Art & Entertainment - ASEAN RECORDS

Branding Association of Malaysia Sets ASEAN Records with Malaysia’s First and Largest Business Association-Led Flash Mob Featuring Cultural Heritage Attire

In a spectacular celebration of culture, unity, and innovation, the Branding Association of Malaysia has achieved a groundbreaking milestone, earning recognition under ASEAN Records for hosting Malaysia’s First and Largest Business Association-Led Flash Mob Featuring Cultural Heritage Attire at a UNESCO Heritage Site.

The event brought together 128 participants at the historic Christ Church Melaka, popularly known as the “Red Church,” blending Malaysia’s rich cultural heritage with modern-day collaboration. The vibrant flash mob was held to commemorate World Tourism Day 2025, endorsed by YB Leng Chau Yen, and featured business professionals adorned in Malaysia’s iconic cultural attire—from Baju Melayu to Nyonya Kebaya, Saree, Cheongsam, and more.

A Celebration of Culture and Unity

To the lively tune of “Rasa Sayang”, Malaysia’s beloved folk song, participants performed a spirited dance that showcased the nation’s diversity and cultural pride. This iconic moment symbolized the connection between Malaysia’s deep-rooted traditions and the innovation of its modern business community.

“This achievement reflects our dedication to preserving Malaysia’s cultural heritage while fostering collaboration among professionals,” said Datin Winnie Loo, President of the Branding Association of Malaysia. “By blending culture and business in such a creative way, we’ve set an inspiring example of unity and pride for future generations.”

The flash mob drew participants from various sectors, including prominent figures such as Datin Winnie Loo herself and YB Leng Chau Yen, creating a bridge between Malaysia’s cultural richness and the entrepreneurial spirit that drives its economy.

ASEAN Records Verification

The event was officially verified by ASEAN Records, with 128 participants confirmed through manual counting, photographic, and video evidence, ensuring transparency and credibility.

Eldrick Koh, Founder of ASEAN Records, remarked, “This extraordinary event by the Branding Association of Malaysia not only celebrates cultural heritage but also demonstrates the power of collaboration and creativity. It’s a true honor to document and recognize such a historic milestone.”

Promoting World Tourism Day 2025

The flash mob, filmed and shared widely on social media, amplified the message of World Tourism Day 2025, showcasing the vibrancy of Melaka’s cultural identity to audiences around the world. The event’s location at Christ Church Melaka, a UNESCO Heritage Site, further emphasized the importance of cultural preservation and tourism in Malaysia’s economic and social landscape.

“This milestone is more than a record—it’s a platform to celebrate our heritage, connect communities, and promote Malaysia as a global cultural destination,” said YB Leng Chau Yen, who endorsed the event.

About Christ Church Melaka

Located in the heart of Melaka, Christ Church Melaka, or the “Red Church,” is an iconic 18th-century Anglican church that stands as a symbol of the region’s rich cultural and historical significance. It remains one of the most cherished landmarks within Melaka’s UNESCO World Heritage Site.

(Left) Patrick Low, Ms Wong Chui Leng, YB Leng Chau Yen, Mr Eldrick Koh, Datin Winnie Loo, Ms Gillian Ooi, Ms Agnes Chua

About Branding Association of Malaysia

The Branding Association of Malaysia is a leading organization dedicated to empowering businesses through innovation, collaboration, and cultural appreciation. Its mission is to bridge tradition and modernity, fostering Malaysia’s unique identity while promoting excellence in business and culture.

ASEAN Records Officially Launched at the 2nd ASEAN Festival 2024

The ASEAN Records was officially launched today during the grand 2nd ASEAN Festival 2024, a four-day cultural festival held at GEM Box, Nilai. This monumental launch marks a new era in celebrating and documenting the extraordinary achievements within the ASEAN region, further strengthening regional unity and showcasing excellence.

