Category: News

Thousands of Years Media (ToYm) Recognised by ASEAN Records for Driving Retail Engagement Through Integrated Digital Conversion

editor Food & Beverage, News
Three people pose with a framed ASEAN Records award in front of a dark backdrop with a large ASEAN logo.

ASEAN Records is proud to officially recognise Thousands of Years Media (ToYm) for achieving a significant regional milestone as the:

Most Fish Scale Collagen Jelly Tasting Participants at a Single Retail Outlet Opening Event Through Integrated Voucher Conversion Campaigns from Online and Offline Channels
(384 verified checked-in participants at the opening of the first ToYm Wardrobe physical store on 21 May 2026; including 52% via online conversion through ToYm Micro Drama Ads, short video and live streaming).

This recognition highlights ToYm’s ability to transform digital storytelling, short-form content, livestream engagement, and voucher-based campaigns into measurable offline retail participation—setting a new benchmark for integrated online-to-offline conversion in the ASEAN region.

Transforming Digital Engagement into Physical Retail Participation

The achievement was recorded during the opening of the first ToYm Wardrobe physical store, where integrated online and offline voucher conversion campaigns successfully generated 384 verified checked-in participants for the tasting of Dong Lin Fish Scale Collagen Jelly.

Notably, 52% of participants were converted through online channels, including ToYm Micro Drama Ads, short video content, live streaming, and digital engagement initiatives. This reflects ToYm’s strength in converting audience attention into real-world consumer participation.

The milestone also represents the continued expansion of the ToYm ecosystem—from micro dramas, films, livestreams, and digital platforms into physical retail, beauty, wellness, and lifestyle brand experiences.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 22 May 2026 at ToYm Wardrobe, Bukit Jalil, marking the formal recognition of this achievement.

The recognition was received on stage by Datuk Wira Jment Lim, Founder of Thousands of Years Media, together with Nini Wong, Co-founder of Dong Lin and Health & Wellness Advocate, representing the leadership behind the campaign, retail activation, and product engagement strategy.

Voices of Leadership

Reflecting on the recognition, Datuk Wira Jment Lim shared:

“Receiving this ASEAN Records recognition is not just an achievement, but also a meaningful affirmation of our dedication and hard work throughout this journey. From the beginning, our team worked toward this goal, but until the result was officially confirmed, we did not dare to announce it too early.

This recognition belongs not only to the product, but to the entire team. Everyone worked tirelessly across online and offline promotion, event preparation, marketing, and on-site execution. Even if we had not achieved the record, I would still be proud after seeing the team give their best.

ASEAN is only the beginning. We hope to grow from Malaysia into the ASEAN market, and eventually gain recognition on the international stage.”

Nini Wong, Co-founder of Dong Lin Health & Wellness Advocate, added:

“This milestone reflects the power of combining wellness products with meaningful consumer experiences. Through Dong Lin Fish Scale Collagen Jelly, we hope to continue encouraging daily self-care, beauty confidence, and stronger connections with consumers through both digital and physical platforms.”

About Thousands of Years Media (ToYm)

Thousands of Years Media (ToYm) is an integrated entertainment and media company in Malaysia focused on micro drama production, talent development, education, technology, and marketing.

Founded by Datuk Wira Jment Lim, ToYm operates through four core pillars: Cultural Entertainment, Education, Technology, and Marketing. Its ecosystem includes micro drama production, ToYm Micro Drama Ads, brand-integrated content, and lifestyle ventures such as ToYm Wardrobe, ToYm Fashion, ToYm Beaute, and Dong Lin Fish Scale Jelly.

Guided by the vision of bringing more joy and happiness to the world, ToYm continues to develop content, platforms, products, and experiences that connect with audiences both online and offline.

For more information, visit:
https://toymwardrobe.com/

ASEAN Records Expands to Indonesia with Jakarta Office Presence and Strategic Partnership Signing

editor News
ASEAN Records Expands to Indonesia with Jakarta Office Presence and Strategic Partnership Signing

ASEAN Records marked another important milestone in its regional expansion with the establishment of ASEAN Records Indonesia, together with its office presence in Jakarta, Indonesia.

The milestone was commemorated through a private strategic partnership signing session between Ms Gillian Ooi, Managing Director of ASEAN Records Sdn Bhd, and Mr Jimmy Tham, Appointed Strategic Representative of ASEAN Records Indonesia.

The session was also attended by Mr Suresh R. Palasanthiran, Trade Commissioner of MATRADE Jakarta, together with selected record holders and invited guests, in support of this new chapter in Indonesia.

