Category: Business Trade

Malaysian Franchise Association Recognised by ASEAN Records for Organising The Longest Consecutive Government-Recognised Franchise Programme

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Malaysian Franchise Association Recognised by ASEAN Records for Organising The Longest Consecutive Government-Recognised Franchise Programme

ASEAN Records is proud to officially recognise the Malaysian Franchise Association (MFA) for achieving a historic regional milestone, as the: Longest Consecutive Government-Recognised Franchise Programme Organised by a Franchise Association (27 consecutive years from 1997 to 2025, involving 386 franchise awardees)

This recognition affirms MFA’s enduring role as the backbone of Malaysia’s franchise ecosystem, reflecting nearly three decades of consistent leadership, industry stewardship, and national-level collaboration in advancing the franchise sector.

A 27-Year Legacy Shaping Malaysia’s Franchise Landscape

Since its inception in 1997, the Malam Anugerah Francais Malaysia (MAF) has stood as a cornerstone platform recognising excellence, resilience, and growth within Malaysia’s franchise industry. Organised annually by MFA and supported through government recognition, the programme has honoured 386 franchise awardees over 27 consecutive years — an achievement unmatched in the region.

The longevity of the programme underscores MFA’s unwavering commitment to building a structured, credible, and sustainable franchise ecosystem, while continuously aligning industry standards with national economic priorities.

Through policy engagement, industry development initiatives, and long-term collaboration with government agencies, MFA has played a pivotal role in positioning Malaysia as a recognised franchise hub within ASEAN.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 15 December 2025 during the Malam Anugerah Francais Malaysia (MAF2025), held at The Majestic Hotel, Kuala Lumpur.

The certificate was proudly received by Datuk Dr HJ Radzali Hassan (Chairman of MFA), Deric Yeo (Vice Chairman), and Zuraidah Jumri (CEO of MFA), in recognition of MFA’s sustained leadership and organisational excellence. The presentation was witnessed by YAB Dato’ Seri Dr. Ahmad Zahid bin Hamidi, Deputy Prime Minister of Malaysia, who attended the evening as Guest of Honour, marking the national significance of this milestone.

Voices of Leadership

Reflecting on the recognition, Datuk Dr. Radzali Hassan, Chairman of the Malaysian Franchise Association, shared:

“This recognition by ASEAN Records is not just a milestone for MFA, but a tribute to every franchisor, franchisee, policymaker, and partner who has supported the franchise industry over the past 27 years. Our commitment has always been to build a credible, sustainable, and globally competitive franchise ecosystem for Malaysia — and this journey continues.”

About the Malaysian Franchise Association (MFA)

Established in 1994, the Malaysian Franchise Association (MFA) is the national body representing Malaysia’s franchise industry. MFA works closely with government agencies, industry stakeholders, and international partners to promote franchise development, capacity building, regulatory alignment, and global expansion.

Through flagship initiatives such as the Malam Anugerah Francais Malaysia, industry training programmes, and policy advocacy, MFA continues to champion the growth of Malaysian franchises — strengthening entrepreneurship, creating economic opportunities, and elevating Malaysia’s standing within the regional and global franchise landscape.

For more information, visit: https://www.mfa.org.my/

A Historic Double Celebration: ASEAN Records’ 7th Gather of Achievers Marks Its First Anniversary as ASIA Records Hosts Its 1st Gather of Achievers

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A Historic Double Celebration: ASEAN Records’ 7th Gather of Achievers Marks Its First Anniversary as ASIA Records Hosts Its 1st Gather of Achievers

ASEAN Records successfully hosted its 7th Gather of Achievers at Pavilion Bukit Jalil, which also marked the 1st ASIA Records Gather of Achievers, commemorating a significant milestone as the platform celebrated its 1st Anniversary and its expansion from a regional to a continental recognition framework.

The event brought together record holders, partners, industry leaders, and members of the public in a vibrant, open setting — reinforcing ASEAN Records’ belief that achievements should not only be documented, but also shared, celebrated, and experienced by the wider community.

Held with the support of ASEAN Malaysia 2025 and Visit Malaysia 2026, the Gather of Achievers highlighted how record achievements can play a meaningful role in Malaysia’s cultural, tourism, and national storytelling efforts.

