ASEAN Records is proud to officially recognise HONOR for achieving:
Top-Selling Mid-Range Smartphone Series for Three Consecutive Years (HONOR X9 Series; RM1,450–RM1,700 segment in Malaysia; peak share of 77% in February 2026, up from 56%; February 2023 – March 2026)
Spanning February 2023 to March 2026, the achievement reflects the sustained market performance of successive generations of the HONOR X9 Series within Malaysia’s competitive mid-range smartphone segment.
The recognition also highlights HONOR’s continued development of the series around evolving consumer priorities, particularly durability, battery performance, display technology and after-sales protection.
Three Consecutive Years of Mid-Range Market Performance
The HONOR X9 Series maintained its position as Malaysia’s No. 1 best-selling mid-range smartphone series for three consecutive years, according to HONOR.
The milestone reflects the sustained performance of successive generations within the series, beginning with the HONOR X9 in Malaysia in 2022 and continuing through subsequent generations including the HONOR X9a, X9b, X9c and X9d.
Across the certified period from February 2023 to March 2026, the series reached a peak market share of 77%, with the HONOR X9d contributing to the latest stage of the series’ market performance.
The achievement demonstrates the continued consumer demand that has supported the HONOR X9 Series across multiple product generations rather than through the performance of a single device.
Evolving Around Durability, Battery Life and Consumer Needs
HONOR attributes the continued evolution of the X9 Series to understanding the core requirements of consumers and translating those needs into each new generation.
This direction continues with the HONOR X9e Pro, which places particular emphasis on durability. The device is designed to withstand drops of up to 3 metres, carries an SGS 5-Star Drop Resistance in Harsh Conditions certification, and features IP66, IP68, IP69 and IP69K water and dust resistance. HONOR also states that the device supports water resistance at depths of up to 10 metres under specified controlled test conditions.
Battery performance represents another major upgrade. The HONOR X9e Pro features an 11,000mAh battery, complemented by 80W HONOR SuperCharge and 27W reverse wired charging, allowing the smartphone to provide power to compatible external devices.
The device also features an ultra-bright display capable of reaching 10,000 nits peak brightness, extending the series’ focus beyond physical resilience to visibility and everyday usability.
Extending Protection Beyond the Smartphone
HONOR’s strategy for the X9 Series also extends beyond hardware specifications into after-sales support.
Through HONOR Rakyat Care+, the HONOR X9e Pro comes with 730-day front and back crack protection and 730-day liquid damage protection, addressing common concerns surrounding accidental damage.
The protection programme complements the physical durability engineered into the smartphone, reflecting HONOR’s approach of combining stronger hardware with additional support throughout the ownership experience.
Together, these measures are designed to give consumers greater peace of mind when choosing and using their devices.
A Milestone Moment of Recognition
ASEAN Records recognition was officially presented on 24 September 2026 at Hyatt Regency Kuala Lumpur at KL Midtown.
The recognition was received on stage by Ethan Chen, CEO of HONOR Malaysia, representing HONOR and the team behind the sustained performance of the HONOR X9 Series in Malaysia.
Voices of Leadership
Reflecting on the achievement, Ethan Chen, CEO of HONOR Malaysia, shared:
“First, we continue to evolve based on consumers’ core needs. Second, we have made significant investments in after-sales protection, with coverage such as front-and-back drop protection and water damage protection. All of this is designed to give consumers greater peace of mind when making their purchase.
This achievement reflects the strong support Malaysian consumers have shown towards the HONOR X9 Series over three consecutive years. It motivates us to continue listening to consumers, strengthening both our products and after-sales protection, and developing technology that delivers greater confidence in everyday use.”
Continuing the X9 Series with the HONOR X9e Pro
Building on the achievement of the HONOR X9 Series, the HONOR X9e Pro introduces a new generation of upgrades focused on durability, battery endurance, display technology and consumer protection.
The smartphone is available in four colourways: Royal Purple, Reddish Brown, Dawn Gold and Midnight Black.
In Malaysia, the 256GB model is priced at RM1,899, while the 512GB model is priced at RM2,399.
During the pre-order period from 24 September to 8 October 2026, customers purchasing the HONOR X9e Pro can receive gifts and benefits valued at up to RM1,626, including an HONOR Pad X7, RM100 instant rebate, HONOR Rakyat Care+ and a one-year extended warranty, subject to the applicable campaign terms and availability.
The HONOR X9e Pro represents the next chapter for the series, carrying forward the consumer-focused approach that has shaped successive X9 generations in Malaysia.
About HONOR
HONOR is a global technology brand developing smart devices and connected experiences across smartphones, tablets, wearables and other consumer technology categories.
Through the HONOR X9 Series, the brand continues to develop smartphones around practical consumer priorities including durability, battery performance, display technology and everyday usability.
ASEAN Records is proud to officially recognise 123 Live Mall Malaysia Sdn Bhd for achieving two milestones that reflect the scale of its own-developed and own-designed product ecosystem across health nutrition, beauty wellness, Feng Shui and energy products.
The two official record titles are:
First and Largest Own Developed and Own-Designed Product Ecosystem Across Health Nutrition, Beauty Wellness, Feng Shui, and Energy Products by a Live Commerce Platform (636 SKUs across 18 product categories, as of August 2026)
and
First and Most Own-Developed and Own-Designed Feng Shui and Energy Products by a Live Commerce Platform (533 SKUs across 15 product categories, as of August 2026)
As of August 2026, 123 Live Mall had developed and designed 636 stock keeping units (SKUs) across 18 product categories, including a specialised portfolio of 533 Feng Shui and energy products across 15 categories.
The two recognitions mark an important stage in the company’s progression from live commerce into a broader business ecosystem connecting consumer insight, product development, design, branding and retail.
From Live Commerce to Product Development
123 Live Mall began its development in 2018, initially building its presence through live-streaming commerce before expanding into e-commerce, physical operations, product development and brand management.
