ASEAN Records is proud to officially recognise UncleSam Kopi for achieving a significant regional milestone as the:
Most Nanyang Chicken Chop Sold in a Month with the Highest Number of Sauce Options by a Direct-Owned Multi-Outlet Kopitiam Chain (50,000 servings sold in February 2026 across 7 outlets; 6 sauce variants offered).
This recognition highlights UncleSam Kopi’s strong consumer appeal, operational consistency, and its ability to elevate a classic kopitiam favourite through variety, flavour innovation, and scalable execution.
Reimagining Kopitiam Classics with Variety and Scale
UncleSam Kopi has successfully redefined the traditional Nanyang chicken chop by offering six distinct sauce variants—bringing diversity and modern appeal to a familiar Malaysian comfort dish.
The achievement of 50,000 servings in a single month reflects not only strong customer demand, but also the brand’s ability to deliver consistency across multiple outlets while maintaining taste, quality, and speed of service.
By combining heritage recipes with creative flavour options, UncleSam Kopi continues to enhance the kopitiam dining experience while appealing to a wider, modern audience.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented at the 8th ASEAN Records Gather of Achievers on 11 March 2026 at Andaman Seafood Village (Bukit Bintang), Kuala Lumpur, marking the formal recognition of UncleSam Kopi’s record achievement.
The recognition was received on stage by Mr Shawn Li, Director, and Ms Wenhui Lai, Shareholder of UncleSam Kopi, representing the team behind this achievement.
Voices of Leadership
Reflecting on the recognition, Mr Shawn Li, Directorof UncleSam Kopishared:
“This achievement reflects our dedication to preserving the essence of Malaysian kopitiam culture while continuously innovating to meet modern tastes. We are grateful for the support of our customers, and this recognition motivates us to continue delivering authentic flavours with consistency and heart.”
About UncleSam Kopi
UncleSam Kopi is an authentic Malaysian kopitiam brand founded by experienced chefs and kopitiam enthusiasts dedicated to preserving traditional Malaysian food culture.
With decades of combined culinary experience, the team brings heritage recipes to life through carefully crafted dishes, including their signature chicken chop and classic kopitiam favourites. Guided by a passion for authenticity and hospitality, UncleSam Kopi continues to serve as a modern custodian of Malaysia’s beloved kopitiam tradition.
ASEAN Records is proud to officially recognise Sintak Kee Foods Sdn Bhd for achieving the milestone:
First Manufacturer to Use Omega-3 Pork in Traditional Fuzhou Char Siew Pau with the Most Units Sold in a Single Year (2,238,391 units sold in 2025; Fuzhou Char Siew Pau in production since 2001, Omega-3 Pork variant introduced in 2024)
This recognition celebrates Sintak Kee Foods’ successful integration of modern ingredient innovation into one of Malaysia’s most iconic traditional Fuzhou delicacies. By combining authentic Fuzhou craftsmanship with Omega-3 pork, the company has demonstrated how heritage cuisine can evolve to meet modern consumer preferences while preserving its original flavour and cultural identity.
Preserving Traditional Flavours Through Modern Manufacturing
Established in 2001, Sintak Kee Foods Trading has grown into one of Malaysia’s established manufacturers of frozen buns and dim sum products. The company is known for producing authentic Chinese and Hong Kong-style buns and dim sum using time-honoured methods, supported by modern food manufacturing standards.
Through its subsidiary and distribution arm, the group has developed a strong nationwide market presence, supported by more than 2,000 sales points across Malaysia. Its products are supplied to morning markets, night markets, coffee shops, restaurants, mini markets, supermarkets, hypermarkets, frozen food stores, and other non-halal markets.
The company currently operates three modern production factories and warehouses in the Seri Kembangan Industrial Zone, with facilities spanning approximately 12,000 square feet each and supported by a workforce of about 200 employees.
Introducing Omega-3 Pork into Traditional Fuzhou Char Siew Pau
Sintak Kee Foods’ recognised achievement centres on its innovation in using Omega-3 pork in traditional Fuzhou Char Siew Pau, creating a product that brings together traditional pau-making techniques with a modern ingredient profile.
Its Honey BBQ Char Siew Pau is made with a savoury-sweet barbecue filling wrapped in soft pau skin, designed for frozen storage and convenient steaming. The product is distributed in a six-piece pack and manufactured in Malaysia under the Sintak Kee brand.
The Omega-3 pork variant was introduced in 2024, marking an important step in the company’s product innovation journey. By incorporating Omega-3 pork into a traditional Fuzhou-style pau, Sintak Kee Foods demonstrates how heritage food products can continue evolving while retaining the familiar flavours that consumers enjoy.
During product development, the team visited producers and pork farms across Malaysia to study Char Siew Pau preparation techniques and better understand raw material quality. Working closely with its supply chain partners, Sintak Kee Foods refined its recipe to reduce the strong pork aroma commonly associated with traditional fillings while preserving the authentic taste of Fuzhou-style Char Siew Pau.
A Record-Breaking Year of Consumer Demand
In 2025, Sintak Kee Foods recorded 2,238,391 units sold for its traditional Fuzhou Char Siew Pau using Omega-3 pork, establishing the milestone recognised by ASEAN Records.
