Category: Food & Beverage

Thousands of Years Media (ToYm) Recognised by ASEAN Records for Driving Retail Engagement Through Integrated Digital Conversion

editor Food & Beverage, News
Three people pose with a framed ASEAN Records award in front of a dark backdrop with a large ASEAN logo.

ASEAN Records is proud to officially recognise Thousands of Years Media (ToYm) for achieving a significant regional milestone as the:

Most Fish Scale Collagen Jelly Tasting Participants at a Single Retail Outlet Opening Event Through Integrated Voucher Conversion Campaigns from Online and Offline Channels
(384 verified checked-in participants at the opening of the first ToYm Wardrobe physical store on 21 May 2026; including 52% via online conversion through ToYm Micro Drama Ads, short video and live streaming).

This recognition highlights ToYm’s ability to transform digital storytelling, short-form content, livestream engagement, and voucher-based campaigns into measurable offline retail participation—setting a new benchmark for integrated online-to-offline conversion in the ASEAN region.

Transforming Digital Engagement into Physical Retail Participation

The achievement was recorded during the opening of the first ToYm Wardrobe physical store, where integrated online and offline voucher conversion campaigns successfully generated 384 verified checked-in participants for the tasting of Dong Lin Fish Scale Collagen Jelly.

Notably, 52% of participants were converted through online channels, including ToYm Micro Drama Ads, short video content, live streaming, and digital engagement initiatives. This reflects ToYm’s strength in converting audience attention into real-world consumer participation.

The milestone also represents the continued expansion of the ToYm ecosystem—from micro dramas, films, livestreams, and digital platforms into physical retail, beauty, wellness, and lifestyle brand experiences.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 22 May 2026 at ToYm Wardrobe, Bukit Jalil, marking the formal recognition of this achievement.

The recognition was received on stage by Datuk Wira Jment Lim, Founder of Thousands of Years Media, together with Nini Wong, Co-founder of Dong Lin and Health & Wellness Advocate, representing the leadership behind the campaign, retail activation, and product engagement strategy.

Voices of Leadership

Reflecting on the recognition, Datuk Wira Jment Lim shared:

“Receiving this ASEAN Records recognition is not just an achievement, but also a meaningful affirmation of our dedication and hard work throughout this journey. From the beginning, our team worked toward this goal, but until the result was officially confirmed, we did not dare to announce it too early.

This recognition belongs not only to the product, but to the entire team. Everyone worked tirelessly across online and offline promotion, event preparation, marketing, and on-site execution. Even if we had not achieved the record, I would still be proud after seeing the team give their best.

ASEAN is only the beginning. We hope to grow from Malaysia into the ASEAN market, and eventually gain recognition on the international stage.”

Nini Wong, Co-founder of Dong Lin Health & Wellness Advocate, added:

“This milestone reflects the power of combining wellness products with meaningful consumer experiences. Through Dong Lin Fish Scale Collagen Jelly, we hope to continue encouraging daily self-care, beauty confidence, and stronger connections with consumers through both digital and physical platforms.”

About Thousands of Years Media (ToYm)

Thousands of Years Media (ToYm) is an integrated entertainment and media company in Malaysia focused on micro drama production, talent development, education, technology, and marketing.

Founded by Datuk Wira Jment Lim, ToYm operates through four core pillars: Cultural Entertainment, Education, Technology, and Marketing. Its ecosystem includes micro drama production, ToYm Micro Drama Ads, brand-integrated content, and lifestyle ventures such as ToYm Wardrobe, ToYm Fashion, ToYm Beaute, and Dong Lin Fish Scale Jelly.

Guided by the vision of bringing more joy and happiness to the world, ToYm continues to develop content, platforms, products, and experiences that connect with audiences both online and offline.

For more information, visit:
https://toymwardrobe.com/

World Chefs Championship Recognised by ASEAN Records for Largest Recurring International Culinary Championship

editor Food & Beverage, News
World Chefs Championship Recognised by ASEAN Records for Largest Recurring International Culinary Championship

ASEAN Records is proud to officially recognise the World Chefs Championship (WCC) for achieving the milestone:

Largest Recurring International Culinary Championship by Participating Countries, Competing Chefs and Judges (42 participating countries; 2,389 competing chefs; 71 judges; 146 competition categories; 5th edition 2026)

This recognition highlights a major milestone in the international culinary industry, showcasing the World Chefs Championship’s role as a global platform for culinary excellence, cultural exchange, and professional development.

Uniting the Global Culinary Community

Held as the 5th edition in 2026, the World Chefs Championship brought together culinary professionals, chefs, judges, students, and hospitality industry participants from around the world.

