Category: News

Megapine by OASIS Wellness International Sdn Bhd Recognised by ASEAN Records for Pioneering a Full-Spectrum Plant-Based Omega 3-6-7-9 Softgel with Dual Antioxidant Systems

editor News, Science & Technology ,
Three smiling women pose with ASEAN Records plaques on stage at an awards ceremony.

ASEAN Records is proud to officially recognise Megapine by OASIS Wellness International Sdn Bhd for achieving the milestone:

First Plant-Based Oil Supplement in a Full-Spectrum Omega 3-6-7-9 Softgel Integrating Dual Antioxidant Systems of Palm-Derived Tocotrienols and High-Potency Pine Bark Proanthocyanidins in a Single MAL-Registered Formulation for Inflammation Modulation and 3 Highs Support (Sacha Inchi Seed Oil 200mg, Sea Buckthorn Fruit Oil 200mg, Palm Oil Extract 50mg, Pine Bark Extract 50mg; MAL24036048NC; launched June 2024)

This recognition highlights an innovative advancement in plant-based nutritional supplementation, combining multiple essential fatty acids and antioxidant systems into a single formulation designed to support overall wellness and healthy ageing.

Advancing Plant-Based Nutritional Innovation

Developed under the OASIS Wellness brand, Megapine was formulated to provide a comprehensive plant-based source of essential fatty acids through a full-spectrum Omega 3-6-7-9 softgel.

Unlike conventional omega supplements that primarily focus on Omega-3 sources, Megapine integrates four plant-derived functional ingredients into a single formulation:

  • Sacha Inchi Seed Oil (200mg)
  • Sea Buckthorn Fruit Oil (200mg)
  • Palm Oil Extract (50mg)
  • Pine Bark Extract (50mg)

This combination delivers a broad spectrum of beneficial fatty acids while incorporating naturally occurring antioxidant compounds that support cellular protection and overall wellbeing.

The formulation was officially registered under MAL24036048NC and launched in June 2024.

Harnessing the Benefits of Full-Spectrum Omega Nutrition

A key feature of Megapine is its integration of multiple omega fatty acids derived entirely from plant sources.

Sacha Inchi Seed Oil, often referred to as the “King of Longevity Fruit,” provides a rich source of Omega 3, 6, and 9 fatty acids with a naturally balanced fatty acid profile. The oil is extracted using cold-pressed technology to preserve nutritional quality and stability.

Sea Buckthorn Fruit Oil contributes Omega 7, a fatty acid less commonly found in nutritional supplements, while also providing a wide range of bioactive nutrients including vitamins, flavonoids, and antioxidant compounds.

Together, these ingredients create a comprehensive omega profile designed to support cardiovascular health, metabolic wellness, and overall vitality.

Integrating Dual Antioxidant Systems in a Single Formulation

Megapine further differentiates itself through the incorporation of two complementary antioxidant systems.

The formulation contains Palm Fruit Extract, a source of tocotrienols, which are members of the Vitamin E family known for their potent antioxidant activity. Tocotrienols are recognised for their ability to help protect cells against oxidative stress and support healthy ageing.

The product also incorporates Pine Bark Extract, a rich source of oligomeric proanthocyanidins (OPCs), widely regarded as one of nature’s most powerful antioxidant compounds. Pine Bark Extract has been studied for its antioxidant, anti-inflammatory, and circulatory support properties.

By combining tocotrienols and OPCs within a single formulation, Megapine delivers a dual antioxidant approach designed to support inflammation modulation and overall health maintenance.

Supporting Modern Health and Wellness Needs

Megapine is designed to support individuals seeking plant-based nutritional solutions for long-term health management.

The formulation is positioned to support the management of the “3 Highs” commonly associated with modern lifestyle health concerns, while also providing nutritional support for inflammation management and healthy ageing.

In addition, the product is manufactured in a GMP-certified facility and is:

  • Halal Approved
  • Suitable for Vegetarians
  • Gluten-Free
  • Dairy-Free
  • Lactose-Free
  • Hormone-Free
  • No Added Sugar
  • No Artificial Preservatives, Colouring, or Additives

These features reflect growing consumer demand for cleaner-label wellness products that combine efficacy, safety, and natural ingredient sourcing.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 12 June 2026 during the Mid Valley Malaysia Health & Beauty Expo.

The recognition was proudly received by Jenna Tang, Chief Operating Officer of Oasis Home Holding Berhad, and Pamela Chee, Chief Nutritionist of Oasis Wellness International Sdn Bhd, in acknowledgement of their contribution to advancing plant-based nutritional innovation and wellness product development.

Voices of Leadership

Reflecting on the recognition, Pamela Chee, Chief Nutritionist of Oasis Wellness International Sdn Bhd, shared:

“Consumers today are increasingly looking for natural, science-backed wellness solutions that can support long-term health without compromising on quality or convenience.

Megapine was developed with the goal of combining the benefits of multiple plant-derived omega sources together with powerful antioxidant systems in a single formulation. By integrating Omega 3, 6, 7, and 9 alongside tocotrienols and pine bark extract, we aimed to create a comprehensive wellness supplement that supports modern health needs while remaining aligned with natural and plant-based principles.

This ASEAN Records recognition encourages us to continue innovating and developing wellness solutions that contribute positively to healthier lifestyles.”

About OASIS Wellness International Sdn Bhd

Seven staff members at the Oasis Wellness booth pose with four large framed awards in front of them, smiling and giving thumbs up.

OASIS Wellness International Sdn Bhd is a wellness-focused company dedicated to developing innovative nutritional and health products that combine natural ingredients, scientific research, and modern formulation technologies.

