Belle & Rose Essential Oils Honoured with ASEAN Records for Highest Annual Sales by a Rose-Based Essential Oil Brand

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Belle & Rose Essential Oils Honoured with ASEAN Records for Highest Annual Sales by a Rose-Based Essential Oil Brand

ASEAN Records proudly recognizes Belle & Rose Essential Oils, a homegrown Malaysian brand, for its exceptional achievement in the global wellness and aromatherapy space. The company has officially been recognized the ASEAN Records for the Highest Annual Sales Achieved by a Fully Rose-Based Essential Oil Brand with Locally Made Products Exported to 18 Countries, recording an impressive RM4,742,809.81 in revenue between 1 April 2024 and 30 April 2025.

Founded with a passion for handcrafted wellness, Belle & Rose has carved a unique niche with its exquisite range of rose-based essential oil products, all proudly made in Malaysia. From therapeutic oils to personal care essentials, each product blends tradition, nature, and scientific care to create meaningful well-being experiences for consumers. The certificate presentation was witnessed by YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi, during the 5th ASEAN Records Gather of Achievers at Bangi Golf Resort.

“You are not just recipients of a certificate. You are role models. You are proof that passion, persistence, and purpose can lead to remarkable accomplishments.”
— YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi

The recognition was presented during the 5th Gather of Achievers 2025 organized by ASEAN Records, with Dr. Isabelle Lee, founder and driving force behind the brand, receiving the honour.

“This recognition is a celebration of our team’s commitment to purity, quality, and global ambition. We’ve always believed that Malaysian-made products can shine on the world stage — and this record affirms that belief,” said Dr. Isabelle Lee.

Belle & Rose’s journey has been one of growth, resilience, and expanding reach. With exports now spanning 18 countries, the brand has become a trusted name for rose-based self-care and wellness, and continues to elevate Malaysia’s presence in the natural products industry.

This ASEAN Records affirms Belle & Rose’s place as a regional leader in niche essential oils — and a powerful example of how locally rooted brands can achieve global success with authenticity and purpose. For more information, visit: https://belleandrose.com.my/

Auntie Michelle Resources Recognized by ASEAN Records for Fastest Simultaneous Renovation of 39 Condominium Units

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Auntie Michelle Resources Recognized by ASEAN Records for Fastest Simultaneous Renovation of 39 Condominium Units

ASEAN Records proudly recognizes Auntie Michelle Resources for an extraordinary feat in the property transformation sector: “Fastest Simultaneous Renovation of 39 Condominium Units into Fully Furnished Homes in 192 Cumulative Working Hours Within One Month (November–December 2025).”

This impressive achievement was made possible through the leadership of Michelle Lai and Francis Yee, whose vision, precision project management, and high-performance team execution made this record-breaking milestone a reality. The certificate presentation was witnessed by YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi, during the 5th ASEAN Records Gather of Achievers at Bangi Golf Resort.

This accomplishment reflects not only operational excellence but also a growing demand for efficient, fully furnished living solutions in urban residential markets. The 39 units, transformed across multiple sites, were completed within a compressed timeline of just 192 cumulative working hours — a testament to the company’s innovative scheduling system, streamlined procurement model, and meticulous quality control.

“You are not just recipients of a certificate. You are role models. You are proof that passion, persistence, and purpose can lead to remarkable accomplishments.”
— YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi
It’s not just about speed — it’s about delivering homes with heart,” said Michelle Lai, Founder of Auntie Michelle Resources.
“Behind every unit is a family ready to move in, and that’s the purpose driving our efficiency.”
“This record is a shared success with our team, clients, and partners who believed in our ability to execute under pressure and still meet premium standards,” added Francis Yee, Project Director.

By integrating design, furnishing, and renovation under one coordinated workflow, Auntie Michelle Resources has demonstrated how construction timelines can be dramatically shortened without compromising on quality. This milestone sets a new benchmark in renovation efficiency across ASEAN.

