Category: Business Trade

EIST System Recognised by ASEAN Records for Most Multi-Sector Business Collaborations Achieved in One Year

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EIST System Recognised by ASEAN Records for Most Multi-Sector Business Collaborations Achieved in One Year

EIST System has been officially recognised by ASEAN Records for achieving the Highest Number of Multi-Sector Business Collaborations Achieved by a System Solution Company in One Year, with an impressive 110 collaborations across 68 sectors in 2024.

The recognition was conferred during the Franchise Expo Malaysia (FEM25) Opening Ceremony at the Kuala Lumpur Convention Centre (KLCC), witnessed by business leaders, industry stakeholders, and representatives from both local and regional agencies.

Record Recognition for Business Innovation and Sectoral Integration

This milestone reflects EIST System’s dynamic role as a bridge-builder between industries through digital solutions, systems integration, and technology-driven partnerships. By achieving 110 collaborations spanning finance, retail, logistics, healthcare, education, manufacturing, and more, EIST has set a new benchmark for enterprise connectivity and cross-sector integration in the ASEAN region.

“Our mission has always been to connect industries through practical digital transformation,” said Christine Tan, EIST System.
“This record belongs to our partners as much as it does to us—it’s a shared achievement across all sectors.”

Certificate Presentation at FEM25 Opening Ceremony

The ASEAN Records certificate was formally presented to Christine Tan of EIST System Sdn Bhd, witnessed by YB Datuk Ewon Benedick, Minister of Entrepreneur and Cooperatives Development, who served as the Guest of Honour.

The opening ceremony also featured speeches from YBhg. Datuk Dr. Ken Phua, President of MRCA, and Mr. Terry Tay, Organising Chairperson of FEM25. Following the official launch and sponsor appreciation session, the day concluded with a media press conference and a VIP exhibition tour.

Entry into ASEAN Records Hall of Recognition

With this achievement, EIST System Sdn Bhd is now officially listed in the ASEAN Records Hall of Recognition, joining a growing list of enterprises that have made region-wide impact through innovation, strategic partnerships, and measurable results.

This recognition not only affirms EIST’s leadership in ASEAN’s evolving digital business landscape, but also underscores its pivotal role in driving collaboration, connectivity, and transformation across multiple industries.

Thong Bowl Achieves ASEAN Records for Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year

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Thong Bowl Achieves ASEAN Records for Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year

Thong Bowl, the innovative Thai dining brand renowned for its bold culinary presentations, has been officially recognised by ASEAN Records for achieving the Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year, with an impressive 25,037 bowls sold between August 2024 and July 2025.

This remarkable achievement was celebrated in a grand event at Thong Bowl, IOI City Mall, Putrajaya, attended by VIP guests, food lovers, and media representatives. The record not only showcases the brand’s culinary mastery but also reflects the overwhelming response from both dine-in and online customers who have embraced this larger-than-life version of a beloved Thai classic.

A Culinary Innovation That Captured ASEAN’s Appetite

Measuring in an extraordinary “Super Bowl” size, Thong Bowl’s signature Thai Beef Noodle has captivated thousands with its rich broth, tender beef slices, and generous portions—turning an everyday dish into a shareable dining experience. The combination of creative marketing, exceptional taste, and unforgettable presentation has cemented Thong Bowl’s status as a trailblazer in ASEAN’s food scene.

A Celebration of Milestones

The recognition ceremony featured an official ASEAN Records certificate presentation for “Most Beef Bowl Sold in Super Bowl Size” to Thong Bowl’s management, alongside the announcement of the restaurant’s Halal certification by JAKIM. The event included speeches from distinguished guests, including Syed Saddiq, and a prayer to mark the occasion. Guests were treated to signature creations such as Kangkung Fritter & Salted Egg Fried Coconut, Mega Thai Milk Tea with bobas, and the celebrated Super Beef Bowl.

