ASEAN Records is proud to officially recognise Sintak Kee Foods Sdn Bhd for achieving the milestone:
First Manufacturer to Use Omega-3 Pork in Traditional Fuzhou Char Siew Pau with the Most Units Sold in a Single Year (2,238,391 units sold in 2025; Fuzhou Char Siew Pau in production since 2001, Omega-3 Pork variant introduced in 2024)
This recognition celebrates Sintak Kee Foods’ successful integration of modern ingredient innovation into one of Malaysia’s most iconic traditional Fuzhou delicacies. By combining authentic Fuzhou craftsmanship with Omega-3 pork, the company has demonstrated how heritage cuisine can evolve to meet modern consumer preferences while preserving its original flavour and cultural identity.
Preserving Traditional Flavours Through Modern Manufacturing
Established in 2001, Sintak Kee Foods Trading has grown into one of Malaysia’s established manufacturers of frozen buns and dim sum products. The company is known for producing authentic Chinese and Hong Kong-style buns and dim sum using time-honoured methods, supported by modern food manufacturing standards.
Through its subsidiary and distribution arm, the group has developed a strong nationwide market presence, supported by more than 2,000 sales points across Malaysia. Its products are supplied to morning markets, night markets, coffee shops, restaurants, mini markets, supermarkets, hypermarkets, frozen food stores, and other non-halal markets.
The company currently operates three modern production factories and warehouses in the Seri Kembangan Industrial Zone, with facilities spanning approximately 12,000 square feet each and supported by a workforce of about 200 employees.
Introducing Omega-3 Pork into Traditional Fuzhou Char Siew Pau
Sintak Kee Foods’ recognised achievement centres on its innovation in using Omega-3 pork in traditional Fuzhou Char Siew Pau, creating a product that brings together traditional pau-making techniques with a modern ingredient profile.
Its Honey BBQ Char Siew Pau is made with a savoury-sweet barbecue filling wrapped in soft pau skin, designed for frozen storage and convenient steaming. The product is distributed in a six-piece pack and manufactured in Malaysia under the Sintak Kee brand.
The Omega-3 pork variant was introduced in 2024, marking an important step in the company’s product innovation journey. By incorporating Omega-3 pork into a traditional Fuzhou-style pau, Sintak Kee Foods demonstrates how heritage food products can continue evolving while retaining the familiar flavours that consumers enjoy.
During product development, the team visited producers and pork farms across Malaysia to study Char Siew Pau preparation techniques and better understand raw material quality. Working closely with its supply chain partners, Sintak Kee Foods refined its recipe to reduce the strong pork aroma commonly associated with traditional fillings while preserving the authentic taste of Fuzhou-style Char Siew Pau.
A Record-Breaking Year of Consumer Demand
In 2025, Sintak Kee Foods recorded 2,238,391 units sold for its traditional Fuzhou Char Siew Pau using Omega-3 pork, establishing the milestone recognised by ASEAN Records.
This strong market response reflects the company’s ability to combine product innovation, consistent manufacturing, reliable distribution, and consumer trust across a wide sales network.
Beyond the Char Siew Pau category, Sintak Kee Foods has developed more than 200 varieties of frozen food products, including dim sum, traditional pau, cartoon character pau, premium packaged pau, western food and snack items, premium dim sum packaging, and homemade special sauces.
Preserving the Heritage of Fuzhou Cuisine
Beyond product innovation, Sintak Kee Foods remains committed to preserving the heritage of traditional Fuzhou cuisine in Malaysia.
According to the company, Fuzhou buns were once a common staple in traditional Malaysian coffee shops, particularly within communities originating from Sitiawan. As consumer preferences gradually shifted towards Hong Kong-style dim sum, authentic Fuzhou pastries became increasingly uncommon.
Through continuous product development and nationwide distribution, Sintak Kee Foods aims to introduce a new generation of consumers to traditional Fuzhou delicacies while demonstrating that Malaysian Fuzhou cuisine continues to possess strong commercial and cultural value.
Strengthening Quality, Safety, and Market Access
Sintak Kee Foods continues to place strong emphasis on product quality, food safety, and consumer confidence.
Its frozen products are securely packaged using hygienic, food-grade materials and designed with clear product descriptions and easy-to-follow consumption instructions. This supports maximum food safety while giving customers confidence when enjoying the company’s products.
The company’s manufacturing model combines advanced freezing technology, strict hygiene standards, and authentic traditional craftsmanship, allowing Sintak Kee Foods to scale production while preserving product consistency.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 26 June 2026.
The recognition was proudly received by Edmond Lee, Marketing Director of Sintak Kee Foods Sdn Bhd, together with Simon Low, Operation Director of Sintak Kee Foods Sdn Bhd, in acknowledgement of the company’s innovation in introducing Omega-3 pork into traditional Fuzhou Char Siew Pau and achieving the highest number of units sold in a single year.
The presentation was witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To.
Voices of Leadership
Reflecting on the recognition, Edmond Lee, Marketing Director of Sintak Kee Foods Sdn Bhd, shared:
“Receiving both ASEAN Records and ASIA Records is a proud milestone for Sintak Kee Foods. More importantly, it represents international recognition for traditional Fuzhou cuisine that has been part of Malaysia’s food heritage for generations.
This achievement belongs to our entire team and reaffirms our belief that preserving traditional craftsmanship while embracing innovation is the right direction. We hope this recognition will encourage more people, especially younger consumers, to rediscover the unique flavours and cultural value of authentic Fuzhou dim sum.
Looking ahead, we will continue expanding our product range, strengthening our market presence, and bringing Malaysian Fuzhou cuisine to more consumers both locally and internationally.”
Advancing Malaysia’s Frozen Food Manufacturing Industry
This achievement reflects the growing potential of Malaysia’s frozen food manufacturing sector, especially in products that combine traditional recipes with modern production capabilities and ingredient innovation.
By integrating Omega-3 pork into traditional Fuzhou Char Siew Pau and achieving strong nationwide sales, Sintak Kee Foods has demonstrated how local food manufacturers can preserve culinary heritage while continuing to innovate for changing consumer preferences.
The recognition also reinforces the role of Malaysian food manufacturers in promoting authentic Asian flavours through scalable, convenient, and quality-driven frozen food products.
About Sintak Kee Foods Sdn Bhd
Sintak Kee Foods Sdn Bhd is a Malaysian frozen food manufacturer specialising in authentic Chinese and Hong Kong-style buns and dim sum. Established through Sintak Kee Foods Trading in 2001, the company has grown into one of Malaysia’s leading producers of frozen non-halal buns, supported by three modern production facilities, approximately 200 employees, and a nationwide distribution network of more than 2,000 sales points.
Offering more than 200 varieties of frozen food products, including traditional pau, dim sum, cartoon character buns, premium packaged products, western food, snacks, and specialty sauces, Sintak Kee Foods continues to combine authentic craftsmanship with modern food manufacturing standards. Guided by its philosophy of using the finest ingredients at affordable prices, the company remains committed to preserving traditional Fuzhou culinary heritage while expanding its presence across Malaysia and international markets.
