ASEAN Records proudly recognizes Sparta Haus Sdn Bhd, a dynamic Malaysian strategic consulting firm, for achieving the prestigious ASEAN Record for: “Most Business Plans and Corporate Profiles Delivered by a Consulting Firm Since 2019”
Founded to empower entrepreneurs, SMEs, and startups with the tools to pitch, grow, and scale, Sparta Haus has delivered an impressive 441 tailored business plans and investor decks across 38 industry sectors in 6 countries, helping clients bring bold visions to life through compelling strategy, branding, and corporate storytelling.
The certificate was presented to Mr. Harvey Foo and Mr. Dylan Woon, the firm’s visionary co-founders, during the 5th ASEAN Records Gather of Achievers 2025 at Bangi Golf Resort. The recognition ceremony was witnessed by YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi.
“You are not just recipients of a certificate. You are role models. You are proof that passion, persistence, and purpose can lead to remarkable accomplishments,” — YB Tuan Syahredzan bin Johan, MP for Bangi
Receiving the honour, Harvey Foo and Dylan Woon shared:
“This record is not just a reflection of numbers — it’s a reflection of trust. Every plan we create represents a founder’s dream, a startup’s potential, and a company’s next chapter. We are grateful to play a part in their journey.” said Harvey Foo (right); “We believe in building businesses from the inside out — with clarity, conviction, and strategy. This ASEAN Record is a proud milestone for our team, and we’re just getting started.” said Dylan Woon (left)
As Sparta Haus continues its mission to support the entrepreneurial ecosystem across ASEAN, this recognition underscores the firm’s growing impact in shaping regional business narratives and driving growth through thoughtful, strategic consultancy. To learn more about Sparta Haus, visit: www.spartahaus.com
In a major breakthrough for women’s health innovation, Redfores Feminine Hygiene, a wellness brand under the Sateera Group, has officially been awarded a prestigious ASEAN Record for its industry-first scientific milestone:
“First Feminine Hygiene Brand with the Highest Number of Patents for Dual-Action Formulation: Beneficial Bacteria Preservation & Antimicrobial Protection.”
The award was proudly received by Ms. Lunarcia Loh Ming Yue, recognizing Redfores’ pioneering leadership in the development of feminine care products that blend nature, technology, and biotechnology to meet the evolving needs of modern women.
The official record was presented during the 5th ASEAN Records Gather of Achievers 2025 at Bangi Golf Resort and was witnessed by YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi.
A New Standard in Intimate Wellness
At the heart of Redfores’ success is its unique dual-action formula, which leverages the 14-country patented natural anti-infective innovation developed by its parent company, Sateera Biotech. Unlike conventional hygiene solutions that may disrupt the body’s natural balance, Redfores offers a holistic approach — delivering clinical-grade antimicrobial efficacy while preserving the good bacteria essential for feminine health.
Formulated using safe botanical ingredients, the Redfores range is designed to address common intimate concerns such as irritation, imbalance, and discomfort, while also supporting overall microbial harmony — a concept now gaining mainstream attention in the healthcare and wellness sectors.
“This ASEAN Record is more than just a recognition — it is a validation of our dedication to placing women’s health at the forefront of scientific innovation,” said Ms. Lunarcia Loh Ming Yue, spokesperson for Redfores Feminine Hygiene. “We believe feminine care should never be a compromise between safety and efficacy. At Redfores, we are changing the narrative — making natural, science-backed wellness accessible, dignified, and empowering.”
Shaping the Future of Women’s Health in ASEAN and Beyond
The ASEAN Record recognition signals a regional paradigm shift — one where feminine hygiene is treated with greater transparency, care, and innovation. Redfores is not only setting new industry benchmarks but also helping to destigmatize and elevate conversations around intimate wellness through education and community engagement.
“You are not just recipients of a certificate. You are role models. You are proof that passion, persistence, and purpose can lead to remarkable accomplishments,” said YB Tuan Syahredzan bin Johan, during the presentation ceremony.
With growing global interest in microbiome-safe, clean-label wellness products, Redfores is well-positioned to scale its impact across borders — from clinics to pharmacies to everyday homes.
