ASEAN Records is proud to officially recognise Datuk Roger Wong, Principal Speaker of MALAYSIA SME Sportrepreneur Congress 2026 and Founder & Managing Director of KGW Group Bhd, for achieving a significant regional milestone as the:
Highest-Altitude Business Congress Session Delivered By a Panel of Speakers at a Mountain Summit (Low’s Peak, 4,095 m, Mount Kinabalu; delivered on foot at the peak; 17 June 2026).
This achievement reflects Datuk Roger Wong’s leadership, resilience, and commitment to inspiring entrepreneurs through an extraordinary business session conducted at Malaysia’s highest mountain peak.
Inspiring Entrepreneurs at Malaysia’s Highest Peak
As the principal speaker of the MALAYSIA SME Sportrepreneur Congress 2026, Datuk Roger Wong ascended Mount Kinabalu on foot to deliver a business congress session at Low’s Peak, 4,095 metres above sea level.
The initiative challenged the conventional format of business conferences by bringing entrepreneurship beyond hotel ballrooms and convention halls to one of Southeast Asia’s most iconic natural landmarks.
Through the session, the speakers shared insights on leadership, resilience, teamwork, and perseverance, drawing meaningful parallels between reaching a mountain summit and building a successful business.
Championing Leadership Beyond the Boardroom
The achievement demonstrates that effective leadership extends beyond professional success. It also requires discipline, endurance, preparation, and the courage to embrace unfamiliar challenges.
By participating in the record-setting congress, Datuk Roger Wong reinforced the importance of continuous personal development while inspiring entrepreneurs to pursue excellence in both business and wellbeing.
His contribution reflects the wider purpose of the MALAYSIA SME Sportrepreneur Congress 2026—to encourage business leaders to strengthen their physical resilience, leadership capabilities, and readiness to overcome challenges beyond the workplace.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 7 July 2026, marking the formal recognition of Datuk Roger Wong’s record achievement.
The recognition was received on stage by Datuk Roger Wong, Principal Speaker of MALAYSIA SME Sportrepreneur Congress 2026 and Founder & Managing Director of KGW Group Bhd, representing his contribution to this historic entrepreneurial and experiential leadership milestone.
Voices of Leadership
Reflecting on the recognition, Datuk Roger Wong shared:
“Standing at the summit of Mount Kinabalu reminded me that every meaningful achievement begins with the courage to take the first step. Business success, like climbing a mountain, requires preparation, perseverance, teamwork, and the determination to continue moving forward despite every challenge.
This recognition belongs not only to the speakers, but also to every participant who committed to the journey and supported one another throughout the climb.
I hope this milestone inspires more entrepreneurs to step beyond their comfort zones, strengthen their resilience, and discover what they are capable of achieving.”
About Datuk Roger Wong
Datuk Roger Wong is the Founder & Managing Director of KGW Group Bhd and served as a Principal Speaker of the MALAYSIA SME Sportrepreneur Congress 2026.
With extensive entrepreneurial and leadership experience, he has contributed to the growth of Malaysia’s business and logistics sectors while encouraging resilience, continuous learning, and sustainable development among entrepreneurs.
Through his participation in the MALAYSIA SME Sportrepreneur Congress 2026, Datuk Roger Wong continues to champion leadership that extends beyond the boardroom—combining business excellence, personal wellbeing, and the courage to embrace new challenges.
ASEAN Records is proud to officially recognise NPG Agency Sdn Bhd, also known as NPG – Norman Pang Group, for achieving the milestone:
Highest Annualised First-Year Premium in the Life Insurance Industry Achieved by a Single Tied Agency with the Most National Top-Producing Champion Titles (RM62,702,754.84 AFYP in 2023; 13 NAMLIFA AKARD Champion titles from 2011 to 2025)
This recognition celebrates NPG’s outstanding production performance, sustained national leadership, and long-term contribution to professional and talent development within Malaysia’s life insurance industry.
By achieving more than RM62.7 million in Annualised First-Year Premium within a single year while accumulating 13 national NAMLIFA AKARD Champion titles, NPG has established a new benchmark for single tied life insurance agencies across the ASEAN region.
From a 30-Person Team to a National Industry Leader
Established in 2006, NPG began with a team of just over 30 insurance agents and a vision to build a professional platform that could help individuals grow, succeed, and transform their lives.
Over the past two decades, the organisation has developed into one of Malaysia’s recognised life insurance agency groups, supported by a strong community of agents, leaders, and high-performing professionals.
NPG’s growth has been guided by a people-focused philosophy centred on developing talent, believing in individuals, and equipping them with the leadership, knowledge, and support needed to progress within the industry.
Today, the group includes numerous Million Dollar Round Table (MDRT) members, Court of the Table (COT) achievers, Lifetime MDRT members, agency leaders, and national award recipients, reflecting the depth of its professional development ecosystem.
Setting a New Benchmark in Annualised First-Year Premium
In 2023, NPG recorded RM62,702,754.84 in Annualised First-Year Premium, representing its highest annual production since its establishment.
Annualised First-Year Premium, commonly known as AFYP, is a key industry measurement used to assess new life insurance business generated within a given period.
Achieving this level of production as a single tied agency reflects NPG’s organisational scale, sales discipline, customer reach, and ability to consistently develop productive insurance professionals.
The result was achieved through the collective efforts of its agents, agency leaders, operational teams, and longstanding strategic partnership with Allianz Life Insurance Malaysia Berhad.
Thirteen National NAMLIFA AKARD Champion Titles
Beyond its record-setting annual premium production, NPG accumulated 13 NAMLIFA AKARD Champion titles between 2011 and 2025.
NAMLIFA, the National Association of Malaysian Life Insurance and Family Takaful Advisors, is an independent national industry organisation representing professionals across different insurance companies.
