Category: News

Polis Diraja Malaysia Officially Recognised by ASEAN Records for the Largest National Police Force Personnel Deployment to a Single Host Country Across Its Full Sequence of United Nations Missions

editor Human Achievement, News ,
Group of men in formal attire posing on stage at an ASEAN Records awards ceremony, holding framed certificates in front of a celebratory backdrop with fireworks and text.

ASEAN Records is proud to officially recognise Polis Diraja Malaysia (PDRM) for achieving the milestone:

Largest National Police Force Personnel Deployment to a Single Host Country Across Its Full Sequence of United Nations Missions (2,620 personnel deployed to one host country from June 1999 to December 2012; 609 individual police across five successive UN missions and 2,011 Formed Police Unit personnel across 14 contingent rotations)

This recognition honours the sustained contribution of PDRM personnel to United Nations peacekeeping operations, reflecting more than a decade of continuous service, professional commitment, and operational readiness in support of international peace and security.

A Longstanding Commitment to International Peacekeeping

Since Malaysia became a member of the United Nations in 1957, the country has consistently supported international efforts to preserve peace and global stability. Within this wider national commitment, Polis Diraja Malaysia has played a vital role by deploying highly trained police personnel to peacekeeping missions in conflict-affected and post-conflict environments around the world.

PDRM’s participation in United Nations peacekeeping missions began in 1991 in Angola, marking the start of more than three decades of continuous contribution to global peace and security. Since then, Malaysian police officers have served in 13 United Nations peacekeeping missions, undertaking responsibilities that extend beyond law enforcement to include peacebuilding, institutional development, civilian protection, and post-conflict recovery.

The recognised record specifically honours PDRM’s continuous deployment to a single host country between June 1999 and December 2012, involving 2,620 personnel. This total comprised 609 individual police officers serving across five successive United Nations missions and 2,011 Formed Police Unit (FPU) personnel deployed through 14 contingent rotations, representing the largest personnel deployment by a national police force to a single host country throughout an entire sequence of United Nations missions.

Serving Through Individual and Formed Police Deployments

The achievement reflects the breadth of PDRM’s peacekeeping responsibilities through both Individual Police Officers (IPO) and Formed Police Units (FPU).

Individual police officers contributed specialised expertise in community policing, criminal investigations, institutional capacity building, police training, election security, monitoring, advisory services, operational coordination, and rebuilding public confidence in local law enforcement agencies. Working alongside international partners and local authorities, they helped strengthen policing institutions while supporting communities recovering from conflict.

Complementing these deployments, Formed Police Units provided organised operational capabilities for public order management, critical infrastructure protection, high-risk security operations, escort duties, civilian protection, and emergency response. Across 14 contingent rotations, PDRM personnel consistently demonstrated the discipline, professionalism, and operational readiness required under demanding United Nations standards.

Together, these deployments showcased Malaysia’s ability to contribute both specialist expertise and fully operational police contingents capable of responding to complex international peacekeeping environments.

Professionalism Beyond National Borders

United Nations peacekeeping requires far more than policing expertise. Every deployed officer represents Malaysia, Polis Diraja Malaysia, and the nation’s commitment to international peace, cooperation, and humanitarian service.

Before deployment, officers undergo rigorous selection, assessment, specialised training, and mission preparation to ensure they meet United Nations operational requirements, including leadership, communication, crisis management, cultural awareness, and mission readiness. These preparations enable Malaysian officers to perform effectively in diverse environments while maintaining the highest standards of professionalism.

The achievement also recognises the personal sacrifices made by officers and their families. Serving in conflict zones often means prolonged separation from loved ones, adapting to unfamiliar cultures, operating under uncertain security conditions, and making difficult decisions in environments where lives and communities depend upon effective leadership.

Documenting More Than Three Decades of Peacekeeping Service

The ASEAN Records recognition coincides with the publication of Misi Pengaman Pertubuhan Bangsa-Bangsa Bersatu Polis Diraja Malaysia, an official publication documenting more than three decades of PDRM’s involvement in 13 United Nations peacekeeping missions since 1991.

Produced through a collaboration between Polis Diraja Malaysia and UPM Press, the publication chronicles the force’s peacekeeping legacy, covering mission preparation, deployment procedures, operational experiences, leadership, crisis management, international cooperation, and post-conflict policing.

Beyond preserving institutional history, the book captures the sacrifices, resilience, and experiences of Malaysian officers who served under the United Nations flag. It highlights how PDRM personnel navigated complex humanitarian crises, worked across diverse cultural environments, and made critical decisions in challenging operational settings, demonstrating the effectiveness of Malaysia’s policing approach on the international stage.

The publication is intended to serve as a valuable reference for researchers, policymakers, future peacekeepers, and the wider public, ensuring that the operational knowledge, leadership lessons, and peacekeeping experiences accumulated over decades continue to benefit future generations.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 9 July 2026 at Royal Chulan Kuala Lumpur.

The recognition was received by YDH IG Tan Sri Dato’ Seri Hj. Mohd Khalid bin Hj. Ismail, Inspector-General of Police, on behalf of Polis Diraja Malaysia, in acknowledgement of the force’s sustained deployment of 2,620 personnel to a single host country across a complete sequence of United Nations peacekeeping missions from June 1999 to December 2012.

The presentation was witnessed by YBhg. Tan Sri Prof. Datuk Wira Dr. Abdul Latiff bin Abu Bakar, Chairman of the Organising Committee, YBhg. Dato’ Abdul Halim bin Abdul Rahman, Deputy Secretary-General for Security at the Ministry of Home Affairs, and Tan Sri Datuk Danny Ooi, Chairman of the Advisory Board of ASEAN Records.

The ceremony honoured not only the personnel who served in the recognised missions, but also the generations of PDRM officers, commanders, trainers, planners, administrators, and support teams whose collective efforts enabled Malaysia to sustain one of the region’s most significant police peacekeeping contributions.

Voices of Leadership

Reflecting on PDRM’s international peacekeeping contribution, YDH IG Tan Sri Dato’ Seri Hj. Mohd Khalid bin Hj. Ismail, Inspector-General of Police, shared:

“This recognition commemorates the service, dedication, and professionalism of the men and women of Polis Diraja Malaysia who represented our nation in United Nations peacekeeping missions. Their responsibilities extended far beyond maintaining public order. They contributed to rebuilding institutions, strengthening communities, and supporting nations recovering from conflict.

Every officer deployed carried the name of Malaysia with honour and demonstrated that professionalism, integrity, compassion, and discipline are values that transcend national borders. Their service reflects PDRM’s unwavering commitment to international peace and security.

This recognition also belongs to the many officers involved in planning, selection, training, logistics, administration, and operational support, as well as to the families whose sacrifices made these missions possible. We hope this achievement will inspire future generations of PDRM personnel to continue serving with courage, integrity, and excellence.”

Advancing Malaysia’s Global Peacekeeping Legacy

PDRM’s sustained participation in United Nations peacekeeping demonstrates Malaysia’s longstanding commitment to international cooperation and collective security.

Through its officers serving as peacekeepers, trainers, advisors, investigators, and Formed Police Unit personnel, PDRM has contributed to restoring public order, strengthening policing institutions, protecting vulnerable communities, and supporting post-conflict recovery in some of the world’s most challenging environments.

This ASEAN Records recognition preserves an important chapter in Malaysia’s policing history while honouring the courage, professionalism, and humanitarian spirit demonstrated by thousands of PDRM personnel who have proudly represented the nation on the global stage.

