Category: News

Great Wall Motor’s Haval H6 HEV Sets ASEAN Record for Hybrid SUV Fuel Efficiency Challenge

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Great Wall Motor’s Haval H6 HEV Sets ASEAN Record for Hybrid SUV Fuel Efficiency Challenge

In a landmark moment for hybrid automotive innovation, Great Wall Motor (GWM) has officially earned an ASEAN Record for: First Hybrid SUV Fuel Efficiency Challenge with the Longest Single-Tank Distance and the Most Verified Owners Exceeding 1,000 KM in Real-World Driving Conditions. Top Distance: 1,242 KM | 38 Verified Owners Achieved Over 1,000 KM

This prestigious recognition was formally presented at GWM Showroom

Benchmarking Hybrid Excellence Across ASEAN

The record achievement reinforces the GWM Haval H6 HEV’s standing as one of the most fuel-enduring hybrid SUVs in the region. The nationwide challenge involved real-world driving conditions where 38 verified owners exceeded 1,000 KM on a single tank, with one driver reaching 1,242 KM, setting a new benchmark in hybrid mobility performance.

“This isn’t just a technical breakthrough; it’s a real-world endorsement of how far the HAVAL H6 HEV can take Malaysians,” said Mr. Cui Anqi, Managing Director of GWM Malaysia. “It reflects the essence of our new direction: to elevate the everyday drive through proven innovation.”

A New Chapter: Elevate Your Everyday

To commemorate this historic milestone, GWM Malaysia unveiled a bold new positioning for the Haval H6 HEV — “Elevate Your Everyday.” This brand line reflects the SUV’s value proposition: hybrid efficiency, extended range, premium comfort, and intelligent technology — all packaged to enhance daily driving experiences across Malaysia and the region.

With growing environmental awareness and an increasing demand for green mobility solutions, the Haval H6 HEV stands as a compelling choice for drivers seeking fuel endurance without sacrificing performance, design, or reliability.

From Fuel Efficiency to Fuel Endurance

This ASEAN Record highlights a growing shift in consumer expectations — from fuel efficiency alone to true fuel endurance. Malaysian drivers today are looking for more than savings; they want range confidence, long-term durability, and an elevated driving experience. The Haval H6 HEV delivers on all fronts, transforming hybrid perception from practical to powerful.

With this milestone, the Haval H6 HEV is no longer just a smart choice — It’s a certified record-breaker, ready to Elevate Your Everyday.

About GWM Malaysia
GWM Malaysia is the official distributor of Great Wall Motor vehicles in Malaysia. Committed to leading the region’s transition toward intelligent, sustainable mobility, GWM offers a growing lineup of hybrid and electric vehicles, including the ASEAN Record-holding Haval H6 HEV. With a focus on innovation, safety, and driver experience, GWM Malaysia continues to redefine the future of everyday driving.

ISUKA Tires Recognized with ASEAN Record for Specialty Tire Innovation

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ISUKA Tires Recognized with ASEAN Record for Specialty Tire Innovation

In a significant recognition of innovation and market impact, ISUKA Tires has been officially recognition an ASEAN Record for: First Specialty Tire Brand Serving Diverse Industrial Sectors with Export-Oriented Solutions (7 Sectors)

This prestigious accolade marks ISUKA’s pioneering achievement in delivering high-performance, application-specific tires that serve seven major industrial domains: Agriculture, Trucking, Earth Moving, Industrial Forklifts, Port, Mining, and Construction. The official presentation was held in Malaysia in June 2025 with representatives from ASEAN Records and industry stakeholders in attendance.

Engineering Tires for Real-World Industry Needs

Founded in Selangor, Malaysia, ISUKA is a proudly homegrown tire company with a global vision. What sets ISUKA apart is its focused commitment to developing Off-the-Road (OTR) and industrial-grade tires engineered for sector-specific challenges, from high-load capacities in mining to low-compaction solutions in agriculture.