This strong market response reflects the company’s ability to combine product innovation, consistent manufacturing, reliable distribution, and consumer trust across a wide sales network.
Beyond the Char Siew Pau category, Sintak Kee Foods has developed more than 200 varieties of frozen food products, including dim sum, traditional pau, cartoon character pau, premium packaged pau, western food and snack items, premium dim sum packaging, and homemade special sauces.
Preserving the Heritage of Fuzhou Cuisine
Beyond product innovation, Sintak Kee Foods remains committed to preserving the heritage of traditional Fuzhou cuisine in Malaysia.
According to the company, Fuzhou buns were once a common staple in traditional Malaysian coffee shops, particularly within communities originating from Sitiawan. As consumer preferences gradually shifted towards Hong Kong-style dim sum, authentic Fuzhou pastries became increasingly uncommon.
Through continuous product development and nationwide distribution, Sintak Kee Foods aims to introduce a new generation of consumers to traditional Fuzhou delicacies while demonstrating that Malaysian Fuzhou cuisine continues to possess strong commercial and cultural value.
Strengthening Quality, Safety, and Market Access
Sintak Kee Foods continues to place strong emphasis on product quality, food safety, and consumer confidence.
Its frozen products are securely packaged using hygienic, food-grade materials and designed with clear product descriptions and easy-to-follow consumption instructions. This supports maximum food safety while giving customers confidence when enjoying the company’s products.
The company’s manufacturing model combines advanced freezing technology, strict hygiene standards, and authentic traditional craftsmanship, allowing Sintak Kee Foods to scale production while preserving product consistency.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 26 June 2026.
The recognition was proudly received by Edmond Lee, Marketing Director of Sintak Kee Foods Sdn Bhd, together with Simon Low, Operation Director of Sintak Kee Foods Sdn Bhd, in acknowledgement of the company’s innovation in introducing Omega-3 pork into traditional Fuzhou Char Siew Pau and achieving the highest number of units sold in a single year.
The presentation was witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To.
Voices of Leadership
Reflecting on the recognition, Edmond Lee, Marketing Director of Sintak Kee Foods Sdn Bhd, shared:
“Receiving both ASEAN Records and ASIA Records is a proud milestone for Sintak Kee Foods. More importantly, it represents international recognition for traditional Fuzhou cuisine that has been part of Malaysia’s food heritage for generations.
This achievement belongs to our entire team and reaffirms our belief that preserving traditional craftsmanship while embracing innovation is the right direction. We hope this recognition will encourage more people, especially younger consumers, to rediscover the unique flavours and cultural value of authentic Fuzhou dim sum.
Looking ahead, we will continue expanding our product range, strengthening our market presence, and bringing Malaysian Fuzhou cuisine to more consumers both locally and internationally.”
Advancing Malaysia’s Frozen Food Manufacturing Industry
This achievement reflects the growing potential of Malaysia’s frozen food manufacturing sector, especially in products that combine traditional recipes with modern production capabilities and ingredient innovation.
By integrating Omega-3 pork into traditional Fuzhou Char Siew Pau and achieving strong nationwide sales, Sintak Kee Foods has demonstrated how local food manufacturers can preserve culinary heritage while continuing to innovate for changing consumer preferences.
The recognition also reinforces the role of Malaysian food manufacturers in promoting authentic Asian flavours through scalable, convenient, and quality-driven frozen food products.
About Sintak Kee Foods Sdn Bhd
Sintak Kee Foods Sdn Bhd is a Malaysian frozen food manufacturer specialising in authentic Chinese and Hong Kong-style buns and dim sum. Established through Sintak Kee Foods Trading in 2001, the company has grown into one of Malaysia’s leading producers of frozen non-halal buns, supported by three modern production facilities, approximately 200 employees, and a nationwide distribution network of more than 2,000 sales points.
Offering more than 200 varieties of frozen food products, including traditional pau, dim sum, cartoon character buns, premium packaged products, western food, snacks, and specialty sauces, Sintak Kee Foods continues to combine authentic craftsmanship with modern food manufacturing standards. Guided by its philosophy of using the finest ingredients at affordable prices, the company remains committed to preserving traditional Fuzhou culinary heritage while expanding its presence across Malaysia and international markets.
ASEAN Records is proud to officially recognise Good Taste Restaurant for achieving a significant regional milestone as the:
First Three-Generation Wanton Noodle Kopitiam Chain Operating in Two Countries, with the Most-Sold Handmade Dry Wanton Noodle in Dark Sauce (1,722,575 plates sold across 30 outlets in 2025; 30 outlets across Malaysia and Indonesia as of June 2026; family recipe in continuous use since 1970).
This achievement reflects Good Taste Restaurant’s strong heritage, customer loyalty, and ability to scale a family recipe into a recognised kopitiam chain across the ASEAN region.
Preserving a Family Recipe Across Generations
Good Taste Restaurant traces its roots back to 1970, when Mr. Lee Jin began serving wanton noodles as a humble street vendor using a family recipe passed down from his grandfather.
Over the decades, the recipe continued to gain loyal support, eventually growing from a traditional street food favourite into a modern kopitiam chain.