The championship featured participation from 42 countries, involving 2,389 competing chefs, supported by 71 international judges across 146 competition categories.

The event created a large-scale international platform for chefs to demonstrate technical skills, creativity, innovation, and cultural culinary traditions while fostering collaboration within the global gastronomy community.

Elevating Culinary Excellence Through International Competition

The World Chefs Championship continues to play an important role in promoting culinary professionalism and industry standards through structured competition and international benchmarking.

The wide range of categories allowed chefs from different backgrounds and specialisations to compete across multiple disciplines, including hot cuisine, pastry, artistic presentation, modern gastronomy, and traditional culinary heritage.

Beyond competition, the championship also served as a platform for education, networking, knowledge exchange, and the promotion of culinary tourism.

Positioning Malaysia as an International Culinary Destination

The championship further strengthened Malaysia’s growing reputation as a destination capable of hosting major international culinary events.

By welcoming participants, judges, and culinary professionals from across the world, the event contributed to tourism visibility, cultural exchange, and industry engagement while showcasing Malaysia’s hospitality and multicultural food heritage on a global stage.

The event also aligned with broader efforts to strengthen regional tourism and gastronomy development through international collaboration.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented in recognition of the World Chefs Championship’s achievement as the largest recurring international culinary championship by participating countries, competing chefs, and judges.

The recognition was certified and received by Chef Michael Ooi Beng Hock, President of the Malaysian Culinary Masters Association (MCMA), in acknowledgement of his leadership in advancing the championship as a globally recognised culinary platform.

The recognition was witnessed by Encik Mohammad Nazrul bin Abd Rahim, Director of Tourism Johor; Yang Berhormat Dato’ Mizan bin Yahya, Chief Executive Officer of Yayasan JCorp; Puan Nur Hafifah binti Dato’ Mohd Halim, Deputy Director of the Ministry of Tourism, Arts and Culture Johor; Puan Nor Hayati binti Abdullah, Senior Tourism Officer of Tourism Malaysia Southern Region; and Chef Martin Yan.

Voices of Leadership

Reflecting on the recognition, Chef Michael Ooi Beng Hock shared:

“This recognition represents the collective effort of chefs, judges, organisers, industry partners, and participating countries who have supported the growth of the World Chefs Championship over the years.

Our goal has always been to create an international platform that not only celebrates culinary excellence, but also encourages learning, cultural exchange, and professional growth within the industry.

We are proud to see chefs from around the world come together through food, creativity, and shared passion, while positioning Malaysia as an important destination within the global culinary community.”

Advancing Culinary Excellence Across ASEAN

This milestone reflects the growing importance of international culinary platforms in promoting professional standards, cultural appreciation, and tourism development.

Through large-scale participation, global collaboration, and continuous innovation, the World Chefs Championship continues to contribute towards the advancement of culinary arts and hospitality excellence across ASEAN and beyond.

About World Chefs Championship

The World Chefs Championship (WCC) is an international culinary competition platform organised to promote culinary excellence, innovation, professional development, and cultural exchange within the global food and hospitality industry.

Through international participation and multidisciplinary competition categories, the championship provides opportunities for chefs, culinary professionals, and hospitality talents to showcase their skills while fostering stronger global culinary connections.

Auntea Jenny Recognised by ASEAN Records for Record-Breaking Mango Pomelo Sago Sales

editor Food & Beverage, News
Auntea Jenny Recognised by ASEAN Records for Record-Breaking Mango Pomelo Sago Sales

ASEAN Records is proud to officially recognise Auntea Jenny for achieving a significant regional milestone as the:

Most Sold Mango Pomelo Sago by a Freshly Made Tea Beverage Chain with 10,000+ Stores
(85,951,586 cups sold in 2025; 11,494 stores across 4 countries as of Dec 2025).

With an extraordinary 85,951,586 cups sold in 2025 and a growing network of 11,494 stores across four countries, this milestone reflects the brand’s exceptional market appeal, product consistency, and strong consumer loyalty.

By elevating Mango Pomelo Sago into a widely loved signature beverage, Auntea Jenny has set a new benchmark for innovation, scale, and excellence in the fresh fruit tea industry across the ASEAN region.

Expanding Fresh Fruit Tea Culture Across Southeast Asia

Founded in 2013, Auntea Jenny has grown into one of China’s leading freshly brewed tea brands, recognised for its focus on high-value and quality-driven beverages.

The brand pioneered the integration of grains with milk tea before strategically expanding into the fresh fruit tea segment—where Mango Pomelo Sago emerged as one of its most successful signature beverages.

Today, Auntea Jenny continues to expand rapidly across international markets, combining large-scale operational capability with a strong emphasis on product quality and customer experience.