Bangi Farm Resort Honoured with ASEAN Records for First Regional-Level Durian Competition Since 2018

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Bangi Farm Resort Honoured with ASEAN Records for First Regional-Level Durian Competition Since 2018

ASEAN Records proudly recognizes Bangi Farm Resort for its pioneering role in elevating the durian industry through the BGR Durian Festival & Awards, officially awarded the ASEAN Record for the First Regional-Level Durian Competition Since 2018.

Since its inception in 2018, the BGR Durian Festival & Awards has consistently positioned itself as a premier platform for the durian community—bringing together growers, breeders, distributors, researchers, and enthusiasts from across ASEAN. The festival not only celebrates the King of Fruits but also uplifts agricultural standards, encourages knowledge-sharing, and strengthens agro-tourism in Malaysia. Witness by YB Datuk Seri Haji Mohamad Bin Sabu

The inaugural edition featured over 30 farmers and durian experts, sparking meaningful conversations around quality, sustainability, and consumer education. Over the years, the event has grown in both scale and impact—culminating in the inclusion of signature segments such as:

  • World Durian Championship
  • Best Musang King & Local Varieties Judging
  • Live Marketplace with Award-Winning Orchards
  • Educational Talks & Tasting Experiences

The official ASEAN Record presentation was witnessed by YB Datuk Seri Haji Mohamad Bin Sabu, Minister of Agriculture and Food Security.

“Today, durian is not only the king of fruits, but also a king in the world of business. Efforts to promote and elevate durian through festivals like this are vital in driving the high-value agricultural sector, opening up more opportunities for farmers, logistics operators, retailers, and tourism — ultimately contributing to the people’s economy,” said YB Datuk Seri Mohamad Sabu in his address.

Held annually at Bangi Farm Resort, the festival has played a pivotal role in turning Bangi into a key destination for durian lovers and agro-tourism. Its blend of community-driven programming and industry-grade competition criteria has set a benchmark for durian-focused events across the region.

The 6th BGR Durian Festival & Awards, held in conjunction with the ASEAN Records 5th Gather of Achievers, once again proved to be a vibrant gathering of tradition, taste, and recognition. It served not just as a celebration of Malaysian durians, but also as a showcase of ASEAN’s shared love for this unique fruit.

ASEAN Records extends its sincere congratulations to the team at Bangi Farm Resort for their ongoing contribution to the region’s agro-tourism, culinary innovation, and cross-border agricultural cooperation.

Restaurant Four Seas Honoured with ASEAN Records for First Daily-Served Authentic Charcoal Claypot Boiled Soup

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Restaurant Four Seas Honoured with ASEAN Records for First Daily-Served Authentic Charcoal Claypot Boiled Soup

Restaurant Four Seas (四海老火汤) has officially been recognized by ASEAN Records for achieving a significant milestone: “First Restaurant to Serve Freshly Made Authentic Traditional Charcoal Claypot Boiled Soup Daily (With Double Water Filtration, No MSG, No Preservatives, and Over 100 Individual Pots Served Daily).”

The recognition ceremony was held at the restaurant’s flagship outlet located at Jalan Ipoh, Sentul, 51200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

The recognition was proudly received by Chef Michael Cheong, who leads the culinary team with a vision rooted in preserving tradition and promoting health-conscious cooking.

A Tradition Reimagined with Purpose

Each day, over 100 individual claypot soups are carefully slow-boiled using traditional charcoal fire. The preparation begins as early as 6:00 AM, ensuring that by the time the restaurant opens at 11:00 AM, each bowl of soup is rich, full-bodied, and deeply flavourful — a reflection of hours of careful simmering and expert seasoning.