Today, the brand continues to honour its three-generation culinary legacy while serving handmade dry wanton noodles in dark sauce to customers across Malaysia and Indonesia.
Scaling Heritage Flavours Across Two Countries
In 2025, Good Taste Restaurant recorded 1,722,575 plates sold across its 30 outlets, demonstrating strong consumer demand and operational consistency.
With 30 outlets across Malaysia and Indonesia as of June 2026, the brand has successfully expanded while maintaining the authenticity, taste, and quality of its signature wanton noodle recipe.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 30 June 2026 at Restoran Good Taste, Jalil Link, marking the formal recognition of Good Taste Restaurant’s record achievement.
The recognition was received on stage by Wilson Lee, Chief Executive Officer; William Lee, Head of Central Kitchen; and Willoon Lee, Chief Operating Officer of Good Taste Restaurant, and was witnessed by Chef Hugo Leung Man To (梁文韬), representing the family leadership behind the brand’s growth and continued culinary legacy.
Voices of Leadership
Reflecting on the recognition, Wilson Lee, Chief Executive Officer of Good Taste Restaurant, shared:
“This recognition is a meaningful tribute to our family’s journey, from a humble street stall to a kopitiam chain serving customers across two countries.
Our recipe has been passed down through generations, and this milestone reminds us of the responsibility we carry to preserve its taste, quality, and heritage.
We are grateful to every customer, team member, and partner who has supported Good Taste Restaurant, and we will continue sharing our family’s wanton noodle legacy with more people across the region.”
About Good Taste Restaurant
Good Taste Restaurant began in 1970 when Mr. Lee Jin started as a street vendor, serving wanton noodles based on a family recipe inherited from his grandfather.
In 2008, he opened his first shop to serve a growing customer base, and in 2013, the recipe was passed down to his three sons, who expanded the business into a modern kopitiam chain.
Today, Good Taste Restaurant operates across Malaysia and Indonesia, offering its signature handmade dry wanton noodle in dark sauce while preserving a culinary legacy built on family heritage, consistency, and customer trust.
ASEAN Records is proud to officially recognise Farm Price Holdings Berhad for achieving the milestone:
First Publicly-Listed Fresh-Vegetable Importer and Exporter Integrating Self-Operated Cold-Chain Storage and Halal-Certified Value-Added Processing (listed May 2024; Singapore ~40% of turnover; 149,548 sq ft built-up & 66,845 sq ft refrigerated on completion; 29,669 pallets/year; ISO 9001:2015, GMP & HACCP accredited; founded 2004)
This recognition celebrates Farm Price Holdings Berhad’s leadership in modernising the fresh produce supply chain through the integration of import and export operations, self-operated cold-chain logistics, and halal-certified value-added processing, setting a new benchmark for the fresh vegetable industry in Malaysia.
Advancing an Integrated Fresh Produce Supply Chain
Founded in 2004, Farm Price Holdings Berhad has grown from a fresh vegetable trading business into an integrated agricultural supply chain company serving wholesalers, retailers, food service operators, and export markets. In May 2024, the company achieved another significant milestone by becoming Malaysia’s first publicly listed company specialising in the import and export of fresh vegetables while integrating its own cold-chain infrastructure and halal-certified processing operations. The company’s listing on the ACE Market of Bursa Malaysia marked an important step in its long-term growth strategy.
Today, Farm Price sources fresh vegetables from both local farms and international suppliers before distributing them efficiently across domestic and overseas markets. Approximately 40% of its annual turnover is contributed by exports to Singapore, reflecting the company’s strong regional market presence.
Strengthening Food Quality Through Cold-Chain Infrastructure
A key strength of Farm Price lies in its investment in dedicated cold-chain logistics and storage facilities that help preserve freshness, minimise food waste, and maintain product quality throughout transportation and distribution.
Upon completion of its latest facility expansion, the company will operate a purpose-built integrated hub comprising approximately 149,548 square feet of built-up area, including 66,845 square feet of refrigerated cold-room facilities, with an annual handling capacity of approximately 29,669 pallets.
Beyond logistics, Farm Price also undertakes halal-certified value-added processing, including cleaning, cutting, sorting, and packaging fresh vegetables according to customer requirements. These operations are supported by internationally recognised ISO 9001:2015, Good Manufacturing Practice (GMP), and Hazard Analysis and Critical Control Points (HACCP) certifications, reinforcing the company’s commitment to food safety, operational quality, and supply chain reliability.
Supporting Food Security and Regional Trade
As demand for fresh, safe, and traceable food continues to increase across the region, Farm Price plays an important role in strengthening agricultural supply chains between Malaysia and neighbouring markets.
Its integrated business model enables greater supply consistency, improved inventory management, and enhanced food quality throughout the distribution process while supporting both local agricultural producers and international trade partners.
By investing in infrastructure, quality assurance systems, and value-added processing capabilities, the company contributes to greater food security while improving the efficiency of fresh produce distribution throughout the ASEAN region.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 28 June 2026.
The recognition was proudly received by Dr. Lawrence Tiong Lee Chian, Managing Director of Farm Price Holdings Berhad, in acknowledgement of his leadership in building Malaysia’s first publicly listed integrated fresh vegetable supply chain combining import and export operations, cold-chain logistics, and halal-certified value-added processing.
