ASEAN Records is proud to officially recognise Damoo Kitchen and Event Sdn Bhd for achieving:
Highest Number of Positive Customer Feedback Entries for a Fully In-House Catering & Event-Setup Provider Offering a Self-Cooked and Self-Made Multinational Menu (518 total feedback entries over a 2-year period, 96% positive, 318 SKUs spanning 6 Asian country cuisines and a Western-origin cuisine category, with 99% handmade production)
This recognition celebrates Damoo Kitchen and Event’s achievement in recording 518 customer feedback entries over two years, with 96% positive feedback, reflecting its commitment to customer satisfaction, diverse culinary offerings and comprehensive catering and event services.
The milestone also highlights the company’s 318-item menu and 99% handmade production approach, bringing together food preparation and event setup within an integrated service model.
Achieving 96% Positive Feedback Across 518 Customer Entries
Over a two-year period, Damoo Kitchen and Event collected 518 customer feedback entries, of which 96% were positive, establishing a measurable milestone in customer satisfaction within the catering and event services industry.
The feedback reflects customers’ experiences with the company’s food offerings, presentation, event arrangements and overall service delivery across different occasions.
This achievement highlights Damoo Kitchen and Event’s focus on maintaining service standards, understanding customer preferences and delivering coordinated catering experiences tailored to individual event requirements.
Offering 318 Menu Items Across Multiple International Cuisines
Damoo Kitchen and Event offers a diverse selection of 318 menu SKUs spanning six Asian country cuisines and a Western-origin cuisine category, providing customers with extensive choices for different occasions and dining preferences.
The multinational menu brings together culinary influences from across Asia and Western food traditions, catering to celebrations, corporate gatherings, weddings and private events.
With 99% handmade production, the company places emphasis on preparing its food through its own kitchen operations, supporting consistency, menu flexibility and attention to individual customer requirements.
Providing Integrated In-House Catering and Event Services
Damoo Kitchen and Event operates as a one-stop catering and event-setup provider, combining food preparation with event planning, decoration and logistical coordination.
Its services include buffet catering, event styling, stage and backdrop decoration, canopy and furniture arrangements, entertainment coordination and event management, allowing customers to organise different aspects of their events through a single service provider.
The ASEAN Records recognition acknowledges Damoo’s customer feedback achievement and its integrated approach to delivering personalised catering and event experiences through in-house food production and coordinated event services.
A Milestone Moment of Recognition
ASEAN Records recognition was officially presented on 20 October 2026 at Hyatt Regency Kuala Lumpur at KL Midtown, during the 10th Gather of Achievers – ASEAN Records & ASIA Records Gala Night 2026.
The recognition was received on stage by Daniel Wan, Founder and Managing Director of Damoo Kitchen and Event Sdn Bhd, representing Damoo Kitchen and Event Sdn Bhd’s leadership, culinary team and event operations personnel whose collective efforts contributed to the company’s customer satisfaction achievement.
Voices of Leadership
Daniel Wan, Founder and Managing Director of Damoo Kitchen and Event Sdn Bhd shared:
“Receiving ASEAN Records recognition is a meaningful milestone for Damoo Kitchen and Event and reflects the dedication of our entire team in delivering quality food and memorable event experiences.
Achieving 96% positive customer feedback across 518 entries reminds us that every event is built on trust, attention to detail and teamwork. From preparing our dishes in-house to coordinating event arrangements, we remain committed to providing personalised services that bring people together and create lasting memories.”
About Damoo Kitchen and Event Sdn Bhd
Damoo Kitchen and Event Sdn Bhd is a Malaysian catering and event management company founded by Daniel Wan and Kelly Lim, specialising in comprehensive catering services, food preparation and event coordination.
The company operates an integrated service model covering buffet catering, multinational cuisine preparation, event planning, decoration, stage arrangements, equipment rental and entertainment coordination, supporting corporate functions, weddings, private celebrations and other gatherings.
With a menu comprising 318 SKUs across six Asian country cuisines and a Western-origin cuisine category, Damoo emphasises culinary variety, handmade preparation and flexible catering arrangements to accommodate different customer preferences.
Through its commitment to customer satisfaction, professional service and coordinated event execution, Damoo Kitchen and Event continues to create dining and celebration experiences tailored to the needs of its customers.
ASEAN Records is proud to officially recognise Malaysia Tea Association (MyTA) for achieving:
First National Tea Trade Association Founded by Tea Merchant Companies from Multiple States, with the Most Retained Under Their Original Trading Names Since Inception (60 founding firms from 5 states enrolled 1955–1956; 16 remain in membership for 70 years as of October 2026)
This recognition celebrates MyTA’s 70-year legacy in Malaysia’s tea industry, bringing together 60 founding tea merchant firms from five states and maintaining the membership of 16 businesses under their original trading names since the association’s early years.
Establishing a National Tea Trade Association Since 1956
The origins of Malaysia Tea Association date back to 1955, when a group of tea merchants initiated efforts to establish an organisation representing the interests of the tea trade in Malaya.
Formally established in 1956, the association brought together 60 founding firms from five states, creating a platform for tea merchants to address common industry challenges, strengthen business cooperation and support the development of the tea trade.
Over the following decades, MyTA developed into an established industry organisation, representing the interests of tea businesses while witnessing Malaysia’s transformation from the pre-independence era to the present day.
Preserving 70 Years of Tea Merchant Heritage
A defining aspect of MyTA’s achievement is the continued membership of 16 founding-era tea merchant firms under their original trading names, reflecting remarkable business continuity across seven decades.
These longstanding members represent an important part of Malaysia’s tea trading heritage, preserving business identities that have remained connected to the association since its establishment.
Their continued participation highlights the enduring relationships between traditional tea merchants and MyTA, forming a significant part of the association’s ASEAN Records recognition.
Supporting Malaysia’s Tea Trade and Cultural Heritage
Throughout its history, MyTA has worked to protect the interests of tea merchants, encourage industry cooperation and promote Malaysia’s tea-drinking culture.