Strengthening Regional Recognition Across ASEAN

ASEAN Records is a regional record recognition platform created to recognise, verify, and celebrate factual, measurable, and meaningful achievements across Southeast Asia.

Established under ASEAN Records Sdn Bhd, the platform has obtained dual-level approval to carry the ASEAN Records name and identity, reflecting its commitment to credibility, proper representation, and responsible regional recognition.

The establishment of ASEAN Records Indonesia reflects the platform’s continued commitment to expanding recognition opportunities for individuals, companies, communities, institutions, and organisations across the ASEAN region.

Indonesia’s Strategic Importance Within ASEAN

The presence of ASEAN Records in Jakarta carries special significance as the ASEAN Secretariat is also located in Indonesia’s capital city.

For many Indonesians, ASEAN is not a distant concept, but part of the regional identity and presence within Jakarta. This makes Indonesia a meaningful place for the establishment of ASEAN Records Indonesia.

Through its Jakarta office presence, ASEAN Records aims to complement Indonesia’s recognition ecosystem while creating wider regional visibility for outstanding Indonesian achievements.

Building a Wider Platform for Indonesian Achievements

Through ASEAN Records Indonesia, the platform hopes to discover, document, verify, and celebrate more achievements from Indonesia across business, culture, tourism, innovation, community development, and industry excellence.

The expansion also aims to strengthen collaboration opportunities within Southeast Asia while bringing inspiring Indonesian success stories to a wider ASEAN audience.

This milestone reflects ASEAN Records’ ongoing vision of building a stronger ecosystem of recognised achievements that inspire excellence, innovation, and positive impact across the region.

A Milestone Moment in Jakarta

The strategic partnership signing and Jakarta office presence mark another important step in ASEAN Records’ continued regional growth.

With Indonesia being one of ASEAN’s largest and most dynamic nations, ASEAN Records looks forward to building meaningful collaborations, strengthening regional engagement, and recognising more outstanding achievements from Indonesia across Southeast Asia.

ASEAN Records Expands to Thailand with Official Launch in Bangkok

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ASEAN Records Expands to Thailand with Official Launch in Bangkok

ASEAN Records marked another milestone in its regional expansion with the official launch of ASEAN Records Thailand, held at IMPACT, Muang Thong Thani, Bangkok, Thailand.

The launch was officiated and witnessed by Yang Berhormat Dato’ Mohamad bin Alamin, Deputy Minister of Entrepreneurship and Cooperatives Development Malaysia (KUSKOP), reflecting the growing regional presence and significance of ASEAN Records as a platform that celebrates verified achievements across Southeast Asia.

The ceremony was led by Mr Eldrick Koh, Director and Co-Chief Adjudicator of ASEAN Records, together with ASEAN Records’ Thailand partners, marking an important step in strengthening the organisation’s footprint within the ASEAN region.

Strengthening Regional Recognition Across ASEAN

The launch of ASEAN Records Thailand reflects the platform’s continued commitment to documenting, verifying, and recognising outstanding achievements across ASEAN’s diverse industries, communities, organisations, and individuals.

Through this expansion, ASEAN Records aims to provide more record holders, brands, businesses, institutions, and innovators in Thailand with a credible regional platform to showcase measurable excellence and elevate their achievements across Southeast Asia.

The initiative also reinforces ASEAN Records’ mission to inspire greater innovation, excellence, and cross-border collaboration among ASEAN nations.

Building a Stronger ASEAN Achievers Community

Beyond record certification, ASEAN Records continues to cultivate a growing regional network of achievers who inspire one another through measurable accomplishments, creativity, leadership, and impact.

With the establishment of ASEAN Records Thailand, the platform looks forward to recognising more outstanding achievements from Thailand while strengthening collaboration and engagement among record holders throughout the ASEAN region.

The expansion also reflects ASEAN Records’ long-term vision of creating a stronger and more connected ecosystem that celebrates excellence across Southeast Asia.

A Milestone for Regional Growth

The official launch in Bangkok marks another important chapter in ASEAN Records’ continued regional development and growing international presence.

As ASEAN continues to evolve as a dynamic economic, cultural, and innovation-driven region, ASEAN Records remains committed to recognising meaningful achievements that contribute towards the advancement and global visibility of Southeast Asia.

World Chefs Championship Recognised by ASEAN Records for Largest Recurring International Culinary Championship

editor Food & Beverage, News
World Chefs Championship Recognised by ASEAN Records for Largest Recurring International Culinary Championship

ASEAN Records is proud to officially recognise the World Chefs Championship (WCC) for achieving the milestone:

Largest Recurring International Culinary Championship by Participating Countries, Competing Chefs and Judges (42 participating countries; 2,389 competing chefs; 71 judges; 146 competition categories; 5th edition 2026)

This recognition highlights a major milestone in the international culinary industry, showcasing the World Chefs Championship’s role as a global platform for culinary excellence, cultural exchange, and professional development.

