Category: Business Trade

BateriHub Recognized with ASEAN Record for Pioneering Retail Expansion

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BateriHub Recognized with ASEAN Record for Pioneering Retail Expansion

In a landmark moment for the automotive service industry, Battery4U Sdn Bhd (BateriHub) has been officially recognised an ASEAN Record for: “ASEAN’s First and Largest Direct-Owned Car Battery Retailer by Branch Count and Floor Area” (104 Branches Covering 178,048.61 Sq Ft)

The prestigious ASEAN Records presentation was held on 15 May 2025, at Hall A2 of MAEPS Serdang, in conjunction with the Malaysia Autoshow 2025—a premier automotive exhibition and one of Southeast Asia’s most anticipated industry events. Attended by government officials, automotive professionals, brand leaders, and members of the media, the ceremony provided a high-profile platform to honor Battery4U Sdn Bhd (BateriHub) for its exceptional milestone. The event highlighted the company’s contribution to regional innovation and retail excellence, reinforcing its position as a market leader in the automotive battery service industry across the ASEAN region.

A Regional Leader in Automotive Battery Retail

Since its inception, BateriHub has transformed the car battery service model with a unique direct-owned retail strategy—delivering consistent service quality, real-time support, and transparent pricing across an expansive nationwide network. The milestone of 104 branches with a total floor area exceeding 178,000 square feet underscores its dominance as a market leader and trailblazer in the ASEAN automotive service space.

“Receiving this ASEAN Record is a proud moment for all of us at BateriHub. It reflects our team’s relentless drive to innovate, standardize quality, and bring reliable battery solutions closer to every vehicle owner across Malaysia and the region. This recognition fuels our commitment to grow even further, with a mission to make professional automotive care accessible, efficient, and trusted throughout ASEAN.”
— Mr. Stanly Ng, General Manager, Battery4U Sdn Bhd (BateriHub)

Building Trust, One Branch at a Time

Beyond size, BateriHub’s success lies in its customer-first philosophy—offering on-demand battery services, mobile technician teams, and professional diagnostics via a well-trained network across all locations. The ASEAN Record solidifies its reputation as a trusted brand built on reliability, accessibility, and innovation.

About Battery4U Sdn Bhd (BateriHub)

BateriHub is Malaysia’s leading direct-owned car battery retailer and service provider, specializing in automotive battery diagnostics, replacement, and roadside assistance. With an expansive footprint of 104 outlets nationwide, BateriHub continues to set benchmarks in service efficiency, network standardization, and digital integration in the automotive after-sales industry. Website: www.baterihub.com.my

Profilm Recognized with ASEAN Records for Groundbreaking Window Film Innovation

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Profilm Recognized with ASEAN Records for Groundbreaking Window Film Innovation

Profilm Advance Material (SEA) Bhd has officially been recognized by ASEAN Records for achieving a regional milestone in innovation with its cutting-edge window film technology. The company has been awarded the ASEAN Record for: “ASEAN’s First Window Film with Highest Measured Heat Rejection of 62% at 70% Visible Light Transmission,” a product that also earned global acclaim by winning the Red Dot Award for Best Product Design in 2023.

The prestigious ASEAN Records presentation was held on 15 May 2025, at Hall A2 of MAEPS Serdang, in conjunction with the Malaysia Autoshow 2025—a premier automotive exhibition and one of Southeast Asia’s most anticipated industry events. Attended by government officials, automotive professionals, brand leaders, and members of the media, the ceremony provided a high-profile platform to honor Profilm Advance Material (SEA) Bhd for its exceptional milestone. The event highlighted the company’s contribution to regional innovation and retail excellence, reinforcing its position as a market leader in the automotive battery service industry across the ASEAN region.

Setting New Benchmarks in Automotive Innovation

Profilm’s groundbreaking window film, developed through proprietary material science and advanced nano-coating technology, combines exceptional solar energy rejection (62%) with crystal-clear visibility (70% VLT)—a feat previously unattained in the regional automotive film industry. Beyond its thermal and optical performance, the product also stands out for its aesthetic refinement and environmental sustainability.