About Polis Diraja Malaysia

Polis Diraja Malaysia (PDRM) is Malaysia’s national police force, entrusted with maintaining public order, enforcing the law, preventing and investigating crime, safeguarding national security, and protecting communities throughout the country.

Beyond its domestic responsibilities, PDRM has established an internationally respected peacekeeping legacy through its participation in United Nations missions since 1991. Over more than three decades, Malaysian police officers have served in 13 United Nations peacekeeping missions, contributing expertise in community policing, public order management, institutional development, training, civilian protection, and post-conflict stabilisation.

Guided by professionalism, integrity, discipline, and public service, Polis Diraja Malaysia continues to strengthen its role as a trusted national institution while contributing meaningfully to peace, security, and international cooperation both within Malaysia and across the global community.

UPM Press Recognised by ASEAN Records for Malaysia’s First and Largest University Press Collection of Scopus-Indexed Scholarly Books

editor Education, News ,
Group of men in formal attire posing with framed awards on a stage at an ASEAN Records event, with glowing backdrop and logos in the background.

ASEAN Records is proud to officially recognise UPM Press for achieving the milestone:

First and Largest University Press Collection of Scopus-Indexed Scholarly Books in English and Malay (271 scholarly book titles indexed in Scopus as of 21 July 2026 — 192 English-language, 73 Malay language, and 6 bilingual volumes — verified against Scopus landing-page records; a further 20 titles have been approved by Scopus (In Scope) and are awaiting indexing; the first title was indexed on 4 June 2024; spanning multiple academic disciplines)

This recognition reflects UPM Press’ sustained commitment to advancing scholarly publishing and strengthening the international visibility of academic knowledge produced in Malaysia. Through its growing collection of Scopus-indexed books, the university press has demonstrated that high-quality scholarship published in both English and Malay can achieve global discoverability while supporting academic excellence across multiple disciplines.

The recognition honours an outstanding achievement that contributes to the advancement of education, research, and knowledge development across the ASEAN region.

Building International Visibility for University Scholarship

As the publishing arm of Universiti Putra Malaysia (UPM), UPM Press plays an important role in disseminating academic research, intellectual thought, and specialist knowledge through scholarly books and other academic publications.

Its growing collection of Scopus-indexed books provides researchers, academics, students, and institutions with greater access to scholarly works produced across a broad range of disciplines. By making these publications discoverable through one of the world’s leading scholarly databases, UPM Press continues to strengthen the international reach of Malaysian research and academic publishing.

The first title in the recognised collection was indexed on 4 June 2024. Within just over two years, the collection expanded to 271 indexed scholarly books, supported by rigorous editorial processes, peer review, publishing ethics, metadata preparation, and adherence to international indexing standards.

Supporting Scholarship in English and Malay

A defining feature of the achievement is the inclusion of scholarly works published in both English and Malay.

Indexing Malay-language books in Scopus is essential for strengthening the global visibility and impact of Malaysian scholarship. It enables locally produced knowledge to become internationally discoverable, reinforces the quality and credibility of regional academic research through globally recognized standards, and provides non-English-speaking scholars with greater opportunities to engage in international academic discourse while overcoming geographical and linguistic barriers.

The 192 English-language titles strengthen the international reach of research produced through Malaysia’s higher education community. Equally significant is the successful indexing of 73 Malay-language scholarly books and six bilingual volumes, demonstrating that high-quality academic publications in the national language can also achieve international discoverability.

Beyond expanding access to Malaysian scholarship, the achievement represents an important milestone in elevating Bahasa Melayu within global academic publishing. UPM Press became the first publisher in the world to successfully index Malay-language scholarly books in the Scopus database, establishing a new benchmark for multilingual scholarly publishing. The press has also successfully indexed scholarly books in the Indonesian language, further supporting the visibility of regional languages within international academic literature.

Advancing Standards in Scholarly Book Publishing

The recognition also highlights the importance of scholarly books within academic research and knowledge exchange.

While journal articles remain a major component of academic publishing, scholarly books provide opportunities for comprehensive research, in-depth analysis, specialist reference materials, and interdisciplinary knowledge sharing.

Through the successful indexing of its publications, UPM Press has strengthened the international visibility of university-based book publishing while creating wider opportunities for Malaysian scholarship to be discovered, cited, and referenced by researchers around the world.

The additional 20 titles approved by Scopus as “In Scope” further demonstrate the press’ continuing efforts to expand its internationally indexed collection while maintaining high publishing standards.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 23 July 2026 at the Kuala Lumpur Golf & Country Club (KLGCC), Bukit Kiara, Kuala Lumpur. The recognition was received by Professor Ir. Ts. Dr. Mohamed Thariq Hameed Sultan, Director of Pusat Penerbit UPM (UPM Press Centre), in acknowledgement of UPM Press’ achievement in building the first and largest university press collection of Scopus-indexed scholarly books in English and Malay.

The presentation was witnessed by Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam, Yang di-Pertua Negeri Melaka. It formed part of the official programme for the launch of Dari Pendang ke Bukit Aman: Jejak Integriti, the biography of Deputy Inspector-General of Police Tan Sri Datuk Seri Ayob Khan bin Mydin Pitchay, which was officiated by Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam. The programme also included an address by Tan Sri Ayob Khan, the book launch ceremony, and the formal recognition of UPM Press by ASEAN Records.

Voices of Leadership

Reflecting on the recognition, Professor Ir. Ts. Dr. Mohamed Thariq Hameed Sultan, Director of Pusat Penerbit UPM, shared:

“This recognition is a proud milestone for UPM Press and has further elevated our standing within the international scholarly publishing community. More importantly, it marks a historic achievement as we became the first publisher in the world to successfully index Malay-language scholarly books in the Scopus database.

We are grateful that Bahasa Melayu is now recognised within one of the world’s leading scholarly indexing platforms. This year, we have also successfully indexed books published in the Indonesian language, reflecting our commitment to increasing the visibility of regional languages in academic publishing.

This achievement would not have been possible without the dedication of our editorial team, management, authors, reviewers, and the entire Universiti Putra Malaysia community. Together, we have overcome many challenges to reach this milestone, and we remain committed to helping more academics publish high-quality scholarly books that can achieve international recognition while continuing to uphold the value of Bahasa Melayu.”

UPM Press remains committed to strengthening scholarly publishing through rigorous editorial standards while expanding opportunities for high-quality academic books published in both Malay and English to reach researchers and institutions worldwide. The achievement also reinforces the press’ long-term mission of elevating Bahasa Melayu as a language of international scholarship.

Marking the Launch of Dari Pendang ke Bukit Aman: Jejak Integriti

The event also marked the official launch of Dari Pendang ke Bukit Aman: Jejak Integriti, a biography documenting the life, service, and professional journey of Deputy Inspector-General of Police Tan Sri Datuk Seri Ayob Khan bin Mydin Pitchay.

The book was officially launched by Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam, Yang di-Pertua Negeri Melaka, during the ceremony at Kuala Lumpur Golf & Country Club (KLGCC). Organised with the participation of UPM Press, the Royal Malaysia Police (PDRM), Yayasan Generasi Malaysia (YGM), and the National Book Development Foundation, the publication commemorates Tan Sri Ayob Khan’s distinguished career in public service while highlighting the values of integrity and leadership that have defined his professional journey.

