ASEAN Records is proud to officially recognise Herbal Farmer 药材农夫 for achieving:
Most Sold Avocado Multigrain Functional Wellness Beverage by a Modern TCM Retail Brand
(249,354 units of 500g packs sold from 2019–2025, equivalent to 4,155,900 sachet servings)
This recognition celebrates Herbal Farmer’s achievement in selling 249,354 packs of its Avocado Multigrain Functional Wellness Beverage, equivalent to 4,155,900 sachet servings, reflecting sustained consumer demand for its signature wellness product.
The milestone highlights the brand’s commitment to combining traditional Chinese wellness principles with modern nutritional products, making everyday wellness more accessible to contemporary consumers.
Achieving 249,354 Packs Sold Across Seven Years
Between 2019 and 2025, Herbal Farmer recorded sales of 249,354 units of its 500g Avocado Multigrain Functional Wellness Beverage, representing an equivalent of 4,155,900 sachet servings.
The achievement reflects the product’s sustained presence in the wellness beverage market, supported by Herbal Farmer’s growing retail network and consumer interest in convenient multigrain nutritional products.
The ASEAN Records recognition acknowledges the brand’s cumulative sales performance and its success in developing a signature beverage that has remained relevant to customers over multiple years.
Combining Avocado and Multigrains for Everyday Wellness
Herbal Farmer’s Avocado Multigrain Functional Wellness Beverage brings together avocado and a blend of multigrains in a convenient powdered beverage format designed for everyday consumption.
The product reflects the brand’s approach to developing modern wellness offerings that incorporate familiar nutritional ingredients while remaining convenient for contemporary lifestyles.
Through its functional beverage range, Herbal Farmer aims to encourage greater awareness of daily nutrition while introducing convenient alternatives inspired by traditional wellness concepts.
Modernising Traditional Chinese Wellness Since 2017
Established in 2017, Herbal Farmer was founded with the vision of transforming traditional Chinese medicine (TCM) retail into a more modern, approachable and lifestyle-oriented experience.
The brand offers a diverse range of products, including functional multigrain beverages, herbal soup packs, floral teas, herbal powders and wellness-related products, catering to consumers seeking convenient options for everyday wellness routines.
With an expanding retail presence and online distribution channels, Herbal Farmer continues to bridge traditional herbal knowledge with contemporary product development, making its offerings accessible to a wider consumer audience.
A Milestone Moment of Recognition
ASEAN Records recognition was officially presented on 20 October 2026 at Hyatt Regency Kuala Lumpur at KL Midtown, during the 10th Gather of Achievers – ASEAN Records & ASIA Records Gala Night 2026.
The recognition was received on stage by Alvin Khoo, Head of Marketing of Herbal Farmer, representing the company’s leadership and dedicated team whose collective efforts contributed to the sales achievement of its Avocado Multigrain Functional Wellness Beverage.
Voices of Leadership
Teo Chin Hong, Chief Executive Officer of Herbal Farmer, shared:
“Receiving ASEAN Records recognition is a proud milestone for Herbal Farmer and reflects the dedication of our entire team in bringing modern wellness products to more consumers.
Achieving 249,354 packs sold, equivalent to more than 4.1 million servings, demonstrates the trust and support our customers have placed in us over the years. Since our establishment, we have remained committed to making traditional Chinese wellness more accessible through convenient and thoughtfully developed products. This achievement encourages us to continue innovating while preserving the values and knowledge that have shaped our journey.”
About Herbal Farmer 药材农夫
Herbal Farmer is a Malaysian modern traditional Chinese medicine (TCM) retail brand established in 2017, dedicated to making traditional herbal wellness more accessible through contemporary products and retail experiences.
The brand offers a range of wellness products, including avocado multigrain beverages, herbal soup packs, floral teas, herbal powders and other traditional herbal preparations, combining familiar wellness practices with convenient everyday formats.
Through its modern retail concept, Herbal Farmer seeks to introduce traditional Chinese wellness knowledge to younger generations while providing products suited to different lifestyles and consumer preferences.
With a growing network of retail outlets and digital sales channels, Herbal Farmer continues to strengthen its presence in Malaysia’s wellness retail sector, promoting its vision of bringing traditional herbal wisdom into modern daily living.
For more information, visit:
https://www.herbalfarmer.com.my/
