Category: News

ASEN Unity Drive Secures ASEAN Record for First and Longest Multi-Nation EV Convoy — A 10,432KM Drive of Innovation, Sustainability, and Regional Unity

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ASEN Unity Drive Secures ASEAN Record for First and Longest Multi-Nation EV Convoy — A 10,432KM Drive of Innovation, Sustainability, and Regional Unity

The Malaysia Automotive, Robotics and IoT Institute (MARii) proudly marked a monumental milestone in regional green mobility with the completion of the ASEAN UNITY DRIVE—a record-setting convoy spanning 10,432 kilometers across 72 cities in 9 ASEAN countries over 22 days. This landmark initiative has been officially recognized by ASEAN Records as: “ASEAN’s First and Longest Multi-Nation EV Convoy Led by a Nationally-Produced EV”

The achievement was officiated at the Malaysia Auto Show 2025, in the presence of YB Senator Tengku Datuk Seri Zafrul Tengku Abdul Aziz, Malaysia’s Minister of Investment, Trade and Industry, who witnessed the official record certificate presentation.

The ASEAN Records certificate was officially presented to Mr. Azrul Reza Aziz, Chief Executive Officer (CEO) of MARii, and witnessed by YB Senator Tengku Datuk Seri Zafrul Tengku Abdul Aziz, marking a significant moment for Malaysia’s leadership in automotive innovation.

“This record is not just about the distance covered,” said Mr. Azrul. “It’s about breaking through boundaries, fostering partnerships, and driving forward a greener future for ASEAN.”

A Trailblazing Regional Drive

Traversing Vietnam, Laos, Cambodia, Thailand, the Philippines, Brunei, Indonesia, Singapore, and Malaysia, the convoy was led by Proton’s eMas EV, highlighting Malaysia’s position at the forefront of sustainable and autonomous vehicle development.

This groundbreaking expedition demonstrates the technological strength, resilience, and collaboration potential across ASEAN member nations—promoting not only the capabilities of homegrown EV technology but also reinforcing regional cooperation in the clean energy transition.

Heroes Behind the Wheel

The success of this ambitious journey would not have been possible without the dedicated convoy team, who braved unpredictable terrains and long-haul drives. The four lead drivers representing Malaysia’s excellence in endurance and skill were: Mohd Adib Bin Mohd Azam, Justin Mah Mun Ming, Kavindran Vasanthasegaran

These individuals embody the spirit of ASEAN unity and innovation, and their determination has inspired countless others to pursue the path of progress.

Looking Ahead

As the region shifts towards electric and autonomous mobility, initiatives like the ASEAN Unity Drive serve as powerful catalysts in building awareness, promoting technological advancement, and fostering a united ASEAN identity.

MARii, in collaboration with its strategic partners, aims to continue breaking boundaries and driving change across Southeast Asia.

For media inquiries or more information, please visit: https://autoshow.my/

ASEAN Records Recognizes the Malaysian Franchise Association (MFA) for Hosting the Region’s Longest-Running Annual Franchise Exhibition

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ASEAN Records Recognizes the Malaysian Franchise Association (MFA) for Hosting the Region’s Longest-Running Annual Franchise Exhibition

ASEAN Records is proud to officially recognize the Malaysian Franchise Association (MFA) with the prestigious ASEAN Record for: “ASEAN’s Longest-Running Annual Franchise Exhibition – 32 Editions Since 1994”

This historic accolade was presented on 7th May 2025 during the Networking Dinner of the ASEAN Franchise Convention 2025 (AFC2025), held at the Diamond Ballroom, Level G, Mandarin Oriental Hotel Kuala Lumpur. The ASEAN Record was awarded in the esteemed presence of YB Datuk Ewon Benedick, Malaysia’s Minister of Entrepreneur and Cooperatives Development (KUSKOP), who officiated the ceremony as Guest of Honour.

Organized annually without fail since 1994, the Malaysia International Franchise Exhibition (FIM) has firmly established itself as a landmark event in ASEAN’s franchising industry. In collaboration with KUSKOP, MFA’s consistent efforts in promoting entrepreneurship, expanding regional franchise networks, and strengthening Malaysia’s role as a franchise hub in ASEAN have been instrumental in shaping the sector’s success.