The occasion carried additional significance as it coincided with Tan Sri Ayob Khan’s retirement after nearly 35 years of service with the Royal Malaysia Police, making the biography both a tribute to his contributions and a lasting record of his leadership and dedication to the nation.

Strengthening Malaysia’s Scholarly Publishing Landscape

UPM Press’ achievement reflects the growing capability of university presses to contribute to research visibility, institutional reputation, language development, and the broader knowledge economy.

The recognition also demonstrates that international scholarly visibility and the advancement of Bahasa Melayu are complementary goals rather than competing priorities. By successfully bringing Malay-language scholarly books into the Scopus database, UPM Press has created new opportunities for academics to publish research in the national language while ensuring their work remains discoverable by the global research community.

By building one of the world’s most significant collections of Scopus-indexed university press books in multiple languages, UPM Press has strengthened the visibility of Malaysian scholarship while demonstrating that academic excellence and linguistic heritage can advance together. The achievement further positions Malaysia as an important contributor to scholarly publishing across ASEAN and the wider international academic community.

About UPM Press

UPM Press, formally known as Pusat Penerbit UPM, is the official publishing arm of Universiti Putra Malaysia (UPM).

The press publishes scholarly books, academic references, professional publications, and general interest works across a broad range of disciplines, supporting the dissemination of research and knowledge produced by academics, researchers, specialists, and institutional partners.

Through editorial excellence, peer review, international indexing initiatives, and a commitment to multilingual scholarly publishing, UPM Press continues to strengthen the global visibility of Malaysian scholarship while advancing the role of Bahasa Melayu and regional languages in international academic publishing.

Looking ahead, UPM Press remains committed to expanding its internationally indexed scholarly publications, fostering global research collaborations, and empowering more academics to publish high-quality scholarly books. As it continues to advance excellence in scholarly publishing, the press aspires to position Malaysia as a leading hub for multilingual academic publishing while further elevating Bahasa Melayu and other regional languages within the global scholarly community.

Malaysia International Film Festival (MIFFEST) Recognised by ASEAN Records for Advancing Independent International Cinema Through Film Exhibition, Awards, and Regional Curation

editor Art & Entertainment, News ,
Four people pose on a red carpet backdrop with a large ASEAN RECORDS sign, holding a gold-framed award plaque and giving thumbs up.

ASEAN Records is proud to officially recognise the Malaysia International Film Festival (MIFFEST) for achieving the milestone:

First Independently-Organised International Film Festival to Feature a Concurrent Annual Film Awards Ceremony and a Standing Regional Cinema Curatorial Programme (9 editions from 2017 to 2026; regional cinema programme launched 2025 with 2 editions by 2026; cross-continental distribution partnership from 2026)

This recognition celebrates MIFFEST’s pioneering role in elevating Malaysia’s international film industry through independent festival programming, global cultural exchange, and the promotion of Asian cinema. By integrating an internationally recognised film festival, an annual film awards ceremony, and a dedicated regional cinema curatorial programme under one independent platform, MIFFEST has established a unique model that strengthens Malaysia’s position as a cultural and cinematic hub within ASEAN.

A Vision to Connect Malaysia with World Cinema

Founded in 2017, the Malaysia International Film Festival (MIFFEST) was established with a vision of connecting Malaysian audiences with outstanding international cinema while providing a platform for filmmakers from around the world to engage with regional audiences.

Since its inaugural edition, MIFFEST has grown into one of Southeast Asia’s recognised independent international film festivals, bringing together acclaimed filmmakers, actors, producers, distributors, critics, and cinema enthusiasts from across the globe.

The festival has consistently championed artistic excellence, cross-cultural dialogue, and independent filmmaking, creating opportunities for meaningful collaboration between Malaysian filmmakers and the international film community.

Building an International Platform for Film Excellence

Over nine editions from 2017 to 2026, MIFFEST has continued to expand its international reputation through carefully curated film selections, world and regional premieres, masterclasses, panel discussions, industry networking sessions, and cultural exchanges.

Complementing the festival is the Malaysia Golden Global Awards (MGGA), MIFFEST’s annual film awards ceremony that recognises excellence in international filmmaking across multiple award categories.

The integration of an international film festival and a concurrent annual awards ceremony has enabled MIFFEST to celebrate both cinematic artistry and industry achievement within a single independent platform.

Championing Southeast Asian Cinema Through ASEAN on Screen

In conjunction with Malaysia’s ASEAN Chairmanship in 2025, MIFFEST launched ASEAN on Screen, its standing Regional Cinema Curatorial Programme dedicated to showcasing outstanding films and filmmakers from across Southeast Asia.

By 2026, the programme had successfully completed its second edition, reinforcing MIFFEST’s long-term commitment to celebrating regional storytelling, strengthening cultural exchange, and positioning Malaysia as a meeting point for filmmakers throughout ASEAN.

Beginning in 2026, MIFFEST also established a cross-continental distribution partnership, creating new opportunities for selected films to reach audiences beyond the festival circuit while expanding the international visibility of Southeast Asian cinema.

Together, these initiatives demonstrate MIFFEST’s commitment to building sustainable platforms that support regional filmmakers and strengthen ASEAN’s creative presence on the global stage.

Opening the Festival with a Malaysian World Premiere

The opening ceremony concluded with the world premiere of the Malaysian feature film Baga: Tomorrow Belongs To No One at GSC MyTOWN, setting the tone for MIFFEST 2026 and this year’s festival theme, “Resonance.”

Directed by Ariff Zulkarnain and produced by Syafiq Kyle and Syafiq Yusof, the neo-noir drama is set within a conservative fishing village on Malaysia’s East Coast. It follows two young lovers, Jani and Melur, whose hopes for the future are disrupted by an unexpected pregnancy, poverty, addiction, and the difficult realities of their surroundings.

Starring Amir Ahnaf, Amirah Razak, Wan Hanafi Su, Fad Anuar, Mat Over, and Zalif Side, the film draws inspiration from the director’s own upbringing and explores themes of resilience, consequence, and human vulnerability through a deeply Malaysian narrative.

As the opening film of MIFFEST 2026, Baga: Tomorrow Belongs To No One embodied the festival’s commitment to showcasing authentic local stories with universal appeal, demonstrating how Malaysian cinema continues to resonate with audiences both regionally and internationally.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 18 July 2026 during the 9th Malaysia International Film Festival Opening Ceremony held at MyTOWN Shopping Centre, Kuala Lumpur.

The recognition was proudly received by Joanne Goh, President of the Malaysia International Film Festival (MIFFEST), in acknowledgement of her visionary leadership in establishing and growing one of Southeast Asia’s leading independent international film festivals.

The presentation was witnessed by Datuk Monaharan Periasamy, Chairman of Tourism Malaysia, reflecting the festival’s growing contribution to Malaysia’s tourism, cultural diplomacy, and creative economy.

Voices of Leadership

Reflecting on the recognition, Joanne Goh, President of the Malaysia International Film Festival (MIFFEST), shared:

“On behalf of the Malaysia International Film Festival, I am truly humbled to receive this ASEAN Records recognition.

This honour belongs not only to MIFFEST, but also to every filmmaker, partner, sponsor, volunteer, and supporter who believes in the power of cinema to bring people together.

When we introduced ASEAN on Screen, our vision was simple: to create a lasting platform where the stories of Southeast Asia could be celebrated, discovered, and shared with the world.

Since its launch in conjunction with Malaysia’s ASEAN Chairmanship in 2025, the programme has grown into an annual platform that brings together filmmakers and films from across the region, with Malaysia serving as a meeting point for dialogue, collaboration, and cultural exchange.