The presentation was witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To.
Voices of Leadership
Reflecting on the recognition, Dr. Lawrence Tiong Lee Chian, Managing Director of Farm Price Holdings Berhad, shared:
“This ASEAN Records recognition reflects the dedication of our entire team over the past two decades in building a trusted and integrated fresh produce supply chain. We believe that delivering fresh vegetables goes beyond logistics. It requires continuous investment in infrastructure, food safety, quality assurance, and innovation.
Becoming Malaysia’s first publicly listed company in our sector while integrating cold-chain facilities and halal-certified value-added processing is an important milestone, but it is also a responsibility. We remain committed to strengthening regional food supply chains, supporting sustainable agricultural growth, and delivering safe, high-quality fresh produce to customers across Malaysia and beyond.”
Setting New Standards for Fresh Produce Distribution
This achievement reflects the growing importance of integrated supply chain management in ensuring food quality, safety, and distribution efficiency throughout the agricultural sector.
By combining public market governance, modern cold-chain infrastructure, internationally recognised quality certifications, and regional export capabilities, Farm Price Holdings Berhad has established a benchmark for the future development of the fresh produce industry in ASEAN.
About Farm Price Holdings Berhad
Farm Price Holdings Berhad is a Malaysian integrated fresh produce company established in 2004, specialising in the import, export, processing, storage, and distribution of fresh vegetables. Listed on the ACE Market of Bursa Malaysia in May 2024, the company operates a comprehensive supply chain supported by self-operated cold-chain facilities and halal-certified value-added processing.
Accredited with ISO 9001:2015, Good Manufacturing Practice (GMP), and Hazard Analysis and Critical Control Points (HACCP) certifications, Farm Price continues to strengthen food quality, supply chain resilience, and regional agricultural trade while serving customers across Malaysia and international markets, particularly Singapore.
ASEAN Records is proud to officially recognise Meng Meng Duck for achieving the milestone:
Most Dang Gui Herbal Charcoal-Roasted Ducks Sold in One Year by a Roast Duck Restaurant Group (60,289 ducks; 7 outlets across Malaysia; June 2025 – May 2026; established since 2003)
This recognition celebrates Meng Meng Duck’s longstanding dedication to preserving traditional Chinese roast meat craftsmanship while building one of Malaysia’s most recognised roast duck restaurant brands. Through its signature Dang Gui Herbal Charcoal-Roasted Duck and consistent culinary standards, the brand has established itself as a favourite destination for authentic charcoal-roasted Cantonese cuisine.
Preserving Traditional Charcoal-Roasted Culinary Heritage
Established in 2003, Meng Meng Duck began as a modest coffee shop stall in Johor Bahru before growing into a restaurant group with seven outlets across Malaysia and a team of nearly 200 employees. Throughout its journey, the company has remained committed to preparing traditional charcoal-roasted delicacies that preserve the authentic flavours of Chinese culinary heritage.
Its signature Dang Gui Herbal Charcoal-Roasted Duck is prepared using an exclusive Dang Gui herbal marinade before being slowly roasted over charcoal fire. The traditional roasting method produces crispy golden skin while preserving tender, juicy meat infused with aromatic herbal flavours, making it the restaurant’s most iconic and best-selling dish.
From June 2025 to May 2026, Meng Meng Duck sold an impressive 60,289 Dang Gui Herbal Charcoal-Roasted Ducks across its seven outlets, setting a new benchmark for a specialised roast duck restaurant group in the region.
Consistency Through Centralised Quality Standards
A key factor behind Meng Meng Duck’s sustained success is its commitment to consistency and quality.
The company operates a central kitchen that ensures every outlet maintains the same high standards of food preparation, hygiene, and flavour consistency. From ingredient preparation to roasting techniques, every process follows carefully developed standards while preserving traditional recipes that have been refined over more than two decades.
Beyond its signature roast duck, Meng Meng Duck offers a wide selection of traditional roast meats, Cantonese dishes, dim sum, and Nanyang-inspired specialities, providing customers with an authentic Chinese dining experience rooted in heritage and craftsmanship.
Building a Brand Through Tradition and Innovation
Throughout its growth, Meng Meng Duck has remained guided by its mission:
“To preserve traditional charcoal-roasted Chinese cuisine while passing this culinary heritage on to future generations.”
By combining authentic cooking methods with modern operational systems, the company has successfully expanded its presence while maintaining the quality that has earned the loyalty of generations of customers.
Its continued investment in product development, operational excellence, and customer service has enabled Meng Meng Duck to evolve into one of Malaysia’s most recognised charcoal-roasted restaurant brands.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 28 June 2026.
The recognition was proudly received by Mr. Chew Kwee Meng, Chief Executive Officer and Founder of Meng Meng Duck, together with Ms Amy Leong, Chief Financial Officer, in acknowledgement of their leadership in preserving authentic charcoal-roasted Chinese cuisine while building Meng Meng Duck into one of Malaysia’s leading roast duck restaurant groups.
The presentation was witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To, recognising the brand’s contribution to preserving and promoting traditional Chinese roast meat culture.