The exhibition, now in its 32nd edition, will officially run from 8th – 10th May 2025 at the Kuala Lumpur Convention Centre (KLCC), gathering top franchise brands, potential investors, and business leaders from across the ASEAN region.

“This record is not just about longevity. It represents decades of dedication, resilience, and progressive leadership in ASEAN’s franchise ecosystem,” said Datuk Dr Radzali Bin Hassan, Chaiman or MFA

ASEAN Records congratulates MFA for this momentous achievement and applauds the association’s continued contribution to economic empowerment and regional excellence.

Asia Big Power Secures ASEAN Record for Largest Rooftop Beverage Can Replica at Official Big Bee Product Launch

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Asia Big Power Secures ASEAN Record for Largest Rooftop Beverage Can Replica at Official Big Bee Product Launch

Asia Big Power proudly celebrated a landmark achievement with the unveiling of the Largest Rooftop Beverage Can Replica in ASEAN, as recognized by ASEAN Records. The record-setting replica, prominently displayed atop the Big Bee factory, marks a bold new chapter in branding and innovation for the Malaysian beverage industry.

This milestone coincided with the Official Big Bee Product Launch, officiated in grand style by two distinguished guests:
Y.M. Tengku Dato’ Dr. Hishammuddin Zaizi Bin Y.A.M. Tengku Bendahara Azman Shah Alhaj, Advisor to the Badminton Association of Malaysia (BAM), and
H.E. Ambassador Ekitéla Ronald John Moru, Kenyan Ambassador to Malaysia.

The record title:
“ASEAN’s Largest Rooftop Beverage Can Replica (Installed by Asia Big Power Sdn Bhd)”
was officially presented during the event, celebrating a remarkable display measuring prominently across the company’s rooftop skyline—symbolizing scale, ambition, and homegrown pride.

Under the leadership of Mr. Raymond Chong, Asia Big Power Sdn Bhd unveiled Big Bee, a refreshing new range of natural honey-based beverages crafted for health-conscious consumers. These products include:

  • Grass Jelly with Honey Drink
  • Aloe Vera with Honey Drink
  • Pineapple with Honey Drink
  • Honey Carbonated Drink
  • Bird’s Nest with Honey Drink

Each product reflects the brand’s commitment to quality, natural ingredients, and modern taste preferences—blending tradition with innovation to promote wellness through accessible beverages.

“This is not just a product launch—it’s a statement,” said Mr. Raymond Chong. “Big Bee is Malaysia’s answer to modern, health-forward drinks, and our rooftop can replica represents our boldness in standing tall, literally and figuratively, across ASEAN.”

The event drew support from regional trade partners, local distributors, media, and community leaders, marking a proud day for Malaysia’s F&B sector. With the ASEAN Records title now secured, Big Bee aims to expand its footprint across Southeast Asia, sharing Malaysia’s natural goodness in every bottle.

About Asia Big Power Sdn Bhd:
A Malaysian homegrown success story, Asia Big Power Sdn Bhd is the company behind Big Bee—Malaysia’s newest honey-based beverage brand. Focused on quality, health, and innovation, Big Bee is set to take the regional market by storm with its unique flavor profiles and commitment to natural ingredients.

ASEAN Records Honours Uganda High Commission & World One for Hosting ASEAN’s First East African Community Country Business Forum & Expo 2025

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ASEAN Records Honours Uganda High Commission & World One for Hosting ASEAN’s First East African Community Country Business Forum & Expo 2025

A historic milestone was achieved this week as the Uganda High Commission in Kuala Lumpur, in collaboration with World One and Virtue Arts Enterprise, hosted the ASEAN’s First East African Community Country Business Forum & Expo at the Renaissance Hotel Kuala Lumpur. The prestigious recognition was formally acknowledged by ASEAN Records during the event’s opening day, marking a significant leap in bilateral cooperation and cross-regional trade development.