Building an Achievers Community Beyond Recognition

Since its inception, ASEAN Records has positioned itself as more than a certification platform. Each Gather of Achievers is designed as a recurring community touchpoint where record holders are encouraged to:

  • Connect across industries
  • Exchange experiences and insights
  • Foster collaboration beyond individual recognition

Within its first year alone, ASEAN Records convened seven Gather of Achievers, reflecting strong regional demand for a trusted platform that balances credibility, measurability, and community-building.

The 7th Gather of Achievers symbolised a year of momentum, growth, and increasing public engagement, while also marking the transition toward broader continental recognition through ASIA Records.

Presentation of ASEAN Records Achievements

During the Gather of Achievers, the following organisations and individuals were officially listed in ASEAN Records and presented on stage:

Damoo
Highest Number of Positive Customer Feedback Entries for a Fully In-House Catering & Event-Setup Provider Offering a Self-Cooked and Self-Made Multinational Menu (518 total feedback entries over two years; 96% positive; 318 SKUs across six Asian cuisines and one Western cuisine; 99% handmade production)
Eduhero Sdn Bhd
Most Paid Students Tutored in Online Sejarah Tuition by a Chinese Educator in a Month (2,537 students, November 2025)
Gather Building Management Sdn Bhd
Most Digitised Tracking, Preventive & Corrective Maintenance Operations System Utilisation by a Strata & Property Management Firm (Implemented since January 2023; 17 strata schemes; 35,647 total digitised issues; 87% closure rate)
Herbal Farmer 药材农夫 (BHH Products Sdn Bhd)
Most Sold Avocado Multigrain Functional Wellness Beverage by a Modern TCM Retail Brand (249,354 units sold from 2019–2025; equivalent to 4,155,900 sachet servings)
Leaves Food Industries Sdn Bhd
First Creator of Teh C Special Syrup (3-Layer Milk Tea Syrup) Produced Under a Registered Trademark (Launched in 2004)
PakaiNow.AI
First Home-Grown Generative AI-Powered Virtual Try-On FashionTech Platform (Launched on 11 November 2025)
Terang Film
First Action Film in Asia Produced End-to-End by a Single Filmmaker Performing the Highest Number of Professional Roles During Production (Multi-country filming across three countries; equivalent to over 100 professional production roles)

Public Engagement and Visit Malaysia Tourism Collaboration

A key highlight of the Gather of Achievers was its public engagement element, enabled by its setting at Pavilion Bukit Jalil — allowing families, youth, and visitors to interact directly with record-breaking achievements.

Held with the support of ASEAN Malaysia 2025 and Visit Malaysia 2026, the event reinforced how achievements can be integrated into tourism narratives and cultural storytelling.

One of the evening’s highlights was the public appearance of Wira and Manja, the official Visit Malaysia 2026 mascots, symbolising Malaysia’s tourism identity and creative spirit.

Closing 2025 with Purpose and Progress

The 7th Gather of Achievers marked the close of a milestone year for ASEAN Records — celebrating its first anniversary, strengthening its Achievers Community, and ushering in the next chapter through ASIA Records.

With the platform now extending beyond ASEAN, ASEAN Records and ASIA Records continue to uphold the same principles of integrity, credibility, and measurable recognition, while fostering a connected ecosystem of achievers across the region and beyond.

VBH Group Recognised by ASEAN Records for the Highest Number of Beauty and Wellness Services Offered by a Single-Group Center Within a 7,800 sq. ft. Facility

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VBH Group Recognised by ASEAN Records for the Highest Number of Beauty and Wellness Services Offered by a Single-Group Center Within a 7,800 sq. ft. Facility

ASEAN Records is proud to officially recognise VBH Group, led by its CEO Dr. Vivian, for achieving an outstanding milestone as the: Highest Number of Beauty and Wellness Services Offered by a Single-Group Center Within a 7,800 sq. ft. Facility (138 services across 10 domains).

This recognition highlights VBH Group’s dedication to building a comprehensive, integrated beauty and wellness ecosystem that blends innovation, professional expertise, and accessibility—setting a new benchmark within ASEAN’s rapidly growing wellness industry.

Redefining Integrated Beauty and Wellness Excellence

Widely recognised as Malaysia’s largest beauty and wellness centre by floor area, VBH Group continues to push boundaries through continuous innovation and cross-domain integration. Operating within a 7,800 sq. ft. flagship facility, the group delivers 138 services spanning 10 specialised domains, offering head-to-toe solutions under one roof.