Uniting the Global Culinary Community

Held as the 5th edition in 2026, the World Chefs Championship brought together culinary professionals, chefs, judges, students, and hospitality industry participants from around the world.

The championship featured participation from 42 countries, involving 2,389 competing chefs, supported by 71 international judges across 146 competition categories.

The event created a large-scale international platform for chefs to demonstrate technical skills, creativity, innovation, and cultural culinary traditions while fostering collaboration within the global gastronomy community.

Elevating Culinary Excellence Through International Competition

The World Chefs Championship continues to play an important role in promoting culinary professionalism and industry standards through structured competition and international benchmarking.

The wide range of categories allowed chefs from different backgrounds and specialisations to compete across multiple disciplines, including hot cuisine, pastry, artistic presentation, modern gastronomy, and traditional culinary heritage.

Beyond competition, the championship also served as a platform for education, networking, knowledge exchange, and the promotion of culinary tourism.

Positioning Malaysia as an International Culinary Destination

The championship further strengthened Malaysia’s growing reputation as a destination capable of hosting major international culinary events.

By welcoming participants, judges, and culinary professionals from across the world, the event contributed to tourism visibility, cultural exchange, and industry engagement while showcasing Malaysia’s hospitality and multicultural food heritage on a global stage.

The event also aligned with broader efforts to strengthen regional tourism and gastronomy development through international collaboration.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented in recognition of the World Chefs Championship’s achievement as the largest recurring international culinary championship by participating countries, competing chefs, and judges.

The recognition was certified and received by Chef Michael Ooi Beng Hock, President of the Malaysian Culinary Masters Association (MCMA), in acknowledgement of his leadership in advancing the championship as a globally recognised culinary platform.

The recognition was witnessed by Encik Mohammad Nazrul bin Abd Rahim, Director of Tourism Johor; Yang Berhormat Dato’ Mizan bin Yahya, Chief Executive Officer of Yayasan JCorp; Puan Nur Hafifah binti Dato’ Mohd Halim, Deputy Director of the Ministry of Tourism, Arts and Culture Johor; Puan Nor Hayati binti Abdullah, Senior Tourism Officer of Tourism Malaysia Southern Region; and Chef Martin Yan.

Voices of Leadership

Reflecting on the recognition, Chef Michael Ooi Beng Hock shared:

“This recognition represents the collective effort of chefs, judges, organisers, industry partners, and participating countries who have supported the growth of the World Chefs Championship over the years.

Our goal has always been to create an international platform that not only celebrates culinary excellence, but also encourages learning, cultural exchange, and professional growth within the industry.

We are proud to see chefs from around the world come together through food, creativity, and shared passion, while positioning Malaysia as an important destination within the global culinary community.”

Advancing Culinary Excellence Across ASEAN

This milestone reflects the growing importance of international culinary platforms in promoting professional standards, cultural appreciation, and tourism development.

Through large-scale participation, global collaboration, and continuous innovation, the World Chefs Championship continues to contribute towards the advancement of culinary arts and hospitality excellence across ASEAN and beyond.

About World Chefs Championship

The World Chefs Championship (WCC) is an international culinary competition platform organised to promote culinary excellence, innovation, professional development, and cultural exchange within the global food and hospitality industry.

Through international participation and multidisciplinary competition categories, the championship provides opportunities for chefs, culinary professionals, and hospitality talents to showcase their skills while fostering stronger global culinary connections.

Hot FM Recognised by ASEAN Records for Highest Continuous Live Radio Broadcast from Merdeka 118

editor Art & Entertainment, Human Achievement, News
Hot FM Recognised by ASEAN Records for Highest Continuous Live Radio Broadcast from Merdeka 118

ASEAN Records is proud to officially recognise Hot FM for achieving the milestone:

Highest Continuous Live Radio Broadcast from the World’s Second Tallest Building, Merdeka 118 (Level G to Spire Level 16; 566 m above ground; 4 hours 5 minutes uninterrupted; 4 announcers; 18 May 2026)

This recognition marks a major achievement in Malaysian broadcasting, showcasing Hot FM’s creativity, courage, and innovation in taking live radio beyond the studio and onto one of the world’s most iconic architectural landmarks.

Broadcasting Live from the Peak of Merdeka 118

On 18 May 2026, Hot FM created history through its special campaign, #BekpesHotTaklukMerdeka118, broadcasting live from Merdeka 118, Malaysia’s tallest building and the second tallest building in the world.