Held under the theme “Business Without Borders”, the 2-day Uganda-Malaysia Business Expo brought together leading government officials, diplomats, investors, and business communities from both regions. The event aimed to elevate trade relations, promote bilateral investments, and build a strategic platform for economic cooperation between ASEAN and the East African Community, with a special focus on Uganda.

Celebrating a Record-Setting Collaboration

ASEAN Records officially presented the certificate to commemorate the forum as the “ASEAN’s First East African Community Country Business Forum & Expo”, recognizing its pioneering role in bridging ASEAN-Africa diplomatic and economic relations. The accolade highlights the success of a landmark initiative that united two regions through business, innovation, culture, and shared development goals.

Distinguished Guests & Collaborative Focus

The Business Forum was graced by esteemed dignitaries, including:

  • YB Tuan Nik Nazmi bin Nik Ahmad, Minister of Natural Resources & Environmental Sustainability
  • Dato’ Seri Mohd Rafizi bin Ramli, Minister of Economic Affairs of Malaysia
  • YB Datuk Seri Haji Mohamad bin Sabu, Minister of Agriculture and Food Security
  • H.E. Dr. Betty Oyella Bigombe, Uganda High Commissioner to Malaysia
  • Hon. Ruth Nankabirwa Ssentamu, Uganda Minister of Energy and Mineral Development

These leaders underscored the significance of deepening Malaysia-Uganda ties in sectors such as agriculture, energy, tourism, education, and manufacturing.

Highlights of the Business Forum & Expo

  • Main Conference Sessions & Workshops: Featuring investment climate discussions, keynote addresses, and interactive business panels.
  • Business Expo Pavilion: Showcased Ugandan products and services across agriculture, textiles, tourism, IT, and more.
  • Cultural Exchange Gala Dinner: A cross-cultural celebration highlighting Ugandan and Malaysian traditions, cuisines, and performances.
  • Trade Missions & B2B Networking: Included scheduled meetings between business representatives to explore joint ventures and trade opportunities.

A Blueprint for Future Regional Integration

The ASEAN Records recognition signals the beginning of a broader agenda for regional cooperation. With Uganda’s strategic position within COMESA, EAC, and AfCFTA, and Malaysia’s role as an ASEAN economic hub, the Business Expo laid the foundation for a long-term economic bridge between ASEAN and Africa.

“This is not just a record—it’s a movement towards regional solidarity, economic inclusion, and cultural harmony,” said Datuk Irwin Cheong, Co-Founder of World One. We are proud to recognize this as the first of many future engagements between ASEAN and the East African Community.”

Looking Ahead

Following the Expo’s success, both Malaysia and Uganda have expressed intent to explore recurring business exchanges, joint investment councils, and future trade expos across ASEAN and EAC member states.

Marine Gold Marketing (Mascorn) Earns Prestigious ASEAN Records Recognition for Innovation in Healthy Corn-Based Snacks

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Marine Gold Marketing (Mascorn) Earns Prestigious ASEAN Records Recognition for Innovation in Healthy Corn-Based Snacks

Marine Gold Marketing, the proud brand owner of Mascorn, has been officially recognized by ASEAN Records with the distinguished title: “ASEAN’s First Grower and Manufacturer of Healthy Sweet Corn Snacks, Featuring Organic Purple Corn Gelato and Corn-in-Cup, Delivered Fresh from Homegrown Crops to Kiosks in Under 24 Hours.”

This remarkable recognition celebrates Mascorn’s unique farm-to-snack innovation, combining freshness, nutrition, and speed. From fertile Malaysian soil to consumer hands, Mascorn ensures their sweet corn-based treats—such as their signature Organic Purple Corn Gelato and Corn-in-Cup—are delivered within 24 hours, preserving the natural taste and quality of each homegrown crop.

At the ASEAN Records Raya Celebration 2025, held at King’s Park Genting Highlands, Mascorn was honored alongside other visionary companies that are setting new benchmarks across the region. The event was officiated by Y.A.M. Tengku Laksamana Selangor, His Highness Prince Sulaiman Shah Al-Haj, and gathered more than 200 distinguished guests including diplomats, business leaders, and industry pioneers.

