ASEAN Records is proud to officially recognise LE AURA, H&H Health Group for achieving a significant regional milestone as the:
Highest Perfume Sales across Three Variants by a Single Brand via Brand-Owned Live Commerce within 24 Hours (5,493 Bottles Sold, generating RM514,526 in Revenue within 24 Hours on 7 August 2024, via a 1-hour Facebook Live session from 8:35 PM to 9:35 PM for DE AI LE AURA, DE BAY LE AURA and BOSS LE AURA).
This recognition highlights a breakthrough in digital retail execution—demonstrating how live commerce can drive high-impact sales through real-time engagement and strong brand connection.
Redefining Live Commerce Through Engagement and Performance
LE AURA’s achievement reflects a highly effective integration of content, audience engagement, and conversion strategy within a single live session.
By generating over RM500,000 in revenue within just one hour, the brand successfully transformed a standard Facebook Live into a high-performance sales channel—showcasing the power of direct-to-consumer engagement in today’s digital landscape.
The milestone demonstrates how brands can leverage live commerce not only as a marketing tool, but as a scalable revenue-driving platform within the ASEAN region.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 31 March 2026 at Jalan Makloom, George Town, Penang, marking the formal recognition of LE AURA’s record achievement.
The recognition was received on stage by Loh Wei Hong, Founder of H&H Health Group, representing the leadership behind the brand’s success.
Voices of Leadership
Reflecting on the recognition, Loh Wei Hong, Founder of H&H Health Group, shared:
“This achievement reflects the strength of our connection with our audience and the trust they place in our brand. Live commerce allows us to engage directly and authentically, and this recognition motivates us to continue innovating in how we deliver value to our customers.”
About H&H Health Group / LE AURA
H&H Health Group is a dynamic consumer brand group focused on delivering innovative products through strong digital engagement and direct-to-consumer strategies.
LE AURA represents the group’s commitment to combining product quality with effective digital execution—leveraging live commerce and audience interaction to create impactful brand experiences.
ASEAN Records and ASIA Records are proud to officially recognise Malaysia Aviation Group (MAG) for achieving a landmark milestone in the aviation and travel industry:
Largest Airline Trade Pavilion at a Consumer Travel Fair (46,000 sq ft total built-up space, 3-floor structure, MATTA Fair, 3–5 April 2026, MITEC Kuala Lumpur, Malaysia)
This dual recognition highlights a groundbreaking achievement in experiential aviation marketing, redefining how airline brands engage with travellers through scale, innovation, and immersive design.
Introducing the MAG Arena — A New Benchmark in Aviation Showcases
At the heart of this achievement is the MAG Arena, a bold, multi-level aviation pavilion unveiled during MATTA Fair 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
Spanning an impressive 46,000 square feet across three floors, the MAG Arena brought together Malaysia Aviation Group’s full airline portfolio — Malaysia Airlines, Firefly, and Amal — under one iconic and integrated showcase.
Far beyond a conventional exhibition booth, the MAG Arena delivered a fully immersive travel experience, featuring:
Exclusive travel promotions and real-time booking opportunities
Cabin showcases and walkthrough theatre experiences
Interactive digital and AI-powered travel tools
Virtual reality experiences and destination activations
Lifestyle-driven engagement zones and curated visitor journeys
This large-scale, multi-dimensional pavilion set a new regional benchmark for airline participation at consumer travel fairs.
Creating Immersive and Interactive Visitor Journeys
Designed as an experiential environment rather than a static display, the pavilion enabled visitors to explore aviation in a dynamic and engaging way.
Thousands of visitors experienced:
Immersive rooms simulating travel environments
Interactive installations bridging physical and digital experiences
Destination storytelling through themed zones
Live engagement activities connecting travel, lifestyle, and entertainment
A major highlight included a special meet-and-greet session with Manchester United legends Gary Neville, Andy Cole, and Wes Brown, drawing strong crowds and reinforcing MAG’s global brand partnerships.
In conjunction with the event, MAG also announced new international routes to Shenzhen and Changsha (China), as well as Fukuoka (Japan) — further strengthening Malaysia’s global connectivity and aviation network.
Strengthening Malaysia’s Position as a Regional Aviation Hub
This initiative reflects Malaysia Aviation Group’s broader vision to position Malaysia as a key gateway for regional and international travel.
By elevating its presence at one of Malaysia’s largest travel fairs, MAG successfully:
Showcased its airline ecosystem in an integrated platform
Strengthened Malaysia’s tourism visibility
Connected travellers with destinations, services, and experiences
Reinforced the country’s role as a regional aviation and tourism hub
The scale and impact of the MAG Arena demonstrate how innovation, storytelling, and experiential engagement can transform the future of travel marketing.
A Milestone Moment of Recognition
The ASEAN Records and ASIA Records certificates were officially presented on 3 April 2026 at MATTA Fair, MITEC Kuala Lumpur.
The recognition was received by:
Mr Bryan Foong Chee Yeong, Chief Executive Officer of Airline Business
Mr Dersenish Aresandiran, Chief Commercial Officer of Airline Business
on behalf of Malaysia Aviation Group, acknowledging their leadership in delivering large-scale, customer-centric innovation in the aviation industry.
Voices of Leadership
Reflecting on the achievement, Mr Bryan Foong Chee Yeong shared:
“This recognition reflects our commitment to creating meaningful and engaging experiences that bring our brands closer to travellers. Through the MAG Arena, we reimagined how people interact with aviation — making it more immersive, accessible, and inspiring.”
“By combining innovation, technology, and Malaysian Hospitality in one space, we aim to set a new benchmark for airline engagement while supporting the growth of Malaysia’s tourism and aviation industry.”
