Category: Travel

BYON Premium Suites & Hotels Recognised by ASEAN Records for First and Largest Cross-Border Short-Stay Property Management Company

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BYON Premium Suites & Hotels Recognised by ASEAN Records for First and Largest Cross-Border Short-Stay Property Management Company

ASEAN Records is proud to officially recognise BYON Premium Suites & Hotels for achieving the milestone:

First and Largest Cross-Border Short-Stay Property Management Company (1,180 Units Across Malaysia, Cambodia, Thailand and Vietnam)

This recognition highlights BYON’s strong regional presence and its ability to scale a structured, hospitality-driven property management model across multiple Southeast Asian markets—setting a new benchmark for the short-stay accommodation industry.

Redefining Cross-Border Short-Stay Hospitality

Established in 2018, BYON Premium Suites & Hotels, formerly known as The Flash Group, is an award-winning hospitality and short-stay property management group operating across Malaysia and selected international markets.

With over 1,000 units and 1,200+ rooms under management, the company delivers professionally managed premium serviced suites and hotel-style stays for business travellers, families, digital nomads, and leisure guests.

The ASEAN Records recognition reflects BYON’s ability to successfully scale a cross-border model, managing a total of 1,180 units across Malaysia, Cambodia, Thailand, and Vietnam through a combination of direct operations and regional partnerships.

Building a Scalable and Structured Hospitality Model

At the core of BYON’s growth is a disciplined, system-driven approach to hospitality management. The company combines hotel-standard service with the flexibility of modern serviced living, supported by in-house operational teams, standardised procedures, and transparent management systems.

Property owners benefit from structured onboarding, real-time reporting through a dedicated owner portal, and proactive asset management strategies designed to optimise occupancy and long-term value. Guests experience consistent, well-managed stays supported by 24/7 customer service, housekeeping, and on-ground operational teams.

This model has enabled BYON to achieve a proven occupancy benchmark of 80–90% across key properties, alongside strong guest satisfaction across major global booking platforms.

Expanding Across Southeast Asia with Strong Industry Presence

BYON’s regional expansion reflects a deliberate growth strategy built on partnerships, operational consistency, and market adaptability. Through collaborations with regional partners in key cities such as Phnom Penh, Bangkok, and Ho Chi Minh City, BYON has established a scalable cross-border presence while maintaining operational standards.

The recognition was represented at the STRA Forum & Expo 2026, held at Hextar World Empire City—one of Malaysia’s leading platforms for the short-term rental accommodation (STRA) industry, bringing together stakeholders to drive innovation, collaboration, and industry development.

BYON’s active participation reflects its role as both an operator and a contributor to the growth and professionalisation of the regional STRA ecosystem.

A Milestone Moment of Recognition

The ASEAN Records recognition was presented during the STRA Forum & Expo 2026 at Hextar World Empire City.

The achievement was received by Ms Mavis Yap, Chief Executive Officer, together with Mr Melvin Yeep, Chief Operating Officer, and Mr Eddy Kwan, Chief Business Development Officer, in recognition of their leadership in driving BYON’s growth, operational excellence, and regional expansion.

Voices of Leadership

Reflecting on the recognition and its broader significance, Ms Mavis Yap, Chief Executive Officer of BYON Premium Suites & Hotels, shared:

“This recognition reflects the scale of what we have built across Southeast Asia, with 1,180 units managed across Malaysia and regional markets through both direct operations and strategic partnerships.

Our cross-border model is not simply about expanding into more markets, but about strengthening collaboration across ASEAN to drive tourism growth. Through this approach, we aim to bring more international travellers into Malaysia while supporting the wider regional travel ecosystem.

At the same time, maintaining consistent quality across countries remains a key priority. This is achieved through structured SOPs, continuous team monitoring, and the integration of technology to enhance coordination and operational efficiency across markets.

As the short-stay industry continues to evolve, we support greater regulation and industry standards, and we remain committed to contributing to the development of a more structured, trusted, and sustainable STRA ecosystem across the region.”

Driving the Future of Short-Stay Hospitality

BYON’s ASEAN Records achievement underscores the growing importance of structure, transparency, and scalability in the short-stay accommodation sector.

As the industry continues to evolve, BYON’s approach—built on operational discipline, technology integration, and guest-centric service—demonstrates how hospitality brands can successfully expand across borders while maintaining consistency and trust.

This milestone positions BYON Premium Suites & Hotels as a leading example of how modern short-stay property management can create sustainable value for homeowners, enhance guest experiences, and contribute to the broader growth of the travel and tourism ecosystem across ASEAN.

About BYON Premium Suites & Hotels

BYON Premium Suites & Hotels, formerly known as The Flash Group, is an award-winning hospitality and short-stay property management group established in 2018. Operating across Malaysia and selected international markets, BYON manages over 1,000 units across key destinations, offering professionally managed short- and long-stay accommodation for business travellers, families, digital nomads, and leisure guests.