Its activities have included industry engagement, tea exhibitions, cultural promotion and initiatives supporting the appreciation of traditional tea varieties and local tea traditions.
The ASEAN Records recognition acknowledges MyTA’s founding history, longstanding membership continuity and contribution to preserving Malaysia’s tea trade heritage for future generations.
A Milestone Moment of Recognition
ASEAN Records recognition was officially presented on 25 October 2026 at Thean Hou Temple Malaysia, celebrating the association’s longstanding contribution to Malaysia’s tea industry and its 70-year heritage.
The recognition was received on stage by Tan Kee Hock, President of Malaysia Tea Association (MyTA), and Kok Pui Leng, Secretary General of Malaysia Tea Association (MyTA), representing the association’s leadership, founding member companies and longstanding tea merchants whose collective contributions have supported its development and continuity over seven decades.
Voices of Leadership
Reflecting on the achievement, Tan Kee Hock, President of Malaysia Tea Association (MyTA), shared:
“This ASEAN Records recognition is a meaningful milestone for the Malaysia Tea Association and reflects the dedication of generations of tea merchants who have contributed to our industry’s development.
From 60 founding firms to the continued membership of 16 businesses under their original trading names, our 70-year journey represents more than business continuity. It reflects the trust, relationships and traditions that have been preserved across generations. We hope to continue strengthening Malaysia’s tea industry while passing this valuable heritage to future generations.”
About Malaysia Tea Association (MyTA)
Malaysia Tea Association (MyTA) is a Malaysian tea trade organisation with origins dating back to 1955, when local tea merchants initiated its formation to represent and support businesses operating in the tea industry.
Formally registered in 1956 as the Tea Merchants’ Association, Federation of Malaya, the organisation brought together tea merchants to protect their common interests, encourage business cooperation and support the development of the national tea trade.
Over the decades, MyTA has contributed to the promotion of tea culture through industry activities, exhibitions, knowledge sharing and engagement with tea businesses and relevant organisations.
With a heritage spanning 70 years as of 2026, the association continues to represent Malaysia’s tea trading community while promoting industry development, cultural appreciation and the preservation of traditional tea merchant identities.
ASEAN Records is proud to officially recognise Snek Ku (New Star Food Industries Sdn Bhd) for achieving:
First and Largest Joy-Sharing Interactive Snack Truck Tour (50,580 surprise packages comprising snacks, merchandise and e-wallet rewards distributed to verified recipients across 36 locations over 98 stops in 9 states within 50 touring days; 7 August – 4 October 2026)
This recognition celebrates Snek Ku’s achievement in distributing 50,580 surprise packages across 36 locations and 98 stops in nine Malaysian states, reflecting its commitment to bringing communities together through interactive experiences, brand engagement and the joy of sharing.
Distributing 50,580 Surprise Packages Across Nine States
Between 7 August and 4 October 2026, Snek Ku organised an interactive snack truck tour spanning 50 touring days, reaching 36 locations through 98 stops across nine Malaysian states.
Throughout the tour, the brand distributed 50,580 surprise packages comprising snacks, merchandise and e-wallet rewards to verified recipients, creating opportunities for people to enjoy unexpected gifts and participate in the campaign.
The achievement demonstrates the scale of Snek Ku’s nationwide outreach and its ability to connect with communities through an interactive promotional experience, forming the basis of its ASEAN Records recognition.
Bringing the Joy of Sharing Directly to Communities
Snek Ku’s interactive snack truck tour was designed to bring its products and brand experience beyond conventional retail locations, reaching consumers through a travelling promotional campaign.
By combining snack giveaways, surprise merchandise and e-wallet rewards, the initiative encouraged public participation while creating memorable moments for recipients at different stops.
The tour reflected the brand’s philosophy of sharing joy and connecting generations, turning everyday snack experiences into opportunities for community interaction and engagement.
Continuing a Malaysian Snack Heritage Since 1976
Snek Ku is a Malaysian snack brand developed by New Star Food Industries Sdn Bhd, a Batu Pahat-based food manufacturer with roots tracing back to the late 1960s and formal operations established in 1976.
Over the decades, the company has developed a range of popular snack products, including Mi-Mi, Tam Tam, Ken, Pick Fine, ShoyueMi and Samba Samba, reaching customers in Malaysia and more than 20 international markets.
The ASEAN Records recognition highlights the brand’s commitment to consumer engagement while celebrating its longstanding presence in Malaysia’s snack food industry and its efforts to share enjoyable experiences with communities nationwide.
A Milestone Moment of Recognition
ASEAN Records recognition was officially presented on 20 October 2026 at Hyatt Regency Kuala Lumpur at KL Midtown, during the 10th Gather of Achievers – ASEAN Records & ASIA Records Gala Night 2026.
The recognition was received on stage by Lee Meng Koon,Director of Snek Ku, representing Snek Ku’s leadership, marketing teams, campaign organisers and supporting personnel whose collective efforts contributed to the successful execution of its nationwide interactive snack truck tour.
Voices of Leadership
Reflecting on the achievement, Sharon Chan, Chief Operating Officer of Snek Ku, shared:
“This ASEAN Records recognition is a meaningful milestone for Snek Ku and reflects our belief that sharing simple moments of happiness can bring people closer together.
Through our interactive snack truck tour, we had the opportunity to connect with communities across nine states and distribute more than 50,000 surprise packages. This achievement belongs to our dedicated team, partners and everyone who joined us along the journey. We hope to continue creating joyful experiences that bring smiles to people of all generations.”
About Snek Ku (New Star Food Industries Sdn Bhd)
Snek Ku is a Malaysian snack food brand under New Star Food Industries Sdn Bhd, a family-founded snack manufacturer based in Batu Pahat, Johor, with formal company operations dating back to 1976.
Founded through the efforts of Mr Lai Hang Keong, whose snack-making activities began in the late 1960s, the company has developed into an established food manufacturer offering a broad selection of savoury snack products.
Its product portfolio includes well-known snack ranges such as Mi-Mi, Tam Tam, Ken, Pick Fine, ShoyueMi, Samba Samba, Grain5 and Bean Bean, serving customers in Malaysia and more than 20 countries worldwide.