The brand’s catalog features a range of specialty products including:

  • RIB, LUG, and Semi-LUG tires for trucks and buses
  • Reinforced agricultural tread designs for tractors and implements
  • All-terrain construction and loader tires with puncture-resistant compounds
  • Forklift pneumatic tires for warehousing and logistics
  • Heavy-duty grader and skid steer models built for road and mining conditions

💬 “This ASEAN Record is a testament to the strength of Malaysian manufacturing and the global demand for performance-driven tire solutions,” said a spokesperson from ISUKA. “We’re proud to serve a wide range of industries with tires that meet both domestic and international standards.”

From Local Roots to Global Reach

What began with a niche focus on the palm oil sector has expanded into a global export operation, with ISUKA now supplying to multiple international markets while meeting strict certifications, including ISO, DOT, E-mark, and SONCAP.

Backed by over two decades of industry expertise, ISUKA continues to lead with innovation, quality, and a mission that lives up to its slogan: “Keep You Moving.”

About ISUKA Tires Marketing Sdn. Bhd.
ISUKA is a Malaysian-based manufacturer of specialty tires tailored for off-road, industrial, and commercial use. From plantations to ports, construction zones to logistics centers, ISUKA tires are designed for strength, longevity, and performance in the most demanding environments. Website: www.isukatires.com

Chongdee Teahouse Makes ASEAN History with First Naturally Brewed Colourless Thai Tea

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Chongdee Teahouse Makes ASEAN History with First Naturally Brewed Colourless Thai Tea

In a groundbreaking moment for traditional Thai beverage innovation, Chongdee Teahouse – โรงชาชงดี has officially been awarded an ASEAN Record for: First Naturally Brewed Colourless Thai Tea Made from 100% Ceylon Leaves via In-House Steam Distillation Certified Free from Synthetic Food Colourings

This prestigious recognition was formally presented, honoring the brand’s pioneering approach to redefining Thai tea using advanced brewing methods that uphold both tradition and wellness.

A Vision of Clarity – Thai Tea Like Never Before

At the heart of this innovation is Chongdee Teahouse’s proprietary steam distillation technique, which carefully extracts the essence of premium 100% Ceylon tea leaves—resulting in a clear, fragrant Thai tea that contains no artificial colouring yet retains the signature taste Thai tea lovers know and adore.

This colourless Thai tea is not only a culinary breakthrough, but a health-conscious alternative designed for modern consumers seeking clean-label products without compromising on authenticity or flavor.

“This record is a proud milestone for our team. It reflects our deep respect for Thai tea culture, while embracing innovation to meet evolving consumer values around health, transparency, and craftsmanship,” said Mr. Chatchawan Limpathanawat, Founder of Chongdee Teahouse.

Redefining Thai Tea in Thailand and Beyond

With growing consumer interest in additive-free, natural beverages, Chongdee Teahouse’s colourless Thai tea represents a bold new direction for the regional beverage industry. The ASEAN Record recognition serves as a platform to elevate Thai innovation on the international stage, positioning the brand as a leader in health-forward tea creations.

Chongdee Teahouse continues to champion artisanal brewing, heritage ingredients, and creative expression—building a tea experience that is as visually surprising as it is soulfully satisfying.

About Chongdee Teahouse – โรงชาชงดี

Founded in Bangkok, Chongdee Teahouse (โรงชาชงดี) is a new-generation Thai tea brand known for its inventive takes on traditional brews. Blending scientific precision with culinary art, Chongdee creates exceptional tea experiences inspired by Thai culture and global wellness trends. The brand is committed to natural ingredients, sustainability, and crafting tea that is both innovative and meaningful.

Oriental Kopi Clinches Triple ASEAN Records for “Most Sold in a Year” Milestones

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Oriental Kopi Clinches Triple ASEAN Records for “Most Sold in a Year” Milestones

Oriental Kopi, the fast-growing halal-certified Malaysian kopitiam chain, has officially earned three prestigious ASEAN Records for its outstanding product sales over the past year. The accolades were presented during a formal ceremony, recognizing the brand’s remarkable growth, customer loyalty, and operational excellence.