“We use charcoal not just for tradition, but to retain the depth of flavour that only slow, authentic cooking can offer. Every pot is cooked with patience, purpose, and pride.” said by Chef Michael Cheong

Clean, Nourishing, and Honest Food

What truly distinguishes Restaurant Four Seas is their commitment to quality and wellness:

  • Double water filtration ensures the cleanest base for all soups
  • No MSG or preservatives, delivering a genuinely natural taste
  • Charcoal boiling method captures the essence of traditional Chinese cooking
  • Hand-prepared daily, never reheated, never compromised

Customers consistently describe the experience as “comforting, clean, and crafted with love.” Each bowl carries the flavour of home, heritage, and health — a rare harmony in today’s fast-paced dining scene.

Preserving Culinary Culture, One Pot at a Time

With this ASEAN Records, Restaurant Four Seas is now recognized not just as a culinary destination, but also as a cultural preserver and innovator in traditional soup-making. Their steadfast focus on quality, heritage, and health is a model for the industry and an inspiration for younger chefs to honour timeless techniques with modern integrity.

For more information or to experience this culinary heritage firsthand:
Restaurant Four Seas Address: 2, Jalan Suppiah Pillay, 3rd Mile Jalan Ipoh, Sentul, 51200 Kuala Lumpur
Google Maps: https://maps.app.goo.gl/DCmB4GSniSLK1Xxd7

Johan Speaking Academy Honoured With Asean Record For Most Cumulative Outdoor Public Speaking By Children Since 2015

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Johan Speaking Academy Honoured With Asean Record For Most Cumulative Outdoor Public Speaking By Children Since 2015

Johan Speaking Academy, co-founded by renowned public speaking coaches Johan Ooi and Cherry Ho, has been officially recognized by ASEAN Records for achieving the Most Cumulative Outdoor Public Speaking by Children Aged 5 to 17 Trained by a Single Public Speaking Academy Since 2015, with an outstanding total of 6,869 sessions.

A heartfelt thank you to Datuk Rosly @ Rahmat Ahmat Lana for graciously witnessing this special moment at Zoo Negara.

This remarkable milestone was celebrated with an official record presentation held at Zoo Negara, attended by young speakers, parents, media, and supporters of youth education.

Since its founding, Johan Speaking Academy has built an impressive legacy of empowering children to communicate confidently in real-world outdoor environments — including tourist attractions, public parks, shopping malls, and community events. Through hands-on, experiential learning, the academy has helped children conquer stage fright, build character, and discover their authentic voices.

The academy’s milestone underscores the impact of consistent, structured exposure to public speaking opportunities from a young age. The cumulative total of 6,869 sessions reflects years of dedication, innovation, and a clear mission: to raise a generation of articulate, courageous, and socially engaged youth across Malaysia and the region.

“This ASEAN Record is not just about numbers. It represents thousands of moments where children dared to speak up, share their ideas, and become confident versions of themselves. That’s what truly matters,” said Johan Ooi, Co-Founder of Johan Speaking Academy.
“We believe that every child has a voice — our role is to create the right stage for them to use it,” added Cherry Ho, Co-Founder of Johan Speaking Academy

This ASEAN Records recognition celebrates Johan Speaking Academy as a leader in children’s communication development and a vital contributor to the long-term growth of confident future leaders. For more information, visit: www.johanspeaking.com

Global Culinary Competition Malaysia Association (GCCM) Sets ASEAN Records For Highest Number Of Participating Countries In A Global Culinary Challenge

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Global Culinary Competition Malaysia Association (GCCM) Sets ASEAN Records For Highest Number Of Participating Countries In A Global Culinary Challenge

ASEAN Records proudly recognizes the Global Culinary Competition Malaysia Association (GCCM) for setting a landmark regional achievement: the Highest Number of Participating Countries in a Global Culinary Challenge Held in Malaysia and Endorsed by the World Association of Chefs’ Societies.(689 Chefs from 31 Countries)

Held as the 4th Global Culinary Challenge in Malaysia, the event brought together an extraordinary 689 chefs representing 31 countries, making it the most internationally diverse culinary competition ever hosted on Malaysian soil. This historic milestone not only underscores Malaysia’s growing influence in the global food and hospitality sector but also affirms GCCM’s dedication to culinary diplomacy and international collaboration.