This ASEAN Record cements Redfores’ position as a visionary leader in the intimate care category, with products that prioritize trust, transparency, and transformative results for women at every stage of life. Learn more at:www.redfores.com
ASEAN Records is proud to announce that Maxsmart Technologies has been officially recognized for a breakthrough in the smart collaboration space. The company has been awarded the ASEAN Record for: “First Co-Meeting Event Space and Experience Centre Featuring Full MAXHUB Smart Collaboration Tools, Interactive Displays, and Unified Communications (UC) Products for Large-Group Hybrid Engagements.”
This milestone achievement highlights the innovative leadership of Maxsmart Technologies, the team behind the MEET @ Maxsmart Experience Centre — Malaysia’s first fully integrated smart workspace environment showcasing cutting-edge conferencing and communication technology. The certificate presentation was witnessed by YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi, during the 5th ASEAN Records Gather of Achievers at Bangi Golf Resort.
The record was received by Mr. Danny Yeap Yau Yee, the visionary behind the Maxsmart Experience Centre, during the 5th ASEAN Records Gather of Achievers 2025, held at Bangi Golf Resort.
“You are not just recipients of a certificate. You are role models. You are proof that passion, persistence, and purpose can lead to remarkable accomplishments.” — YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi
A Space Where Smart Technology Meets Collaboration
Designed to support hybrid teams, enterprise presentations, and cross-border meetings, MEET @ Maxsmart features a complete suite of MAXHUB technologies — including interactive panels, Unified Communication (UC) systems, and intelligent meeting tools — creating an immersive, seamless co-meeting experience for both physical and remote participants.
Whether for business summits, training sessions, workshops, or digital collaborations, this space is a testament to how future-ready infrastructure can boost productivity and drive regional connectivity.
“This is more than just a venue—it’s a dynamic ecosystem that enables hybrid communication at scale, bridging people, ideas, and innovation across ASEAN,” said Danny Yeap, Managing Director of Maxsmart Technologies.
Leading the Future of Hybrid Workspaces
As remote work, digital conferences, and smart learning become the new normal, Maxsmart’s innovative approach to integrating smart infrastructure and experience-based design places Malaysia on the map for intelligent workspace transformation.
This ASEAN Record not only affirms Maxsmart’s position as a pioneer in smart collaboration but also sets the benchmark for how technology-driven environments can elevate interaction, engagement, and decision-making in real-time. To explore MEET @ Maxsmart, visit: https://www.maxsmart.com.my
ASEAN Records proudly recognizes Belle & Rose Essential Oils, a homegrown Malaysian brand, for its exceptional achievement in the global wellness and aromatherapy space. The company has officially been recognized the ASEAN Records for the Highest Annual Sales Achieved by a Fully Rose-Based Essential Oil Brand with Locally Made Products Exported to 18 Countries, recording an impressive RM4,742,809.81 in revenue between 1 April 2024 and 30 April 2025.
Founded with a passion for handcrafted wellness, Belle & Rose has carved a unique niche with its exquisite range of rose-based essential oil products, all proudly made in Malaysia. From therapeutic oils to personal care essentials, each product blends tradition, nature, and scientific care to create meaningful well-being experiences for consumers. The certificate presentation was witnessed by YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi, during the 5th ASEAN Records Gather of Achievers at Bangi Golf Resort.
“You are not just recipients of a certificate. You are role models. You are proof that passion, persistence, and purpose can lead to remarkable accomplishments.” — YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi
The recognition was presented during the 5th Gather of Achievers 2025 organized by ASEAN Records, with Dr. Isabelle Lee, founder and driving force behind the brand, receiving the honour.
“This recognition is a celebration of our team’s commitment to purity, quality, and global ambition. We’ve always believed that Malaysian-made products can shine on the world stage — and this record affirms that belief,” said Dr. Isabelle Lee.
Belle & Rose’s journey has been one of growth, resilience, and expanding reach. With exports now spanning 18 countries, the brand has become a trusted name for rose-based self-care and wellness, and continues to elevate Malaysia’s presence in the natural products industry.