Through the OASIS Wellness brand, the company continues to introduce products designed to support healthier lifestyles, healthy ageing, and preventive wellness, while promoting plant-based and science-supported approaches to health management.

Mr Sotong Recognised by ASEAN Records for Achieving the Highest Cumulative Sales Volume of Halal-Certified 100% Cuttlefish Multi-Variant Dried Snacks

editor Food & Beverage, News
Two men in a store pose with a framed ASEAN Records plaque, giving thumbs up.

ASEAN Records is proud to officially recognise Mr Sotong for achieving a significant regional milestone as the:

Highest Cumulative Sales Volume of Halal-Certified 100% Cuttlefish Multi-Variant Dried Snacks
(80,070.61 KG sold from 2023–2025 across 12 product variants through retail and online channels).

This milestone is reflected through the outstanding sales of 80,070.61 KG from 2023 to 2025, spanning 12 product variants distributed through both retail and online channels. By demonstrating strong consumer demand, product variety, and effective multi-channel distribution, Mr Sotong has set a new benchmark for excellence, quality, and sales performance in the Halal seafood snack industry across the ASEAN region.

Preserving Heritage Flavours Through Product Excellence

Mr Sotong’s journey began with humble roots in Johor’s traditional night markets, where a passion for authentic flavours and customer satisfaction laid the foundation for what would become a recognised Malaysian snack brand.

Over the years, the company has remained committed to producing high-quality cuttlefish snacks made from 100% cuttlefish while maintaining strict Halal standards and transparent sourcing practices.

Its signature Honey-Glazed Traditional Cuttlefish and Crispy Cuttlefish Snack have become favourites among consumers, while the introduction of additional flavour variants has allowed the brand to appeal to a new generation of snack lovers without compromising its heritage.

Expanding Malaysian Flavours Through Multi-Channel Growth

Today, Mr Sotong operates through a growing retail network and major e-commerce platforms, reaching customers through physical stores as well as Shopee, Lazada, and TikTok Shop.

The achievement of selling more than 80 tonnes of dried cuttlefish snacks across 12 variants demonstrates the brand’s ability to combine traditional product quality with modern distribution strategies.

As consumer demand continues to grow, Mr Sotong remains focused on expanding its regional presence while introducing more people to the authentic flavours of Malaysian seafood snacks.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 12 June 2026 at KSL City Mall, Johor Bahru.

The recognition was received on stage by Mr. Arthur Oon Keng Kiat (Mr. Oon), Chief Executive Officer of Mr Sotong, representing the company’s commitment to product quality, customer trust, and the preservation of Malaysia’s food heritage.

Voices of Leadership

Reflecting on the recognition, Mr. Arthur Oon Keng Kiat, Chief Executive Officer of Mr Sotong, shared:

“This recognition is more than just an achievement. It is a testament to our unwavering dedication to quality, innovation, and delivering the best experience to our customers.

Every fresh ingredient, every carefully prepared product, and every customer who has supported and trusted us along the way has been part of this journey.

This recognition does not belong to us alone. It belongs to every customer who supports Mr Sotong, every team member who works tirelessly behind the scenes, and every partner who has grown with us throughout the years.

Moving forward, we will continue to stay true to our mission of bringing the unique flavours and spirit of Malaysian food culture to a wider regional audience.

We believe that true success is not measured by records alone, but by the memorable experiences we create and the lasting trust we build with our customers.”

About Mr Sotong

Mr Sotong is a Malaysian snack brand with roots dating back to 1989, beginning from a humble night market stall before growing into a recognised name in dried seafood snacks.

Known for its signature cuttlefish products, the brand specialises in high-quality Halal-certified snacks made from 100% cuttlefish, combining authentic Malaysian flavours with modern quality standards.

Today, Mr Sotong serves customers through multiple retail locations and online platforms while continuing to promote Malaysian food heritage to both local and international consumers.

For more information, visit:
https://mrsotong.com/

Arcura TCM Recognised by ASEAN Records for First Ready-to-Drink BaZhen Products Featuring Patented and Trademarked Functional Ingredients

editor Food & Beverage, News, Science & Technology
Five professionals pose on a stage, holding a framed trophy at an ASEAN Records award ceremony.

Arcura TCM Recognised by ASEAN Records for First Ready-to-Drink BaZhen Products Featuring Patented and Trademarked Functional Ingredients

ASEAN Records is proud to officially recognise Arcura TCM for achieving the milestone:

First Ready-to-Drink BaZhen Products Featuring a Patented Ingredient for Menopausal Health and a Trademarked Ingredient for Post-Menstrual Recovery (Estrog-100™ – Patent No. MY-184493-A, Granted on 01/04/2021, used in ESTRO GOLD; LPBoost® – Registered Trademark of ingredient supplier, used in YUAN-QI).

Modernising Traditional BaZhen for Contemporary Women

Arcura TCM introduces a modern approach to traditional Chinese herbal wellness through its ready-to-drink BaZhen health tonics, designed to modernise a classical herbal formulation that has long been used in Traditional Chinese Medicine (TCM) for supporting women’s vitality and wellbeing.

Traditionally, BaZhen (Eight Treasures) herbal formulations combine the principles of Si Jun Zi Tang (Four Gentlemen Decoction) for replenishing Qi and Si Wu Tang (Four Substances Decoction) for nourishing blood. While these classical formulas are widely recognised in TCM practice for improving vitality and supporting women’s reproductive health, their traditional preparation requires lengthy boiling processes and precise herbal balancing, making them difficult to integrate into modern daily routines.

