Month: May 2025

US Pizza Officially Recognized in ASEAN Records for Most Localized Pizza Flavours Created by a Malaysian Homegrown Brand Since 1997

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US Pizza Officially Recognized in ASEAN Records for Most Localized Pizza Flavours Created by a Malaysian Homegrown Brand Since 1997

In a proud moment for Malaysia’s culinary landscape, US Pizza, one of the country’s most beloved homegrown pizza chains, has officially earned a prestigious spot in the ASEAN Records. The record, “Most Localized Pizza Flavours Created by a Malaysian Homegrown Brand Since 1997 (88 Flavours),” was presented in an official ceremony Franchise International Malaysia and witnessed by YAB Deputy Prime Minister Datuk Seri Dr. Ahmad Zahid Hamidi, together with Entrepreneur Development and Cooperatives Minister YB Datuk Ewon Benedick and Deputy Minister YB Saraswathy Kandasami.

This historic recognition marks the first ASEAN Record presented on the day during the Franchise International Malaysia Exhibition 2025 (FIM 2025) held at the Kuala Lumpur Convention Centre (KLCC), organized by the Malaysian Franchise Association (MFA) in collaboration with the Ministry of Entrepreneur and Cooperatives Development (KUSKOP).

A Culinary Milestone Rooted in Local Innovation

Since its inception in 1997, US Pizza has stood out for its commitment to Malaysian identity, proudly developing and offering 88 localized pizza flavors that blend international pizza standards with the bold, authentic tastes of Malaysia. From rendang chicken and sambal petai to durian cheese and satay-inspired toppings, US Pizza has consistently pushed creative boundaries while honoring local preferences.

“We are deeply honored to be recognized by ASEAN Records. This milestone reflects not only our team’s creativity and innovation but also our love and respect for Malaysia’s rich culinary culture,” said Mr Steven Phang, Director of US Pizza Malaysia. “Each of our 88 flavors tells a story—one that’s rooted in our heritage and driven by our passion to delight Malaysians with something uniquely theirs.”

Celebrating ASEAN Pride Through Entrepreneurship

“As Malaysia assumes its leadership role as the Chair of ASEAN 2025, we are proud to celebrate US Pizza that represent not just business success but the spirit of innovation and community connection that unites us across Southeast Asia,” said Mr Steven Phang, Director of US Pizza Malaysia

With over 100 outlets nationwide and a rapidly growing fan base, US Pizza continues to expand both locally and internationally while staying true to its philosophy—Local Flavor, Global Appeal.

About US Pizza Malaysia
Founded in Penang in 1997, US Pizza is a Malaysian homegrown brand specializing in handcrafted pizzas with local and Western-inspired flavors. With a growing footprint of over 100 outlets, US Pizza is recognized for its culinary creativity, customer satisfaction, and community impact.

ASEAN Records Recognizes Malaysia Autoshow 2025 for Organizing the Region’s Largest Outdoor Obstacle Test Drive Zone

admin Automotive, Business Trade, News, Science & Technology
ASEAN Records Recognizes Malaysia Autoshow 2025 for Organizing the Region’s Largest Outdoor Obstacle Test Drive Zone

In a milestone that highlights innovation and experiential engagement in the automotive industry, the Malaysia Automotive Robotics and IoT Institute (MARii), in collaboration with Moonman Event, has officially been recognized by ASEAN Records for organizing: ASEAN’s Largest Outdoor Obstacle Test Drive Zone at an Autoshow Achievement: 5.1 Kilometers of Purpose-Built Obstacle Trail

The prestigious certificate presentation was held on-site during the Malaysia Autoshow 2025, with the record formally presented to Mr. Azrul Reza Aziz, CEO of MARii, and witnessed by YB Senator Tengku Datuk Seri Zafrul Abdul Aziz, alongside key industry leaders, innovators, and dignitaries from across the ASEAN region.

A Milestone in Experiential Automotive Innovation

The 5.1-kilometer test drive zone stands as the longest obstacle-based outdoor test drive trail ever established at an automotive exhibition in ASEAN. Designed to simulate various real-world driving scenarios, this immersive trail enabled participants to test a wide range of electric and hybrid vehicles under diverse terrain and mobility conditions.

The initiative showcases Malaysia’s leadership in promoting interactive and educational automotive showcases while supporting ASEAN’s broader goals of sustainable mobility, consumer engagement, and automotive excellence.