Live commerce has given the company a direct channel to understand consumer preferences and market response. These insights have subsequently contributed to its approach to product planning, design and brand development.
Rather than operating solely as a platform for selling third-party products, 123 Live Mall has progressively built its own portfolio across health nutrition, beauty wellness, Feng Shui and energy-related categories.
By August 2026, this portfolio had reached 636 own-developed and own-designed SKUs across 18 categories, forming the basis of its first ASEAN Records recognition.
533 Feng Shui and Energy Products Across 15 Categories
The second recognition highlights the depth of 123 Live Mall’s specialised Feng Shui and energy product portfolio.
As of August 2026, the segment comprised 533 own-developed and own-designed SKUs across 15 categories.
Feng Shui, crystal minerals and related lifestyle products have formed an important part of the company’s development, while its wider portfolio has subsequently expanded into additional consumer categories.
Together, the two records recognise different dimensions of the business: the breadth of the company’s 636-SKU product ecosystem and the scale of its specialised 533-SKU Feng Shui and energy portfolio.
Building an Integrated Brand Ecosystem
Over the years, 123 Live Mall has expanded its activities beyond live streaming to support a wider multi-channel business model.
Headquartered in Melaka, the company has developed capabilities spanning product development, branding, e-commerce, live content, warehousing and retail operations.
The company has also developed its own brands across different consumer categories while extending its business presence beyond Malaysia.
This integrated approach allows 123 Live Mall to connect feedback gathered from consumers with decisions involving product concepts, design, positioning and sales strategy.
For the company, the recognitions therefore reflect not only the number of products developed, but also the broader capabilities built around bringing those products from concept to market.
A Milestone Moment of Recognition
The ASEAN Records certificates for both achievements were officially presented on 29 August 2026.
The recognitions were received by Gan Kai Yee, Founder, CEO & Director of 123 Live Mall Malaysia Sdn Bhd; Vivi Toh, Co-Founder & Director of 123 Live Mall Malaysia Sdn Bhd; and Li Jia Heng, Co-Founder, Director, and Director of Operations of 123 Live Mall.
The presentation recognised the company’s achievement in developing 636 SKUs across 18 product categories, together with its specialised portfolio of 533 own-developed and own-designed Feng Shui and energy products across 15 categories.
The dual recognition marks an important milestone in 123 Live Mall’s continued development as both a live commerce platform and a creator of its own products and brands.
Voices of Leadership
Reflecting on the two recognitions, Gan Kai Yee, Founder, CEO & Director of 123 Live Mall Malaysia Sdn Bhd, shared:
“These recognitions are an important milestone for 123 Live Mall. The 636 own-developed and own-designed products, including 533 Feng Shui and energy products, are more than numbers. They represent years of effort in product development, design, quality management and brand building.
“From the beginning, our goal in live commerce has not simply been to sell products. We wanted to understand what consumers need and use those insights to guide product development, design and branding. This has helped us build a model that connects market understanding, product creation, brand development and sales.
“We see these recognitions as a new starting point. We want to continue strengthening our products and brands while expanding into ASEAN and wider Asian markets. At the same time, we hope to use our experience to support more Malaysian businesses in developing products and building brands that can reach international markets.”
Her remarks reflect 123 Live Mall’s intention to continue strengthening its own product portfolio while applying its experience in live commerce, product development and brand management to wider business opportunities.
Supporting Malaysian Brands Beyond Local Markets
Beyond developing its own brands, 123 Live Mall aims to support other Malaysian businesses in areas such as market analysis, product development, design, brand positioning, packaging, content marketing and sales promotion.
The company plans to build on the experience gained through its own business journey to help more Malaysian companies strengthen their products and prepare for overseas markets.
ASEAN is expected to be an important direction for future expansion, supported by cross-border e-commerce, live commerce, brand collaborations and strategic partnerships.
Over the longer term, the company aims to create a platform connecting businesses, brands, products and markets while contributing to greater international visibility for Malaysian-developed products.
About 123 Live Mall Malaysia Sdn Bhd
123 Live Mall Malaysia Sdn Bhd is a Malaysian commerce company that began its development in 2018, initially through live-streaming commerce before expanding into e-commerce, physical retail, product development and brand management.
Headquartered in Melaka, the company operates across product categories including crystal minerals, Feng Shui products, health nutrition, beauty wellness and related lifestyle products.
As of August 2026, 123 Live Mall had developed and designed 636 SKUs across 18 product categories, including 533 Feng Shui and energy products across 15 categories, forming the basis of its two official recognitions by ASEAN Records.
ASEAN Records is proud to officially recognise O2Pay Technologies Inc. (O2Pay) for achieving a significant regional milestone as the:
First Consumer PayFi Infrastructure Connecting Stablecoin Liquidity with Real-World Payment Networks through a Registered Money Services Business (107 supported fiat currencies; MSB Reg. No. 31000326321284; launched April 2026)
This achievement reflects O2Pay’s approach to connecting digital-asset liquidity with real-world payment infrastructure, creating a more accessible and efficient bridge between stablecoins and everyday financial transactions.
Bridging Stablecoin Liquidity with Real-World Payments
Launched in April 2026, O2Pay was developed as consumer PayFi infrastructure that connects stablecoin liquidity with established real-world payment networks through a registered Money Services Business.
Supporting 107 fiat currencies, the infrastructure is designed to make the movement between digital assets and traditional currencies more practical for users across different markets.
Rather than relying on a single payment route, O2Pay brings together a global network of ramp providers and dynamically selects suitable options according to factors such as availability, cost, and user context.
This approach enables O2Pay to connect multiple liquidity and payment pathways within one consumer-facing infrastructure while improving the efficiency and accessibility of transactions.
Building Infrastructure for Global Financial Connectivity
At the core of O2Pay is the objective of creating payment rails that make stablecoin liquidity more usable within real-world financial environments.
Its infrastructure combines digital liquidity, fiat currency access, and payment connectivity to help bridge the gap between blockchain-based assets and established payment systems.
