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Lavin New York Officially Recognised by ASEAN Records for the Largest Inventory of GIA-Certified Premium Natural Diamonds Within a Single Brand Outlet

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Lavin New York Officially Recognised by ASEAN Records for the Largest Inventory of GIA-Certified Premium Natural Diamonds Within a Single Brand Outlet

ASEAN Records is proud to officially recognise Lavin New York for achieving an extraordinary milestone in the regional luxury and fine jewellery sector, as the: Largest Inventory of GIA-Certified Premium Natural Diamonds in Finished Jewellery and Loose Diamonds within a Single Brand Outlet (530 pieces totalling 351.72 carats — all of H colour or higher, SI1 clarity or higher, Excellent Cut, with None Fluorescence)

This recognition marks a defining achievement for Lavin New York, reinforcing the brand’s commitment to authenticity, precision craftsmanship, diamond excellence, and strict quality assurance within the ASEAN jewellery landscape.

A New Benchmark in Diamond Quality and Curation

Renowned for its sophisticated aesthetic and meticulous standards, Lavin New York has established itself as a premium destination for high-grade natural diamonds.

Each diamond within its 530-piece collection meets stringent criteria set by the Gemological Institute of America (GIA) — the world’s gold standard in diamond grading — with every piece verified for colour (H and above), clarity (SI1 and above), superior cut quality, and zero fluorescence.

This comprehensive inventory reflects the brand’s philosophy of offering only the finest, investment-grade natural diamonds to discerning collectors and jewellery lovers across the region.

With a focus on timeless elegance and transparency, Lavin New York continues to elevate consumer confidence in premium jewellery through its unwavering commitment to certified quality and ethical sourcing.

A Historic Moment of Recognition

The official ASEAN Records certificate was presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025, a formal ceremony acknowledging Lavin New York’s outstanding contribution to luxury excellence.

The certificate was proudly received by Ms. Lim Jia Ying, Brand Representative of Lavin New York, marking the brand’s official entry into ASEAN Records’ list of regional achievers.

This milestone affirms Lavin New York’s position as a trusted leader in the fine jewellery industry, setting a new standard for premium diamond curation under a single flagship outlet.

“This recognition reflects our continuous pursuit of excellence and our promise to offer only the highest-quality diamonds to our customers,” said Ms. Lim Jia Ying, Brand Representative of Lavin New York. “Every piece in our collection is carefully selected and GIA-certified to ensure unparalleled brilliance, authenticity, and long-term value. We are honoured that ASEAN Records has acknowledged our dedication to quality and trust.”

About Lavin New York

Lavin New York is a premium fine jewellery brand dedicated to curating luxury diamond pieces crafted with precision, authenticity, and timeless artistry. With a focus on certified natural diamonds and exceptional design, the brand has become a trusted name among jewellery collectors seeking refined craftsmanship and uncompromising quality.

Its flagship outlet houses one of the region’s most distinguished collections of GIA-certified natural diamonds — a testament to the brand’s pursuit of excellence across design, sourcing, and customer experience.

Official Website: www.lavinnewyork.com

Grand Ion Majestic Recognised by ASEAN Records for the Largest and Highest-Altitude Rooftop Event Venue

editor Building & Structure, News
Grand Ion Majestic Recognised by ASEAN Records for the Largest and Highest-Altitude Rooftop Event Venue

ASEAN Records is proud to officially recognise Grand Ion Majestic for achieving an extraordinary regional milestone as the: Largest and Highest-Altitude Rooftop Event Venue (47,782 sq. ft., 6,000 ft above sea level)

This recognition marks a defining moment for Malaysia’s hospitality and tourism sector, cementing Grand Ion Majestic as one of the region’s most iconic high-altitude event destinations — where architectural excellence meets breathtaking mountain vistas.

A Landmark in High-Altitude Hospitality and Event Experiences

Located within the prestigious Genting Highlands township, Grand Ion Majestic is designed as a luxury sanctuary above the clouds. Its rooftop event venue — spanning an impressive 47,782 sq. ft. and perched 6,000 feet above sea level — stands as the largest and highest-altitude event space of its kind in ASEAN.

The venue offers panoramic 360° views of the Titiwangsa mountain range, making it an exceptional location for weddings, corporate events, galas, concerts, and lifestyle showcases. Equipped with modern staging capabilities, configurable zones, and integrated hospitality support, the rooftop space has quickly emerged as a signature destination for world-class events in a cool-climate setting.

