ASEAN Records is proud to officially recognise 123 Live Mall Malaysia Sdn Bhd for achieving two milestones that reflect the scale of its own-developed and own-designed product ecosystem across health nutrition, beauty wellness, Feng Shui and energy products.
The two official record titles are:
First and Largest Own Developed and Own-Designed Product Ecosystem Across Health Nutrition, Beauty Wellness, Feng Shui, and Energy Products by a Live Commerce Platform (636 SKUs across 18 product categories, as of August 2026)
and
First and Most Own-Developed and Own-Designed Feng Shui and Energy Products by a Live Commerce Platform (533 SKUs across 15 product categories, as of August 2026)
As of August 2026, 123 Live Mall had developed and designed 636 stock keeping units (SKUs) across 18 product categories, including a specialised portfolio of 533 Feng Shui and energy products across 15 categories.
The two recognitions mark an important stage in the company’s progression from live commerce into a broader business ecosystem connecting consumer insight, product development, design, branding and retail.
From Live Commerce to Product Development
123 Live Mall began its development in 2018, initially building its presence through live-streaming commerce before expanding into e-commerce, physical operations, product development and brand management.
Live commerce has given the company a direct channel to understand consumer preferences and market response. These insights have subsequently contributed to its approach to product planning, design and brand development.
Rather than operating solely as a platform for selling third-party products, 123 Live Mall has progressively built its own portfolio across health nutrition, beauty wellness, Feng Shui and energy-related categories.
By August 2026, this portfolio had reached 636 own-developed and own-designed SKUs across 18 categories, forming the basis of its first ASEAN Records recognition.
533 Feng Shui and Energy Products Across 15 Categories
The second recognition highlights the depth of 123 Live Mall’s specialised Feng Shui and energy product portfolio.
As of August 2026, the segment comprised 533 own-developed and own-designed SKUs across 15 categories.
Feng Shui, crystal minerals and related lifestyle products have formed an important part of the company’s development, while its wider portfolio has subsequently expanded into additional consumer categories.
Together, the two records recognise different dimensions of the business: the breadth of the company’s 636-SKU product ecosystem and the scale of its specialised 533-SKU Feng Shui and energy portfolio.
Building an Integrated Brand Ecosystem
Over the years, 123 Live Mall has expanded its activities beyond live streaming to support a wider multi-channel business model.
Headquartered in Melaka, the company has developed capabilities spanning product development, branding, e-commerce, live content, warehousing and retail operations.
The company has also developed its own brands across different consumer categories while extending its business presence beyond Malaysia.
This integrated approach allows 123 Live Mall to connect feedback gathered from consumers with decisions involving product concepts, design, positioning and sales strategy.
For the company, the recognitions therefore reflect not only the number of products developed, but also the broader capabilities built around bringing those products from concept to market.
A Milestone Moment of Recognition
The ASEAN Records certificates for both achievements were officially presented on 29 August 2026.
The recognitions were received by Gan Kai Yee, Founder, CEO & Director of 123 Live Mall Malaysia Sdn Bhd; Vivi Toh, Co-Founder & Director of 123 Live Mall Malaysia Sdn Bhd; and Li Jia Heng, Co-Founder, Director, and Director of Operations of 123 Live Mall.
The presentation recognised the company’s achievement in developing 636 SKUs across 18 product categories, together with its specialised portfolio of 533 own-developed and own-designed Feng Shui and energy products across 15 categories.
The dual recognition marks an important milestone in 123 Live Mall’s continued development as both a live commerce platform and a creator of its own products and brands.
Voices of Leadership
Reflecting on the two recognitions, Gan Kai Yee, Founder, CEO & Director of 123 Live Mall Malaysia Sdn Bhd, shared:
“These recognitions are an important milestone for 123 Live Mall. The 636 own-developed and own-designed products, including 533 Feng Shui and energy products, are more than numbers. They represent years of effort in product development, design, quality management and brand building.
“From the beginning, our goal in live commerce has not simply been to sell products. We wanted to understand what consumers need and use those insights to guide product development, design and branding. This has helped us build a model that connects market understanding, product creation, brand development and sales.
“We see these recognitions as a new starting point. We want to continue strengthening our products and brands while expanding into ASEAN and wider Asian markets. At the same time, we hope to use our experience to support more Malaysian businesses in developing products and building brands that can reach international markets.”
Her remarks reflect 123 Live Mall’s intention to continue strengthening its own product portfolio while applying its experience in live commerce, product development and brand management to wider business opportunities.
Supporting Malaysian Brands Beyond Local Markets
Beyond developing its own brands, 123 Live Mall aims to support other Malaysian businesses in areas such as market analysis, product development, design, brand positioning, packaging, content marketing and sales promotion.
The company plans to build on the experience gained through its own business journey to help more Malaysian companies strengthen their products and prepare for overseas markets.
ASEAN is expected to be an important direction for future expansion, supported by cross-border e-commerce, live commerce, brand collaborations and strategic partnerships.
Over the longer term, the company aims to create a platform connecting businesses, brands, products and markets while contributing to greater international visibility for Malaysian-developed products.
About 123 Live Mall Malaysia Sdn Bhd
123 Live Mall Malaysia Sdn Bhd is a Malaysian commerce company that began its development in 2018, initially through live-streaming commerce before expanding into e-commerce, physical retail, product development and brand management.
Headquartered in Melaka, the company operates across product categories including crystal minerals, Feng Shui products, health nutrition, beauty wellness and related lifestyle products.
As of August 2026, 123 Live Mall had developed and designed 636 SKUs across 18 product categories, including 533 Feng Shui and energy products across 15 categories, forming the basis of its two official recognitions by ASEAN Records.