With an emphasis on product quality, food safety and consumer enjoyment, Snek Ku continues to introduce snack products and community engagement initiatives guided by its mission to share joy and connect generations.
ASEAN Records is proud to officially recognise Sri Si Manis – Meru, Ipoh Outlet, operated by Sri Si Manis (M) Sdn Bhd, for achieving:
Largest Bakery Ingredients and Baking Supplies Retail Store (14,344 sq ft dedicated floor area; 17,681 product lines across 14 categories; serving home bakers, professionals, cafés and F&B businesses; in operation since 2025)
This recognition highlights Sri Si Manis’ large-scale retail operation in Ipoh, bringing together an extensive range of baking ingredients, supplies and food service essentials within a single destination for home bakers and businesses.
A 14,344-Square-Foot Destination for Baking Supplies
Located in Meru, Ipoh, Sri Si Manis operates a dedicated retail space measuring 14,344 square feet, providing customers with access to a comprehensive selection of bakery ingredients and baking supplies.
In operation since 2025, the outlet serves a diverse customer base, ranging from home baking enthusiasts to professional bakers, cafés and food and beverage businesses.
Its substantial retail floor area supports a one-stop shopping experience, allowing customers to explore ingredients, equipment and related supplies within a single location.
Offering 17,681 Product Lines Across 14 Categories
A key feature of the record-setting outlet is its extensive inventory of 17,681 product lines across 14 categories.
Sri Si Manis positions itself as a one-stop station for bakery, beverage, packaging, glass and food service products, bringing together supplies that support different aspects of baking, food preparation, presentation and business operations.
This broad product offering allows both individual customers and commercial operators to source a variety of essentials while supporting different baking requirements and business needs.
Supporting Home Bakers and Food Businesses
Beyond its retail scale, Sri Si Manis focuses on serving the wider baking and food service community.
For home bakers, the outlet provides access to ingredients and supplies for everyday baking, experimentation and special occasions. For professional bakers, cafés and F&B operators, its extensive product selection supports purchasing needs across food production and service.
Guided by its mission, “We bring sweetness and happiness into every family,” Sri Si Manis continues to emphasise accessibility, customer relationships and the shared enjoyment of baking.
A Milestone Moment of Recognition
ASEAN Records recognition was officially presented on 10 October 2026 at Sri Si Manis, Ipoh, Perak, Malaysia.
The recognition was received on stage by Helen Yap, Managing Director; Alvin Chin, Retail Operations Manager; and Kenny Chong, Manager, representing the company’s leadership, retail operations team and collective efforts behind the development of its record-setting Meru outlet.
Voices of Leadership
Reflecting on the achievement, Helen Yap, Managing Director of Sri Si Manis (M) Sdn Bhd, shared:
“This ASEAN Records recognition represents years of dedication, hard work and trust. We sincerely thank our customers, business partners, suppliers and team for their unwavering support.
This achievement belongs to everyone who has been part of our journey. Guided by our mission, ‘We bring sweetness and happiness into every family,’ we look forward to reaching even greater milestones together.”
Creating a One-Stop Destination for the Baking Community
Through its 14,344-square-foot retail space and 17,681 product lines, Sri Si Manis demonstrates how a specialised retail outlet can bring together an extensive range of baking and food service supplies under one roof.
The ASEAN Records recognition celebrates both the scale of the Meru outlet and the company’s continued commitment to supporting customers, suppliers and businesses within the baking industry.
About Sri Si Manis
Sri Si Manis (M) Sdn Bhd is a Malaysian retailer specialising in bakery ingredients, baking supplies, beverage products, packaging, glassware and food service essentials.
Positioned as a one-stop station for bakery, beverage, packaging, glass and food service products, Sri Si Manis serves home bakers, professional bakers, cafés and food and beverage businesses.
With a customer-focused approach and its mission to “bring sweetness and happiness into every family,” the company continues to develop its retail offerings and strengthen relationships with customers, suppliers and business partners.
ASEAN Records is proud to officially recognise CWP Food Manufacturing Sdn Bhd (SNACKISS) for achieving:
First Halal-Certified Sweet Potato Snack Fusing Two DifferentlyColoured Real Sweet Potato Varieties into One Single Chip (real purple and orange sweet potato; naturally two-toned with no artificial colouring; MS 1500 Halal-certified since 2021)
The recognition celebrates SNACKISS Double Triple Sweet Potato, which combines real purple and orange sweet potato in a single chip, creating its distinctive two-toned appearance naturally without artificial colouring.
Halal-certified under MS 1500 since 2021, the product reflects CWP Food Manufacturing’s approach of bringing together traditional Malaysian snack-making, product development and changing consumer preferences.
Two Colours, One Chip
The recognised snack combines two differently coloured sweet potato varieties in a single piece, with each contributing a different taste and texture to the overall experience.
The purple sweet potato provides a sweeter profile, while the orange sweet potato contributes a more savoury character, creating two complementary flavours within one chip.
The idea was inspired by Yanice Cheong Ming Yan’s childhood memories of enjoying sweet potato tong sui, which eventually led to the concept of combining the two varieties in a new snack format.
For CWP, the product demonstrates how familiar ingredients can be presented differently while retaining their connection to Malaysian food traditions.
Tradition Meets Product Innovation
CWP Food Manufacturing’s roots in snack-making date back to 2008, when the business began from a passion for food and traditional snack-making before developing into a wider Malaysian snack manufacturing operation.
Today, the company continues to develop traditional and plant-based snack concepts while adapting its products for different consumer preferences and overseas markets.
For Yanice, innovation does not mean leaving traditional products behind. Instead, it means finding a balance between familiar flavours, evolving consumer expectations and new product ideas.
The company also sees international expansion as an important part of its growth, with the wider aim of bringing more Malaysian-developed snacks to consumers beyond the local market.
A Milestone Moment of Recognition
The ASEAN Records recognition was officially presented on 24 September 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, during MIHAS 2026, The 22nd Malaysia International Halal Showcase.
