Category: Automotive

BateriHub Recognized with ASEAN Record for Pioneering Retail Expansion

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BateriHub Recognized with ASEAN Record for Pioneering Retail Expansion

In a landmark moment for the automotive service industry, Battery4U Sdn Bhd (BateriHub) has been officially recognised an ASEAN Record for: “ASEAN’s First and Largest Direct-Owned Car Battery Retailer by Branch Count and Floor Area” (104 Branches Covering 178,048.61 Sq Ft)

The prestigious ASEAN Records presentation was held on 15 May 2025, at Hall A2 of MAEPS Serdang, in conjunction with the Malaysia Autoshow 2025—a premier automotive exhibition and one of Southeast Asia’s most anticipated industry events. Attended by government officials, automotive professionals, brand leaders, and members of the media, the ceremony provided a high-profile platform to honor Battery4U Sdn Bhd (BateriHub) for its exceptional milestone. The event highlighted the company’s contribution to regional innovation and retail excellence, reinforcing its position as a market leader in the automotive battery service industry across the ASEAN region.

A Regional Leader in Automotive Battery Retail

Since its inception, BateriHub has transformed the car battery service model with a unique direct-owned retail strategy—delivering consistent service quality, real-time support, and transparent pricing across an expansive nationwide network. The milestone of 104 branches with a total floor area exceeding 178,000 square feet underscores its dominance as a market leader and trailblazer in the ASEAN automotive service space.

“Receiving this ASEAN Record is a proud moment for all of us at BateriHub. It reflects our team’s relentless drive to innovate, standardize quality, and bring reliable battery solutions closer to every vehicle owner across Malaysia and the region. This recognition fuels our commitment to grow even further, with a mission to make professional automotive care accessible, efficient, and trusted throughout ASEAN.”
— Mr. Stanly Ng, General Manager, Battery4U Sdn Bhd (BateriHub)

Building Trust, One Branch at a Time

Beyond size, BateriHub’s success lies in its customer-first philosophy—offering on-demand battery services, mobile technician teams, and professional diagnostics via a well-trained network across all locations. The ASEAN Record solidifies its reputation as a trusted brand built on reliability, accessibility, and innovation.

About Battery4U Sdn Bhd (BateriHub)

BateriHub is Malaysia’s leading direct-owned car battery retailer and service provider, specializing in automotive battery diagnostics, replacement, and roadside assistance. With an expansive footprint of 104 outlets nationwide, BateriHub continues to set benchmarks in service efficiency, network standardization, and digital integration in the automotive after-sales industry. Website: www.baterihub.com.my

Profilm Recognized with ASEAN Records for Groundbreaking Window Film Innovation

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Profilm Recognized with ASEAN Records for Groundbreaking Window Film Innovation

Profilm Advance Material (SEA) Bhd has officially been recognized by ASEAN Records for achieving a regional milestone in innovation with its cutting-edge window film technology. The company has been awarded the ASEAN Record for: “ASEAN’s First Window Film with Highest Measured Heat Rejection of 62% at 70% Visible Light Transmission,” a product that also earned global acclaim by winning the Red Dot Award for Best Product Design in 2023.

The prestigious ASEAN Records presentation was held on 15 May 2025, at Hall A2 of MAEPS Serdang, in conjunction with the Malaysia Autoshow 2025—a premier automotive exhibition and one of Southeast Asia’s most anticipated industry events. Attended by government officials, automotive professionals, brand leaders, and members of the media, the ceremony provided a high-profile platform to honor Profilm Advance Material (SEA) Bhd for its exceptional milestone. The event highlighted the company’s contribution to regional innovation and retail excellence, reinforcing its position as a market leader in the automotive battery service industry across the ASEAN region.

Setting New Benchmarks in Automotive Innovation

Profilm’s groundbreaking window film, developed through proprietary material science and advanced nano-coating technology, combines exceptional solar energy rejection (62%) with crystal-clear visibility (70% VLT)—a feat previously unattained in the regional automotive film industry. Beyond its thermal and optical performance, the product also stands out for its aesthetic refinement and environmental sustainability.

“This recognition is more than an award—it’s a validation of our mission to lead the industry through scientific excellence, user comfort, and award-winning design,” said Mr. Graydon Luah, representative of Profilm Advance Material (SEA) Bhd, at the ceremony.

Regional Leadership with Global Impact

The Red Dot Award, recognized globally as a hallmark of product excellence, along with this ASEAN Record recognition, reinforces Profilm’s position as a trailblazer in Southeast Asia’s automotive materials sector. This latest milestone is expected to propel the brand to new regional partnerships and expand its influence across ASEAN markets.

About Profilm Advance Material (SEA) Bhd

Profilm Advance Material (SEA) Bhd is a Malaysian-based company specializing in the research, development, and distribution of premium window film technologies. Driven by a commitment to design excellence and innovation, the company continues to push boundaries in material science to meet the evolving needs of automotive, architectural, and specialty film applications.Website www.profilmgroup.com

ASEAN Records Recognizes Malaysia Autoshow 2025 for Organizing the Region’s Largest Outdoor Obstacle Test Drive Zone

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ASEAN Records Recognizes Malaysia Autoshow 2025 for Organizing the Region’s Largest Outdoor Obstacle Test Drive Zone

In a milestone that highlights innovation and experiential engagement in the automotive industry, the Malaysia Automotive Robotics and IoT Institute (MARii), in collaboration with Moonman Event, has officially been recognized by ASEAN Records for organizing: ASEAN’s Largest Outdoor Obstacle Test Drive Zone at an Autoshow Achievement: 5.1 Kilometers of Purpose-Built Obstacle Trail

The prestigious certificate presentation was held on-site during the Malaysia Autoshow 2025, with the record formally presented to Mr. Azrul Reza Aziz, CEO of MARii, and witnessed by YB Senator Tengku Datuk Seri Zafrul Abdul Aziz, alongside key industry leaders, innovators, and dignitaries from across the ASEAN region.

