LNM Wealth Advisory has achieved a historic milestone by being officially acknowledged by ASEAN Records with the prestigious title: “ASEAN’s First Financial Services Firm to Establish 3 NGOs Since 2018, Facilitating Flood Relief Aid for 278,188 Families, Benefiting 1,405,844 Individuals, with In-Kind and Monetary Donations Totaling RM17,421,057 Over 7 Years (2018–2024).”
This extraordinary achievement recognizes LNM Wealth Advisory’s enduring commitment to social responsibility and community empowerment across Malaysia and beyond, through the founding and development of Yayasan Muhibbah, Muhibbah Food Bank Malaysia, and En Xin Soup Kitchen.
Transforming Compassion into Action
Since 2018, LNM Wealth Advisory has channeled its corporate philosophy into tangible impact, embracing the belief that true wealth lies in uplifting society. The journey began with the establishment of En Xin Soup Kitchen to provide hot meals to urban low-income communities. As humanitarian needs grew, Muhibbah Food Bank Malaysia was launched in 2019 to address systemic food insecurity, especially during natural disasters and the COVID-19 pandemic.
In 2024, Yayasan Muhibbah was formed as a structured initiative to centralize efforts in education, food aid, and sustainable community development. These three NGOs now operate collectively with over 300 volunteers, ranging from university students and retirees to medical professionals and social workers.
Milestones and Impact
From a five-person team in 2018 to a robust network across multiple sectors, LNM Wealth Advisory’s philanthropic branches have grown exponentially:
- 278,188 families and 1.4 million individuals impacted by food and disaster relief
- RM 17.4 million in combined value of goods and donations
- Active partnerships with the Kelantan State Government, Malaysia’s Social Welfare Department (JKM), PPB Berhad, Kawan Food, Fipper Malaysia, and Aurelius Hospital, among others
Key initiatives include:
- Daily meal distributions and health screenings by En Xin Soup Kitchen
- Emergency aid and ongoing food security solutions by Muhibbah Food Bank
- Educational support for children with disabilities via early intervention centres (e.g., Little Angels & Loving Angels)
Words from the Founder
Dr. J. Lo, Founder of LNM Wealth Advisory and Chairperson of Yayasan Muhibbah, shared:
“This ASEAN Records recognition is a tribute not just to our team, but to every kind-hearted donor, volunteer, and partner who has supported our mission. Our belief is simple: ‘Leaving No One Behind’. With this encouragement, we are more motivated than ever to bring sustainable change to vulnerable communities across ASEAN.”
Future Goals and Vision
WIth its ESG-aligned mission, LNM Wealth Advisory is focused on:
- Expanding soup kitchens and early education centres for special-needs children
- Building sustainable food ecosystems through community farming (e.g., Bugs Paradise Farm)
- Establishing regional collaborations to promote Zero Hunger & Zero Poverty across ASEAN
This recognition places LNM Wealth Advisory at the forefront of corporate philanthropy and community-driven innovation, reinforcing its role as a changemaker dedicated to shaping a more equitable and compassionate ASEAN.
For more information on their work or to contribute, visit: www.muhibbahfoodbankmalaysia.com