The recognition was received by Yanice Cheong Ming Yan, General Manager of CWP Food Manufacturing Sdn Bhd.
The presentation marked an important milestone for the company and its SNACKISS brand, recognising a product that combines real purple and orange sweet potato, natural two-toned presentation and halal compliance within a single snack.
Voices of Leadership
Reflecting on the recognition, Yanice Cheong Ming Yan, General Manager of CWP Food Manufacturing Sdn Bhd, shared:
“This recognition means a great deal to our team. We have a young team that has invested a lot of time and effort into developing our products, so being officially recognised is a meaningful acknowledgement of what we have built together.
“As we expand into different countries, we have learned that consumer tastes are not the same everywhere. We continue to research, adapt and improve our products for different markets, while keeping the identity of Malaysian snacks at the heart of what we do.
“For us, innovation is about finding the right balance between tradition, taste and changing consumer preferences. We want to take familiar Malaysian snacks and develop them into products that can appeal to younger and international consumers, including through plant-based and more health-conscious concepts.
“Looking ahead, we hope to enter more markets and continue developing new flavours and products. As a company based in Ipoh, we also want to internationalise our business so that we can create more opportunities and encourage local talent to build their careers here.”
Her remarks reflect CWP Food Manufacturing’s focus on continuous product development, market adaptation and international expansion, while retaining a strong connection to Malaysian snack traditions.
About CWP Food Manufacturing Sdn Bhd
CWP Food Manufacturing Sdn Bhd is a Malaysian snack manufacturer based in Ipoh, Perak, with operations spanning product development, manufacturing and customised snack solutions.
Its official company profile describes the business as a one-stop Malaysian snack manufacturer involved in production, processing, wholesale, retail and customised product development.
Through SNACKISS, the company continues to develop contemporary snack products inspired by familiar ingredients and evolving consumer preferences, with the Double Triple Sweet Potato forming the basis of its official recognition by ASEAN Records.
ASEAN Records is proud to officially recognise Farm Price Holdings Berhad for achieving the milestone:
First Publicly-Listed Fresh-Vegetable Importer and Exporter Integrating Self-Operated Cold-Chain Storage and Halal-Certified Value-Added Processing (listed May 2024; Singapore ~40% of turnover; 149,548 sq ft built-up & 66,845 sq ft refrigerated on completion; 29,669 pallets/year; ISO 9001:2015, GMP & HACCP accredited; founded 2004)
This recognition celebrates Farm Price Holdings Berhad’s leadership in modernising the fresh produce supply chain through the integration of import and export operations, self-operated cold-chain logistics, and halal-certified value-added processing, setting a new benchmark for the fresh vegetable industry in Malaysia.
Advancing an Integrated Fresh Produce Supply Chain
Founded in 2004, Farm Price Holdings Berhad has grown from a fresh vegetable trading business into an integrated agricultural supply chain company serving wholesalers, retailers, food service operators, and export markets.
In May 2024, the company became Malaysia’s first publicly listed company specialising in the import and export of fresh vegetables while integrating its own cold-chain infrastructure and halal-certified value-added processing operations.
Today, Farm Price sources fresh vegetables from both local farms and international suppliers before distributing them across domestic and overseas markets. Approximately 40% of its annual turnover is contributed by exports to Singapore, reflecting the company’s established regional market presence.
Strengthening Food Quality Through Cold-Chain Infrastructure
A defining part of Farm Price’s integrated model is its investment in self-operated cold-chain storage and value-added processing, helping preserve freshness, minimise food waste, and maintain product quality throughout transportation and distribution.
Upon completion of its latest facility expansion, the company will operate a purpose-built integrated hub comprising approximately 149,548 square feet of built-up area, including 66,845 square feet of refrigerated facilities, with an annual handling capacity of approximately 29,669 pallets.
Farm Price also undertakes halal-certified value-added processing, including the cleaning, cutting, sorting, and packaging of fresh vegetables according to customer requirements. Its operations are supported by ISO 9001:2015, Good Manufacturing Practice (GMP), and Hazard Analysis and Critical Control Points (HACCP) accreditations, reinforcing its commitment to food safety, operational quality, and supply chain reliability.
From Public Listing to Continued Regional Growth
Farm Price’s public listing has formed an important part of its development as an integrated fresh produce company. Following its listing on the ACE Market of Bursa Malaysia in May 2024, the company transferred its listing to the Main Market of Bursa Malaysia on 9 September 2026.
The latest milestone builds on Farm Price’s continued development across fresh produce import and export, cold-chain infrastructure, halal-certified value-added processing, and regional distribution.
Together, these capabilities demonstrate the integrated business model recognised by ASEAN Records and reflect Farm Price’s continued efforts to strengthen the efficiency, quality, and reliability of fresh produce supply across Malaysia and neighbouring markets.
A Milestone Moment of Recognition
The ASEAN Records certificate was first officially presented on 28 June 2026, recognising Farm Price Holdings Berhad’s achievement in building Malaysia’s first publicly listed integrated fresh vegetable supply chain combining import and export operations, self-operated cold-chain storage, and halal-certified value-added processing.
In conjunction with another significant chapter in the company’s corporate journey, the ASEAN Records certificate was presented again on 9 September 2026 at Bursa Malaysia, coinciding with Farm Price Holdings Berhad’s transfer from the ACE Market to the Main Market of Bursa Malaysia.
The recognition was received by Dr. Lawrence Tiong Lee Chian, Managing Director of Farm Price Holdings Berhad, and Shirley Liew Tsuey Er, Executive Director of Farm Price Holdings Berhad, together marking both the company’s record achievement and its latest corporate milestone.
Voices of Leadership
Reflecting on the recognition, Dr. Lawrence Tiong Lee Chian, Managing Director of Farm Price Holdings Berhad, shared:
“This ASEAN Records recognition reflects the dedication of our entire team over the past two decades in building a trusted and integrated fresh produce supply chain. We believe that delivering fresh vegetables goes beyond logistics. It requires continuous investment in infrastructure, food safety, quality assurance, and innovation.
