Category: Food & Beverage

Thong Kee Malaysia Kopitiam Recognised by ASEAN Records for Most Signature “1+1” Hainan Coffee-Tea Mix Sold in Six Months by a Directly Owned Kopitiam Chain Established in 1988

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Thong Kee Malaysia Kopitiam Recognised by ASEAN Records for Most Signature “1+1” Hainan Coffee-Tea Mix Sold in Six Months by a Directly Owned Kopitiam Chain Established in 1988

ASEAN Records is proud to officially recognise Thong Kee Malaysia Kopitiam for achieving a remarkable milestone in Malaysia’s F&B landscape with the: Most Signature “1+1” Hainan Coffee-Tea Mix Sold in Six Months by a Directly Owned Kopitiam Chain Established in 1988

This recognition celebrates Thong Kee’s exceptional ability to maintain product consistency, operational excellence, and enduring popularity of its signature beverage among loyal customers.


A Heritage of Taste and Dedication

Founded by Mr. Wong Mun Thong, Thong Kee Malaysia Kopitiam has become one of Malaysia’s most iconic kopitiam brands, renowned for its signature “1+1” Hainan coffee-tea mix, traditional flavours, and nostalgic dining experience.

Under the leadership of Kentson Wong, Chief Executive Officer, the brand has demonstrated remarkable performance in a competitive F&B environment, selling record-breaking quantities of its signature beverage within just six months. This achievement reflects the brand’s dedication to quality, consistency, and the legacy of its founder.

A Moment of Celebration and Recognition

The official ASEAN Records certificate was presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025.

In addition to the Gala presentation, a special acknowledgement ceremony was held on 30 November 2025 at Thong Kee Plus @ TsLaw Tower, where the milestone was further honoured and witnessed by renowned celebrity chef Hugo Leung Man To, adding prestige and culinary endorsement to the achievement.

The certificate was proudly received by Kentson Wong, Chief Executive Officer of Thong Kee Malaysia Kopitiam, in recognition of the brand’s innovation, growth, and success in sustaining a beloved beverage tradition across Malaysia.

A Word from the CEO

Speaking on the achievement, Kentson Wong shared:

“Being recognised by ASEAN Records is a proud moment for all of us at Thong Kee. This milestone reflects the hard work of our team, the trust of our customers, and the vision of our founder, Mr. Wong Mun Thong. We will continue to uphold the legacy, innovate our offerings, and ensure that every cup of our signature ‘1+1’ Hainan coffee-tea mix delivers warmth and enjoyment to our community.”

About Thong Kee Malaysia Kopitiam

Thong Kee Malaysia Kopitiam is a heritage Malaysian brand specialising in traditional kopitiam beverages and local favourites. Since its establishment in 1988 by Mr. Wong Mun Thong, the brand has grown into a household name, famed for its “1+1” Hainan coffee-tea mix, kaya toast, and other classic offerings.

Through dedication to quality, consistency, and customer satisfaction, Thong Kee continues to thrive as a pioneer in Malaysia’s traditional café scene, preserving the charm of kopitiam culture while embracing modern operational excellence.

Taste Master Cafe Recognised by ASEAN Records for the Largest Charity Chicken Rice Distribution Event Through Public Donations

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Taste Master Cafe Recognised by ASEAN Records for the Largest Charity Chicken Rice Distribution Event Through Public Donations

ASEAN Records is proud to officially recognise Taste Master Cafe 有食神, led by Dr Tommy Lum Mun Fook, for achieving an extraordinary milestone in community impact with the: Largest Charity Chicken Rice Distribution Event Through Public Donations
(Over 1,000 plates distributed through public contributions during the charity initiative held at PJ SS2)

This recognition honours Taste Master Cafe’s exceptional commitment to social responsibility, its ability to unite the community through meaningful giving, and its leadership in championing charitable initiatives within Malaysia’s F&B landscape.

A Community-Driven Milestone Led by Dr Tommy Lum Mun Fook

Founded by Dr Tommy Lum Mun Fook, who also established Tommy Lala Pot, Taste Master Cafe 有食神, and Cohe Desserts, the brand has become a beloved Malaysian dining name known for its comforting flavours and deep connection with local communities.