“This recognition is more than an award—it’s a validation of our mission to lead the industry through scientific excellence, user comfort, and award-winning design,” said Mr. Graydon Luah, representative of Profilm Advance Material (SEA) Bhd, at the ceremony.

Regional Leadership with Global Impact

The Red Dot Award, recognized globally as a hallmark of product excellence, along with this ASEAN Record recognition, reinforces Profilm’s position as a trailblazer in Southeast Asia’s automotive materials sector. This latest milestone is expected to propel the brand to new regional partnerships and expand its influence across ASEAN markets.

About Profilm Advance Material (SEA) Bhd

Profilm Advance Material (SEA) Bhd is a Malaysian-based company specializing in the research, development, and distribution of premium window film technologies. Driven by a commitment to design excellence and innovation, the company continues to push boundaries in material science to meet the evolving needs of automotive, architectural, and specialty film applications.Website www.profilmgroup.com

Vanilla Crepe Recognized For First And Most Flavors Of Halal-Certified Mille Crepe Cakes In ASEAN

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Vanilla Crepe Recognized For First And Most Flavors Of Halal-Certified Mille Crepe Cakes In ASEAN

Malaysian dessert brand Vanilla Crepe, under the leadership of Nelson Liew, CEO and Co-Founder of Vanilla Mille Crepe Sdn Bhd, has earned a remarkable recognition from ASEAN Records for being the First and Most Flavors of Halal-Certified Mille Crepe Cakes in the region.

The certification, granted under JAKIM.700-2/3/1 044-09/2024 on 1 December 2024, officially acknowledges 27 unique mille crepe cake flavors offered by the brand — making Vanilla Crepe the pioneer in the halal-certified dessert space with such flavor diversity.

This achievement is not only a celebration of culinary creativity, but also a testament to Vanilla Crepe’s unwavering commitment to inclusive food standards, quality assurance, and innovation in the modern café scene. Every layer of its mille crepe cakes — meticulously stacked and infused with bold flavors — reflects the brand’s mission to deliver joy, indulgence, and trust to every slice served.

The prestigious recognition was presented at the Franchise International Malaysia (FIM) 2025 exhibition, held at the Kuala Lumpur Convention Centre (KLCC), and was witnessed by Datuk Dr. Hj Radzali Hassan, Chairman of the Malaysian Franchise Association (MFA).

Nelson Liew, speaking on the significance of this recognition, said:

“Vanilla Crepe was founded on the dream of elevating the mille crepe experience while ensuring that our desserts are accessible to all. Receiving ASEAN Records’ recognition for our certified range is both an honour and a motivation for us to continue breaking new ground.”

With signature flavors such as Salted Caramel, Oreo Crunch, Durian D24, Matcha Azuki, and Mango Tango, Vanilla Crepe has captivated dessert lovers across the country. Every cake is handcrafted to meet halal standards without compromising on premium ingredients, taste, or presentation.

Since its establishment, the brand has expanded rapidly with a loyal customer base, driven by its dedication to quality, creativity, and accessibility. This record firmly places Vanilla Crepe at the forefront of ASEAN’s modern dessert landscape, championing halal innovation and flavor diversity. Learn more about Vanilla Crepe: www.vanillacrepe.com

Hai Kee Hung (Nikudo) sets ASEAN Records for Most Frozen Premium Prawn Paste Sold In A Single Year

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Hai Kee Hung (Nikudo) sets ASEAN Records for Most Frozen Premium Prawn Paste Sold In A Single Year

Hai Kee Hung Sdn Bhd, the name behind Malaysia’s beloved seafood brand NIKUDO, has officially earned a spot in the ASEAN Records for achieving the Highest Volume of Frozen Premium Prawn Paste Sold in a Single Year — with a staggering 978,085 packets, totaling 195,617 kg, sold across Malaysia and the region in 2024.

Each packet of NIKUDO’s signature frozen prawn paste boasts a remarkable prawn content of over 95%, setting a new benchmark for quality and consistency in the frozen seafood category. This achievement cements NIKUDO’s position as a pioneer in the premium seafood product segment and reflects the growing consumer demand for high-quality, ready-to-cook traditional offerings.