Cinema has the power to transcend borders. Through ASEAN on Screen, we hope to continue strengthening the visibility of Southeast Asian cinema, connecting our diverse voices with wider international audiences, and inspiring future generations of storytellers.

This recognition is not our destination. It is an encouragement for us to continue building meaningful bridges through film.

Thank you for believing in the stories of Southeast Asia.”

Advancing Film Culture Across ASEAN

MIFFEST’s achievement reflects the growing importance of independently organised international film festivals in shaping cultural exchange, creative industries, and regional collaboration.

By combining an annual international film festival, a concurrent film awards ceremony, a standing regional cinema curatorial programme, and international distribution initiatives, MIFFEST has demonstrated how independent cultural organisations can create lasting impact beyond film exhibition alone.

The recognition also highlights Malaysia’s growing influence within the regional and global film industry, contributing to stronger cultural diplomacy while showcasing ASEAN’s rich diversity of cinematic voices to international audiences.

About Malaysia International Film Festival (MIFFEST)

Established in 2017, the Malaysia International Film Festival (MIFFEST) is an independently organised international film festival dedicated to celebrating excellence in global and Asian cinema.

Held annually in Malaysia, MIFFEST brings together filmmakers, actors, producers, distributors, industry professionals, and audiences through film screenings, awards presentations, educational programmes, networking opportunities, and cultural exchanges.

Together with the Malaysia Golden Global Awards (MGGA) and ASEAN on Screen, its standing Regional Cinema Curatorial Programme, MIFFEST continues to strengthen Malaysia’s position as an important centre for international film, creative collaboration, and cultural dialogue while promoting Southeast Asian and Asian cinema to audiences around the world.

Datuk Roger Wong Recognised by ASEAN Records for Delivering the Highest-Altitude Business Congress Session at a Mountain Summit

editor Business Trade, News
Two men on stage holding a framed award plaque with an ASEAN Records backdrop behind them. One wears a suit, the other a blue shirt, both giving a thumbs up to celebrate the award.

ASEAN Records is proud to officially recognise Datuk Roger Wong, Principal Speaker of MALAYSIA SME Sportrepreneur Congress 2026 and Founder & Managing Director of KGW Group Bhd, for achieving a significant regional milestone as the:

Highest-Altitude Business Congress Session Delivered By a Panel of Speakers at a Mountain Summit
(Low’s Peak, 4,095 m, Mount Kinabalu; delivered on foot at the peak; 17 June 2026).

This achievement reflects Datuk Roger Wong’s leadership, resilience, and commitment to inspiring entrepreneurs through an extraordinary business session conducted at Malaysia’s highest mountain peak.

Inspiring Entrepreneurs at Malaysia’s Highest Peak

As the principal speaker of the MALAYSIA SME Sportrepreneur Congress 2026, Datuk Roger Wong ascended Mount Kinabalu on foot to deliver a business congress session at Low’s Peak, 4,095 metres above sea level.

The initiative challenged the conventional format of business conferences by bringing entrepreneurship beyond hotel ballrooms and convention halls to one of Southeast Asia’s most iconic natural landmarks.

Through the session, the speakers shared insights on leadership, resilience, teamwork, and perseverance, drawing meaningful parallels between reaching a mountain summit and building a successful business.

Championing Leadership Beyond the Boardroom

The achievement demonstrates that effective leadership extends beyond professional success. It also requires discipline, endurance, preparation, and the courage to embrace unfamiliar challenges.

By participating in the record-setting congress, Datuk Roger Wong reinforced the importance of continuous personal development while inspiring entrepreneurs to pursue excellence in both business and wellbeing.

His contribution reflects the wider purpose of the MALAYSIA SME Sportrepreneur Congress 2026—to encourage business leaders to strengthen their physical resilience, leadership capabilities, and readiness to overcome challenges beyond the workplace.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 7 July 2026, marking the formal recognition of Datuk Roger Wong’s record achievement.

The recognition was received on stage by Datuk Roger Wong, Principal Speaker of MALAYSIA SME Sportrepreneur Congress 2026 and Founder & Managing Director of KGW Group Bhd, representing his contribution to this historic entrepreneurial and experiential leadership milestone.

Voices of Leadership

Reflecting on the recognition, Datuk Roger Wong shared:

“Standing at the summit of Mount Kinabalu reminded me that every meaningful achievement begins with the courage to take the first step. Business success, like climbing a mountain, requires preparation, perseverance, teamwork, and the determination to continue moving forward despite every challenge.

This recognition belongs not only to the speakers, but also to every participant who committed to the journey and supported one another throughout the climb.

I hope this milestone inspires more entrepreneurs to step beyond their comfort zones, strengthen their resilience, and discover what they are capable of achieving.”

About Datuk Roger Wong

Datuk Roger Wong is the Founder & Managing Director of KGW Group Bhd and served as a Principal Speaker of the MALAYSIA SME Sportrepreneur Congress 2026.

With extensive entrepreneurial and leadership experience, he has contributed to the growth of Malaysia’s business and logistics sectors while encouraging resilience, continuous learning, and sustainable development among entrepreneurs.

Through his participation in the MALAYSIA SME Sportrepreneur Congress 2026, Datuk Roger Wong continues to champion leadership that extends beyond the boardroom—combining business excellence, personal wellbeing, and the courage to embrace new challenges.

NPG Agency Sdn Bhd Recognised by ASEAN Records for Achieving the Highest Annualised First-Year Premium and the Most National Top-Producing Champion Titles

editor Human Achievement, News
Five men in formal attire pose on stage with a large framed award plaque, giving thumbs up at an award ceremony.

ASEAN Records is proud to officially recognise NPG Agency Sdn Bhd, also known as NPG – Norman Pang Group, for achieving the milestone:

Highest Annualised First-Year Premium in the Life Insurance Industry Achieved by a Single Tied Agency with the Most National Top-Producing Champion Titles (RM62,702,754.84 AFYP in 2023; 13 NAMLIFA AKARD Champion titles from 2011 to 2025)

This recognition celebrates NPG’s outstanding production performance, sustained national leadership, and long-term contribution to professional and talent development within Malaysia’s life insurance industry.

By achieving more than RM62.7 million in Annualised First-Year Premium within a single year while accumulating 13 national NAMLIFA AKARD Champion titles, NPG has established a new benchmark for single tied life insurance agencies across the ASEAN region.

From a 30-Person Team to a National Industry Leader

Established in 2006, NPG began with a team of just over 30 insurance agents and a vision to build a professional platform that could help individuals grow, succeed, and transform their lives.

Over the past two decades, the organisation has developed into one of Malaysia’s recognised life insurance agency groups, supported by a strong community of agents, leaders, and high-performing professionals.

NPG’s growth has been guided by a people-focused philosophy centred on developing talent, believing in individuals, and equipping them with the leadership, knowledge, and support needed to progress within the industry.

Today, the group includes numerous Million Dollar Round Table (MDRT) members, Court of the Table (COT) achievers, Lifetime MDRT members, agency leaders, and national award recipients, reflecting the depth of its professional development ecosystem.

Setting a New Benchmark in Annualised First-Year Premium

In 2023, NPG recorded RM62,702,754.84 in Annualised First-Year Premium, representing its highest annual production since its establishment.

Annualised First-Year Premium, commonly known as AFYP, is a key industry measurement used to assess new life insurance business generated within a given period.