Endorsed by the World Association of Chefs’ Societies, this global challenge is a testament to GCCM’s role in elevating industry standards, creating inclusive platforms for professional chefs, and nurturing an ecosystem that celebrates both talent and cultural diversity in the culinary arts.

The record presentation was witnessed by YB Datuk Chan Foong Hin, highlighting the event’s national importance and the government’s support toward expanding Malaysia’s presence on the international culinary map.

This event reflects the growing collaboration between Malaysia’s plantation and commodities sector and the wider food industry — advancing innovation, enhancing value creation, and positioning our commodity products as integral ingredients in global food supply chains.” YB Datuk Chan Foong Hin, Deputy Minister of Plantation and Commodities Malaysia
GCCM is a strategic platform that advances ASEAN cultural diplomacy, promoting unity through diversity by celebrating our rich food heritage and encouraging cultural exchange.” Dato’ Sri Dr. King Lim, Event Chairman of GCCM (represented by Mr Joshua Ng)

GCCM continues to champion innovation, unity, and excellence in the culinary field. This ASEAN Records recognition further positions Malaysia as a preferred destination for global chef competitions, industry networking, and cultural exchange through gastronomy.

Vince Academy Sets ASEAN Records in Chinese-Language Property Coaching

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Vince Academy Sets ASEAN Records in Chinese-Language Property Coaching

Vince Academy founded by Mr. Vincent Nee and Mr. MC Diau, has officially been recognized by ASEAN Records for achieving a remarkable milestone in regional financial education. The Academy’s Chinese-language property coaching program successfully enabled 187 participants to generate a combined total of RM1,134,772 in monthly rental income — all within just three months of practical training.

First Chinese-Language Property Coaching Program with 3-Month Training Reaching RM1,134,772 in Combined Monthly Rental Income by 187 Participants

Held at the Connexion Conference & Event Centre in Kuala Lumpur, the certificate presentation ceremony was part of the “Road to Financial Freedom 5.0” gathering, where hundreds of attendees and aspiring investors came together to celebrate this unprecedented accomplishment in the property investment education industry.

Established to empower the Chinese-speaking community in Malaysia and beyond, Vince Academy’s curriculum is built on real-world strategies, actionable mentorship, and community-driven support. The success of this program reflects a powerful synergy between practical coaching and consistent application — with many participants achieving life-changing rental returns through subletting, property management, and strategic short-term leasing.


“This is more than just property training — it’s a movement. We are proud to see our students not only change their financial situations but grow into confident investors who can uplift their families and communities.” said Vincent Nee

“Real results come from real actions. This record shows what can happen when people are equipped with the right tools, mindset, and mentorship. We’re just getting started.” said MC Diau

This ASEAN Records recognition affirms Vince Academy’s role as a game-changer in property education, particularly within the Chinese-speaking community. Their goal moving forward is to scale this impact across the ASEAN region, creating thousands of new property entrepreneurs through structured, value-driven education.

About Vince Academy

Founded to empower the Chinese-speaking community across Malaysia and the region, Vince Academy delivers results-driven education in property investment through real-world strategies, community mentorship, and market-proven frameworks. The academy has become a launchpad for individuals seeking financial freedom through subletting, property management, and short-term leasing ventures. Learn more about Vince Academy at: www.vinceacademy.my

Zenrich Wagyu Sets ASEAN Records for the Largest Annual Volume of Japanese Wagyu Imported

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Zenrich Wagyu Sets ASEAN Records for the Largest Annual Volume of Japanese Wagyu Imported

Zenrich Allied, a leading name in the premium Wagyu industry, has been officially recognized by ASEAN Records for achieving the Largest Annual Volume of Japanese Wagyu Imported in a Single Year. In 2024 alone, the company imported 600 Japanese Wagyu cattle, yielding a total of 192,000 kilograms of beef — equivalent to approximately 12.86 million slices at 15 grams per slice.