This ASEAN Records affirms Belle & Rose’s place as a regional leader in niche essential oils — and a powerful example of how locally rooted brands can achieve global success with authenticity and purpose. For more information, visit: https://belleandrose.com.my/
Johan Speaking Academy, co-founded by renowned public speaking coaches Johan Ooi and Cherry Ho, has been officially recognized by ASEAN Records for achieving the Most Cumulative Outdoor Public Speaking by Children Aged 5 to 17 Trained by a Single Public Speaking Academy Since 2015, with an outstanding total of 6,869 sessions.
A heartfelt thank you to Datuk Rosly @ Rahmat Ahmat Lana for graciously witnessing this special moment at Zoo Negara.
This remarkable milestone was celebrated with an official record presentation held at Zoo Negara, attended by young speakers, parents, media, and supporters of youth education.
Since its founding, Johan Speaking Academy has built an impressive legacy of empowering children to communicate confidently in real-world outdoor environments — including tourist attractions, public parks, shopping malls, and community events. Through hands-on, experiential learning, the academy has helped children conquer stage fright, build character, and discover their authentic voices.
The academy’s milestone underscores the impact of consistent, structured exposure to public speaking opportunities from a young age. The cumulative total of 6,869 sessions reflects years of dedication, innovation, and a clear mission: to raise a generation of articulate, courageous, and socially engaged youth across Malaysia and the region.
“This ASEAN Record is not just about numbers. It represents thousands of moments where children dared to speak up, share their ideas, and become confident versions of themselves. That’s what truly matters,” said Johan Ooi, Co-Founder of Johan Speaking Academy.“We believe that every child has a voice — our role is to create the right stage for them to use it,” added Cherry Ho, Co-Founder of Johan Speaking Academy
This ASEAN Records recognition celebrates Johan Speaking Academy as a leader in children’s communication development and a vital contributor to the long-term growth of confident future leaders. For more information, visit: www.johanspeaking.com
ASEAN Records proudly recognizes the Global Culinary Competition Malaysia Association (GCCM) for setting a landmark regional achievement: the Highest Number of Participating Countries in a Global Culinary Challenge Held in Malaysia and Endorsed by the World Association of Chefs’ Societies.(689 Chefs from 31 Countries)
Held as the 4th Global Culinary Challenge in Malaysia, the event brought together an extraordinary 689 chefs representing 31 countries, making it the most internationally diverse culinary competition ever hosted on Malaysian soil. This historic milestone not only underscores Malaysia’s growing influence in the global food and hospitality sector but also affirms GCCM’s dedication to culinary diplomacy and international collaboration.
Endorsed by the World Association of Chefs’ Societies, this global challenge is a testament to GCCM’s role in elevating industry standards, creating inclusive platforms for professional chefs, and nurturing an ecosystem that celebrates both talent and cultural diversity in the culinary arts.
The record presentation was witnessed by YB Datuk Chan Foong Hin, highlighting the event’s national importance and the government’s support toward expanding Malaysia’s presence on the international culinary map.
This event reflects the growing collaboration between Malaysia’s plantation and commodities sector and the wider food industry — advancing innovation, enhancing value creation, and positioning our commodity products as integral ingredients in global food supply chains.”YB Datuk Chan Foong Hin, Deputy Minister of Plantation and Commodities MalaysiaGCCM is a strategic platform that advances ASEAN cultural diplomacy, promoting unity through diversity by celebrating our rich food heritage and encouraging cultural exchange.” Dato’ Sri Dr. King Lim, Event Chairman of GCCM (represented by Mr Joshua Ng)
GCCM continues to champion innovation, unity, and excellence in the culinary field. This ASEAN Records recognition further positions Malaysia as a preferred destination for global chef competitions, industry networking, and cultural exchange through gastronomy.
Vince Academy founded by Mr. Vincent Nee and Mr. MC Diau, has officially been recognized by ASEAN Records for achieving a remarkable milestone in regional financial education. The Academy’s Chinese-language property coaching program successfully enabled 187 participants to generate a combined total of RM1,134,772 in monthly rental income — all within just three months of practical training.