Becoming Malaysia’s first publicly listed company in our sector while integrating cold-chain facilities and halal-certified value-added processing is an important milestone, but it is also a responsibility. We remain committed to strengthening regional food supply chains, supporting sustainable agricultural growth, and delivering safe, high-quality fresh produce to customers across Malaysia and beyond.”
Setting New Standards for Fresh Produce Distribution
This achievement reflects the growing importance of integrated supply chain management in ensuring food quality, safety, and distribution efficiency throughout the agricultural sector.
By combining public market governance, modern cold-chain infrastructure, internationally recognised quality certifications, and regional export capabilities, Farm Price Holdings Berhad has established a benchmark for the future development of the fresh produce industry in ASEAN.
Its 9 September 2026 transfer to Bursa Malaysia’s Main Market adds another milestone to this journey, reflecting the company’s progression from its ACE Market listing in 2024 into its next stage as a publicly listed fresh produce business.
About Farm Price Holdings Berhad
Farm Price Holdings Berhad is a Malaysian integrated fresh produce company established in 2004, specialising in the import, export, processing, storage, and distribution of fresh vegetables.
Originally listed on the ACE Market of Bursa Malaysia in May 2024, Farm Price transferred its listing to the Main Market of Bursa Malaysia on 9 September 2026. The company operates a comprehensive supply chain supported by self-operated cold-chain facilities and halal-certified value-added processing.
Accredited with ISO 9001:2015, Good Manufacturing Practice (GMP), and Hazard Analysis and Critical Control Points (HACCP) certifications, Farm Price continues to strengthen food quality, supply chain resilience, and regional agricultural trade while serving customers across Malaysia and international markets, particularly Singapore.
ASEAN Records is proud to officially recognise Santara Heritage Bakehouse for achieving:
First Rambutan-Wood-Fired Banana Loaf With Over Half Its Weight in Real Banana (approx. 275 g banana per 520 g loaf, from 5 bananas; 21 × 7.5 × 6 cm; brick-oven baked daily)
The recognition highlights Santara Heritage Bakehouse’s distinctive approach to a familiar Malaysian favourite. Each approximately 520 g loaf contains around 275 g of real banana from five bananas, meaning banana makes up more than half of the finished loaf’s weight.
Measuring approximately 21 × 7.5 × 6 cm, the loaf is baked daily in a brick oven fired with rambutan wood, combining real fruit with a traditional baking method that relies on the baker’s experience and control of the fire.
Inspired by Malaysian Heritage
Santara Heritage Bakehouse is inspired by Nusantara and Malaysian heritage, with a focus on bringing familiar local flavours into a contemporary bakery setting.
The development of its signature banana loaf began with a simple question: what should a truly Malaysian banana cake taste like?
Rather than focusing only on the recipe, the team studied the banana itself, including how its variety, growing conditions, harvesting and ripening can influence the flavour, aroma and texture of the finished product.
This ingredient-focused approach is combined with traditional wood-fired baking, where the baker’s judgement and understanding of the fire play an important role throughout the process.
Alongside its signature banana loaf, Santara’s wider menu draws on familiar Malaysian flavours such as cempedak, chocolate banana and coconut.
Preserving Traditional Wood-Fired Baking
While modern ovens are built around precision and efficiency, Santara’s wood-fired baking method places greater emphasis on craftsmanship and experience.
The baker must manage the fire throughout the baking process, making judgement and temperature control an important part of producing each loaf.
For Santara, this method is part of its wider effort to preserve traditional baking techniques while presenting them through a modern bakery concept.
A Milestone Moment of Recognition
The ASEAN Records recognition was officially presented on 06 September 2026.
The recognition was received by Liew Jia Pey and Tan Lek Siang, Founders of Santara Heritage Bakehouse.
The milestone acknowledges Santara’s rambutan-wood-fired banana loaf containing approximately 275 g of real banana per 520 g loaf, made from approximately five bananas and baked daily in a brick oven.
Voices of Leadership
Reflecting on the recognition and Santara’s approach to baking, Liew Jia Pey, Founder of Santara Heritage Bakehouse, shared:
“Santara is a Malaysian heritage bakehouse, and what we want to share is the taste of Malaysia. We hope the flavours we create can be enjoyed by both Malaysians and visitors, and become something people associate with warmth, togetherness and love.
“Modern ovens focus on precision and efficiency, while wood-fired baking depends much more on the baker’s experience and control of the fire. That is why we want to continue preserving this traditional way of baking.
“For our banana loaf, it is not simply about how much banana goes into each loaf. We want every bite to reflect our culture, our ingredients and the way we make our food. We are very grateful for this recognition, and we see it not as the end of the journey, but as a new beginning.”
The recognition reflects Santara Heritage Bakehouse’s aim of preserving traditional baking craftsmanship while sharing Malaysian flavours with both local customers and visitors.
About Santara Heritage Bakehouse
Santara Heritage Bakehouse is a Malaysian bakery concept inspired by Nusantara and Malaysian heritage.
The bakehouse combines familiar local flavours with traditional preparation and wood-fired baking methods, presenting them through a contemporary bakery experience. Its signature rambutan-wood-fired banana loaf reflects this approach, bringing together real ingredients, craftsmanship and a strong connection to Malaysian food heritage.
ASEAN Records is proud to officially recognise the Malaysia Women Chef Association (Persatuan Chef Wanita Malaysia) for achieving the milestone:
First and Longest Pulut Semangat Heritage Trail Assembled Entirely by Women Culinary Practitioners with Hand-Carved Vegetable Floral (640.87 m × 6 cm × 2 cm; 121 makers across 3 ethnic groups; 1,200 kg raw glutinous rice; assembled in 2 hours, 9am to 11am, 31 August 2026)
The recognition celebrates a large-scale culinary and cultural achievement created entirely by women culinary practitioners, bringing together 121 women across three ethnic groups to assemble a 640.87-metre Pulut Semangat heritage trail on 31 August 2026.