Discover thoughtfully managed stays designed for comfort, trust, and consistency.
Explore and plan your next stay at byongroup.com.

Follow @byongroup on Facebook, Instagram, XHS, and TikTok for updates, travel inspiration, and brand stories.

Golden Destinations Recognised by ASEAN Records for Becoming the First Publicly Listed B2B Travel Company in Malaysia

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Golden Destinations Recognised by ASEAN Records for Becoming the First Publicly Listed B2B Travel Company in Malaysia

ASEAN Records is proud to officially recognise Golden Destinations Group Berhad for achieving the milestone:

First Publicly Listed B2B Travel Company (listed on 16 April 2026, Bursa Malaysia ACE Market)

This recognition marks a significant milestone in Malaysia’s travel industry, highlighting Golden Destinations’ transformation from a travel experience curator into a publicly listed company—setting a new benchmark for the evolution of business-to-business (B2B) travel services in the region.

A Milestone in Malaysia’s Travel Industry

The official listing of Golden Destinations on the Bursa Malaysia ACE Market on 16 April 2026 represents a defining moment for the company and the broader travel sector.

For Golden Destinations, the listing is more than a corporate achievement—it reflects a strengthened foundation built on governance, transparency, and structured growth. Operating under a B2B model, the company serves a network of more than 800 licensed travel agents nationwide, delivering curated travel experiences through its established brand portfolio.

This milestone reinforces investor confidence in the travel industry’s long-term growth potential while positioning Golden Destinations for its next phase of expansion.

A Travel Experience Curator Built on Scale and Expertise

With 35 years of industry experience, Golden Destinations has built a strong reputation as a full-service outbound travel experience curator.

The Group offers:

  • More than 2,000 travel experience packages
  • Over 200 cruise travel packages
  • Coverage across 80+ countries worldwide

Its business model extends beyond traditional tour operations, encompassing the full travel value chain—from product curation and development to overseeing service delivery and post-travel engagement.

As a branded B2B travel company, Golden Destinations differentiates itself through a structured approach that combines industry partnerships with consistent brand standards—ensuring quality and reliability across its offerings.

Strengthening Growth Through Strategic Expansion

Following its listing, Golden Destinations is focused on scaling its operations and strengthening its market position through strategic initiatives.

These include expanding into East Malaysia and Singapore, enhancing its digital infrastructure and IT capabilities, establishing a centralised headquarters, and growing its workforce to support increasing demand.

Looking ahead, the Group also aims to extend its B2B business model beyond Malaysia, bringing its structured and branded approach to international markets.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 16 April 2026, in conjunction with Golden Destinations’ listing on Bursa Malaysia ACE Market.

The recognition was received by Mr Mita Lim, Managing Director of Golden Destinations Group Berhad, in acknowledgement of his leadership in guiding the company’s growth and transformation into a publicly listed B2B travel enterprise.

Voices of Leadership

Reflecting on the recognition and the company’s journey, Mr Mita Lim shared:

“This listing is a very important milestone for us. Becoming a publicly listed company strengthens our foundation and reinforces our commitment to operating with proper governance, discipline, and transparency.

For us, this is not the end point, but the beginning of the next phase. Our focus is to continue growing the business while improving the quality of service we deliver to our customers, which remains our top priority.

Beyond Malaysia, we also aim to bring our business model to international markets. Our approach as a branded B2B travel company is different, and we believe it has strong potential for expansion.

Receiving this ASEAN Records recognition is meaningful to us. It reflects the effort and validation behind what we have built, and we are honoured to be recognised as a pioneer in this space. We believe this achievement will further strengthen our position in the region as we continue to grow.”

Advancing the Future of B2B Travel in ASEAN

This achievement underscores the growing importance of scalable, technology-enabled, and partnership-driven models in the travel industry.

As travel continues to evolve, Golden Destinations’ success demonstrates how a B2B-focused approach—supported by strong industry relationships and curated travel experiences—can drive sustainable growth and regional impact.

The company’s listing sets a new precedent for travel businesses across ASEAN, positioning Golden Destinations as a key contributor to the advancement of the region’s tourism and travel ecosystem.

About Golden Destinations

Golden Destinations Group Berhad is a Malaysian travel experience curator operating primarily under a business-to-business (B2B) model, serving a wide network of licensed travel agents.

Through its flagship Golden Destinations (GD) brand portfolio, the Group offers a comprehensive range of outbound travel experience packages and travel support services covering destinations across Asia, Europe, the Americas, Oceania, and Africa.

With a strong foundation in product curation, service delivery, and industry collaboration, Golden Destinations continues to play a vital role in connecting travellers to global experiences while supporting the growth of Malaysia’s travel industry.