Commitment to Excellence

Speaking at the ceremony, a Thong Bowl representative shared:

“This achievement is more than just a number—it represents the love our customers have shown for our food and the dedication of our team to deliver unforgettable dining experiences. We’re proud to share this recognition with every guest who has enjoyed our Super Bowl-sized creation.” said Mr Mohamed Nazim Bin Mohamed Azman, Thong Bowl

An ASEAN Culinary Leader

With this milestone, Thong Bowl joins the ASEAN Records Hall of Recognition, reinforcing its mission to innovate, inspire, and raise the bar for dining in the region. The restaurant’s blend of authenticity, creativity, and customer engagement continues to set it apart as one of the most dynamic players in the ASEAN food industry.

For more information about Thong Bowl, visit https://facebook.com/thongbowl

Hot FM Makes Waves with ASEAN Records for First and Deepest Outdoor Live Radio Broadcast Conducted Underwater in Open Sea

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Hot FM Makes Waves with ASEAN Records for First and Deepest Outdoor Live Radio Broadcast Conducted Underwater in Open Sea

Hot FM has once again pushed the boundaries of radio broadcasting, this time earning a prestigious place in the ASEAN Records for achieving the First and Deepest Outdoor Live Radio Broadcast Conducted Underwater in Open Sea by Radio Personalities — reaching a depth of 10 meters with a broadcast duration of 90 minutes.

Following last year’s “Bekpes Hot Tawan Puncak Kinabalu” campaign, which earned a Malaysia Book of Records title for the Longest Non-Stop Mountain Radio Broadcast on Mount Kinabalu, the Bekpes Hot team — comprising popular hosts Khairy Jamaluddin, Johan, Farah Fauzana & AG Azmeer — took on a daring new challenge: scuba diving to the seabed of Pulau Bidong while broadcasting live to listeners nationwide.

Broadcasting Beneath the Waves

The historic feat began at 10:00 AM from the Marine Research Station of Universiti Malaysia Terengganu (UMT), with support from the UMT Diving School and the Special Actions Unit (UTK) of the Royal Malaysia Police (PDRM). After a meticulous descent into open waters, the broadcast successfully concluded at 12:30 PM, marking a first-of-its-kind achievement in Asia.

Pushing Boundaries in Radio Broadcasting

Senior Content Director of Hot FM, Raja Khairil Idris Raja Aznan, said:

“After conquering Malaysia’s highest peak, we wanted to challenge convention once again — this time by venturing into the ‘silent world’ beneath the sea. This challenge reflects the fighting spirit, courage, and innovation that define Hot FM’s DNA. It’s how we stay relevant and close to the hearts of our listeners.”

UMT Programme Director, Associate Professor Dr. Hasrizal Shaari, added:

“This collaboration underscores the media industry’s confidence in UMT’s expertise in marine sciences and scuba diving. It also elevates Pulau Bidong’s profile nationally, creating a unique and historic underwater broadcasting experience.”

Making Regional History

The campaign made waves across 10 Asian countries as the first-ever live radio broadcast from the seabed in open sea. Adding to the symbolic achievement, Hot FM installed a microphone-shaped monument and mini underwater studio — contributing to marine ecosystem preservation while leaving a lasting mark of this historic moment.

This accomplishment demonstrates Hot FM’s ability to blend entertainment, adventure, and cutting-edge broadcast technology in ways never before attempted in the region, solidifying its position as a trailblazer in the radio industry.

Acknowledgements

Hot FM extends its heartfelt thanks to its strategic partners Universiti Malaysia Terengganu (UMT) through UMT Diving School, Venticare Medical (M) Sdn Bhd, IST Malaysia, and main sponsor Gardenia Bakeries (KL) Sdn Bhd via its Gardenia Puazz! brand. Special thanks also go to UTK (PDRM), Malaysian Maritime Enforcement Agency (MMEA), all involved parties, and loyal listeners for their unwavering support.