Achieving this level of production as a single tied agency reflects NPG’s organisational scale, sales discipline, customer reach, and ability to consistently develop productive insurance professionals.

The result was achieved through the collective efforts of its agents, agency leaders, operational teams, and longstanding strategic partnership with Allianz Life Insurance Malaysia Berhad.

Thirteen National NAMLIFA AKARD Champion Titles

Beyond its record-setting annual premium production, NPG accumulated 13 NAMLIFA AKARD Champion titles between 2011 and 2025.

NAMLIFA, the National Association of Malaysian Life Insurance and Family Takaful Advisors, is an independent national industry organisation representing professionals across different insurance companies.

Its AKARD Awards are widely regarded as among Malaysia’s recognised honours for life insurance and family takaful professionals. NPG’s champion titles were therefore achieved through nationwide, cross-company competition rather than through internal company recognition.

This distinction demonstrates the agency’s ability to sustain national-level performance and leadership over more than a decade.

Seventeen Consecutive Years of Championship Performance

The recognition also forms part of a wider legacy built under the leadership of Dato’ Sri Norman Pang, Founder and Chief Director of NPG Agency Sdn Bhd.

From 2009 to 2025, Dato’ Sri Norman Pang maintained championship-level performance for 17 consecutive years, reflecting a sustained commitment to professional discipline, leadership, and continuous improvement.

Throughout this period, his focus extended beyond personal performance. He continued to develop new MDRT members, agency leaders, and national champions, ensuring that growth was shared across the organisation.

NPG was also recognised with two major AKARD Champion honours:

  • AKARD Grand Mega Million Dollar Agency Champion
  • AKARD Leaders Direct Group Champion

These achievements acknowledge both the agency’s production strength and its commitment to leadership development and organisational succession.

Developing Professionals and Future Leaders

NPG’s success is supported by a structured culture of training, mentorship, recognition, and leadership development.

The agency believes that long-term success is created not only by producing strong individual performers, but also by building leaders capable of developing others.

Across its two-decade journey, NPG has supported individuals from diverse professional backgrounds. Some began without prior insurance experience, while others transitioned from established careers before finding new opportunities through the agency platform.

Through mentorship, systems, and continuous professional development, many have progressed from new agents into recognised producers and team leaders.

This approach has enabled NPG to build an organisation in which individual progress contributes directly to collective strength.

Celebrating 20 Years of Shared Achievement

The ASEAN Records certificate was officially presented on 12 July 2026 during NPG’s 20th Anniversary Awards Night, themed “United at 20, Rising Through Collective Strength,” at The Majestic Hotel Kuala Lumpur.

The milestone celebration brought together more than 1,000 agency members, corporate partners, sponsors, industry representatives, distinguished guests, and friends from the entertainment community.

The recognition was proudly received by Dato’ Sri Norman Pang, Founder and Chief Director of NPG Agency Sdn Bhd, together with Danny Goh, Chief Executive Officer, in acknowledgement of their leadership in building NPG from a team of just over 30 agents into one of Malaysia’s recognised life insurance organisations.

Launching a New Lifestyle and Member-Rewards Ecosystem

In conjunction with its 20th anniversary, NPG also announced the launch of the NPG × RedPay Visa Card.

The partnership represents NPG’s expansion into a broader member-rewards and lifestyle ecosystem, creating additional value for its agency members and customers through everyday spending, rewards, and digital payment features.

This initiative reflects NPG’s intention to continue evolving beyond a conventional agency model by introducing platforms and partnerships that strengthen engagement with its wider community.

A Celebration of Partnership, Talent, and Community

The anniversary event included the recognition of MDRT achievers, Super MDRT recipients, Lifetime MDRT members, COT achievers, top producers, top recruiters, top rookies, agency leaders, and long-serving members.

Senior representatives from Allianz Malaysia Berhad, Allianz General Insurance Company Malaysia Berhad, and Allianz Life Insurance Malaysia Berhad were also present, reflecting the longstanding strategic relationship between Allianz and NPG.

The celebration was further enlivened by performances from Malaysian artistes Gary Chaw, Nicole Lai, and Kenny Low, while Jack Lim and other friends from the entertainment and business communities attended to commemorate the milestone.

Voices of Leadership

Reflecting on the recognition, Dato’ Sri Norman Pang, Founder and Chief Director of NPG Agency Sdn Bhd, shared:

“This recognition is especially meaningful because it reflects the belief, trust, and companionship of the people who have walked this journey with me. Being acknowledged for what we have built together is something I deeply value.

When I started twenty years ago, I never imagined that the team would grow to this scale. My focus was simply to improve myself, perform well in sales, and support every person around me. Step by step, and level by level, those efforts eventually shaped the achievements we see today.

Receiving recognition from ASEAN Records and ASIA Records is incredibly exciting because it takes our achievement beyond the national level. We will celebrate this milestone together, but more importantly, we will use it as motivation to set the next target and surpass ourselves again.

I believe lasting success depends on two things: personal attitude and leadership. A leader must first develop oneself, but to go further, a strong team is essential. That is why I constantly reflect on whether I am improving myself and becoming a better leader for the people around me.

To young people considering the insurance industry, my message is simple: success depends on what you choose to do. The market remains full of opportunity. Instead of focusing on those who struggle, learn from those who continue to succeed and decide whether you are truly committed to becoming good at this profession.

Looking towards the next twenty years, I hope NPG will expand beyond insurance into more professional fields and serve a broader community. Our goal is not merely to maintain what we have achieved, but to continue breaking new ground.”

Raising Professional Standards Across ASEAN

This achievement reflects the important role that professional tied agencies play in expanding insurance awareness, developing skilled advisors, and helping families gain access to long-term financial protection.

By combining exceptional production performance with sustained national championship recognition, NPG has demonstrated that industry leadership depends on more than short-term sales results.

It requires disciplined systems, customer trust, professional ethics, leadership development, and the ability to build an organisation that continues producing future generations of achievers.

The ASEAN Records recognition places NPG’s accomplishments within a wider regional context while reinforcing Malaysia’s position as a source of strong financial services talent and agency leadership.

About NPG Agency Sdn Bhd

NPG Agency Sdn Bhd, also known as NPG – Norman Pang Group, is a Malaysian tied life insurance agency established in 2006 and headquartered in Selangor.

Operating under Allianz Life Insurance Malaysia Berhad, NPG focuses on life insurance advisory, agency development, leadership training, and professional talent cultivation.

Guided by its philosophy of developing people, believing in their potential, and helping them progress, NPG has grown from a team of just over 30 agents into one of Malaysia’s recognised life insurance agency organisations.

With a strong track record in production, national awards, leadership development, and professional excellence, NPG remains committed to helping more individuals build meaningful careers while supporting families through trusted financial protection solutions.

Bangi Golf Resort Recognised by ASEAN Records for Organising the First Durian-Carrying Run

editor News, Sport & Game
Four people in business attire pose with a framed award in front of a dark backdrop with large ASEAN lettering behind them.

ASEAN Records is proud to officially recognise Bangi Golf Resort for achieving a significant regional milestone as the:

First Durian-Carrying Run
(5KM distance with one whole durian per runner; 4 editions with first edition in 2019; 1,563 participants across 4 editions).

This achievement reflects Bangi Golf Resort’s creativity in combining sports, tourism, and Malaysia’s iconic King of Fruits, establishing a new benchmark for experiential community events across the ASEAN region.