For more information, visit: https://www.gd.my/

Malaysia Aviation Group Recognised by ASEAN & ASIA Records for Largest Airline Trade Pavilion at a Consumer Travel Fair

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Malaysia Aviation Group Recognised by ASEAN & ASIA Records for Largest Airline Trade Pavilion at a Consumer Travel Fair

ASEAN Records and ASIA Records are proud to officially recognise Malaysia Aviation Group (MAG) for achieving a landmark milestone in the aviation and travel industry:

Largest Airline Trade Pavilion at a Consumer Travel Fair
(46,000 sq ft total built-up space, 3-floor structure, MATTA Fair, 3–5 April 2026, MITEC Kuala Lumpur, Malaysia)

This dual recognition highlights a groundbreaking achievement in experiential aviation marketing, redefining how airline brands engage with travellers through scale, innovation, and immersive design.

Introducing the MAG Arena — A New Benchmark in Aviation Showcases

At the heart of this achievement is the MAG Arena, a bold, multi-level aviation pavilion unveiled during MATTA Fair 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.

Spanning an impressive 46,000 square feet across three floors, the MAG Arena brought together Malaysia Aviation Group’s full airline portfolio — Malaysia Airlines, Firefly, and Amal — under one iconic and integrated showcase.

Far beyond a conventional exhibition booth, the MAG Arena delivered a fully immersive travel experience, featuring:

  • Exclusive travel promotions and real-time booking opportunities
  • Cabin showcases and walkthrough theatre experiences
  • Interactive digital and AI-powered travel tools
  • Virtual reality experiences and destination activations
  • Lifestyle-driven engagement zones and curated visitor journeys

This large-scale, multi-dimensional pavilion set a new regional benchmark for airline participation at consumer travel fairs.

Creating Immersive and Interactive Visitor Journeys

Designed as an experiential environment rather than a static display, the pavilion enabled visitors to explore aviation in a dynamic and engaging way.

Thousands of visitors experienced:

  • Immersive rooms simulating travel environments
  • Interactive installations bridging physical and digital experiences
  • Destination storytelling through themed zones
  • Live engagement activities connecting travel, lifestyle, and entertainment

A major highlight included a special meet-and-greet session with Manchester United legends Gary Neville, Andy Cole, and Wes Brown, drawing strong crowds and reinforcing MAG’s global brand partnerships.

In conjunction with the event, MAG also announced new international routes to Shenzhen and Changsha (China), as well as Fukuoka (Japan) — further strengthening Malaysia’s global connectivity and aviation network.

Strengthening Malaysia’s Position as a Regional Aviation Hub

This initiative reflects Malaysia Aviation Group’s broader vision to position Malaysia as a key gateway for regional and international travel.

By elevating its presence at one of Malaysia’s largest travel fairs, MAG successfully:

  • Showcased its airline ecosystem in an integrated platform
  • Strengthened Malaysia’s tourism visibility
  • Connected travellers with destinations, services, and experiences
  • Reinforced the country’s role as a regional aviation and tourism hub

The scale and impact of the MAG Arena demonstrate how innovation, storytelling, and experiential engagement can transform the future of travel marketing.

A Milestone Moment of Recognition

The ASEAN Records and ASIA Records certificates were officially presented on 3 April 2026 at MATTA Fair, MITEC Kuala Lumpur.

The recognition was received by:

  • Mr Bryan Foong Chee Yeong, Chief Executive Officer of Airline Business
  • Mr Dersenish Aresandiran, Chief Commercial Officer of Airline Business

on behalf of Malaysia Aviation Group, acknowledging their leadership in delivering large-scale, customer-centric innovation in the aviation industry.

Voices of Leadership

Reflecting on the achievement, Mr Bryan Foong Chee Yeong shared:

“This recognition reflects our commitment to creating meaningful and engaging experiences that bring our brands closer to travellers. Through the MAG Arena, we reimagined how people interact with aviation — making it more immersive, accessible, and inspiring.”

“By combining innovation, technology, and Malaysian Hospitality in one space, we aim to set a new benchmark for airline engagement while supporting the growth of Malaysia’s tourism and aviation industry.”

Advancing Experiential Aviation Through Innovation

This milestone underscores the growing importance of experiential engagement in the aviation and travel industry.

As traveller expectations evolve, Malaysia Aviation Group’s achievement demonstrates how airlines can go beyond traditional marketing to create memorable, interactive, and meaningful journeys.

The MAG Arena sets a new standard not only for ASEAN, but for Asia’s aviation industry, highlighting the power of scale, innovation, and integrated experience design in shaping the future of travel.

About Malaysia Aviation Group

Malaysia Aviation Group (MAG) is the parent company of Malaysia Airlines and a portfolio of aviation and travel-related businesses. The Group delivers comprehensive travel solutions across passenger airlines, cargo, maintenance, engineering, and aviation services.

Committed to innovation, operational excellence, and customer experience, MAG continues to strengthen its position as a leading aviation group while supporting Malaysia’s growth as a global travel destination.