Strengthening Growth Through Halal Certification and Operational Excellence

The recognition was announced during Auntea Jenny Malaysia’s Halal certification milestone event, reflecting the brand’s continued investment in operational standards, ingredient management, and consumer trust.

The certification currently covers stores across key regions including Klang Valley, Johor, Penang, Pahang, Perak, and Melaka—supporting the brand’s long-term growth plans within Malaysia.

With nearly 50 stores currently operating in Malaysia and plans to surpass 100 outlets by 2026, Auntea Jenny continues to strengthen its local market presence while maintaining global brand consistency.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 10 May 2026 at Sunway Velocity, marking the formal recognition of this achievement.

The recognition was received on stage by Ng Ching Wai, General Manager of Auntea Jenny Malaysia, and was witnessed by YB Syed Saddiq and Bella Astillah, representing the occasion’s broader celebration of brand growth, consumer trust, and operational excellence.

The recognition presentation was also held in conjunction with Auntea Jenny Malaysia’s Halal certification launch event, witnessed by YBrs Ustaz Muhyidin Bin Aziz @ Saari, Executive Director of JAKIM, highlighting the brand’s continued commitment to quality assurance, compliance standards, and local market confidence.

Voices of Leadership

Reflecting on the recognition, Ng Ching Wai, General Manager of Auntea Jenny Malaysia, shared:

“With over 10,000 stores globally, we adhere to ‘Real Fruit, Real Tea, Real Quality.’

In Malaysia, we balance global standards with local innovation. Halal certification is a testament to our quality system and our respect for the local market.

We believe that people from every culture and community should be able to enjoy a good cup of tea with confidence and peace of mind. This milestone also represents Auntea Jenny’s transformation from an international brand into a brand that truly embraces the Malaysian market.

Moving forward, we hope Halal certification will allow Auntea Jenny to connect with even more communities and become a small daily happiness shared by everyone.”

About Auntea Jenny

Auntea Jenny is one of China’s leading mid-priced freshly brewed tea brands and is recognised as the number one brand in Northern China.

Founded in 2013 in Shanghai, the brand focuses on delivering high-value freshly brewed tea beverages with an emphasis on quality, innovation, and modern tea culture.

Following rapid growth in China, Auntea Jenny expanded internationally, including into Malaysia, while continuing to strengthen its position in the fresh fruit tea segment.

The brand’s latest identity upgrade integrates modern lifestyle aesthetics with Eastern and Western cultural elements, reflecting its evolving international vision.

For more information, visit:
http://www.aunteajenny.com.my/

Prof. Master Chef Michael Ooi Beng Hock Recognised by ASEAN Records for Royal Culinary Achievement

editor Food & Beverage, Human Achievement, News
Prof. Master Chef Michael Ooi Beng Hock Recognised by ASEAN Records for Royal Culinary Achievement

ASEAN Records is proud to officially recognise Prof. Master Chef Michael Ooi Beng Hock for achieving the milestone:

First Chef to Be Awarded a Royal Certificate of Appreciation by a Head of State for Designing and Preparing the Official Royal Birthday Cake

This recognition highlights an exceptional achievement in the culinary arts, reflecting the highest level of craftsmanship, creativity, and honour in serving at a royal occasion.

A Distinguished Career in Culinary Excellence

Prof. Master Chef Michael Ooi Beng Hock is a highly respected figure in the culinary industry, known for his expertise, innovation, and dedication to the craft of gastronomy.

Over the years, he has built a distinguished career marked by numerous accolades, international recognition, and contributions to the advancement of culinary standards. His work reflects a strong commitment to excellence, combining technical precision with artistic presentation.

A Royal Recognition of Culinary Mastery

Among his many achievements, one of the most notable is being awarded a Royal Certificate of Appreciation by a Head of State—a rare and prestigious honour in the culinary field.

This recognition was granted for his role in designing and preparing the official Royal Birthday Cake, a responsibility that requires not only culinary expertise but also a deep understanding of ceremonial significance, presentation, and precision.

The achievement places Prof. Master Chef Michael Ooi among a select group of chefs whose work has been recognised at the highest level of national honour.

Elevating Culinary Arts Through Craft and Dedication

The preparation of a royal ceremonial cake represents more than technical execution—it reflects the ability to deliver excellence under high expectations, where every detail contributes to the overall significance of the occasion.

Through this achievement, Prof. Master Chef Michael Ooi demonstrates how culinary arts can transcend everyday practice and become part of national and cultural milestones.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 27 April 2026 at The Top, Komtar Penang, during the 9th ASEAN Records Gather of Achievers.

The recognition was awarded in honour of Prof. Master Chef Michael Ooi Beng Hock’s outstanding contribution to the culinary profession and his achievement in receiving royal recognition for his work.