Advancing Experiential Aviation Through Innovation
This milestone underscores the growing importance of experiential engagement in the aviation and travel industry.
As traveller expectations evolve, Malaysia Aviation Group’s achievement demonstrates how airlines can go beyond traditional marketing to create memorable, interactive, and meaningful journeys.
The MAG Arena sets a new standard not only for ASEAN, but for Asia’s aviation industry, highlighting the power of scale, innovation, and integrated experience design in shaping the future of travel.
About Malaysia Aviation Group
Malaysia Aviation Group (MAG) is the parent company of Malaysia Airlines and a portfolio of aviation and travel-related businesses. The Group delivers comprehensive travel solutions across passenger airlines, cargo, maintenance, engineering, and aviation services.
Committed to innovation, operational excellence, and customer experience, MAG continues to strengthen its position as a leading aviation group while supporting Malaysia’s growth as a global travel destination.
ASEAN Records is proud to officially recognise SWCorp (Solid Waste and Public Cleaning Management Corporation) for achieving the milestone:
Largest Single-Program Multi-State Outdoor Recycled Sculpture Installation by a Government Agency (45 Sculptures Across 8 States, 6-Month Program, 07/2025–12/2025)
This recognition highlights a significant nationwide initiative that combines environmental sustainability, public education, and creative expression—demonstrating how recycled materials can be transformed into meaningful public installations that engage communities across Malaysia.
Transforming Waste into Public Art Across Malaysia
Implemented from July to December 2025, the initiative saw the development of 45 large-scale recycled sculptures across eight states, strategically placed in public spaces and key locations.
Through a waste-to-art approach, discarded materials such as metal, plastic, and industrial components were repurposed into visually striking installations. These sculptures serve as both artistic landmarks and educational platforms, encouraging the public to rethink waste as a resource rather than a burden.
Notable installations in Sepang—including a recycled airplane sculpture at Pantai Bagan Lalang and a traditional boat structure at Golden Palm Tree—symbolise innovation in sustainability while reinforcing environmental awareness at the community level.
Driving Environmental Awareness Through the 5R Approach
At the core of this initiative is the promotion of the 5R principles: Refuse, Reduce, Reuse, Recycle, and Recover, supporting national efforts to encourage responsible waste management practices.
By integrating environmental messaging into public art, the programme functions as a Communication, Education, and Public Awareness (CEPA) platform—helping to shift public perception towards more sustainable habits.
The initiative also reflects strong collaboration between SWCorp, local authorities, educational institutions, and community stakeholders, ensuring that each installation delivers both environmental impact and local relevance.
Strengthening National Waste Management Efforts
As a government agency established under the Solid Waste and Public Cleansing Management Corporation Act 2007 (Act 673) and operating under the Ministry of Housing and Local Government (KPKT), SWCorp plays a central role in regulating, managing, and enforcing solid waste and public cleansing services across Malaysia.
SWCorp is also responsible for implementing and enforcing the Solid Waste and Public Cleansing Management Act 2007 (Act 672), ensuring a more efficient, integrated, and sustainable national waste management system.
Beyond infrastructure and enforcement, SWCorp actively drives public awareness, education programmes, and community engagement initiatives—supporting Malaysia’s broader goal of building a cleaner, more sustainable environment.
Creating Community Impact and Supporting Local Tourism
In addition to environmental advocacy, the recycled sculptures contribute to local identity and tourism by transforming public spaces into visually engaging destinations.
These installations enhance the surrounding environment while attracting visitors, supporting local economies, and fostering a sense of community pride. At the same time, they create opportunities for creativity, collaboration, and skill development among participating teams.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 31 March 2026 at Golden Palm Tree Malaysia, during the Arca Lestari Sepang programme.
The recognition was received by Mr Khalid Mohamed, Chief Executive Officer of SWCorp, and witnessed by YB Datuk Hajah Aiman Athirah Sabu, Deputy Minister of Housing and Local Government; Ms Vivian Gan, Corporate Deputy President of Sepang Goldcoast Sdn. Bhd; and Dr. Hajah Ani Ahmad, President of Sepang Municipal Council, in acknowledgement of their collective leadership and contribution to advancing environmental sustainability initiatives at both local and national levels.
Voices of Leadership
Reflecting on the recognition and the broader impact of the initiative, as shared by Mr Khalid Mohamed, Chief Executive Officer of SWCorp:
“This recognition reflects our commitment to strengthening environmental awareness through creative and inclusive approaches. By transforming waste into public art, we aim to demonstrate that discarded materials can carry new value and meaning.
Through initiatives like this, we hope to inspire communities to adopt more sustainable practices while contributing to a cleaner and more responsible future.”
Advancing Sustainability Through Innovation and Community Engagement
This milestone underscores the importance of integrating environmental awareness with innovation, creativity, and community participation. As sustainability becomes an increasingly critical focus across the region, initiatives like this demonstrate how large-scale programmes can influence public behaviour and drive meaningful change.
SWCorp’s achievement reflects Malaysia’s broader efforts in promoting sustainable waste management, while setting an example for how government-led initiatives can create lasting environmental, social, and economic impact across ASEAN.
About SWCorp
SWCorp (Solid Waste and Public Cleaning Management Corporation) is a government agency under the Ministry of Housing and Local Government (KPKT), established in 2008 to support the implementation of Malaysia’s National Solid Waste Management Policy.
The organisation is responsible for regulating, managing, and enforcing solid waste and public cleansing services under Act 672, while promoting sustainable practices through education, community engagement, and nationwide initiatives. Through its integrated approach, SWCorp continues to enhance service efficiency, environmental responsibility, and public awareness across Malaysia.