Its AKARD Awards are widely regarded as among Malaysia’s recognised honours for life insurance and family takaful professionals. NPG’s champion titles were therefore achieved through nationwide, cross-company competition rather than through internal company recognition.
This distinction demonstrates the agency’s ability to sustain national-level performance and leadership over more than a decade.
Seventeen Consecutive Years of Championship Performance
The recognition also forms part of a wider legacy built under the leadership of Dato’ Sri Norman Pang, Founder and Chief Director of NPG Agency Sdn Bhd.
From 2009 to 2025, Dato’ Sri Norman Pang maintained championship-level performance for 17 consecutive years, reflecting a sustained commitment to professional discipline, leadership, and continuous improvement.
Throughout this period, his focus extended beyond personal performance. He continued to develop new MDRT members, agency leaders, and national champions, ensuring that growth was shared across the organisation.
NPG was also recognised with two major AKARD Champion honours:
AKARD Grand Mega Million Dollar Agency Champion
AKARD Leaders Direct Group Champion
These achievements acknowledge both the agency’s production strength and its commitment to leadership development and organisational succession.
Developing Professionals and Future Leaders
NPG’s success is supported by a structured culture of training, mentorship, recognition, and leadership development.
The agency believes that long-term success is created not only by producing strong individual performers, but also by building leaders capable of developing others.
Across its two-decade journey, NPG has supported individuals from diverse professional backgrounds. Some began without prior insurance experience, while others transitioned from established careers before finding new opportunities through the agency platform.
Through mentorship, systems, and continuous professional development, many have progressed from new agents into recognised producers and team leaders.
This approach has enabled NPG to build an organisation in which individual progress contributes directly to collective strength.
Celebrating 20 Years of Shared Achievement
The ASEAN Records certificate was officially presented on 12 July 2026 during NPG’s 20th Anniversary Awards Night, themed “United at 20, Rising Through Collective Strength,” at The Majestic Hotel Kuala Lumpur.
The milestone celebration brought together more than 1,000 agency members, corporate partners, sponsors, industry representatives, distinguished guests, and friends from the entertainment community.
The recognition was proudly received by Dato’ Sri Norman Pang, Founder and Chief Director of NPG Agency Sdn Bhd, together with Danny Goh, Chief Executive Officer, in acknowledgement of their leadership in building NPG from a team of just over 30 agents into one of Malaysia’s recognised life insurance organisations.
Launching a New Lifestyle and Member-Rewards Ecosystem
In conjunction with its 20th anniversary, NPG also announced the launch of the NPG × RedPay Visa Card.
The partnership represents NPG’s expansion into a broader member-rewards and lifestyle ecosystem, creating additional value for its agency members and customers through everyday spending, rewards, and digital payment features.
This initiative reflects NPG’s intention to continue evolving beyond a conventional agency model by introducing platforms and partnerships that strengthen engagement with its wider community.
A Celebration of Partnership, Talent, and Community
The anniversary event included the recognition of MDRT achievers, Super MDRT recipients, Lifetime MDRT members, COT achievers, top producers, top recruiters, top rookies, agency leaders, and long-serving members.
Senior representatives from Allianz Malaysia Berhad, Allianz General Insurance Company Malaysia Berhad, and Allianz Life Insurance Malaysia Berhad were also present, reflecting the longstanding strategic relationship between Allianz and NPG.
The celebration was further enlivened by performances from Malaysian artistes Gary Chaw, Nicole Lai, and Kenny Low, while Jack Lim and other friends from the entertainment and business communities attended to commemorate the milestone.
Voices of Leadership
Reflecting on the recognition, Dato’ Sri Norman Pang, Founder and Chief Director of NPG Agency Sdn Bhd, shared:
“This recognition is especially meaningful because it reflects the belief, trust, and companionship of the people who have walked this journey with me. Being acknowledged for what we have built together is something I deeply value.
When I started twenty years ago, I never imagined that the team would grow to this scale. My focus was simply to improve myself, perform well in sales, and support every person around me. Step by step, and level by level, those efforts eventually shaped the achievements we see today.
Receiving recognition from ASEAN Records and ASIA Records is incredibly exciting because it takes our achievement beyond the national level. We will celebrate this milestone together, but more importantly, we will use it as motivation to set the next target and surpass ourselves again.
I believe lasting success depends on two things: personal attitude and leadership. A leader must first develop oneself, but to go further, a strong team is essential. That is why I constantly reflect on whether I am improving myself and becoming a better leader for the people around me.
To young people considering the insurance industry, my message is simple: success depends on what you choose to do. The market remains full of opportunity. Instead of focusing on those who struggle, learn from those who continue to succeed and decide whether you are truly committed to becoming good at this profession.
Looking towards the next twenty years, I hope NPG will expand beyond insurance into more professional fields and serve a broader community. Our goal is not merely to maintain what we have achieved, but to continue breaking new ground.”
Raising Professional Standards Across ASEAN
This achievement reflects the important role that professional tied agencies play in expanding insurance awareness, developing skilled advisors, and helping families gain access to long-term financial protection.
By combining exceptional production performance with sustained national championship recognition, NPG has demonstrated that industry leadership depends on more than short-term sales results.
It requires disciplined systems, customer trust, professional ethics, leadership development, and the ability to build an organisation that continues producing future generations of achievers.
The ASEAN Records recognition places NPG’s accomplishments within a wider regional context while reinforcing Malaysia’s position as a source of strong financial services talent and agency leadership.
About NPG Agency Sdn Bhd
NPG Agency Sdn Bhd, also known as NPG – Norman Pang Group, is a Malaysian tied life insurance agency established in 2006 and headquartered in Selangor.
Operating under Allianz Life Insurance Malaysia Berhad, NPG focuses on life insurance advisory, agency development, leadership training, and professional talent cultivation.
Guided by its philosophy of developing people, believing in their potential, and helping them progress, NPG has grown from a team of just over 30 agents into one of Malaysia’s recognised life insurance agency organisations.