Bringing Sport and Durian Culture Together

Introduced in 2019, the Bangi Golf Resort Durian-Carrying Run challenges participants to complete a 5-kilometre course while carrying an entire durian throughout the race.

The event has become one of Malaysia’s most distinctive recreational experiences, encouraging creativity through unique durian-carrying methods, colourful costumes, and enthusiastic community participation.

Across four successful editions, the run has attracted 1,563 participants, demonstrating its growing popularity as part of the annual Bangi Golf Resort Durian Festival.

Promoting Malaysia’s Durian Heritage Through Community Engagement

Beyond the race itself, the Bangi Golf Resort Durian Festival has evolved into a celebration of Malaysia’s durian culture, bringing together growers, enthusiasts, families, and visitors through competitions, exhibitions, culinary experiences, and tourism activities.

The annual festival also hosts the Bangi Durian Competition, recognised as the First Regional-Level Durian Competition Since 2018, reinforcing Bangi Golf Resort’s ongoing contribution to promoting Malaysia’s durian heritage and agrotourism.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 4 July 2026 at Bangi Resort Hotel, marking the formal recognition of Bangi Golf Resort’s record achievement.

The recognition was received on stage by Datuk Zaini Yusoff, Immediate Past Chairperson of REDHA Selangor Branch, together with Tan Ban Keat, Founder of the Bangi Golf Resort Durian Festival & Awards, representing the organising team and community partners behind this pioneering initiative.

Voices of Leadership

Reflecting on the recognition, Tan Ban Keat, Founder of the Bangi Golf Resort Durian Festival & Awards, shared:

“What started as a fun community activity has grown into a signature event that celebrates Malaysia’s love for durian while bringing people together through sports and tourism. This recognition belongs to every participant, volunteer, sponsor, and partner who has helped make the Durian-Carrying Run a meaningful annual tradition. We look forward to continuing this journey and promoting Malaysia’s durian culture to even more visitors across the region.”

About Bangi Golf Resort

Located in the heart of Bandar Baru Bangi, Bangi Golf Resort is a leading golf and lifestyle destination featuring a beautifully maintained 27-hole championship golf course surrounded by lush greenery.

Beyond golf, the resort serves as a vibrant hub for dining, recreation, corporate events, weddings, and community programmes. Through signature initiatives such as the Bangi Golf Resort Durian Festival, the resort continues to promote local culture, tourism, and memorable lifestyle experiences for visitors from Malaysia and beyond.

For more information, visit:
https://bangigolfresort.com/

Shen Loon Young Recognised by ASEAN Records for Achieving Record Sales of Naturally Fermented Coconut Blossom Vinegar with Honey Infusion and Tryptophan

editor Food & Beverage, News ,
Shen Loon Young Recognised by ASEAN Records for Achieving Record Sales of Naturally Fermented Coconut Blossom Vinegar with Honey Infusion and Tryptophan

ASEAN Records is proud to officially recognise Shen Loon Young for achieving the milestone:

Most Naturally Fermented Coconut Blossom Vinegar with Honey Infusion and Tryptophan Sold Within a Three-Month Period (16,895 units; RM1,402,918 total revenue; March–May 2026)

This recognition celebrates Shen Loon Young’s success in bringing innovative functional wellness products to market through its Shen Loon Young Coconut Blossom Vinegar, formerly known as Artvine Coconut Vinegar, combining traditional natural fermentation techniques with modern nutritional ingredients to create a premium wellness beverage that achieved outstanding commercial success within just three months.

Expanding Nearly Five Decades of Wellness Expertise

Established in 1978, Shen Loon She Enterprise Sdn Bhd has spent nearly five decades building one of Malaysia’s recognised health and wellness businesses. Today, its products are distributed throughout Malaysia and Singapore, with a retail presence in major pharmacy chains including Alpro Pharmacy and Watsons, alongside its own outlets in Kuala Lumpur, Penang, Johor Bahru, and Singapore.

Recognising the growing demand for naturally fermented wellness products, the company completed the acquisition of Artvine Coconut Vinegar, marking a strategic expansion from modern nutritional supplements into traditional natural wellness solutions. This acquisition represents an important milestone in Shen Loon She’s long-term vision of building a more comprehensive wellness ecosystem that combines modern nutritional science with traditional health wisdom.

Preserving a 30-Year Heritage of Natural Fermentation

For more than 30 years, Artvine Coconut Vinegar has been produced using traditional natural fermentation methods and carefully selected ingredients, earning the trust of loyal consumers in Malaysia.

The product is naturally fermented from coconut blossom sap over approximately 2,160 hours, preserving a time-honoured fermentation process before being enhanced with honey infusion and tryptophan to create a premium wellness formulation that combines traditional knowledge with modern nutritional innovation.

Following the acquisition, Shen Loon Young has retained the original formulation, natural brewing techniques, and traditional taste while introducing a refreshed brand identity designed to appeal to a new generation of health-conscious consumers.

Strong Market Acceptance Within Three Months

Between March and May 2026, Shen Loon Young Coconut Blossom Vinegar recorded sales of 16,895 units, generating total revenue of RM1,402,918.

This remarkable achievement demonstrates strong consumer confidence in naturally fermented wellness products while reflecting the growing demand for functional beverages that combine traditional ingredients with contemporary nutritional formulations.

The milestone also highlights the company’s effective brand transition, market positioning, and expanding influence within Malaysia’s wellness industry.

Introducing Shen Loon Young

Following the acquisition, Artvine Coconut Vinegar has officially entered a new phase of development under the Shen Loon Young wellness series.

Guided by the philosophy “Start Early. Stay Healthy. Stay Young.”, the new brand aims to encourage consumers to embrace preventive wellness at an earlier stage of life while making traditional wellness products more relevant to younger generations.

The word “Young” represents both youthful vitality and the Chinese concept of wellness and nurturing, reflecting the company’s belief that caring for one’s health should begin long before health challenges arise.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 29 June 2026.

The recognition was proudly received by Andy Lee, Chief Executive Officer of Shen Loon She, together with Xavier Ng Yi Sheng, Marketing Director, and Lean Yan Sheng, Marketing Manager, in acknowledgement of the company’s achievement in establishing a new benchmark for naturally fermented coconut blossom vinegar sales within a three-month period.

The presentation was held in conjunction with the official acquisition signing ceremony between Chia Hoy Sai, Founder of Artvine Coconut Vinegar, and Shen Loon Young, marking the beginning of a new chapter for the brand while preserving its philosophy of natural fermentation and wellness innovation.

The ceremony also marked the official launch of the Shen Loon Young wellness series, representing the brand’s next phase of development following the successful integration of Artvine Coconut Vinegar into the Shen Loon family.

Voices of Leadership

Reflecting on the recognition, Jameson Bau, Project Person-in-Charge of Shen Loon Young, shared:

“Receiving both the ASEAN Records and ASIA Records recognitions is a very meaningful milestone for us.

It is not just an achievement, but a recognition of the trust our customers have placed in our products over the years. It also motivates us to continue raising our standards in product quality, innovation, and customer care.

Shen Loon Young represents a new chapter for our brand. As we transition from Artvine Coconut Vinegar after joining the Shen Loon family, we wanted to build a brand that reflects today’s lifestyle and the future of wellness.

The word ‘Young’ carries two meanings. It represents being youthful, while also reflecting the Chinese concept of wellness and nurturing. Our belief is that taking care of your health should begin early, not only when health problems appear.