“This recognition not only honors the Malaysia Autoshow’s groundbreaking design and visitor experience, but it also cements the show’s position as a forward-thinking platform in the ASEAN region,” said Mr. Azrul Reza Aziz, CEO of MARii

A Regional Benchmark for Automotive Shows

The obstacle course, developed in partnership with Moonman Event, offered attendees an unparalleled opportunity to experience the handling, performance, and capabilities of next-generation vehicles. This format is expected to serve as a blueprint for future auto expos across Southeast Asia seeking to blend excitement with technical demonstration and public education.

About Malaysia Autoshow 2025
Held at the Malaysia Agro Exposition Park Serdang (MAEPS), the Malaysia Autoshow 2025 has become the nation’s largest automotive and lifestyle exhibition, drawing participation from global carmakers, EV pioneers, mobility solution providers, and government agencies. The 2025 edition continues to break new ground with expanded showcases, test-drive experiences, and sustainability-focused programs.

About MARii
The Malaysia Automotive, Robotics and IoT Institute (MARii) is a government agency under the Ministry of Investment, Trade and Industry (MITI), tasked with spearheading the advancement of the nation’s mobility, robotics, and IoT ecosystem. For more information, visit: https://autoshow.my

https://youtu.be/GC8YXRBaTFE

ASEN Unity Drive Secures ASEAN Record for First and Longest Multi-Nation EV Convoy — A 10,432KM Drive of Innovation, Sustainability, and Regional Unity

admin Automotive, Business Trade, News
ASEN Unity Drive Secures ASEAN Record for First and Longest Multi-Nation EV Convoy — A 10,432KM Drive of Innovation, Sustainability, and Regional Unity

The Malaysia Automotive, Robotics and IoT Institute (MARii) proudly marked a monumental milestone in regional green mobility with the completion of the ASEAN UNITY DRIVE—a record-setting convoy spanning 10,432 kilometers across 72 cities in 9 ASEAN countries over 22 days. This landmark initiative has been officially recognized by ASEAN Records as: “ASEAN’s First and Longest Multi-Nation EV Convoy Led by a Nationally-Produced EV”

The achievement was officiated at the Malaysia Auto Show 2025, in the presence of YB Senator Tengku Datuk Seri Zafrul Tengku Abdul Aziz, Malaysia’s Minister of Investment, Trade and Industry, who witnessed the official record certificate presentation.

The ASEAN Records certificate was officially presented to Mr. Azrul Reza Aziz, Chief Executive Officer (CEO) of MARii, and witnessed by YB Senator Tengku Datuk Seri Zafrul Tengku Abdul Aziz, marking a significant moment for Malaysia’s leadership in automotive innovation.

“This record is not just about the distance covered,” said Mr. Azrul. “It’s about breaking through boundaries, fostering partnerships, and driving forward a greener future for ASEAN.”

A Trailblazing Regional Drive

Traversing Vietnam, Laos, Cambodia, Thailand, the Philippines, Brunei, Indonesia, Singapore, and Malaysia, the convoy was led by Proton’s eMas EV, highlighting Malaysia’s position at the forefront of sustainable and autonomous vehicle development.

This groundbreaking expedition demonstrates the technological strength, resilience, and collaboration potential across ASEAN member nations—promoting not only the capabilities of homegrown EV technology but also reinforcing regional cooperation in the clean energy transition.

Heroes Behind the Wheel

The success of this ambitious journey would not have been possible without the dedicated convoy team, who braved unpredictable terrains and long-haul drives. The four lead drivers representing Malaysia’s excellence in endurance and skill were: Mohd Adib Bin Mohd Azam, Justin Mah Mun Ming, Kavindran Vasanthasegaran

These individuals embody the spirit of ASEAN unity and innovation, and their determination has inspired countless others to pursue the path of progress.

Looking Ahead

As the region shifts towards electric and autonomous mobility, initiatives like the ASEAN Unity Drive serve as powerful catalysts in building awareness, promoting technological advancement, and fostering a united ASEAN identity.

MARii, in collaboration with its strategic partners, aims to continue breaking boundaries and driving change across Southeast Asia.

