Category: Business Trade

Minelog Recognised by ASEAN Records for the Largest Mid-Tier Homegrown Logistics Company for Export- and Import-Focused Global Brands

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Minelog Recognised by ASEAN Records for the Largest Mid-Tier Homegrown Logistics Company for Export- and Import-Focused Global Brands

ASEAN Records is proud to officially recognise Minelog for achieving a significant milestone in the regional logistics and supply chain sector as the: Largest Mid-Tier Homegrown Logistics Company for Export- and Import-Focused Global Brands (Handling 103,806 TEUs in 2024)

This recognition marks a major achievement for Malaysia’s logistics landscape — celebrating Minelog’s operational scale, strategic expertise, and its expanding role in supporting international trade across ASEAN.

A Milestone in Malaysia’s Logistics and Supply Chain Excellence

Established as one of Malaysia’s most dynamic homegrown logistics players, Minelog has grown to become a trusted partner for global and export-driven brands. With deep capabilities across freight forwarding, warehousing, transportation, consolidation, and end-to-end supply chain solutions, the company continues to push new boundaries in efficiency, reliability, and regional competitiveness.

Handling 103,806 TEUs in 2024, Minelog has set a new benchmark for mid-tier logistics companies — demonstrating its strength in managing complex, large-scale cargo flows while maintaining service consistency and operational precision.

This achievement also reinforces Malaysia’s position as a strategic logistics hub for Southeast Asia and global markets.

A Landmark Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025.

Reflecting on the milestone, Dereck shared:
“This recognition underscores the dedication of our entire organisation.
Our growth has always been driven by a commitment to operational excellence, innovation, and delivering seamless logistics solutions for global brands.
We are honoured to be recognised by ASEAN Records and will continue advancing Malaysia’s role in the regional supply chain.”

The certificate was proudly received by Dereck Ng, Group Chief Executive Officer of Minelog, in honour of the company’s remarkable contribution to regional logistics excellence.

About Minelog

Minelog is a Malaysian-born logistics provider specialising in comprehensive, end-to-end supply chain services for export- and import-focused global brands. With capabilities spanning freight forwarding, land and sea transportation, warehousing, cross-border logistics, and customised industrial solutions, Minelog is recognised for its agile operations, customer-driven approach, and long-term regional growth strategy.

As the logistics sector continues to evolve alongside ASEAN’s expanding trade landscape, Minelog remains committed to strengthening Malaysia’s position as a competitive hub — delivering smarter, faster, and more reliable logistics solutions designed for global impact.

For more information, visit: https://minelog.com.my/about-us/

Agensi Pekerjaan UMR Recognised by ASEAN Records for Record-Breaking Workforce Deployment Achievement

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Agensi Pekerjaan UMR Recognised by ASEAN Records for Record-Breaking Workforce Deployment Achievement

ASEAN Records is proud to officially recognise Agensi Pekerjaan UMR for achieving a significant milestone in the manpower and recruitment industry as the: Highest Number of Foreign Workers Supplied to the Food & Beverage and Retail Industry by a Recruitment Agency (5,671 Active Workers Deployed)

This recognition highlights the company’s leadership, operational excellence, and its vital role in supporting two of ASEAN’s fastest-growing and most labour-dependent sectors.

Strengthening ASEAN’s F&B and Retail Workforce Ecosystem

Agensi Pekerjaan UMR has established itself as one of Malaysia’s most trusted recruitment agencies, specialising in the supply and management of foreign talent for the F&B and retail industries.

Through its robust recruitment infrastructure, streamlined processes, and compliance-driven approach, the company has successfully deployed 5,671 active foreign workers, contributing directly to business continuity, service quality, and operational resilience across hundreds of establishments.

This milestone underscores UMR’s reputation for reliability and long-term workforce solutions — ensuring that industry partners receive consistent, capable, and well-managed manpower support.

A Landmark Moment of Recognition

The ASEAN Records certificate was officially presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025.

The certificate was proudly received by Alvin Lee, Managing Director of Agensi Pekerjaan UMR, in recognition of the company’s outstanding impact on Malaysia’s employment landscape and its contribution to strengthening labour supply pipelines across the region.