Grand Ion Majestic’s achievement reflects NCT Alliance’s commitment to elevating Malaysia’s hospitality landscape through ambitious design, experiential luxury, and visionary placemaking.

A Moment of Celebration and Recognition

The official ASEAN Records certificate was proudly presented during the ASEAN Records Gala Night 2025, held on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur.

The certificate was received by Mr. David Lean, Group General Manager of Ion Majestic Hospitality Sdn Bhd, the hotel arm of NCT Alliance Berhad — representing the team behind this milestone achievement.

In his remarks, Mr. David Lean shared: “Being recognised by ASEAN Records is an incredible honour for Grand Ion Majestic and the entire NCT Alliance family. This achievement reflects our commitment to redefining hospitality experiences in Malaysia — creating spaces that are not only architecturally impressive, but emotionally unforgettable. Our rooftop venue is designed to inspire, elevate, and gather people in a setting unlike anywhere else in the region.”

About Grand Ion Majestic

Grand Ion Majestic is a premium hospitality development by NCT Alliance Berhad, located in the vibrant, world-renowned destination of Genting Highlands.

The hotel features luxury suites, curated dining experiences, wellness facilities, panoramic decks, and one of ASEAN’s most distinctive rooftop event venues. Combining mountain tranquillity with urban sophistication, Grand Ion Majestic continues to shape the future of high-altitude tourism and destination events in Malaysia.

For more information, visit: https://www.nctalliance.com/project-details/grand-ion-majestic

NSIP Recognised by ASEAN Records for Pioneering the First AI Command Centre in a Managed Smart Eco-Industrial Park (2025)

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NSIP Recognised by ASEAN Records for Pioneering the First AI Command Centre in a Managed Smart Eco-Industrial Park (2025)

ASEAN Records is proud to officially recognise NSIP (NCT Smart Industrial Park) for achieving the regional milestone, as the: First AI Command Centre in a Managed Smart Eco-Industrial Park (2025)

This achievement positions NSIP as a trailblazer in the next generation of industrial innovation — seamlessly integrating artificial intelligence to optimise operations, sustainability, and infrastructure efficiency across ASEAN.

A New Benchmark For Smart Eco-Industrial Development

Located in Sepang, Selangor, NSIP represents a visionary leap forward in sustainable and intelligent industrial park design. Built on the principles of ESG compliance, automation, and environmental stewardship, the AI Command Centre serves as the digital brain of the park — powering real-time data monitoring, energy management, and predictive analytics to support tenants, partners, and stakeholders.

This breakthrough initiative reinforces NSIP’s mission to become ASEAN’s most advanced smart eco-industrial hub — where innovation meets responsibility, and industry meets intelligence.

A Landmark Recognition in Smart Industrial Innovation

The official ASEAN Records certificate was presented during the ASEAN Records Gala Night 2025, held on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur.

The certificate was proudly received by Sae-Yap Atthakovit, Director, and Dr. Neil Foo, Chief Strategist of NSIP — in recognition of the team’s vision and commitment to shaping the future of intelligent industrial infrastructure across the region.

“This recognition reflects our deep commitment to innovation with purpose. At NSIP, we believe that industrial growth must go hand-in-hand with environmental responsibility and digital transformation. Our AI Command Centre is not just a facility — it’s a platform that empowers industries to operate smarter, cleaner, and more sustainably across ASEAN,” said Sae-Yap Atthakovit, Director of NSIP.

About NSIP (NCT Smart Industrial Park)

Developed by NCT Group, NSIP is a next-generation managed industrial park located in Sepang, Malaysia. The park is designed with a holistic, ESG-driven framework that leverages advanced technologies — including AI, IoT, green energy systems, and integrated digital platforms — to support a wide range of industries, from logistics and manufacturing to data centres and robotics.

As ASEAN transitions toward Industry 4.0, NSIP stands at the forefront of this evolution — delivering smart, secure, and sustainable infrastructure tailored for the future of regional commerce and innovation.

For more, visit: https://nctsmartindustrialpark.com

Calanthe Art Café Recognised by ASEAN Records for Uniting Malaysia’s 13 States Through a Single Coffee Collection

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Calanthe Art Café Recognised by ASEAN Records for Uniting Malaysia’s 13 States Through a Single Coffee Collection

ASEAN Records is proud to officially recognise Calanthe Art Café for achieving a historic milestone in Malaysia’s food and beverage sector, as the: First Home-Grown Brand to Assemble Malaysia 13 States’ Coffee Heritage into One Collection

This recognition honours Calanthe’s visionary commitment to preserving and celebrating the country’s diverse coffee traditions — bringing together signature blends from all 13 Malaysian states under one roof.