For more information: https://www.malaysiaaviationgroup.com.my

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Minister of Tourism, Arts and Culture Malaysia Officiates ASEAN & ASIA Tourism Records with Meneroka Malaysia Bersama WIRA & MANJA in Support of Visit Malaysia Year 2026

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Minister of Tourism, Arts and Culture Malaysia Officiates ASEAN & ASIA Tourism Records with Meneroka Malaysia Bersama WIRA & MANJA in Support of Visit Malaysia Year 2026

The ASEAN Tourism Records and ASIA Tourism Records, together with the nationwide engagement initiative Meneroka Malaysia Bersama WIRA & MANJA, were today formally officiated by YB Dato’ Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, in a ceremony marking a strategic alignment with Visit Malaysia Year 2026.

The ministerial officiation and signing ceremony represents a significant milestone in positioning Tourism Records as a complementary national framework that supports Malaysia’s tourism development agenda through structured, factual, and verifiable documentation of tourism assets.

From Regional Launch to National Alignment

The ASEAN Tourism Records and ASIA Tourism Records initiatives were first launched on 22 October 2025 during the ASEAN Records Gala Night in Kuala Lumpur, officiated by TYT Tun Seri Setia Dr. Mohd Ali bin Mohd Rustam, Yang di-Pertua Negeri Melaka.

Today’s ministerial officiation by the Ministry of Tourism, Arts and Culture (MOTAC) formalises the initiatives’ role in supporting national tourism priorities and reinforces their relevance under Visit Malaysia Year 2026.

This endorsement underscores the Government’s recognition of Tourism Records as a value-adding platform that documents and presents Malaysia’s tourism strengths through objective, measurable, and non-commercial records, rather than conventional promotional narratives.

A Structured Approach to Tourism Documentation

According to Gillian Ooi and Eldrick Koh, Directors of ASEAN Records and ASIA Records, the Tourism Records initiatives were developed to provide deeper context and appreciation of destinations by presenting tourism value through verified facts and historical documentation.

“Tourism Records are designed to complement national tourism efforts by offering visitors and stakeholders a clearer understanding of what makes a destination meaningful — through authenticity, heritage, and measurable significance,” they said.

The initiatives focus on recognising and documenting non-commercial tourism assets, including:

  • Natural and ecological heritage sites
  • Historical and cultural landmarks
  • Publicly accessible tourism attractions
  • Community-based and heritage-managed destinations

This structured documentation supports heritage preservation, sustainable tourism development, and informed destination discovery.

Nationwide Engagement Through Meneroka Malaysia Bersama WIRA & MANJA

The Tourism Records initiatives are implemented alongside Meneroka Malaysia Bersama WIRA & MANJA, a nationwide engagement programme designed to journey across all 13 states of Malaysia.

The programme promotes tourism appreciation through:

  • Record-based storytelling
  • Cultural interaction
  • Community participation
  • On-ground destination engagement

By bringing records directly to communities, the initiative aims to strengthen local pride, enhance tourism literacy, and encourage meaningful participation in Malaysia’s tourism ecosystem.

Strengthening Malaysia’s Regional Tourism Leadership

The officiation by the Minister of Tourism, Arts and Culture reinforces Malaysia’s position as a regional leader in championing tourism authenticity, heritage preservation, and sustainability.

Through ASEAN Tourism Records and ASIA Tourism Records, Malaysia’s tourism assets are positioned not only for domestic appreciation, but also for greater visibility at ASEAN and Asia levels, supported by credible documentation and verified records.

The initiatives will continue to support Visit Malaysia Year 2026, encouraging both domestic and international visitors to explore Malaysia through a deeper understanding of its diverse destinations, cultural richness, and shared heritage.

BYON Premium Suites & Hotels Recognised by ASEAN Records for Building a Hospitality Brand on Proven Excellence

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BYON Premium Suites & Hotels Recognised by ASEAN Records for Building a Hospitality Brand on Proven Excellence

ASEAN Records is proud to officially recognise BYON Premium Suites & Hotels for achieving the milestone, as the: First and Largest Cross-Border Short-Stay Property Management Company (1,180 Units Across Malaysia, Cambodia, Thailand and Vietnam)

This recognition affirms the operational foundation and regional credibility behind BYON Premium Suites & Hotels, reflecting years of proven execution, scale, and consistent performance across multiple Southeast Asian markets.

From Proven Performance to Premium Hospitality

BYON Premium Suites & Hotels represents the evolution of a well-established short-stay property management operation, formerly known as The Flash Group. Built on the same disciplined operating framework, governance standards, and guest-first philosophy, BYON was introduced as the Group’s premium hospitality brand to deliver hotel-style stays within serviced residences.

Designed for modern travellers, BYON combines the comfort of home with the reliability of professional hospitality management—translating operational strength into a refined, premium guest experience.

