ASEAN Records | Sport & Game News

Bangi Golf Resort Recognised by ASEAN Records for Organising the First Durian-Carrying Run

July 15, 2026July 15, 2026 editor News, Sport & Game Bangi Golf Resort

Four people in business attire pose with a framed award in front of a dark backdrop with large ASEAN lettering behind them.

ASEAN Records is proud to officially recognise Bangi Golf Resort for achieving a significant regional milestone as the:

First Durian-Carrying Run
(5KM distance with one whole durian per runner; 4 editions with first edition in 2019; 1,563 participants across 4 editions).

This achievement reflects Bangi Golf Resort’s creativity in combining sports, tourism, and Malaysia’s iconic King of Fruits, establishing a new benchmark for experiential community events across the ASEAN region.

Bringing Sport and Durian Culture Together

Introduced in 2019, the Bangi Golf Resort Durian-Carrying Run challenges participants to complete a 5-kilometre course while carrying an entire durian throughout the race.

The event has become one of Malaysia’s most distinctive recreational experiences, encouraging creativity through unique durian-carrying methods, colourful costumes, and enthusiastic community participation.

Across four successful editions, the run has attracted 1,563 participants, demonstrating its growing popularity as part of the annual Bangi Golf Resort Durian Festival.

Promoting Malaysia’s Durian Heritage Through Community Engagement

Beyond the race itself, the Bangi Golf Resort Durian Festival has evolved into a celebration of Malaysia’s durian culture, bringing together growers, enthusiasts, families, and visitors through competitions, exhibitions, culinary experiences, and tourism activities.

The annual festival also hosts the Bangi Durian Competition, recognised as the First Regional-Level Durian Competition Since 2018, reinforcing Bangi Golf Resort’s ongoing contribution to promoting Malaysia’s durian heritage and agrotourism.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 4 July 2026 at Bangi Resort Hotel, marking the formal recognition of Bangi Golf Resort’s record achievement.

The recognition was received on stage by Datuk Zaini Yusoff, Immediate Past Chairperson of REDHA Selangor Branch, together with Tan Ban Keat, Founder of the Bangi Golf Resort Durian Festival & Awards, representing the organising team and community partners behind this pioneering initiative.

Voices of Leadership

Reflecting on the recognition, Tan Ban Keat, Founder of the Bangi Golf Resort Durian Festival & Awards, shared:

“What started as a fun community activity has grown into a signature event that celebrates Malaysia’s love for durian while bringing people together through sports and tourism. This recognition belongs to every participant, volunteer, sponsor, and partner who has helped make the Durian-Carrying Run a meaningful annual tradition. We look forward to continuing this journey and promoting Malaysia’s durian culture to even more visitors across the region.”

About Bangi Golf Resort

Located in the heart of Bandar Baru Bangi, Bangi Golf Resort is a leading golf and lifestyle destination featuring a beautifully maintained 27-hole championship golf course surrounded by lush greenery.

Beyond golf, the resort serves as a vibrant hub for dining, recreation, corporate events, weddings, and community programmes. Through signature initiatives such as the Bangi Golf Resort Durian Festival, the resort continues to promote local culture, tourism, and memorable lifestyle experiences for visitors from Malaysia and beyond.

For more information, visit:
https://bangigolfresort.com/

EXP Fishing Recognised by ASEAN Records as the Largest Specialist Soft Frog Brand

June 9, 2026June 9, 2026 editor News, Sport & Game

Two presenters pose on a stage holding a framed ASEAN Records award, smiling with a festive backdrop behind them.

ASEAN Records is proud to officially recognise EXP Fishing for achieving a significant regional milestone as the:

Largest Specialist Soft Frog Brand
(2,088,631 units sold from 2021–2025; 659 SKUs across colour and size variants in 4 dedicated series; 672 authorised dealers nationwide; customers across 5 countries; brand established 2015).

This milestone reflects EXP Fishing’s strong market influence, product specialisation, and contribution to the growth of soft frog lure fishing culture across the ASEAN region.

Transforming Soft Frog Lure Fishing Through Innovation

Established in 2015, EXP Fishing entered the market at a time when snakehead fishing in Southeast Asia was still largely dominated by traditional live bait.

Instead of following conventional trends, the brand focused on an overlooked segment — soft frog lures — and committed itself to product innovation, field testing, and market education.

Through continuous research and development, EXP Fishing refined its soft frog lure designs to deliver practical performance for real anglers, helping shift fishing habits and build greater confidence in lure-based techniques.

Building a Specialist Brand with Regional Influence

From 2021 to 2025, EXP Fishing recorded 2,088,631 soft frog lure units sold, supported by 659 SKUs across colour and size variants in four dedicated series.

With 672 authorised dealers nationwide and customers across 5 countries, the brand has built a strong community of anglers who value performance, accessibility, and product reliability.

This achievement demonstrates how a Malaysian fishing brand can grow from a focused product category into a recognised specialist name with influence across Southeast Asia.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 6 June 2026 at Taman Tasik Metropolitan in Kepong, Kuala Lumpur, marking the formal recognition of EXP Fishing’s record achievement.

The recognition was received on stage by Mr. Junn Ng, Founder and Chief Executive Officer of EXP Fishing, representing the leadership, innovation, and community-building efforts behind this regional milestone.

Voices of Leadership

Reflecting on the recognition, Mr. Junn Ng, Founder and Chief Executive Officer of EXP Fishing, shared:

“The journey of EXP Fishing has never been easy. Along the way, we were underestimated many times, but we continued to believe in innovation and our commitment to producing the best products.