With a strong track record in production, national awards, leadership development, and professional excellence, NPG remains committed to helping more individuals build meaningful careers while supporting families through trusted financial protection solutions.
ASEAN Records is proud to officially recognise Bangi Golf Resort for achieving a significant regional milestone as the:
First Durian-Carrying Run (5KM distance with one whole durian per runner; 4 editions with first edition in 2019; 1,563 participants across 4 editions).
This achievement reflects Bangi Golf Resort’s creativity in combining sports, tourism, and Malaysia’s iconic King of Fruits, establishing a new benchmark for experiential community events across the ASEAN region.
Bringing Sport and Durian Culture Together
Introduced in 2019, the Bangi Golf Resort Durian-Carrying Run challenges participants to complete a 5-kilometre course while carrying an entire durian throughout the race.
The event has become one of Malaysia’s most distinctive recreational experiences, encouraging creativity through unique durian-carrying methods, colourful costumes, and enthusiastic community participation.
Across four successful editions, the run has attracted 1,563 participants, demonstrating its growing popularity as part of the annual Bangi Golf Resort Durian Festival.
Promoting Malaysia’s Durian Heritage Through Community Engagement
Beyond the race itself, the Bangi Golf Resort Durian Festival has evolved into a celebration of Malaysia’s durian culture, bringing together growers, enthusiasts, families, and visitors through competitions, exhibitions, culinary experiences, and tourism activities.
The annual festival also hosts the Bangi Durian Competition, recognised as the First Regional-Level Durian Competition Since 2018, reinforcing Bangi Golf Resort’s ongoing contribution to promoting Malaysia’s durian heritage and agrotourism.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 4 July 2026 at Bangi Resort Hotel, marking the formal recognition of Bangi Golf Resort’s record achievement.
The recognition was received on stage by Datuk Zaini Yusoff, Immediate Past Chairperson of REDHA Selangor Branch, together with Tan Ban Keat, Founder of the Bangi Golf Resort Durian Festival & Awards, representing the organising team and community partners behind this pioneering initiative.
Voices of Leadership
Reflecting on the recognition, Tan Ban Keat, Founder of the Bangi Golf Resort Durian Festival & Awards, shared:
“What started as a fun community activity has grown into a signature event that celebrates Malaysia’s love for durian while bringing people together through sports and tourism. This recognition belongs to every participant, volunteer, sponsor, and partner who has helped make the Durian-Carrying Run a meaningful annual tradition. We look forward to continuing this journey and promoting Malaysia’s durian culture to even more visitors across the region.”
About Bangi Golf Resort
Located in the heart of Bandar Baru Bangi, Bangi Golf Resort is a leading golf and lifestyle destination featuring a beautifully maintained 27-hole championship golf course surrounded by lush greenery.
Beyond golf, the resort serves as a vibrant hub for dining, recreation, corporate events, weddings, and community programmes. Through signature initiatives such as the Bangi Golf Resort Durian Festival, the resort continues to promote local culture, tourism, and memorable lifestyle experiences for visitors from Malaysia and beyond.
ASEAN Records is proud to officially recognise Shen Loon Young for achieving the milestone:
Most Naturally Fermented Coconut Blossom Vinegar with Honey Infusion and Tryptophan Sold Within a Three-Month Period (16,895 units; RM1,402,918 total revenue; March–May 2026)
This recognition celebrates Shen Loon Young’s success in bringing innovative functional wellness products to market through its Shen Loon Young Coconut Blossom Vinegar, formerly known as Artvine Coconut Vinegar, combining traditional natural fermentation techniques with modern nutritional ingredients to create a premium wellness beverage that achieved outstanding commercial success within just three months.
Expanding Nearly Five Decades of Wellness Expertise
Established in 1978, Shen Loon She Enterprise Sdn Bhd has spent nearly five decades building one of Malaysia’s recognised health and wellness businesses. Today, its products are distributed throughout Malaysia and Singapore, with a retail presence in major pharmacy chains including Alpro Pharmacy and Watsons, alongside its own outlets in Kuala Lumpur, Penang, Johor Bahru, and Singapore.
Recognising the growing demand for naturally fermented wellness products, the company completed the acquisition of Artvine Coconut Vinegar, marking a strategic expansion from modern nutritional supplements into traditional natural wellness solutions. This acquisition represents an important milestone in Shen Loon She’s long-term vision of building a more comprehensive wellness ecosystem that combines modern nutritional science with traditional health wisdom.
Preserving a 30-Year Heritage of Natural Fermentation
For more than 30 years, Artvine Coconut Vinegar has been produced using traditional natural fermentation methods and carefully selected ingredients, earning the trust of loyal consumers in Malaysia.
The product is naturally fermented from coconut blossom sap over approximately 2,160 hours, preserving a time-honoured fermentation process before being enhanced with honey infusion and tryptophan to create a premium wellness formulation that combines traditional knowledge with modern nutritional innovation.
Following the acquisition, Shen Loon Young has retained the original formulation, natural brewing techniques, and traditional taste while introducing a refreshed brand identity designed to appeal to a new generation of health-conscious consumers.
Strong Market Acceptance Within Three Months
Between March and May 2026, Shen Loon Young Coconut Blossom Vinegar recorded sales of 16,895 units, generating total revenue of RM1,402,918.
This remarkable achievement demonstrates strong consumer confidence in naturally fermented wellness products while reflecting the growing demand for functional beverages that combine traditional ingredients with contemporary nutritional formulations.
The milestone also highlights the company’s effective brand transition, market positioning, and expanding influence within Malaysia’s wellness industry.
Introducing Shen Loon Young
Following the acquisition, Artvine Coconut Vinegar has officially entered a new phase of development under the Shen Loon Young wellness series.
Guided by the philosophy “Start Early. Stay Healthy. Stay Young.”, the new brand aims to encourage consumers to embrace preventive wellness at an earlier stage of life while making traditional wellness products more relevant to younger generations.