Using 1,200 kg of raw glutinous rice, the participants completed the heritage trail within two hours, from 9.00am to 11.00am, with the finished presentation measuring 6 cm wide and 2 cm high and incorporating hand-carved vegetable floral elements.
Held in conjunction with Malaysia’s National Day celebrations in Seri Kembangan, Selangor, the initiative carried a wider message of unity, women’s participation and cultural heritage, bringing together culinary practitioners, volunteers and members of the community through a shared Malaysian food tradition.
Bringing 121 Women Together Through Food and Heritage
At the heart of the achievement was the collective participation of 121 women culinary practitioners representing three ethnic groups.
Rather than focusing solely on the final length of the Pulut Semangat trail, the initiative demonstrated what could be achieved when women from different backgrounds came together through a shared culinary and cultural purpose.
The preparation required coordination across participants, ingredient management, food preparation, assembly and presentation, culminating in a continuous 640.87-metre heritage trail.
The inclusion of hand-carved vegetable floral elements added another expression of culinary craftsmanship, combining traditional food preparation with creative presentation and practical skill.
The achievement reflects not only scale, but also the cooperation, patience and organisation required for more than a hundred participants to complete a single presentation within a defined period.
1,200 kg of Glutinous Rice Across 640.87 Metres
The scale of the ASEAN Records achievement was supported by the use of 1,200 kg of raw glutinous rice.
Once prepared and assembled, the Pulut Semangat presentation extended for 640.87 metres, measuring 6 cm in width and 2 cm in height.
The assembly was completed between 9.00am and 11.00am on 31 August 2026, forming the measurable basis of the recognition.
The scale required participants to work within an organised system so that preparation and assembly could be carried out consistently along the designated route.
Each participant contributed to the final result, transforming individual culinary efforts into one continuous heritage presentation.
Celebrating Merdeka Through Culinary Heritage
The achievement formed part of the Semarak Merdeka dengan Pulut Semangat Terpanjang initiative in Seri Kembangan, Selangor, connecting Malaysia’s National Day celebrations with culinary heritage, community participation and the contribution of women.
For the Malaysia Women Chef Association, the initiative was designed to go beyond creating a record. It provided a platform to bring women together, celebrate their culinary skills and highlight how food can connect communities across different backgrounds.
Participants travelled from different parts of Malaysia, including Johor, Perlis, Kelantan, Terengganu, Perak and Sabah, to take part in the initiative.
Their participation reflected a shared commitment to the project and its aim of creating greater visibility and meaningful opportunities for women working in the culinary field.
The National Day setting added further significance, positioning the achievement as a celebration of Malaysian identity, cooperation and the role of women in preserving and developing the country’s culinary heritage.
From an Idea for Seri Kembangan to a Collective Women’s Initiative
The concept behind the project grew from several connected aspirations.
Chef Renukadevi Ramachandran, President of the Malaysia Women Chef Association, is a graduate of the Wanita Berdaya Selangor Women’s Leadership Programme and became a mentee of YB Wong Siew Ki in 2024.
Through that experience, she became aware of an aspiration to strengthen Seri Kembangan as a destination with greater public and tourism appeal.
At the same time, Chef Renukadevi wanted to bring together women working across different areas of the culinary profession and create a meaningful platform where their skills and contributions could receive greater visibility.
Chef Fazalina Ismail, Vice President of the Malaysia Women Chef Association, brought another idea closely connected with Malaysian culture: the tradition of a communal gathering centred around food and bringing people together.
These ideas eventually developed into the Pulut Semangat initiative, combining women’s participation, community, culinary heritage and National Day within one large-scale project.
Creating More Opportunities for Women in the Culinary Field
A central purpose behind the initiative was to create greater visibility and opportunities for women involved in culinary work.
For the association, participation represented more than preparing and assembling food for a single event. It provided women with an opportunity to demonstrate their skills collectively, build connections and contribute to a wider cultural initiative.
The project also reflects the association’s intention to create similar opportunities in other states, providing more women culinary practitioners with platforms to participate, collaborate and showcase their capabilities.
By bringing together women from different communities and backgrounds, the initiative demonstrated how culinary heritage can become a platform for both cultural preservation and women’s professional development.
A Community Celebration in Seri Kembangan
The programme was held at Gelanggang Zhong Yuan Bola Keranjang, Jalan Indah, Taman Universiti, Seri Kembangan, Selangor, on 31 August 2026.
The programme began with participant arrival and preparation activities before the assembly of the Pulut Semangat heritage trail.
The day continued with the arrival of invited guests, official addresses, measurement and verification of the achievement, the announcement of the recognition, media activities and the formal certificate presentation.
The event brought together members of the Seri Kembangan community, volunteers, culinary practitioners, supporting partners and invited guests in conjunction with Malaysia’s National Day celebrations.
Beyond the measurable record, the occasion reflected a wider spirit of cooperation, with participants and supporters contributing their time and effort towards a shared community and cultural initiative.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 31 August 2026 at Gelanggang Zhong Yuan Bola Keranjang, Jalan Indah, Taman Universiti, Seri Kembangan, Selangor.
The recognition was received by Chef Renukadevi Ramachandran, President of the Malaysia Women Chef Association, together with Chef Fazalina Ismail, Vice President of the Malaysia Women Chef Association.
The presentation was witnessed by YB Wong Siew Ki, State Assemblywoman for Seri Kembangan.
Also witnessing the milestone were Tey Boon Kiat, MBSJ Councillor for Zone 21; Chong Hoon Ming, MBSJ Councillor for Zone 22; Suzanah Hanim Wong, MBSJ Councillor for Zone 23; Priscilla Hen Sit Kin, Supervisor of PWB Seri Kembangan; Tuan Rajasuriya, Indian Community Leader for Seri Kembangan; Ms Chin, Head of MADANI Community SK3; and Ms Ng Sin Min, Head of MADANI Community SK1.
The recognition acknowledged not only the completed 640.87-metre Pulut Semangat heritage trail, but also the collective contribution of the 121 women culinary practitioners, volunteers, community members, partners and supporters whose coordination and commitment made the initiative possible.