The broadcast took place from 6:00 AM to 10:00 AM, bringing listeners along the Bekpes Hot team’s journey across the upper levels of Merdeka 118, from Level 118 to Level 119, before reaching The Spire at 566 metres above ground.

Featuring Hot FM announcers Khairy Jamaluddin, Johan, Fara Fauzana, and AG Azmeer, the mission delivered an unforgettable live radio experience from different locations at the top of the iconic tower.

A Bold Challenge in Live Broadcasting

The achievement was made possible through close collaboration with PNB Merdeka Ventures Sdn. Berhad, the owner of Merdeka 118, whose support played an important role in ensuring the mission was carried out smoothly and safely.

Unlike a conventional studio broadcast, the challenge required careful coordination, technical planning, and live transmission stability from one of the highest broadcast locations in the region.

The campaign formed part of Hot FM’s continued series of extreme and unconventional broadcast missions, following previous initiatives such as broadcasting from the ETS, Mount Kinabalu, underwater, and a 420-kilometre cycling journey from Alor Setar to Shah Alam.

Redefining Radio Beyond the Studio

#BekpesHotTaklukMerdeka118 reflects Hot FM’s commitment to creating content that is not only heard, but remembered.

The campaign showcased radio as more than an in-studio medium, positioning Hot FM as an entertainment brand capable of delivering bold, immersive, and meaningful experiences for listeners.

By combining live broadcasting, adventure, national pride, and one of Malaysia’s most recognisable landmarks, the initiative helped elevate local broadcasting while celebrating Merdeka 118 as a symbol of Malaysian achievement.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 18 May 2026 at Merdeka 118, Kuala Lumpur.

The recognition was certified and received by Nazri Noran, Chief Executive Officer of Media Prima Audio, together with Hot FM radio personalities Khairy Jamaluddin, Johan, Fara Fauzana, AG Azmeer, and the entire Hot FM team, in acknowledgement of their achievement in advancing innovative live radio broadcasting in the region.

Voices of Leadership

Reflecting on the recognition, Nazri Noran, Chief Executive Officer of Media Prima Audio, shared:

“Merdeka 118 is one of Malaysia’s most iconic landmarks, and we saw it as the next challenge after our previous broadcasting achievements. After broadcasting from Mount Kinabalu and beneath the sea, we wanted to push ourselves further by taking live radio to the top of Malaysia’s tallest building.

This initiative took nearly a year of planning together with PNB Merdeka Ventures. There were many challenges involved, especially weather conditions, wind, lightning risks, and maintaining stable broadcast lines at such an extreme height.

At Hot FM, we believe broadcasting is more than being inside a studio. We want to continue creating experiences that are exciting, meaningful, and capable of inspiring Malaysians to challenge themselves and do something extraordinary.”

Advancing Innovation in Broadcasting

This milestone reflects the growing evolution of media and entertainment, where audience engagement increasingly extends beyond conventional formats.

By combining live broadcasting with adventure, technical execution, and national landmarks, Hot FM continues to set new benchmarks for creative radio engagement within ASEAN.

About Hot FM

Hot FM is one of Malaysia’s leading radio stations under Media Prima Audio, targeting listeners aged 18 to 39 with relevant, entertaining, and engaging content.

Guided by the tagline “Terbaik Sentiasa Hangat”, Hot FM delivers stories, music, entertainment, and trusted personalities that connect with listeners across Malaysia. More than just radio, Hot FM continues to grow as a content platform that can be heard, seen, and experienced.

Auntea Jenny Recognised by ASEAN Records for Record-Breaking Mango Pomelo Sago Sales

editor Food & Beverage, News
Auntea Jenny Recognised by ASEAN Records for Record-Breaking Mango Pomelo Sago Sales

ASEAN Records is proud to officially recognise Auntea Jenny for achieving a significant regional milestone as the:

Most Sold Mango Pomelo Sago by a Freshly Made Tea Beverage Chain with 10,000+ Stores
(85,951,586 cups sold in 2025; 11,494 stores across 4 countries as of Dec 2025).

With an extraordinary 85,951,586 cups sold in 2025 and a growing network of 11,494 stores across four countries, this milestone reflects the brand’s exceptional market appeal, product consistency, and strong consumer loyalty.

By elevating Mango Pomelo Sago into a widely loved signature beverage, Auntea Jenny has set a new benchmark for innovation, scale, and excellence in the fresh fruit tea industry across the ASEAN region.