Voices of Leadership

Reflecting on the recognition, Prof. Master Chef Michael Ooi Beng Hock shared:

“This recognition is a great honour and a meaningful milestone in my culinary journey. Being entrusted to design and prepare a royal birthday cake is not only a professional achievement, but also a responsibility that carries deep significance.

It reflects years of dedication, discipline, and passion for the craft. I hope this recognition will inspire more chefs to pursue excellence and continue elevating the standards of the culinary industry.”

Inspiring the Next Generation of Culinary Excellence

This milestone underscores the importance of dedication, craftsmanship, and continuous learning in the culinary profession.

Prof. Master Chef Michael Ooi’s achievement serves as an inspiration to aspiring chefs and industry professionals, demonstrating how passion and commitment can lead to recognition at the highest levels.

About Prof. Master Chef Michael Ooi Beng Hock

Prof. Master Chef Michael Ooi Beng Hock is an accomplished culinary professional with extensive experience in international cuisine, culinary education, and industry leadership.

Renowned for his technical expertise and creative approach, he has received numerous awards and recognitions throughout his career. His contributions continue to shape and elevate the culinary landscape, both in Malaysia and internationally.

For more information, please visit: https://chefmichaelooi.com/

Restaurant India Gate Recognised by ASEAN Records for Achieving Record-Breaking Biryani Sales Across a Multi-Cuisine Indian Restaurant Chain in Malaysia

editor Food & Beverage, News
Restaurant India Gate Recognised by ASEAN Records for Achieving Record-Breaking Biryani Sales Across a Multi-Cuisine Indian Restaurant Chain in Malaysia

ASEAN Records is proud to officially recognise Restaurant India Gate for achieving the milestone:

Most Biryani Sold in a Single Year by an Indian Restaurant Chain Serving Authentic North and South Indian Halal Cuisines with Freshly Cooked Vegetarian and Non-Vegetarian Dishes (649,567 Plates Sold in 2025; 13 Outlets; 147 Dishes Across North Indian, South Indian, Mughal, Tandoor & Chettinad Culinary Traditions; Established 2017)

This recognition highlights the brand’s strong operational scale, consistent customer demand, and its ability to deliver authentic Indian cuisine across multiple locations while maintaining quality and variety.

Building a Recognised Indian Dining Brand Through Consistency and Variety

Since its establishment in 2017, Restaurant India Gate has grown into a well-recognised Indian restaurant chain in Malaysia, offering a wide selection of dishes rooted in both North and South Indian culinary traditions. Its menu spans 147 dishes, including Mughal, Tandoor, and Chettinad specialities, catering to a diverse customer base with both vegetarian and non-vegetarian options.

A key factor behind this achievement is the brand’s ability to maintain consistency in taste and quality across its 13 outlets. As highlighted in its company profile, Restaurant India Gate utilises centralised kitchen systems and standardised preparation processes to ensure that each dish meets the same standards regardless of location.

Delivering Accessible Fine Dining with Authentic Indian Flavours

Guided by its mission that “Everyone can Fine Dine,” Restaurant India Gate focuses on offering high-quality food at accessible price points. The brand combines traditional recipes from across India with a modern dining experience, supported by thoughtfully designed outlets and a strong emphasis on customer service.

In addition to dine-in experiences, the restaurant has adapted to evolving customer preferences by offering online ordering and delivery services, allowing customers to enjoy authentic Indian cuisine conveniently beyond physical locations .

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 11 March 2026 at Andaman Seafood Village, Kuala Lumpur, during the ASEAN Records 8th Gather of Achievers.

The recognition was received by Saravanan Subramaniam, Founder and Managing Director of Restaurant India Gate Sdn Bhd, in acknowledgement of his leadership in building and expanding the brand into one of Malaysia’s notable Indian dining chains.

Voices of Leadership

Reflecting on the recognition, Saravanan Subramaniam shared:

“This achievement reflects the journey we have taken since the beginning—focusing on quality, consistency, and understanding what our customers truly enjoy. Biryani has always been one of our signature offerings, and reaching this milestone shows the trust our customers place in us. We will continue to grow, improve, and bring authentic Indian flavours to more people across the region.”

Strengthening the Presence of Indian Cuisine in ASEAN

This milestone reflects the growing appreciation for authentic Indian cuisine in the region, as well as the importance of consistency, scalability, and customer-focused service in the food and beverage industry.

Restaurant India Gate’s achievement demonstrates how a strong culinary identity, supported by operational discipline and expansion strategy, can build a successful multi-outlet dining brand. As the company continues to expand locally and internationally, it contributes to strengthening the presence of Indian cuisine within the ASEAN dining landscape.