Speaking about the recognition, Alvin Lee, Managing Director of Agensi Pekerjaan UMR, shared:
“This recognition by ASEAN Records is a proud moment for our entire organisation. It validates our commitment to providing dependable workforce solutions and ensuring that businesses in the F&B and retail sectors can continue operating smoothly. We are honoured to contribute to the nation’s labour ecosystem and will continue raising the bar for ethical recruitment, efficiency, and service excellence.”

About Agensi Pekerjaan UMR

Agensi Pekerjaan UMR is a leading Malaysian recruitment agency specialising in the sourcing, deployment, and management of foreign workers for key service industries, including food & beverage, retail, and hospitality.

The company is built on a foundation of:
• Strict compliance with regulatory standards
• Efficient talent sourcing through an international recruitment network
• Comprehensive worker management systems
• Industry-specific manpower solutions tailored to operational needs

Through its scalable processes and dedicated workforce support, Agensi Pekerjaan UMR continues to shape the future of recruitment excellence in Malaysia and across ASEAN.

Why Not Studio Recognised by ASEAN Records for Most Corporate Portraits Captured by a Principal Photographer in One Year

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Why Not Studio Recognised by ASEAN Records for Most Corporate Portraits Captured by a Principal Photographer in One Year

ASEAN Records is proud to officially recognise Why Not Studio and its principal photographer, Kelvin Chong, for achieving an outstanding regional milestone as the: Most Corporate Portraits Captured by a Principal Photographer in One Year (5,128 individuals, October 2024 – September 2025)

This achievement marks a significant moment for Malaysia’s creative and corporate imaging industry — celebrating the precision, consistency, and artistic excellence required to deliver high-volume, professional-grade corporate portraits at scale.

A New Benchmark in Corporate Photography Excellence

Why Not Studio, founded in Johor Bahru, has become one of Malaysia’s leading photography studios specialising in corporate portraits, personal branding visuals, and premium commercial imaging services. Known for its meticulous lighting standards and clean editorial style, the studio has built a strong reputation among corporations, professionals, and entrepreneurs nationwide.

Capturing 5,128 individual corporate portraits within a 12-month period required extraordinary planning, technical mastery, and a robust workflow system — a testament to Kelvin’s expertise and Why Not Studio’s streamlined creative process.

The volume achieved sets a new regional standard for productivity and artistic consistency within the corporate photography sector.

A Distinguished Moment of Recognition

The official ASEAN Records certificate was presented on 22 October 2025, at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025.

The certificate was proudly received by Kelvin Chong, in recognition of his leadership, technical mastery, and creative impact in elevating Malaysia’s corporate imaging landscape.

“This recognition means a great deal to me and the entire Why Not Studio team. Every portrait we create represents someone’s career, identity, and confidence — and that responsibility motivates us to deliver excellence with every shoot. We’re honoured to bring this achievement home and continue setting new standards in professional photography,” shared Kelvin, Principal Photographer of Why Not Studio.

About Why Not Studio

Why Not Studio is a Malaysian production company specialising in corporate portraits, personal branding images, commercial campaigns, and premium studio productions. With a commitment to professionalism, precision lighting, and client-centric creativity, the studio has grown into a trusted partner for SMEs, corporate organisations, and personal brands nationwide.

Built on the belief that everyone deserves to look their best, Why Not Studio continues to redefine corporate photography with modern aesthetics, efficient processes, and a dedication to quality that stands out across ASEAN.

For more information, visit: https://whynotstudio.com.my/about/

D&D Property Group Recognised by ASEAN Records for the Highest GDV Conversion for New Residential Projects in a Year

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D&D Property Group Recognised by ASEAN Records for the Highest GDV Conversion for New Residential Projects in a Year

ASEAN Records is proud to officially recognise D&D Property Group for achieving the regional milestone, as the: Highest Gross Development Value (GDV) Conversion for New Residential Projects in a Year (RM3,931,312,296.87, Achieved Through 8,022 Units in 2024)

This recognition marks a historic accomplishment within Malaysia’s real estate sector, reflecting the company’s exceptional performance, strategic precision, and industry leadership.