The prestigious recognition was presented at the Franchise International Malaysia (FIM) 2025 exhibition, held at the Kuala Lumpur Convention Centre (KLCC), and was witnessed by Datuk Dr. Hj Radzali Hassan, Chairman of the Malaysian Franchise Association (MFA).

Speaking at the award ceremony, Mr. Kang Pok Wai, Regional Director of Hai Kee Hung Sdn Bhd, shared:

“We are honoured to receive this recognition from ASEAN Records. At NIKUDO, our mission has always been to preserve the rich culinary heritage of Asia while delivering modern convenience and uncompromising quality. This milestone is a testament to the trust and loyalty of our customers, and the hard work of our entire team.”

Founded with a passion for bringing authentic seafood flavours to family kitchens, Hai Kee Hung has steadily built a reputation for innovation, freshness, and excellence. Through its NIKUDO brand, the company has become a household name — especially for its signature prawn paste, which remains a popular choice in steamboat and hotpot meals throughout the region.

With strong distribution networks and an unwavering commitment to quality, Hai Kee Hung continues to expand its footprint, both locally and across ASEAN markets, paving the way for more milestones in the future.

Learn more about the brand: www.hkh.com.my | www.nikudo.com.my

IBoozee Makes ASEAN History with Halal-Certified Fresh Juice Vending Innovation

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IBoozee Makes ASEAN History with Halal-Certified Fresh Juice Vending Innovation

IBoozee has made a remarkable impact in the regional food tech industry by officially being recognized in the ASEAN Records for its breakthrough innovation: ASEAN’s First Halal Certified Fresh Fruit Juice Automated Vending Machine

This groundbreaking achievement was honored during the Malaysia International Franchise Exhibition (FIM) 2025 at the Kuala Lumpur Convention Centre and was witnessed by YAB Deputy Prime Minister Datuk Seri Dr. Ahmad Zahid Hamidi, Entrepreneur Development and Cooperatives Minister YB Datuk Ewon Benedick, and Deputy Minister YB Saraswathy Kandasami. The award was proudly received by Mr. Steven Phang, Director of US Pizza Malaysia and representative of IBoozee’s innovative team.

Boozee’s fresh juice vending machines have redefined convenience, health, and certification standards in automated food and beverage delivery. By combining fresh fruit extraction technology, automated dispensing, and Halal certification, the brand offers a unique and accessible solution that aligns with consumer demand for healthy, clean-label, and culturally inclusive refreshments.

This recognition by ASEAN Records not only validates IBoozee’s commitment to wellness and innovation but also strengthens Malaysia’s position as a driver of tech-forward, Halal-certified solutions in the ASEAN region.

With growing interest in healthier, smarter vending options, IBoozee continues to lead the charge in reshaping how we enjoy fresh fruit juice—anytime, anywhere.

We are truly honored to be recognized by ASEAN Records for this incredible milestone. IBoozee was created with a vision to bring healthy, Halal-certified, and convenient fresh juice options to everyone — anytime, anywhere. This recognition is not just a win for us, but a testament to Malaysian innovation and the potential of smart F&B technology across the ASEAN region. We look forward to expanding our footprint and continuing to refresh lives — one cup at a time.” said by Mr. Steven Phang

US Pizza Officially Recognized in ASEAN Records for Most Localized Pizza Flavours Created by a Malaysian Homegrown Brand Since 1997

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US Pizza Officially Recognized in ASEAN Records for Most Localized Pizza Flavours Created by a Malaysian Homegrown Brand Since 1997

In a proud moment for Malaysia’s culinary landscape, US Pizza, one of the country’s most beloved homegrown pizza chains, has officially earned a prestigious spot in the ASEAN Records. The record, “Most Localized Pizza Flavours Created by a Malaysian Homegrown Brand Since 1997 (88 Flavours),” was presented in an official ceremony Franchise International Malaysia and witnessed by YAB Deputy Prime Minister Datuk Seri Dr. Ahmad Zahid Hamidi, together with Entrepreneur Development and Cooperatives Minister YB Datuk Ewon Benedick and Deputy Minister YB Saraswathy Kandasami.