Established in 2015, Zenrich has remained steadfast in its singular mission: to deliver authentic Japanese Wagyu to Malaysia’s most discerning culinary establishments. The journey began when its founder, while studying in Japan, worked on a Wagyu farm — an experience that laid the foundation for the company’s deep industry knowledge and unwavering passion.

Zenrich sources directly from certified and ethical Japanese producers — many of whom are located in world-renowned regions like Miyazaki, Kagoshima, and Hokkaido. With full traceability from farm to table, Zenrich offers Halal-certified Wagyu (both Malaysian JAKIM and Japanese Halal standards), reinforcing its commitment to both religious compliance and international quality standards.

This ASEAN Records is a significant milestone that affirms Zenrich’s leadership in the region’s luxury food supply chain, as well as its dedication to sustainability, traceability, and excellence.

The event commemorating this achievement also marked the grand opening of Wagyu by La Moon in TTDI, Kuala Lumpur — an exclusive dining experience under the Zenrich brand, helmed by Chef Saburou Niitsu, a veteran of over 35 years in Japanese cuisine.

Distinguished guests present included:

“Wagyu is not just a delicacy—it is a philosophy. At Wagyu by La Moon, we honour centuries of Japanese culinary tradition with every slice. This restaurant is more than a dining space—it’s a cultural bridge connecting Japanese precision with Malaysian passion for excellence.” said by Chef Saburou Niitsu, Head Chef, Wagyu by La Moon
“Zenrich’s dedication to bringing authentic Japanese Wagyu to Malaysia symbolizes the growing ties between our two nations—not just economically, but culturally and gastronomically. We are proud to see Japanese quality embraced with such integrity in the Malaysian market.” said Mr. Daisuke Nihei, Minister Counsellor, Embassy of Japan in Malaysia
“Zenrich’s achievement reflects how Malaysia can become a hub for premium food imports while maintaining strong food safety, halal compliance, and supply chain integrity. This milestone is a shining example of what can be accomplished through vision, discipline, and trusted global partnerships.” said YB Datuk Arthur Joseph Kurup, Deputy Minister of Agriculture and Food Security
“This ASEAN Record is more than just an achievement — it is a reflection of years of hard work, consistency, and trust from all our partners and clients,” said Mr. Liven Chong, Director of Zenrich Wagyu.

For more information, visit: www.zenrichallied.com

Malaysia Gifts Fair 2025 Sets ASEAN Records as the Largest Gifts and Premium Trade Fair in Southeast Asia

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Malaysia Gifts Fair 2025 Sets ASEAN Records as the Largest Gifts and Premium Trade Fair in Southeast Asia

The 15th Malaysia Gifts Fair (MGF 2025) has been officially recognized by ASEAN Records as the Largest Gifts and Premium Trade Fair in ASEAN, celebrating a milestone achievement in the regional business gifting industry. Organised by the Malaysian Gifts & Premium Association (MGPA), the fair was hosted at the Kuala Lumpur Convention Centre with more than 300 booths spanning a total of 58,110 square feet, and featured 22 diverse categories of gifting solutions for corporate and promotional needs.

Held under the theme “Sustainable Innovation, Gifts for Tomorrow,” MGF 2025 welcomed over 16,000 visitors, showcasing more than 50,000 curated gift ideas across categories such as trophies, apparel, leather goods, eco-friendly items, printing, packaging, premium gifts, electronics, and more — reaffirming Malaysia’s status as the region’s creative and sustainable gifting hub.

The Opening Ceremony on 24 June 2025 was graced by esteemed guests and dignitaries. The event featured:

  • A special ASEAN Records Certificate Presentation Ceremony
  • Speeches by Mr. Alex Chai (Organising Chairman) and Mr. Ivan Loo (President of MGPA)
  • The launch of the ASEAN Gifts and Craft Federation (AGCF) and official MOU signing ceremony

This record recognition from ASEAN Records highlights the impactful role of MGF in setting industry standards and forging connections across ASEAN, further amplified by the event’s 15th Anniversary celebration this year.