The word “Young” represents both youthful vitality and the Chinese concept of wellness and nurturing, reflecting the company’s belief that caring for one’s health should begin long before health challenges arise.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 29 June 2026.
The recognition was proudly received by Andy Lee, Chief Executive Officer of Shen Loon She, together with Xavier Ng Yi Sheng, Marketing Director, and Lean Yan Sheng, Marketing Manager, in acknowledgement of the company’s achievement in establishing a new benchmark for naturally fermented coconut blossom vinegar sales within a three-month period.
The presentation was held in conjunction with the official acquisition signing ceremony between Chia Hoy Sai, Founder of Artvine Coconut Vinegar, and Shen Loon Young, marking the beginning of a new chapter for the brand while preserving its philosophy of natural fermentation and wellness innovation.
The ceremony also marked the official launch of the Shen Loon Young wellness series, representing the brand’s next phase of development following the successful integration of Artvine Coconut Vinegar into the Shen Loon family.
Voices of Leadership
Reflecting on the recognition, Jameson Bau, Project Person-in-Charge of Shen Loon Young, shared:
“Receiving both the ASEAN Records and ASIA Records recognitions is a very meaningful milestone for us.
It is not just an achievement, but a recognition of the trust our customers have placed in our products over the years. It also motivates us to continue raising our standards in product quality, innovation, and customer care.
Shen Loon Young represents a new chapter for our brand. As we transition from Artvine Coconut Vinegar after joining the Shen Loon family, we wanted to build a brand that reflects today’s lifestyle and the future of wellness.
The word ‘Young’ carries two meanings. It represents being youthful, while also reflecting the Chinese concept of wellness and nurturing. Our belief is that taking care of your health should begin early, not only when health problems appear.
Guided by our philosophy, ‘Start Early. Stay Healthy. Stay Young.’, we hope to inspire more people to begin their wellness journey earlier, so they can enjoy healthier and better lives. This recognition gives us even greater confidence to introduce Shen Loon Young to more families across Malaysia and the region.”
Strengthening the Functional Wellness Industry in ASEAN
This achievement reflects the rapid growth of the functional food and wellness beverage industry throughout the ASEAN region, where consumers are increasingly seeking products made from natural ingredients and supported by innovative formulations.
By successfully commercialising naturally fermented coconut blossom vinegar enhanced with honey infusion and tryptophan, Shen Loon Young has demonstrated how product innovation, heritage preservation, and strategic brand development can create meaningful impact within the wellness industry.
As consumers place increasing emphasis on preventive healthcare and naturally fermented foods in the post-pandemic era, Shen Loon Young believes the wellness industry continues to offer significant long-term growth opportunities. The company remains committed to expanding its product portfolio, strengthening its distribution network, and making traditional wellness solutions more accessible to consumers across the region.
About Shen Loon She Enterprise Sdn Bhd
Shen Loon She Enterprise Sdn Bhd, established in 1978, is a Malaysian health and wellness company specialising in nutritional supplements and natural wellness products. Operating across Malaysia and Singapore, the company distributes its products through major pharmacy chains including Alpro Pharmacy and Watsons, as well as its own retail outlets located in Kuala Lumpur, Penang, Johor Bahru, and Singapore.
Following its acquisition of Artvine Coconut Vinegar, the company launched the Shen Loon Young wellness series, combining over 30 years of traditional natural fermentation heritage with modern wellness innovation. Guided by its philosophy of encouraging preventive health from an early age through its slogan, “Start Early. Stay Healthy. Stay Young.”, the company continues to expand its portfolio while promoting healthier lifestyles for consumers throughout Malaysia and the wider ASEAN region.
ASEAN Records is proud to officially recognise VBH Group Sdn Bhd for achieving the milestone:
Highest Number of Beauty and Wellness Services Offered by a Single-Group Center Within a 7,800 sq. ft. Facility (138 Services Across 10 Domains)
This recognition celebrates VBH Group’s leadership in building one of Malaysia’s most comprehensive integrated beauty and wellness centres. By successfully bringing together beauty, wellness, aesthetics, health management, and lifestyle services within a single destination, the group has established a new benchmark for one-stop beauty and wellness services across ASEAN.
From a Small Beauty Studio to an Industry Benchmark
Founded by Dr. Vivian at the age of 15 as an eyebrow embroidery specialist, VBH Group began as a modest 900-square-foot beauty studio operated by a team of just five people. Through years of continuous learning, practical experience, and a commitment to raising professional standards, the business steadily expanded into one of Malaysia’s leading integrated beauty and wellness groups.
Today, VBH Group operates a 7,800-square-foot flagship integrated beauty and wellness centre supported by 56 professional team members, offering 138 specialised services across 10 professional domains. This remarkable transformation reflects the company’s unwavering commitment to innovation, professionalism, and customer-centred care while continuously evolving to meet the changing needs of modern consumers.
Building a Comprehensive Beauty and Wellness Ecosystem
VBH Group has developed a unique integrated service ecosystem by bringing together multiple specialised beauty and wellness brands under one roof.
The centre offers services covering semi-permanent eyebrow embroidery, skincare, facial treatments, body contouring, health management, aesthetics, haircare, nail services, professional makeup, photography, spa therapies, and Traditional Chinese Medicine (TCM).
Its TCM services include pulse diagnosis, acupuncture, therapeutic massage, and cupping therapy, allowing customers to enjoy beauty enhancement and preventive wellness within a single integrated environment.
Guided by its philosophy of “Happiness Through Beauty,”VBH Group believes beauty and wellness should work hand in hand to help individuals look better, feel healthier, and live with greater confidence.
Redefining the One-Stop Beauty Experience
Rather than viewing beauty and health as separate disciplines, VBH Group integrates both into a seamless customer experience.