First Chinese-Language Property Coaching Program with 3-Month Training Reaching RM1,134,772 in Combined Monthly Rental Income by 187 Participants
Held at the Connexion Conference & Event Centre in Kuala Lumpur, the certificate presentation ceremony was part of the “Road to Financial Freedom 5.0” gathering, where hundreds of attendees and aspiring investors came together to celebrate this unprecedented accomplishment in the property investment education industry.
Established to empower the Chinese-speaking community in Malaysia and beyond, Vince Academy’s curriculum is built on real-world strategies, actionable mentorship, and community-driven support. The success of this program reflects a powerful synergy between practical coaching and consistent application — with many participants achieving life-changing rental returns through subletting, property management, and strategic short-term leasing.
“This is more than just property training — it’s a movement. We are proud to see our students not only change their financial situations but grow into confident investors who can uplift their families and communities.” said Vincent Nee “Real results come from real actions. This record shows what can happen when people are equipped with the right tools, mindset, and mentorship. We’re just getting started.” said MC Diau
This ASEAN Records recognition affirms Vince Academy’s role as a game-changer in property education, particularly within the Chinese-speaking community. Their goal moving forward is to scale this impact across the ASEAN region, creating thousands of new property entrepreneurs through structured, value-driven education.
About Vince Academy
Founded to empower the Chinese-speaking community across Malaysia and the region, Vince Academy delivers results-driven education in property investment through real-world strategies, community mentorship, and market-proven frameworks. The academy has become a launchpad for individuals seeking financial freedom through subletting, property management, and short-term leasing ventures. Learn more about Vince Academy at: www.vinceacademy.my
Zenrich Allied, a leading name in the premium Wagyu industry, has been officially recognized by ASEAN Records for achieving the Largest Annual Volume of Japanese Wagyu Imported in a Single Year. In 2024 alone, the company imported 600 Japanese Wagyu cattle, yielding a total of 192,000 kilograms of beef — equivalent to approximately 12.86 million slices at 15 grams per slice.
Established in 2015, Zenrich has remained steadfast in its singular mission: to deliver authentic Japanese Wagyu to Malaysia’s most discerning culinary establishments. The journey began when its founder, while studying in Japan, worked on a Wagyu farm — an experience that laid the foundation for the company’s deep industry knowledge and unwavering passion.
Zenrich sources directly from certified and ethical Japanese producers — many of whom are located in world-renowned regions like Miyazaki, Kagoshima, and Hokkaido. With full traceability from farm to table, Zenrich offers Halal-certified Wagyu (both Malaysian JAKIM and Japanese Halal standards), reinforcing its commitment to both religious compliance and international quality standards.
This ASEAN Records is a significant milestone that affirms Zenrich’s leadership in the region’s luxury food supply chain, as well as its dedication to sustainability, traceability, and excellence.
The event commemorating this achievement also marked the grand opening of Wagyu by La Moon in TTDI, Kuala Lumpur — an exclusive dining experience under the Zenrich brand, helmed by Chef Saburou Niitsu, a veteran of over 35 years in Japanese cuisine.
Distinguished guests present included:
“Wagyu is not just a delicacy—it is a philosophy. At Wagyu by La Moon, we honour centuries of Japanese culinary tradition with every slice. This restaurant is more than a dining space—it’s a cultural bridge connecting Japanese precision with Malaysian passion for excellence.” said by Chef Saburou Niitsu, Head Chef, Wagyu by La Moon“Zenrich’s dedication to bringing authentic Japanese Wagyu to Malaysia symbolizes the growing ties between our two nations—not just economically, but culturally and gastronomically. We are proud to see Japanese quality embraced with such integrity in the Malaysian market.” said Mr. Daisuke Nihei, Minister Counsellor, Embassy of Japan in Malaysia“Zenrich’s achievement reflects how Malaysia can become a hub for premium food imports while maintaining strong food safety, halal compliance, and supply chain integrity. This milestone is a shining example of what can be accomplished through vision, discipline, and trusted global partnerships.” said YB Datuk Arthur Joseph Kurup, Deputy Minister of Agriculture and Food Security“This ASEAN Record is more than just an achievement — it is a reflection of years of hard work, consistency, and trust from all our partners and clients,” said Mr. Liven Chong, Director of Zenrich Wagyu.