From beauty aesthetics and wellness therapies to body care, grooming, and lifestyle services, VBH Group exemplifies strong leadership in shaping a holistic beauty industry ecosystem—cementing its role as a trailblazer in Malaysia’s modern beauty landscape.

A Moment of Celebration and Recognition

The achievement was first honoured during the ASEAN Records Gala Night 2025, held on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, where VBH Group was officially recognised for redefining standards in integrated beauty and wellness experiences across the region.

The recognition celebrates the group’s vision of delivering premium, all-in-one wellness solutions while maintaining accessibility—allowing individuals and families to enjoy high-quality beauty services at affordable prices.

A Journey from Passion to Industry Leadership

Founded in Malaysia, VBH Group began as a small eyebrow embroidery studio. Guided by a philosophy of operating with love, responsibility, and professionalism, the brand steadily evolved into Malaysia’s first and largest one-stop beauty industry chain, now comprising 9 professional brands, 9 outlets, and 138+ services.

Under the leadership of Dr. Vivian, VBH Group has continuously broken new ground through innovation and cross-industry collaboration—demonstrating strong leadership in building a sustainable and inclusive beauty ecosystem.

About VBH Group

VBH Group is Malaysia’s first and largest one-stop beauty and wellness group, offering 138+ professional services across 9 brands and 9 outlets nationwide. From skincare and body wellness to aesthetics, grooming, and lifestyle services, VBH Group is driven by the belief that beauty is not merely about appearance, but a reflection of happiness and quality of life.

With a mission to make high-quality beauty experiences accessible to every household, VBH Group remains committed to its core values of heartfelt service, professional excellence, and sincere contribution to the community—empowering individuals to look good, feel confident, and live beautifully.

Learn more:
Homepage: https://vbhgroup.my/
About Us: https://vbhgroup.my/about-us/

Minelog Recognised by ASEAN Records for the Largest Mid-Tier Homegrown Logistics Company for Export- and Import-Focused Global Brands

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Minelog Recognised by ASEAN Records for the Largest Mid-Tier Homegrown Logistics Company for Export- and Import-Focused Global Brands

ASEAN Records is proud to officially recognise Minelog for achieving a significant milestone in the regional logistics and supply chain sector as the: Largest Mid-Tier Homegrown Logistics Company for Export- and Import-Focused Global Brands (Handling 103,806 TEUs in 2024)

This recognition marks a major achievement for Malaysia’s logistics landscape — celebrating Minelog’s operational scale, strategic expertise, and its expanding role in supporting international trade across ASEAN.

A Milestone in Malaysia’s Logistics and Supply Chain Excellence

Established as one of Malaysia’s most dynamic homegrown logistics players, Minelog has grown to become a trusted partner for global and export-driven brands. With deep capabilities across freight forwarding, warehousing, transportation, consolidation, and end-to-end supply chain solutions, the company continues to push new boundaries in efficiency, reliability, and regional competitiveness.

Handling 103,806 TEUs in 2024, Minelog has set a new benchmark for mid-tier logistics companies — demonstrating its strength in managing complex, large-scale cargo flows while maintaining service consistency and operational precision.

This achievement also reinforces Malaysia’s position as a strategic logistics hub for Southeast Asia and global markets.

A Landmark Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025.

Reflecting on the milestone, Dereck shared:
“This recognition underscores the dedication of our entire organisation.
Our growth has always been driven by a commitment to operational excellence, innovation, and delivering seamless logistics solutions for global brands.
We are honoured to be recognised by ASEAN Records and will continue advancing Malaysia’s role in the regional supply chain.”

The certificate was proudly received by Dereck Ng, Group Chief Executive Officer of Minelog, in honour of the company’s remarkable contribution to regional logistics excellence.

About Minelog

Minelog is a Malaysian-born logistics provider specialising in comprehensive, end-to-end supply chain services for export- and import-focused global brands. With capabilities spanning freight forwarding, land and sea transportation, warehousing, cross-border logistics, and customised industrial solutions, Minelog is recognised for its agile operations, customer-driven approach, and long-term regional growth strategy.

As the logistics sector continues to evolve alongside ASEAN’s expanding trade landscape, Minelog remains committed to strengthening Malaysia’s position as a competitive hub — delivering smarter, faster, and more reliable logistics solutions designed for global impact.