With support for 107 fiat currencies and a network-based approach to ramp selection, O2Pay is building towards an infrastructure where users can access appropriate transaction routes based on their circumstances rather than navigating individual providers independently.
The achievement represents an important step in the development of consumer-focused PayFi infrastructure and demonstrates the potential for stablecoin technology to become increasingly connected with everyday payment networks.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 22 August 2026 at Wyndham Jomtien Pattaya, Thailand, marking the formal recognition of O2Pay’s achievement.
The recognition was received on stage by David Smith, Co-founder and CEO of O2Pay; Vincent Khoo, COO of O2Pay; and Andrew Leo, CMO of O2Pay, representing the leadership team behind the development and growth of the platform.
Voices of Leadership
Reflecting on the recognition, David Smith, Co-founder and CEO of O2Pay, shared:
“This achievement isn’t mine—it belongs to everyone who made it possible. From our team and partners to the liquidity providers and community who believed in what we are building, every contribution has helped bring these payment rails to life.
This recognition is an important milestone for O2Pay, but it is also just the beginning. We will continue building infrastructure that connects stablecoin liquidity with real-world payments and makes digital finance more accessible and practical for people everywhere.”
About O2Pay
O2Pay Technologies Inc. (O2Pay) develops consumer PayFi infrastructure designed to connect stablecoin liquidity with real-world payment networks.
O2Pay brings together a global network of ramp providers and dynamically selects suitable options based on availability, cost, and user context, helping users access more efficient routes between digital assets and fiat currencies.
ASEAN Records is proud to officially recognise the Johor Public Library Corporation (Perbadanan Perpustakaan Awam Johor, PPAJ) for achieving the milestone:
First Government-Initiated International Book Bazaar by a State Statutory Library Corporation, Featuring Traditional Malay Timber-Carved Pavilions and Multi -Heritage-Attired Exhibitor Personnel (42 timber-carved main pavilions within 85 exhibitor units; 150 personnel in 3 distinct heritage attire; 21–25 August 2026)
The recognition acknowledges the Johor International Book Bazaar 2026 as a government-initiated international literary and cultural platform organised by a state statutory library corporation, combining books, public learning, heritage presentation and cultural identity within a single event.
Held from 21 to 25 August 2026 at Paradigm Mall Johor Bahru, the five-day bazaar featured 85 exhibitor units, including 42 main pavilions incorporating traditional Malay timber-carved design elements, together with 150 personnel comprising 50 secretariat members and 100 exhibitor personnel.
A defining element of the event was the presentation of personnel in three distinct forms of heritage attire, strengthening the bazaar’s cultural dimension while creating a setting where literature, community participation and Johor’s traditional identity could be experienced together.
Bringing Books, Heritage and Community Together
The Johor International Book Bazaar 2026 was designed as more than a conventional book fair.
Alongside its books and exhibitor showcases, the programme incorporated cultural and community activities including storytelling sessions, inspiring talks, heritage-related activities, traditional attire, family programmes and photography activities.
Through this combination, the event created a platform where visitors could engage with reading and knowledge while also experiencing elements of Johor’s cultural heritage.
The use of traditional Malay timber-carved pavilions formed an important visual and cultural feature of the bazaar, reflecting traditional craftsmanship and architectural identity within a contemporary public event environment.
By integrating literary activity with cultural presentation, the event contributes to a broader understanding of libraries as institutions that can support reading, knowledge, heritage appreciation and community connection.
42 Timber-Carved Main Pavilions Within 85 Exhibitor Units
A central feature of the ASEAN Records achievement was the event’s distinctive exhibition design.
The bazaar comprised a total of 85 exhibitor units, with 42 main pavilions incorporating traditional Malay timber-carved elements.
These pavilions were designed to reflect Johor’s traditional culture, craftsmanship and architectural character while serving as functional exhibition spaces for participating organisations and exhibitors.
The format created an environment in which the presentation of books and information was closely connected with local cultural identity.
The event layout also included dedicated areas for international exhibitors, programme activities, heritage elements, photography, radio, supporting booths and visitor engagement.
Together, these components created a literary event that combined exhibition, education and heritage presentation within one public venue.
150 Personnel in Three Distinct Heritage Attire
The cultural identity of the bazaar extended beyond the physical pavilion design.
A total of 150 personnel participated in the event, comprising 50 secretariat personnel and 100 exhibitor personnel.
Across the event, personnel were represented in three distinct forms of heritage attire, reinforcing the cultural character of the bazaar and creating greater public visibility for traditional dress.
This element complemented the traditional timber-carved pavilion concept and supported the wider objective of presenting Johor’s heritage through both the built environment and human participation.
The combination of traditional design, heritage attire and literary activities distinguished the bazaar as a platform where cultural expression and knowledge-sharing were presented side by side.
A Government-Initiated Literary and Cultural Platform
The Johor International Book Bazaar 2026 was organised by PPAJ following a decision by the Johor State Government dated 18 March 2026.
As a state statutory body responsible for public library services throughout Johor, PPAJ plays an important role in providing access to books, information, learning facilities, digital technology and literacy programmes for communities in both urban and rural areas.
The international book bazaar reflects this wider public-service role by extending access to reading and learning beyond conventional library spaces and into a large public setting.
Through the event, visitors were able to engage with books, exhibitors, cultural activities and educational programmes in an accessible environment designed for families, students, readers and the wider community.
The organisation also promotes reading, lifelong learning, access to information and community development throughout Johor.
The Johor International Book Bazaar reflects these priorities by creating a platform that encourages public engagement with books while also providing opportunities for interaction with exhibitors, storytellers, speakers and cultural activities.
By locating the event at Paradigm Mall Johor Bahru and operating from 10.00am to 10.00pm throughout its five-day run, the bazaar created an accessible public environment for visitors from different backgrounds to participate.
The combination of education, culture and family-oriented activities also supports the wider role of public libraries in encouraging reading habits and strengthening community participation.