Founded by Eldrick Koh and Gillian Ooi, ASEAN Records aims to honor exceptional achievements within the ASEAN community, encompassing individual, organizational, and collective contributions. With a commitment to fairness, credibility, and transparency, ASEAN Records sets a new standard for recognizing milestones that shape and inspire the region.

About ASEAN Records

ASEAN Records was officially approved by the ASEAN Secretariat on 1st December 2023, reinforcing its legitimacy as a trusted platform for honoring achievements across the region. The initiative focuses on measurable milestones that highlight contributions in areas such as cultural heritage, innovation, and entrepreneurship.

These records serve as benchmarks of credibility, ensuring each achievement is rigorously verified and meets the highest standards of authenticity. By celebrating these milestones, ASEAN Records highlights the strengths and potential of the ASEAN community, promoting pride and unity among its members.

The launch ceremony was officiated by Dr. Christina Yeo, representing YB Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts, and Culture Malaysia. Distinguished guests from ASEAN embassies and key organizations were present, including:

Y.M. Tengku Dato’ Dr Hishammudin Zaizi Bin Y.A.M. Tengku Bendahara Azman Shah Alhaj
Mr. Eldrick Koh – Founder, ASEAN Records & Organizing Chairman of ASEAN Festival
Ms. Gillian Ooi – Founder, ASEAN Records
H.E. Thepthavone Sengmany – Ambassador of Embassy of the Lao People’s Democratic Republic to Malaysia
H.E. Aung Soe Win – Ambassador of Embassy of the Republic of the Union of Myanmar
H.E. Lisualdo Gaspar – Ambassador of Embassy of the Democratic Republic of Timor-Leste
Ms. Tran Thi Chang – President, Malaysia-Vietnam Friendship Association
Mr. Roussel Reyes – Consul General, Embassy of the Republic of the Philippines

**H.E. Thepthavone Sengmany** Ambassador of Embassy of the Lao People’s Democratic Republic to Malaysia

**H.E. Aung Soe Win** Ambassador of Embassy of the Republic of the Union of Myanmar

**Ms. Tran Thi Chang** President, Malaysia-Vietnam Friendship Association

**Mr. Roussel Reyes** Consul General, Embassy of the Republic of the Philippines

**H.E. Lisualdo Gaspar** Ambassador of Embassy of the Democratic Republic of Timor-Leste

The Vision of ASEAN Records

Our vision is to create a platform that not only celebrates achievements but also inspires a culture of excellence within the ASEAN region. These records symbolize the resilience, creativity, and innovation of the people and organizations in our community.

ASEAN Records is more than just a recognition platform. It is a movement to spotlight the potential and extraordinary accomplishments of our region, bringing attention to stories that inspire and unite us.

Asia Big Power Sdn Bhd has achieved an ASEAN Record for creating Malaysia’s Largest Rooftop Beverage Can Replica: BIG BEE Honey Drinks Can Replica, measuring 10.65 meters in height and 6.03 meters in diameter

*City Coin Laundry Sdn Bhd has achieved an ASEAN Record for the Largest Self-Service Laundromat Chain in ASEAN, with 760 outlets*

*Eco Foodsoft (M) Sdn Bhd has achieved an ASEAN Record for ASEAN’s Largest Earthworm Farm by Monthly Vermicast Production, producing over 10 tons monthly*

*Rest N Go App Sdn Bhd (formerly Gintell Rest N Go) has achieved an ASEAN Record for the Largest Deployment of Vending Massage Chairs in ASEAN, with 6,691 units across seven ASEAN countries*

A Platform for Achievements

ASEAN Records honors achievements that represent the diverse strengths of ASEAN, from cultural heritage preservation to groundbreaking innovation and entrepreneurship. Each recognition undergoes a rigorous verification process, ensuring the integrity of every milestone documented.

By recognizing these contributions, ASEAN Records fosters pride in the region and creates opportunities for collaboration and growth across member countries.