Persatuan Amal Semangat Semut Receives ASEAN Records Recognition for First and Largest Nationwide Anti-Scam Movie Awareness Campaign for Orphanages in Collaboration with PDRM

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Persatuan Amal Semangat Semut Receives ASEAN Records Recognition for First and Largest Nationwide Anti-Scam Movie Awareness Campaign for Orphanages in Collaboration with PDRM

Persatuan Amal Semangat Semut (PASS) has officially been recognised by ASEAN Records for organising the First and Largest Nationwide Anti-Scam Movie Awareness Campaign for Orphanages, in collaboration with the Royal Malaysia Police (PDRM). The initiative successfully brought 1,010 orphan participants to cinemas nationwide between May and November 2024 to watch Malaysia’s first anti-scam film, OPPA.

This milestone marks a historic first in Malaysia — and across ASEAN — for combining charitable outreach, scam awareness education, and national police collaboration into a single impactful campaign.

A Milestone in Scam Awareness and Social Impact

The campaign, launched under the antNERGY Anti-Scam Awareness Marathon, was aimed at raising scam prevention awareness among vulnerable communities, particularly orphans and underprivileged youth. By engaging them through film, the programme delivered vital lessons on fraud prevention in a relatable and accessible format.

The official ASEAN Records certificate was presented during the launch of propFEST2026 & Anti-Scam Awareness Marathon 2.0, where PASS Founding President Dr. Stable Lai and propJECT Berhad Founder & CEO Dareal Kho

Quotes from Key Leaders

Dr. Stable Lai, Founding President of PASS, expressed gratitude for the recognition:

“This is not only the greatest encouragement to our team but also a strong motivation to continue supporting orphans in transforming from social problems into social pillars. I sincerely thank ASEAN Records for this honour, and I am deeply grateful to the Royal Malaysia Police and film director Captain Denil for their tremendous support, which enabled us to accomplish this mission in just half a year.”

She also announced that PASS will partner again with propJECT Berhad and propBUDDIES Sdn. Bhd. to launch Anti-Scam Awareness Marathon 2.0, targeting 2,000 orphans for the screening of a new anti-scam film titled Polis Action: Silent Code (working title).

ACP Lai Lee Ching, Principal Assistant Director (Strategic Planning), Commercial Crime Investigation Department, Bukit Aman, added:

“This campaign reflects the true spirit of police-community collaboration. Scam awareness must never cease, and the success of OPPA has strengthened our resolve to continue supporting educational initiatives that protect society.”

Charity Bazaar and Future Plans

The organisers also announced that the propFEST2026 Charity Bazaar will take place on 31 January – 1 February 2026 at Aurora Place, Bukit Jalil, with the goal of raising RM400,000 to support more vulnerable communities.

YM Tengku Dato’ Dr. Hishammuddin Zaizi, Advisor of propFEST2026 and member of the Selangor Royal Family, commended PASS’s unwavering dedication:

“PASS has always stayed true to its mission of uplifting vulnerable communities, helping them become self-reliant, and nurturing a culture of giving back.”

With this achievement, PASS officially joins the ASEAN Records Hall of Recognition, reinforcing its role as a champion for both social change and scam prevention education in the ASEAN region. For more information, please visit: www.facebook.com/antnergy.club

ASEAN Business Community Development (ABCD) Forum 2025 Achieves ASEAN Records for Largest ASEAN-Country Speaker Line-Up in a Single-Day Business Forum

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ASEAN Business Community Development (ABCD) Forum 2025 Achieves ASEAN Records for Largest ASEAN-Country Speaker Line-Up in a Single-Day Business Forum

The ASEAN Business Community Development (ABCD) Forum 2025, organised by the Federation of Malaysian Business Associations (FMBA), has been officially recognised by ASEAN Records for achieving the Largest ASEAN-Country Speaker Line-Up in a Single-Day Business Forum — featuring 18 distinguished speakers from 10 ASEAN nations.