A Landmark Achievement in Malaysia’s Property Industry

Founded on 1 October 2017, D&D Property Group has grown from a 20-person team into a powerhouse of nearly 1,300 professionals, managing and promoting hundreds of property projects across Malaysia. Their rapid expansion includes branches in Ipoh, Johor Bahru, Penang, and Melaka, showcasing their presence as one of the country’s fastest-growing real estate organisations.

The achievement of RM3.93 billion GDV conversion across 8,022 units in a single year stands as a major milestone, solidifying the company’s position as a dominant force in Malaysia’s residential project marketing landscape.

Driving their success is a clear strategic focus:

  • Prioritising actively developing, under-construction projects
  • Concentrating on residential units priced below RM600,000 — a segment highly relevant to the B40 and middle-income market
  • Maintaining market leadership with one of the largest shares of Malaysia’s RM600k-and-below property inventory

This disciplined market positioning has enabled D&D Property Group to excel in a competitive environment through precision targeting, affordability-driven offerings, and high-volume project expertise.

Marking the Moment of Recognition

The ASEAN Records certificate was officially presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025. This certificate was proudly received by Dennis Soon, Director of D&D Property Group, on behalf of the entire leadership team.

The presentation commemorated D&D Property Group’s exceptional contribution to Malaysia’s real estate development ecosystem and recognised its transformative impact on the national housing landscape.

“This accomplishment belongs to every member of our team. It reinforces our confidence in the direction we have chosen and motivates us to continue pushing boundaries. D&D Property Group‘s strength lies in our focus, discipline, and commitment to serving the real needs of Malaysians.” Mr Dennis Soon expressed profound appreciation for the recognition, emphasizing that the achievement reflects the combined dedication of the entire organization.

In addition, he shared the company’s bold vision for the future: transitioning beyond sales performance to eventually expanding into property development, further strengthening their influence across the real estate value chain.

About D&D Property Group

D&D Property Group is one of Malaysia’s leading property marketing organisations, specialising in the promotion of residential developments tailored to mass-market demand. With a strong emphasis on training, professional development, and leadership empowerment, the company offers:

  • Industry-leading coaching programmes
  • One-on-one sales training
  • Professional branding courses
  • Competitive remuneration and incentive systems
  • Supportive after-sales partnerships, including renovation and rental management services

Driven by a mission to become Malaysia’s largest real estate agency, D&D Property Group is committed to empowering its people, elevating industry standards, and helping Malaysians access quality homes that meet their needs.

For more information, visit: https://www.dndpropertygrp.com/

J Jade & Jewel Officially Recognised by ASEAN Records for Largest Certified Grade-A Natural Jade Inventory by a Single Brand

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J Jade & Jewel Officially Recognised by ASEAN Records for Largest Certified Grade-A Natural Jade Inventory by a Single Brand

J Jade & Jewel, the premium jade and fine jewellery brand founded by Malaysian gemologist Mandy Ong, has been officially recognised by ASEAN Records for achieving the milestone title: “Largest Certified Grade-A Natural Jade Inventory by a Single Brand with In-House Internationally Licensed Gemologists”

This prestigious certification was received by Mandy Ong, Maggie, and Bebe, marking a historic moment for the regional luxury industry.

According to ASEAN Records verification, J Jade & Jewel holds an impressive total of 101,539 loose and finished Grade-A jade pieces, spanning a wide array of designs and colour variations — all meticulously authenticated and certified by its team of internationally licensed gemologists.

An ASEAN Milestone in Jade Craftsmanship and Authentication

Renowned for its commitment to authenticity, artistry, and innovation, J Jade & Jewel has built a strong reputation for exclusively dealing in Certified Grade-A Natural Jade — the purest form of jadeite free from chemical or polymer treatment.

Each piece undergoes stringent certification processes and is crafted to reflect both cultural heritage and modern design sensibilities. This achievement not only affirms the brand’s technical excellence but also establishes a new industry benchmark for verified inventory scale and gemstone credibility within ASEAN.