This historic recognition marks the first ASEAN Record presented on the day during the Franchise International Malaysia Exhibition 2025 (FIM 2025) held at the Kuala Lumpur Convention Centre (KLCC), organized by the Malaysian Franchise Association (MFA) in collaboration with the Ministry of Entrepreneur and Cooperatives Development (KUSKOP).

A Culinary Milestone Rooted in Local Innovation

Since its inception in 1997, US Pizza has stood out for its commitment to Malaysian identity, proudly developing and offering 88 localized pizza flavors that blend international pizza standards with the bold, authentic tastes of Malaysia. From rendang chicken and sambal petai to durian cheese and satay-inspired toppings, US Pizza has consistently pushed creative boundaries while honoring local preferences.

“We are deeply honored to be recognized by ASEAN Records. This milestone reflects not only our team’s creativity and innovation but also our love and respect for Malaysia’s rich culinary culture,” said Mr Steven Phang, Director of US Pizza Malaysia. “Each of our 88 flavors tells a story—one that’s rooted in our heritage and driven by our passion to delight Malaysians with something uniquely theirs.”

Celebrating ASEAN Pride Through Entrepreneurship

“As Malaysia assumes its leadership role as the Chair of ASEAN 2025, we are proud to celebrate US Pizza that represent not just business success but the spirit of innovation and community connection that unites us across Southeast Asia,” said Mr Steven Phang, Director of US Pizza Malaysia

With over 100 outlets nationwide and a rapidly growing fan base, US Pizza continues to expand both locally and internationally while staying true to its philosophy—Local Flavor, Global Appeal.

About US Pizza Malaysia
Founded in Penang in 1997, US Pizza is a Malaysian homegrown brand specializing in handcrafted pizzas with local and Western-inspired flavors. With a growing footprint of over 100 outlets, US Pizza is recognized for its culinary creativity, customer satisfaction, and community impact.

ASEAN Records Recognizes Malaysia Autoshow 2025 for Organizing the Region’s Largest Outdoor Obstacle Test Drive Zone

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ASEAN Records Recognizes Malaysia Autoshow 2025 for Organizing the Region’s Largest Outdoor Obstacle Test Drive Zone

In a milestone that highlights innovation and experiential engagement in the automotive industry, the Malaysia Automotive Robotics and IoT Institute (MARii), in collaboration with Moonman Event, has officially been recognized by ASEAN Records for organizing: ASEAN’s Largest Outdoor Obstacle Test Drive Zone at an Autoshow Achievement: 5.1 Kilometers of Purpose-Built Obstacle Trail

The prestigious certificate presentation was held on-site during the Malaysia Autoshow 2025, with the record formally presented to Mr. Azrul Reza Aziz, CEO of MARii, and witnessed by YB Senator Tengku Datuk Seri Zafrul Abdul Aziz, alongside key industry leaders, innovators, and dignitaries from across the ASEAN region.

A Milestone in Experiential Automotive Innovation

The 5.1-kilometer test drive zone stands as the longest obstacle-based outdoor test drive trail ever established at an automotive exhibition in ASEAN. Designed to simulate various real-world driving scenarios, this immersive trail enabled participants to test a wide range of electric and hybrid vehicles under diverse terrain and mobility conditions.

The initiative showcases Malaysia’s leadership in promoting interactive and educational automotive showcases while supporting ASEAN’s broader goals of sustainable mobility, consumer engagement, and automotive excellence.

“This recognition not only honors the Malaysia Autoshow’s groundbreaking design and visitor experience, but it also cements the show’s position as a forward-thinking platform in the ASEAN region,” said Mr. Azrul Reza Aziz, CEO of MARii

A Regional Benchmark for Automotive Shows

The obstacle course, developed in partnership with Moonman Event, offered attendees an unparalleled opportunity to experience the handling, performance, and capabilities of next-generation vehicles. This format is expected to serve as a blueprint for future auto expos across Southeast Asia seeking to blend excitement with technical demonstration and public education.