The 15th Malaysia Gifts Fair (MGF 2025) has been officially recognized by ASEAN Records as the Largest Gifts and Premium Trade Fair in ASEAN, celebrating a milestone achievement in the regional business gifting industry. Organised by the Malaysian Gifts & Premium Association (MGPA), the fair was hosted at the Kuala Lumpur Convention Centre with more than 300 booths spanning a total of 58,110 square feet, and featured 22 diverse categories of gifting solutions for corporate and promotional needs.
Held under the theme “Sustainable Innovation, Gifts for Tomorrow,” MGF 2025 welcomed over 16,000 visitors, showcasing more than 50,000 curated gift ideas across categories such as trophies, apparel, leather goods, eco-friendly items, printing, packaging, premium gifts, electronics, and more — reaffirming Malaysia’s status as the region’s creative and sustainable gifting hub.
The Opening Ceremony on 24 June 2025 was graced by esteemed guests and dignitaries. The event featured:
A special ASEAN Records Certificate Presentation Ceremony
Speeches by Mr. Alex Chai (Organising Chairman) and Mr. Ivan Loo (President of MGPA)
The launch of the ASEAN Gifts and Craft Federation (AGCF) and official MOU signing ceremony
This record recognition from ASEAN Records highlights the impactful role of MGF in setting industry standards and forging connections across ASEAN, further amplified by the event’s 15th Anniversary celebration this year.
Quote from Organising Chairman, Mr. Alex Chai: “This achievement is a tribute to the tireless efforts of our exhibitors and partners. MGF is not just a trade fair — it’s where innovation meets tradition, and where business meets purpose.”Quote from MGPA President, Mr. Ivan Loo:“This ASEAN Record is a proud moment for all stakeholders. It proves that Malaysia is not only a leader in premium gifting but also in fostering sustainable and creative entrepreneurship throughout the region.”
Here are the 22 product categories featured in the Malaysia Gifts Fair 2025:
As MGF 2025 draws to a successful close, MGPA has already set its sights on expanding the 2026 edition with a target of 400 booths and further cross-border collaborations under AGCF. For more information, visit: www.malaysiagiftsfair.com.my
ALIST Academy Malaysia has been officially recognized by ASEAN Records for achieving the Highest Number of National Representatives Trained for Overseas Kids’ Modelling Competitions and Pageants in Two Years. The accolade celebrates ALIST’s remarkable success in preparing 103 young models for 18 international events between 2023 and 2025 — a milestone that cements the academy’s leadership in nurturing young Malaysian talents on the global stage.
The recognition was formally presented during a ceremony held at IOI City Mall (East Court) on Sunday, 22 June 2025. The occasion brought together industry professionals, parents, past champions, and media to honor ALIST’s commitment to excellence, discipline, and global exposure for youth.
Founded with the mission to empower children through professional training in modelling, etiquette, and confidence-building, ALIST Academy has continuously raised the bar in youth development. Its alumni have proudly represented Malaysia at international platforms such as Prince & Princess International, World Top Model Kids, Little Miss Universe, and many more — returning with medals, accolades, and recognition.
“This recognition is not just a milestone for ALIST, but for every child who dared to dream big. We are proud to have built a platform where talent meets opportunity, and where Malaysian kids shine brightly on global stages.”At ALIST, we don’t just train models — we raise young ambassadors of confidence, creativity, and character. Every child who steps onto an international stage carries the pride of Malaysia with them, and this ASEAN Record is a celebration of that shared journey.
“We believe in creating more than just runway models — we are developing young ambassadors for Malaysia,” said a spokesperson from ALIST Academy. “This ASEAN Record is not just ours, but a shared achievement with all the children, families, and trainers who believed in our vision.”
As the region continues to spotlight youth talent and innovation, ALIST Academy’s record stands as an inspiring benchmark in the creative and performing arts sector. The recognition by ASEAN Records further amplifies Malaysia’s role in shaping the future of youth development and cultural representation in Southeast Asia.
About ALIST Academy Malaysia: ALIST Academy is a premier kids’ modelling and personality development academy in Malaysia, offering structured training programs and access to international pageants and fashion showcases. With a focus on grooming, performance, and character-building, ALIST continues to empower children with confidence and poise in both local and international arenas.