“Mascorn’s recognition is a proud testament to our team’s commitment to sustainable farming, freshness, and creative innovation in healthy snacking. We’re incredibly honored to be listed in ASEAN Records and to represent Malaysia on the regional stage,” said Ms Esther Wong, Chief Executive Officer from Marine Gold Marketing Sdn Bhd.

Mascorn’s operations focus on delivering both health and taste without compromise. By utilizing only the freshest sweet corn harvested from their own farms, the brand ensures top-tier quality while minimizing environmental impact through localized sourcing and efficient supply chains.

With kiosks and partners expanding across ASEAN, Mascorn is redefining what it means to enjoy snacks that are not only delicious but also farm-fresh and health-forward.

About Marine Gold Marketing Sdn Bhd (Mascorn):
Mascorn is a leading Malaysian company specializing in the cultivation and processing of premium sweet corn and corn-based products. With a mission to deliver nutritious, innovative, and sustainable food experiences, Mascorn is committed to quality, freshness, and community well-being across the region.

For media inquiries or partnerships, please contact: www.mascorn.com

EF Store’s AVOMILK by XIAO HEALTHY Recognized by ASEAN Records for Innovation in Plant-Based Wellness

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EF Store’s AVOMILK by XIAO HEALTHY Recognized by ASEAN Records for Innovation in Plant-Based Wellness

EF Store Sdn Bhd, the company behind the increasingly popular wellness beverage AVOMILK by XIAO HEALTHY, has achieved a remarkable milestone by being officially recognized by ASEAN Records for their unique formulation and contribution to the regional health food industry.

The ASEAN Record title: “ASEAN’s First Halal Natural Plant-Based Avocado Soy Milk with the Highest Avocado Content – 30g Per Serving for a 180ml Drink, Equivalent to One Full Avocado”

This accolade celebrates AVOMILK as a pioneering product that merges nutritional excellence with plant-based innovation. Every 180ml serving of AVOMILK contains 30 grams of fresh avocado, providing the health benefits of a full avocado in a convenient, ready-to-drink format. In addition to its plant-based formulation, AVOMILK is certified Halal, ensuring it is inclusive for consumers across diverse backgrounds in ASEAN.

A Healthier Way Forward

AVOMILK by XIAO HEALTHY was developed to meet growing consumer demand for clean-label, nutrient-dense alternatives to traditional dairy beverages. Rich in heart-healthy fats, dietary fiber, antioxidants, and essential vitamins, this drink not only supports overall wellness but also appeals to health-conscious individuals seeking both taste and nutrition.

LENG ONG Founder & CEO of EF Store Sdn Bhd, shared:

“We created AVOMILK with a mission to deliver functional wellness in a bottle. To be recognized at the ASEAN level is a true honor, and it reinforces our commitment to innovate natural, wholesome products that promote healthier lifestyles.”

Official Recognition by ASEAN Records

The ASEAN Records certificate was presented during the Raya Celebration 2025 – Gather of Achievers event, held at King’s Park Genting Highlands. The event was officiated by Y.A.M. Tengku Laksamana Selangor, and attended by business leaders, record holders, and ASEAN dignitaries.

EF Store Sdn Bhd’s recognition marks a new chapter in its journey as a champion of wellness innovation and sets a benchmark for future plant-based beverages in the ASEAN region.

About EF Store Sdn Bhd / XIAO HEALTHY

EF Store Sdn Bhd is a Malaysia-based company dedicated to creating functional and nutritious food and beverage products under its flagship brand XIAO HEALTHY. With a focus on natural ingredients and scientifically backed formulations, the brand aims to make health accessible, enjoyable, and sustainable for all.

For more information, please visit: www.xiaohealthy.com

ASEAN Records Hosts Raya Celebration 2025 with Business Leaders, Record Holders & ASEAN Dignitaries

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ASEAN Records Hosts Raya Celebration 2025 with Business Leaders, Record Holders & ASEAN Dignitaries

ASEAN Records, in collaboration with King’s Park Genting Highlands, the Malaysian Franchise Association (MFA), and the Malaysia Digital Chamber of Commerce (MDCC), proudly hosted the Raya Celebration 2025 at the iconic King’s Park Sales Gallery. Held under the theme “A Celebration of Unity, Leadership, and Partnership,” the evening brought together over 200 guests including business leaders, record holders, ASEAN representatives, and embassy dignitaries.