Voices of Leadership
Reflecting on the meaning behind the achievement, Chef Renukadevi Ramachandran, President of the Malaysia Women Chef Association, shared:
“This achievement is not simply about the length of the Pulut Semangat. It is about bringing Malaysia’s name forward, celebrating our culinary heritage and showing what Malaysian women can accomplish when we come together. I am especially grateful to the women who travelled from different parts of the country because they believed in this shared purpose.
“Our journey will not stop in Seri Kembangan. We want to create more opportunities and platforms for women in the culinary field across Malaysia, helping to elevate their skills and give them the recognition they deserve. One pair of hands may be able to do only so much, but when many hands come together, we can create something truly meaningful.”
Her remarks reflect the association’s wider aim of using culinary heritage as a platform to strengthen women’s participation, professional visibility, collaboration and cultural appreciation.
Also reflecting on the occasion, Chef Fazalina Ismail, Vice President of the Malaysia Women Chef Association, shared:
“Today is about more than creating a record. It is about creating a bond through cooperation and showing that regardless of race or religion, we can come together to achieve something meaningful for our community and country.
“The Malaysia Women Chef Association is still at the beginning of its journey, and we are grateful to our participants, community, partners and supporters. Their contribution is not only supporting this initiative, but also helping to support the future of women in Malaysia. This achievement belongs to everyone who worked tirelessly together to make it possible.”
Her message reinforces the spirit of unity, community cooperation and women’s development at the heart of the initiative while acknowledging the participants, volunteers, partners and Seri Kembangan community whose collective effort contributed to the achievement.
Strengthening Women Through Culinary Heritage
The ASEAN Records recognition demonstrates how traditional food can provide a meaningful platform for community participation, cultural expression and opportunities for women.
Through the involvement of 121 makers across three ethnic groups, the initiative brought women from different backgrounds together through a shared culinary objective.
The scale of the project also highlighted the preparation, craftsmanship, coordination and teamwork involved in culinary practice.
For the Malaysia Women Chef Association, this collective approach supports a wider goal of helping women develop their skills, connect with one another and gain greater visibility within the culinary field.
The inclusion of heritage elements further reinforces the important role women play in preserving, preparing and sharing food traditions across generations.
By combining culinary skill, cultural heritage, women’s participation, community cooperation and National Day celebrations, the initiative marks an important milestone in strengthening the visibility of Malaysia’s women culinary practitioners across the ASEAN region.
About Malaysia Women Chef Association
The Malaysia Women Chef Association (Persatuan Chef Wanita Malaysia) brings together women involved in the culinary field and supports initiatives that provide opportunities for participation, collaboration and greater recognition of their skills.
The association seeks to create platforms where women culinary practitioners can work together, demonstrate their capabilities and contribute to Malaysia’s wider culinary and cultural landscape.
Through initiatives such as Semarak Merdeka dengan Pulut Semangat Terpanjang, the association aims to connect culinary heritage with women’s participation and community engagement while expanding similar opportunities to women across Malaysia.
On 31 August 2026, the association brought together 121 women culinary practitioners across three ethnic groups to assemble a 640.87-metre Pulut Semangat heritage trail using 1,200 kg of raw glutinous rice, forming the basis of its official recognition by ASEAN Records.
ASEAN Records is proud to officially recognise Shen Loon Young for achieving the milestone:
Most Naturally Fermented Coconut Blossom Vinegar with Honey Infusion and Tryptophan Sold Within a Three-Month Period (16,895 units; RM1,402,918 total revenue; March–May 2026)
This recognition celebrates Shen Loon Young’s success in bringing innovative functional wellness products to market through its Shen Loon Young Coconut Blossom Vinegar, formerly known as Artvine Coconut Vinegar, combining traditional natural fermentation techniques with modern nutritional ingredients to create a premium wellness beverage that achieved outstanding commercial success within just three months.
Expanding Nearly Five Decades of Wellness Expertise
Established in 1978, Shen Loon She Enterprise Sdn Bhd has spent nearly five decades building one of Malaysia’s recognised health and wellness businesses. Today, its products are distributed throughout Malaysia and Singapore, with a retail presence in major pharmacy chains including Alpro Pharmacy and Watsons, alongside its own outlets in Kuala Lumpur, Penang, Johor Bahru, and Singapore.
Recognising the growing demand for naturally fermented wellness products, the company completed the acquisition of Artvine Coconut Vinegar, marking a strategic expansion from modern nutritional supplements into traditional natural wellness solutions. This acquisition represents an important milestone in Shen Loon She’s long-term vision of building a more comprehensive wellness ecosystem that combines modern nutritional science with traditional health wisdom.
Preserving a 30-Year Heritage of Natural Fermentation
For more than 30 years, Artvine Coconut Vinegar has been produced using traditional natural fermentation methods and carefully selected ingredients, earning the trust of loyal consumers in Malaysia.
The product is naturally fermented from coconut blossom sap over approximately 2,160 hours, preserving a time-honoured fermentation process before being enhanced with honey infusion and tryptophan to create a premium wellness formulation that combines traditional knowledge with modern nutritional innovation.
Following the acquisition, Shen Loon Young has retained the original formulation, natural brewing techniques, and traditional taste while introducing a refreshed brand identity designed to appeal to a new generation of health-conscious consumers.
Strong Market Acceptance Within Three Months
Between March and May 2026, Shen Loon Young Coconut Blossom Vinegar recorded sales of 16,895 units, generating total revenue of RM1,402,918.
This remarkable achievement demonstrates strong consumer confidence in naturally fermented wellness products while reflecting the growing demand for functional beverages that combine traditional ingredients with contemporary nutritional formulations.
The milestone also highlights the company’s effective brand transition, market positioning, and expanding influence within Malaysia’s wellness industry.
Introducing Shen Loon Young
Following the acquisition, Artvine Coconut Vinegar has officially entered a new phase of development under the Shen Loon Young wellness series.