Voices of Leadership
Reflecting on the recognition, Mr. Chew Kwee Meng, Chief Executive Officer and Founder of Meng Meng Duck, shared:
“This ASEAN Records recognition is a tribute to every member of our team and every customer who has supported us throughout our journey. For more than two decades, we have remained committed to preserving the traditional art of charcoal-roasted cuisine while continuously improving our quality and service.
Our signature Dang Gui Herbal Charcoal-Roasted Duck represents not only our craftsmanship but also our passion for sharing authentic Chinese flavours with every customer. We will continue to uphold these traditions while bringing our culinary heritage to even more people in the years ahead.”
Strengthening Malaysia’s Chinese Culinary Heritage
This achievement reflects the enduring popularity of traditional Chinese roast meat cuisine and demonstrates how authentic craftsmanship, operational consistency, and customer trust can build a lasting culinary brand.
By preserving charcoal-roasting techniques while expanding through modern restaurant operations, Meng Meng Duck continues to contribute to the appreciation and continuity of Chinese culinary heritage across Malaysia and the ASEAN region.
About Meng Meng Duck
Meng Meng Duck is a Malaysian restaurant group established in 2003, specialising in traditional charcoal-roasted Chinese cuisine. Best known for its signature Dang Gui Herbal Charcoal-Roasted Duck, the brand combines authentic recipes, charcoal roasting techniques, and centralised quality control to deliver consistent dining experiences across its seven outlets in Malaysia.
With a menu featuring roast meats, Cantonese classics, dim sum, and Nanyang-inspired dishes, Meng Meng Duck continues to uphold its mission of preserving traditional Chinese culinary heritage while serving generations of customers with quality, authenticity, and passion.
ASEAN Records is proud to officially recognise KL XieLaoBan (KL蟹老板) for achieving a significant regional milestone as the:
First Single-Persona Crab Delivery Brand Selling Cooked-to-Order Crab Dishes Driven by Short-Video Content Across Multiple Platforms (70,413 orders fulfilled from 1 Nov 2023 to 24 Jun 2026; daily 12pm–2am; video across 6 social platforms: TikTok, Douyin, Facebook, RedNote, Instagram, WeChat).
This milestone reflects KL XieLaoBan’s strong digital influence, operational consistency, and customer demand for freshly prepared crab dishes. By building its growth through short-video content across TikTok, Douyin, Facebook, RedNote, Instagram, and WeChat, KL XieLaoBan has set a new benchmark for social commerce, seafood delivery innovation, and content-led F&B success across the ASEAN region.
Redefining Seafood Delivery Through Personality-Led Content
KL XieLaoBan, also known in Chinese as KL蟹老板, has built its identity around a single-persona digital presence, using short-form video content to connect directly with audiences and convert online attention into real customer orders.
Operating daily from 12:00 PM to 2:00 AM, the brand fulfilled 70,413 cooked-to-order crab dish orders between 1 November 2023 and 24 June 2026, demonstrating its ability to maintain both customer engagement and operational consistency.
Through its content-led approach, KL XieLaoBan has transformed seafood delivery from a traditional ordering model into a highly visible, personality-driven F&B experience.
Setting a New Benchmark for Social Commerce in F&B
By leveraging six major social platforms, KL XieLaoBan has shown how digital storytelling, personal branding, and consistent product execution can drive measurable business growth.
The brand’s success reflects the changing landscape of F&B commerce, where trust, visibility, and real-time audience engagement play a major role in customer decision-making.
This achievement positions KL XieLaoBan as an example of how local food entrepreneurs can use content platforms to build scalable, high-demand food delivery brands within the ASEAN region.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 27 June 2026 at PJ SS2, marking the formal recognition of KL XieLaoBan’s record achievement.
The recognition was received on stage by Jerry Lee Chun Jian, Founder of KL XieLaoBan, and was witnessed by Chef Hugo Leung Man To (梁文韬), representing the brand’s entrepreneurial drive, digital growth, and culinary credibility behind this milestone.
Voices of Leadership
Reflecting on the recognition, Jerry Lee Chun Jian, Founder of KL XieLaoBan (KL蟹老板), shared:
“Receiving both ASEAN Records and ASIA Records recognition at the age of 23 is a milestone I never imagined when I first started KL XieLaoBan. This achievement proves that dreams are not limited by age, as long as we continue to work hard, stay consistent, and believe in what we are building.
This honour belongs to every customer who has supported us, every team member who has grown with us, and everyone who believed in KL XieLaoBan from the beginning. I am also grateful to Chef Hugo Leung Man To for his encouragement and support.
Moving forward, I will continue building KL XieLaoBan with dedication and hope to bring a Malaysian brand to a bigger stage.”
About KL XieLaoBan
KL XieLaoBan (KL蟹老板) is a Malaysia-based crab delivery brand known for its cooked-to-order crab dishes and strong personality-driven online presence.
Built through short-video content across multiple platforms, the brand connects with customers through digital storytelling, real-time engagement, and consistent seafood delivery service.
With its focus on freshly prepared crab dishes, platform-driven visibility, and customer trust, KL XieLaoBan continues to grow as a content-led F&B brand within Malaysia’s evolving social commerce landscape.