A Milestone in Experiential Automotive Innovation

The 5.1-kilometer test drive zone stands as the longest obstacle-based outdoor test drive trail ever established at an automotive exhibition in ASEAN. Designed to simulate various real-world driving scenarios, this immersive trail enabled participants to test a wide range of electric and hybrid vehicles under diverse terrain and mobility conditions.

The initiative showcases Malaysia’s leadership in promoting interactive and educational automotive showcases while supporting ASEAN’s broader goals of sustainable mobility, consumer engagement, and automotive excellence.

“This recognition not only honors the Malaysia Autoshow’s groundbreaking design and visitor experience, but it also cements the show’s position as a forward-thinking platform in the ASEAN region,” said Mr. Azrul Reza Aziz, CEO of MARii

A Regional Benchmark for Automotive Shows

The obstacle course, developed in partnership with Moonman Event, offered attendees an unparalleled opportunity to experience the handling, performance, and capabilities of next-generation vehicles. This format is expected to serve as a blueprint for future auto expos across Southeast Asia seeking to blend excitement with technical demonstration and public education.

About Malaysia Autoshow 2025
Held at the Malaysia Agro Exposition Park Serdang (MAEPS), the Malaysia Autoshow 2025 has become the nation’s largest automotive and lifestyle exhibition, drawing participation from global carmakers, EV pioneers, mobility solution providers, and government agencies. The 2025 edition continues to break new ground with expanded showcases, test-drive experiences, and sustainability-focused programs.

About MARii
The Malaysia Automotive, Robotics and IoT Institute (MARii) is a government agency under the Ministry of Investment, Trade and Industry (MITI), tasked with spearheading the advancement of the nation’s mobility, robotics, and IoT ecosystem. For more information, visit: https://autoshow.my

https://youtu.be/GC8YXRBaTFE

ASEN Unity Drive Secures ASEAN Record for First and Longest Multi-Nation EV Convoy — A 10,432KM Drive of Innovation, Sustainability, and Regional Unity

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ASEN Unity Drive Secures ASEAN Record for First and Longest Multi-Nation EV Convoy — A 10,432KM Drive of Innovation, Sustainability, and Regional Unity

The Malaysia Automotive, Robotics and IoT Institute (MARii) proudly marked a monumental milestone in regional green mobility with the completion of the ASEAN UNITY DRIVE—a record-setting convoy spanning 10,432 kilometers across 72 cities in 9 ASEAN countries over 22 days. This landmark initiative has been officially recognized by ASEAN Records as: “ASEAN’s First and Longest Multi-Nation EV Convoy Led by a Nationally-Produced EV”

The achievement was officiated at the Malaysia Auto Show 2025, in the presence of YB Senator Tengku Datuk Seri Zafrul Tengku Abdul Aziz, Malaysia’s Minister of Investment, Trade and Industry, who witnessed the official record certificate presentation.

The ASEAN Records certificate was officially presented to Mr. Azrul Reza Aziz, Chief Executive Officer (CEO) of MARii, and witnessed by YB Senator Tengku Datuk Seri Zafrul Tengku Abdul Aziz, marking a significant moment for Malaysia’s leadership in automotive innovation.

“This record is not just about the distance covered,” said Mr. Azrul. “It’s about breaking through boundaries, fostering partnerships, and driving forward a greener future for ASEAN.”

A Trailblazing Regional Drive

Traversing Vietnam, Laos, Cambodia, Thailand, the Philippines, Brunei, Indonesia, Singapore, and Malaysia, the convoy was led by Proton’s eMas EV, highlighting Malaysia’s position at the forefront of sustainable and autonomous vehicle development.

This groundbreaking expedition demonstrates the technological strength, resilience, and collaboration potential across ASEAN member nations—promoting not only the capabilities of homegrown EV technology but also reinforcing regional cooperation in the clean energy transition.

Heroes Behind the Wheel

The success of this ambitious journey would not have been possible without the dedicated convoy team, who braved unpredictable terrains and long-haul drives. The four lead drivers representing Malaysia’s excellence in endurance and skill were: Mohd Adib Bin Mohd Azam, Justin Mah Mun Ming, Kavindran Vasanthasegaran

These individuals embody the spirit of ASEAN unity and innovation, and their determination has inspired countless others to pursue the path of progress.

Looking Ahead

As the region shifts towards electric and autonomous mobility, initiatives like the ASEAN Unity Drive serve as powerful catalysts in building awareness, promoting technological advancement, and fostering a united ASEAN identity.

MARii, in collaboration with its strategic partners, aims to continue breaking boundaries and driving change across Southeast Asia.

For media inquiries or more information, please visit: https://autoshow.my/