Expanding Fresh Fruit Tea Culture Across Southeast Asia

Founded in 2013, Auntea Jenny has grown into one of China’s leading freshly brewed tea brands, recognised for its focus on high-value and quality-driven beverages.

The brand pioneered the integration of grains with milk tea before strategically expanding into the fresh fruit tea segment—where Mango Pomelo Sago emerged as one of its most successful signature beverages.

Today, Auntea Jenny continues to expand rapidly across international markets, combining large-scale operational capability with a strong emphasis on product quality and customer experience.

Strengthening Growth Through Halal Certification and Operational Excellence

The recognition was announced during Auntea Jenny Malaysia’s Halal certification milestone event, reflecting the brand’s continued investment in operational standards, ingredient management, and consumer trust.

The certification currently covers stores across key regions including Klang Valley, Johor, Penang, Pahang, Perak, and Melaka—supporting the brand’s long-term growth plans within Malaysia.

With nearly 50 stores currently operating in Malaysia and plans to surpass 100 outlets by 2026, Auntea Jenny continues to strengthen its local market presence while maintaining global brand consistency.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 10 May 2026 at Sunway Velocity, marking the formal recognition of this achievement.

The recognition was received on stage by Ng Ching Wai, General Manager of Auntea Jenny Malaysia, and was witnessed by YB Syed Saddiq and Bella Astillah, representing the occasion’s broader celebration of brand growth, consumer trust, and operational excellence.

The recognition presentation was also held in conjunction with Auntea Jenny Malaysia’s Halal certification launch event, witnessed by YBrs Ustaz Muhyidin Bin Aziz @ Saari, Executive Director of JAKIM, highlighting the brand’s continued commitment to quality assurance, compliance standards, and local market confidence.

Voices of Leadership

Reflecting on the recognition, Ng Ching Wai, General Manager of Auntea Jenny Malaysia, shared:

“With over 10,000 stores globally, we adhere to ‘Real Fruit, Real Tea, Real Quality.’

In Malaysia, we balance global standards with local innovation. Halal certification is a testament to our quality system and our respect for the local market.

We believe that people from every culture and community should be able to enjoy a good cup of tea with confidence and peace of mind. This milestone also represents Auntea Jenny’s transformation from an international brand into a brand that truly embraces the Malaysian market.

Moving forward, we hope Halal certification will allow Auntea Jenny to connect with even more communities and become a small daily happiness shared by everyone.”

About Auntea Jenny

Auntea Jenny is one of China’s leading mid-priced freshly brewed tea brands and is recognised as the number one brand in Northern China.

Founded in 2013 in Shanghai, the brand focuses on delivering high-value freshly brewed tea beverages with an emphasis on quality, innovation, and modern tea culture.

Following rapid growth in China, Auntea Jenny expanded internationally, including into Malaysia, while continuing to strengthen its position in the fresh fruit tea segment.

The brand’s latest identity upgrade integrates modern lifestyle aesthetics with Eastern and Western cultural elements, reflecting its evolving international vision.

For more information, visit:
http://www.aunteajenny.com.my/

OFFICIAL STATEMENT – ASEAN RECORDS SDN BHD 10 MAY 2026

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𝗢𝗙𝗙𝗜𝗖𝗜𝗔𝗟 𝗦𝗧𝗔𝗧𝗘𝗠𝗘𝗡𝗧 — 𝗔𝗦𝗘𝗔𝗡 𝗥𝗲𝗰𝗼𝗿𝗱𝘀 𝗦𝗱𝗻 𝗕𝗵𝗱 | 𝟭𝟬 𝗠𝗮𝘆 𝟮𝟬𝟮𝟲

In response to recent media reports concerning our company, ASEAN Records Sdn Bhd issues the following official statement. We thank our record holders, partners, and supporters for their continued confidence.

𝗞𝗘𝗡𝗬𝗔𝗧𝗔𝗔𝗡 𝗥𝗔𝗦𝗠𝗜 — 𝗔𝗦𝗘𝗔𝗡 𝗥𝗲𝗰𝗼𝗿𝗱𝘀 𝗦𝗱𝗻 𝗕𝗵𝗱 | 𝟭𝟬 𝗠𝗲𝗶 𝟮𝟬𝟮𝟲

Sebagai jawapan kepada laporan media baru-baru ini berkenaan syarikat kami, ASEAN Records Sdn Bhd mengeluarkan kenyataan rasmi berikut. Kami merakamkan setinggi penghargaan kepada para pemegang rekod, rakan kongsi, dan penyokong atas keyakinan berterusan anda.