Brewing Unity Through Local Flavours

Located in the heart of Melaka’s heritage core, Calanthe Art Café has become a national icon known for its unique concept, nostalgic interiors, and a menu that captures the essence of Malaysian kopitiam culture.

Founded in 2005 by Joe Ng Kim Chew, a self-professed coffee aficionado, Calanthe began as a personal passion project. As a proud Malaysian coffee addict, Joe dreamt of compiling the distinct coffee flavours of all 13 Malaysian states into a single collection — an idea no one had executed before.

Over time, he successfully sourced suppliers who best represented each state’s coffee culture, forming what is now Calanthe’s signature: the 13 States Coffee experience — a curated journey of taste, identity, and local pride.

Commemorating a National Coffee Legacy

The official ASEAN Records certificate was proudly presented to Eric Lim Oon Hoe and Chia Kwang Hoi, Directors of Calanthe Art Café, during the ASEAN Records Gala Night 2025, held at the Andaman Grand Ballroom in Kuala Lumpur.

This prestigious occasion was witnessed by over 500 distinguished guests, including dignitaries, media representatives, and fellow record holders — all gathered to honour regional milestones and celebrate ASEAN’s spirit of unity through excellence.

In his remarks, Eric Lim shared: “This recognition by ASEAN Records is a tribute to our vision from the very beginning — to celebrate Malaysia’s unity through the flavours of its 13 states. We’re proud to preserve and serve a part of our national heritage in every cup.”

About Calanthe Art Café

Established in 2005, Calanthe Art Café is one of Malaysia’s most iconic homegrown cafés, known for its distinctive local menu, eclectic art-inspired interiors, and its award-winning 13 States Coffee. Located in the historic Jonker Street area of Melaka, the café continues to attract visitors from across the globe seeking an authentic and artistic Malaysian dining experience.

With two decades of coffee culture and creativity, Calanthe remains a proud ambassador of Malaysia’s culinary identity — one cup, one state, one story at a time.

Birkin International Hotel Recognised by ASEAN Records for Pioneering ESG Implementation in Luxury Hospitality

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Birkin International Hotel Recognised by ASEAN Records for Pioneering ESG Implementation in Luxury Hospitality

ASEAN Records is proud to officially recognise Birkin International Hotel for achieving a groundbreaking regional milestone, as the: First & Largest ESG Systems Deployment at Launch by a Five-Star Hotel (12 Initiatives Across 5 Sustainability Categories)

This recognition underscores the hotel’s role as a leader in sustainable hospitality — redefining luxury through environmental responsibility, innovation, and holistic well-being.

Leading the Future of Responsible Travel

Located in Melaka, Birkin International Hotel is a new-generation five-star destination built with sustainability at its core. At the time of launch, the hotel implemented the highest number of ESG systems in ASEAN for a newly launched luxury hotel, spanning across five key pillars of Environmental, Social, and Governance impact.

The 12 initiatives officially recognised include:

Water (4 Initiatives)

• In-house RO water bottling system (reducing bottled water dependency)

• Rainwater harvesting for irrigation and utilities

• Smart irrigation reuse system
• Sewage Treatment Plant for sustainable water management

Energy (2 Initiatives)

• Smart HVAC system to optimize energy usage

• Motion-sensor LED lighting across guest and back-of-house areas

Waste (2 Initiatives)

• On-site composting system

• Minimization and recycling of single-use plastics

Mobility (3 Initiatives)

• EV charging stations for guests

• Dedicated EV shuttle service

• EV patrol bike for hotel security team

Community (1 Initiative)

• Food Bank Program (Bank Makanan Birkin) — a flagship CSR project to support underserved communities

These efforts reflect a deeply integrated approach to sustainable operations, positioning Birkin International Hotel as an ESG benchmark for the hospitality sector not only in Malaysia, but across Southeast Asia.

A Milestone Event of Impact and Recognition

The official ASEAN Records certificate was proudly presented to Mr. Simon Tan, General Manager of Birkin International Hotel, during the Birkin Food Bank Launch Ceremony and Memorandum of Understanding signing, held on 30 October 2025 at the hotel’s Ballroom 2.