The event was graced by Y.A.M. Tengku Laksamana Selangor, His Highness Prince Sulaiman Shah Al-Haj, who officiated the certificate presentation and witnessed the Memorandum of Understanding (MOU) signing ceremony. The event marked the 4th edition of the “Gather of Achievers” series, with ASEAN Records Managing Director Ms. Gillian Ooi presenting a recap of previous gatherings and strategic milestones, including their endorsement by the ASEAN Secretariat—a recognition earned after 1.5 years of engagement with embassies, trade associations, and government bodies across the region.

“Let us continue to uplift one another, support impactful ventures, and inspire the next generation to rise even higher. Together, we are not only celebrating records—we are building legacies that will resonate across borders. said Mr. Eldrick Koh, Organising Chairman of Raya Celebration 2025, President, Malaysia Digital Chamber of Commerce, Director, ASEAN Records

“We are not just a recognition body. We are building a Community of Achievers—a regional ecosystem of leaders, visionaries, and collaborators who grow and celebrate together,” said Ms. Gillian Ooi during her address.

Highlights of the Event:

ASEAN Records Certificate Presentation Ceremony
Three exceptional companies were honored and officially listed in ASEAN Records:

EF Store Sdn Bhd (AVOMILK by Xiao Healthy)
ASEAN’s First Halal Natural Plant-Based Avocado Soy Milk with 30g avocado per 180ml serving

ENSO S&A Health House Sdn Bhd (The Living Clinic)
ASEAN’s Highest Documented Number of Regenerative Therapy Procedures (466 sessions in 18 days)

Marine Gold Marketing Sdn Bhd (Mascorn)
ASEAN’s First Grower & Manufacturer of Healthy Sweet Corn Snacks featuring corn gelato and “corn-in-a-cup”

MOU Signing Ceremony
An MOU was signed between ASEAN Records and MFA, represented by Ms. Gillian Ooi and Mr. Eldrick Koh, furthering collaboration in entrepreneurship, business exposure, and regional excellence.

Token of Appreciation
Special tokens were presented to Guest of Honor Y.A.M. Tengku Sulaiman Shah and venue host Datuk Wira Jayandren of King’s Park Genting Highlands, by ASEAN Records, MFA, and MDCC representatives.

The evening concluded with a buffet dinner, cultural performances, and a lucky draw sponsored by EF Store, ENSO, Mascorn, ASEAN Records, and OWG Group.

Sì Sì Nán Cūn Makes History with ASEAN Record Recognition

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Sì Sì Nán Cūn Makes History with ASEAN Record Recognition

Sì Sì Nán Cūn, a unique Taiwanese dining concept by Phase 2 (M) Sdn. Bhd., has officially been recognized by ASEAN Records for its exceptional cultural and culinary innovation. The record title awarded is:“ASEAN’s First Taiwanese Restaurant to Offer a Military Village-Style Set Meal Featuring Award-Winning Braised Pork Rice”

This historic accolade was presented at a vibrant pre-opening event titled “One Night in Taipei”, held at Sì Sì Nán Cūn Concept Store, Pavilion Bukit Jalil, in conjunction with the launch of their latest flagship outlet. The evening unfolded as a multisensory celebration of Taiwanese heritage, drawing guests from across the region for a night of nostalgia, flavor, and cultural pride.

Honoring the Culinary Legacy of Taiwan’s Military Villages

Sì Sì Nán Cūn (四四南村), meaning “44 South Village,” draws inspiration from Taiwan’s storied military dependents’ villages—communities established in the 1940s to house soldiers and their families. These villages gave rise to a unique subculture and cuisine, blending regional Chinese flavors into a singular Taiwanese identity.

The award-winning Braised Pork Rice (滷肉飯) served at Sì Sì Nán Cūn embodies this legacy. Rich, fragrant, and lovingly slow-cooked, the dish is the heart of the restaurant’s military village-style set meal, which also features handmade side dishes that recreate the taste and emotion of a traditional Taiwanese home kitchen.