About Restaurant India Gate

The brand Restaurant India Gate is a Malaysian chain of Indian restaurants established in 2017, specialising in authentic North and South Indian halal cuisine. With 13 outlets and a diverse menu of 147 dishes, the brand offers a wide range of freshly prepared vegetarian and non-vegetarian options across Mughal, Tandoor, and Chettinad culinary traditions. Focused on quality, consistency, and customer experience, Restaurant India Gate continues to expand its presence while making Indian fine dining accessible to a broader audience.

Ming Kee Cantonese Recognised by ASEAN Records for Achieving the Most Fried Porridge Sold by a Directly Owned Cantonese Porridge Chain

editor Food & Beverage, News
Ming Kee Cantonese Recognised by ASEAN Records for Achieving the Most Fried Porridge Sold by a Directly Owned Cantonese Porridge Chain

ASEAN Records is proud to officially recognise Ming Kee Cantonese for achieving a significant regional milestone as the:

Most Fried Porridge Sold by a Directly Owned Cantonese Porridge Chain
(561,716 claypots sold across 10 outlets in 2025; first outlet opened in 2018).

This recognition highlights Ming Kee Cantonese’s strong market acceptance, operational consistency, and its ability to scale a traditional Cantonese dish into a widely loved signature across multiple outlets.

Elevating Traditional Cantonese Comfort Food at Scale

Ming Kee Cantonese has built its reputation by blending Hong Kong culinary heritage with local Malaysian flavours—delivering comforting, flavourful dishes centred around its signature fried porridge.

Since opening its first outlet in Kepong in 2018, the brand has expanded steadily, earning customer trust through consistent quality, warm service, and a commitment to authentic taste.

The achievement of over 561,000 claypots sold within a single year reflects not only strong demand, but also Ming Kee’s ability to maintain culinary standards across a growing chain—setting a new benchmark for Cantonese porridge concepts in the ASEAN region.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented at the 8th ASEAN Records Gather of Achievers on 11 March 2026 at Andaman Seafood Village (Bukit Bintang), Kuala Lumpur, marking the formal recognition of Ming Kee Cantonese’s record achievement.

The recognition was received on stage by Terrence Chia, Chief Executive Officer of Ming Kee Cantonese, representing the brand’s leadership and team behind this achievement.

Voices of Leadership

Reflecting on the recognition, Terrence Chia, Chief Executive Officer of Ming Kee Cantonese, shared:

“Although we have not been in the food and beverage industry for very long, we have poured our hearts and dedication into every aspect of building Ming Kee.

This recognition is a meaningful milestone for us, and we hope it represents our unwavering commitment to the warmth of our food, the sincerity of our service, and the unforgettable taste that keeps our customers coming back.”

About Ming Kee Cantonese

Ming Kee Cantonese is a Chinese restaurant brand that blends Hong Kong and Malaysian flavours, offering a wide range of classic dishes including its signature congee, roast duck, char siu, roast pork, and soy sauce chicken.

Since its establishment, the brand has grown steadily across the Klang Valley, guided by a philosophy of balancing tradition and innovation—ensuring every customer experiences authentic taste, quality, and consistency.

For more information, visit:
https://mingkeecantonese.com/

Nattome Recognised by ASEAN Records for Pioneering Clinically Validated Natural Digestive Health Innovation with Nationwide Pharmacy Distribution

editor Food & Beverage, News, Science & Technology
Nattome Recognised by ASEAN Records for Pioneering Clinically Validated Natural Digestive Health Innovation with Nationwide Pharmacy Distribution

ASEAN Records is proud to officially recognise Nattome for achieving the milestone: First Natural Digestive Health Brand Featuring a Product Validated by Two Human Clinical Studies with Large-Scale Pharmacy Distribution (Heartburn ↓94%, Regurgitation ↓62.9%, Indigestion ↓40.9%, Inflammatory Markers ↓19.8–43.5%, Available in 1,071 Pharmacies)

This recognition highlights a significant advancement in research-backed digestive health innovation in Southeast Asia, demonstrating how clinically validated natural formulations can be translated into accessible wellness solutions distributed at scale.

Advancing Digestive Health Through Research and Natural Nutrition

Nattome is a digestive health nutritional meal brand developed to address common gastrointestinal challenges faced by modern consumers, including heartburn, regurgitation, bloating, and indigestion.

The product is formulated using a fermented soybean-based nutritional approach, designed to support digestive function while providing a natural dietary option for individuals experiencing stomach discomfort.