Graced by senior representatives from the Ministry of Domestic Trade and Cost of Living (KPDN), the event brought together government stakeholders, partners, media, and NGO collaborators — celebrating the hotel’s leadership in both sustainable hospitality and social responsibility.

About Birkin International Hotel

As part of the award-winning Birkin Hotels portfolio, Birkin International Hotel in Melaka offers guests a luxurious five-star experience grounded in environmental consciousness and community values. The brand’s motto — “Live the Exceptional” — is reflected in its bold design, personalised guest services, and unwavering commitment to making every stay meaningful.

With a powerful combination of sustainability systems, green design, and impactful social programs, Birkin International Hotel is setting new standards for ESG excellence in ASEAN’s travel and tourism landscape — proving that world-class hospitality and responsible development can go hand in hand.

Andaman Grand Ballroom Recognised By ASEAN Records For The Largest Single-Floor Thematic Ballroom in a City Centre

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Andaman Grand Ballroom Recognised By ASEAN Records For The Largest Single-Floor Thematic Ballroom in a City Centre

ASEAN Records is proud to officially recognise Andaman Grand Ballroom for achieving a significant milestone in the regional hospitality and events industry, as the: Largest Single-Floor Thematic Ballroom in a City Centre with Fully Integrated Lighting and Sound System (Total capacity: over 1,500 guests)

This recognition highlights the Andaman Group’s commitment to creating landmark spaces that combine scale, elegance, and state-of-the-art functionality — redefining how large-scale events and celebrations are experienced in Malaysia’s bustling capital.

A Milestone in Urban Event Luxury

Strategically located in the heart of Kuala Lumpur, the Andaman Grand Ballroom stands as a testament to visionary architecture and grand-scale event planning. The venue features a fully integrated audio-visual system, majestic chandeliers, customisable lighting, and flexible layout capabilities that can accommodate over 1,500 guests in a single floor — making it one of the most impressive event spaces in the city centre.

Designed to host everything from weddings and gala dinners to corporate launches and cultural showcases, the ballroom’s thematic concept blends contemporary aesthetics with traditional elegance, offering a uniquely immersive experience for both organisers and guests.

Honouring the Achievement

The official ASEAN Records certificate was proudly presented to Peter Tey, Managing Director of Andaman Group, and Dato’ Seri Raymond Yu Zhenhui, in celebration of this milestone. These records reflects the group’s ongoing pursuit of excellence in property development, hospitality, and event infrastructure across Malaysia.

In his remarks, Peter Cheng shared:

“This recognition from ASEAN Records is not just about size — it’s about vision, execution, and purpose. The Andaman Grand Ballroom was built to become a signature space for the people, for celebrations, and for legacies. We’re proud to contribute to Malaysia’s position as a destination for world-class events.”

About Andaman Group

Andaman Group is a leading Malaysian property and lifestyle development group known for delivering high-impact commercial concepts and lifestyle destinations. With a focus on experience-driven spaces, the Group continues to innovate across sectors — from hospitality and food & beverage to real estate and events — championing Malaysia’s role as a regional hub for creativity, commerce, and culture.

Melix Lab Recognised by ASEAN Records for Pioneering Scalp Care Innovation

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Melix Lab Recognised by ASEAN Records for Pioneering Scalp Care Innovation

ASEAN Records is proud to officially recognise Melix Lab for achieving a historic industry-first milestone with its launch of a revolutionary scalp care product, as the: “First Dermatologically Tested Two-Phase Scalp Purifying Pre-Shampoo with AHA+PHA Created and Designed as the First Step of Hair Wash”

This recognition sets a new regional benchmark in the haircare and personal wellness sector — validating Melix Lab’s commitment to functional innovation, scientific formulation, and transformative results in scalp health.

Introducing a New Era of Pre-Shampoo Science

Melix Lab is an advanced line by Melix, a Malaysian-born brand founded in 2016, known for its focus on gentle, plant-based formulations. While Melix built its foundation on mild and soothing haircare, Melix Lab elevates this promise by introducing active ingredients to address persistent scalp issues — blending clinical precision with natural efficacy.

Its debut innovation — the Two-Phase Scalp Purifying Pre-Shampoo — is dermatologically tested and scientifically formulated with AHA (Alpha Hydroxy Acid) and PHA (Polyhydroxy Acid). Designed to be the first step before shampoo, the product gently exfoliates, detoxifies, and balances the scalp — enhancing absorption and effectiveness of subsequent haircare steps.