With this award, Sì Sì Nán Cūn becomes the first restaurant in ASEAN to formally offer such a cultural experience under a structured, themed dining concept.

An Immersive Cultural Experience at the Grand Opening

Held on 13 April 2025, the pre-opening celebration was themed “One Night in Taipei” and transported guests into a stylized Taipei street night market. The event featured:

The evening also featured classic Taiwanese decor, live performances, and a tasting session of the set meal that led to the ASEAN Records milestone.

The ribbon-cutting was officiated by key stakeholders, members of the media, and cultural ambassadors, while the ASEAN Records certificate and plaque were presented by representatives of ASEAN Records, marking the official recognition.

A Word from the Founders

“We are deeply honored to be recognized by ASEAN Records for bringing a meaningful part of Taiwanese culture to Malaysia and beyond,” said the founders of Sì Sì Nán Cūn. “This isn’t just a restaurant—it’s a bridge between generations, a tribute to our parents and grandparents, and an invitation to experience Taiwan through the warmth of food and memory.”

They added, “Our military village-style set meal isn’t just about taste—it’s about storytelling, emotion, and authenticity. This record will help us share that story with even more people across ASEAN.”

About Sì Sì Nán Cūn

Sì Sì Nán Cūn is a concept restaurant under Phase 2 (M) Sdn. Bhd., inspired by the historic “44 South Village” in Taipei. The brand seeks to preserve and share the nostalgic food culture of Taiwan’s military dependents’ villages through carefully curated menus, vintage-themed interiors, and a strong emphasis on community.

From its iconic Braised Pork Rice to hand-cut pickled vegetables and Taiwanese cold brews, every dish is a chapter in the story of those who grew up in Taiwan’s old neighborhoods.

The Pavilion Bukit Jalil outlet represents a significant step in the brand’s expansion journey, with future locations being explored across Malaysia and the ASEAN region.

Kinohimitsu Celebrates ASEAN Recognition at Collagen Day 2025 and Official Launch of Collagen Diamond Pro in Singapore

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Kinohimitsu Celebrates ASEAN Recognition at Collagen Day 2025 and Official Launch of Collagen Diamond Pro in Singapore

Kinohimitsu, a pioneer in wellness and beauty innovation, celebrated a significant milestone during its annual Collagen Day 2025 event held at Marriott Tang Plaza, Singapore, with the prestigious recognition as ASEAN’s Most Awarded Collagen Brand, presented by ASEAN Records.

The brand was honored for its outstanding track record of 188 consecutive gold wins and global recognitions since 2002, a remarkable achievement that positions Kinohimitsu at the forefront of ASEAN’s health and beauty sector. This acknowledgment underscores two decades of excellence, trust, and consumer loyalty earned through scientifically backed formulations and a consistent commitment to wellness.

Representatives from ASEAN Records formally presented the accolade to Mr. Ting Yen Hock (Executive Chairman), Mr. Marcus Chong (Executive Director), Mr. Chong KaWee (Chief Executive Officer), and Ms. Jennifer Chin (Chief Operating Officer) of Kino Biotech Group during the exclusive recognition ceremony.

“Kinohimitsu’s 188 gold wins are more than just awards—they symbolize our unwavering mission to enhance beauty from within and empower individuals with the tools for healthier, more confident lives,” said Mr. Chong KaWee. “As Singapore commemorates SG60, we are proud to reflect its spirit of innovation and resilience. This ASEAN recognition is a testament to our journey, and we remain committed to inspiring confidence across the region.”

The event also marked the official debut of Collagen Diamond Pro, a next-generation beauty drink packed with 5,500mg Marine Collagen Peptides, NMN, trans-Resveratrol, and Vitamin C. Tailored to combat collagen loss, boost energy, and protect against environmental stressors, it’s delivered in a delicious Apple-Pineapple flavor—low in sugar and calories, and easy to consume on the go.

Adding star power to the event, renowned Hong Kong artistes Lai Lok Yi and Mayanne Mak joined the product launch, reflecting Kinohimitsu’s growing influence across Asia. With its first Collagen Day hosted in Singapore, Kinohimitsu strengthened its regional presence and reaffirmed its mission to merge science with nature, empowering millions to embrace beauty, vitality, and confidence from within.