Quote from Organising Chairman, Mr. Alex Chai:
“This achievement is a tribute to the tireless efforts of our exhibitors and partners. MGF is not just a trade fair — it’s where innovation meets tradition, and where business meets purpose.”
Quote from MGPA President, Mr. Ivan Loo: “This ASEAN Record is a proud moment for all stakeholders. It proves that Malaysia is not only a leader in premium gifting but also in fostering sustainable and creative entrepreneurship throughout the region.”

Here are the 22 product categories featured in the Malaysia Gifts Fair 2025:

  1. Apparels / Headwear / Textiles
  2. Awards / Trophies / Badges & Pins
  3. Bags & Leather Goods
  4. Display Products
  5. Drinkware / Mugs / Ceramics
  6. Gifts & Premium
  7. Gold & Jewelleries
  8. Hampers / Party Packs / Food as Gifts
  9. IT & Electronics / Timepieces
  10. Lanyards & Ribbons
  11. Logistic Services
  12. Machinery & Imprint Services
  13. Packaging / Paper Products
  14. Pewterware / Crystals
  15. Portfolio & Diaries
  16. Printing Services
  17. Souvenirs
  18. Stationeries
  19. Sustainable Gift Products
  20. Umbrellas / Sunshades
  21. Writing Instruments / Desktop Accessories / Wooden Products
  22. Others

As MGF 2025 draws to a successful close, MGPA has already set its sights on expanding the 2026 edition with a target of 400 booths and further cross-border collaborations under AGCF. For more information, visit: www.malaysiagiftsfair.com.my

Alist Academy Malaysia Receives ASEAN Records For Outstanding Contribution to Youth Modelling Representation Abroad

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Alist Academy Malaysia Receives ASEAN Records For Outstanding Contribution to Youth Modelling Representation Abroad

ALIST Academy Malaysia has been officially recognized by ASEAN Records for achieving the Highest Number of National Representatives Trained for Overseas Kids’ Modelling Competitions and Pageants in Two Years. The accolade celebrates ALIST’s remarkable success in preparing 103 young models for 18 international events between 2023 and 2025 — a milestone that cements the academy’s leadership in nurturing young Malaysian talents on the global stage.

The recognition was formally presented during a ceremony held at IOI City Mall (East Court) on Sunday, 22 June 2025. The occasion brought together industry professionals, parents, past champions, and media to honor ALIST’s commitment to excellence, discipline, and global exposure for youth.

Founded with the mission to empower children through professional training in modelling, etiquette, and confidence-building, ALIST Academy has continuously raised the bar in youth development. Its alumni have proudly represented Malaysia at international platforms such as Prince & Princess International, World Top Model Kids, Little Miss Universe, and many more — returning with medals, accolades, and recognition.

“This recognition is not just a milestone for ALIST, but for every child who dared to dream big. We are proud to have built a platform where talent meets opportunity, and where Malaysian kids shine brightly on global stages.”
At ALIST, we don’t just train models — we raise young ambassadors of confidence, creativity, and character. Every child who steps onto an international stage carries the pride of Malaysia with them, and this ASEAN Record is a celebration of that shared journey.

“We believe in creating more than just runway models — we are developing young ambassadors for Malaysia,” said a spokesperson from ALIST Academy. “This ASEAN Record is not just ours, but a shared achievement with all the children, families, and trainers who believed in our vision.”

As the region continues to spotlight youth talent and innovation, ALIST Academy’s record stands as an inspiring benchmark in the creative and performing arts sector. The recognition by ASEAN Records further amplifies Malaysia’s role in shaping the future of youth development and cultural representation in Southeast Asia.

About ALIST Academy Malaysia:
ALIST Academy is a premier kids’ modelling and personality development academy in Malaysia, offering structured training programs and access to international pageants and fashion showcases. With a focus on grooming, performance, and character-building, ALIST continues to empower children with confidence and poise in both local and international arenas.