The record was presented to Dato’ Seri Haji Abdul Malik Abdullah, FMBA Chairman, and witnessed by Yang Berhormat Dato’ Sri Haji Fadillah Yusof, Deputy Prime Minister of Malaysia, during the prestigious forum held at the Kuala Lumpur Convention Centre (KLCC).

A Regional Milestone Under Malaysia’s ASEAN Chairmanship

Part of Malaysia’s ASEAN Chairmanship 2025 initiative, the ABCD Forum brought together an unprecedented line-up of thought leaders, policymakers, and industry captains from across the ASEAN region. The gathering set a new regional benchmark for cross-border collaboration, reinforcing Malaysia’s role as a catalyst for regional integration.

Empowering ASEAN’s Next Leap

Under the theme “Digital, Sustainable & Entrepreneurial Transformation”, the forum was structured into three high-impact sessions:

  1. Scaling ASEAN’s Digital Future – AI, E-Commerce, and Inclusive Tech
  2. Building a Green ASEAN – Sustainable Practices and Green Economy
  3. Unleashing ASEAN’s Entrepreneurial Spirit – Empowering MSMEs for Global Impact

The event attracted over 450 industry leaders, innovators, and policymakers, creating a powerful platform for actionable dialogue on ASEAN’s future trajectory.

Recognition Ceremony and Dignitary Attendance

The ASEAN Records certificate was formally presented in the afternoon session, followed by a group photograph with the full panel of speakers. The event was further elevated by the presence of distinguished guests, including:

  • YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade and Industry
  • YAB Dato’ Seri Amirudin bin Shari, Chief Minister of Selangor

“This forum reflects FMBA’s unwavering commitment to inclusive growth by uniting ASEAN’s top minds and fostering genuine cross-border collaboration. We are honoured to set this benchmark and contribute to shaping ASEAN’s shared future.” — Dato’ Seri Haji Abdul Malik Abdullah, FMBA Chairman

Entry into the ASEAN Records Hall of Recognition

With this recognition, ABCD Forum 2025 officially joins the ASEAN Records Hall of Recognition, underscoring FMBA’s leadership in driving digital transformation, green growth, and entrepreneurial empowerment across Southeast Asia.

As Malaysia champions inclusivity and sustainability under its ASEAN Chairmanship, ABCD Forum stands as a testament to the power of collaborative leadership in building a resilient and future-ready regional economy. More information: abcd.forum.com

Shen Loon She Recognized for Most Joint Supplements Featuring UC-II® Sold in a Month

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Shen Loon She Recognized for Most Joint Supplements Featuring UC-II® Sold in a Month

A new chapter unfolds for Malaysia’s trusted wellness brand, Shen Loon She 神農氏 (SLS), as it celebrates a triple milestone — nationwide retail expansion with Watsons Malaysia, the appointment of celebrity host Tan Chia Yong as brand ambassador, and the awarding of an ASEAN Records for “Most Joint Supplements Featuring UC-II® Sold in a Month.”

Held at Sofitel Kuala Lumpur Damansara, the event marks SLS’s strategic step into mainstream health retail, making its products accessible at Watsons outlets across 13 states — a leap from its earlier availability through online platforms and two physical stores in Penang and Kuala Lumpur.

“Our goal has always been simple — make science-backed, effective wellness accessible for every Malaysian,” said Andy Lee, CEO of SLS. “This milestone is not just growth for the brand, but a way to continue our mission of improving lives through health.”

Adding to the celebration, SLS introduced Tan Chia Yong, well-known Malaysian TV host, as its official brand ambassador. Tan’s reputation for authenticity and calm confidence aligns with SLS’s core values of trust, tradition, and transparency.

“I’m proud to represent a brand I personally use and trust. Shen Loon She isn’t just another product — it’s part of our family stories, since many years ago” said Tan.

The event’s highlight was the ASEAN Record recognition for “Most Joint Supplements Featuring UC-II® Sold in a Month” — a total of 10,040 bottles sold in July 2025, contributing to a sales figure of RM1,436,523. The recognition underscores the success of SLS’s flagship product, Moflex Plus, a joint health supplement powered by UC-II® — a patented undenatured collagen known for supporting mobility and flexibility.