About Malaysia Autoshow 2025
Held at the Malaysia Agro Exposition Park Serdang (MAEPS), the Malaysia Autoshow 2025 has become the nation’s largest automotive and lifestyle exhibition, drawing participation from global carmakers, EV pioneers, mobility solution providers, and government agencies. The 2025 edition continues to break new ground with expanded showcases, test-drive experiences, and sustainability-focused programs.

About MARii
The Malaysia Automotive, Robotics and IoT Institute (MARii) is a government agency under the Ministry of Investment, Trade and Industry (MITI), tasked with spearheading the advancement of the nation’s mobility, robotics, and IoT ecosystem. For more information, visit: https://autoshow.my

https://youtu.be/GC8YXRBaTFE

ASEN Unity Drive Secures ASEAN Record for First and Longest Multi-Nation EV Convoy — A 10,432KM Drive of Innovation, Sustainability, and Regional Unity

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ASEN Unity Drive Secures ASEAN Record for First and Longest Multi-Nation EV Convoy — A 10,432KM Drive of Innovation, Sustainability, and Regional Unity

The Malaysia Automotive, Robotics and IoT Institute (MARii) proudly marked a monumental milestone in regional green mobility with the completion of the ASEAN UNITY DRIVE—a record-setting convoy spanning 10,432 kilometers across 72 cities in 9 ASEAN countries over 22 days. This landmark initiative has been officially recognized by ASEAN Records as: “ASEAN’s First and Longest Multi-Nation EV Convoy Led by a Nationally-Produced EV”

The achievement was officiated at the Malaysia Auto Show 2025, in the presence of YB Senator Tengku Datuk Seri Zafrul Tengku Abdul Aziz, Malaysia’s Minister of Investment, Trade and Industry, who witnessed the official record certificate presentation.

The ASEAN Records certificate was officially presented to Mr. Azrul Reza Aziz, Chief Executive Officer (CEO) of MARii, and witnessed by YB Senator Tengku Datuk Seri Zafrul Tengku Abdul Aziz, marking a significant moment for Malaysia’s leadership in automotive innovation.

“This record is not just about the distance covered,” said Mr. Azrul. “It’s about breaking through boundaries, fostering partnerships, and driving forward a greener future for ASEAN.”

A Trailblazing Regional Drive

Traversing Vietnam, Laos, Cambodia, Thailand, the Philippines, Brunei, Indonesia, Singapore, and Malaysia, the convoy was led by Proton’s eMas EV, highlighting Malaysia’s position at the forefront of sustainable and autonomous vehicle development.

This groundbreaking expedition demonstrates the technological strength, resilience, and collaboration potential across ASEAN member nations—promoting not only the capabilities of homegrown EV technology but also reinforcing regional cooperation in the clean energy transition.

Heroes Behind the Wheel

The success of this ambitious journey would not have been possible without the dedicated convoy team, who braved unpredictable terrains and long-haul drives. The four lead drivers representing Malaysia’s excellence in endurance and skill were: Mohd Adib Bin Mohd Azam, Justin Mah Mun Ming, Kavindran Vasanthasegaran

These individuals embody the spirit of ASEAN unity and innovation, and their determination has inspired countless others to pursue the path of progress.

Looking Ahead

As the region shifts towards electric and autonomous mobility, initiatives like the ASEAN Unity Drive serve as powerful catalysts in building awareness, promoting technological advancement, and fostering a united ASEAN identity.

MARii, in collaboration with its strategic partners, aims to continue breaking boundaries and driving change across Southeast Asia.

For media inquiries or more information, please visit: https://autoshow.my/

ASEAN Records Recognizes the Malaysian Franchise Association (MFA) for Hosting the Region’s Longest-Running Annual Franchise Exhibition

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ASEAN Records Recognizes the Malaysian Franchise Association (MFA) for Hosting the Region’s Longest-Running Annual Franchise Exhibition

ASEAN Records is proud to officially recognize the Malaysian Franchise Association (MFA) with the prestigious ASEAN Record for: “ASEAN’s Longest-Running Annual Franchise Exhibition – 32 Editions Since 1994”

This historic accolade was presented on 7th May 2025 during the Networking Dinner of the ASEAN Franchise Convention 2025 (AFC2025), held at the Diamond Ballroom, Level G, Mandarin Oriental Hotel Kuala Lumpur. The ASEAN Record was awarded in the esteemed presence of YB Datuk Ewon Benedick, Malaysia’s Minister of Entrepreneur and Cooperatives Development (KUSKOP), who officiated the ceremony as Guest of Honour.