“This recognition by ASEAN Records is an incredible honour for our entire team,” said Mandy Ong, Founder and Certified Gemologist of J Jade & Jewel. “It validates our mission to elevate the artistry and integrity of jade jewellery in Asia. Every piece we craft is a story of heritage, passion, and precision.”

Celebrating “Galaxy of Grace” — The New Era of J Jade & Jewel

To commemorate this milestone, J Jade & Jewel will host its “Jade & Jewel Showcase – Galaxy of Grace” on Saturday, 15 November 2025, from 5 PM to 10 PM at Piazza, Pavilion Bukit Jalil.

The grand celebration will feature the presence of special celebrity guests Wu Zun and Myolie Wu, who will witness the unveiling of J Jade & Jewel’s latest luxury jade collection — inspired by the elegance and cosmic brilliance of the “Galaxy of Grace.”

Each piece in this collection embodies the brand’s philosophy of elegance, brilliance, and timelessness, blending traditional jade artistry with contemporary fine jewellery design.

About J Jade & Jewel

Founded by Mandy Ong, a Malaysian gemologist internationally certified in gemstone grading and authentication, J Jade & Jewel has become a symbol of excellence in the world of high-end jade jewellery.

The brand has showcased at Asia-Europe Fashion Week (AEFW) alongside world-renowned designers and luxury houses, representing the beauty and craftsmanship of Asian jade on the global stage.

With the opening of its fourth boutique at Bukit Jalil City Signature Shop Office, J Jade & Jewel continues to expand its reach, inspiring global appreciation for authentic jade art and jewellery. Official Website: www.j-jadejewel.com

Golden Jaguar Recognised by ASEAN Records for Highest 24K Gold-Plated Jewellery Sales

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Golden Jaguar Recognised by ASEAN Records for Highest 24K Gold-Plated Jewellery Sales

Golden Jaguar Jewellery has officially been recognised by ASEAN Records for achieving a historic milestone: “Highest Unit Sales of 24K Gold-Plated Accessories through Wholesale and Retail Channels by a Single Brand in a Year” — with 929,190 units sold between October 2024 and September 2025.

This achievement marks Golden Jaguar as the best-selling single jewellery brand in the ASEAN region, solidifying its leadership in the 24K gold-plated accessories market.

For Founder and Managing Director, David Cheah Wei Yep, the recognition represents more than sales success — it is a symbol of Malaysia’s growing creative and digital commerce capabilities.

“This honour is a reflection of our team’s dedication and innovation,” said Cheah at the ASEAN Records Gala Night in Kuala Lumpur.
“It marks a strong beginning as we expand beyond Malaysia into the broader Asian market. We’ve already launched operations in Thailand and plan to enter Indonesia next year.”

From Local Favourite to Regional Powerhouse

Founded over a decade ago, Golden Jaguar began as a modest jewellery retailer before evolving into Malaysia’s largest 24K gold-plated jewellery brand.

The brand’s success stems from a strong digital-first strategy.

“We’ve invested heavily in digital engagement — from targeted advertising to live-streaming. Building trust with online shoppers takes time and consistency, but today e-commerce is where the market thrives, and we’re proud to have led that transformation,” said Cheah.

Golden Jaguar currently offers over 1,000 jewellery designs, with a curated selection of 100 top-performing pieces marketed online in alignment with emerging fashion trends.

“We analyse what’s trending — from viral handbag styles to colour palettes — and design complementary jewellery to match,” explained Cheah.
“Our goal is to capture the customer’s taste while maintaining the look, feel, and quality of real gold.”

Earning Trust in the Digital Age

Selling jewellery online presents unique challenges, especially in establishing authenticity and customer confidence.
Golden Jaguar addresses this through high-quality product presentation and rigorous quality assurance.

“We ensure every detail — from photos to videos — reflects the true product. Customers make purchasing decisions based on what they see, so visuals and live demonstrations are crucial,” said Cheah.

Each piece undergoes testing to ensure its gold plating remains bright and tarnish-resistant, and the company adheres to ISO 9001 and SGS manufacturing standards to ensure quality consistency across all collections.

Designing for the Modern ASEAN Woman

Golden Jaguar’s main clientele are Malaysian women, particularly from the Malay community, who value elegant yet affordable luxury.