The ASEAN Records recognition is supported by results from two human clinical studies, which demonstrated measurable improvements across multiple digestive health indicators:

  • Heartburn: improved by 94%
  • Regurgitation: reduced by 62.9%
  • Indigestion: improved by 40.9%
  • Inflammatory Markers: reduced by 19.8% to 43.5%

These outcomes highlight the role of structured clinical research in validating natural health solutions and reinforcing consumer confidence in scientifically evaluated wellness products.

Bridging Scientific Validation with Large-Scale Public Accessibility

Beyond clinical validation, Nattome has successfully established extensive retail accessibility through Malaysia’s modern pharmacy network, making the product widely available to consumers seeking digestive health support.

Currently stocked in 1,071 pharmacy outlets nationwide, the brand’s strong pharmacy presence reflects confidence from pharmaceutical retail channels in its product quality, regulatory compliance, and consumer relevance.

This combination of clinical validation and broad distribution positions Nattome as an important example of how research-driven natural health innovations can reach large segments of the public across the region.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 2 March 2026, and was proudly received by Jon Lai Cheng Seong, Founder of Atomic Group, in acknowledgement of his leadership in advancing clinically validated natural health product innovation and expanding access to research-backed digestive wellness solutions across Malaysia and the ASEAN region.

Voices of Leadership

Reflecting on the recognition, Jon Lai Cheng Seong, Founder of Atomic Group, shared:

“This recognition represents an important milestone for Nattome and for our broader mission of developing health products grounded in scientific validation.

The clinical studies supporting Nattome demonstrate that natural nutritional solutions can achieve measurable improvements when they are developed responsibly and validated through research. Our goal is to continue investing in science-driven product development while ensuring that trustworthy health solutions remain accessible to consumers across Malaysia and the wider ASEAN region.”

About Nattome

Nattome is a digestive health brand under Atomic Group, focused on developing natural, research-backed solutions for common gastrointestinal discomforts.

The brand currently features two product lines designed to address different digestive health needs:

  • DH (Digestive Health) — a nutritional meal formulated to support longer-term digestive improvement and help reduce gastric-related symptoms such as heartburn, regurgitation, and indigestion.
  • DR (Digestive Remedy) — a fast-acting solution designed to provide rapid digestive relief, typically within approximately 10 minutes.

Developed using fermented soybean nutritional science and supported by clinical evaluation, Nattome aims to provide consumers with effective, accessible, and scientifically validated digestive health support, while contributing to the advancement of evidence-based wellness solutions across ASEAN.

Kingwell Heartio Recognised by ASEAN Records for Clinical Validation Milestone in Halal Heart Health Innovation

editor Food & Beverage, News, Science & Technology
Kingwell Heartio Recognised by ASEAN Records for Clinical Validation Milestone in Halal Heart Health Innovation

ASEAN Records is proud to officially recognise Kingwell Heartio for achieving the milestone: First Clinically Validated Halal Heart Health Product Formulated with TCM-Derived Herbs Achieving Multi-Biomarker Improvements (4 TCM-derived herbs; TAG −38.1%; LDL −14.1%; HDL +22.4%; hs-CRP −8.6%; MMP-9 −25.6%; HeartQoL +13.8%; VAS +16.5%; 50 participants; 12-week clinical assessment completed in June 2025)

The official presentation ceremony was held on 2 March 2026 at Hao Xiang Chi Seafood Restaurant, ICC Pudu, Kuala Lumpur, marking a significant advancement in clinically validated, Halal-certified cardiovascular health innovation within the ASEAN region.

Bridging Traditional Herbal Wisdom with Modern Clinical Science

Kingwell Heartio represents a milestone in the integration of Traditional Chinese Medicine (TCM)–derived botanical formulation with structured scientific validation. Developed under Atomic Group’s research-driven health portfolio, the product combines Halal assurance with measurable biomedical outcomes.

The ASEAN Records recognition is supported by a rigorous 12-week clinical assessment involving 50 participants, completed in June 2025 and conducted under academic supervision. The evaluation demonstrated statistically significant improvements across multiple cardiovascular and inflammatory biomarkers:

  • Triglycerides (TAG): ↓ 38.1%
  • LDL Cholesterol: ↓ 14.1%
  • HDL Cholesterol: ↑ 22.4%
  • hs-CRP (Inflammation Marker): ↓ 8.6%
  • MMP-9 (Vascular Remodelling Indicator): ↓ 25.6%
  • HeartQoL (Quality of Life Index): ↑ 13.8%
  • VAS (Self-Assessed Health Score): ↑ 16.5%

In addition, a second phase of clinical validation further demonstrated an 84.2% increase in Total Antioxidant Capacity (TAC), alongside significant reductions in oxidative stress markers affecting lipid, protein, and DNA integrity.