For media inquiries or more information, please visit: https://autoshow.my/

ASEAN Records Recognizes the Malaysian Franchise Association (MFA) for Hosting the Region’s Longest-Running Annual Franchise Exhibition

admin Business Trade, News
ASEAN Records Recognizes the Malaysian Franchise Association (MFA) for Hosting the Region’s Longest-Running Annual Franchise Exhibition

ASEAN Records is proud to officially recognize the Malaysian Franchise Association (MFA) with the prestigious ASEAN Record for: “ASEAN’s Longest-Running Annual Franchise Exhibition – 32 Editions Since 1994”

This historic accolade was presented on 7th May 2025 during the Networking Dinner of the ASEAN Franchise Convention 2025 (AFC2025), held at the Diamond Ballroom, Level G, Mandarin Oriental Hotel Kuala Lumpur. The ASEAN Record was awarded in the esteemed presence of YB Datuk Ewon Benedick, Malaysia’s Minister of Entrepreneur and Cooperatives Development (KUSKOP), who officiated the ceremony as Guest of Honour.

Organized annually without fail since 1994, the Malaysia International Franchise Exhibition (FIM) has firmly established itself as a landmark event in ASEAN’s franchising industry. In collaboration with KUSKOP, MFA’s consistent efforts in promoting entrepreneurship, expanding regional franchise networks, and strengthening Malaysia’s role as a franchise hub in ASEAN have been instrumental in shaping the sector’s success.

The exhibition, now in its 32nd edition, will officially run from 8th – 10th May 2025 at the Kuala Lumpur Convention Centre (KLCC), gathering top franchise brands, potential investors, and business leaders from across the ASEAN region.

“This record is not just about longevity. It represents decades of dedication, resilience, and progressive leadership in ASEAN’s franchise ecosystem,” said Datuk Dr Radzali Bin Hassan, Chaiman or MFA

ASEAN Records congratulates MFA for this momentous achievement and applauds the association’s continued contribution to economic empowerment and regional excellence.

Asia Big Power Secures ASEAN Record for Largest Rooftop Beverage Can Replica at Official Big Bee Product Launch

admin Building & Structure, Business Trade, News
Asia Big Power Secures ASEAN Record for Largest Rooftop Beverage Can Replica at Official Big Bee Product Launch

Asia Big Power proudly celebrated a landmark achievement with the unveiling of the Largest Rooftop Beverage Can Replica in ASEAN, as recognized by ASEAN Records. The record-setting replica, prominently displayed atop the Big Bee factory, marks a bold new chapter in branding and innovation for the Malaysian beverage industry.

This milestone coincided with the Official Big Bee Product Launch, officiated in grand style by two distinguished guests:
Y.M. Tengku Dato’ Dr. Hishammuddin Zaizi Bin Y.A.M. Tengku Bendahara Azman Shah Alhaj, Advisor to the Badminton Association of Malaysia (BAM), and
H.E. Ambassador Ekitéla Ronald John Moru, Kenyan Ambassador to Malaysia.

The record title:
“ASEAN’s Largest Rooftop Beverage Can Replica (Installed by Asia Big Power Sdn Bhd)”
was officially presented during the event, celebrating a remarkable display measuring prominently across the company’s rooftop skyline—symbolizing scale, ambition, and homegrown pride.

Under the leadership of Mr. Raymond Chong, Asia Big Power Sdn Bhd unveiled Big Bee, a refreshing new range of natural honey-based beverages crafted for health-conscious consumers. These products include:

  • Grass Jelly with Honey Drink
  • Aloe Vera with Honey Drink
  • Pineapple with Honey Drink
  • Honey Carbonated Drink
  • Bird’s Nest with Honey Drink

Each product reflects the brand’s commitment to quality, natural ingredients, and modern taste preferences—blending tradition with innovation to promote wellness through accessible beverages.

“This is not just a product launch—it’s a statement,” said Mr. Raymond Chong. “Big Bee is Malaysia’s answer to modern, health-forward drinks, and our rooftop can replica represents our boldness in standing tall, literally and figuratively, across ASEAN.”

The event drew support from regional trade partners, local distributors, media, and community leaders, marking a proud day for Malaysia’s F&B sector. With the ASEAN Records title now secured, Big Bee aims to expand its footprint across Southeast Asia, sharing Malaysia’s natural goodness in every bottle.

About Asia Big Power Sdn Bhd:
A Malaysian homegrown success story, Asia Big Power Sdn Bhd is the company behind Big Bee—Malaysia’s newest honey-based beverage brand. Focused on quality, health, and innovation, Big Bee is set to take the regional market by storm with its unique flavor profiles and commitment to natural ingredients.