For more information, visit: https://minelog.com.my/about-us/

Agensi Pekerjaan UMR Recognised by ASEAN Records for Record-Breaking Workforce Deployment Achievement

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Agensi Pekerjaan UMR Recognised by ASEAN Records for Record-Breaking Workforce Deployment Achievement

ASEAN Records is proud to officially recognise Agensi Pekerjaan UMR for achieving a significant milestone in the manpower and recruitment industry as the: Highest Number of Foreign Workers Supplied to the Food & Beverage and Retail Industry by a Recruitment Agency (5,671 Active Workers Deployed)

This recognition highlights the company’s leadership, operational excellence, and its vital role in supporting two of ASEAN’s fastest-growing and most labour-dependent sectors.

Strengthening ASEAN’s F&B and Retail Workforce Ecosystem

Agensi Pekerjaan UMR has established itself as one of Malaysia’s most trusted recruitment agencies, specialising in the supply and management of foreign talent for the F&B and retail industries.

Through its robust recruitment infrastructure, streamlined processes, and compliance-driven approach, the company has successfully deployed 5,671 active foreign workers, contributing directly to business continuity, service quality, and operational resilience across hundreds of establishments.

This milestone underscores UMR’s reputation for reliability and long-term workforce solutions — ensuring that industry partners receive consistent, capable, and well-managed manpower support.

A Landmark Moment of Recognition

The ASEAN Records certificate was officially presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025.

The certificate was proudly received by Alvin Lee, Managing Director of Agensi Pekerjaan UMR, in recognition of the company’s outstanding impact on Malaysia’s employment landscape and its contribution to strengthening labour supply pipelines across the region.

Speaking about the recognition, Alvin Lee, Managing Director of Agensi Pekerjaan UMR, shared:
“This recognition by ASEAN Records is a proud moment for our entire organisation. It validates our commitment to providing dependable workforce solutions and ensuring that businesses in the F&B and retail sectors can continue operating smoothly. We are honoured to contribute to the nation’s labour ecosystem and will continue raising the bar for ethical recruitment, efficiency, and service excellence.”

About Agensi Pekerjaan UMR

Agensi Pekerjaan UMR is a leading Malaysian recruitment agency specialising in the sourcing, deployment, and management of foreign workers for key service industries, including food & beverage, retail, and hospitality.

The company is built on a foundation of:
• Strict compliance with regulatory standards
• Efficient talent sourcing through an international recruitment network
• Comprehensive worker management systems
• Industry-specific manpower solutions tailored to operational needs

Through its scalable processes and dedicated workforce support, Agensi Pekerjaan UMR continues to shape the future of recruitment excellence in Malaysia and across ASEAN.

Why Not Studio Recognised by ASEAN Records for Most Corporate Portraits Captured by a Principal Photographer in One Year

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Why Not Studio Recognised by ASEAN Records for Most Corporate Portraits Captured by a Principal Photographer in One Year

ASEAN Records is proud to officially recognise Why Not Studio and its principal photographer, Kelvin Chong, for achieving an outstanding regional milestone as the: Most Corporate Portraits Captured by a Principal Photographer in One Year (5,128 individuals, October 2024 – September 2025)

This achievement marks a significant moment for Malaysia’s creative and corporate imaging industry — celebrating the precision, consistency, and artistic excellence required to deliver high-volume, professional-grade corporate portraits at scale.

A New Benchmark in Corporate Photography Excellence

Why Not Studio, founded in Johor Bahru, has become one of Malaysia’s leading photography studios specialising in corporate portraits, personal branding visuals, and premium commercial imaging services. Known for its meticulous lighting standards and clean editorial style, the studio has built a strong reputation among corporations, professionals, and entrepreneurs nationwide.

Capturing 5,128 individual corporate portraits within a 12-month period required extraordinary planning, technical mastery, and a robust workflow system — a testament to Kelvin’s expertise and Why Not Studio’s streamlined creative process.

The volume achieved sets a new regional standard for productivity and artistic consistency within the corporate photography sector.

A Distinguished Moment of Recognition

The official ASEAN Records certificate was presented on 22 October 2025, at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025.

The certificate was proudly received by Kelvin Chong, in recognition of his leadership, technical mastery, and creative impact in elevating Malaysia’s corporate imaging landscape.