Today, BYON Premium Suites & Hotels operates across 18 buildings, managing over 1,000 units and more than 1,200 rooms. Its footprint spans key destinations across Peninsular Malaysia, including Penang, Kuala Lumpur, Damansara, Petaling Jaya, Genting Highlands, Bukit Tinggi, and Ipoh, with regional expansion into Indonesia, Thailand, Vietnam, and Cambodia.

This growing portfolio is supported by structured systems and dedicated teams to ensure service consistency, reliability, and trust at every property.

Leadership team of BYON Premium Suites & Hotels. From left: Eddy Kwan, Chief Business Development Officer (CBDO); Mavis Yap, Chief Executive Officer (CEO); and Melvin Yeep, Chief Operating Officer (COO) of BYON Premium Suites & Hotels.

Hospitality Backed by Systems, Scale, and Accountability

BYON’s hospitality operations are supported by professional infrastructure comparable to hotel standards. These include dedicated check-in and service counters, as well as 24-hour in-house teams covering housekeeping, maintenance, technical support, and customer care.

To further enhance guest convenience, luggage storage facilities are available at selected locations. In parallel, BYON has implemented scheduled hidden-camera inspections across properties as part of its commitment to guest privacy, safety, and ethical hospitality management.

This combination of manpower, systems, and governance reflects BYON’s emphasis on responsible operations at scale.

Technology That Strengthens Trust and Transparency

To support its expanding regional footprint, BYON Premium Suites & Hotels has developed proprietary digital systems for both property owners and guests.

The BYON Owner Portal provides homeowners with direct access to performance data, system-generated reports, and transparent communication channels—reinforcing accountability and long-term trust.

For guests, the BYON Booking Engine enables direct reservations with clear pricing, secure transactions, and reliable customer support, offering a seamless alternative to third-party booking platforms. Together, these platforms demonstrate BYON’s commitment to operational clarity, transparency, and precision at every touchpoint.

STALLIONZ by BYON Premium Suites & Hotels, located in the heart of Ipoh City. The upcoming property marks BYON Group’s 18th building, featuring a design concept that blends European charm with Ipoh heritage influences.

Performance Benchmarks and Growing Portfolio

BYON’s operational track record includes experience managing over 150 units within a single property, maintaining historical occupancy rates exceeding 90%, and achieving at least 80% positive guest satisfaction ratings. These measurable outcomes reflect the brand’s focus on performance consistency and service quality.

Among its latest developments is STALLIONZ by BYON Premium Suites & Hotels, located in the heart of Ipoh City. As the Group’s 18th building, the property features a design concept that blends European influences with Ipoh’s local heritage, reinforcing BYON’s approach to place-sensitive hospitality.

Two-bedroom suite at STALLIONZ by BYON Premium Suites & Hotels, featuring a fully equipped kitchenette and a spacious living area. Designed to comfortably accommodate up to four guests, offering a home-like stay experience in Ipoh.

A Landmark Moment of Recognition

The ASEAN Records certificate was officially presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025.

The ASEAN Records certificate was proudly received by Mavis Yap, Chief Executive Officer, together with Melvin Yeep, Chief Operating Officer, and Eddy Kwan, Chief Business Development Officer, in recognition of their leadership in building and scaling a cross-border short-stay property management network across ASEAN.

Reflecting on the recognition, Mavis Yap, Chief Executive Officer of BYON Premium Suites & Hotels, shared:

“This recognition by ASEAN Records is a meaningful affirmation of our regional vision and the collective effort behind our growth journey. Managing short-stay properties across multiple countries requires discipline, trust, and a strong operational foundation. This milestone motivates us to continue strengthening our presence across ASEAN while delivering consistent value to property owners and guests.”

A Brand Shaped by Trust and Experience

Recognition by ASEAN Records underscores the operational credibility behind BYON’s hospitality promise. While the brand identity has evolved, its foundation remains unchanged—anchored in guest satisfaction, owner transparency, service consistency, and responsible regional growth.

BYON’s continued expansion reflects a long-term vision guided by quality, governance, and trust. Formerly The Flash Group, BYON Premium Suites & Hotels carries forward its legacy with renewed focus and clarity—delivering hospitality from the heart.

About BYON Premium Suites & Hotels

BYON Premium Suites & Hotels is an award-winning hospitality and short-stay property management group established in 2018. Formerly operating as The Flash Group, BYON manages premium serviced suites and hotels across Malaysia and Southeast Asia.

Supported by professional operations, transparent systems, and hotel-standard service, BYON delivers reliable short- and long-stay accommodation designed around comfort, consistency, and trust.

To learn more or plan your next stay, visit byongroup.com.
Follow @byongroup on Facebook, Instagram, Xiaohongshu (XHS), and TikTok for updates and travel inspiration.