This marks a paradigm shift in hair washing routines, where pre-shampooing becomes essential to long-term scalp wellness and hair vitality.

A Celebrated Launch with Industry Experts

The official ASEAN Records certificate presentation was held on 27 October 2025 during the Melix Lab Launch Event at TRX, Kuala Lumpur. The event brought together media, beauty professionals, influencers, and brand partners to celebrate this groundbreaking achievement.

The certificate was proudly received by Joanne, COO & CFO, and Bing, CEO & CMO, of Melix. The product innovation was presented alongside Tony, renowned Taiwanese celebrity hairstylist and Melix Lab’s 2025 Brand Ambassador, who lauded the product’s scientific approach and ease of integration into modern routines.

Popular beauty influencer Anjoe Koh, who collaborated with the brand for the launch campaign, also joined the event to share her experience and insights into consumer responses.

From Vision to Recognition

The launch also featured interactive stations, scalp analysis experiences, and product sampling — all designed to educate consumers about healthy hair rituals and the importance of scalp priming.

“We created Melix Lab to solve the root of the problem — the scalp. Our new two-phase pre-shampoo is the result of years of research and testing. To now be recognised by ASEAN Records for this breakthrough affirms our belief that true hair beauty starts at the scalp,” said Joanne, during her opening remarks.

About Melix & Melix Lab

Founded in 2016, Melix is a Malaysian haircare brand known for its natural, mild, and sulfate-free products. Over the years, it has built a loyal following through transparency, wellness education, and personalised formulations.

Melix Lab, the brand’s premium extension, is designed for more targeted scalp care — combining luxury, minimalism, and clinical performance. All Melix Lab products are dermatologically tested, with enhanced vitamins, oils, and patented delivery systems — offering results without compromising on gentleness.

With this ASEAN Records recognition, Melix Lab continues to lead the charge in reimagining haircare, one innovation at a time.

Medkos Sdn Bhd’s Longevity Clinic Recognised by ASEAN Records for Ministry of Health-Compliant Longevity Care and IFM Partnership

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Medkos Sdn Bhd’s Longevity Clinic Recognised by ASEAN Records for Ministry of Health-Compliant Longevity Care and IFM Partnership

ASEAN Records is proud to officially recognise Medkos Sdn Bhd (Longevity Clinic) for achieving:

First Ministry of Health-compliant Longevity Clinic Partnered with The Institute for Functional Medicine (IFM), USA

The recognition acknowledges Longevity Clinic’s development of a longevity-focused healthcare model that combines functional medicine, personalised diagnostics and ageing-focused health management, together with its partnership with The Institute for Functional Medicine (IFM), USA.

Founded by Megan C, Founder & CEO, and Dr Andes, Co-Founder & Group Medical Director, Longevity Clinic was established with the aim of helping Malaysians take a more proactive and personalised approach to ageing, health and long-term wellbeing.

Live Longer, Live Better

Longevity Clinic’s philosophy centres on helping people not only live longer, but also maintain better health as they age.

The founders were inspired to establish the clinic after witnessing loved ones struggle with serious health challenges, including one case that was identified early enough for action to be taken. That experience showed them the importance of identifying health risks before they become critical and shaped their belief in a more proactive, personalised approach to care rather than relying only on late-stage treatment.

This shaped the clinic’s focus on healthspan alongside lifespan, encouraging people to better understand their health and address potential risks earlier through structured medical assessment and personalised planning.

A Personalised Longevity Blueprint

A key part of the clinic’s approach is its Longevity Blueprint, which includes the 5D Life Clock assessment.

According to Megan, the framework considers areas including DNA, epigenetics, the microbiome, body analysis and functional biomarkers. These insights help guide personalised recommendations based on each individual’s health profile.

The clinic’s approach also considers areas such as nutrition, lifestyle, sleep, stress management and exercise.

Its partnership with The Institute for Functional Medicine (IFM), USA supports the clinic’s functional medicine approach, which places emphasis on understanding underlying factors that may contribute to health concerns rather than looking only at symptoms.

A Milestone Moment of Recognition

The ASEAN Records recognition was officially presented on 22 October 2025 during the ASEAN Records Gala Night 2025 at the Andaman Grand Ballroom, Kuala Lumpur.