The brand’s growing presence in Thailand and plans for expansion across Southeast Asia reflect its cross-cultural appeal.

“We describe Golden Jaguar as ‘Youthful Luxury’ — stylish, attainable, and ideal for modern women,” said Cheah.

The Road Ahead

With operations now active in Thailand, Golden Jaguar is preparing to expand into Indonesia in 2026 through a franchise model.
While e-commerce remains at its core, the brand is also strengthening its physical retail presence by opening outlets in major shopping malls.

“We will continue strengthening our online ecosystem while scaling our offline franchise network,” Cheah said.
“Our next focus is enhancing packaging design and collaborating with lifestyle brands like Capybara to reach a wider audience.”

From its digital beginnings to regional acclaim, Golden Jaguar Jewellery exemplifies how a homegrown Malaysian brand, powered by digital strategy and creative innovation, can shine across borders — turning vision into victory.

About Golden Jaguar Jewellery

Established over a decade ago, Golden Jaguar Jewellery is Malaysia’s leading 24K gold-plated jewellery brand, renowned for its fusion of style, craftsmanship, and affordability. The brand is owned by Golden Jaguar Sdn. Bhd., with an expanding presence in ASEAN markets through e-commerce and retail partnerships. Golden Jaguar offers over 1,000 products, including necklaces, bracelets, earrings, and statement accessories, designed to bring accessible luxury to every woman.

Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

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Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

ASEAN Records proudly recognises Tastefully Malaysia Sdn Bhd and its founder Esther Fong for achieving an extraordinary milestone in the regional events industry with the official title: “Highest Total Number of Visitors Across a Series of Food Expos (Over 1.6 Million Visitors Across 16 Events Held from November 2024 to November 2025)”

Celebrating Culinary Culture and Regional Unity

This recognition honours Tastefully Malaysia’s remarkable contribution to promoting culinary heritage, entrepreneurship, and cross-cultural exchange through its nationwide series of food exhibitions.
Over the course of a single year, 16 major events were successfully organised across multiple Malaysian states, drawing more than 1.6 million visitors — a record-breaking turnout that reaffirms Malaysia’s position as a leading hub for food innovation and hospitality in ASEAN.

Founder Esther Fong expressed her gratitude upon receiving the recognition:

“This achievement reflects the passion and resilience of our exhibitors, partners, and visitors who continue to support local food entrepreneurs and celebrate Malaysia’s diverse culinary identity. We are proud to share this success with everyone who made Tastefully a household name in the food-expo scene.”

Empowering Entrepreneurs and Promoting ASEAN Flavours

Since its inception, Tastefully Malaysia has served as a powerful platform connecting local SMEs, F&B brands, and regional distributors. The expos not only spotlight homegrown delicacies but also create opportunities for small businesses to expand into ASEAN markets, fostering regional collaboration and economic growth.

About Tastefully Malaysia Sdn Bhd

Founded by Esther Fong, Tastefully Malaysia is one of the nation’s most established event organisers in the food and beverage sector. With a mission to bridge culinary passion and business growth, the company continues to redefine the exhibition landscape — inspiring millions of visitors to explore, experience, and enjoy ASEAN’s diverse flavours.

Dessini Officially Recognised by ASEAN Records for Highest Number of Cookware Units Sold in a Year

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Dessini Officially Recognised by ASEAN Records for Highest Number of Cookware Units Sold in a Year

Homegrown Malaysian brand Dessini, under its parent company Chiwawa Asia Sdn. Bhd., has been officially recognised by ASEAN Records for achieving a groundbreaking milestone in the region’s household goods industry: Highest Number of Cookware Units Sold in a Year

The recognition honours Dessini’s achievement for its exceptional cookware sales performance, with 1,919,980 units sold between September 2024 and August 2025 — including 327,297 cookware sets across 2,030 product variants.

This milestone reflects Malaysia’s growing prominence in the manufacturing and e-commerce sectors, and highlights Dessini’s leadership in delivering quality, innovation, and affordability to households across the region.

