In a proud moment for Malaysia’s culinary landscape, US Pizza, one of the country’s most beloved homegrown pizza chains, has officially earned a prestigious spot in the ASEAN Records. The record, “Most Localized Pizza Flavours Created by a Malaysian Homegrown Brand Since 1997 (88 Flavours),” was presented in an official ceremony Franchise International Malaysia and witnessed by YAB Deputy Prime Minister Datuk Seri Dr. Ahmad Zahid Hamidi, together with Entrepreneur Development and Cooperatives Minister YB Datuk Ewon Benedick and Deputy Minister YB Saraswathy Kandasami.
This historic recognition marks the first ASEAN Record presented on the day during the Franchise International Malaysia Exhibition 2025 (FIM 2025) held at the Kuala Lumpur Convention Centre (KLCC), organized by the Malaysian Franchise Association (MFA) in collaboration with the Ministry of Entrepreneur and Cooperatives Development (KUSKOP).
A Culinary Milestone Rooted in Local Innovation
Since its inception in 1997, US Pizza has stood out for its commitment to Malaysian identity, proudly developing and offering 88 localized pizza flavors that blend international pizza standards with the bold, authentic tastes of Malaysia. From rendang chicken and sambal petai to durian cheese and satay-inspired toppings, US Pizza has consistently pushed creative boundaries while honoring local preferences.
“We are deeply honored to be recognized by ASEAN Records. This milestone reflects not only our team’s creativity and innovation but also our love and respect for Malaysia’s rich culinary culture,” said Mr Steven Phang, Director of US Pizza Malaysia. “Each of our 88 flavors tells a story—one that’s rooted in our heritage and driven by our passion to delight Malaysians with something uniquely theirs.”
Celebrating ASEAN Pride Through Entrepreneurship
“As Malaysia assumes its leadership role as the Chair of ASEAN 2025, we are proud to celebrate US Pizza that represent not just business success but the spirit of innovation and community connection that unites us across Southeast Asia,” said Mr Steven Phang, Director of US Pizza Malaysia
With over 100 outlets nationwide and a rapidly growing fan base, US Pizza continues to expand both locally and internationally while staying true to its philosophy—Local Flavor, Global Appeal.
About US Pizza Malaysia
Founded in Penang in 1997, US Pizza is a Malaysian homegrown brand specializing in handcrafted pizzas with local and Western-inspired flavors. With a growing footprint of over 100 outlets, US Pizza is recognized for its culinary creativity, customer satisfaction, and community impact.