Guided by the philosophy “Start Early. Stay Healthy. Stay Young.”, the new brand aims to encourage consumers to embrace preventive wellness at an earlier stage of life while making traditional wellness products more relevant to younger generations.
The word “Young” represents both youthful vitality and the Chinese concept of wellness and nurturing, reflecting the company’s belief that caring for one’s health should begin long before health challenges arise.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 29 June 2026.
The recognition was proudly received by Andy Lee, Chief Executive Officer of Shen Loon She, together with Xavier Ng Yi Sheng, Marketing Director, and Lean Yan Sheng, Marketing Manager, in acknowledgement of the company’s achievement in establishing a new benchmark for naturally fermented coconut blossom vinegar sales within a three-month period.
The presentation was held in conjunction with the official acquisition signing ceremony between Chia Hoy Sai, Founder of Artvine Coconut Vinegar, and Shen Loon Young, marking the beginning of a new chapter for the brand while preserving its philosophy of natural fermentation and wellness innovation.
The ceremony also marked the official launch of the Shen Loon Young wellness series, representing the brand’s next phase of development following the successful integration of Artvine Coconut Vinegar into the Shen Loon family.
Voices of Leadership
Reflecting on the recognition, Jameson Bau, Project Person-in-Charge of Shen Loon Young, shared:
“Receiving both the ASEAN Records and ASIA Records recognitions is a very meaningful milestone for us.
It is not just an achievement, but a recognition of the trust our customers have placed in our products over the years. It also motivates us to continue raising our standards in product quality, innovation, and customer care.
Shen Loon Young represents a new chapter for our brand. As we transition from Artvine Coconut Vinegar after joining the Shen Loon family, we wanted to build a brand that reflects today’s lifestyle and the future of wellness.
The word ‘Young’ carries two meanings. It represents being youthful, while also reflecting the Chinese concept of wellness and nurturing. Our belief is that taking care of your health should begin early, not only when health problems appear.
Guided by our philosophy, ‘Start Early. Stay Healthy. Stay Young.’, we hope to inspire more people to begin their wellness journey earlier, so they can enjoy healthier and better lives. This recognition gives us even greater confidence to introduce Shen Loon Young to more families across Malaysia and the region.”
Strengthening the Functional Wellness Industry in ASEAN
This achievement reflects the rapid growth of the functional food and wellness beverage industry throughout the ASEAN region, where consumers are increasingly seeking products made from natural ingredients and supported by innovative formulations.
By successfully commercialising naturally fermented coconut blossom vinegar enhanced with honey infusion and tryptophan, Shen Loon Young has demonstrated how product innovation, heritage preservation, and strategic brand development can create meaningful impact within the wellness industry.
As consumers place increasing emphasis on preventive healthcare and naturally fermented foods in the post-pandemic era, Shen Loon Young believes the wellness industry continues to offer significant long-term growth opportunities. The company remains committed to expanding its product portfolio, strengthening its distribution network, and making traditional wellness solutions more accessible to consumers across the region.
About Shen Loon She Enterprise Sdn Bhd
Shen Loon She Enterprise Sdn Bhd, established in 1978, is a Malaysian health and wellness company specialising in nutritional supplements and natural wellness products. Operating across Malaysia and Singapore, the company distributes its products through major pharmacy chains including Alpro Pharmacy and Watsons, as well as its own retail outlets located in Kuala Lumpur, Penang, Johor Bahru, and Singapore.
Following its acquisition of Artvine Coconut Vinegar, the company launched the Shen Loon Young wellness series, combining over 30 years of traditional natural fermentation heritage with modern wellness innovation. Guided by its philosophy of encouraging preventive health from an early age through its slogan, “Start Early. Stay Healthy. Stay Young.”, the company continues to expand its portfolio while promoting healthier lifestyles for consumers throughout Malaysia and the wider ASEAN region.
ASEAN Records is proud to officially recognise UncleSam Kopi for achieving a significant regional milestone as the:
Most Nanyang Chicken Chop Sold in a Month with the Highest Number of Sauce Options by a Direct-Owned Multi-Outlet Kopitiam Chain (50,000 servings sold in February 2026 across 7 outlets; 6 sauce variants offered).
This recognition highlights UncleSam Kopi’s strong consumer appeal, operational consistency, and its ability to elevate a classic kopitiam favourite through variety, flavour innovation, and scalable execution.
Reimagining Kopitiam Classics with Variety and Scale
UncleSam Kopi has successfully redefined the traditional Nanyang chicken chop by offering six distinct sauce variants—bringing diversity and modern appeal to a familiar Malaysian comfort dish.
The achievement of 50,000 servings in a single month reflects not only strong customer demand, but also the brand’s ability to deliver consistency across multiple outlets while maintaining taste, quality, and speed of service.
By combining heritage recipes with creative flavour options, UncleSam Kopi continues to enhance the kopitiam dining experience while appealing to a wider, modern audience.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented at the 8th ASEAN Records Gather of Achievers on 11 March 2026 at Andaman Seafood Village (Bukit Bintang), Kuala Lumpur, marking the formal recognition of UncleSam Kopi’s record achievement.
The recognition was received on stage by Mr Shawn Li, Director, and Ms Wenhui Lai, Shareholder of UncleSam Kopi, representing the team behind this achievement.
Voices of Leadership
Reflecting on the recognition, Mr Shawn Li, Directorof UncleSam Kopishared:
“This achievement reflects our dedication to preserving the essence of Malaysian kopitiam culture while continuously innovating to meet modern tastes. We are grateful for the support of our customers, and this recognition motivates us to continue delivering authentic flavours with consistency and heart.”
About UncleSam Kopi
UncleSam Kopi is an authentic Malaysian kopitiam brand founded by experienced chefs and kopitiam enthusiasts dedicated to preserving traditional Malaysian food culture.
With decades of combined culinary experience, the team brings heritage recipes to life through carefully crafted dishes, including their signature chicken chop and classic kopitiam favourites. Guided by a passion for authenticity and hospitality, UncleSam Kopi continues to serve as a modern custodian of Malaysia’s beloved kopitiam tradition.