To reinforce credibility, SLS also received a certificate of authentication from LONZA, the global owner of the UC-II® trademark, affirming the integrity of its formulation and commitment to quality.

In a heartfelt gesture, SLS honoured its community of “SLS Friends” — long-time customers whose loyalty and testimonials have helped shape the brand’s legacy. Each received a personalized appreciation certificate, highlighting the brand’s human-first philosophy.With this expansion, SLS continues to blend tradition with innovation — empowering more Malaysians to take charge of their health through accessible, reliable, and proudly homegrown solutions.

About Shen Loon She Enterprise Sdn. Bhd. (SLS):
Founded in 1978, SLS has grown into a full-spectrum wellness company, offering formulation, OEM, production, and distribution of both traditional Chinese medicine and modern health products. Its GMP-certified factory in Penang includes R&D facilities and end-to-end packaging capabilities, ensuring quality and innovation in every product delivered. For more information can visit www.sls.com.my

PropNex Malaysia Recognised with ASEAN Records for Largest Multi-Sector Property Exhibition at Malaysia Property XPO 2025

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PropNex Malaysia Recognised with ASEAN Records for Largest Multi-Sector Property Exhibition at Malaysia Property XPO 2025

PropNex Malaysia has officially been recognised by ASEAN Records for achieving the Largest Multi-Sector Property Exhibition by a Single Real Estate Agency Across Offline and Online Platforms, with a combined total of 6,440 verified listings.

This historic accolade was conferred during the grand launch of the Malaysia Property XPO 2025, held at Connexion Conference & Event Centre (The Vertical), Bangsar South City, in the presence of company leadership, agents, invited guests, and potential customers.

Historic Recognition for Industry Leadership and Innovation

This record marks a major milestone in the region’s real estate sector, celebrating PropNex Malaysia’s ability to strategically integrate digital innovation and physical platforms. The exhibition featured properties across all major sectors — residential, commercial, industrial, and land — bringing together sellers, developers, and thousands of buyers under one dynamic platform.

Beyond the numbers, this recognises PropNex’s role in shaping a more inclusive, accessible, and future-ready property landscape across ASEAN.

Launch Ceremony and Official Presentation

The event commenced with a welcome by the emcee, followed by a VIP ribbon-cutting ceremony attended by top leaders from PropNex Malaysia and PropNex Singapore. Dignitaries in attendance included:

  • Marcus Teng, Chief Executive Officer
  • Evon Heng, Chief Operating Officer
  • Yuki Vann, Chief Marketing Officer
  • Steve Tong, Chief Financial Officer

The official ASEAN Records certificate and plaque were presented on stage, followed by a commemorative photo session with media and guests.

“This recognition by ASEAN Records is a proud moment for all of us at PropNex Malaysia. It reflects our commitment to raising the standard of real estate exhibitions by connecting people, properties, and possibilities in a seamless offline and online experience. The Malaysia Property XPO 2025 is more than an event — it’s a platform that empowers buyers and developers alike. We are excited to keep pushing boundaries and setting new benchmarks for the industry.” said Marcus Teng, Chief Executive Officer, PropNex Malaysia

Expert Panel: Malaysia & ASEAN Property Outlook 2025–2026

As part of the expo, a thought leadership panel explored macroeconomic trends and investment strategies shaping the property market in Malaysia and ASEAN. Panelists included:

  • Marcus Teng, CEO, PropNex Malaysia
  • Evon Heng, COO, PropNex Malaysia
  • Lee Heng Guie, Economist
  • Dr. Chan Siew Mei, Real Estate Strategist

Their insights provided a forward-looking roadmap for developers, agents, and investors alike.

Entry into ASEAN Records Hall of Recognition

With this achievement, PropNex Malaysia joins the ASEAN Records Hall of Recognition, reaffirming its position as a market leader in innovation, scalability, and service excellence across Southeast Asia. For more information, visit PropNex Malaysia’s Facebook Page and stay connected with the latest in regional real estate development.