ASDEH Group Recognised by ASEAN Records for Achieving the Highest Average Occupancy Rate Over 12 Months

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ASDEH Group Recognised by ASEAN Records for Achieving the Highest Average Occupancy Rate Over 12 Months

ASEAN Records is proud to officially recognise ASDEH Group for achieving a significant milestone in the regional short-term rental and property management sector as the: Highest Average Occupancy Rate Achieved by a Short-Term Rental Management Company Over 12 Months (91.12% across 802 units in 2 cities, Aug 2024 – Jul 2025)

This recognition underscores ASDEH Group’s exceptional operational capability, data-driven execution, and unwavering commitment to delivering high-quality accommodation experiences to travellers, tenants, and property partners.

A New Benchmark in Short-Term Rental Performance

Founded on a mission to professionalize the short-term rental landscape in Malaysia, ASDEH Group has rapidly grown into one of the country’s foremost accommodation management companies — known for turning residential units into high-performing, hotel-standard assets.

The achievement of a 91.12% average occupancy rate across 802 units in Kuala Lumpur and Johor Bahru represents an extraordinary level of efficiency in a competitive market often challenged by seasonal fluctuations, supply surges, and shifting travel behaviour.

ASDEH Group’s success is driven by:

  • Advanced revenue and yield optimisation systems
  • Round-the-clock operational teams ensuring consistency and guest satisfaction
  • Data-centric decision-making to maximise booking performance
  • Strong partnerships with property owners, developers, and OTA platforms
  • Premium guest management standards that elevate the short-stay experience

This milestone sets a new performance benchmark for short-term rental operators across ASEAN.

A Milestone Ceremony of Recognition

The official ASEAN Records certificate was formally presented on 22 October 2025, during the ASEAN Records Gala Night 2025, a distinguished gathering at the Andaman Grand Ballroom, Kuala Lumpur, where industry leaders, partners, and honourees were celebrated.

The certificate was proudly received by Steven Lee, Chief Executive Officer, together with Khai, Director, representing ASDEH Group’s leadership and the collective effort of the entire organization.

This recognition marks a defining moment in the company’s journey — acknowledging ASDEH Group’s commitment to excellence, innovation, and regional leadership in the property management ecosystem.

A Word from Leadership

Reflecting on the milestone, Steven Lee, Chief Executive Officer of ASDEH Group, shared:

“This recognition from ASEAN Records is a powerful validation of our team’s dedication. Achieving such a high sustained occupancy rate is the result of precision, discipline, and a deep commitment to serving both property owners and guests. We will continue to raise industry standards and redefine what world-class short-term rental management looks like in ASEAN.”

About ASDEH Group

ASDEH Group is a Malaysian short-term rental and accommodation management company specializing in transforming residential units into high-yield hospitality-grade stays. With operations spanning Kuala Lumpur and Johor Bahru, the company offers:

  • Professional short-term rental management
  • Hotel-grade housekeeping and operations
  • Revenue optimisation and data analytics
  • Interior concept design and unit transformation
  • Owner support services and long-term asset management

Through innovation and operational excellence, ASDEH Group continues to lead the region’s evolving property-hospitality ecosystem.

For more information, visit: https://www.asdehgroup.com

Jonker Walk Heritage Zone recognised by ASEAN Records as the Oldest and Densest Pre-War Row-Shophouse Complex in Continuous Use Since c.1700

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Jonker Walk Heritage Zone recognised by ASEAN Records as the Oldest and Densest Pre-War Row-Shophouse Complex in Continuous Use Since c.1700

The iconic Jonker Walk Heritage Zone in Melaka, Malaysia has been officially recognised by ASEAN Records as the:Oldest and Densest Pre-War Row-Shophouse Complex in Continuous Use Since c.1700

This dual recognition celebrates Jonker Walk’s unmatched historical value and living heritage, as a vibrant cultural-commercial hub that has remained continuously in use for over 325 years.

A Cultural Landmark of Regional Significance

Located in the heart of Melaka’s UNESCO World Heritage City, the Jonker Walk Heritage Zone is home to more than 1,000 pre-war shophouses that span an area of 332,310.32 square metres (≈33.23 hectares). These structures, featuring unique architectural styles and functions, line the streets at an average density of 15 shophouses per 100 metres — making it the densest known continuous stretch of its kind in the ASEAN region.

The shophouses, also known as “kedai-kedai runcit warisan” or “骑楼” in Chinese, have served generations of merchants, artisans, and families — maintaining their economic and cultural relevance since the early 1700s.

Presentation of the Certificate

The presentation was held during the “Explore Malaysia with Wira, Manja, Tuah & Teja” campaign, which also marked the official build-up to Visit Malaysia Year 2026 and Visit Melaka Year 2026.

The event saw a lively turnout with participation from government representatives, tourism, local businesses, media, and the public — underscoring Jonker Walk’s role as a beacon of heritage and tourism for Malaysia and the broader ASIA community.