Arcura TCM addresses this limitation by transforming the classical BaZhen formula into a convenient ready-to-drink format, allowing users to consume the formulation instantly without the need for prolonged preparation. Produced under controlled manufacturing standards, the formulation ensures consistent ingredient ratios and quality while maintaining the therapeutic principles of the traditional recipe.

Integrating Traditional Herbal Wisdom with Modern Scientific Ingredients

A key innovation of Arcura TCM’s BaZhen product line is the integration of scientifically recognised functional ingredients with traditional herbal knowledge.

The product incorporates LPBoost®, derived from Kacip Fatimah, a botanical widely known in Southeast Asia for supporting hormonal balance and women’s reproductive health. The ingredient is used in the YUAN-QI BaZhen formulation, designed to support women’s health following menstruation and help regulate hormonal functions.

The formulation also includes Estrog-100™, a patented ingredient associated with menopausal health support, including helping to manage symptoms such as hot flashes, sleep disturbances, and hormonal imbalance. This ingredient is incorporated into the ESTRO GOLD BaZhen formulation, developed for women experiencing menopausal transition and hormonal changes.

To balance the warming properties of traditional BaZhen herbs, the formulation also incorporates Mai Dong (Ophiopogon tuber), known in traditional herbal practice for nourishing Yin, improving hydration, and helping maintain internal balance. This addition allows the formulation to provide replenishing benefits without excessive internal heat, making it suitable for modern lifestyle patterns.

Targeted Wellness Solutions for Different Life Stages

Arcura TCM’s BaZhen product line is designed with age-specific formulations that address the evolving wellness needs of women at different stages of life.

For younger women, YUAN-QI BaZhen focuses on replenishing Qi and blood following menstruation, helping support energy levels, hormonal balance, and menstrual health. For mature women, ESTRO GOLD BaZhen targets menopausal wellness by supporting hormonal stability, emotional balance, and overall vitality.

This structured approach reflects the traditional TCM principle that women’s health requires different forms of nourishment and support throughout different life phases, combining classical herbal wisdom with modern health innovation.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 11 March 2026 during the 8th ASEAN Records Gather of Achievers, and was proudly received by Leong Wai Chean, Director of Arcura TCM, and Chan Mei Gin, Chief Executive Officer of Arcura TCM, in acknowledgement of their leadership in modernising traditional BaZhen herbal formulations through innovative ready-to-drink solutions and science-supported functional ingredients.

The achievement was later re-presented on 12 June 2026 at the Mid Valley Malaysia Health & Beauty Expo, further highlighting Arcura TCM’s contribution to modern women’s wellness through the integration of traditional herbal knowledge and contemporary product innovation.

Voices of Leadership

Reflecting on the recognition, Chan Mei Gin, Chief Executive Officer of Arcura TCM, shared:

“Traditional BaZhen formulations have long been valued in Chinese medicine for supporting women’s health, but preparation methods often make them difficult to integrate into modern lifestyles. At Arcura TCM, our goal was to preserve the wisdom of these classical herbal formulas while introducing modern innovation through ready-to-drink formats and scientifically supported ingredients. This ASEAN Records recognition encourages us to continue bridging traditional knowledge with modern wellness solutions for women.”

About Arcura TCM

Arcura TCM is a wellness brand dedicated to modernising traditional Chinese herbal formulations through innovative product design, scientific ingredient integration, and convenient consumption formats. By combining classical TCM knowledge with contemporary research and product development, Arcura TCM aims to make traditional herbal wellness solutions more accessible for modern consumers while supporting women’s health across different stages of life.

For more information, please visit: https://arcuratcm.com/

Day Night Filler Cream, BERLANCO Recognised by ASEAN Records for Achieving the Most Sold Pearl-Encapsulated Day-and-Night Spot-Correcting Filler Cream Formulated to Perform 7 Skincare Steps

editor Business Trade, News ,
Man in a dark suit and a woman in a pink suit pose with a gold-framed award plaque, smiling at the camera, in a pink floral backdrop with BERLANCO branding behind them.

ASEAN Records is proud to officially recognise Day Night Filler Cream, BERLANCO for achieving a significant regional milestone as the:

Most Sold Pearl-Encapsulated Day-and-Night Spot-Correcting Filler Cream Formulated to Perform 7 Skincare Steps
(49,024 units sold in 2025; comprising 24,897 Day Cream and 24,127 Night Cream units; performing the functions of toner, serum, lotion, facial oil, face cream, sunscreen, and tone-up cream; KKM, GMP, HACCP, ISO, SGS certified).

This achievement reflects strong customer trust and market demand for BERLANCO’s innovative skincare system. By combining the functions of toner, serum, lotion, facial oil, face cream, sunscreen, and tone-up cream into a certified day-and-night formulation, BERLANCO has set a new benchmark for convenience, performance, and innovation in the skincare industry across the ASEAN region.

Simplifying Skincare Through Innovation

Founded on the philosophy of “Effortless Spot Removal, Simple and Effective,” BERLANCO was established to help modern consumers achieve effective skincare results through a streamlined and practical routine.

Its record-holding Day Night Filler Cream was developed to consolidate seven essential skincare functions into a single day-and-night system, reducing complexity while maintaining effectiveness. Combining French patented ingredients, peptide technology, and modern skincare science, the formulation reflects BERLANCO’s commitment to making skincare more accessible, efficient, and sustainable for everyday use.

Building a Trusted Beauty Ecosystem

Beyond product innovation, BERLANCO has developed a comprehensive beauty ecosystem that integrates e-commerce, pharmacy distribution, and premium beauty salon services.

