ASEAN Records is proud to officially recognise Zoey’s Homemade for achieving the milestone:
Most Designed Cartoon-Shaped Buns Produced by a Mother-Led Production Team, Made with Healthy Formulations (300 designs, all with no added colouring, no added preservatives, no added additives)
This recognition celebrates an extraordinary achievement in children’s food innovation, recognising how a mother-led team transformed a simple mission of encouraging healthier eating habits into a trusted Malaysian brand known for creativity, nutrition, and child-friendly food products.
From a Home Kitchen to a Recognised Children’s Food Brand
Zoey’s Homemade was founded on a simple belief: healthy food should be both nutritious and enjoyable for children.
Like many parents, the team behind the brand recognised the challenges of encouraging children to embrace healthier food choices. Rather than viewing healthy eating as a struggle, they saw an opportunity to make nutritious food more appealing through creativity, innovation, and thoughtful food design.
What began as handcrafted cartoon-shaped buns prepared from a home kitchen gradually evolved into a growing children’s healthy food brand. Today, Zoey’s Homemade offers a diverse range of products including cartoon-shaped buns, children’s chicken-based food products, healthy snacks, and other child-friendly food innovations.
Combining Creativity with Healthy Nutrition
The ASEAN Records recognition reflects years of continuous product innovation and dedication to creating healthier food experiences for children.
To date, Zoey’s Homemade has developed more than 300 cartoon-shaped bun designs, creating a unique niche within the children’s food industry by combining creativity, nutrition, and emotional connection through food.
The brand remains committed to using natural ingredients and incorporating fruits and vegetables into its products. All products are made without added colouring, added preservatives, or added additives, providing families with healthier food choices they can trust.
Launch of Malaysia’s First Child-Friendly Cartoon Bun Factory Moving Towards Halal Certification
In conjunction with the ASEAN Records presentation ceremony, Zoey’s Homemade also celebrated another major milestone with the launch of Malaysia’s first child-friendly cartoon bun factory moving towards Halal certification.
The new facility represents an important step in the company’s transition from home-based production to a more professional, scalable, and standardised operation.
Designed to support future growth, the factory will strengthen production capacity, food safety standards, quality assurance systems, and operational efficiency, while enabling the company to meet growing demand from both domestic and international markets.
The company is also actively working towards Halal certification as part of its long-term vision to make its products accessible to a broader consumer base across diverse communities and export markets.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 11 March 2026 during the 8th ASEAN Records Gather of Achievers held at Andaman Seafood Village, Kuala Lumpur, Malaysia.
The recognition was certified and received by Jamie Lim, Founder of Zoey’s Homemade, in acknowledgement of her leadership in developing one of Malaysia’s most innovative children’s healthy food brands.
The presentation was witnessed by YB Datuk Chan Foong Hin, Deputy Minister of Agriculture and Food Security Malaysia.
Prior to this, the achievement was also presented on 30 November 2025 during a special recognition ceremony witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To, reflecting early recognition of the brand’s achievement and innovation within the children’s healthy food sector.
The ASEAN Records recognition was later re-presented during Zoey’s Homemade’s official celebration and factory launch event on 6 June 2026, where industry leaders, business partners, shareholders, customers, and invited guests gathered to commemorate the milestone and witness the launch of Malaysia’s first child-friendly cartoon bun factory moving towards Halal certification.
Voices of Leadership
Reflecting on the recognition, Jamie Lim, Founder of Zoey’s Homemade, shared:
“This milestone is more than an expansion of our production capacity. It represents our commitment to bringing healthier, safer, and more creative food products to more families.
With the launch of our child-friendly cartoon bun factory, we are entering a new chapter of growth. Moving forward, we will continue investing in research and development, incorporating more natural ingredients, fruits, vegetables, and essential nutrients into our products to support children’s growth and wellbeing.
We want children to enjoy food that is not only fun and delicious, but also provides more balanced nutrition. This recognition inspires us to continue innovating while staying true to our mission of helping children grow up healthy and happy.”
Looking Ahead
As Zoey’s Homemade continues to grow, the company remains focused on advancing children’s nutrition through innovation.
Future product development will emphasise the use of natural ingredients, fruits, vegetables, and functional food innovation to create healthier, more balanced, and more enjoyable food experiences for children.
With expanding production capabilities, a growing product portfolio, and a clear commitment to children’s wellbeing, Zoey’s Homemade is well positioned to strengthen its role as a leading children’s healthy food brand while bringing Malaysian food innovation to a wider audience.
About Zoey’s Homemade
Zoey’s Homemade is a Malaysian children’s healthy food brand dedicated to developing nutritious, creative, and child-friendly food products.
Its product portfolio includes cartoon-shaped buns, children’s chicken-based food products, healthy snacks, and other innovative food solutions designed to support healthy childhood development.
Guided by its mission of creating innovative children’s food with natural ingredients while supporting healthy and happy growth, the brand continues to combine nutrition, creativity, and quality in promoting healthier eating habits among children.