Its one-stop concept enables customers to receive beauty treatments, wellness therapies, health consultations, and aesthetic services conveniently in one location, reflecting today’s increasingly holistic approach to self-care.
Beyond providing convenience, the company’s philosophy is that true beauty begins with inner happiness and overall wellbeing, encouraging customers to care for both their appearance and their health as part of a balanced lifestyle.
Through continuous investment in professional training, technological innovation, and service excellence, VBH Group continues to redefine the future of Malaysia’s beauty and wellness industry.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 22 October 2025 during the ASEAN Records Gala Night 2025.
The achievement was later re-presented at VBH Group’s flagship SS2 integrated beauty and wellness centre during the company’s 8th Anniversary Celebration, commemorating both the record achievement and the group’s continued growth within Malaysia’s beauty and wellness industry.
The recognition was proudly received by Dr. Vivian, Founder and Chief Executive Officer of VBH Group, in acknowledgement of her visionary leadership in transforming VBH Group from a small beauty studio into one of Malaysia’s leading integrated beauty and wellness groups, offering the highest number of beauty and wellness services within a single facility.
The celebration was further graced by the presence of renowned Hong Kong and Malaysian artistes, including Derek Kwok, Elaine Yiu, Angie Cheong, Michael Tao, Hera Chan, Benjamin Chow, Mok Ka Tim, and Chan Kwok Fung, who joined the company’s milestone celebration.
Voices of Leadership
Reflecting on the recognition, Dr. Vivian, Founder and Chief Executive Officer of VBH Group, shared:
“Receiving this ASEAN Records recognition is truly meaningful for us because it reflects the years of dedication behind our journey. We never imagined receiving such recognition. We simply stayed true to our original mission and continued serving every customer with sincerity and passion.
At VBH Group, we believe beauty is not only about appearance. It is also about health, happiness, confidence, and inner wellbeing. That is why we created a one-stop centre where customers can conveniently enjoy beauty, wellness, and health services all in one place.
More importantly, I hope every customer leaves VBH feeling happier, more confident, and knowing they are supported by a caring community that genuinely wants the best for them.
I would also like to sincerely thank all our customers, families, shareholders, business partners, and team members for their trust and support. This recognition belongs to all of them. We will continue embracing new technologies, improving our professional standards, and delivering even better beauty and wellness experiences in the future.”
Raising the Standard of Beauty and Wellness in ASEAN
This achievement reflects the growing demand for integrated beauty and wellness destinations that provide comprehensive, customer-centred experiences.
By successfully offering 138 professional services across 10 specialised domains within a single 7,800-square-foot facility, VBH Group has established a benchmark for innovation, operational excellence, and service integration within the beauty and wellness industry.
Beyond celebrating operational scale, this recognition reflects the continued evolution of Malaysia’s beauty industry towards integrated wellness. By combining beauty services, preventive health, and Traditional Chinese Medicine (TCM) under one roof, VBH Group demonstrates how customer-focused innovation can redefine modern beauty and wellness while setting new standards for the industry across ASEAN.
About VBH Group Sdn Bhd
VBH Group Sdn Bhd is one of Malaysia’s leading integrated beauty and wellness groups, offering 138 professional services across 10 specialised domains through a comprehensive one-stop beauty and wellness ecosystem.
Its services encompass semi-permanent eyebrow embroidery, skincare, facial treatments, body contouring, health management, aesthetics, haircare, nail services, spa therapies, Traditional Chinese Medicine (TCM), professional makeup, photography, and other wellness solutions, providing customers with a holistic lifestyle experience under one roof.
Guided by its philosophy of “Happiness Through Beauty” and the belief that true beauty comes from inner happiness, VBH Group continues to integrate beauty, health, and wellness through professional expertise, innovative technology, and personalised customer care. The company remains committed to empowering individuals to look their best, feel healthier, and live more confidently while continuously raising the standards of Malaysia’s beauty and wellness industry.
ASEAN Records is proud to officially recognise MALAYSIA SME Sportrepreneur Congress, organised by MALAYSIA SME MEDIA GROUP, for achieving a significant regional milestone as the:
First and Highest-Altitude Business Congress Convened at a Mountain Summit (Low’s Peak, 4,095 m, Mount Kinabalu; 18 delegates and 4 speakers ascending on foot; 1 session chaired at the peak; 17 June 2026).
This achievement reflects exceptional determination, entrepreneurial spirit, and leadership, setting a new benchmark for experiential business engagement and resilience-driven entrepreneurship across the ASEAN region.
Redefining Business Leadership Beyond the Boardroom
The MALAYSIA SME Sportrepreneur Congress transformed the conventional business conference by bringing entrepreneurship to the summit of Mount Kinabalu, Malaysia’s highest peak.
Following ten months of preparation, 18 entrepreneurs and delegates, together with four business speakers, ascended on foot to Low’s Peak (4,095 metres), where they successfully convened a formal business congress session. The initiative combined leadership, teamwork, endurance, and personal resilience in an environment far removed from traditional conference venues.
By integrating entrepreneurship with outdoor challenges, the congress demonstrated that business growth and personal wellbeing can progress hand in hand.
Inspiring a New Generation of Sportrepreneurs
Held in conjunction with Visit Malaysia Year and Visit Sabah Year, the congress also showcased Sabah as a destination for business events, adventure tourism, and leadership development.
Participants shared insights on entrepreneurship, resilience, collaboration, and perseverance while drawing meaningful parallels between climbing a mountain and building successful businesses. The event also witnessed the launch of SUMMIT, a commemorative publication documenting the expedition through personal reflections from all 18 participants, preserving the lessons learned throughout the journey.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 7 July 2026 at Soul Voice, Puchong, marking the formal recognition of the MALAYSIA SME Sportrepreneur Congress achievement.
The recognition was received on stage by Wayne Lim, Organising Chairman of the MALAYSIA SME Sportrepreneur Congress 2026 and President & Chief Editor of MALAYSIA SME MEDIA GROUP, representing the organising team and all expedition members whose collective commitment made this historic achievement possible.