ASEAN Records is proud to officially recognise Mr Sotong for achieving a significant regional milestone as the:
Highest Cumulative Sales Volume of Halal-Certified 100% Cuttlefish Multi-Variant Dried Snacks (80,070.61 KG sold from 2023–2025 across 12 product variants through retail and online channels).
This milestone is reflected through the outstanding sales of 80,070.61 KG from 2023 to 2025, spanning 12 product variants distributed through both retail and online channels. By demonstrating strong consumer demand, product variety, and effective multi-channel distribution, Mr Sotong has set a new benchmark for excellence, quality, and sales performance in the Halal seafood snack industry across the ASEAN region.
Preserving Heritage Flavours Through Product Excellence
Mr Sotong’s journey began with humble roots in Johor’s traditional night markets, where a passion for authentic flavours and customer satisfaction laid the foundation for what would become a recognised Malaysian snack brand.
Over the years, the company has remained committed to producing high-quality cuttlefish snacks made from 100% cuttlefish while maintaining strict Halal standards and transparent sourcing practices.
Its signature Honey-Glazed Traditional Cuttlefish and Crispy Cuttlefish Snack have become favourites among consumers, while the introduction of additional flavour variants has allowed the brand to appeal to a new generation of snack lovers without compromising its heritage.
Expanding Malaysian Flavours Through Multi-Channel Growth
Today, Mr Sotong operates through a growing retail network and major e-commerce platforms, reaching customers through physical stores as well as Shopee, Lazada, and TikTok Shop.
The achievement of selling more than 80 tonnes of dried cuttlefish snacks across 12 variants demonstrates the brand’s ability to combine traditional product quality with modern distribution strategies.
As consumer demand continues to grow, Mr Sotong remains focused on expanding its regional presence while introducing more people to the authentic flavours of Malaysian seafood snacks.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 12 June 2026 at KSL City Mall, Johor Bahru.
The recognition was received on stage by Mr. Arthur Oon Keng Kiat (Mr. Oon), Chief Executive Officer of Mr Sotong, representing the company’s commitment to product quality, customer trust, and the preservation of Malaysia’s food heritage.
Voices of Leadership
Reflecting on the recognition, Mr. Arthur Oon Keng Kiat, Chief Executive Officer of Mr Sotong, shared:
“This recognition is more than just an achievement. It is a testament to our unwavering dedication to quality, innovation, and delivering the best experience to our customers.
Every fresh ingredient, every carefully prepared product, and every customer who has supported and trusted us along the way has been part of this journey.
This recognition does not belong to us alone. It belongs to every customer who supports Mr Sotong, every team member who works tirelessly behind the scenes, and every partner who has grown with us throughout the years.
Moving forward, we will continue to stay true to our mission of bringing the unique flavours and spirit of Malaysian food culture to a wider regional audience.
We believe that true success is not measured by records alone, but by the memorable experiences we create and the lasting trust we build with our customers.”
About Mr Sotong
Mr Sotong is a Malaysian snack brand with roots dating back to 1989, beginning from a humble night market stall before growing into a recognised name in dried seafood snacks.
Known for its signature cuttlefish products, the brand specialises in high-quality Halal-certified snacks made from 100% cuttlefish, combining authentic Malaysian flavours with modern quality standards.
Today, Mr Sotong serves customers through multiple retail locations and online platforms while continuing to promote Malaysian food heritage to both local and international consumers.
Arcura TCM Recognised by ASEAN Records for First Ready-to-Drink BaZhen Products Featuring Patented and Trademarked Functional Ingredients
ASEAN Records is proud to officially recognise Arcura TCM for achieving the milestone:
First Ready-to-Drink BaZhen Products Featuring a Patented Ingredient for Menopausal Health and a Trademarked Ingredient for Post-Menstrual Recovery (Estrog-100™ – Patent No. MY-184493-A, Granted on 01/04/2021, used in ESTRO GOLD; LPBoost® – Registered Trademark of ingredient supplier, used in YUAN-QI).
Modernising Traditional BaZhen for Contemporary Women
Arcura TCM introduces a modern approach to traditional Chinese herbal wellness through its ready-to-drink BaZhen health tonics, designed to modernise a classical herbal formulation that has long been used in Traditional Chinese Medicine (TCM) for supporting women’s vitality and wellbeing.
Traditionally, BaZhen (Eight Treasures) herbal formulations combine the principles of Si Jun Zi Tang (Four Gentlemen Decoction) for replenishing Qi and Si Wu Tang (Four Substances Decoction) for nourishing blood. While these classical formulas are widely recognised in TCM practice for improving vitality and supporting women’s reproductive health, their traditional preparation requires lengthy boiling processes and precise herbal balancing, making them difficult to integrate into modern daily routines.
Arcura TCM addresses this limitation by transforming the classical BaZhen formula into a convenient ready-to-drink format, allowing users to consume the formulation instantly without the need for prolonged preparation. Produced under controlled manufacturing standards, the formulation ensures consistent ingredient ratios and quality while maintaining the therapeutic principles of the traditional recipe.
Integrating Traditional Herbal Wisdom with Modern Scientific Ingredients
A key innovation of Arcura TCM’s BaZhen product line is the integration of scientifically recognised functional ingredients with traditional herbal knowledge.