Celebrating Johor’s Cultural Identity
The use of traditional Malay timber-carved pavilions and heritage attire provided a strong cultural foundation for the 2026 bazaar.
Rather than separating literary activity from heritage, the event brought both elements together within one public experience.
Traditional craftsmanship was incorporated into the exhibition environment, while heritage attire provided another visible connection to cultural identity.
The event’s public materials also encouraged visitors to experience Johor traditional attire while participating in the celebration, further connecting the bazaar with Malaysia’s National Month period.
Through this approach, the Johor International Book Bazaar positioned literature and cultural heritage as complementary elements that can strengthen public engagement with both knowledge and identity.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 22 August 2026 at Paradigm Mall Johor Bahru during the Johor International Book Bazaar 2026.
The recognition was received by YM Puan Ungku Noorakmal binti Ungku Sulaiman, Director of the Johor Public Library Corporation (PPAJ), together with her team.
The recognition was officially presented by Tan Sri Datuk Danny Ooi, Chairman of the Advisory Board of ASEAN Records.
The presentation was witnessed by several distinguished guests, including Yang Berhormat Dr. Mohammed Naqib bin Md. Ghazali, Chairman of the Johor State Education and Information Committee and Chairman of the Board of Directors of the Johor Public Library Corporation; YBhg. Encik Edy Irwan bin Zulkifli, Director-General of the National Library of Malaysia; YBrs. Encik Zulkurnain bin Abdul Rahman, Director of the Johor State Education Department; YBhg. Prof. ChM. Dr. Leong Loong Kong, President of Southern University College; and Ms. Clarissa Marie Villamor, Economic Desk Attaché at the Embassy of the Republic of the Philippines in Kuala Lumpur.
Also present were Directors of State Public Libraries from across Malaysia, alongside representatives, exhibitors, strategic partners and invited guests participating in the five-day international book bazaar.
The presentation acknowledged PPAJ’s role in organising a government-initiated international book bazaar incorporating 42 traditional Malay timber-carved main pavilions within 85 exhibitor units, together with 150 personnel in three distinct forms of heritage attire.
The recognition also reflects the collective contribution of the PPAJ team, participating exhibitors, secretariat personnel, strategic partners and supporting organisations involved in delivering the Johor International Book Bazaar 2026.
Voices of Leadership
Reflecting on the recognition and the purpose behind the Johor International Book Bazaar 2026, YM Puan Ungku Noorakmal binti Ungku Sulaiman, Director of the Johor Public Library Corporation (PPAJ), shared:
“The Johor International Book Bazaar is an important platform for us to bring books and knowledge closer to the community while creating an experience that also celebrates the cultural identity of Johor. We want people to see the library not only as a place to access books, but as an institution that brings communities together through learning, culture and meaningful engagement.
“By incorporating traditional Malay timber-carved pavilions, heritage attire and participation from a diverse group of exhibitors, we are able to connect reading and knowledge with the traditions that form part of our identity. At the same time, the international dimension of the bazaar creates opportunities for wider cultural and literary exchange.
“This recognition belongs to the entire PPAJ team, our exhibitors, strategic partners and everyone who contributed to making this programme possible. We hope the Johor International Book Bazaar will continue to encourage more people, especially young people and families, to develop a lasting relationship with books, knowledge and lifelong learning.”
The recognition reflects PPAJ’s wider commitment to empowering communities through knowledge, learning and cooperation with strategic partners, while demonstrating how public libraries can connect literacy, heritage and community participation through accessible public programmes.
Strengthening the Role of Public Libraries in Community and Culture
The ASEAN Records recognition reflects the evolving role of public libraries as institutions that support not only access to books and information, but also education, cultural appreciation, community participation and lifelong learning.
By organising an international book bazaar that combines literary engagement with heritage presentation, PPAJ demonstrates how public library institutions can create broader opportunities for communities to connect with knowledge in accessible and engaging ways.
The inclusion of international participation also extends the event’s role beyond a local book fair, creating opportunities for cultural and literary exchange while strengthening Johor’s visibility as a destination for public learning and cultural activity.
The Johor International Book Bazaar 2026 therefore represents an important milestone in PPAJ’s continuing efforts to make reading, learning and heritage more accessible to the public.
About Johor Public Library Corporation
The Johor Public Library Corporation, or Perbadanan Perpustakaan Awam Johor (PPAJ), was established under the Johor Public Library Corporation Enactment No. 5 of 1982.
PPAJ is a Johor State Statutory Body responsible for providing public library services throughout the state.
Its services include access to books, information resources, learning facilities, digital technology and literacy programmes for communities in both urban and rural areas.
PPAJ also promotes reading, lifelong learning, access to information and community development while working with strategic partners to strengthen educational and knowledge-based opportunities for the people of Johor.
Guided by its vision of empowering communities through knowledge, learning and cooperation, PPAJ continues to expand the role of public libraries as accessible spaces for education, information, culture and community engagement.
ASEAN Records is proud to officially recognise Mr. Raj Gurung, Panel Speaker of the MALAYSIA SME Sportrepreneur Congress 2026, for achieving a significant regional milestone as the:
Highest-Altitude Business Congress Session Delivered by a Panel of Speakers at a Mountain Summit (Low’s Peak, 4,095 metres, Mount Kinabalu, on 17 June 2026).
This achievement reflects Mr. Raj Gurung’s exceptional resilience, leadership, and adventurous spirit, demonstrating how business insight and personal endurance can come together in a truly unconventional setting.
Bringing Business Leadership to New Heights
As a panel speaker of the MALAYSIA SME Sportrepreneur Congress 2026, Raj Gurung took part in a unique business session delivered at Low’s Peak, 4,095 metres above sea level on Mount Kinabalu.
The experience challenged the traditional format of business conferences by combining entrepreneurship, leadership, physical endurance, and personal growth in one of Southeast Asia’s most iconic natural settings.
