ASEAN Records is proud to officially recognise Farm Price Holdings Berhad for achieving the milestone:
First Publicly-Listed Fresh-Vegetable Importer and Exporter Integrating Self-Operated Cold-Chain Storage and Halal-Certified Value-Added Processing (listed May 2024; Singapore ~40% of turnover; 149,548 sq ft built-up & 66,845 sq ft refrigerated on completion; 29,669 pallets/year; ISO 9001:2015, GMP & HACCP accredited; founded 2004)
This recognition celebrates Farm Price Holdings Berhad’s leadership in modernising the fresh produce supply chain through the integration of import and export operations, self-operated cold-chain logistics, and halal-certified value-added processing, setting a new benchmark for the fresh vegetable industry in Malaysia.
Advancing an Integrated Fresh Produce Supply Chain
Founded in 2004, Farm Price Holdings Berhad has grown from a fresh vegetable trading business into an integrated agricultural supply chain company serving wholesalers, retailers, food service operators, and export markets. In May 2024, the company achieved another significant milestone by becoming Malaysia’s first publicly listed company specialising in the import and export of fresh vegetables while integrating its own cold-chain infrastructure and halal-certified processing operations. The company’s listing on the ACE Market of Bursa Malaysia marked an important step in its long-term growth strategy.
Today, Farm Price sources fresh vegetables from both local farms and international suppliers before distributing them efficiently across domestic and overseas markets. Approximately 40% of its annual turnover is contributed by exports to Singapore, reflecting the company’s strong regional market presence.
Strengthening Food Quality Through Cold-Chain Infrastructure
A key strength of Farm Price lies in its investment in dedicated cold-chain logistics and storage facilities that help preserve freshness, minimise food waste, and maintain product quality throughout transportation and distribution.
Upon completion of its latest facility expansion, the company will operate a purpose-built integrated hub comprising approximately 149,548 square feet of built-up area, including 66,845 square feet of refrigerated cold-room facilities, with an annual handling capacity of approximately 29,669 pallets.
Beyond logistics, Farm Price also undertakes halal-certified value-added processing, including cleaning, cutting, sorting, and packaging fresh vegetables according to customer requirements. These operations are supported by internationally recognised ISO 9001:2015, Good Manufacturing Practice (GMP), and Hazard Analysis and Critical Control Points (HACCP) certifications, reinforcing the company’s commitment to food safety, operational quality, and supply chain reliability.
Supporting Food Security and Regional Trade
As demand for fresh, safe, and traceable food continues to increase across the region, Farm Price plays an important role in strengthening agricultural supply chains between Malaysia and neighbouring markets.
Its integrated business model enables greater supply consistency, improved inventory management, and enhanced food quality throughout the distribution process while supporting both local agricultural producers and international trade partners.
By investing in infrastructure, quality assurance systems, and value-added processing capabilities, the company contributes to greater food security while improving the efficiency of fresh produce distribution throughout the ASEAN region.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 28 June 2026.
The recognition was proudly received by Dr. Lawrence Tiong Lee Chian, Managing Director of Farm Price Holdings Berhad, in acknowledgement of his leadership in building Malaysia’s first publicly listed integrated fresh vegetable supply chain combining import and export operations, cold-chain logistics, and halal-certified value-added processing.
The presentation was witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To.
Voices of Leadership
Reflecting on the recognition, Dr. Lawrence Tiong Lee Chian, Managing Director of Farm Price Holdings Berhad, shared:
“This ASEAN Records recognition reflects the dedication of our entire team over the past two decades in building a trusted and integrated fresh produce supply chain. We believe that delivering fresh vegetables goes beyond logistics. It requires continuous investment in infrastructure, food safety, quality assurance, and innovation.
Becoming Malaysia’s first publicly listed company in our sector while integrating cold-chain facilities and halal-certified value-added processing is an important milestone, but it is also a responsibility. We remain committed to strengthening regional food supply chains, supporting sustainable agricultural growth, and delivering safe, high-quality fresh produce to customers across Malaysia and beyond.”
Setting New Standards for Fresh Produce Distribution
This achievement reflects the growing importance of integrated supply chain management in ensuring food quality, safety, and distribution efficiency throughout the agricultural sector.
By combining public market governance, modern cold-chain infrastructure, internationally recognised quality certifications, and regional export capabilities, Farm Price Holdings Berhad has established a benchmark for the future development of the fresh produce industry in ASEAN.
About Farm Price Holdings Berhad
Farm Price Holdings Berhad is a Malaysian integrated fresh produce company established in 2004, specialising in the import, export, processing, storage, and distribution of fresh vegetables. Listed on the ACE Market of Bursa Malaysia in May 2024, the company operates a comprehensive supply chain supported by self-operated cold-chain facilities and halal-certified value-added processing.
Accredited with ISO 9001:2015, Good Manufacturing Practice (GMP), and Hazard Analysis and Critical Control Points (HACCP) certifications, Farm Price continues to strengthen food quality, supply chain resilience, and regional agricultural trade while serving customers across Malaysia and international markets, particularly Singapore.