正式声明 — 𝗔𝗦𝗘𝗔𝗡 𝗥𝗲𝗰𝗼𝗿𝗱𝘀 𝗦𝗱𝗻 𝗕𝗵𝗱 | 𝟮𝟬𝟮𝟲年𝟱月𝟭𝟬日

针对近期有关本公司的媒体报导，ASEAN Records Sdn Bhd 特此发表以下正式声明。衷心感谢我们的记录持有人、合作伙伴及支持者一直以来的信任与支持。

The company hereby reserve all their legal rights to pursue for legal remedy for the false and defamatory allegations by any parties.

For verification or further enquiries, please contact us directly:

Untuk pengesahan atau pertanyaan lanjut, sila hubungi kami secara langsung:

如需查证或进一步查询，请直接联系我们：

🌐www.aseanrecords.com

📧 admin@aseanrecords.com

https://wa.me/60162854319

#ASEANRecords#OfficialStatement#CelebratesRegionalExcellence#ASEAN#Malaysia#KenyataanRasmi#ASEAN#Malaysia#正式声明

ASEAN Records nafi dakwaan salah guna nama ASEAN

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ASEAN Records nafi dakwaan salah guna nama ASEAN

KUALA LUMPUR: ASEAN Records Sdn Bhd menegaskan syarikat itu beroperasi secara sah di Malaysia serta mempunyai kelulusan rasmi daripada Sekretariat ASEAN dan Kerajaan Malaysia untuk menggunakan nama ‘ASEAN’ dalam operasi syarikatnya sebagai platform pensijilan rekod serantau bebas.

Dalam sidang media hari ini, syarikat itu tampil menjelaskan beberapa dakwaan awam berkaitan kedudukan undang-undang, status kelulusan serta operasi komersialnya.

Pengarah dan Ketua Adjudikator Bersama ASEAN Records, Eldrick Koh, berkata syarikat memperoleh kelulusan penggunaan nama ‘ASEAN’ daripada Sekretariat ASEAN menerusi surat rujukan CCAD/LSAD/UNA/2023/Vol.1/014 bertarikh 1 Disember 2023 yang ditandatangani Timbalan Setiausaha Agung ASEAN bagi Hal Ehwal Komuniti dan Korporat, Tran Duc Binh.

Beliau berkata, syarikat itu turut menerima Kelulusan Menteri di bawah Seksyen 27(3) Akta Syarikat 2016 bagi penggunaan perkataan yang diwartakan ‘ASEAN’ dalam nama syarikat menerusi rujukan P/S/2023/A/004396 bertarikh 14 November 2023.

“ASEAN Records ialah entiti komersial bebas yang beroperasi dengan kelulusan menggunakan nama ASEAN dan kami tidak pernah menerima sebarang notis pembatalan, penarikan balik atau pindaan terhadap kelulusan berkenaan. “Semua dakwaan yang dilemparkan terhadap syarikat adalah tidak benar dan kami mempunyai dokumen sokongan berkaitan kedudukan undang-undang serta operasi syarikat,” katanya.

Beliau berkata demikian ketika mengulas dakwaan bahawa syarikat itu tidak mempunyai hak menggunakan nama ‘ASEAN’ dan memberi gambaran menerima pengiktirafan rasmi daripada Sekretariat ASEAN.

Koh menegaskan bahawa ASEAN Records tidak pernah mendakwa pensijilan atau pengiktirafan yang dikeluarkan syarikat itu diterbitkan secara rasmi oleh Sekretariat ASEAN.

Sebaliknya, katanya, ASEAN Records berfungsi sebagai platform pensijilan serantau bebas dan bukannya organ, agensi atau wakil rasmi kepada Sekretariat ASEAN.

“Rekod yang dikeluarkan adalah pengiktirafan pencapaian cemerlang di peringkat serantau ASEAN oleh badan bebas dan bukannya dikeluarkan oleh Sekretariat ASEAN sendiri,” katanya.

Mengulas dakwaan bahawa syarikat itu mempromosikan serta menjual anugerah, beliau berkata ASEAN Records ialah syarikat komersial berdaftar di Malaysia yang mengendalikan platform pensijilan berbayar selaras dengan amalan badan pensijilan serantau dan antarabangsa lain.

“Syarikat telah menerima kelulusan sewajarnya di peringkat kebangsaan menerusi Kerajaan Malaysia serta Kementerian Perdagangan Dalam Negeri dan Kos Sara Hidup (KPDN) dan Suruhanjaya Syarikat Malaysia (SSM), selain turut memperoleh kelulusan di peringkat serantau daripada Sekretariat ASEAN untuk beroperasi menggunakan nama ASEAN dalam kapasiti komersial ini.