The brand has established a presence in nearly 100 pharmacies and beauty salons across Malaysia, while continuing to expand its premium salon network. Its third branch was officially launched at Austin Crest, Johor Bahru, with a fourth branch under development in Kuching, Sarawak.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 12 June 2026 at Berlanco Austin Crest, Johor Bahru, in conjunction with the grand opening of BERLANCO’s third beauty salon branch.

The recognition was received on stage by Venus Tan, Founder of BERLANCO, accompanied by Eleen Tan, Offline, Pharmacy & Salon Director; Angie Cheong, Brand Ambassador; Kewen Ee, Marketing Director (Omnichannel & Sales); and Kathleen Tan, General Manager, representing the team behind the brand’s product innovation, business growth, and customer success.

Voices of Leadership

Reflecting on the recognition, Venus Tan, Founder of BERLANCO, shared:

“This achievement belongs to every customer, team member, and partner who has supported BERLANCO throughout our journey. Our mission has never been simply to sell skincare products. We want to create a lifestyle that is simple, effective, and empowering for modern women.

Receiving ASEAN Records recognition for our Day Night Filler Cream validates the philosophy we have believed in from the very beginning — that skincare does not need to be complicated to be effective.

The ultimate goal of skincare is not perfection, but confidence and balance. We hope to continue helping more people care for themselves while living busy and fulfilling lives.”

About BERLANCO

Founded in Malaysia in 2019, BERLANCO is a skincare and beauty salon brand dedicated to delivering effective and simplified skincare solutions through the philosophy of “Effortless Spot Removal, Simple and Effective.”

The brand combines French patented skincare ingredients, modern dermatological science, and holistic beauty principles to create products that are practical, safe, and results-oriented. Its product range is supported by multiple quality certifications, including approvals from Malaysia’s Ministry of Health (KKM), GMP, HACCP, ISO, SGS, and other recognised quality standards.

For more information, visit:
https://berlanco.app/

Prof. Master Chef Michael Ooi Beng Hock Recognised by ASEAN Records for Achieving Triple Master Chef Certifications from Universiti Malaya

editor Food & Beverage, News
Two men pose with a framed ASEAN Records certificate at an awards event, one in a suit, the other in a chef's uniform and hat.

ASEAN Records is proud to officially recognise Prof. Master Chef Michael Ooi Beng Hock for achieving the milestone:

First Chef to Be Simultaneously Awarded Triple Master Chef Certifications by a Public University (Master Pastry Chef, Western Cuisine Master Chef, and Nanyang Authentic Cuisine Master Chef; awarded by Universiti Malaya on 21 April 2026; since programme inception in 2019)

This recognition reflects an outstanding achievement in culinary education and professional excellence, highlighting mastery across multiple culinary disciplines.

A Historic Culinary Achievement

On 21 April 2026, Prof. Master Chef Michael Ooi Beng Hock was simultaneously awarded three Master Chef certifications by Universiti Malaya, becoming the first chef to achieve this distinction since the programme began in 2019.

The certifications include:

  • Master Pastry Chef
  • Western Cuisine Master Chef
  • Nanyang Authentic Cuisine Master Chef

The achievement demonstrates strong expertise in pastry arts, Western cuisine, and traditional Nanyang culinary practices.

Recognising Excellence in Culinary Education

This milestone highlights the growing importance of professional certification and continuous learning within the culinary industry.

By attaining mastery across multiple disciplines, Prof. Master Chef Michael Ooi Beng Hock reflects the dedication, technical skill, and versatility required in today’s evolving food and hospitality sector.

The recognition also showcases the role of Universiti Malaya in supporting culinary development and professional standards.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 9 May 2026 in recognition of Prof. Master Chef Michael Ooi Beng Hock’s achievement.

The recognition was certified in acknowledgement of his accomplishment in becoming the first chef to simultaneously receive three Master Chef certifications from a public university.

Voices of Leadership

Reflecting on the recognition, Prof. Master Chef Michael Ooi Beng Hock shared:

“This recognition is a meaningful milestone in my culinary journey. Receiving three Master Chef certifications simultaneously reflects years of dedication, continuous learning, and passion for the culinary arts.

I hope this achievement will inspire more chefs and young culinary professionals to continue improving themselves and pursuing excellence in the industry.”

About Prof. Master Chef Michael Ooi Beng Hock

Prof. Master Chef Michael Ooi Beng Hock is a culinary professional with expertise in pastry arts, Western cuisine, and Nanyang culinary traditions.

He has received multiple recognitions throughout his career for his contributions to culinary excellence, education, and industry development, while continuing to promote innovation and culinary craftsmanship across the region.

Baan Lalisa Recognised by ASEAN Records for Establishing a Scholarship-Based Healthcare Training and Specialist Nursing Care Network

editor Business Trade, News
Two men in formal suits pose together holding a gold-framed award plaque that reads ASEAN Records, with a large ASEAN-themed backdrop behind them.

ASEAN Records is proud to officially recognise Baan Lalisa for achieving a significant regional milestone as the:

First Nursing Home Group with a Proprietary Scholarship-Based Ministry-Certified Healthcare Training Academy and Multi-Condition Specialist Care Programs Across All Branches
(41 branches as of May 2026; 11 specialist care programs standardised across all branches; 100% scholarship with guaranteed branch placement; Ministry of Public Health certified since 2019).

This milestone reflects Baan Lalisa’s commitment to developing skilled healthcare professionals, expanding access to quality eldercare, and delivering consistent specialist care services across Thailand. Through its integrated model of education, workforce development, and patient care, Baan Lalisa has established a new benchmark for nursing home excellence across the ASEAN region.

