Nextgreen Global, a Malaysian pioneer in sustainable industrial development, has officially been recognised by ASEAN Records for achieving the milestone: First Green Technology Park Adopting Circular Economy Model with Patented Technology to Convert Oil Palm Biomass into EFB Pulp and Paper
The official ASEAN Records certificate was proudly presented to Dato’ Lim Thiam Huat, Managing Director of Nextgreen Global, during a recognition ceremony at the company’s flagship Green Technology Park (GTP) in Pekan, Pahang. The presentation was witnessed by YBhg. Datuk Dr. Ching Thoo, Secretary-General of the Ministry of Natural Resources and Environmental Sustainability, in recognition of the importance of sustainable innovation to Malaysia’s future economy.
A Breakthrough in Circular Green Technology
This record was achieved through Nextgreen’s breakthrough approach to creating a fully integrated, zero-waste industrial ecosystem. The Green Technology Park utilises a patented process to convert palm oil waste—specifically empty fruit bunches (EFB)—into eco-labelled pulp and paper, contributing to both national ESG goals and reducing reliance on imported materials.
The GTP’s production flow is rooted in circular economy principles. In addition to pulp and paper, the plant produces organic fertilisers and renewable energy from the residual by-products of the EFB conversion process—ensuring nothing goes to waste.
“This achievement is a national milestone that proves sustainability can go hand-in-hand with innovation and profitability,” said Dato’ Lim Thiam Huat. “We thank ASEAN Records for this recognition, and we hope to replicate this model across ASEAN to support the region’s transition toward sustainable industrialisation.”
About Nextgreen Global
Nextgreen Global is a Bursa Malaysia-listed leader in green technology and sustainable development. The company is committed to transforming Malaysia’s palm oil biomass into high-value products such as:
Eco-friendly pulp and paper
Biodegradable packaging
Organic fertilisers and agrofeed
Renewable energy from biomass
Through its Green Technology Park and patented zero-waste production systems, Nextgreen aims to reduce environmental pollution, support rural economies, and build a replicable model for sustainable industry. For more information, visit: https://www.nextgreenglobal.com
SME Venture@ASEAN Malaysia 2025, the country’s flagship small and medium enterprise trade and innovation summit, officially organised by SME Corporation Malaysia (SME Corp. Malaysia), has been formally recognised by ASEAN Records for achieving a groundbreaking regional milestone: “Largest ASEAN SME Trade Event 2025″ (Featuring 370 exhibitors across B2B and B2C sectors, 300 structured business matching sessions, 8 multi-forum activities, and over 10,000 trade and public visitors expected)
The ASEAN Records recognition was presented during the opening of this high-impact trade event, held at the Malaysia International Trade and Exhibition Centre (MITEC). The summit celebrated the collaborative spirit, innovation capacity, and market connectivity that define ASEAN’s small and medium enterprise ecosystem.
The official award ceremony was officiated by YAB Dato’ Seri Dr Ahmad Zahid Hamidi, Deputy Prime Minister of Malaysia, alongside YB Datuk Ewon Benedick, Minister of Entrepreneur Development and Cooperatives. Their presence reflected Malaysia’s ongoing commitment to championing SMEs as the engine of inclusive economic development in the region.
The ceremony was also attended by senior federal and state government officials, trade attachés, business councils, SME leaders, and regional stakeholders from across Southeast Asia.
A Milestone in ASEAN Entrepreneurship and Trade Collaboration
SME Venture@ASEAN Malaysia 2025 has emerged as one of the most vibrant, forward-thinking, and inclusive trade platforms in ASEAN — gathering the full spectrum of stakeholders across business, finance, policy, and innovation to connect, collaborate, and catalyse cross-border growth.
The record-setting summit featured:
370 exhibitors spanning high-impact industries including smart manufacturing, digital technology, halal trade, agribusiness, fintech, green solutions, creative economy, and more
300 business matching sessions, enabling dynamic deal-making and investment conversations between SMEs, buyers, investors, and ecosystem enablers
8 multi-forum activities, hosting policy panels and industry thought leaders across strategic topics such as digital transformation, SME financing, supply chain readiness, regional branding, and integration into ASEAN economic corridors
With over 10,000 visitors expected, the event created a dynamic environment for market exposure, investor discovery, partnership activation, and regional networking — reaffirming the role of SMEs as ASEAN’s economic backbone.
Empowering SMEs for the Future of ASEAN
Beyond its commercial scale, SME Venture@ASEAN Malaysia 2025 served as a blueprint for the future of entrepreneurship in Southeast Asia. It brought together forward-looking enterprises, family businesses, and high-growth startups in a collaborative environment where ideas, innovation, and investment intersect.
Through a combination of immersive showcases, business clinics, expert-led forums, and curated networking zones, the summit empowered SMEs with the insights, tools, and connections necessary to navigate the challenges of digitalisation, sustainability, and regional integration.
