ASEAN Records is proud to officially recognise Shen Loon Young for achieving the milestone:
Most Naturally Fermented Coconut Blossom Vinegar with Honey Infusion and Tryptophan Sold Within a Three-Month Period (16,895 units; RM1,402,918 total revenue; March–May 2026)
This recognition celebrates Shen Loon Young’s success in bringing innovative functional wellness products to market through its Shen Loon Young Coconut Blossom Vinegar, formerly known as Artvine Coconut Vinegar, combining traditional natural fermentation techniques with modern nutritional ingredients to create a premium wellness beverage that achieved outstanding commercial success within just three months.
Expanding Nearly Five Decades of Wellness Expertise
Established in 1978, Shen Loon She Enterprise Sdn Bhd has spent nearly five decades building one of Malaysia’s recognised health and wellness businesses. Today, its products are distributed throughout Malaysia and Singapore, with a retail presence in major pharmacy chains including Alpro Pharmacy and Watsons, alongside its own outlets in Kuala Lumpur, Penang, Johor Bahru, and Singapore.
Recognising the growing demand for naturally fermented wellness products, the company completed the acquisition of Artvine Coconut Vinegar, marking a strategic expansion from modern nutritional supplements into traditional natural wellness solutions. This acquisition represents an important milestone in Shen Loon She’s long-term vision of building a more comprehensive wellness ecosystem that combines modern nutritional science with traditional health wisdom.
Preserving a 30-Year Heritage of Natural Fermentation
For more than 30 years, Artvine Coconut Vinegar has been produced using traditional natural fermentation methods and carefully selected ingredients, earning the trust of loyal consumers in Malaysia.
The product is naturally fermented from coconut blossom sap over approximately 2,160 hours, preserving a time-honoured fermentation process before being enhanced with honey infusion and tryptophan to create a premium wellness formulation that combines traditional knowledge with modern nutritional innovation.
Following the acquisition, Shen Loon Young has retained the original formulation, natural brewing techniques, and traditional taste while introducing a refreshed brand identity designed to appeal to a new generation of health-conscious consumers.
Strong Market Acceptance Within Three Months
Between March and May 2026, Shen Loon Young Coconut Blossom Vinegar recorded sales of 16,895 units, generating total revenue of RM1,402,918.
This remarkable achievement demonstrates strong consumer confidence in naturally fermented wellness products while reflecting the growing demand for functional beverages that combine traditional ingredients with contemporary nutritional formulations.
The milestone also highlights the company’s effective brand transition, market positioning, and expanding influence within Malaysia’s wellness industry.
Introducing Shen Loon Young
Following the acquisition, Artvine Coconut Vinegar has officially entered a new phase of development under the Shen Loon Young wellness series.
Guided by the philosophy “Start Early. Stay Healthy. Stay Young.”, the new brand aims to encourage consumers to embrace preventive wellness at an earlier stage of life while making traditional wellness products more relevant to younger generations.
The word “Young” represents both youthful vitality and the Chinese concept of wellness and nurturing, reflecting the company’s belief that caring for one’s health should begin long before health challenges arise.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 29 June 2026.
The recognition was proudly received by Andy Lee, Chief Executive Officer of Shen Loon She, together with Xavier Ng Yi Sheng, Marketing Director, and Lean Yan Sheng, Marketing Manager, in acknowledgement of the company’s achievement in establishing a new benchmark for naturally fermented coconut blossom vinegar sales within a three-month period.
The presentation was held in conjunction with the official acquisition signing ceremony between Chia Hoy Sai, Founder of Artvine Coconut Vinegar, and Shen Loon Young, marking the beginning of a new chapter for the brand while preserving its philosophy of natural fermentation and wellness innovation.
The ceremony also marked the official launch of the Shen Loon Young wellness series, representing the brand’s next phase of development following the successful integration of Artvine Coconut Vinegar into the Shen Loon family.
Voices of Leadership
Reflecting on the recognition, Jameson Bau, Project Person-in-Charge of Shen Loon Young, shared:
“Receiving both the ASEAN Records and ASIA Records recognitions is a very meaningful milestone for us.
It is not just an achievement, but a recognition of the trust our customers have placed in our products over the years. It also motivates us to continue raising our standards in product quality, innovation, and customer care.
Shen Loon Young represents a new chapter for our brand. As we transition from Artvine Coconut Vinegar after joining the Shen Loon family, we wanted to build a brand that reflects today’s lifestyle and the future of wellness.
The word ‘Young’ carries two meanings. It represents being youthful, while also reflecting the Chinese concept of wellness and nurturing. Our belief is that taking care of your health should begin early, not only when health problems appear.
Guided by our philosophy, ‘Start Early. Stay Healthy. Stay Young.’, we hope to inspire more people to begin their wellness journey earlier, so they can enjoy healthier and better lives. This recognition gives us even greater confidence to introduce Shen Loon Young to more families across Malaysia and the region.”
Strengthening the Functional Wellness Industry in ASEAN
This achievement reflects the rapid growth of the functional food and wellness beverage industry throughout the ASEAN region, where consumers are increasingly seeking products made from natural ingredients and supported by innovative formulations.
By successfully commercialising naturally fermented coconut blossom vinegar enhanced with honey infusion and tryptophan, Shen Loon Young has demonstrated how product innovation, heritage preservation, and strategic brand development can create meaningful impact within the wellness industry.
As consumers place increasing emphasis on preventive healthcare and naturally fermented foods in the post-pandemic era, Shen Loon Young believes the wellness industry continues to offer significant long-term growth opportunities. The company remains committed to expanding its product portfolio, strengthening its distribution network, and making traditional wellness solutions more accessible to consumers across the region.
About Shen Loon She Enterprise Sdn Bhd
Shen Loon She Enterprise Sdn Bhd, established in 1978, is a Malaysian health and wellness company specialising in nutritional supplements and natural wellness products. Operating across Malaysia and Singapore, the company distributes its products through major pharmacy chains including Alpro Pharmacy and Watsons, as well as its own retail outlets located in Kuala Lumpur, Penang, Johor Bahru, and Singapore.
Following its acquisition of Artvine Coconut Vinegar, the company launched the Shen Loon Young wellness series, combining over 30 years of traditional natural fermentation heritage with modern wellness innovation. Guided by its philosophy of encouraging preventive health from an early age through its slogan, “Start Early. Stay Healthy. Stay Young.”, the company continues to expand its portfolio while promoting healthier lifestyles for consumers throughout Malaysia and the wider ASEAN region.