The recognition was received by Megan C, Founder & CEO of Medkos Sdn Bhd (Longevity Clinic), and Dr Andes, Co-Founder & Group Medical Director.

The presentation marked an important milestone for the clinic and reflected its efforts to build greater awareness of longevity and functional medicine while providing Malaysians with access to a structured, medically guided approach to long-term health.

Voices of Leadership

Reflecting on the recognition and the clinic’s philosophy, Megan C, Founder & CEO of Medkos Sdn Bhd (Longevity Clinic), shared:

“Our focus is not simply on living longer, but on living better. We want to help close the gap between lifespan and healthspan by giving people a more proactive understanding of their health and ageing.

“Through our Longevity Blueprint, we look at areas including DNA, epigenetics, the microbiome, body analysis and functional biomarkers. These insights help us personalise the approach for each individual, together with areas such as nutrition, lifestyle, sleep, stress management and exercise.

“Many people are still unfamiliar with longevity and functional medicine, so this recognition is meaningful to us. We hope it helps more Malaysians understand that these are structured healthcare approaches and encourages more people to take a proactive role in their health.”

Her remarks reflect the clinic’s aim of making longevity and functional medicine more understandable and accessible, while encouraging individuals to take a more informed approach to ageing and long-term wellbeing.

About Medkos Sdn Bhd (Longevity Clinic)

Medkos Sdn Bhd (Longevity Clinic) is a Malaysian longevity-focused clinic founded by Megan C and Dr Andes.

The clinic combines functional medicine, personalised diagnostics and longevity medicine to help individuals better understand their health and take a proactive approach to ageing.

Guided by its philosophy, “Live Longer, Live Better,” Longevity Clinic focuses on supporting healthspan alongside lifespan through personalised assessment, medical guidance and long-term health planning.

GinsengWorld Biotech Recognised by ASEAN Records for Two Regional Milestones in the Ginseng Wellness Industry

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GinsengWorld Biotech Recognised by ASEAN Records for Two Regional Milestones in the Ginseng Wellness Industry

ASEAN Records is proud to officially recognise GinsengWorld Biotech for achieving two significant records in the health and direct-selling sector:

First and Most Comprehensive Pesticide-Free Ginseng Product Line by a Direct Selling Company with In-House Biotech Cultivation and Production since 2005 (24 SKUs, land area appox. 200,000 sq. ft., build-up area approx. 76,000 sq.ft.)

Largest Membership Base in a Direct Selling Company Specializing in Ginseng Products since 2005 (11932 members)

These accolades mark a pivotal moment for GinsengWorld — a leading pioneer in ginseng-based biotechnology — reflecting its unwavering commitment to health innovation and regional impact.

A Pioneer in Biotech Wellness Since 2005

Founded with the mission of “Invest in Health, Invest in the Future,” GinsengWorld Biotech has grown into one of ASEAN’s most recognisable wellness enterprises, backed by nearly two decades of expertise in biotech cultivation, research, and direct selling of ginseng products.

With a 200,000 sq. ft. land area and 76,000 sq. ft. build-up facilities, the company has developed an industry-leading product line of 24 pesticide-free ginseng SKUs — a remarkable feat that reinforces its dedication to purity, innovation, and efficacy.

Through its unique direct selling model, GinsengWorld has cultivated the largest ginseng-focused membership network in the region, with over 11,932 members benefiting from business opportunities, community-driven wellness, and professional growth.

A Landmark Moment of Recognition at the GinsengWorld Conference

The official ASEAN Records certificate was proudly presented to Hsieh Lung Fei, Managing Director of GinsengWorld Biotech, during the GinsengWorld Conference held at HXC Grand Ballroom, Setia Alam, on 25 October 2025.

This landmark event themed “The New Era of the Ginseng Economy: Invest in Health, Invest in the Future” gathered over 1,000 attendees and industry stakeholders from across ASEAN and beyond — celebrating the evolution of ginseng as a billion-dollar wellness frontier.

Organised with an electrifying lineup of seminars, brand showcases, and recognition moments, the highlight of the day was the ASEAN Records ceremony and a powerful keynote by Mr. Hsieh, who shared the company’s journey, vision, and impact across borders.

A Word from the Founder

“This recognition by ASEAN Records affirms the heart of our mission — to elevate ginseng as a world-class health solution built on biotech excellence. We thank all our partners, members, and teams who have believed in our cause from the very beginning,” said Dr Hsieh Lung Fei.