Between 1 May 2024 and 30 April 2025, Oriental Kopi achieved the following record-breaking milestones:

  • 🏆 Most Kopi Sold in a Year – 2,734,031 Cups
  • 🏆 Most Polo Buns Sold in a Year – 855,805 Units
  • 🏆 Most Egg Tarts Sold in a Year – 10,577,329 Units

These records reflect the brand’s wide appeal, consistent quality, and capacity to scale while remaining rooted in its cultural heritage and customer-focused philosophy.

A Testament to Heritage and Innovation

“Being listed in ASEAN RECORDS for not just one, but three of our signature offerings, is a true honor,” said a spokesperson from Oriental Kopi. “This milestone is a testament to the support of our loyal customers and the hard work of our team across all outlets.”

From its golden-crusted egg tarts to aromatic house-brewed kopi and crispy polo buns, Oriental Kopi continues to modernize the traditional kopitiam experience, drawing from local traditions while introducing innovation to meet evolving consumer preferences.

A Brand on the Rise — Regionally and Beyond

Founded in December 2020, Oriental Kopi has quickly risen to prominence in Malaysia’s food and beverage landscape. The brand currently operates 19 self-owned outlets nationwide and has ventured internationally with its first overseas location at Bugis Junction, Singapore.

In January 2025, Oriental Kopi successfully launched its Initial Public Offering (IPO) on the ACE Market of Bursa Malaysia, raising RM183.96 million to support its continued growth. Expansion plans include the development of a new headquarters, central kitchen, and warehouse, alongside further domestic and regional outlet launches.

With a loyal fanbase, rapidly growing footprint, and commitment to heritage-driven excellence, Oriental Kopi is setting a new benchmark for modern Malaysian dining.

About Oriental Kopi
Oriental Kopi Holding Berhad is a leading Malaysian food and beverage company dedicated to redefining the local kopitiam experience. Its offerings blend traditional flavors with contemporary design and service, appealing to a wide demographic across generations. The brand’s philosophy is built around preserving heritage, prioritizing halal quality, and delivering customer satisfaction through consistent product excellence.

Qiye Technology Honoured with ASEAN Record for Largest Charity Film Screening Initiative

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Qiye Technology Honoured with ASEAN Record for Largest Charity Film Screening Initiative

In a heartfelt celebration of social impact through entertainment, Qiye Technology Sdn Bhd has officially been recognzsed an ASEAN Record for: ‘Largest Charity Initiative for Sequential Screenings of the Same Film (Nezha 2)” 1,020 Beneficiaries

The record was formally presented on earlier May 2025, recognizing Qiye Technology’s exceptional effort in organizing a large-scale community outreach program centered around the film Nezha 2. This initiative offered sequential screenings across various locations and time slots, making cinematic joy accessible to underprivileged groups and children from charitable homes across Malaysia.

Film as a Force for Good

By transforming a blockbuster animation into a platform for unity and giving, Qiye Technology redefined the role of media in driving meaningful impact. Each screening was more than a viewing—it was an experience designed to uplift, inspire, and bring joy to those who rarely get the opportunity to enjoy cinema in such a way.

“This ASEAN Record is a tribute to what’s possible when entertainment meets compassion. It’s about bringing smiles, fostering imagination, and giving back to the community in a language everyone understands—stories,” said a spokesperson from Qiye Technology Sdn Bhd.

Championing Community Through Creative Initiatives

This unprecedented outreach initiative stands as a benchmark for future corporate social responsibility efforts, proving that creativity, when driven by heart, can make a lasting difference. Through their passion and coordination, Qiye Technology has left an indelible mark in the regional CSR landscape.

About Qiye Technology Sdn Bhd

Qiye Technology Sdn Bhd is a dynamic Malaysian enterprise that blends innovation, technology, and human-centered values in everything it does. With a commitment to empowering communities through impactful media and digital solutions, the company continues to lead with vision and purpose.