Voices of Leadership
Reflecting on the recognition, Wayne Lim, Organising Chairman of the MALAYSIA SME Sportrepreneur Congress 2026 and President & Chief Editor of MALAYSIA SME MEDIA GROUP, shared:
“This achievement belongs to every expedition member who believed in the vision and committed themselves throughout ten months of preparation. Together, we proved that entrepreneurs can challenge themselves beyond business.
Sportrepreneur was created to remind business owners that success is not measured by business achievements alone—it also means taking care of our health, building resilience, and pushing beyond our comfort zones.
We hope this initiative will inspire more entrepreneurs to embrace leadership, wellbeing, and lifelong growth while showcasing Malaysia as a destination for innovative business experiences.”
About MALAYSIA SME MEDIA GROUP
MALAYSIA SME MEDIA GROUP is a leading business media and entrepreneurial ecosystem platform dedicated to empowering small, medium, and micro enterprises through publications, conferences, awards, networking, and business development initiatives.
Through flagship programmes such as the MALAYSIA SME Sportrepreneur Congress, the organisation brings together entrepreneurs, industry leaders, and policymakers while championing innovation, collaboration, leadership, and sustainable business growth throughout Malaysia and the ASEAN region.
ASEAN Records is proud to officially recognise UncleSam Kopi for achieving a significant regional milestone as the:
Most Nanyang Chicken Chop Sold in a Month with the Highest Number of Sauce Options by a Direct-Owned Multi-Outlet Kopitiam Chain (50,000 servings sold in February 2026 across 7 outlets; 6 sauce variants offered).
This recognition highlights UncleSam Kopi’s strong consumer appeal, operational consistency, and its ability to elevate a classic kopitiam favourite through variety, flavour innovation, and scalable execution.
Reimagining Kopitiam Classics with Variety and Scale
UncleSam Kopi has successfully redefined the traditional Nanyang chicken chop by offering six distinct sauce variants—bringing diversity and modern appeal to a familiar Malaysian comfort dish.
The achievement of 50,000 servings in a single month reflects not only strong customer demand, but also the brand’s ability to deliver consistency across multiple outlets while maintaining taste, quality, and speed of service.
By combining heritage recipes with creative flavour options, UncleSam Kopi continues to enhance the kopitiam dining experience while appealing to a wider, modern audience.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented at the 8th ASEAN Records Gather of Achievers on 11 March 2026 at Andaman Seafood Village (Bukit Bintang), Kuala Lumpur, marking the formal recognition of UncleSam Kopi’s record achievement.
The recognition was received on stage by Mr Shawn Li, Director, and Ms Wenhui Lai, Shareholder of UncleSam Kopi, representing the team behind this achievement.
Voices of Leadership
Reflecting on the recognition, Mr Shawn Li, Directorof UncleSam Kopishared:
“This achievement reflects our dedication to preserving the essence of Malaysian kopitiam culture while continuously innovating to meet modern tastes. We are grateful for the support of our customers, and this recognition motivates us to continue delivering authentic flavours with consistency and heart.”
About UncleSam Kopi
UncleSam Kopi is an authentic Malaysian kopitiam brand founded by experienced chefs and kopitiam enthusiasts dedicated to preserving traditional Malaysian food culture.
With decades of combined culinary experience, the team brings heritage recipes to life through carefully crafted dishes, including their signature chicken chop and classic kopitiam favourites. Guided by a passion for authenticity and hospitality, UncleSam Kopi continues to serve as a modern custodian of Malaysia’s beloved kopitiam tradition.
ASEAN Records is proud to officially recognise Sintak Kee Foods Sdn Bhd for achieving the milestone:
First Manufacturer to Use Omega-3 Pork in Traditional Fuzhou Char Siew Pau with the Most Units Sold in a Single Year (2,238,391 units sold in 2025; Fuzhou Char Siew Pau in production since 2001, Omega-3 Pork variant introduced in 2024)
This recognition celebrates Sintak Kee Foods’ successful integration of modern ingredient innovation into one of Malaysia’s most iconic traditional Fuzhou delicacies. By combining authentic Fuzhou craftsmanship with Omega-3 pork, the company has demonstrated how heritage cuisine can evolve to meet modern consumer preferences while preserving its original flavour and cultural identity.
Preserving Traditional Flavours Through Modern Manufacturing
Established in 2001, Sintak Kee Foods Trading has grown into one of Malaysia’s established manufacturers of frozen buns and dim sum products. The company is known for producing authentic Chinese and Hong Kong-style buns and dim sum using time-honoured methods, supported by modern food manufacturing standards.
Through its subsidiary and distribution arm, the group has developed a strong nationwide market presence, supported by more than 2,000 sales points across Malaysia. Its products are supplied to morning markets, night markets, coffee shops, restaurants, mini markets, supermarkets, hypermarkets, frozen food stores, and other non-halal markets.
The company currently operates three modern production factories and warehouses in the Seri Kembangan Industrial Zone, with facilities spanning approximately 12,000 square feet each and supported by a workforce of about 200 employees.
Introducing Omega-3 Pork into Traditional Fuzhou Char Siew Pau
Sintak Kee Foods’ recognised achievement centres on its innovation in using Omega-3 pork in traditional Fuzhou Char Siew Pau, creating a product that brings together traditional pau-making techniques with a modern ingredient profile.
Its Honey BBQ Char Siew Pau is made with a savoury-sweet barbecue filling wrapped in soft pau skin, designed for frozen storage and convenient steaming. The product is distributed in a six-piece pack and manufactured in Malaysia under the Sintak Kee brand.
The Omega-3 pork variant was introduced in 2024, marking an important step in the company’s product innovation journey. By incorporating Omega-3 pork into a traditional Fuzhou-style pau, Sintak Kee Foods demonstrates how heritage food products can continue evolving while retaining the familiar flavours that consumers enjoy.