Ms. Ng Poh Mun, the group’s Dietician, later provided insights into the product formulation and its benefits, reinforcing Kinohimitsu’s leadership in evidence-based wellness solutions. The event concluded with networking and activities, offering attendees a dynamic platform for interaction, experience sharing, and celebration.

About Kinohimitsu
Kinohimitsu is a leading beauty and wellness brand under Kino Biotech Group, committed to natural and effective solutions backed by science. With a presence in over 6,000 points of sale across ASEAN and beyond, Kinohimitsu continues to redefine beauty through inner health, helping millions achieve their wellness goals.

LNM Wealth Advisory Honoured with ASEAN Record for Pioneering Corporate Philanthropy through Three Humanitarian NGOs

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LNM Wealth Advisory Honoured with ASEAN Record for Pioneering Corporate Philanthropy through Three Humanitarian NGOs

LNM Wealth Advisory has achieved a historic milestone by being officially acknowledged by ASEAN Records with the prestigious title: “ASEAN’s First Financial Services Firm to Establish 3 NGOs Since 2018, Facilitating Flood Relief Aid for 278,188 Families, Benefiting 1,405,844 Individuals, with In-Kind and Monetary Donations Totaling RM17,421,057 Over 7 Years (2018–2024).”

This extraordinary achievement recognizes LNM Wealth Advisory’s enduring commitment to social responsibility and community empowerment across Malaysia and beyond, through the founding and development of Yayasan Muhibbah, Muhibbah Food Bank Malaysia, and En Xin Soup Kitchen.

Transforming Compassion into Action

Since 2018, LNM Wealth Advisory has channeled its corporate philosophy into tangible impact, embracing the belief that true wealth lies in uplifting society. The journey began with the establishment of En Xin Soup Kitchen to provide hot meals to urban low-income communities. As humanitarian needs grew, Muhibbah Food Bank Malaysia was launched in 2019 to address systemic food insecurity, especially during natural disasters and the COVID-19 pandemic.

In 2024, Yayasan Muhibbah was formed as a structured initiative to centralize efforts in education, food aid, and sustainable community development. These three NGOs now operate collectively with over 300 volunteers, ranging from university students and retirees to medical professionals and social workers.

Milestones and Impact

From a five-person team in 2018 to a robust network across multiple sectors, LNM Wealth Advisory’s philanthropic branches have grown exponentially:

  • 278,188 families and 1.4 million individuals impacted by food and disaster relief
  • RM 17.4 million in combined value of goods and donations
  • Active partnerships with the Kelantan State Government, Malaysia’s Social Welfare Department (JKM), PPB Berhad, Kawan Food, Fipper Malaysia, and Aurelius Hospital, among others

Key initiatives include:

  • Daily meal distributions and health screenings by En Xin Soup Kitchen
  • Emergency aid and ongoing food security solutions by Muhibbah Food Bank
  • Educational support for children with disabilities via early intervention centres (e.g., Little Angels & Loving Angels)

Words from the Founder

Dr. J. Lo, Founder of LNM Wealth Advisory and Chairperson of Yayasan Muhibbah, shared:

“This ASEAN Records recognition is a tribute not just to our team, but to every kind-hearted donor, volunteer, and partner who has supported our mission. Our belief is simple: ‘Leaving No One Behind’. With this encouragement, we are more motivated than ever to bring sustainable change to vulnerable communities across ASEAN.”

Future Goals and Vision

WIth its ESG-aligned mission, LNM Wealth Advisory is focused on:

  • Expanding soup kitchens and early education centres for special-needs children
  • Building sustainable food ecosystems through community farming (e.g., Bugs Paradise Farm)
  • Establishing regional collaborations to promote Zero Hunger & Zero Poverty across ASEAN

This recognition places LNM Wealth Advisory at the forefront of corporate philanthropy and community-driven innovation, reinforcing its role as a changemaker dedicated to shaping a more equitable and compassionate ASEAN.

For more information on their work or to contribute, visit: https://muhibbahfoodbank.com/