About GinsengWorld Biotech

Founded in 2005, GinsengWorld Biotech is a Malaysian-based wellness company specialising in the cultivation, processing, and direct selling of pesticide-free ginseng products. Through continuous investment in biotechnology and wellness education, the company has grown a robust membership ecosystem, driving health awareness and entrepreneurial empowerment across the ASEAN region.

With its comprehensive product line and industry-first cultivation facilities, GinsengWorld continues to shape the ginseng economy of tomorrow — one rooted in tradition, powered by science, and driven by people.

Aik Cheong Coffee Recognised by ASEAN Records for Two Groundbreaking Industry Milestones

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Aik Cheong Coffee Recognised by ASEAN Records for Two Groundbreaking Industry Milestones

ASEAN Records is proud to officially recognise Aik Cheong Coffee for achieving two remarkable records in the coffee manufacturing and packaging sector:

“Most Kopi-O Sachets Sold in One Year”
“First to Launch Kopi-O in ‘Coffee in a Bag’ Format Since 1980”

These recognitions mark a historic moment for the brand as it celebrates its 70th anniversary — honouring its journey of innovation, consistency, and leadership in Malaysia’s traditional coffee scene.

A coffee legacy brewed over seven decades

Founded in 1955 in Melaka, Aik Cheong Coffee has grown into a trusted household name known for delivering rich, authentic coffee experiences. The brand is especially synonymous with Kopi O, a traditional black coffee beverage that holds a nostalgic place in Malaysian culture.

With innovation at its core, Aik Cheong became the first in ASEAN to introduce Kopi-O in a convenient “coffee in a bag” format as early as 1980 — a game-changing invention that allowed coffee lovers to enjoy their brew with ease, without compromising on taste or tradition.

Continuing its legacy of excellence, the brand achieved record-breaking sales of 83,567,563 Kopi O sachets between September 2023 and August 2024, equivalent to over 229,535 cups served daily — a feat that has now earned them a place in ASEAN history.

These recognitions also embody the brand’s longstanding philosophy — “Innovation Brews Tradition” — where heritage and modernity go hand-in-hand. As Aik Cheong continues to innovate, it remains steadfast in preserving the legacy of traditional coffee while meeting the evolving needs of consumers.

A Historic Presentation During a Landmark Product Launch

The official ASEAN Records certificate presentation was held during the launch of the Kopi O Vintage Series – 70 Tahun Bersama on 24 October 2025, at AEON Midvalley. The ceremony was part of a collaborative event between Aik Cheong Coffee and AEON Retail Malaysia, featuring a themed pop-up experience, sampling booths, and meet-and-greet sessions with brand ambassador Mr. Tan Boon Heong.

The certificates were proudly received by:

Tang Joo Shen, Director of Aik Cheong Coffee
Ernest Koh Tsu Hern, Senior Sales Manager – Modern, General Trade & E-commerce

The event also featured nostalgic visuals, a product showcase, and a vibrant crowd of media, influencers, and loyal consumers — all united in celebrating this milestone moment for the Malaysian coffee icon.

Continuing the brew of innovation and heritage

Speaking at the event, Mr. Bryant Moc Yow Shin (Marketing and Product Development Manager), expressed heartfelt gratitude:

“To be recognised by ASEAN Records for these two achievements is not just an honour — it’s a reflection of our team’s dedication over the last 70 years. From introducing the first coffee-in-a-bag concept to reaching record-breaking sales, we remain committed to preserving the heritage of traditional coffee while embracing innovation for future generations.”

The event was also part of the AEON Yum Cha Fair (22 October – 6 November 2025), where the Kopi O Vintage Series made its official debut, attracting new audiences and rekindling memories of classic kopitiam flavours.

About Aik Cheong Coffee

Founded in Melaka in 1955, Aik Cheong Coffee has become one of Malaysia’s most trusted coffee brands — known for its quality blends, innovative packaging, and dedication to tradition. From its iconic Kopi O to modern espresso offerings, the brand continues to evolve while honouring its roots in local kopitiam culture.

With over seven decades of expertise, Aik Cheong exports to more than 40 countries, proudly showcasing the taste of Malaysia to the world. The newly launched Kopi O Vintage Series is both a tribute to the past and a bold step forward — a collector’s edition blend that celebrates 70 years of togetherness.