The formulation incorporates four key TCM-derived herbs, aligning traditional botanical principles with modern evaluation frameworks to produce measurable health outcomes.

Setting a New Benchmark for Evidence-Based Halal Health Products

The recognition affirms Kingwell Heartio as a pioneering example of how Halal-certified health supplements can meet structured clinical validation standards. By demonstrating multi-biomarker improvements across lipid profiles, inflammatory markers, vascular indicators, and quality-of-life metrics, the product establishes a new benchmark for research-backed cardiovascular support solutions in Malaysia and across ASEAN.

This milestone reflects the growing importance of documented research, statistical validation, and compliance-driven product development in strengthening consumer confidence within the health supplement industry.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 2 March 2026 and was proudly received by Jon Lai Cheng Seong, Founder of Atomic Group, in acknowledgement of his leadership in advancing clinically validated, research-driven health product development. The recognition further affirms Kingwell Heartio’s role in elevating evidence-based herbal cardiovascular innovation within the ASEAN health sector.

Voices of Leadership

Reflecting on the recognition, Jon Lai Cheng Seong, Founder of Atomic Group, shared:

“This ASEAN Records recognition represents more than a product milestone — it validates our long-standing commitment to scientific research and responsible innovation. We believe that health products must be supported by structured clinical evidence, not merely claims.

Kingwell Heartio demonstrates that TCM-derived herbal formulations, when developed with integrity and validated through modern research standards, can deliver measurable improvements. Our mission remains clear — to continue combining traditional wisdom with clinical validation, providing consumers with safe, trusted, and evidence-based health solutions.”

About Kingwell Heartio

Kingwell Heartio is a clinically validated Halal heart health product developed under Atomic Group’s science-driven health portfolio. Formulated using TCM-derived herbal ingredients and supported by structured clinical assessment, the product integrates traditional botanical knowledge with modern biomedical evaluation.

Through continued investment in research, regulatory compliance, and validation standards, Kingwell Heartio aims to contribute meaningfully to cardiovascular wellness innovation across Malaysia and the broader ASEAN region.

Borneo Referral Group Recognised by ASEAN Records for Achieving the Longest Muhibbah Yee Sang Toss (Measuring 1500 Meters in Length)

editor Food & Beverage, Human Achievement, News
Borneo Referral Group Recognised by ASEAN Records for Achieving the Longest Muhibbah Yee Sang Toss (Measuring 1500 Meters in Length)

ASEAN Records is proud to officially recognise Borneo Referral Group for achieving a significant cultural and community milestone as the: Longest Muhibbah Yee Sang Toss (Measuring 1500 Meters in Length)

This historic achievement was presented on 7 February 2026 at the Sabah International Convention Centre (SICC), in conjunction with KongsiRaya 2026, a large-scale multicultural celebration organised by Borneo Referral Group.

Celebrating Unity Through a Shared Cultural Tradition

The Longest Muhibbah Yee Sang Toss was conceived as a powerful symbol of unity, harmony, and shared celebration across cultures and communities. Stretching an impressive 1500 meters, the Yee Sang toss brought together participants from diverse backgrounds in a single, continuous act of goodwill—embodying the spirit of Muhibbah that defines Malaysia’s multicultural identity.

Held as a central highlight of KongsiRaya 2026, the event transformed a traditional festive ritual into a unifying community experience, demonstrating how cultural practices can be elevated into meaningful expressions of togetherness at scale.

A Landmark Moment of Recognition

The ASEAN Records recognition was formally presented during the Muhibbah Yee Sang programme at the Sabah International Convention Centre.

The recognition was received by Chef Dion Jee Ted Chen, President of the Borneo Culinary Association Sabah and Sarawak; Yang Berbahagia Datuk Ceasar Mandela Malakun, Assistant Minister to the Chief Minister; and Mr. Brandon Chin, Founder & Chief Executive Officer and Organising Chairman of Borneo Referral Group Sdn Bhd, representing the leadership and stakeholders behind the successful delivery of this landmark community initiative.

Their presence underscored the collaborative efforts between cultural leaders, government representatives, and the organising body in making this historic event possible.

Voices of Leadership

Reflecting on the significance of the recognition, Mr. Brandon Chin, Founder & Chief Executive Officer and Organising Chairman of Borneo Referral Group, shared:

“This recognition reflects what KongsiRaya truly stands for—bringing people together through shared values, traditions, and goodwill.

The Muhibbah Yee Sang Toss was not about scale alone, but about unity. Seeing people from different backgrounds come together along a single 1500 meters stretch symbolises the harmony we hope to continue nurturing within our communities. This milestone belongs to everyone who took part.”

Supported by Strong Partnerships

The successful execution of the Longest Muhibbah Yee Sang Toss was made possible through the strong support of valued partners and sponsors.