“This recognition means a great deal to me and the entire Why Not Studio team. Every portrait we create represents someone’s career, identity, and confidence — and that responsibility motivates us to deliver excellence with every shoot. We’re honoured to bring this achievement home and continue setting new standards in professional photography,” shared Kelvin, Principal Photographer of Why Not Studio.

About Why Not Studio

Why Not Studio is a Malaysian production company specialising in corporate portraits, personal branding images, commercial campaigns, and premium studio productions. With a commitment to professionalism, precision lighting, and client-centric creativity, the studio has grown into a trusted partner for SMEs, corporate organisations, and personal brands nationwide.

Built on the belief that everyone deserves to look their best, Why Not Studio continues to redefine corporate photography with modern aesthetics, efficient processes, and a dedication to quality that stands out across ASEAN.

For more information, visit: https://whynotstudio.com.my/about/

D&D Property Group Recognised by ASEAN Records for the Highest GDV Conversion for New Residential Projects in a Year

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D&D Property Group Recognised by ASEAN Records for the Highest GDV Conversion for New Residential Projects in a Year

ASEAN Records is proud to officially recognise D&D Property Group for achieving the regional milestone, as the: Highest Gross Development Value (GDV) Conversion for New Residential Projects in a Year (RM3,931,312,296.87, Achieved Through 8,022 Units in 2024)

This recognition marks a historic accomplishment within Malaysia’s real estate sector, reflecting the company’s exceptional performance, strategic precision, and industry leadership.

A Landmark Achievement in Malaysia’s Property Industry

Founded on 1 October 2017, D&D Property Group has grown from a 20-person team into a powerhouse of nearly 1,300 professionals, managing and promoting hundreds of property projects across Malaysia. Their rapid expansion includes branches in Ipoh, Johor Bahru, Penang, and Melaka, showcasing their presence as one of the country’s fastest-growing real estate organisations.

The achievement of RM3.93 billion GDV conversion across 8,022 units in a single year stands as a major milestone, solidifying the company’s position as a dominant force in Malaysia’s residential project marketing landscape.

Driving their success is a clear strategic focus:

  • Prioritising actively developing, under-construction projects
  • Concentrating on residential units priced below RM600,000 — a segment highly relevant to the B40 and middle-income market
  • Maintaining market leadership with one of the largest shares of Malaysia’s RM600k-and-below property inventory

This disciplined market positioning has enabled D&D Property Group to excel in a competitive environment through precision targeting, affordability-driven offerings, and high-volume project expertise.

Marking the Moment of Recognition

The ASEAN Records certificate was officially presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025. This certificate was proudly received by Dennis Soon, Director of D&D Property Group, on behalf of the entire leadership team.

The presentation commemorated D&D Property Group’s exceptional contribution to Malaysia’s real estate development ecosystem and recognised its transformative impact on the national housing landscape.

“This accomplishment belongs to every member of our team. It reinforces our confidence in the direction we have chosen and motivates us to continue pushing boundaries. D&D Property Group‘s strength lies in our focus, discipline, and commitment to serving the real needs of Malaysians.” Mr Dennis Soon expressed profound appreciation for the recognition, emphasizing that the achievement reflects the combined dedication of the entire organization.

In addition, he shared the company’s bold vision for the future: transitioning beyond sales performance to eventually expanding into property development, further strengthening their influence across the real estate value chain.

About D&D Property Group

D&D Property Group is one of Malaysia’s leading property marketing organisations, specialising in the promotion of residential developments tailored to mass-market demand. With a strong emphasis on training, professional development, and leadership empowerment, the company offers:

  • Industry-leading coaching programmes
  • One-on-one sales training
  • Professional branding courses
  • Competitive remuneration and incentive systems
  • Supportive after-sales partnerships, including renovation and rental management services

Driven by a mission to become Malaysia’s largest real estate agency, D&D Property Group is committed to empowering its people, elevating industry standards, and helping Malaysians access quality homes that meet their needs.