Yang Berbahagia Datuk Wira Gan Tian Loo, Chairman of the Jonker Walk Committee

A Living Testament of ASIA Heritage

This recognition not only honours the age and density of the architectural zone, but also celebrates the continued community-driven preservation of Melaka’s heritage.

Jonker Walk today remains a living, thriving example of:

  • Historic multicultural coexistence
  • Adaptive reuse of heritage buildings
  • Generational commerce and artisanal traditions
  • Cultural tourism excellence

The dual listing by ASEAN Records and ASIA Records ensures that Jonker Walk’s legacy will be preserved, celebrated, and passed on to future generations as a symbol of ASEAN’s rich cultural identity.

Birkin International Hotel Recognised by ASEAN Records for Pioneering ESG Implementation in Luxury Hospitality

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Birkin International Hotel Recognised by ASEAN Records for Pioneering ESG Implementation in Luxury Hospitality

ASEAN Records is proud to officially recognise Birkin International Hotel for achieving a groundbreaking regional milestone, as the: First & Largest ESG Systems Deployment at Launch by a Five-Star Hotel (12 Initiatives Across 5 Sustainability Categories)

This recognition underscores the hotel’s role as a leader in sustainable hospitality — redefining luxury through environmental responsibility, innovation, and holistic well-being.

Leading the Future of Responsible Travel

Located in Melaka, Birkin International Hotel is a new-generation five-star destination built with sustainability at its core. At the time of launch, the hotel implemented the highest number of ESG systems in ASEAN for a newly launched luxury hotel, spanning across five key pillars of Environmental, Social, and Governance impact.

The 12 initiatives officially recognised include:

Water (4 Initiatives)

• In-house RO water bottling system (reducing bottled water dependency)

• Rainwater harvesting for irrigation and utilities

• Smart irrigation reuse system
• Sewage Treatment Plant for sustainable water management

Energy (2 Initiatives)

• Smart HVAC system to optimize energy usage

• Motion-sensor LED lighting across guest and back-of-house areas

Waste (2 Initiatives)

• On-site composting system

• Minimization and recycling of single-use plastics

Mobility (3 Initiatives)

• EV charging stations for guests

• Dedicated EV shuttle service

• EV patrol bike for hotel security team

Community (1 Initiative)

• Food Bank Program (Bank Makanan Birkin) — a flagship CSR project to support underserved communities

These efforts reflect a deeply integrated approach to sustainable operations, positioning Birkin International Hotel as an ESG benchmark for the hospitality sector not only in Malaysia, but across Southeast Asia.

A Milestone Event of Impact and Recognition

The official ASEAN Records certificate was proudly presented to Mr. Simon Tan, General Manager of Birkin International Hotel, during the Birkin Food Bank Launch Ceremony and Memorandum of Understanding signing, held on 30 October 2025 at the hotel’s Ballroom 2.

Graced by senior representatives from the Ministry of Domestic Trade and Cost of Living (KPDN), the event brought together government stakeholders, partners, media, and NGO collaborators — celebrating the hotel’s leadership in both sustainable hospitality and social responsibility.

About Birkin International Hotel

As part of the award-winning Birkin Hotels portfolio, Birkin International Hotel in Melaka offers guests a luxurious five-star experience grounded in environmental consciousness and community values. The brand’s motto — “Live the Exceptional” — is reflected in its bold design, personalised guest services, and unwavering commitment to making every stay meaningful.

With a powerful combination of sustainability systems, green design, and impactful social programs, Birkin International Hotel is setting new standards for ESG excellence in ASEAN’s travel and tourism landscape — proving that world-class hospitality and responsible development can go hand in hand.

11,520 Drummers Unite in Penang for Historic ASEAN Records Breaking Performance

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11,520 Drummers Unite in Penang for Historic ASEAN Records Breaking Performance

In a breathtaking display of rhythm, unity, and cultural harmony, Pertubuhan Penyelidikan Kebudayaan dan Kesenian Bai Shi Yin, in collaboration with Auto-City Group, Yayasan Sakti, BSY R&D, Oriental Drums (International), and BSY Cultural Arts, has been officially recognised by ASEAN Records for the extraordinary milestone: “Largest Simultaneous Performance of Oriental Drums, Malay Drums, Indian Drums, and Resonant Objects as Drums.”

This landmark event took place at Stadium Batu Kawan, Penang, where a staggering 11,520 drummers gathered in unified rhythm — transcending tradition, age, and background to create a powerful moment of sound and soul.

An Unforgettable Tapestry of Drumming Traditions

The historic performance brought together a rich and diverse array of percussion instruments and drumming traditions, including:

  • Malay Kompang Drums
  • Oriental Drums
  • Indian Traditional Drums
  • Golden Drums, Red Drums, African Drums, Japanese Taiko Drums
  • Wellness Drums, Hand Drums, Family Drums
  • Chinese Drums, performed using originally composed Chinese Drum Scores by Bai Shiyin

This awe-inspiring ensemble not only demonstrated the musical diversity of ASEAN, but also showcased the unifying power of rhythm to connect cultures, generations, and communities through a single shared beat.

