ASEAN Records is proud to officially recognise Mr Sotong for achieving a significant regional milestone as the:
Highest Cumulative Sales Volume of Halal-Certified 100% Cuttlefish Multi-Variant Dried Snacks
(80,070.61 KG sold from 2023–2025 across 12 product variants through retail and online channels).
This milestone is reflected through the outstanding sales of 80,070.61 KG from 2023 to 2025, spanning 12 product variants distributed through both retail and online channels. By demonstrating strong consumer demand, product variety, and effective multi-channel distribution, Mr Sotong has set a new benchmark for excellence, quality, and sales performance in the Halal seafood snack industry across the ASEAN region.
Preserving Heritage Flavours Through Product Excellence
Mr Sotong’s journey began with humble roots in Johor’s traditional night markets, where a passion for authentic flavours and customer satisfaction laid the foundation for what would become a recognised Malaysian snack brand.
Over the years, the company has remained committed to producing high-quality cuttlefish snacks made from 100% cuttlefish while maintaining strict Halal standards and transparent sourcing practices.
Its signature Honey-Glazed Traditional Cuttlefish and Crispy Cuttlefish Snack have become favourites among consumers, while the introduction of additional flavour variants has allowed the brand to appeal to a new generation of snack lovers without compromising its heritage.
Expanding Malaysian Flavours Through Multi-Channel Growth
Today, Mr Sotong operates through a growing retail network and major e-commerce platforms, reaching customers through physical stores as well as Shopee, Lazada, and TikTok Shop.
The achievement of selling more than 80 tonnes of dried cuttlefish snacks across 12 variants demonstrates the brand’s ability to combine traditional product quality with modern distribution strategies.
As consumer demand continues to grow, Mr Sotong remains focused on expanding its regional presence while introducing more people to the authentic flavours of Malaysian seafood snacks.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 12 June 2026 at KSL City Mall, Johor Bahru.
The recognition was received on stage by Mr. Arthur Oon Keng Kiat (Mr. Oon), Chief Executive Officer of Mr Sotong, representing the company’s commitment to product quality, customer trust, and the preservation of Malaysia’s food heritage.
Voices of Leadership
Reflecting on the recognition, Mr. Arthur Oon Keng Kiat, Chief Executive Officer of Mr Sotong, shared:
“This recognition is more than just an achievement. It is a testament to our unwavering dedication to quality, innovation, and delivering the best experience to our customers.
Every fresh ingredient, every carefully prepared product, and every customer who has supported and trusted us along the way has been part of this journey.
This recognition does not belong to us alone. It belongs to every customer who supports Mr Sotong, every team member who works tirelessly behind the scenes, and every partner who has grown with us throughout the years.
Moving forward, we will continue to stay true to our mission of bringing the unique flavours and spirit of Malaysian food culture to a wider regional audience.
We believe that true success is not measured by records alone, but by the memorable experiences we create and the lasting trust we build with our customers.”
About Mr Sotong
Mr Sotong is a Malaysian snack brand with roots dating back to 1989, beginning from a humble night market stall before growing into a recognised name in dried seafood snacks.
Known for its signature cuttlefish products, the brand specialises in high-quality Halal-certified snacks made from 100% cuttlefish, combining authentic Malaysian flavours with modern quality standards.
Today, Mr Sotong serves customers through multiple retail locations and online platforms while continuing to promote Malaysian food heritage to both local and international consumers.
For more information, visit:
https://mrsotong.com/