Malaysian Footwear Manufacturers Association Honoured at IFC Appreciation Dinner for ASEAN Records in Global Footwear Design Wins

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Malaysian Footwear Manufacturers Association Honoured at IFC Appreciation Dinner for ASEAN Records in Global Footwear Design Wins

The Malaysian Footwear Manufacturers Association (MFMA) has officially been recognized by ASEAN Records for an extraordinary 12-year achievement, marking the Longest Consecutive and Highest Number of National Participants Competing and Winning in International Footwear Design Competitions, proudly championed by a national association from 2013 to 2024.

The certificate presentation took place during the IFC Appreciation Dinner held on 24 July 2025 at Wira Ballroom, Level 2, in Kuala Lumpur. The celebration was attended by esteemed dignitaries, member countries from the Council of International Fashion Associations (CIFA), and key players in the regional fashion and design ecosystem.

The record was presented to Ms. Michelle Kok, Organising Chairman, and Ms. Rachel Foo, President of MFMA.

“This recognition marks a proud moment for Malaysia and for our designers. For over a decade, we’ve nurtured creativity, encouraged innovation, and shown that our talents can compete — and win — on the world stage,” said Michelle Kok.

“Our journey is built on collaboration, mentorship, and a shared belief that Malaysian design belongs on the global platform. This ASEAN Record isn’t just an achievement — it’s a symbol of our commitment to the future of fashion and footwear,” added Rachel Foo.

Event Highlights: IFC Appreciation Dinner 2025

Organised under the theme of regional collaboration and cultural celebration, the event unfolded with a strong showcase of international unity and Malaysian hospitality:

  • Opening Dance & Speeches: The evening began with a traditional dance, followed by remarks from Michelle Kok and a Special Address by YB Datuk Seri Dr. Noraini Ahmad, Deputy Minister of Women, Family and Community Development.
  • Token of Appreciation & Gift Exchange: The Guest of Honour was presented with a commemorative token, and a ceremonial gift exchange followed among CIFA member countries.
  • IFC Handover Ceremony: Malaysia officially handed over IFC hosting duties to the next host country, continuing the tradition of shared leadership.
  • Cultural Showcases: Guests were treated to Chinese and Indian cultural dance performances, a fashion show by Nova Cosmo Malaysia Worldwide Pageant, and an Ethnic Borneo Finale Performance, capturing the vibrance and beauty of ASEAN’s creative industries.

The evening concluded with renewed friendships, cultural appreciation, and a united vision to uplift the regional fashion and design community.

For more updates on MFMA’s initiatives and future programs, visit: https://www.facebook.com/misfshoe

YELAOSHR Receives Dual ASEAN Records for Transformational Impact in Personalized Education

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YELAOSHR Receives Dual ASEAN Records for Transformational Impact in Personalized Education


Sribhagawan Innovation Group, the parent company of YELAOSHR, has officially been inducted into the ASEAN Records for achieving two landmark educational milestones that reflect its groundbreaking work in early childhood and language learning across Southeast Asia.

The ASEAN Records certificate presentation ceremony was held at Citrine Ballroom, One World Hotel, Petaling Jaya, and was officiated by Guest of Honour Datuk Dr. Radzali bin Hassan, alongside education leaders, franchisees, and dignitaries from across the region.

Official Record Titles:

  1. Most Franchise MOAs Acknowledged in a Day Achieved through the First Malaysian Personalized Education Brand Recognized by HundrED for Global Scalability 66 Memorandums of Agreement signed in a single day.
  2. First Language Center Brand to Introduce a Trilingual One-on-One Formative Age Personalized Learning Programme for 3–12-Year-Olds Since 2005, with the Highest Number of Registered Students in 13 Years 110,224 students registered from 2012 to 2025.