Official Remarks: A Vision for Cultural Collaboration

In his official address, Penang Chief Minister YAB Chow Kon Yeow expressed pride in Penang hosting this ASEAN-scale achievement:

“This is more than just a record. It is a profound reflection of Penang’s cultural inclusiveness and Malaysia’s ability to lead in meaningful, multicultural celebrations. I congratulate the organisers and all 10,000 participants who made this historic moment possible.”

About the Chinese Drum Scores by Bai Shiyin

A central element of the event was the performance of Chinese Drums using custom-created drum scores developed by Bai Shiyin — a globally respected scientist, moral educator, and innovator in Eastern life sciences.

Recognised as the first permanent ambassador of the Malaysian Technology Inventors Association and one of the Top Ten Role Models among Global Chinese, Bai Shiyin shared her vision during the event’s press conference:

“Drumming should not be a performance reserved for the few, but a joyful, healing, and empowering experience that belongs to everyone.”

Her Chinese Drum Scores are simple, inclusive, and accessible — designed to be learned by anyone regardless of age, ability, or background. More than just a music method, the scores aim to:

  • Reduce time spent on video games among youth
  • Spread joy and energy, especially to the elderly
  • Promote mental wellness, helping individuals overcome anxiety and fear post-pandemic
  • Encourage participation from children with special needs
  • Cultivate teamwork, discipline, and character education through the World Harmony Drum initiative

The Impact of Rhythm: Drumming With Purpose

Teachers and community leaders who have adopted Bai Shiyin’s method have reported transformative outcomes:

  • Improved student discipline
  • Peaceful conflict resolution in schools
  • Stronger focus, creativity, and collaboration among children
  • Greater sense of inclusion and belonging across communities

Through this 11,520-strong performance, the organisers demonstrated how music and rhythm can be powerful tools for cultural diplomacy, emotional healing, and social progress.

A Cultural Milestone for the ASEAN Region

The success of this record-breaking event lies not just in numbers, but in the deeply human values it represents: unity in diversity, cultural pride, and the universal language of music.

By bridging Malay, Indian, Chinese, Japanese, African, and other percussion traditions, the event sent a powerful message of harmony, resilience, and hope — especially important in the post-pandemic era.

The 11,520-drummer performance is not just a world-class spectacle. It is a living symbol of what can be achieved when art, purpose, and people come together.

Joy Paradise Holidays Recognised by ASEAN Records for Most Travellers Served in Customised Japan Tours

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Joy Paradise Holidays Recognised by ASEAN Records for Most Travellers Served in Customised Japan Tours

Joy Paradise Holidays (乐乐游), Malaysia’s leading Japan-focused travel agency, has been officially recognised by ASEAN Records for achieving the title: First Japan-Focused Travel Agency to Serve the Most Travellers in Private Customised Japan Tours in One Year (16,865 Travellers, 2024).

The ASEAN Records certificate was proudly received by Dominic Teh, CEO of Joy Paradise Holidays, during the presentation held at the MITEC MATTA Fair 2025. The momentous occasion was witnessed by esteemed guests including Dato’ Seri Norman Pang, renowned entrepreneur, popular radio DJ Jeff Chin, and influencer duo Alvin & Ah Ma.

Pioneering Private Customised Japan Travel

Joy Paradise Holidays has carved out a distinctive niche by specialising in private, customised travel experiences to Japan. With services spanning personalised itineraries, chauffeured tours, family-friendly packages, and senior travel solutions, the agency has become a trusted partner for travellers seeking authentic and seamless journeys across Japan.

In 2024 alone, Joy Paradise Holidays successfully served 16,865 travellers, setting a new benchmark for customised Japan travel in the ASEAN region.

“This achievement is not just about numbers—it’s about trust. Every traveller who chooses us is part of the Joy Paradise family. We’re honoured to turn their Japan dreams into reality,” said Dominic Teh, CEO of Joy Paradise Holidays.

Strengthened by Brand Ambassadors

In conjunction with the ASEAN Records recognition, Joy Paradise Holidays also announced the appointment of new brand ambassadors. Dato’ Seri Norman Pang and DJ Jeff Chin join the existing line-up of DJ Yen Wei En, influencer duo Alvin & Ah Ma, and travel content creator Chanwon.

Together, these ambassadors embody the brand’s mission to inspire communities across all walks of life to explore Japan in new and meaningful ways.

Looking Ahead

With this recognition, Joy Paradise Holidays officially enters the ASEAN Records, joining other pioneering companies and changemakers across Southeast Asia.

The company remains committed to expanding its personalised Japan tours, unlocking more unique experiences, and inspiring even more ASEAN travellers to discover Japan’s beauty and culture. For more information please visit https://joyparadiseholidays.com/