Organic Face Honoured with ASEAN Record for Most Hand-Skill Gua Sha Treatments

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Organic Face Honoured with ASEAN Record for Most Hand-Skill Gua Sha Treatments

Organic Face Sdn Bhd has been officially awarded an ASEAN Record for: Most Hand-Skill Face and Eye Gua Sha Treatments Without Aesthetic or Medical Methods by a Single Skincare Outlet (8,489 Treatments Since 2015)

This remarkable recognition celebrates OrganicFace’s unwavering commitment to natural skincare techniques, holistic wellness, and traditional facial therapy methods. The official ASEAN Records presentation took place at Botanica+Co, Bangsar South, in the presence of industry guests, wellness professionals, and members of the media.

Reviving Ancient Wisdom, Delivering Modern Results

Since its establishment, OrganicFace has built a strong reputation for offering gentle yet effective Gua Sha therapy—entirely through hand-skill techniques, without relying on injectables, machines, or invasive aesthetics. Their treatments have empowered thousands of clients to achieve visible skin rejuvenation and eye-area revitalization using 100% manual methods rooted in centuries-old tradition.

“This ASEAN Record is not just a milestone—it is a tribute to the skilled hands, dedication, and trust our team has cultivated over the years with our loyal clients,” said Ms YY Yeong from Organic Face Sdn Bhd.

Championing Authentic, Skill-Based Skincare

At a time when technology and invasive beauty trends dominate the skincare industry, OrganicFace stands as a trailblazer in championing authentic, non-medical facial wellness. Their consistent delivery of Gua Sha-based facial and eye therapies over the past decade has helped elevate appreciation for natural and traditional beauty practices across Malaysia and the ASEAN region.

About Organic Face Sdn Bhd

OrganicFace is a Malaysian skincare brand dedicated to preserving the art of hand-skill facial treatments and promoting non-invasive wellness solutions. Specializing in Gua Sha techniques for the face and eye areas, OrganicFace blends ancient practices with modern understanding of skincare to deliver exceptional, chemical-free results.

BEUTEA Sets ASEAN Record for Most Jasmine Grape Tea Sold in One Year

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BEUTEA Sets ASEAN Record for Most Jasmine Grape Tea Sold in One Year

In a celebration of excellence and innovation in Southeast Asia’s tea industry, BEUTEA Holding Sdn Bhd has been officially recognised an ASEAN Record for: Most Jasmine Grape Tea Sold in One Year (1,029,121 Cups from 1 May 2024 to 30 April 2025)

This remarkable achievement was recognized during a formal ASEAN Records presentation held on 21 May 2025 at UOB Plaza. The event was attended by industry leaders, media representatives, and international guests, highlighting BEUTEA’s extraordinary contribution to the region’s modern tea culture.

Innovation, Popularity, and Purpose

Led by Executive Director Ms. Jess Wong and Operation Director Ms. Alice Wong, BEUTEA has emerged as a powerhouse in premium tea beverages. The brand’s bestselling Jasmine Grape Tea, known for its delicate floral aroma and refreshing sweetness, has captivated taste buds across Malaysia and beyond—resulting in over one million cups sold within just 12 months.

“This recognition reflects the love our customers have shown for our tea, and the dedication of our team who strive daily to deliver flavor, wellness, and consistency across all outlets,” said Ms. Jess Wong, Executive Director of BEUTEA.

BEUTEA Announces Strategic Expansion into Japan

In addition to its record-breaking milestone, BEUTEA proudly announced the signing of a strategic licensing partnership to bring the BEUTEA brand to Japan.

The MOU was signed between BEUTEA Holding Sdn Bhd and its Japanese partners Mr. Keisuke Ota and Mrs. Ota, marking the brand’s official entry into the Japanese market. The first BEUTEA Japan outlet is expected to open in Q3 2025, as part of an ambitious plan to launch over 100 stores nationwide in the coming years.