During product development, the team visited producers and pork farms across Malaysia to study Char Siew Pau preparation techniques and better understand raw material quality. Working closely with its supply chain partners, Sintak Kee Foods refined its recipe to reduce the strong pork aroma commonly associated with traditional fillings while preserving the authentic taste of Fuzhou-style Char Siew Pau.
A Record-Breaking Year of Consumer Demand
In 2025, Sintak Kee Foods recorded 2,238,391 units sold for its traditional Fuzhou Char Siew Pau using Omega-3 pork, establishing the milestone recognised by ASEAN Records.
This strong market response reflects the company’s ability to combine product innovation, consistent manufacturing, reliable distribution, and consumer trust across a wide sales network.
Beyond the Char Siew Pau category, Sintak Kee Foods has developed more than 200 varieties of frozen food products, including dim sum, traditional pau, cartoon character pau, premium packaged pau, western food and snack items, premium dim sum packaging, and homemade special sauces.
Preserving the Heritage of Fuzhou Cuisine
Beyond product innovation, Sintak Kee Foods remains committed to preserving the heritage of traditional Fuzhou cuisine in Malaysia.
According to the company, Fuzhou buns were once a common staple in traditional Malaysian coffee shops, particularly within communities originating from Sitiawan. As consumer preferences gradually shifted towards Hong Kong-style dim sum, authentic Fuzhou pastries became increasingly uncommon.
Through continuous product development and nationwide distribution, Sintak Kee Foods aims to introduce a new generation of consumers to traditional Fuzhou delicacies while demonstrating that Malaysian Fuzhou cuisine continues to possess strong commercial and cultural value.
Strengthening Quality, Safety, and Market Access
Sintak Kee Foods continues to place strong emphasis on product quality, food safety, and consumer confidence.
Its frozen products are securely packaged using hygienic, food-grade materials and designed with clear product descriptions and easy-to-follow consumption instructions. This supports maximum food safety while giving customers confidence when enjoying the company’s products.
The company’s manufacturing model combines advanced freezing technology, strict hygiene standards, and authentic traditional craftsmanship, allowing Sintak Kee Foods to scale production while preserving product consistency.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 26 June 2026.
The recognition was proudly received by Edmond Lee, Marketing Director of Sintak Kee Foods Sdn Bhd, together with Simon Low, Operation Director of Sintak Kee Foods Sdn Bhd, in acknowledgement of the company’s innovation in introducing Omega-3 pork into traditional Fuzhou Char Siew Pau and achieving the highest number of units sold in a single year.
The presentation was witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To.
Voices of Leadership
Reflecting on the recognition, Edmond Lee, Marketing Director of Sintak Kee Foods Sdn Bhd, shared:
“Receiving both ASEAN Records and ASIA Records is a proud milestone for Sintak Kee Foods. More importantly, it represents international recognition for traditional Fuzhou cuisine that has been part of Malaysia’s food heritage for generations.
This achievement belongs to our entire team and reaffirms our belief that preserving traditional craftsmanship while embracing innovation is the right direction. We hope this recognition will encourage more people, especially younger consumers, to rediscover the unique flavours and cultural value of authentic Fuzhou dim sum.
Looking ahead, we will continue expanding our product range, strengthening our market presence, and bringing Malaysian Fuzhou cuisine to more consumers both locally and internationally.”
Advancing Malaysia’s Frozen Food Manufacturing Industry
This achievement reflects the growing potential of Malaysia’s frozen food manufacturing sector, especially in products that combine traditional recipes with modern production capabilities and ingredient innovation.
By integrating Omega-3 pork into traditional Fuzhou Char Siew Pau and achieving strong nationwide sales, Sintak Kee Foods has demonstrated how local food manufacturers can preserve culinary heritage while continuing to innovate for changing consumer preferences.
The recognition also reinforces the role of Malaysian food manufacturers in promoting authentic Asian flavours through scalable, convenient, and quality-driven frozen food products.
About Sintak Kee Foods Sdn Bhd
Sintak Kee Foods Sdn Bhd is a Malaysian frozen food manufacturer specialising in authentic Chinese and Hong Kong-style buns and dim sum. Established through Sintak Kee Foods Trading in 2001, the company has grown into one of Malaysia’s leading producers of frozen non-halal buns, supported by three modern production facilities, approximately 200 employees, and a nationwide distribution network of more than 2,000 sales points.
Offering more than 200 varieties of frozen food products, including traditional pau, dim sum, cartoon character buns, premium packaged products, western food, snacks, and specialty sauces, Sintak Kee Foods continues to combine authentic craftsmanship with modern food manufacturing standards. Guided by its philosophy of using the finest ingredients at affordable prices, the company remains committed to preserving traditional Fuzhou culinary heritage while expanding its presence across Malaysia and international markets.
ASEAN Records is proud to officially recognise Good Taste Restaurant for achieving a significant regional milestone as the:
First Three-Generation Wanton Noodle Kopitiam Chain Operating in Two Countries, with the Most-Sold Handmade Dry Wanton Noodle in Dark Sauce (1,722,575 plates sold across 30 outlets in 2025; 30 outlets across Malaysia and Indonesia as of June 2026; family recipe in continuous use since 1970).
This achievement reflects Good Taste Restaurant’s strong heritage, customer loyalty, and ability to scale a family recipe into a recognised kopitiam chain across the ASEAN region.
Preserving a Family Recipe Across Generations
Good Taste Restaurant traces its roots back to 1970, when Mr. Lee Jin began serving wanton noodles as a humble street vendor using a family recipe passed down from his grandfather.
Over the decades, the recipe continued to gain loyal support, eventually growing from a traditional street food favourite into a modern kopitiam chain.
Today, the brand continues to honour its three-generation culinary legacy while serving handmade dry wanton noodles in dark sauce to customers across Malaysia and Indonesia.