Guided by our philosophy, ‘Start Early. Stay Healthy. Stay Young.’, we hope to inspire more people to begin their wellness journey earlier, so they can enjoy healthier and better lives. This recognition gives us even greater confidence to introduce Shen Loon Young to more families across Malaysia and the region.”

Strengthening the Functional Wellness Industry in ASEAN

This achievement reflects the rapid growth of the functional food and wellness beverage industry throughout the ASEAN region, where consumers are increasingly seeking products made from natural ingredients and supported by innovative formulations.

By successfully commercialising naturally fermented coconut blossom vinegar enhanced with honey infusion and tryptophan, Shen Loon Young has demonstrated how product innovation, heritage preservation, and strategic brand development can create meaningful impact within the wellness industry.

As consumers place increasing emphasis on preventive healthcare and naturally fermented foods in the post-pandemic era, Shen Loon Young believes the wellness industry continues to offer significant long-term growth opportunities. The company remains committed to expanding its product portfolio, strengthening its distribution network, and making traditional wellness solutions more accessible to consumers across the region.

About Shen Loon She Enterprise Sdn Bhd

Shen Loon She Enterprise Sdn Bhd, established in 1978, is a Malaysian health and wellness company specialising in nutritional supplements and natural wellness products. Operating across Malaysia and Singapore, the company distributes its products through major pharmacy chains including Alpro Pharmacy and Watsons, as well as its own retail outlets located in Kuala Lumpur, Penang, Johor Bahru, and Singapore.

Following its acquisition of Artvine Coconut Vinegar, the company launched the Shen Loon Young wellness series, combining over 30 years of traditional natural fermentation heritage with modern wellness innovation. Guided by its philosophy of encouraging preventive health from an early age through its slogan, “Start Early. Stay Healthy. Stay Young.”, the company continues to expand its portfolio while promoting healthier lifestyles for consumers throughout Malaysia and the wider ASEAN region.

Large group of people in lime shirts posing for a group photo at an indoor event with brick walls and glass ceiling.

VBH Group Sdn Bhd Recognised by ASEAN Records for Offering the Highest Number of Beauty and Wellness Services Within a Single Integrated Centre

editor Business Trade, News
Group of nine people posing on a red carpet holding an ASEAN Records plaque at a colorful event backdrop.

ASEAN Records is proud to officially recognise VBH Group Sdn Bhd for achieving the milestone:

Highest Number of Beauty and Wellness Services Offered by a Single-Group Center Within a 7,800 sq. ft. Facility (138 Services Across 10 Domains)

This recognition celebrates VBH Group’s leadership in building one of Malaysia’s most comprehensive integrated beauty and wellness centres. By successfully bringing together beauty, wellness, aesthetics, health management, and lifestyle services within a single destination, the group has established a new benchmark for one-stop beauty and wellness services across ASEAN.

From a Small Beauty Studio to an Industry Benchmark

Founded by Dr. Vivian at the age of 15 as an eyebrow embroidery specialist, VBH Group began as a modest 900-square-foot beauty studio operated by a team of just five people. Through years of continuous learning, practical experience, and a commitment to raising professional standards, the business steadily expanded into one of Malaysia’s leading integrated beauty and wellness groups.

Today, VBH Group operates a 7,800-square-foot flagship integrated beauty and wellness centre supported by 56 professional team members, offering 138 specialised services across 10 professional domains. This remarkable transformation reflects the company’s unwavering commitment to innovation, professionalism, and customer-centred care while continuously evolving to meet the changing needs of modern consumers.

Building a Comprehensive Beauty and Wellness Ecosystem

VBH Group has developed a unique integrated service ecosystem by bringing together multiple specialised beauty and wellness brands under one roof.

The centre offers services covering semi-permanent eyebrow embroidery, skincare, facial treatments, body contouring, health management, aesthetics, haircare, nail services, professional makeup, photography, spa therapies, and Traditional Chinese Medicine (TCM).

Its TCM services include pulse diagnosis, acupuncture, therapeutic massage, and cupping therapy, allowing customers to enjoy beauty enhancement and preventive wellness within a single integrated environment.

Guided by its philosophy of “Happiness Through Beauty,” VBH Group believes beauty and wellness should work hand in hand to help individuals look better, feel healthier, and live with greater confidence.

Redefining the One-Stop Beauty Experience

Rather than viewing beauty and health as separate disciplines, VBH Group integrates both into a seamless customer experience.

Its one-stop concept enables customers to receive beauty treatments, wellness therapies, health consultations, and aesthetic services conveniently in one location, reflecting today’s increasingly holistic approach to self-care.

Beyond providing convenience, the company’s philosophy is that true beauty begins with inner happiness and overall wellbeing, encouraging customers to care for both their appearance and their health as part of a balanced lifestyle.

Through continuous investment in professional training, technological innovation, and service excellence, VBH Group continues to redefine the future of Malaysia’s beauty and wellness industry.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 22 October 2025 during the ASEAN Records Gala Night 2025.

The achievement was later re-presented at VBH Group’s flagship SS2 integrated beauty and wellness centre during the company’s 8th Anniversary Celebration, commemorating both the record achievement and the group’s continued growth within Malaysia’s beauty and wellness industry.

The recognition was proudly received by Dr. Vivian, Founder and Chief Executive Officer of VBH Group, in acknowledgement of her visionary leadership in transforming VBH Group from a small beauty studio into one of Malaysia’s leading integrated beauty and wellness groups, offering the highest number of beauty and wellness services within a single facility.

The celebration was further graced by the presence of renowned Hong Kong and Malaysian artistes, including Derek Kwok, Elaine Yiu, Angie Cheong, Michael Tao, Hera Chan, Benjamin Chow, Mok Ka Tim, and Chan Kwok Fung, who joined the company’s milestone celebration.

Voices of Leadership

Reflecting on the recognition, Dr. Vivian, Founder and Chief Executive Officer of VBH Group, shared:

“Receiving this ASEAN Records recognition is truly meaningful for us because it reflects the years of dedication behind our journey. We never imagined receiving such recognition. We simply stayed true to our original mission and continued serving every customer with sincerity and passion.

At VBH Group, we believe beauty is not only about appearance. It is also about health, happiness, confidence, and inner wellbeing. That is why we created a one-stop centre where customers can conveniently enjoy beauty, wellness, and health services all in one place.

More importantly, I hope every customer leaves VBH feeling happier, more confident, and knowing they are supported by a caring community that genuinely wants the best for them.

I would also like to sincerely thank all our customers, families, shareholders, business partners, and team members for their trust and support. This recognition belongs to all of them. We will continue embracing new technologies, improving our professional standards, and delivering even better beauty and wellness experiences in the future.”

Raising the Standard of Beauty and Wellness in ASEAN

This achievement reflects the growing demand for integrated beauty and wellness destinations that provide comprehensive, customer-centred experiences.

By successfully offering 138 professional services across 10 specialised domains within a single 7,800-square-foot facility, VBH Group has established a benchmark for innovation, operational excellence, and service integration within the beauty and wellness industry.

Beyond celebrating operational scale, this recognition reflects the continued evolution of Malaysia’s beauty industry towards integrated wellness. By combining beauty services, preventive health, and Traditional Chinese Medicine (TCM) under one roof, VBH Group demonstrates how customer-focused innovation can redefine modern beauty and wellness while setting new standards for the industry across ASEAN.