Through his participation, Raj brought a distinctive perspective shaped by both business and adventure—showing how determination, discipline, and resilience can influence success in both professional and personal pursuits.
From Global Business to the World’s Highest Peaks
Mr. Raj Gurung is the Managing Partner of Superclub International Ltd Hong Kong, as well as a businessman and passionate computer technology enthusiast with a deep appreciation for nature and exploration.
An experienced hiker, climber, and camper, he has successfully summitted Mount Everest, the world’s highest peak, as well as Mount Elbrus, Europe’s highest summit. His climbing journey also includes challenging ascents of Ama Dablam, Lobuche, Island Peak, and Yalung Ri.
With an ambition to complete all Seven Summits, Raj continues to live by a strong belief in determination and the mindset that nothing is impossible.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 3 August 2026 at Bar 109, Hong Kong, marking the formal recognition of Mr. Raj Gurung’s achievement.
The recognition was received by Mr. Raj Gurung, Panel Speaker of the MALAYSIA SME Sportrepreneur Congress 2026 and Managing Partner of Superclub International Ltd Hong Kong, at Bar 109, a venue he operates, representing his unique journey across business, leadership, and adventure.
Voices of Leadership
Reflecting on the recognition, Raj Gurung shared:
“For me, every summit is a reminder that progress begins with the decision to keep moving forward, even when the journey becomes difficult.
Whether in business or on a mountain, success requires preparation, resilience, teamwork, and the belief that challenges can be overcome.
I am honoured to receive this ASEAN Records recognition, and I hope this achievement inspires more entrepreneurs to push beyond their limits, embrace new experiences, and believe that nothing is impossible.”
About Raj Gurung
Raj Gurung is the Managing Partner of Superclub International Ltd Hong Kong, a businessman, technology enthusiast, and accomplished mountaineer.
Alongside his professional pursuits, he has built an extensive climbing portfolio that includes Mount Everest, Mount Elbrus, Ama Dablam, Lobuche, Island Peak, and Yalung Ri.
Driven by a strong can-do mindset and a passion for both business and the outdoors, Raj continues to inspire others to pursue ambitious goals with determination, resilience, and courage.
ASEAN Records is proud to officially recognise Datuk Roger Wong, Principal Speaker of MALAYSIA SME Sportrepreneur Congress 2026 and Founder & Managing Director of KGW Group Bhd, for achieving a significant regional milestone as the:
Highest-Altitude Business Congress Session Delivered By a Panel of Speakers at a Mountain Summit (Low’s Peak, 4,095 m, Mount Kinabalu; delivered on foot at the peak; 17 June 2026).
This achievement reflects Datuk Roger Wong’s leadership, resilience, and commitment to inspiring entrepreneurs through an extraordinary business session conducted at Malaysia’s highest mountain peak.
Inspiring Entrepreneurs at Malaysia’s Highest Peak
As the principal speaker of the MALAYSIA SME Sportrepreneur Congress 2026, Datuk Roger Wong ascended Mount Kinabalu on foot to deliver a business congress session at Low’s Peak, 4,095 metres above sea level.
The initiative challenged the conventional format of business conferences by bringing entrepreneurship beyond hotel ballrooms and convention halls to one of Southeast Asia’s most iconic natural landmarks.
Through the session, the speakers shared insights on leadership, resilience, teamwork, and perseverance, drawing meaningful parallels between reaching a mountain summit and building a successful business.
Championing Leadership Beyond the Boardroom
The achievement demonstrates that effective leadership extends beyond professional success. It also requires discipline, endurance, preparation, and the courage to embrace unfamiliar challenges.
By participating in the record-setting congress, Datuk Roger Wong reinforced the importance of continuous personal development while inspiring entrepreneurs to pursue excellence in both business and wellbeing.
His contribution reflects the wider purpose of the MALAYSIA SME Sportrepreneur Congress 2026—to encourage business leaders to strengthen their physical resilience, leadership capabilities, and readiness to overcome challenges beyond the workplace.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 7 July 2026, marking the formal recognition of Datuk Roger Wong’s record achievement.
The recognition was received on stage by Datuk Roger Wong, Principal Speaker of MALAYSIA SME Sportrepreneur Congress 2026 and Founder & Managing Director of KGW Group Bhd, representing his contribution to this historic entrepreneurial and experiential leadership milestone.
Voices of Leadership
Reflecting on the recognition, Datuk Roger Wong shared:
“Standing at the summit of Mount Kinabalu reminded me that every meaningful achievement begins with the courage to take the first step. Business success, like climbing a mountain, requires preparation, perseverance, teamwork, and the determination to continue moving forward despite every challenge.
This recognition belongs not only to the speakers, but also to every participant who committed to the journey and supported one another throughout the climb.
I hope this milestone inspires more entrepreneurs to step beyond their comfort zones, strengthen their resilience, and discover what they are capable of achieving.”
About Datuk Roger Wong
Datuk Roger Wong is the Founder & Managing Director of KGW Group Bhd and served as a Principal Speaker of the MALAYSIA SME Sportrepreneur Congress 2026.
With extensive entrepreneurial and leadership experience, he has contributed to the growth of Malaysia’s business and logistics sectors while encouraging resilience, continuous learning, and sustainable development among entrepreneurs.
Through his participation in the MALAYSIA SME Sportrepreneur Congress 2026, Datuk Roger Wong continues to champion leadership that extends beyond the boardroom—combining business excellence, personal wellbeing, and the courage to embrace new challenges.
ASEAN Records is proud to officially recognise VBH Group Sdn Bhd for achieving the milestone:
Highest Number of Beauty and Wellness Services Offered by a Single-Group Center Within a 7,800 sq. ft. Facility (138 Services Across 10 Domains)
This recognition celebrates VBH Group’s leadership in building one of Malaysia’s most comprehensive integrated beauty and wellness centres. By successfully bringing together beauty, wellness, aesthetics, health management, and lifestyle services within a single destination, the group has established a new benchmark for one-stop beauty and wellness services across ASEAN.