A Malaysian Brand That Brings Global Quality Home

Founded with a simple yet powerful mission — “To Bring Quality Closer to Every Home” — Dessini has become one of Malaysia’s most trusted kitchenware brands. Known for its balance of performance, style, and affordability, Dessini continues to elevate the everyday cooking experience for families across the country.

In 2025, the brand’s remarkable sales performance set a new benchmark for the local kitchenware industry, solidifying its position as a household name synonymous with reliability and value.

The Power of Chiwawa Asia’s E-Commerce Ecosystem

As the driving force behind Dessini’s growth, Chiwawa Asia has built one of Malaysia’s most successful e-commerce ecosystems — connecting manufacturers, retailers, and consumers through a fully integrated digital and physical retail network.

By combining online platforms such as Shopee, TikTok Shop, and Lazada with strong offline partnerships and nationwide retail activations, Chiwawa Asia ensures that Dessini’s products are accessible to every corner of Malaysia.

“We listen to what Malaysian families need — practical, durable, and affordable cookware — and we deliver products that meet those needs without compromise.”
“This recognition represents the hard work of our team and the loyalty of our customers,” said Miki Yap from Chiwawa Asia.

Commitment to Innovation and Sustainability

Dessini’s growth is anchored in continuous product innovation. The brand’s flagship 12-Piece Premium Non-Stick Cookware Set remains one of its top sellers, praised for its advanced heat distribution, durable non-stick coating, ergonomic design, and elegant appearance.

In addition, Dessini is taking proactive steps toward environmental sustainability. Its cookware now uses PFOA-free coatings, and all packaging has transitioned to recyclable cardboard materials, reflecting the brand’s dedication to greener manufacturing practices.

Expanding Horizons Across ASEAN

With its record-breaking success in Malaysia, Chiwawa Asia is now expanding its regional footprint. The company aims to introduce Dessini to key ASEAN markets through strategic collaborations and product diversification — including smart kitchen appliances, home electronics, and premium beverage tools.

“Our ambition is clear — to make ‘Made in Malaysia’ a mark of world-class quality,” added the spokesperson.
“Through innovation and consistency, we want to establish Dessini as the most trusted kitchenware brand in Malaysia and a leading household name across Southeast Asia.”

About Chiwawa Asia

Chiwawa Asia is Malaysia’s leading e-commerce and digital distribution platform, offering a comprehensive range of consumer and industrial goods. Its integrated retail ecosystem empowers brands with logistics, marketing, and analytics solutions — helping them grow sustainably across Malaysia and the wider ASEAN region.

Dessini is one of the nation’s fastest-growing kitchenware brands, specialising in affordable, high-quality cookware and appliances designed for modern lifestyles. With over 2,000 product variants and a commitment to excellence, Dessini continues to bring convenience, performance, and style to kitchens across the region.

Andaman Grand Ballroom Recognised By ASEAN Records For The Largest Single-Floor Thematic Ballroom in a City Centre

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Andaman Grand Ballroom Recognised By ASEAN Records For The Largest Single-Floor Thematic Ballroom in a City Centre

ASEAN Records is proud to officially recognise Andaman Grand Ballroom for achieving a significant milestone in the regional hospitality and events industry, as the: Largest Single-Floor Thematic Ballroom in a City Centre with Fully Integrated Lighting and Sound System (Total capacity: over 1,500 guests)

This recognition highlights the Andaman Group’s commitment to creating landmark spaces that combine scale, elegance, and state-of-the-art functionality — redefining how large-scale events and celebrations are experienced in Malaysia’s bustling capital.

A Milestone in Urban Event Luxury

Strategically located in the heart of Kuala Lumpur, the Andaman Grand Ballroom stands as a testament to visionary architecture and grand-scale event planning. The venue features a fully integrated audio-visual system, majestic chandeliers, customisable lighting, and flexible layout capabilities that can accommodate over 1,500 guests in a single floor — making it one of the most impressive event spaces in the city centre.

Designed to host everything from weddings and gala dinners to corporate launches and cultural showcases, the ballroom’s thematic concept blends contemporary aesthetics with traditional elegance, offering a uniquely immersive experience for both organisers and guests.