Advancing Healthcare Through Education and Workforce Development

A defining feature of Baan Lalisa’s model is its proprietary healthcare training academy, which provides fully sponsored scholarships and guaranteed placement opportunities within the organisation’s branch network.

Certified by Thailand’s Ministry of Public Health since 2019, the academy helps cultivate qualified caregivers while creating sustainable career pathways for healthcare professionals. This integrated approach ensures that training standards, practical experience, and patient care quality remain aligned throughout the organisation.

By investing in people as much as facilities, Baan Lalisa continues to strengthen the long-term sustainability of healthcare services and eldercare support across the region.

Delivering Consistent Specialist Care Across Multiple Conditions

With 41 branches operating across Thailand, Baan Lalisa has implemented 11 specialist care programmes that are standardised throughout its network.

These programmes support patients with a wide range of healthcare needs, including elderly care, bedridden care, Parkinson’s disease, stroke recovery, paralysis, Alzheimer’s disease, chronic pain management, and post-hospitalisation rehabilitation.

The organisation’s holistic approach combines professional medical supervision, experienced nursing care, personalised care planning, and a peaceful living environment designed to promote comfort, dignity, and overall well-being.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 25 May 2026 at Somerset Ekamai, Bangkok, Thailand, marking the formal recognition of Baan Lalisa’s achievement.

The recognition was received on stage by Mr. Athriporn Poolsawaddi, Chief Executive Officer of Baan Lalisa Service Group Company Limited, representing the organisation’s leadership, healthcare professionals, educators, and caregivers who have contributed to building this integrated healthcare and training ecosystem.

Voices of Leadership

Reflecting on the recognition, Mr. Athiporn Poolsawaddi, Chief Executive Officer of Baan Lalisa Service Group Company Limited, shared:

“This recognition reflects our belief that quality care begins with quality people. By investing in education, professional development, and specialised care programmes, we are able to create a healthcare environment that benefits both caregivers and patients.

At Baan Lalisa, our mission has always been to provide compassionate, professional, and accessible care while continuously raising standards within the healthcare sector.

We are honoured to receive this ASEAN Records recognition and remain committed to expanding opportunities for healthcare professionals while delivering the highest standards of care to the communities we serve.”

About Baan Lalisa

Baan Lalisa is one of Thailand’s leading nursing home groups, providing professional care services through a growing network of facilities located in peaceful natural environments throughout the country.

The organisation offers holistic care programmes developed under the supervision of experienced doctors and specialist nurses, with personalised care plans tailored to individual needs. Services include elderly care, bedridden care, Parkinson’s disease management, stroke rehabilitation, paralysis care, Alzheimer’s care, chronic pain support, and post-hospitalisation recovery.

Combining professional healthcare expertise with comfortable residential environments, Baan Lalisa strives to deliver high-quality care that promotes dignity, comfort, and well-being for every resident.

For more information, visit:
https://baanlalisa.com/

Pesta Buku Antarabangsa Kuala Lumpur – Sistem Tempahan Automasi Reruai (PBAKL-STAR) Recognised by ASEAN Records for Pioneering Malaysia’s First Real-Time Interactive and Automated Booth Reservation Portal for an International Book Fair

editor Education, News ,
Four men on stage hold a framed award plaque as others look on, with an ASEAN Records backdrop behind them.

ASEAN Records is proud to officially recognise Pesta Buku Antarabangsa Kuala Lumpur – Sistem Tempahan Automasi Reruai (PBAKL-STAR), managed by Majlis Buku Kebangsaan Malaysia (MBKM) under the Ministry of Education Malaysia together with the Malaysian Book Industry Chamber (MBIC), for achieving the milestone:

First Government-Initiated Real-Time Interactive & Automated Booth Reservation Portal for an International Book Fair (426 exhibitors onboarded since 2025; 1,812 booths digitally tendered across two editions since December 2024)

This recognition highlights a significant advancement in digital event management and public sector innovation, demonstrating how technology can enhance efficiency, transparency, and accessibility within large-scale international exhibitions. Developed and managed through the PBAKL-STAR initiative, the platform has transformed how exhibitors participate in Malaysia’s premier international book fair through a streamlined and fully digital booth reservation process.

Transforming International Book Fair Management Through Digital Innovation

As the organiser of the Kuala Lumpur International Book Fair (Pesta Buku Antarabangsa Kuala Lumpur – PBAKL), Majlis Buku Kebangsaan Malaysia (MBKM) introduced a real-time interactive and automated booth reservation portal designed to modernise the exhibitor registration and booth allocation process.

Traditionally, booth applications and allocations for large-scale exhibitions often involved manual coordination, extensive paperwork, and lengthy processing periods. The introduction of the digital portal has streamlined these processes through an integrated online system that enables exhibitors to view available spaces, submit applications, and participate in booth selection and allocation more efficiently.

The platform has successfully onboarded 426 exhibitors and digitally tendered 1,812 booths across two editions of PBAKL since December 2024, representing a major milestone in the digital transformation of exhibition management.

Supporting Malaysia’s Largest International Book Fair

The digital reservation system plays an important role in supporting the continued growth of the Kuala Lumpur International Book Fair, one of the region’s most prominent literary and publishing events.

PBAKL serves as a platform that brings together publishers, authors, booksellers, educators, readers, and industry stakeholders from Malaysia and abroad. The event celebrates reading, knowledge sharing, lifelong learning, and the development of a vibrant literary ecosystem.

Through a diverse range of book exhibitions, educational programmes, workshops, forums, book launches, storytelling sessions, cultural performances, and interactive experiences, PBAKL continues to strengthen Malaysia’s position as a regional hub for publishing and literacy development.