The product incorporates LPBoost®, derived from Kacip Fatimah, a botanical widely known in Southeast Asia for supporting hormonal balance and women’s reproductive health. The ingredient is used in the YUAN-QI BaZhen formulation, designed to support women’s health following menstruation and help regulate hormonal functions.
The formulation also includes Estrog-100™, a patented ingredient associated with menopausal health support, including helping to manage symptoms such as hot flashes, sleep disturbances, and hormonal imbalance. This ingredient is incorporated into the ESTRO GOLD BaZhen formulation, developed for women experiencing menopausal transition and hormonal changes.
To balance the warming properties of traditional BaZhen herbs, the formulation also incorporates Mai Dong (Ophiopogon tuber), known in traditional herbal practice for nourishing Yin, improving hydration, and helping maintain internal balance. This addition allows the formulation to provide replenishing benefits without excessive internal heat, making it suitable for modern lifestyle patterns.
Targeted Wellness Solutions for Different Life Stages
Arcura TCM’s BaZhen product line is designed with age-specific formulations that address the evolving wellness needs of women at different stages of life.
For younger women, YUAN-QI BaZhen focuses on replenishing Qi and blood following menstruation, helping support energy levels, hormonal balance, and menstrual health. For mature women, ESTRO GOLD BaZhen targets menopausal wellness by supporting hormonal stability, emotional balance, and overall vitality.
This structured approach reflects the traditional TCM principle that women’s health requires different forms of nourishment and support throughout different life phases, combining classical herbal wisdom with modern health innovation.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 11 March 2026 during the 8th ASEAN Records Gather of Achievers, and was proudly received by Leong Wai Chean, Director of Arcura TCM, and Chan Mei Gin, Chief Executive Officer of Arcura TCM, in acknowledgement of their leadership in modernising traditional BaZhen herbal formulations through innovative ready-to-drink solutions and science-supported functional ingredients.
The achievement was later re-presented on 12 June 2026 at the Mid Valley Malaysia Health & Beauty Expo, further highlighting Arcura TCM’s contribution to modern women’s wellness through the integration of traditional herbal knowledge and contemporary product innovation.
Voices of Leadership
Reflecting on the recognition, Chan Mei Gin, Chief Executive Officer of Arcura TCM, shared:
“Traditional BaZhen formulations have long been valued in Chinese medicine for supporting women’s health, but preparation methods often make them difficult to integrate into modern lifestyles. At Arcura TCM, our goal was to preserve the wisdom of these classical herbal formulas while introducing modern innovation through ready-to-drink formats and scientifically supported ingredients. This ASEAN Records recognition encourages us to continue bridging traditional knowledge with modern wellness solutions for women.”
About Arcura TCM
Arcura TCM is a wellness brand dedicated to modernising traditional Chinese herbal formulations through innovative product design, scientific ingredient integration, and convenient consumption formats. By combining classical TCM knowledge with contemporary research and product development, Arcura TCM aims to make traditional herbal wellness solutions more accessible for modern consumers while supporting women’s health across different stages of life.
ASEAN Records is proud to officially recognise Prof. Master Chef Michael Ooi Beng Hock for achieving the milestone:
First Chef to Be Simultaneously Awarded Triple Master Chef Certifications by a Public University(Master Pastry Chef, Western Cuisine Master Chef, and Nanyang Authentic Cuisine Master Chef; awarded by Universiti Malaya on 21 April 2026; since programme inception in 2019)
This recognition reflects an outstanding achievement in culinary education and professional excellence, highlighting mastery across multiple culinary disciplines.
A Historic Culinary Achievement
On 21 April 2026, Prof. Master Chef Michael Ooi Beng Hock was simultaneously awarded three Master Chef certifications by Universiti Malaya, becoming the first chef to achieve this distinction since the programme began in 2019.
The certifications include:
Master Pastry Chef
Western Cuisine Master Chef
Nanyang Authentic Cuisine Master Chef
The achievement demonstrates strong expertise in pastry arts, Western cuisine, and traditional Nanyang culinary practices.
Recognising Excellence in Culinary Education
This milestone highlights the growing importance of professional certification and continuous learning within the culinary industry.
By attaining mastery across multiple disciplines, Prof. Master Chef Michael Ooi Beng Hock reflects the dedication, technical skill, and versatility required in today’s evolving food and hospitality sector.
The recognition also showcases the role of Universiti Malaya in supporting culinary development and professional standards.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 9 May 2026 in recognition of Prof. Master Chef Michael Ooi Beng Hock’s achievement.
The recognition was certified in acknowledgement of his accomplishment in becoming the first chef to simultaneously receive three Master Chef certifications from a public university.
Voices of Leadership
Reflecting on the recognition, Prof. Master Chef Michael Ooi Beng Hock shared:
“This recognition is a meaningful milestone in my culinary journey. Receiving three Master Chef certifications simultaneously reflects years of dedication, continuous learning, and passion for the culinary arts.
I hope this achievement will inspire more chefs and young culinary professionals to continue improving themselves and pursuing excellence in the industry.”
About Prof. Master Chef Michael Ooi Beng Hock
Prof. Master Chef Michael Ooi Beng Hock is a culinary professional with expertise in pastry arts, Western cuisine, and Nanyang culinary traditions.