“Kelulusan pada kedua-dua peringkat ini mencerminkan asas operasi kami yang sah dan telus,” katanya.

ASEAN Records yang dilancarkan secara rasmi pada 14 November 2024 telah mengeluarkan lebih 250 pensijilan rekod ASEAN kepada syarikat, organisasi dan individu di rantau ini.

Ia juga memaklumkan telah menganjurkan sembilan majlis ‘Gather of Achievers’ yang menghimpunkan lebih 1,500 tetamu keseluruhan, selain disertai beberapa pemimpin dan pegawai kanan kerajaan termasuk Timbalan Perdana Menteri, Menteri-Menteri Kabinet dan Yang di-Pertua Negeri Melaka.

Dalam perkembangan sama, Koh berkata syarikat akan mengambil tindakan undang-undang terhadap pihak yang didakwa mengeluarkan kenyataan tidak benar berhubung operasi ASEAN Records.

Katanya, dua laporan polis turut dibuat masing-masing di Balai Polis Kepong dan Ibu Pejabat Polis Daerah (IPD) Cheras pada Ahad lalu berhubung perkara itu.

“Atas nasihat peguam, semua bukti dan dokumen berkaitan akan dikemukakan melalui proses perundangan yang sewajarnya sebaik prosiding dimulakan,” katanya.

Kami beroperasi secara sah, diiktiraf peringkat serantau – ASEAN Records

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Kami beroperasi secara sah, diiktiraf peringkat serantau – ASEAN Records

KUALA LUMPUR – ASEAN Records Sdn Bhd. (ASEAN Records) menafikan dakwaan bahawa syarikat itu beoperasi tanpa kelulusan dan tidak berdaftar dengan pihak berkuasa adalah tidak benar.

Pengarah Urusannya, Gillian Ooi berkata, ASEAN Records beroperasi sebagai syarikat yang ditubuhkan secara sah di Malaysia dan memegang dua kelulusan bebas bagi penggunaan nama “ASEAN” sebagai platform pensijilan rekod serantau bebas.

Jelasnya, kelulusan pertama adalah daripada Sekretariat ASEAN pada peringkat serantau dan kedua daripada Kerajaan Malaysia pada peringkat kebangsaan.

“Kelulusan ini dikeluarkan di bawah Rujukan CCAD/LSAD/UNA/2023/Vol.1/014 dan bertarikh 1 Disember 2023 yang ditandatangani oleh Tuan Yang Terutama Tran Duc Binh, Timbalan Setiausaha Agung ASEAN bagi Hal Ehwal Komuniti dan Korporat.

“Kelulusan ini telah ditandatangani bersama dengan rasmi dan masih berkuat kuasa sepenuhnya.

“Syarikat juga memegang Kelulusan Menteri daripada Kerajaan Malaysia di bawah Seksyen 27(3) Akta Syarikat 2016 untuk penggunaan perkataan yang diwartakan “ASEAN” dalam nama syarikat (Rujukan P/S/2023/A/004396, bertarikh 14 November 2023),”katanya.

Beliau berkata demikian pada sidang akhbar di Pusat Khidmat Rakyat Parlimen Kepong yang turut dihadiri Pengarah Eksekutif ASEAN Records, Eldrick Koh dan Ketua DAPSY Kepong, Jefferson Chia.

Mengulas lanjut, beliau berkata, kelulusan yang diberikan oleh Sekretariat ASEAN pada Disember 2023 secara khusus membenarkan ASEAN Records menggunakan nama “ASEAN” sebagai identiti korporat dan operasinya sebagai platform pensijilan rekod serantau.

“Kami telah beroperasi secara berterusan dalam skop kelulusan ini sejak pendaftaran, dan tidak menerima sebarang notis pembatalan, penarikan balik, atau pindaan.

“Kami mengiktiraf dan menghormati bahawa Sekretariat ASEAN adalah institusi antara kerajaan serantau. ASEAN Records adalah entiti komersial bebas yang beroperasi di bawah penggunaan rasmi nama ASEAN yang diluluskan. Kami tidak pernah membuat penyataan sebaliknya,”tegasnya.

Sementara itu, Koh berkata, bagi melindungi kepentingan sah syarikat, pemegang rekod kami, dan integriti nama ASEAN diluluskan untuk gunakan, pihaknya akan memulakan tindakan undang-undang yang diperlukan.

Malah kata beliau, dua laporan polis telah dibuat di Kepong dan Cheras pada Ahad lalu berhubung dakwaan tidak berasas sebelum ini.

“Ingin saya tegaskan sekali lagi bahawa syarikat memiliki kelulusan yang diperlukan serta bukti yang menyokong kedudukan undang-undangnya dan operasinya di bawah nama ASEAN.