Enhancing Transparency and Accessibility for Exhibitors

The implementation of a real-time automated reservation portal has helped create a more transparent and efficient exhibitor experience.

By digitising booth applications and allocations, exhibitors are able to access information more easily while benefiting from improved visibility, reduced administrative complexity, and faster communication throughout the booking process.

The initiative reflects MBKM’s commitment to embracing digital solutions that improve stakeholder engagement while supporting the evolving needs of the publishing and exhibition industries.

A Milestone Moment of Recognition

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 7 June 2026 during Pesta Buku Antarabangsa Kuala Lumpur (PBAKL) 2026 at the World Trade Centre Kuala Lumpur (WTCKL).

The recognition was certified and received by Tuan Haji Mohd Khair Ngadiron, Chairman of the Kuala Lumpur International Book Fair Organizing Committee, and witnessed by YB Wong Kah Woh, Deputy Minister of Education, and Datuk Wan Hashim Wan Rahim, Secretary-General (Ketua Setiausaha) of the Ministry of Education Malaysia, in acknowledgement of the initiative’s contribution to digital innovation and operational excellence within the international publishing and book fair industry.

Voices of Leadership

Reflecting on the achievement during PBAKL 2026, YB Wong Kah Woh, Deputy Minister of Education, shared:

“The success of Pesta Buku Antarabangsa Kuala Lumpur 2026 demonstrates the positive impact of continuous government investment, strong industry commitment, and the unwavering support of Malaysians towards the national agenda of cultivating a knowledge-based society.

This year’s book fair welcomed more than 2.4 million visitors, reflecting the growing enthusiasm for reading, learning, and knowledge sharing among Malaysians. At the same time, initiatives such as the Malaysia Book Voucher Programme continue to show strong impact in encouraging reading habits while supporting the local publishing ecosystem.

We are also encouraged to see Malaysian publications gaining greater international recognition and reaching new markets abroad. These achievements strengthen Malaysia’s position as a regional centre for publishing, literacy development, and knowledge exchange.

The adoption of digital innovations, including the automated booth reservation portal introduced by Majlis Buku Kebangsaan Malaysia, reflects how technology can enhance efficiency, transparency, and accessibility while supporting the continued growth of the publishing industry.”

Driving the Future of Digital Event Management

As exhibitions and large-scale events continue to evolve, digital solutions are becoming increasingly important in ensuring operational efficiency and stakeholder engagement.

The successful implementation of an automated, real-time booth reservation platform demonstrates how government-led innovation can modernise traditional event management processes while delivering tangible benefits to exhibitors and organisers alike.

This achievement reinforces Malaysia’s position as a leader in digital transformation within the publishing and exhibition sectors and establishes a new benchmark for international book fair management across the ASEAN region.

About Majlis Buku Kebangsaan Malaysia (MBKM)

The Majlis Buku Kebangsaan Malaysia (MBKM), or National Book Council of Malaysia, is a professional advisory body established in 1968 under the Ministry of Education Malaysia.

Formed following a UNESCO recommendation, MBKM acts as the primary agency driving the country’s book industry and reading culture based on the Dasar Buku Negara (National Book Policy). The council consists of government officials, industry associations, NGOs, and individual experts who work together to improve literacy and boost domestic publishing growth.

As the main secretariat and organiser, MBKM plays a central role in managing the strategic direction, logistics, and international positioning of the Pesta Buku Antarabangsa Kuala Lumpur (PBAKL).

The council collaborates closely with key industry stakeholders, including local publishing associations and government bodies, to provide a massive and accessible platform that connects hundreds of exhibitors with millions of book lovers annually. Beyond managing booth spaces, MBKM elevates the fair’s regional impact by running international programmes, transforming PBAKL from a standard retail market into a premier hub for international copyright trading and literary networking for both local and international publishers.

EXP Fishing Recognised by ASEAN Records as the Largest Specialist Soft Frog Brand

editor News, Sport & Game
Two presenters pose on a stage holding a framed ASEAN Records award, smiling with a festive backdrop behind them.

ASEAN Records is proud to officially recognise EXP Fishing for achieving a significant regional milestone as the:

Largest Specialist Soft Frog Brand
(2,088,631 units sold from 2021–2025; 659 SKUs across colour and size variants in 4 dedicated series; 672 authorised dealers nationwide; customers across 5 countries; brand established 2015).

This milestone reflects EXP Fishing’s strong market influence, product specialisation, and contribution to the growth of soft frog lure fishing culture across the ASEAN region.

Transforming Soft Frog Lure Fishing Through Innovation

Established in 2015, EXP Fishing entered the market at a time when snakehead fishing in Southeast Asia was still largely dominated by traditional live bait.

Instead of following conventional trends, the brand focused on an overlooked segment — soft frog lures — and committed itself to product innovation, field testing, and market education.

Through continuous research and development, EXP Fishing refined its soft frog lure designs to deliver practical performance for real anglers, helping shift fishing habits and build greater confidence in lure-based techniques.

Building a Specialist Brand with Regional Influence

From 2021 to 2025, EXP Fishing recorded 2,088,631 soft frog lure units sold, supported by 659 SKUs across colour and size variants in four dedicated series.

With 672 authorised dealers nationwide and customers across 5 countries, the brand has built a strong community of anglers who value performance, accessibility, and product reliability.

This achievement demonstrates how a Malaysian fishing brand can grow from a focused product category into a recognised specialist name with influence across Southeast Asia.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 6 June 2026 at Taman Tasik Metropolitan in Kepong, Kuala Lumpur, marking the formal recognition of EXP Fishing’s record achievement.