For more information, visit: https://www.dndpropertygrp.com/

J Jade & Jewel Officially Recognised by ASEAN Records for Largest Certified Grade-A Natural Jade Inventory by a Single Brand

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J Jade & Jewel Officially Recognised by ASEAN Records for Largest Certified Grade-A Natural Jade Inventory by a Single Brand

J Jade & Jewel, the premium jade and fine jewellery brand founded by Malaysian gemologist Mandy Ong, has been officially recognised by ASEAN Records for achieving the milestone title: “Largest Certified Grade-A Natural Jade Inventory by a Single Brand with In-House Internationally Licensed Gemologists”

This prestigious certification was received by Mandy Ong, Maggie, and Bebe, marking a historic moment for the regional luxury industry.

According to ASEAN Records verification, J Jade & Jewel holds an impressive total of 101,539 loose and finished Grade-A jade pieces, spanning a wide array of designs and colour variations — all meticulously authenticated and certified by its team of internationally licensed gemologists.

An ASEAN Milestone in Jade Craftsmanship and Authentication

Renowned for its commitment to authenticity, artistry, and innovation, J Jade & Jewel has built a strong reputation for exclusively dealing in Certified Grade-A Natural Jade — the purest form of jadeite free from chemical or polymer treatment.

Each piece undergoes stringent certification processes and is crafted to reflect both cultural heritage and modern design sensibilities. This achievement not only affirms the brand’s technical excellence but also establishes a new industry benchmark for verified inventory scale and gemstone credibility within ASEAN.

“This recognition by ASEAN Records is an incredible honour for our entire team,” said Mandy Ong, Founder and Certified Gemologist of J Jade & Jewel. “It validates our mission to elevate the artistry and integrity of jade jewellery in Asia. Every piece we craft is a story of heritage, passion, and precision.”

Celebrating “Galaxy of Grace” — The New Era of J Jade & Jewel

To commemorate this milestone, J Jade & Jewel will host its “Jade & Jewel Showcase – Galaxy of Grace” on Saturday, 15 November 2025, from 5 PM to 10 PM at Piazza, Pavilion Bukit Jalil.

The grand celebration will feature the presence of special celebrity guests Wu Zun and Myolie Wu, who will witness the unveiling of J Jade & Jewel’s latest luxury jade collection — inspired by the elegance and cosmic brilliance of the “Galaxy of Grace.”

Each piece in this collection embodies the brand’s philosophy of elegance, brilliance, and timelessness, blending traditional jade artistry with contemporary fine jewellery design.

About J Jade & Jewel

Founded by Mandy Ong, a Malaysian gemologist internationally certified in gemstone grading and authentication, J Jade & Jewel has become a symbol of excellence in the world of high-end jade jewellery.

The brand has showcased at Asia-Europe Fashion Week (AEFW) alongside world-renowned designers and luxury houses, representing the beauty and craftsmanship of Asian jade on the global stage.

With the opening of its fourth boutique at Bukit Jalil City Signature Shop Office, J Jade & Jewel continues to expand its reach, inspiring global appreciation for authentic jade art and jewellery. Official Website: www.j-jadejewel.com

Golden Jaguar Recognised by ASEAN Records for Highest 24K Gold-Plated Jewellery Sales

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Golden Jaguar Recognised by ASEAN Records for Highest 24K Gold-Plated Jewellery Sales

Golden Jaguar Jewellery has officially been recognised by ASEAN Records for achieving a historic milestone: “Highest Unit Sales of 24K Gold-Plated Accessories through Wholesale and Retail Channels by a Single Brand in a Year” — with 929,190 units sold between October 2024 and September 2025.

This achievement marks Golden Jaguar as the best-selling single jewellery brand in the ASEAN region, solidifying its leadership in the 24K gold-plated accessories market.

For Founder and Managing Director, David Cheah Wei Yep, the recognition represents more than sales success — it is a symbol of Malaysia’s growing creative and digital commerce capabilities.

“This honour is a reflection of our team’s dedication and innovation,” said Cheah at the ASEAN Records Gala Night in Kuala Lumpur.
“It marks a strong beginning as we expand beyond Malaysia into the broader Asian market. We’ve already launched operations in Thailand and plan to enter Indonesia next year.”

From Local Favourite to Regional Powerhouse

Founded over a decade ago, Golden Jaguar began as a modest jewellery retailer before evolving into Malaysia’s largest 24K gold-plated jewellery brand.

The brand’s success stems from a strong digital-first strategy.

“We’ve invested heavily in digital engagement — from targeted advertising to live-streaming. Building trust with online shoppers takes time and consistency, but today e-commerce is where the market thrives, and we’re proud to have led that transformation,” said Cheah.

