ASEAN Records is proud to officially recognise Thousands of Years Media (ToYm) for achieving a significant regional milestone as the:
Most Fish Scale Collagen Jelly Tasting Participants at a Single Retail Outlet Opening Event Through Integrated Voucher Conversion Campaigns from Online and Offline Channels
(384 verified checked-in participants at the opening of the first ToYm Wardrobe physical store on 21 May 2026; including 52% via online conversion through ToYm Micro Drama Ads, short video and live streaming).
This recognition highlights ToYm’s ability to transform digital storytelling, short-form content, livestream engagement, and voucher-based campaigns into measurable offline retail participation—setting a new benchmark for integrated online-to-offline conversion in the ASEAN region.
Transforming Digital Engagement into Physical Retail Participation
The achievement was recorded during the opening of the first ToYm Wardrobe physical store, where integrated online and offline voucher conversion campaigns successfully generated 384 verified checked-in participants for the tasting of Dong Lin Fish Scale Collagen Jelly.


Notably, 52% of participants were converted through online channels, including ToYm Micro Drama Ads, short video content, live streaming, and digital engagement initiatives. This reflects ToYm’s strength in converting audience attention into real-world consumer participation.
The milestone also represents the continued expansion of the ToYm ecosystem—from micro dramas, films, livestreams, and digital platforms into physical retail, beauty, wellness, and lifestyle brand experiences.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 22 May 2026 at ToYm Wardrobe, Bukit Jalil, marking the formal recognition of this achievement.

The recognition was received on stage by Datuk Wira Jment Lim, Founder of Thousands of Years Media, together with Nini Wong, Co-founder of Dong Lin and Health & Wellness Advocate, representing the leadership behind the campaign, retail activation, and product engagement strategy.
Voices of Leadership

Reflecting on the recognition, Datuk Wira Jment Lim shared:
“Receiving this ASEAN Records recognition is not just an achievement, but also a meaningful affirmation of our dedication and hard work throughout this journey. From the beginning, our team worked toward this goal, but until the result was officially confirmed, we did not dare to announce it too early.
This recognition belongs not only to the product, but to the entire team. Everyone worked tirelessly across online and offline promotion, event preparation, marketing, and on-site execution. Even if we had not achieved the record, I would still be proud after seeing the team give their best.
ASEAN is only the beginning. We hope to grow from Malaysia into the ASEAN market, and eventually gain recognition on the international stage.”
Nini Wong, Co-founder of Dong Lin Health & Wellness Advocate, added:
“This milestone reflects the power of combining wellness products with meaningful consumer experiences. Through Dong Lin Fish Scale Collagen Jelly, we hope to continue encouraging daily self-care, beauty confidence, and stronger connections with consumers through both digital and physical platforms.”
About Thousands of Years Media (ToYm)
Thousands of Years Media (ToYm) is an integrated entertainment and media company in Malaysia focused on micro drama production, talent development, education, technology, and marketing.
Founded by Datuk Wira Jment Lim, ToYm operates through four core pillars: Cultural Entertainment, Education, Technology, and Marketing. Its ecosystem includes micro drama production, ToYm Micro Drama Ads, brand-integrated content, and lifestyle ventures such as ToYm Wardrobe, ToYm Fashion, ToYm Beaute, and Dong Lin Fish Scale Jelly.
Guided by the vision of bringing more joy and happiness to the world, ToYm continues to develop content, platforms, products, and experiences that connect with audiences both online and offline.
For more information, visit:
https://toymwardrobe.com/





























