Organized annually without fail since 1994, the Malaysia International Franchise Exhibition (FIM) has firmly established itself as a landmark event in ASEAN’s franchising industry. In collaboration with KUSKOP, MFA’s consistent efforts in promoting entrepreneurship, expanding regional franchise networks, and strengthening Malaysia’s role as a franchise hub in ASEAN have been instrumental in shaping the sector’s success.

The exhibition, now in its 32nd edition, will officially run from 8th – 10th May 2025 at the Kuala Lumpur Convention Centre (KLCC), gathering top franchise brands, potential investors, and business leaders from across the ASEAN region.

“This record is not just about longevity. It represents decades of dedication, resilience, and progressive leadership in ASEAN’s franchise ecosystem,” said Datuk Dr Radzali Bin Hassan, Chaiman or MFA

ASEAN Records congratulates MFA for this momentous achievement and applauds the association’s continued contribution to economic empowerment and regional excellence.

Asia Big Power Secures ASEAN Record for Largest Rooftop Beverage Can Replica at Official Big Bee Product Launch

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Asia Big Power Secures ASEAN Record for Largest Rooftop Beverage Can Replica at Official Big Bee Product Launch

Asia Big Power proudly celebrated a landmark achievement with the unveiling of the Largest Rooftop Beverage Can Replica in ASEAN, as recognized by ASEAN Records. The record-setting replica, prominently displayed atop the Big Bee factory, marks a bold new chapter in branding and innovation for the Malaysian beverage industry.

This milestone coincided with the Official Big Bee Product Launch, officiated in grand style by two distinguished guests:
Y.M. Tengku Dato’ Dr. Hishammuddin Zaizi Bin Y.A.M. Tengku Bendahara Azman Shah Alhaj, Advisor to the Badminton Association of Malaysia (BAM), and
H.E. Ambassador Ekitéla Ronald John Moru, Kenyan Ambassador to Malaysia.

The record title:
“ASEAN’s Largest Rooftop Beverage Can Replica (Installed by Asia Big Power Sdn Bhd)”
was officially presented during the event, celebrating a remarkable display measuring prominently across the company’s rooftop skyline—symbolizing scale, ambition, and homegrown pride.

Under the leadership of Mr. Raymond Chong, Asia Big Power Sdn Bhd unveiled Big Bee, a refreshing new range of natural honey-based beverages crafted for health-conscious consumers. These products include:

  • Grass Jelly with Honey Drink
  • Aloe Vera with Honey Drink
  • Pineapple with Honey Drink
  • Honey Carbonated Drink
  • Bird’s Nest with Honey Drink

Each product reflects the brand’s commitment to quality, natural ingredients, and modern taste preferences—blending tradition with innovation to promote wellness through accessible beverages.

“This is not just a product launch—it’s a statement,” said Mr. Raymond Chong. “Big Bee is Malaysia’s answer to modern, health-forward drinks, and our rooftop can replica represents our boldness in standing tall, literally and figuratively, across ASEAN.”

The event drew support from regional trade partners, local distributors, media, and community leaders, marking a proud day for Malaysia’s F&B sector. With the ASEAN Records title now secured, Big Bee aims to expand its footprint across Southeast Asia, sharing Malaysia’s natural goodness in every bottle.

About Asia Big Power Sdn Bhd:
A Malaysian homegrown success story, Asia Big Power Sdn Bhd is the company behind Big Bee—Malaysia’s newest honey-based beverage brand. Focused on quality, health, and innovation, Big Bee is set to take the regional market by storm with its unique flavor profiles and commitment to natural ingredients.