A Vision Built Over Two Decades

Established over 20 years ago, YELAOSHR has become a trailblazer in trilingual personalized education, combining Mandarin, English, and Bahasa Malaysia in one-on-one learning formats for children aged 3 to 12. Its curriculum is rooted in the Finnish model of child-centric education, supported by digital learning tools and a strong parent-engagement framework.

With recognition by global education platform HundrED, YELAOSHR has demonstrated how a Malaysian-born education system can scale internationally while maintaining measurable excellence in student outcomes.

What began as a single classroom has now become a movement — with over 60 centres across Malaysia, thousands of passionate educators, and tens of thousands of children who have discovered the joy of learning through our trilingual one-on-one model. said Dr. David Yap Wing Fai, Co-Founder of YELAOSHR.
Many years ago, we started this journey with a simple dream — to help children who have problems in school. Some students cannot read well. Some feel scared. Some have low confidence. We wanted to help them. So, we created a different way of teaching — more patient, more caring, and easier to understand. said Dr. Carol Yap, Co-Founder of YELAOSHR.

Celebrating Educational Impact

From just a single centre to over 110,000 students served and a record-setting 66 MOAs acknowledged in one day, YELAOSHR’s journey is a reflection of its long-term educational relevance, scalability, and commitment to personalized growth.

“This shows courage and readiness. And most importantly, it shows belief in the strength of its mission: to bring inclusive, high-quality learning to every child, regardless of background.” said Datuk Dr. Radzali bin Hassan, during his keynote address.

With this dual recognition, YELAOSHR joins a distinguished community of changemakers, reinforcing Malaysia’s leading role in the global conversation around innovative, inclusive, and impactful education.

Fipper Recognized by ASEAN Records for Fastest Retail Outlet Expansion at Bali Flagship Launch

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Fipper Recognized by ASEAN Records for Fastest Retail Outlet Expansion at Bali Flagship Launch


Malaysian homegrown footwear brand Fipper has officially been recognized by ASEAN Records for achieving a remarkable retail milestone: Fastest Retail Outlet Expansion by a Homegrown Footwear Brand Over a 4-Month Period (28 new outlets opened between April and July 2025)

Flagship Store Launch & Certificate Presentation Ceremony in Bali

The certificate presentation ceremony took place at Fipper’s new flagship outlet at Kuta Square, Bali, celebrating both the record-breaking expansion and the grand opening of one of Fipper’s most iconic regional locations. The new flagship store is located at: Jl. Raya Kuta, Pertokoan Kuta Square, Blok D31–D32, Bali

Attended by company executives and ASEAN Records representatives, the ceremony included the official presentation of the ASEAN Records certificate and plaque, and a media photo session to mark the occasion.

Setting the Bar for Regional Retail Growth

Fipper’s rapid growth, with 28 outlets launched within just four months, reinforces the brand’s operational strength and regional popularity — especially in Indonesia, one of Southeast Asia’s largest retail markets.

“This milestone is not just about speed—it’s about strategy, passion, and a belief in the brand. Opening 28 stores in 4 months across Indonesia reflects the hunger for high-quality, affordable footwear that speaks to local tastes. Fipper has proven that a homegrown Malaysian brand can thrive and lead in ASEAN’s competitive retail landscape.” — Frans Wijoyo, Executive Director, Fipper Indonesia
“Fipper’s journey in Indonesia is only just beginning. This recognition from ASEAN Records validates our bold expansion efforts and sets the tone for what’s next. We’re building more than stores—we’re building a community rooted in comfort, colour, and regional pride. We believe our customers deserve better, and we’re committed to continuing this momentum as we strive to become the leading footwear brand in Indonesia.” — Michael Chandra, Fipper Indonesia

A Proud Milestone for Malaysian Brands

With this new ASEAN Record, Fipper joins the ASEAN Records Hall of Recognition, strengthening its identity as a rising force in Southeast Asia’s footwear landscape — one rooted in comfort, style, and proudly local innovation. For more information about Fipper, visit www.fipperslipper.com