From a Small Beauty Studio to an Industry Benchmark
Founded by Dr. Vivian at the age of 15 as an eyebrow embroidery specialist, VBH Group began as a modest 900-square-foot beauty studio operated by a team of just five people. Through years of continuous learning, practical experience, and a commitment to raising professional standards, the business steadily expanded into one of Malaysia’s leading integrated beauty and wellness groups.
Today, VBH Group operates a 7,800-square-foot flagship integrated beauty and wellness centre supported by 56 professional team members, offering 138 specialised services across 10 professional domains. This remarkable transformation reflects the company’s unwavering commitment to innovation, professionalism, and customer-centred care while continuously evolving to meet the changing needs of modern consumers.
Building a Comprehensive Beauty and Wellness Ecosystem
VBH Group has developed a unique integrated service ecosystem by bringing together multiple specialised beauty and wellness brands under one roof.
The centre offers services covering semi-permanent eyebrow embroidery, skincare, facial treatments, body contouring, health management, aesthetics, haircare, nail services, professional makeup, photography, spa therapies, and Traditional Chinese Medicine (TCM).
Its TCM services include pulse diagnosis, acupuncture, therapeutic massage, and cupping therapy, allowing customers to enjoy beauty enhancement and preventive wellness within a single integrated environment.
Guided by its philosophy of “Happiness Through Beauty,”VBH Group believes beauty and wellness should work hand in hand to help individuals look better, feel healthier, and live with greater confidence.
Redefining the One-Stop Beauty Experience
Rather than viewing beauty and health as separate disciplines, VBH Group integrates both into a seamless customer experience.
Its one-stop concept enables customers to receive beauty treatments, wellness therapies, health consultations, and aesthetic services conveniently in one location, reflecting today’s increasingly holistic approach to self-care.
Beyond providing convenience, the company’s philosophy is that true beauty begins with inner happiness and overall wellbeing, encouraging customers to care for both their appearance and their health as part of a balanced lifestyle.
Through continuous investment in professional training, technological innovation, and service excellence, VBH Group continues to redefine the future of Malaysia’s beauty and wellness industry.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 22 October 2025 during the ASEAN Records Gala Night 2025.
The achievement was later re-presented at VBH Group’s flagship SS2 integrated beauty and wellness centre during the company’s 8th Anniversary Celebration, commemorating both the record achievement and the group’s continued growth within Malaysia’s beauty and wellness industry.
The recognition was proudly received by Dr. Vivian, Founder and Chief Executive Officer of VBH Group, in acknowledgement of her visionary leadership in transforming VBH Group from a small beauty studio into one of Malaysia’s leading integrated beauty and wellness groups, offering the highest number of beauty and wellness services within a single facility.
The celebration was further graced by the presence of renowned Hong Kong and Malaysian artistes, including Derek Kwok, Elaine Yiu, Angie Cheong, Michael Tao, Hera Chan, Benjamin Chow, Mok Ka Tim, and Chan Kwok Fung, who joined the company’s milestone celebration.
Voices of Leadership
Reflecting on the recognition, Dr. Vivian, Founder and Chief Executive Officer of VBH Group, shared:
“Receiving this ASEAN Records recognition is truly meaningful for us because it reflects the years of dedication behind our journey. We never imagined receiving such recognition. We simply stayed true to our original mission and continued serving every customer with sincerity and passion.
At VBH Group, we believe beauty is not only about appearance. It is also about health, happiness, confidence, and inner wellbeing. That is why we created a one-stop centre where customers can conveniently enjoy beauty, wellness, and health services all in one place.
More importantly, I hope every customer leaves VBH feeling happier, more confident, and knowing they are supported by a caring community that genuinely wants the best for them.
I would also like to sincerely thank all our customers, families, shareholders, business partners, and team members for their trust and support. This recognition belongs to all of them. We will continue embracing new technologies, improving our professional standards, and delivering even better beauty and wellness experiences in the future.”
Raising the Standard of Beauty and Wellness in ASEAN
This achievement reflects the growing demand for integrated beauty and wellness destinations that provide comprehensive, customer-centred experiences.
By successfully offering 138 professional services across 10 specialised domains within a single 7,800-square-foot facility, VBH Group has established a benchmark for innovation, operational excellence, and service integration within the beauty and wellness industry.
Beyond celebrating operational scale, this recognition reflects the continued evolution of Malaysia’s beauty industry towards integrated wellness. By combining beauty services, preventive health, and Traditional Chinese Medicine (TCM) under one roof, VBH Group demonstrates how customer-focused innovation can redefine modern beauty and wellness while setting new standards for the industry across ASEAN.
About VBH Group Sdn Bhd
VBH Group Sdn Bhd is one of Malaysia’s leading integrated beauty and wellness groups, offering 138 professional services across 10 specialised domains through a comprehensive one-stop beauty and wellness ecosystem.
Its services encompass semi-permanent eyebrow embroidery, skincare, facial treatments, body contouring, health management, aesthetics, haircare, nail services, spa therapies, Traditional Chinese Medicine (TCM), professional makeup, photography, and other wellness solutions, providing customers with a holistic lifestyle experience under one roof.
Guided by its philosophy of “Happiness Through Beauty” and the belief that true beauty comes from inner happiness, VBH Group continues to integrate beauty, health, and wellness through professional expertise, innovative technology, and personalised customer care. The company remains committed to empowering individuals to look their best, feel healthier, and live more confidently while continuously raising the standards of Malaysia’s beauty and wellness industry.
ASEAN Records is proud to officially recognise MALAYSIA SME Sportrepreneur Congress, organised by MALAYSIA SME MEDIA GROUP, for achieving a significant regional milestone as the:
First and Highest-Altitude Business Congress Convened at a Mountain Summit (Low’s Peak, 4,095 m, Mount Kinabalu; 18 delegates and 4 speakers ascending on foot; 1 session chaired at the peak; 17 June 2026).
