In a spectacular celebration of culture, unity, and innovation, the Branding Association of Malaysia has achieved a groundbreaking milestone, earning recognition under ASEAN Records for hosting Malaysia’s First and Largest Business Association-Led Flash Mob Featuring Cultural Heritage Attire at a UNESCO Heritage Site.
The event brought together 128 participants at the historic Christ Church Melaka, popularly known as the “Red Church,” blending Malaysia’s rich cultural heritage with modern-day collaboration. The vibrant flash mob was held to commemorate World Tourism Day 2025, endorsed by YB Leng Chau Yen, and featured business professionals adorned in Malaysia’s iconic cultural attire—from Baju Melayu to Nyonya Kebaya, Saree, Cheongsam, and more.
A Celebration of Culture and Unity
To the lively tune of “Rasa Sayang”, Malaysia’s beloved folk song, participants performed a spirited dance that showcased the nation’s diversity and cultural pride. This iconic moment symbolized the connection between Malaysia’s deep-rooted traditions and the innovation of its modern business community.
“This achievement reflects our dedication to preserving Malaysia’s cultural heritage while fostering collaboration among professionals,” said Datin Winnie Loo, President of the Branding Association of Malaysia. “By blending culture and business in such a creative way, we’ve set an inspiring example of unity and pride for future generations.”
The flash mob drew participants from various sectors, including prominent figures such as Datin Winnie Loo herself and YB Leng Chau Yen, creating a bridge between Malaysia’s cultural richness and the entrepreneurial spirit that drives its economy.
ASEAN Records Verification
The event was officially verified by ASEAN Records, with 128 participants confirmed through manual counting, photographic, and video evidence, ensuring transparency and credibility.
Eldrick Koh, Founder of ASEAN Records, remarked, “This extraordinary event by the Branding Association of Malaysia not only celebrates cultural heritage but also demonstrates the power of collaboration and creativity. It’s a true honor to document and recognize such a historic milestone.”
Promoting World Tourism Day 2025
The flash mob, filmed and shared widely on social media, amplified the message of World Tourism Day 2025, showcasing the vibrancy of Melaka’s cultural identity to audiences around the world. The event’s location at Christ Church Melaka, a UNESCO Heritage Site, further emphasized the importance of cultural preservation and tourism in Malaysia’s economic and social landscape.
“This milestone is more than a record—it’s a platform to celebrate our heritage, connect communities, and promote Malaysia as a global cultural destination,” said YB Leng Chau Yen, who endorsed the event.
About Christ Church Melaka
Located in the heart of Melaka, Christ Church Melaka, or the “Red Church,” is an iconic 18th-century Anglican church that stands as a symbol of the region’s rich cultural and historical significance. It remains one of the most cherished landmarks within Melaka’s UNESCO World Heritage Site.
(Left) Patrick Low, Ms Wong Chui Leng, YB Leng Chau Yen, Mr Eldrick Koh, Datin Winnie Loo, Ms Gillian Ooi, Ms Agnes Chua
About Branding Association of Malaysia
The Branding Association of Malaysia is a leading organization dedicated to empowering businesses through innovation, collaboration, and cultural appreciation. Its mission is to bridge tradition and modernity, fostering Malaysia’s unique identity while promoting excellence in business and culture.