Golden Jaguar currently offers over 1,000 jewellery designs, with a curated selection of 100 top-performing pieces marketed online in alignment with emerging fashion trends.

“We analyse what’s trending — from viral handbag styles to colour palettes — and design complementary jewellery to match,” explained Cheah.
“Our goal is to capture the customer’s taste while maintaining the look, feel, and quality of real gold.”

Earning Trust in the Digital Age

Selling jewellery online presents unique challenges, especially in establishing authenticity and customer confidence.
Golden Jaguar addresses this through high-quality product presentation and rigorous quality assurance.

“We ensure every detail — from photos to videos — reflects the true product. Customers make purchasing decisions based on what they see, so visuals and live demonstrations are crucial,” said Cheah.

Each piece undergoes testing to ensure its gold plating remains bright and tarnish-resistant, and the company adheres to ISO 9001 and SGS manufacturing standards to ensure quality consistency across all collections.

Designing for the Modern ASEAN Woman

Golden Jaguar’s main clientele are Malaysian women, particularly from the Malay community, who value elegant yet affordable luxury.

The brand’s growing presence in Thailand and plans for expansion across Southeast Asia reflect its cross-cultural appeal.

“We describe Golden Jaguar as ‘Youthful Luxury’ — stylish, attainable, and ideal for modern women,” said Cheah.

The Road Ahead

With operations now active in Thailand, Golden Jaguar is preparing to expand into Indonesia in 2026 through a franchise model.
While e-commerce remains at its core, the brand is also strengthening its physical retail presence by opening outlets in major shopping malls.

“We will continue strengthening our online ecosystem while scaling our offline franchise network,” Cheah said.
“Our next focus is enhancing packaging design and collaborating with lifestyle brands like Capybara to reach a wider audience.”

From its digital beginnings to regional acclaim, Golden Jaguar Jewellery exemplifies how a homegrown Malaysian brand, powered by digital strategy and creative innovation, can shine across borders — turning vision into victory.

About Golden Jaguar Jewellery

Established over a decade ago, Golden Jaguar Jewellery is Malaysia’s leading 24K gold-plated jewellery brand, renowned for its fusion of style, craftsmanship, and affordability. The brand is owned by Golden Jaguar Sdn. Bhd., with an expanding presence in ASEAN markets through e-commerce and retail partnerships. Golden Jaguar offers over 1,000 products, including necklaces, bracelets, earrings, and statement accessories, designed to bring accessible luxury to every woman.

Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

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Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

ASEAN Records proudly recognises Tastefully Malaysia Sdn Bhd and its founder Esther Fong for achieving an extraordinary milestone in the regional events industry with the official title: “Highest Total Number of Visitors Across a Series of Food Expos (Over 1.6 Million Visitors Across 16 Events Held from November 2024 to November 2025)”

Celebrating Culinary Culture and Regional Unity

This recognition honours Tastefully Malaysia’s remarkable contribution to promoting culinary heritage, entrepreneurship, and cross-cultural exchange through its nationwide series of food exhibitions.
Over the course of a single year, 16 major events were successfully organised across multiple Malaysian states, drawing more than 1.6 million visitors — a record-breaking turnout that reaffirms Malaysia’s position as a leading hub for food innovation and hospitality in ASEAN.

Founder Esther Fong expressed her gratitude upon receiving the recognition:

“This achievement reflects the passion and resilience of our exhibitors, partners, and visitors who continue to support local food entrepreneurs and celebrate Malaysia’s diverse culinary identity. We are proud to share this success with everyone who made Tastefully a household name in the food-expo scene.”

Empowering Entrepreneurs and Promoting ASEAN Flavours

Since its inception, Tastefully Malaysia has served as a powerful platform connecting local SMEs, F&B brands, and regional distributors. The expos not only spotlight homegrown delicacies but also create opportunities for small businesses to expand into ASEAN markets, fostering regional collaboration and economic growth.

About Tastefully Malaysia Sdn Bhd

Founded by Esther Fong, Tastefully Malaysia is one of the nation’s most established event organisers in the food and beverage sector. With a mission to bridge culinary passion and business growth, the company continues to redefine the exhibition landscape — inspiring millions of visitors to explore, experience, and enjoy ASEAN’s diverse flavours.