This achievement reflects exceptional determination, entrepreneurial spirit, and leadership, setting a new benchmark for experiential business engagement and resilience-driven entrepreneurship across the ASEAN region.
Redefining Business Leadership Beyond the Boardroom
The MALAYSIA SME Sportrepreneur Congress transformed the conventional business conference by bringing entrepreneurship to the summit of Mount Kinabalu, Malaysia’s highest peak.
Following ten months of preparation, 18 entrepreneurs and delegates, together with four business speakers, ascended on foot to Low’s Peak (4,095 metres), where they successfully convened a formal business congress session. The initiative combined leadership, teamwork, endurance, and personal resilience in an environment far removed from traditional conference venues.
By integrating entrepreneurship with outdoor challenges, the congress demonstrated that business growth and personal wellbeing can progress hand in hand.
Inspiring a New Generation of Sportrepreneurs
Held in conjunction with Visit Malaysia Year and Visit Sabah Year, the congress also showcased Sabah as a destination for business events, adventure tourism, and leadership development.
Participants shared insights on entrepreneurship, resilience, collaboration, and perseverance while drawing meaningful parallels between climbing a mountain and building successful businesses. The event also witnessed the launch of SUMMIT, a commemorative publication documenting the expedition through personal reflections from all 18 participants, preserving the lessons learned throughout the journey.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 7 July 2026 at Soul Voice, Puchong, marking the formal recognition of the MALAYSIA SME Sportrepreneur Congress achievement.
The recognition was received on stage by Wayne Lim, Organising Chairman of the MALAYSIA SME Sportrepreneur Congress 2026 and President & Chief Editor of MALAYSIA SME MEDIA GROUP, representing the organising team and all expedition members whose collective commitment made this historic achievement possible.
Voices of Leadership
Reflecting on the recognition, Wayne Lim, Organising Chairman of the MALAYSIA SME Sportrepreneur Congress 2026 and President & Chief Editor of MALAYSIA SME MEDIA GROUP, shared:
“This achievement belongs to every expedition member who believed in the vision and committed themselves throughout ten months of preparation. Together, we proved that entrepreneurs can challenge themselves beyond business.
Sportrepreneur was created to remind business owners that success is not measured by business achievements alone—it also means taking care of our health, building resilience, and pushing beyond our comfort zones.
We hope this initiative will inspire more entrepreneurs to embrace leadership, wellbeing, and lifelong growth while showcasing Malaysia as a destination for innovative business experiences.”
About MALAYSIA SME MEDIA GROUP
MALAYSIA SME MEDIA GROUP is a leading business media and entrepreneurial ecosystem platform dedicated to empowering small, medium, and micro enterprises through publications, conferences, awards, networking, and business development initiatives.
Through flagship programmes such as the MALAYSIA SME Sportrepreneur Congress, the organisation brings together entrepreneurs, industry leaders, and policymakers while championing innovation, collaboration, leadership, and sustainable business growth throughout Malaysia and the ASEAN region.
ASEAN Records is proud to officially recognise Farm Price Holdings Berhad for achieving the milestone:
First Publicly-Listed Fresh-Vegetable Importer and Exporter Integrating Self-Operated Cold-Chain Storage and Halal-Certified Value-Added Processing (listed May 2024; Singapore ~40% of turnover; 149,548 sq ft built-up & 66,845 sq ft refrigerated on completion; 29,669 pallets/year; ISO 9001:2015, GMP & HACCP accredited; founded 2004)
This recognition celebrates Farm Price Holdings Berhad’s leadership in modernising the fresh produce supply chain through the integration of import and export operations, self-operated cold-chain logistics, and halal-certified value-added processing, setting a new benchmark for the fresh vegetable industry in Malaysia.
Advancing an Integrated Fresh Produce Supply Chain
Founded in 2004, Farm Price Holdings Berhad has grown from a fresh vegetable trading business into an integrated agricultural supply chain company serving wholesalers, retailers, food service operators, and export markets. In May 2024, the company achieved another significant milestone by becoming Malaysia’s first publicly listed company specialising in the import and export of fresh vegetables while integrating its own cold-chain infrastructure and halal-certified processing operations. The company’s listing on the ACE Market of Bursa Malaysia marked an important step in its long-term growth strategy.
Today, Farm Price sources fresh vegetables from both local farms and international suppliers before distributing them efficiently across domestic and overseas markets. Approximately 40% of its annual turnover is contributed by exports to Singapore, reflecting the company’s strong regional market presence.
Strengthening Food Quality Through Cold-Chain Infrastructure
A key strength of Farm Price lies in its investment in dedicated cold-chain logistics and storage facilities that help preserve freshness, minimise food waste, and maintain product quality throughout transportation and distribution.
Upon completion of its latest facility expansion, the company will operate a purpose-built integrated hub comprising approximately 149,548 square feet of built-up area, including 66,845 square feet of refrigerated cold-room facilities, with an annual handling capacity of approximately 29,669 pallets.
Beyond logistics, Farm Price also undertakes halal-certified value-added processing, including cleaning, cutting, sorting, and packaging fresh vegetables according to customer requirements. These operations are supported by internationally recognised ISO 9001:2015, Good Manufacturing Practice (GMP), and Hazard Analysis and Critical Control Points (HACCP) certifications, reinforcing the company’s commitment to food safety, operational quality, and supply chain reliability.
Supporting Food Security and Regional Trade
As demand for fresh, safe, and traceable food continues to increase across the region, Farm Price plays an important role in strengthening agricultural supply chains between Malaysia and neighbouring markets.
Its integrated business model enables greater supply consistency, improved inventory management, and enhanced food quality throughout the distribution process while supporting both local agricultural producers and international trade partners.
By investing in infrastructure, quality assurance systems, and value-added processing capabilities, the company contributes to greater food security while improving the efficiency of fresh produce distribution throughout the ASEAN region.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 28 June 2026.
