beverage, Human Achievement, News
Prof. Master Chef Michael Ooi Beng Hock Recognised by ASEAN Records for Royal Culinary Achievement

ASEAN Records is proud to officially recognise Prof. Master Chef Michael Ooi Beng Hock for achieving the milestone:

First Chef to Be Awarded a Royal Certificate of Appreciation by a Head of State for Designing and Preparing the Official Royal Birthday Cake

This recognition highlights an exceptional achievement in the culinary arts, reflecting the highest level of craftsmanship, creativity, and honour in serving at a royal occasion.

A Distinguished Career in Culinary Excellence

Prof. Master Chef Michael Ooi Beng Hock is a highly respected figure in the culinary industry, known for his expertise, innovation, and dedication to the craft of gastronomy.

Over the years, he has built a distinguished career marked by numerous accolades, international recognition, and contributions to the advancement of culinary standards. His work reflects a strong commitment to excellence, combining technical precision with artistic presentation.

A Royal Recognition of Culinary Mastery

Among his many achievements, one of the most notable is being awarded a Royal Certificate of Appreciation by a Head of State—a rare and prestigious honour in the culinary field.

This recognition was granted for his role in designing and preparing the official Royal Birthday Cake, a responsibility that requires not only culinary expertise but also a deep understanding of ceremonial significance, presentation, and precision.

The achievement places Prof. Master Chef Michael Ooi among a select group of chefs whose work has been recognised at the highest level of national honour.

Elevating Culinary Arts Through Craft and Dedication

The preparation of a royal ceremonial cake represents more than technical execution—it reflects the ability to deliver excellence under high expectations, where every detail contributes to the overall significance of the occasion.

Through this achievement, Prof. Master Chef Michael Ooi demonstrates how culinary arts can transcend everyday practice and become part of national and cultural milestones.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 27 April 2026 at The Top, Komtar Penang, during the 9th ASEAN Records Gather of Achievers.

The recognition was awarded in honour of Prof. Master Chef Michael Ooi Beng Hock’s outstanding contribution to the culinary profession and his achievement in receiving royal recognition for his work.

Voices of Leadership

Reflecting on the recognition, Prof. Master Chef Michael Ooi Beng Hock shared:

“This recognition is a great honour and a meaningful milestone in my culinary journey. Being entrusted to design and prepare a royal birthday cake is not only a professional achievement, but also a responsibility that carries deep significance.

It reflects years of dedication, discipline, and passion for the craft. I hope this recognition will inspire more chefs to pursue excellence and continue elevating the standards of the culinary industry.”

Inspiring the Next Generation of Culinary Excellence

This milestone underscores the importance of dedication, craftsmanship, and continuous learning in the culinary profession.

Prof. Master Chef Michael Ooi’s achievement serves as an inspiration to aspiring chefs and industry professionals, demonstrating how passion and commitment can lead to recognition at the highest levels.

About Prof. Master Chef Michael Ooi Beng Hock

Prof. Master Chef Michael Ooi Beng Hock is an accomplished culinary professional with extensive experience in international cuisine, culinary education, and industry leadership.

Renowned for his technical expertise and creative approach, he has received numerous awards and recognitions throughout his career. His contributions continue to shape and elevate the culinary landscape, both in Malaysia and internationally.

For more information, please visit: https://chefmichaelooi.com/

Restaurant India Gate Recognised by ASEAN Records for Achieving Record-Breaking Biryani Sales Across a Multi-Cuisine Indian Restaurant Chain in Malaysia

editor Food & Beverage, News
Restaurant India Gate Recognised by ASEAN Records for Achieving Record-Breaking Biryani Sales Across a Multi-Cuisine Indian Restaurant Chain in Malaysia

ASEAN Records is proud to officially recognise Restaurant India Gate for achieving the milestone:

Most Biryani Sold in a Single Year by an Indian Restaurant Chain Serving Authentic North and South Indian Halal Cuisines with Freshly Cooked Vegetarian and Non-Vegetarian Dishes (649,567 Plates Sold in 2025; 13 Outlets; 147 Dishes Across North Indian, South Indian, Mughal, Tandoor & Chettinad Culinary Traditions; Established 2017)

This recognition highlights the brand’s strong operational scale, consistent customer demand, and its ability to deliver authentic Indian cuisine across multiple locations while maintaining quality and variety.

Building a Recognised Indian Dining Brand Through Consistency and Variety

Since its establishment in 2017, Restaurant India Gate has grown into a well-recognised Indian restaurant chain in Malaysia, offering a wide selection of dishes rooted in both North and South Indian culinary traditions. Its menu spans 147 dishes, including Mughal, Tandoor, and Chettinad specialities, catering to a diverse customer base with both vegetarian and non-vegetarian options.

A key factor behind this achievement is the brand’s ability to maintain consistency in taste and quality across its 13 outlets. As highlighted in its company profile, Restaurant India Gate utilises centralised kitchen systems and standardised preparation processes to ensure that each dish meets the same standards regardless of location.

Delivering Accessible Fine Dining with Authentic Indian Flavours

Guided by its mission that “Everyone can Fine Dine,” Restaurant India Gate focuses on offering high-quality food at accessible price points. The brand combines traditional recipes from across India with a modern dining experience, supported by thoughtfully designed outlets and a strong emphasis on customer service.

In addition to dine-in experiences, the restaurant has adapted to evolving customer preferences by offering online ordering and delivery services, allowing customers to enjoy authentic Indian cuisine conveniently beyond physical locations .

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 11 March 2026 at Andaman Seafood Village, Kuala Lumpur, during the ASEAN Records 8th Gather of Achievers.

The recognition was received by Saravanan Subramaniam, Founder and Managing Director of Restaurant India Gate Sdn Bhd, in acknowledgement of his leadership in building and expanding the brand into one of Malaysia’s notable Indian dining chains.

Voices of Leadership

Reflecting on the recognition, Saravanan Subramaniam shared:

“This achievement reflects the journey we have taken since the beginning—focusing on quality, consistency, and understanding what our customers truly enjoy. Biryani has always been one of our signature offerings, and reaching this milestone shows the trust our customers place in us. We will continue to grow, improve, and bring authentic Indian flavours to more people across the region.”

Strengthening the Presence of Indian Cuisine in ASEAN

This milestone reflects the growing appreciation for authentic Indian cuisine in the region, as well as the importance of consistency, scalability, and customer-focused service in the food and beverage industry.

Restaurant India Gate’s achievement demonstrates how a strong culinary identity, supported by operational discipline and expansion strategy, can build a successful multi-outlet dining brand. As the company continues to expand locally and internationally, it contributes to strengthening the presence of Indian cuisine within the ASEAN dining landscape.

About Restaurant India Gate

The brand Restaurant India Gate is a Malaysian chain of Indian restaurants established in 2017, specialising in authentic North and South Indian halal cuisine. With 13 outlets and a diverse menu of 147 dishes, the brand offers a wide range of freshly prepared vegetarian and non-vegetarian options across Mughal, Tandoor, and Chettinad culinary traditions. Focused on quality, consistency, and customer experience, Restaurant India Gate continues to expand its presence while making Indian fine dining accessible to a broader audience.