He has received multiple recognitions throughout his career for his contributions to culinary excellence, education, and industry development, while continuing to promote innovation and culinary craftsmanship across the region.
ASEAN Records is proud to officially recognise Zoey’s Homemade for achieving the milestone:
Most Designed Cartoon-Shaped Buns Produced by a Mother-Led Production Team, Made with Healthy Formulations (300 designs, all with no added colouring, no added preservatives, no added additives)
This recognition celebrates an extraordinary achievement in children’s food innovation, recognising how a mother-led team transformed a simple mission of encouraging healthier eating habits into a trusted Malaysian brand known for creativity, nutrition, and child-friendly food products.
From a Home Kitchen to a Recognised Children’s Food Brand
Zoey’s Homemade was founded on a simple belief: healthy food should be both nutritious and enjoyable for children.
Like many parents, the team behind the brand recognised the challenges of encouraging children to embrace healthier food choices. Rather than viewing healthy eating as a struggle, they saw an opportunity to make nutritious food more appealing through creativity, innovation, and thoughtful food design.
What began as handcrafted cartoon-shaped buns prepared from a home kitchen gradually evolved into a growing children’s healthy food brand. Today, Zoey’s Homemade offers a diverse range of products including cartoon-shaped buns, children’s chicken-based food products, healthy snacks, and other child-friendly food innovations.
Combining Creativity with Healthy Nutrition
The ASEAN Records recognition reflects years of continuous product innovation and dedication to creating healthier food experiences for children.
To date, Zoey’s Homemade has developed more than 300 cartoon-shaped bun designs, creating a unique niche within the children’s food industry by combining creativity, nutrition, and emotional connection through food.
The brand remains committed to using natural ingredients and incorporating fruits and vegetables into its products. All products are made without added colouring, added preservatives, or added additives, providing families with healthier food choices they can trust.
Launch of Malaysia’s First Child-Friendly Cartoon Bun Factory Moving Towards Halal Certification
In conjunction with the ASEAN Records presentation ceremony, Zoey’s Homemade also celebrated another major milestone with the launch of Malaysia’s first child-friendly cartoon bun factory moving towards Halal certification.
The new facility represents an important step in the company’s transition from home-based production to a more professional, scalable, and standardised operation.
Designed to support future growth, the factory will strengthen production capacity, food safety standards, quality assurance systems, and operational efficiency, while enabling the company to meet growing demand from both domestic and international markets.
The company is also actively working towards Halal certification as part of its long-term vision to make its products accessible to a broader consumer base across diverse communities and export markets.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 11 March 2026 during the 8th ASEAN Records Gather of Achievers held at Andaman Seafood Village, Kuala Lumpur, Malaysia.
The recognition was certified and received by Jamie Lim, Founder of Zoey’s Homemade, in acknowledgement of her leadership in developing one of Malaysia’s most innovative children’s healthy food brands.
The presentation was witnessed by YB Datuk Chan Foong Hin, Deputy Minister of Agriculture and Food Security Malaysia.
Prior to this, the achievement was also presented on 30 November 2025 during a special recognition ceremony witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To, reflecting early recognition of the brand’s achievement and innovation within the children’s healthy food sector.
The ASEAN Records recognition was later re-presented during Zoey’s Homemade’s official celebration and factory launch event on 6 June 2026, where industry leaders, business partners, shareholders, customers, and invited guests gathered to commemorate the milestone and witness the launch of Malaysia’s first child-friendly cartoon bun factory moving towards Halal certification.
Voices of Leadership
Reflecting on the recognition, Jamie Lim, Founder of Zoey’s Homemade, shared:
“This milestone is more than an expansion of our production capacity. It represents our commitment to bringing healthier, safer, and more creative food products to more families.
With the launch of our child-friendly cartoon bun factory, we are entering a new chapter of growth. Moving forward, we will continue investing in research and development, incorporating more natural ingredients, fruits, vegetables, and essential nutrients into our products to support children’s growth and wellbeing.
We want children to enjoy food that is not only fun and delicious, but also provides more balanced nutrition. This recognition inspires us to continue innovating while staying true to our mission of helping children grow up healthy and happy.”
Looking Ahead
As Zoey’s Homemade continues to grow, the company remains focused on advancing children’s nutrition through innovation.
Future product development will emphasise the use of natural ingredients, fruits, vegetables, and functional food innovation to create healthier, more balanced, and more enjoyable food experiences for children.
With expanding production capabilities, a growing product portfolio, and a clear commitment to children’s wellbeing, Zoey’s Homemade is well positioned to strengthen its role as a leading children’s healthy food brand while bringing Malaysian food innovation to a wider audience.
About Zoey’s Homemade
Zoey’s Homemade is a Malaysian children’s healthy food brand dedicated to developing nutritious, creative, and child-friendly food products.
Its product portfolio includes cartoon-shaped buns, children’s chicken-based food products, healthy snacks, and other innovative food solutions designed to support healthy childhood development.
Guided by its mission of creating innovative children’s food with natural ingredients while supporting healthy and happy growth, the brand continues to combine nutrition, creativity, and quality in promoting healthier eating habits among children.