Scaling Heritage Flavours Across Two Countries
In 2025, Good Taste Restaurant recorded 1,722,575 plates sold across its 30 outlets, demonstrating strong consumer demand and operational consistency.
With 30 outlets across Malaysia and Indonesia as of June 2026, the brand has successfully expanded while maintaining the authenticity, taste, and quality of its signature wanton noodle recipe.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 30 June 2026 at Restoran Good Taste, Jalil Link, marking the formal recognition of Good Taste Restaurant’s record achievement.
The recognition was received on stage by Wilson Lee, Chief Executive Officer; William Lee, Head of Central Kitchen; and Willoon Lee, Chief Operating Officer of Good Taste Restaurant, and was witnessed by Chef Hugo Leung Man To (梁文韬), representing the family leadership behind the brand’s growth and continued culinary legacy.
Voices of Leadership
Reflecting on the recognition, Wilson Lee, Chief Executive Officer of Good Taste Restaurant, shared:
“This recognition is a meaningful tribute to our family’s journey, from a humble street stall to a kopitiam chain serving customers across two countries.
Our recipe has been passed down through generations, and this milestone reminds us of the responsibility we carry to preserve its taste, quality, and heritage.
We are grateful to every customer, team member, and partner who has supported Good Taste Restaurant, and we will continue sharing our family’s wanton noodle legacy with more people across the region.”
About Good Taste Restaurant
Good Taste Restaurant began in 1970 when Mr. Lee Jin started as a street vendor, serving wanton noodles based on a family recipe inherited from his grandfather.
In 2008, he opened his first shop to serve a growing customer base, and in 2013, the recipe was passed down to his three sons, who expanded the business into a modern kopitiam chain.
Today, Good Taste Restaurant operates across Malaysia and Indonesia, offering its signature handmade dry wanton noodle in dark sauce while preserving a culinary legacy built on family heritage, consistency, and customer trust.
ASEAN Records is proud to officially recognise KLDEX for achieving a significant regional milestone as the:
First and Largest Integrated Durian Experience Destination (20,451 sq ft facility including 3,746 sq ft exhibition gallery, 2,045 sq ft theatre with 120-pax seating, 23m × 2.5m art corridor, hosting 4 live performances per operating day, and 10,225 sq ft ground floor integrating fresh durian retail, F&B, gift, and cultural outlets).
This achievement reflects KLDEX’s commitment to showcasing Malaysia’s durian heritage through education, culture, tourism, and immersive visitor experiences, setting a new benchmark for integrated agrotourism destinations across the ASEAN region.
Celebrating Malaysia’s Durian Heritage Through Immersive Experiences
KLDEX was created as a one-stop destination where visitors can discover the stories behind Malaysia’s most celebrated fruit through exhibitions, live performances, guided tastings, and interactive learning experiences.
Combining a museum, theatre, cultural corridor, fresh durian retail, food and beverage outlets, gift shops, and orchard tourism experiences under one roof, KLDEX transforms the appreciation of durian into an educational and cultural journey.
The destination highlights the people, traditions, and agricultural heritage that have shaped Malaysia’s internationally recognised durian industry.
Elevating Durian Tourism as a National Cultural Experience
Beyond promoting Malaysia’s renowned durian varieties, KLDEX serves as a platform to preserve and document the country’s rich durian history while supporting farmers, tourism stakeholders, and local communities.
By integrating education, entertainment, gastronomy, and cultural storytelling, KLDEX strengthens Malaysia’s position as a leading culinary and tourism destination while contributing to the continued growth of durian tourism within the ASEAN region.
Industry Recognition Ahead of the Official Launch
Ahead of its official launch, KLDEX welcomed renowned Hong Kong celebrity chef Chef Hugo Leung Man To (梁文韬) on 27 June 2026 for a preview of the integrated durian experience destination.
During the visit, Chef Hugo explored the museum, immersive theatre, curated exhibits, and guided tasting experiences, recognising KLDEX’s efforts to elevate Malaysia’s durian heritage through an engaging combination of education, culture, gastronomy, and tourism.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 4 July 2026 at the Kuala Lumpur Durian Experience Centre (KLDEX).
The recognition was received on stage by Edison Ang Wei Phang (“马来堂哥”) and Ang Kean Wee (“Awie”), Founders of KLDEX, and was witnessed by Datuk Seri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, representing KLDEX’s contribution to tourism innovation and the preservation of Malaysia’s durian heritage.
Voices of Leadership
Reflecting on the significance of KLDEX, Datuk Seri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, shared:
“KLDEX demonstrates how local products, culinary heritage, and the creative industry can be integrated into a distinctive tourism experience. As durian continues to be one of Malaysia’s most unique tourism icons, initiatives like this strengthen the country’s competitiveness while promoting responsible and safe enjoyment of Malaysian durians.”
Reflecting on the recognition, Edison Ang Wei Phang (“马来堂哥”), Co-Founder of KLDEX, shared:
“Durian is where the journey begins, but our mission goes far beyond the fruit itself. Through KLDEX, we hope to preserve Malaysia’s durian heritage, tell the stories behind our farmers and iconic varieties, and create an experience that inspires both locals and international visitors to appreciate our unique culture. This recognition encourages us to continue promoting Malaysia through one of its greatest national treasures.”
About KLDEX
KLDEX (Kuala Lumpur Durian Experience Centre) is Malaysia’s first integrated durian experience destination, dedicated to celebrating the country’s rich durian culture through education, tourism, and immersive experiences.
Developed as a national durian culture and learning hub, KLDEX brings together a museum, theatre, guided tasting experiences, retail, food and beverage outlets, and orchard tourism to showcase the stories behind Malaysia’s King of Fruits.
By connecting visitors with the people, history, traditions, and agricultural knowledge behind every durian, KLDEX aims to position Malaysia as the world’s leading destination for authentic durian tourism.