“Japan is a market that values tradition, craft, and authenticity—values that align perfectly with BEUTEA’s philosophy. We are excited to share our brand with Japanese consumers and grow this partnership with strong mutual vision,” added Mr. Ota, BEUTEA Japan Partner.

About BEUTEA Holding Sdn Bhd

BEUTEA is a modern tea lifestyle brand rooted in cultural heritage, wellness, and innovation. Known for its unique blends, aesthetic branding, and customer-focused experience, BEUTEA is rapidly expanding across ASEAN and internationally. From thoughtfully sourced ingredients to artisanal brewing methods, BEUTEA is redefining how people connect with tea.

BateriHub Recognized with ASEAN Record for Pioneering Retail Expansion

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BateriHub Recognized with ASEAN Record for Pioneering Retail Expansion

In a landmark moment for the automotive service industry, Battery4U Sdn Bhd (BateriHub) has been officially recognised an ASEAN Record for: “ASEAN’s First and Largest Direct-Owned Car Battery Retailer by Branch Count and Floor Area” (104 Branches Covering 178,048.61 Sq Ft)

The prestigious ASEAN Records presentation was held on 15 May 2025, at Hall A2 of MAEPS Serdang, in conjunction with the Malaysia Autoshow 2025—a premier automotive exhibition and one of Southeast Asia’s most anticipated industry events. Attended by government officials, automotive professionals, brand leaders, and members of the media, the ceremony provided a high-profile platform to honor Battery4U Sdn Bhd (BateriHub) for its exceptional milestone. The event highlighted the company’s contribution to regional innovation and retail excellence, reinforcing its position as a market leader in the automotive battery service industry across the ASEAN region.

A Regional Leader in Automotive Battery Retail

Since its inception, BateriHub has transformed the car battery service model with a unique direct-owned retail strategy—delivering consistent service quality, real-time support, and transparent pricing across an expansive nationwide network. The milestone of 104 branches with a total floor area exceeding 178,000 square feet underscores its dominance as a market leader and trailblazer in the ASEAN automotive service space.

“Receiving this ASEAN Record is a proud moment for all of us at BateriHub. It reflects our team’s relentless drive to innovate, standardize quality, and bring reliable battery solutions closer to every vehicle owner across Malaysia and the region. This recognition fuels our commitment to grow even further, with a mission to make professional automotive care accessible, efficient, and trusted throughout ASEAN.”
— Mr. Stanly Ng, General Manager, Battery4U Sdn Bhd (BateriHub)

Building Trust, One Branch at a Time

Beyond size, BateriHub’s success lies in its customer-first philosophy—offering on-demand battery services, mobile technician teams, and professional diagnostics via a well-trained network across all locations. The ASEAN Record solidifies its reputation as a trusted brand built on reliability, accessibility, and innovation.

About Battery4U Sdn Bhd (BateriHub)

BateriHub is Malaysia’s leading direct-owned car battery retailer and service provider, specializing in automotive battery diagnostics, replacement, and roadside assistance. With an expansive footprint of 104 outlets nationwide, BateriHub continues to set benchmarks in service efficiency, network standardization, and digital integration in the automotive after-sales industry. Website: www.baterihub.com.my

Profilm Recognized with ASEAN Records for Groundbreaking Window Film Innovation

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Profilm Recognized with ASEAN Records for Groundbreaking Window Film Innovation

Profilm Advance Material (SEA) Bhd has officially been recognized by ASEAN Records for achieving a regional milestone in innovation with its cutting-edge window film technology. The company has been awarded the ASEAN Record for: “ASEAN’s First Window Film with Highest Measured Heat Rejection of 62% at 70% Visible Light Transmission,” a product that also earned global acclaim by winning the Red Dot Award for Best Product Design in 2023.