The event was majorly sponsored by Adabi Sabah Distribution Sdn Bhd, with additional support from CCK Fresh Mart and Unilevel Food Solutions, whose contributions played a key role in enabling the large-scale coordination and community participation that defined this milestone.

Strengthening Cultural Bonds Through KongsiRaya 2026

KongsiRaya 2026 was designed as a platform to celebrate diversity through food, tradition, and community engagement. By anchoring the programme around the Muhibbah Yee Sang Toss, the event highlighted how cultural expressions can evolve into inclusive experiences that foster understanding, respect, and collective pride.

The ASEAN Records recognition affirms the event’s impact in elevating a traditional practice into a symbol of unity at a regional level.

About Borneo Referral Group

Borneo Referral Group is a community-driven organisation dedicated to fostering meaningful connections between businesses, professionals, and communities across Malaysia. Through large-scale events, cultural initiatives, and collaborative platforms, the Group aims to create shared value while strengthening social cohesion.

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Chongdee Teahouse Recognised by ASEAN Records for Pioneering Naturally Brewed Colourless Thai Tea Using 100% Ceylon Leaves

editor Food & Beverage, News
Chongdee Teahouse Recognised by ASEAN Records for Pioneering Naturally Brewed Colourless Thai Tea Using 100% Ceylon Leaves

ASEAN Records is proud to officially recognise Chongdee Teahouse for achieving the milestone: First Naturally Brewed Colourless Thai Tea Made from 100% Ceylon Leaves via In-House Steam Distillation Certified Free from Synthetic Food Colourings

This recognition marks a significant breakthrough in the specialty tea and beverage industry, affirming Chongdee Teahouse’s leadership in reimagining traditional Thai tea through natural brewing innovation, ingredient integrity, and in-house production control.

Redefining Thai Tea Through Natural Brewing Innovation

Traditionally known for its distinctive orange hue, Thai tea has long relied on added colourings to achieve its signature appearance. Chongdee Teahouse challenged this convention by developing a naturally brewed, colourless Thai tea, achieved through in-house steam distillation using 100% Ceylon tea leaves.

By removing synthetic food colourings entirely, Chongdee preserves the authentic aroma and flavour profile of Thai tea while offering a cleaner, more transparent beverage option aligned with modern consumer preferences for natural and responsibly crafted products.

This innovation reflects Chongdee Teahouse’s commitment to craftsmanship, process ownership, and ingredient purity—demonstrating that tradition and innovation can coexist without compromise.

A Landmark Moment of Recognition

The ASEAN Records certificate was officially presented on 30 January 2026 during the grand opening of Chongdee Teahouse’s first outlet in Malaysia, held at Pavilion Bukit Jalil.

The ASEAN Records certificate was proudly received by Mr. Chatchawan Limpathanawat and Ms. Sureeporn Poonsakpaisan, Co-Founders of Chongdee Teahouse, together with Mr. Max Choo, Director of Chongdee Teahouse Malaysia, and Mr. Gregory Chen, Director of Chongdee Teahouse Malaysia, in recognition of their leadership and innovation behind this milestone achievement.

Voices of Leadership

Reflecting on the recognition, Mr. Chatchawan Limpathanawat, Co-Founder of Chongdee Teahouse, shared:

“This recognition by ASEAN Records affirms our belief that great tea begins with respect for ingredients and process. Creating a naturally colourless Thai tea using 100% Ceylon leaves required us to rethink traditional methods while staying true to flavour authenticity.

We are proud to introduce a cleaner, naturally brewed Thai tea experience to Malaysia, and this milestone motivates us to continue innovating responsibly while honouring the heritage of Thai tea culture.”

Introducing Chongdee Teahouse to Malaysia

Founded on the philosophy of natural brewing, transparency, and quality, Chongdee Teahouse is known for its meticulous approach to tea preparation, from ingredient selection to in-house processing techniques.

The opening of Chongdee Teahouse’s first Malaysian outlet at Pavilion Bukit Jalil marks an important step in the brand’s regional journey—bringing its signature naturally brewed Thai tea concept to a wider audience while maintaining the same standards of quality and authenticity that define the brand.

About Chongdee Teahouse

Chongdee Teahouse is a specialty tea brand dedicated to crafting naturally brewed beverages through innovation, in-house processing, and premium tea leaves. By combining traditional tea culture with modern brewing techniques, Chongdee delivers tea experiences that prioritise flavour integrity, ingredient transparency, and responsible production.

With its pioneering colourless Thai tea made from 100% Ceylon leaves and certified free from synthetic food colourings, Chongdee Teahouse continues to set new benchmarks in the specialty beverage space.