“Dokumen-dokumen tersebut akan dikemukakan pada masa yang sesuai apabila prosiding undang-undang dimulakan terhadap pihak yang bertanggungjawab,”katanya.

Sebelum ini, media mellaporkan komuniti permiagaan dan perusahaan kecil dan sederhana (PKS), berdepan risiko kerugian besar akibat eksploitasi penjualan sijil dan plak yang didakwa menggunakan nama ‘ASEAN Records’ dengan bayaran mencecah puluhan ribu ringgit.

Perkara itu didedahkan Persatuan Pengguna Semenanjung Malaysia (PPSM) yang memaklumkam kegiatan syarikat swasta yang didakwa mendekati dan mengelirukan PKS supaya membeli pengiktirafan yang disyaki tidak sah itu.

ASEAN Records claims its legal name has been approved by ASEAN and Malaysia

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ASEAN Records claims its legal name has been approved by ASEAN and Malaysia

(Kuala Lumpur, 13th) ASEAN Record Sdn Bhd emphasized that the company is authorized by the ASEAN Secretariat and the Malaysian government to use “Asean” as its company name and to operate as an independent record certification platform.

The company’s two executive directors and chief forensic officers, Koo Chun-ming and Wong Tzu-ning, held a press conference today through Kepong DAP Youth Chief Cheah Chee-wei to clarify the allegations made against the company recently.

Huang Zining said that the company holds formal written approval from the ASEAN Secretariat to use the name “ASEAN”, document number CCAD/LSAD/UNA/2023/Vol.1/014, dated December 1, 2023, and signed by ASEAN Deputy Secretary-General for Community and Home Affairs, Chen Deping. The approval letter has been formally countersigned and is still in effect.

Gu Junming second from left and Huang Zining clarified the accusations against their company Xie Zhiwei is on the left Wen Qiaohe is on the right

She pointed out that the company also obtained Ministerial Approval under Section 27(3) of the Companies Act 2016, which allows it to use the gazetted word “ASEAN” in its company name. The relevant reference document number is P/S/2023/A/004396, dated November 14, 2023.

She emphasized that the company has never made any false statements, and since it was authorized by the ASEAN Secretariat in December 2023 to use “ASEAN” as its corporate identity and operate as a record certification platform, the company has been operating within the scope of the approval and has not received any notification of revocation, termination or modification of the approval.

“We respect the status of the ASEAN Secretariat as a regional intergovernmental body, while we are a commercial entity authorized to operate under the name ‘ASEAN’ and have never made any statements beyond that scope.”

She said that in order to protect the company’s reputation, record holders, and legitimate rights and interests in using the name “ASEAN,” the company will initiate necessary legal action.

“We saw the allegations on Sunday and filed a police report two days ago.”

Also present were members of the company’s legal team, including Dato’ Chang Yu Xiang, Wong Yuen Xuan, Wan Mohd Asong, and Datin Wen Qiao He.

ASEAN Records Ltd presents the relevant approvals obtained by the company From left Zhang Yuxiang Huang Yingxuan Wan Mohamad Yasong Xie Zhiwei Gu Junming Huang Zining Wen Qiaohe

Independent regional record certification platform

Gu Junming said that ASEAN Records Ltd. issues records as an independent regional record certification platform, not as an institution, organization or representative of the ASEAN Secretariat.

“This statement has remained consistent and unchanged in all our promotional materials, award ceremonies, and external communications since our inception.”

He pointed out that the company is an independent platform authorized to use the name “ASEAN” and has a proven track record of outstanding achievements at the ASEAN regional level.

He emphasized that the record was never claimed to have been issued directly by the ASEAN Secretariat.

“ASEAN Records is a limited company legally established in our country. It operates as a paid certification platform, which is consistent with mature certification industry practices globally and regionally. Similar to other internationally recognized certification bodies, it conducts commercial operations while maintaining credibility.”

He said the company operates under a dual-approval system, demonstrating its legal and transparent operating foundation.

He pointed out that the recent accusations against the company were untrue.

“Our company holds the necessary approvals and supporting documentation to demonstrate our legal status and operation under the name ASEAN. These documents will be presented in due course after legal proceedings are initiated against the relevant responsible parties.”

He said that since its official launch on November 14, 2024, the company has awarded more than 250 ASEAN-level record certifications, held 9 award ceremonies with a total attendance of more than 1,500 people, and had senior government officials as record witnesses, including the Deputy Prime Minister, ministers, the Governor of Malacca and other senior officials, and has received hundreds of reports from mainstream media.