Our goal is not only to sell fishing products, but to drive the fishing culture in Southeast Asia. This recognition proves that more anglers are embracing soft frog lures, and that is the achievement we are most proud of.

For us, this milestone is not the final destination — it is a new starting point for EXP Fishing to continue innovating, educating the market, and bringing a Malaysian local brand to a larger stage.”

About EXP Fishing

EXP Fishing is a Malaysian fishing equipment brand established in 2015, specialising in soft frog lures and performance-driven fishing products.

Guided by the philosophy of “Explore, Experience, Expert,” the brand focuses on research, field testing, product education, and practical content to support anglers in improving their fishing experience.

Beyond soft frog lures, EXP Fishing has expanded into additional product categories including line, rod, and reel series, while continuing to strengthen its influence among fishing communities in Malaysia and Southeast Asia.

For more information, visit:
https://www.expfishing.com/

ASEAN Records Officially Launched at the 2nd ASEAN Festival 2024

November 14, 2024November 18, 2024 admin Art & Entertainment, Building & Structure, Business Trade, Human Achievement, Nature, News, Science & Technology, Sport & Game ASEAN, Laos, Malaysia, Philippines, Timor-Leste, Vietnam

The ASEAN Records was officially launched today during the grand 2nd ASEAN Festival 2024, a four-day cultural festival held at GEM Box, Nilai. This monumental launch marks a new era in celebrating and documenting the extraordinary achievements within the ASEAN region, further strengthening regional unity and showcasing excellence.

Founded by Eldrick Koh and Gillian Ooi, ASEAN Records aims to honor exceptional achievements within the ASEAN community, encompassing individual, organizational, and collective contributions. With a commitment to fairness, credibility, and transparency, ASEAN Records sets a new standard for recognizing milestones that shape and inspire the region.

About ASEAN Records

ASEAN Records was officially approved by the ASEAN Secretariat on 1st December 2023, reinforcing its legitimacy as a trusted platform for honoring achievements across the region. The initiative focuses on measurable milestones that highlight contributions in areas such as cultural heritage, innovation, and entrepreneurship.

These records serve as benchmarks of credibility, ensuring each achievement is rigorously verified and meets the highest standards of authenticity. By celebrating these milestones, ASEAN Records highlights the strengths and potential of the ASEAN community, promoting pride and unity among its members.

The launch ceremony was officiated by Dr. Christina Yeo, representing YB Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts, and Culture Malaysia. Distinguished guests from ASEAN embassies and key organizations were present, including:

Y.M. Tengku Dato’ Dr Hishammudin Zaizi Bin Y.A.M. Tengku Bendahara Azman Shah Alhaj
Mr. Eldrick Koh – Founder, ASEAN Records & Organizing Chairman of ASEAN Festival
Ms. Gillian Ooi – Founder, ASEAN Records
H.E. Thepthavone Sengmany – Ambassador of Embassy of the Lao People’s Democratic Republic to Malaysia
H.E. Aung Soe Win – Ambassador of Embassy of the Republic of the Union of Myanmar
H.E. Lisualdo Gaspar – Ambassador of Embassy of the Democratic Republic of Timor-Leste
Ms. Tran Thi Chang – President, Malaysia-Vietnam Friendship Association
Mr. Roussel Reyes – Consul General, Embassy of the Republic of the Philippines

**H.E. Thepthavone Sengmany** Ambassador of Embassy of the Lao People’s Democratic Republic to Malaysia

**H.E. Aung Soe Win** Ambassador of Embassy of the Republic of the Union of Myanmar

**Ms. Tran Thi Chang** President, Malaysia-Vietnam Friendship Association

**Mr. Roussel Reyes** Consul General, Embassy of the Republic of the Philippines

**H.E. Lisualdo Gaspar** Ambassador of Embassy of the Democratic Republic of Timor-Leste

The Vision of ASEAN Records

Our vision is to create a platform that not only celebrates achievements but also inspires a culture of excellence within the ASEAN region. These records symbolize the resilience, creativity, and innovation of the people and organizations in our community.

ASEAN Records is more than just a recognition platform. It is a movement to spotlight the potential and extraordinary accomplishments of our region, bringing attention to stories that inspire and unite us.

Asia Big Power Sdn Bhd has achieved an ASEAN Record for creating Malaysia’s Largest Rooftop Beverage Can Replica: BIG BEE Honey Drinks Can Replica, measuring 10.65 meters in height and 6.03 meters in diameter

*City Coin Laundry Sdn Bhd has achieved an ASEAN Record for the Largest Self-Service Laundromat Chain in ASEAN, with 760 outlets*

*Eco Foodsoft (M) Sdn Bhd has achieved an ASEAN Record for ASEAN’s Largest Earthworm Farm by Monthly Vermicast Production, producing over 10 tons monthly*

*Rest N Go App Sdn Bhd (formerly Gintell Rest N Go) has achieved an ASEAN Record for the Largest Deployment of Vending Massage Chairs in ASEAN, with 6,691 units across seven ASEAN countries*

A Platform for Achievements

ASEAN Records honors achievements that represent the diverse strengths of ASEAN, from cultural heritage preservation to groundbreaking innovation and entrepreneurship. Each recognition undergoes a rigorous verification process, ensuring the integrity of every milestone documented.

By recognizing these contributions, ASEAN Records fosters pride in the region and creates opportunities for collaboration and growth across member countries.