“This would serve as a regional drive to connect entrepreneurs, investors, and innovators throughout ASEAN, especially in high-potential sectors such as high technology, halal trade, and digital services,” said Deputy Prime Minister Dato’ Seri Dr Ahmad Zahid Hamidi in his opening address. “Let this movement become the heartbeat of our regional economy — a catalyst that empowers our people, strengthens our resilience, and propels ASEAN into the next frontier of growth.”
ASEAN Records Recognition: A Symbol of Impact and Legacy
The ASEAN Records recognition represents a defining milestone for SME Corp. Malaysia and its partners — affirming the summit’s position as the largest and most impactful SME-focused event in the ASEAN region for 2025.
It acknowledges not only the scale of the initiative but also its deeper mission to cultivate a resilient, innovative, and future-proof SME ecosystem for ASEAN and beyond.
This recognition symbolises the collaborative vision of ASEAN stakeholders in building a borderless business community that promotes shared prosperity and economic equity through entrepreneurship.
A Stronger ASEAN Begins With Empowered SMEs
As ASEAN continues to prioritise digital economy integration, sustainable development goals (SDGs), and inclusive regional trade, events like SME Venture@ASEAN Malaysia 2025 serve as essential drivers of progress. They empower entrepreneurs to build scalable, competitive businesses while contributing to national and regional development goals.
This official recognition will be proudly recorded in the ASEAN Records archives as a testament to Malaysia’s leadership in SME development and its ongoing commitment to shaping a vibrant, high-impact, and innovation-driven ASEAN economy. For more information about SME Venture@ASEAN Malaysia 2025 events, visit: https://smeventure.com.my
The ML Kitchen (麻辣诱惑), a celebrated homegrown Mala restaurant chain in Malaysia, has officially been recognised by ASEAN Records for achieving the milestone: Most Mala-Based Items Sold by a Direct-Owned Home-Grown Mala Restaurant Chain Since 2018(Approx. 1,520,000 items sold, generating RM27.36 million in revenue across 9 outlets)
The official ASEAN Records certificate was proudly presented to Ms. Wu Yu Lian, Founder of The ML Kitchen, and Mr. Puah Chuan Hock, Owner and Managing Director, during the opening ceremony of the brand’s latest 9th outlet at Taylor’s University Lakeside Campus.
From China to Malaysia: A Family-Built Mala Legacy
Originally from China, Wu Yu Lian and her sister relocated to Malaysia more than a decade ago to support their children’s education. Surrounded by Malaysia’s rich food heritage, they found inspiration to blend their culinary roots with the country’s multicultural flavours.
For eight years, the sisters quietly honed their recipes — experimenting with spice levels, broths, and textures to perfect a menu that would resonate with both Chinese expats and local diners. In 2018, their journey culminated in the launch of the first 麻辣诱惑 (ML Kitchen) outlet in Wangsa Maju, Kuala Lumpur.
The response was overwhelming. Word-of-mouth quickly spread, and digital buzz helped the brand grow rapidly within its first two years. Today, The ML Kitchen operates nine direct-owned outlets, with a dedicated following that spans students, families, professionals, and food lovers from all walks of life.
“This record means a lot to me and our team. It’s a reflection of the love and loyalty of our customers over the years,” said Wu Yu Lian. “We promise to stay true to our roots — using real ingredients, no shortcuts, and keeping the authentic flavours alive.”
Why The ML Kitchen Stands Out in a Competitive Market
In an industry often dominated by shortcuts and pre-mixes, The ML Kitchen stays true to the soul of its cuisine by upholding a strict commitment to freshness and integrity in every dish. Here’s what sets them apart:
– Authentic slow-boiled bone broth for true depth of flavour
– No pre-packaged or “synthetic” ingredients
– No pre-cooked food — every order is fresh and made-to-order
– Commitment to food safety and quality for all members and guests
This philosophy, rooted in the brand’s belief in “real food, real care,” has not only driven customer loyalty, but also carved out a distinct space for The ML Kitchen as a premium Mala dining experience in Malaysia.
A New Milestone in ASEAN’s Culinary Landscape
Crossing the milestone of 1.52 million Mala-based items sold is more than a commercial achievement — it’s a cultural moment. With its official induction into the ASEAN Records Hall of Recognition, The ML Kitchen now joins the ranks of regional F&B pioneers who are elevating Southeast Asia’s culinary identity through innovation, authenticity, and passion.
This achievement solidifies The ML Kitchen’s role in bringing Mala cuisine into Malaysia’s mainstream food culture, introducing the bold, spicy, and numbing profile of Sichuan flavours to a wider audience while adapting them with local sensibilities.
The recognition celebrates not just business success, but The ML Kitchen’s deeper contribution to ASEAN’s multicultural food evolution.
Visit The ML Kitchen: Where Real Mala Lives
With 9 locations across Malaysia and counting, The ML Kitchen (麻辣诱惑) continues to grow while staying true to the core principles that made it a success: authentic recipes, fresh ingredients, and a passion for people and flavour.
Whether you’re new to Mala or a lifelong fan, visit one of their outlets to experience why The ML Kitchen has become Malaysia’s go-to name for soulful, satisfying, and truly unforgettable Mala. For more information and outlet locations.