Honouring the Achievement

The official ASEAN Records certificate was proudly presented to Peter Cheng, Managing Director of Andaman Group, and Dato’ Seri Raymond Yu Zhenhui, in celebration of this milestone. These records reflects the group’s ongoing pursuit of excellence in property development, hospitality, and event infrastructure across Malaysia.

In his remarks, Peter Cheng shared:

“This recognition from ASEAN Records is not just about size — it’s about vision, execution, and purpose. The Andaman Grand Ballroom was built to become a signature space for the people, for celebrations, and for legacies. We’re proud to contribute to Malaysia’s position as a destination for world-class events.”

About Andaman Group

Andaman Group is a leading Malaysian property and lifestyle development group known for delivering high-impact commercial concepts and lifestyle destinations. With a focus on experience-driven spaces, the Group continues to innovate across sectors — from hospitality and food & beverage to real estate and events — championing Malaysia’s role as a regional hub for creativity, commerce, and culture.

Melix Lab Recognised by ASEAN Records for Pioneering Scalp Care Innovation

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Melix Lab Recognised by ASEAN Records for Pioneering Scalp Care Innovation

ASEAN Records is proud to officially recognise Melix Lab for achieving a historic industry-first milestone with its launch of a revolutionary scalp care product, as the: “First Dermatologically Tested Two-Phase Scalp Purifying Pre-Shampoo with AHA+PHA Created and Designed as the First Step of Hair Wash”

This recognition sets a new regional benchmark in the haircare and personal wellness sector — validating Melix Lab’s commitment to functional innovation, scientific formulation, and transformative results in scalp health.

Introducing a New Era of Pre-Shampoo Science

Melix Lab is an advanced line by Melix, a Malaysian-born brand founded in 2016, known for its focus on gentle, plant-based formulations. While Melix built its foundation on mild and soothing haircare, Melix Lab elevates this promise by introducing active ingredients to address persistent scalp issues — blending clinical precision with natural efficacy.

Its debut innovation — the Two-Phase Scalp Purifying Pre-Shampoo — is dermatologically tested and scientifically formulated with AHA (Alpha Hydroxy Acid) and PHA (Polyhydroxy Acid). Designed to be the first step before shampoo, the product gently exfoliates, detoxifies, and balances the scalp — enhancing absorption and effectiveness of subsequent haircare steps.

This marks a paradigm shift in hair washing routines, where pre-shampooing becomes essential to long-term scalp wellness and hair vitality.

A Celebrated Launch with Industry Experts

The official ASEAN Records certificate presentation was held on 27 October 2025 during the Melix Lab Launch Event at TRX, Kuala Lumpur. The event brought together media, beauty professionals, influencers, and brand partners to celebrate this groundbreaking achievement.

The certificate was proudly received by Joanne, COO & CFO, and Bing, CEO & CMO, of Melix. The product innovation was presented alongside Tony, renowned Taiwanese celebrity hairstylist and Melix Lab’s 2025 Brand Ambassador, who lauded the product’s scientific approach and ease of integration into modern routines.

Popular beauty influencer Anjoe Koh, who collaborated with the brand for the launch campaign, also joined the event to share her experience and insights into consumer responses.

From Vision to Recognition

The launch also featured interactive stations, scalp analysis experiences, and product sampling — all designed to educate consumers about healthy hair rituals and the importance of scalp priming.

“We created Melix Lab to solve the root of the problem — the scalp. Our new two-phase pre-shampoo is the result of years of research and testing. To now be recognised by ASEAN Records for this breakthrough affirms our belief that true hair beauty starts at the scalp,” said Joanne, during her opening remarks.

About Melix & Melix Lab

Founded in 2016, Melix is a Malaysian haircare brand known for its natural, mild, and sulfate-free products. Over the years, it has built a loyal following through transparency, wellness education, and personalised formulations.

Melix Lab, the brand’s premium extension, is designed for more targeted scalp care — combining luxury, minimalism, and clinical performance. All Melix Lab products are dermatologically tested, with enhanced vitamins, oils, and patented delivery systems — offering results without compromising on gentleness.

With this ASEAN Records recognition, Melix Lab continues to lead the charge in reimagining haircare, one innovation at a time.