The recognition was proudly received by Dr. Lawrence Tiong Lee Chian, Managing Director of Farm Price Holdings Berhad, in acknowledgement of his leadership in building Malaysia’s first publicly listed integrated fresh vegetable supply chain combining import and export operations, cold-chain logistics, and halal-certified value-added processing.
The presentation was witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To.
Voices of Leadership
Reflecting on the recognition, Dr. Lawrence Tiong Lee Chian, Managing Director of Farm Price Holdings Berhad, shared:
“This ASEAN Records recognition reflects the dedication of our entire team over the past two decades in building a trusted and integrated fresh produce supply chain. We believe that delivering fresh vegetables goes beyond logistics. It requires continuous investment in infrastructure, food safety, quality assurance, and innovation.
Becoming Malaysia’s first publicly listed company in our sector while integrating cold-chain facilities and halal-certified value-added processing is an important milestone, but it is also a responsibility. We remain committed to strengthening regional food supply chains, supporting sustainable agricultural growth, and delivering safe, high-quality fresh produce to customers across Malaysia and beyond.”
Setting New Standards for Fresh Produce Distribution
This achievement reflects the growing importance of integrated supply chain management in ensuring food quality, safety, and distribution efficiency throughout the agricultural sector.
By combining public market governance, modern cold-chain infrastructure, internationally recognised quality certifications, and regional export capabilities, Farm Price Holdings Berhad has established a benchmark for the future development of the fresh produce industry in ASEAN.
About Farm Price Holdings Berhad
Farm Price Holdings Berhad is a Malaysian integrated fresh produce company established in 2004, specialising in the import, export, processing, storage, and distribution of fresh vegetables. Listed on the ACE Market of Bursa Malaysia in May 2024, the company operates a comprehensive supply chain supported by self-operated cold-chain facilities and halal-certified value-added processing.
Accredited with ISO 9001:2015, Good Manufacturing Practice (GMP), and Hazard Analysis and Critical Control Points (HACCP) certifications, Farm Price continues to strengthen food quality, supply chain resilience, and regional agricultural trade while serving customers across Malaysia and international markets, particularly Singapore.
ASEAN Records is proud to officially recognise PG Jewel Sdn Bhd for achieving the milestone:
Largest Gathering of Gelombang Gold Ring Owners (3,037 Participants; 4,018 Rings Gathered at Award Recognition Night 2026, 27 June 2026, MITEC, Kuala Lumpur)
This recognition celebrates PG Jewel’s success in bringing together thousands of owners of its iconic Au999 Gelombang Gold Rings in a single event, reflecting the brand’s strong customer community and growing influence within Malaysia’s premium gold jewellery industry.
Building a Strong Community Around Iconic Gold Jewellery
Established in 2017, PG Jewel Sdn Bhd, the retail jewellery arm of Aurora Italia International Berhad, has grown into one of Malaysia’s leading premium gold jewellery brands, specialising in 999 (24K) and 916 (22K) gold jewellery. The company has expanded from an online jewellery business into a nationwide retail network with 16 branches across Malaysia, while continuing to introduce innovative collections that combine timeless craftsmanship with contemporary design.
Among its signature collections, the Au999 Gelombang Gold Ring has become one of the brand’s most recognisable products. Inspired by the graceful movement of ocean waves, the collection combines elegant aesthetics with high-purity gold craftsmanship, making it one of PG Jewel’s most sought-after jewellery designs. The record-setting gathering demonstrated the widespread popularity of the collection and the loyalty of thousands of customers who proudly own the iconic ring.
Inspiring Confidence Through Quality and Innovation
PG Jewel continues to position gold jewellery as more than an accessory by promoting it as a form of wearable wealth that combines beauty, lasting value, and everyday elegance. Guided by its philosophy of transparent pricing, quality craftsmanship, and customer trust, the company continues to strengthen its retail presence while making premium gold jewellery more accessible to consumers across Malaysia.
The successful gathering reflects not only the popularity of the Gelombang collection but also PG Jewel’s ability to cultivate a vibrant customer community through consistent product quality, innovation, and meaningful engagement.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 27 June 2026 during the PG Jewel Award Recognition Night 2026 held at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
The recognition was proudly received by Jessie Ng, Chief Operating Officer of PG Jewel Sdn Bhd, in acknowledgement of the company’s achievement in bringing together 3,037 participants carrying a total of 4,018 Gelombang Gold Rings in a single gathering.
Voices of Leadership
Reflecting on the recognition, Jessie Ng, Chief Operating Officer of PG Jewel Sdn Bhd, shared:
“The Au999 Gelombang Gold Ring is more than just one of our jewellery collections. It has become a symbol of PG Jewel’s identity and the trust that our customers have placed in us over the years.
Seeing thousands of Gelombang rings gathered together in one venue was truly a historic and emotional moment. This achievement belongs not only to PG Jewel, but also to every customer who has supported our journey. We sincerely thank everyone who has been part of this incredible milestone, and we remain committed to delivering exceptional craftsmanship, meaningful designs, and lasting value for many years to come.”
Strengthening Malaysia’s Gold Jewellery Industry
This achievement demonstrates how product excellence, strong customer engagement, and continuous innovation can create lasting brand loyalty within the jewellery industry.
By successfully bringing together thousands of Gelombang Gold Ring owners under one roof, PG Jewel has set a remarkable benchmark for customer participation while showcasing the growing appreciation for premium Malaysian gold jewellery throughout the ASEAN region.
About PG Jewel Sdn Bhd
PG Jewel Sdn Bhd, a subsidiary of Aurora Italia International Berhad, is a Malaysian jewellery retailer established in 2017, specialising in premium 999 (24K) and 916 (22K) gold jewellery. The brand offers a diverse range of rings, necklaces, bracelets, earrings, and collectible gold products that combine elegant design with lasting value. With a rapidly expanding retail network across Malaysia, PG Jewel continues to champion innovation, quality craftsmanship, and customer satisfaction while positioning gold jewellery as both a timeless fashion statement and a valuable long-term asset.