The recognition was received on stage by Mr. Junn Ng, Founder and Chief Executive Officer of EXP Fishing, representing the leadership, innovation, and community-building efforts behind this regional milestone.

Voices of Leadership

Reflecting on the recognition, Mr. Junn Ng, Founder and Chief Executive Officer of EXP Fishing, shared:

“The journey of EXP Fishing has never been easy. Along the way, we were underestimated many times, but we continued to believe in innovation and our commitment to producing the best products.

Our goal is not only to sell fishing products, but to drive the fishing culture in Southeast Asia. This recognition proves that more anglers are embracing soft frog lures, and that is the achievement we are most proud of.

For us, this milestone is not the final destination — it is a new starting point for EXP Fishing to continue innovating, educating the market, and bringing a Malaysian local brand to a larger stage.”

About EXP Fishing

EXP Fishing is a Malaysian fishing equipment brand established in 2015, specialising in soft frog lures and performance-driven fishing products.

Guided by the philosophy of “Explore, Experience, Expert,” the brand focuses on research, field testing, product education, and practical content to support anglers in improving their fishing experience.

Beyond soft frog lures, EXP Fishing has expanded into additional product categories including line, rod, and reel series, while continuing to strengthen its influence among fishing communities in Malaysia and Southeast Asia.

For more information, visit:
https://www.expfishing.com/

Zoey’s Homemade Recognised by ASEAN Records for Most Designed Cartoon-Shaped Buns Produced by a Mother-Led Production Team

editor Food & Beverage, News
Five professionals pose on a stage holding a framed award in front of a backdrop that reads ASEAN RECORDS and celebrates regional excellence, thumbs up all around

ASEAN Records is proud to officially recognise Zoey’s Homemade for achieving the milestone:

Most Designed Cartoon-Shaped Buns Produced by a Mother-Led Production Team, Made with Healthy Formulations (300 designs, all with no added colouring, no added preservatives, no added additives)

This recognition celebrates an extraordinary achievement in children’s food innovation, recognising how a mother-led team transformed a simple mission of encouraging healthier eating habits into a trusted Malaysian brand known for creativity, nutrition, and child-friendly food products.

From a Home Kitchen to a Recognised Children’s Food Brand

Zoey’s Homemade was founded on a simple belief: healthy food should be both nutritious and enjoyable for children.

Like many parents, the team behind the brand recognised the challenges of encouraging children to embrace healthier food choices. Rather than viewing healthy eating as a struggle, they saw an opportunity to make nutritious food more appealing through creativity, innovation, and thoughtful food design.

What began as handcrafted cartoon-shaped buns prepared from a home kitchen gradually evolved into a growing children’s healthy food brand. Today, Zoey’s Homemade offers a diverse range of products including cartoon-shaped buns, children’s chicken-based food products, healthy snacks, and other child-friendly food innovations.

Combining Creativity with Healthy Nutrition

The ASEAN Records recognition reflects years of continuous product innovation and dedication to creating healthier food experiences for children.

To date, Zoey’s Homemade has developed more than 300 cartoon-shaped bun designs, creating a unique niche within the children’s food industry by combining creativity, nutrition, and emotional connection through food.

The brand remains committed to using natural ingredients and incorporating fruits and vegetables into its products. All products are made without added colouring, added preservatives, or added additives, providing families with healthier food choices they can trust.

Launch of Malaysia’s First Child-Friendly Cartoon Bun Factory Moving Towards Halal Certification

In conjunction with the ASEAN Records presentation ceremony, Zoey’s Homemade also celebrated another major milestone with the launch of Malaysia’s first child-friendly cartoon bun factory moving towards Halal certification.

The new facility represents an important step in the company’s transition from home-based production to a more professional, scalable, and standardised operation.

Designed to support future growth, the factory will strengthen production capacity, food safety standards, quality assurance systems, and operational efficiency, while enabling the company to meet growing demand from both domestic and international markets.

The company is also actively working towards Halal certification as part of its long-term vision to make its products accessible to a broader consumer base across diverse communities and export markets.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 11 March 2026 during the 8th ASEAN Records Gather of Achievers held at Andaman Seafood Village, Kuala Lumpur, Malaysia.

The recognition was certified and received by Jamie Lim, Founder of Zoey’s Homemade, in acknowledgement of her leadership in developing one of Malaysia’s most innovative children’s healthy food brands.

The presentation was witnessed by YB Datuk Chan Foong Hin, Deputy Minister of Agriculture and Food Security Malaysia.

Prior to this, the achievement was also presented on 30 November 2025 during a special recognition ceremony witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To, reflecting early recognition of the brand’s achievement and innovation within the children’s healthy food sector.

The ASEAN Records recognition was later re-presented during Zoey’s Homemade’s official celebration and factory launch event on 6 June 2026, where industry leaders, business partners, shareholders, customers, and invited guests gathered to commemorate the milestone and witness the launch of Malaysia’s first child-friendly cartoon bun factory moving towards Halal certification.

Voices of Leadership

Reflecting on the recognition, Jamie Lim, Founder of Zoey’s Homemade, shared:

“This milestone is more than an expansion of our production capacity. It represents our commitment to bringing healthier, safer, and more creative food products to more families.

With the launch of our child-friendly cartoon bun factory, we are entering a new chapter of growth. Moving forward, we will continue investing in research and development, incorporating more natural ingredients, fruits, vegetables, and essential nutrients into our products to support children’s growth and wellbeing.

We want children to enjoy food that is not only fun and delicious, but also provides more balanced nutrition. This recognition inspires us to continue innovating while staying true to our mission of helping children grow up healthy and happy.”

