Good Taste Restaurant Recognised by ASEAN Records for Preserving Three-Generation Wanton Noodle Heritage Across Two Countries

Good Taste Restaurant Recognised by ASEAN Records for Preserving Three-Generation Wanton Noodle Heritage Across Two Countries

ASEAN Records is proud to officially recognise Good Taste Restaurant for achieving a significant regional milestone as the:

First Three-Generation Wanton Noodle Kopitiam Chain Operating in Two Countries, with the Most-Sold Handmade Dry Wanton Noodle in Dark Sauce
(1,722,575 plates sold across 30 outlets in 2025; 30 outlets across Malaysia and Indonesia as of June 2026; family recipe in continuous use since 1970).

This achievement reflects Good Taste Restaurant’s strong heritage, customer loyalty, and ability to scale a family recipe into a recognised kopitiam chain across the ASEAN region.

Preserving a Family Recipe Across Generations

Good Taste Restaurant traces its roots back to 1970, when Mr. Lee Jin began serving wanton noodles as a humble street vendor using a family recipe passed down from his grandfather.

Over the decades, the recipe continued to gain loyal support, eventually growing from a traditional street food favourite into a modern kopitiam chain.

Today, the brand continues to honour its three-generation culinary legacy while serving handmade dry wanton noodles in dark sauce to customers across Malaysia and Indonesia.

Scaling Heritage Flavours Across Two Countries

In 2025, Good Taste Restaurant recorded 1,722,575 plates sold across its 30 outlets, demonstrating strong consumer demand and operational consistency.

With 30 outlets across Malaysia and Indonesia as of June 2026, the brand has successfully expanded while maintaining the authenticity, taste, and quality of its signature wanton noodle recipe.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 30 June 2026 at Restoran Good Taste, Jalil Link, marking the formal recognition of Good Taste Restaurant’s record achievement.

The recognition was received on stage by Wilson Lee, Chief Executive Officer; William Lee, Head of Central Kitchen; and Willoon Lee, Chief Operating Officer of Good Taste Restaurant, and was witnessed by Chef Hugo Leung Man To (梁文韬), representing the family leadership behind the brand’s growth and continued culinary legacy.

Voices of Leadership

Reflecting on the recognition, Wilson Lee, Chief Executive Officer of Good Taste Restaurant, shared:

“This recognition is a meaningful tribute to our family’s journey, from a humble street stall to a kopitiam chain serving customers across two countries.

Our recipe has been passed down through generations, and this milestone reminds us of the responsibility we carry to preserve its taste, quality, and heritage.

We are grateful to every customer, team member, and partner who has supported Good Taste Restaurant, and we will continue sharing our family’s wanton noodle legacy with more people across the region.”

About Good Taste Restaurant

Good Taste Restaurant began in 1970 when Mr. Lee Jin started as a street vendor, serving wanton noodles based on a family recipe inherited from his grandfather.

In 2008, he opened his first shop to serve a growing customer base, and in 2013, the recipe was passed down to his three sons, who expanded the business into a modern kopitiam chain.

Today, Good Taste Restaurant operates across Malaysia and Indonesia, offering its signature handmade dry wanton noodle in dark sauce while preserving a culinary legacy built on family heritage, consistency, and customer trust.

For more information, visit:
https://goodtastenoodle.com/

Good Taste Restaurant achieves ASEAN Records for fastest Expanding Wonton Egg Noodle Chain

Good Taste Restaurant achieves ASEAN Records for fastest Expanding Wonton Egg Noodle Chain

Good Taste Oriental Holdings Sdn. Bhd. has officially been recognized by ASEAN Records for achieving: “ASEAN’s Fastest Expanding Wonton Egg Noodle Chain, Established in 1970 with a Three-Generation In-House Noodle Recipe and Signature Dark-Colored Sauce, Achieving Its Largest Expansion with 12 New Outlets in 2024.”

With a legacy spanning over five decades, Good Taste continues to make waves in the F&B industry with its signature handmade wonton egg noodles and rich dark-colored sauce, a recipe perfected over three generations.

Unprecedented Growth & Expansion

In 2024, Good Taste Oriental embarked on its largest expansion yet, opening 12 new outlets across Malaysia, reinforcing its position as one of the fastest-growing traditional wonton noodle chains in ASEAN.

🔹 Existing Outlets:

  1. Taman Desa
  2. Raub
  3. Muar
  4. KL Gateway Mall
  5. Kota Kemuning
  6. Bukit Raja
  7. Puchong
  8. Kepong
  9. Seremban
  10. Melaka
  11. Batu Pahat
  12. Bukit Indah JB

This expansion marks a historic milestone for the brand as it enters new international markets, bringing its authentic wonton noodle legacy to more customers in the ASEAN region.
– 15 New Outlets in Malaysia
First International Expansion to Indonesia

A Legacy of Excellence Since 1970

Good Taste Oriental has built its reputation on authentic flavors, quality ingredients, and time-honored techniques passed down through generations. From its handmade egg noodles to its rich and flavorful dark-colored sauce, the brand has remained a favorite among Malaysians for over 50 years.

“We are incredibly honored to receive this recognition from ASEAN Records,” said Dato Sri’ Wilson Lee, Founder of TENHO Group‘ . “This achievement is a testament to our unwavering commitment to preserving tradition while expanding our footprint across Malaysia and beyond.”

A Bright Future Ahead

With its largest expansion ever, Good Taste Oriental Holdings is set to strengthen its presence across Malaysia while bringing its signature wonton noodles to Indonesia. The company remains dedicated to maintaining the highest standards of taste, quality, and service as it continues to grow.

About Good Taste Oriental Holdings Sdn. Bhd.

Founded in 1970, Good Taste Oriental Holdings Sdn. Bhd. is one of Malaysia’s most beloved wonton noodle chains, offering an authentic taste of traditional egg noodles with a signature dark-colored sauce. With a strong emphasis on heritage, quality, and culinary craftsmanship, Good Taste continues to expand its legacy across Malaysia and ASEAN.

For more information, visit [Good Taste Restaurant].