The prestigious ASEAN Records presentation was held on 15 May 2025, at Hall A2 of MAEPS Serdang, in conjunction with the Malaysia Autoshow 2025—a premier automotive exhibition and one of Southeast Asia’s most anticipated industry events. Attended by government officials, automotive professionals, brand leaders, and members of the media, the ceremony provided a high-profile platform to honor Profilm Advance Material (SEA) Bhd for its exceptional milestone. The event highlighted the company’s contribution to regional innovation and retail excellence, reinforcing its position as a market leader in the automotive battery service industry across the ASEAN region.

Setting New Benchmarks in Automotive Innovation

Profilm’s groundbreaking window film, developed through proprietary material science and advanced nano-coating technology, combines exceptional solar energy rejection (62%) with crystal-clear visibility (70% VLT)—a feat previously unattained in the regional automotive film industry. Beyond its thermal and optical performance, the product also stands out for its aesthetic refinement and environmental sustainability.

“This recognition is more than an award—it’s a validation of our mission to lead the industry through scientific excellence, user comfort, and award-winning design,” said Mr. Graydon Luah, representative of Profilm Advance Material (SEA) Bhd, at the ceremony.

Regional Leadership with Global Impact

The Red Dot Award, recognized globally as a hallmark of product excellence, along with this ASEAN Record recognition, reinforces Profilm’s position as a trailblazer in Southeast Asia’s automotive materials sector. This latest milestone is expected to propel the brand to new regional partnerships and expand its influence across ASEAN markets.

About Profilm Advance Material (SEA) Bhd

Profilm Advance Material (SEA) Bhd is a Malaysian-based company specializing in the research, development, and distribution of premium window film technologies. Driven by a commitment to design excellence and innovation, the company continues to push boundaries in material science to meet the evolving needs of automotive, architectural, and specialty film applications.Website www.profilmgroup.com

Vanilla Crepe Recognized For First And Most Flavors Of Halal-Certified Mille Crepe Cakes In ASEAN

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Vanilla Crepe Recognized For First And Most Flavors Of Halal-Certified Mille Crepe Cakes In ASEAN

Malaysian dessert brand Vanilla Crepe, under the leadership of Nelson Liew, CEO and Co-Founder of Vanilla Mille Crepe Sdn Bhd, has earned a remarkable recognition from ASEAN Records for being the First and Most Flavors of Halal-Certified Mille Crepe Cakes in the region.

The certification, granted under JAKIM.700-2/3/1 044-09/2024 on 1 December 2024, officially acknowledges 27 unique mille crepe cake flavors offered by the brand — making Vanilla Crepe the pioneer in the halal-certified dessert space with such flavor diversity.

This achievement is not only a celebration of culinary creativity, but also a testament to Vanilla Crepe’s unwavering commitment to inclusive food standards, quality assurance, and innovation in the modern café scene. Every layer of its mille crepe cakes — meticulously stacked and infused with bold flavors — reflects the brand’s mission to deliver joy, indulgence, and trust to every slice served.

The prestigious recognition was presented at the Franchise International Malaysia (FIM) 2025 exhibition, held at the Kuala Lumpur Convention Centre (KLCC), and was witnessed by Datuk Dr. Hj Radzali Hassan, Chairman of the Malaysian Franchise Association (MFA).

Nelson Liew, speaking on the significance of this recognition, said:

“Vanilla Crepe was founded on the dream of elevating the mille crepe experience while ensuring that our desserts are accessible to all. Receiving ASEAN Records’ recognition for our certified range is both an honour and a motivation for us to continue breaking new ground.”

With signature flavors such as Salted Caramel, Oreo Crunch, Durian D24, Matcha Azuki, and Mango Tango, Vanilla Crepe has captivated dessert lovers across the country. Every cake is handcrafted to meet halal standards without compromising on premium ingredients, taste, or presentation.

Since its establishment, the brand has expanded rapidly with a loyal customer base, driven by its dedication to quality, creativity, and accessibility. This record firmly places Vanilla Crepe at the forefront of ASEAN’s modern dessert landscape, championing halal innovation and flavor diversity. Learn more about Vanilla Crepe: www.vanillacrepe.com