Looking Ahead

As Zoey’s Homemade continues to grow, the company remains focused on advancing children’s nutrition through innovation.

Future product development will emphasise the use of natural ingredients, fruits, vegetables, and functional food innovation to create healthier, more balanced, and more enjoyable food experiences for children.

With expanding production capabilities, a growing product portfolio, and a clear commitment to children’s wellbeing, Zoey’s Homemade is well positioned to strengthen its role as a leading children’s healthy food brand while bringing Malaysian food innovation to a wider audience.

About Zoey’s Homemade

Zoey’s Homemade is a Malaysian children’s healthy food brand dedicated to developing nutritious, creative, and child-friendly food products.

Its product portfolio includes cartoon-shaped buns, children’s chicken-based food products, healthy snacks, and other innovative food solutions designed to support healthy childhood development.

Guided by its mission of creating innovative children’s food with natural ingredients while supporting healthy and happy growth, the brand continues to combine nutrition, creativity, and quality in promoting healthier eating habits among children.

Elexer Holding Recognised by ASEAN Records for Advancing Rechargeable Battery Innovation with Built-In USB-C Charging

editor News, Science & Technology
Six professionals in suits on a stage presenting a framed award plaque.

ASEAN Records is proud to officially recognise Elexer Holding for achieving the milestone:

First Lithium-Ion Battery Brand with Built-In USB-C Charging and 365-Day Warranty Across AA, AAA, 9V, and D Sizes (rechargeable up to 1,000 times per cell; AA and AAA launched December 2024; 9V launched December 2025; D size launched April 2026)

This recognition highlights a significant advancement in consumer battery technology, demonstrating how innovation, convenience, performance, and sustainability can be integrated into everyday energy solutions.

Redefining Rechargeable Battery Convenience

Elexer Holding introduced a new generation of lithium-ion rechargeable batteries designed with built-in USB-C charging capability, eliminating the need for traditional external charging docks and simplifying the charging process for everyday users.

The batteries also feature an integrated internal battery management circuit together with LED charging indicators, allowing users to monitor charging progress more conveniently and safely.

The product range covers multiple commonly used battery sizes, including AA, AAA, 9V, and D batteries, enabling users to recharge batteries directly through USB-C connectivity for greater convenience and accessibility.

This innovation reflects the growing demand for simplified charging ecosystems aligned with modern consumer technology standards.

Supporting Sustainability Through Long-Term Reusability

Designed for repeated long-term use, each battery is capable of being recharged up to 1,000 times per cell, significantly reducing disposable battery waste and helping address the growing environmental impact associated with single-use battery disposal.

The rechargeable lithium-ion design also offers enhanced battery capacity, lower flammability, and improved efficiency compared to conventional disposable battery usage models.

In addition, the product line is backed by a 365-day warranty, reinforcing confidence in product durability, reliability, and quality assurance.

The gradual rollout of the product series — with AA and AAA batteries launched in December 2024, 9V batteries in December 2025, and D-size batteries in April 2026 — reflects Elexer Holding’s continuous expansion within the rechargeable battery market.

Driving Innovation in Everyday Consumer Technology

As portable electronics, smart devices, and rechargeable ecosystems continue to grow globally, battery innovation plays an increasingly important role in improving user convenience and reducing environmental impact.

By integrating direct USB-C charging into multiple battery formats, Elexer Holding simplifies the charging experience while aligning with the wider transition towards universal charging standards.

Another key feature of Elexer’s lithium-ion battery technology is its constant voltage output, designed to maintain a stable 1.5V output until near the end of battery life. Unlike conventional alkaline batteries, which experience a gradual step-down voltage decline over time, Elexer batteries deliver more consistent performance and help maximise usable battery capacity. This reduces the likelihood of devices underperforming when voltage drops below practical operating levels, a common limitation associated with conventional alkaline batteries.

This achievement positions the company as an innovator within the consumer energy solutions sector across the ASEAN region.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 27 April 2026 during the 9th ASEAN Records Gather of Achievers.

The recognition was certified and received by Neolee, Chief Executive Officer and Founder of Elexer Holding, together with Lean Su Pheng, Commercial Director, in acknowledgement of their leadership in advancing innovation and sustainability within the rechargeable battery industry.

Voices of Leadership

Reflecting on the recognition, Neolee shared:

“This recognition reflects our commitment to developing practical innovations that improve everyday user experience while supporting more sustainable energy consumption.

By integrating USB-C charging directly into rechargeable battery formats, together with smart charging indicators and internal battery management systems, we wanted to simplify the way people power and recharge their devices while making battery usage safer, smarter, and more sustainable.

At the same time, we aim to reduce reliance on disposable batteries by offering longer-lasting and reusable alternatives that can better support the future of consumer technology.”

Advancing Sustainable Consumer Energy Solutions

This milestone underscores the growing importance of convenience, sustainability, performance, and product integration within the consumer electronics ecosystem.

As rechargeable technology becomes increasingly essential in daily life, innovations that simplify usage while reducing environmental waste contribute towards a more sustainable future.

Elexer Holding’s achievement reflects how practical technological advancements can reshape everyday products while setting new benchmarks for innovation in ASEAN.

About Elexer Holding

Elexer Holding is a technology-focused company specialising in rechargeable energy solutions and consumer battery innovation.

The company develops lithium-ion rechargeable batteries designed to combine convenience, reliability, performance, and sustainability through modern charging technologies and long-term usability. Through continuous innovation, Elexer Holding aims to deliver smarter energy solutions that support evolving consumer needs across the region.