About VBH Group Sdn Bhd

VBH Group Sdn Bhd is one of Malaysia’s leading integrated beauty and wellness groups, offering 138 professional services across 10 specialised domains through a comprehensive one-stop beauty and wellness ecosystem.

Its services encompass semi-permanent eyebrow embroidery, skincare, facial treatments, body contouring, health management, aesthetics, haircare, nail services, spa therapies, Traditional Chinese Medicine (TCM), professional makeup, photography, and other wellness solutions, providing customers with a holistic lifestyle experience under one roof.

Guided by its philosophy of “Happiness Through Beauty” and the belief that true beauty comes from inner happiness, VBH Group continues to integrate beauty, health, and wellness through professional expertise, innovative technology, and personalised customer care. The company remains committed to empowering individuals to look their best, feel healthier, and live more confidently while continuously raising the standards of Malaysia’s beauty and wellness industry.

MALAYSIA SME MEDIA GROUP Recognised by ASEAN Records for Convening the First and Highest-Altitude Business Congress at a Mountain Summit

editor Business Trade, News
MALAYSIA SME MEDIA GROUP Recognised by ASEAN Records for Convening the First and Highest-Altitude Business Congress at a Mountain Summit

ASEAN Records is proud to officially recognise MALAYSIA SME Sportrepreneur Congress, organised by MALAYSIA SME MEDIA GROUP, for achieving a significant regional milestone as the:

First and Highest-Altitude Business Congress Convened at a Mountain Summit
(Low’s Peak, 4,095 m, Mount Kinabalu; 18 delegates and 4 speakers ascending on foot; 1 session chaired at the peak; 17 June 2026).

This achievement reflects exceptional determination, entrepreneurial spirit, and leadership, setting a new benchmark for experiential business engagement and resilience-driven entrepreneurship across the ASEAN region.

Redefining Business Leadership Beyond the Boardroom

The MALAYSIA SME Sportrepreneur Congress transformed the conventional business conference by bringing entrepreneurship to the summit of Mount Kinabalu, Malaysia’s highest peak.

Following ten months of preparation, 18 entrepreneurs and delegates, together with four business speakers, ascended on foot to Low’s Peak (4,095 metres), where they successfully convened a formal business congress session. The initiative combined leadership, teamwork, endurance, and personal resilience in an environment far removed from traditional conference venues.

By integrating entrepreneurship with outdoor challenges, the congress demonstrated that business growth and personal wellbeing can progress hand in hand.

Inspiring a New Generation of Sportrepreneurs

Held in conjunction with Visit Malaysia Year and Visit Sabah Year, the congress also showcased Sabah as a destination for business events, adventure tourism, and leadership development.

Participants shared insights on entrepreneurship, resilience, collaboration, and perseverance while drawing meaningful parallels between climbing a mountain and building successful businesses. The event also witnessed the launch of SUMMIT, a commemorative publication documenting the expedition through personal reflections from all 18 participants, preserving the lessons learned throughout the journey.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 7 July 2026 at Soul Voice, Puchong, marking the formal recognition of the MALAYSIA SME Sportrepreneur Congress achievement.

The recognition was received on stage by Wayne Lim, Organising Chairman of the MALAYSIA SME Sportrepreneur Congress 2026 and President & Chief Editor of MALAYSIA SME MEDIA GROUP, representing the organising team and all expedition members whose collective commitment made this historic achievement possible.

Voices of Leadership

Reflecting on the recognition, Wayne Lim, Organising Chairman of the MALAYSIA SME Sportrepreneur Congress 2026 and President & Chief Editor of MALAYSIA SME MEDIA GROUP, shared:

“This achievement belongs to every expedition member who believed in the vision and committed themselves throughout ten months of preparation. Together, we proved that entrepreneurs can challenge themselves beyond business.

Sportrepreneur was created to remind business owners that success is not measured by business achievements alone—it also means taking care of our health, building resilience, and pushing beyond our comfort zones.

We hope this initiative will inspire more entrepreneurs to embrace leadership, wellbeing, and lifelong growth while showcasing Malaysia as a destination for innovative business experiences.”

About MALAYSIA SME MEDIA GROUP

MALAYSIA SME MEDIA GROUP is a leading business media and entrepreneurial ecosystem platform dedicated to empowering small, medium, and micro enterprises through publications, conferences, awards, networking, and business development initiatives.

Through flagship programmes such as the MALAYSIA SME Sportrepreneur Congress, the organisation brings together entrepreneurs, industry leaders, and policymakers while championing innovation, collaboration, leadership, and sustainable business growth throughout Malaysia and the ASEAN region.

For more information, visit:
https://www.malaysiasme.com.my/

UncleSam Kopi Recognised by ASEAN Records for Achieving the Most Nanyang Chicken Chop Sold in a Month with the Highest Number of Sauce Options by a Direct-Owned Multi-Outlet Kopitiam Chain

editor Food & Beverage, News
Five professionals in suits on a stage holding a framed award at an ASEAN Records ceremony backdrop.

ASEAN Records is proud to officially recognise UncleSam Kopi for achieving a significant regional milestone as the:

Most Nanyang Chicken Chop Sold in a Month with the Highest Number of Sauce Options by a Direct-Owned Multi-Outlet Kopitiam Chain
(50,000 servings sold in February 2026 across 7 outlets; 6 sauce variants offered).

This recognition highlights UncleSam Kopi’s strong consumer appeal, operational consistency, and its ability to elevate a classic kopitiam favourite through variety, flavour innovation, and scalable execution.

Reimagining Kopitiam Classics with Variety and Scale

UncleSam Kopi has successfully redefined the traditional Nanyang chicken chop by offering six distinct sauce variants—bringing diversity and modern appeal to a familiar Malaysian comfort dish.

The achievement of 50,000 servings in a single month reflects not only strong customer demand, but also the brand’s ability to deliver consistency across multiple outlets while maintaining taste, quality, and speed of service.

By combining heritage recipes with creative flavour options, UncleSam Kopi continues to enhance the kopitiam dining experience while appealing to a wider, modern audience.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented at the 8th ASEAN Records Gather of Achievers on 11 March 2026 at Andaman Seafood Village (Bukit Bintang), Kuala Lumpur, marking the formal recognition of UncleSam Kopi’s record achievement.

Five people in suits pose on a lit stage holding a framed ASEAN Records award plaque with a starry backdrop.

The recognition was received on stage by Mr Shawn Li, Director, and Ms Wenhui Lai, Shareholder of UncleSam Kopi, representing the team behind this achievement.

Voices of Leadership

Reflecting on the recognition, Mr Shawn Li, Director of UncleSam Kopi shared:

“This achievement reflects our dedication to preserving the essence of Malaysian kopitiam culture while continuously innovating to meet modern tastes. We are grateful for the support of our customers, and this recognition motivates us to continue delivering authentic flavours with consistency and heart.”

About UncleSam Kopi

UncleSam Kopi is an authentic Malaysian kopitiam brand founded by experienced chefs and kopitiam enthusiasts dedicated to preserving traditional Malaysian food culture.

With decades of combined culinary experience, the team brings heritage recipes to life through carefully crafted dishes, including their signature chicken chop and classic kopitiam favourites. Guided by a passion for authenticity and hospitality, UncleSam Kopi continues to serve as a modern custodian of Malaysia’s beloved kopitiam tradition.

For more information, visit:
https://www.unclesamkopi.com/

Storefront sign for 'UNCLESAM KOPI' restaurant and coffee shop on a green facade with red Chinese characters and a sun logo.