Featuring 2nd Best Chicken Rice, the charity event showcased the power of unity and generosity — distributing over a thousand plates of chicken rice funded entirely through public donations.
This achievement reflects Dr Tommy Lum’s vision of using food as a medium to spread warmth, strengthen community ties, and support meaningful causes.

A Night of Giving and Recognition

The official ASEAN Records certificate was presented on 28 November 2025 at PJ SS2, Jalan SS2/64, in conjunction with the “ASEAN Records Charity Chicken Rice Night.”

The event attracted an overwhelming crowd, filling the streets with a spirit of kindness, togetherness, and the nostalgic aroma of Hainanese chicken rice prepared by 2nd Best Chicken Rice.
Distinguished guests — including personalities such as Dato’ Combat and Xiang Ze — attended the celebration to witness this meaningful milestone and support the ongoing mission to uplift local education.

The certificate was proudly received by Dr Tommy Lum Mun Fook, honouring his dedication to driving community-focused initiatives through culinary culture.

Dato’ Combat performing on stage during the ASEAN Records Charity Chicken Rice Night on 28 November 2025.
Xiang Ze rapping his original song on stage at the charity event held by Taste Master Cafe 有食神.

A Word from the Founder

Speaking about the achievement, Dr Tommy Lum Mun Fook shared:

“Being recognised by ASEAN Records is a tremendous honour. This event was made possible by the generosity of our community and the belief that even a simple plate of chicken rice can bring people together. We will continue giving back and contributing to meaningful causes that benefit our society.”

About Taste Master Cafe 有食神

Taste Master Cafe 有食神 is a homegrown Malaysian F&B brand known for its comforting flavours, local favourites, and strong emphasis on community connection.
Driven by Dr Tommy Lum’s passion for serving with heart, the brand continues expanding its culinary presence while actively participating in social impact initiatives.

Through dedication to quality, generosity, and community engagement, Taste Master Cafe 有食神 proudly establishes itself as a leading name in Malaysia’s dining and social responsibility scene.

Taiwan Tea House Recognised by ASEAN Records for the Most Taiwanese Cuisine Items Sold Through Online Delivery Platforms

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Taiwan Tea House Recognised by ASEAN Records for the Most Taiwanese Cuisine Items Sold Through Online Delivery Platforms

ASEAN Records is proud to officially recognise Taiwan Tea House for achieving a significant milestone in the regional F&B industry as the: Most Taiwanese Cuisine Items Sold through Online Delivery Platforms by a Direct-Owned Non-Halal Taiwanese Restaurant Chain (516,334 items sold, MYR 8,057,219.16 (USD 1,949,721.34) revenue, August 2024 – September 2025, across 7 outlets via GrabFood, ShopeeFood & Foodpanda)

This recognition celebrates Taiwan Tea House’s exceptional ability to lead the digital F&B market, master high-volume delivery operations, and build a widespread customer base with authentic Taiwanese flavours.

A Modern Taiwanese Culinary Phenomenon

Founded by Lexus Leong, Taiwan Tea House has grown into one of Malaysia’s most recognisable Taiwanese dining brands — known for its signature handmade dishes, authentic street-style flavours, and exceptional online delivery consistency.

With 516,334 items sold in just 14 months, generating over MYR 8 million (USD 1,935,875) in delivery revenue, the brand has demonstrated a powerful mastery of digital-era foodservice, setting a new benchmark for operational efficiency and consumer demand.

The chain’s direct-owned model ensures high standards across all 7 outlets, while its diverse delivery-friendly menu continues to dominate multiple platforms nationwide.

A Moment of Celebration and Recognition

The official ASEAN Records certificate was presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025.

In addition to the Gala presentation, a special acknowledgement ceremony was held on 28 November 2025 at the Taiwan Tea House SS15 outlet, where the milestone was further honoured and witnessed by renowned celebrity chef Hugo Leung Man To, adding prestige and culinary endorsement to the achievement.

The certificate was proudly received by Lexus Leong, Founder and CEO of Taiwan Tea House, in recognition of the brand’s innovation, growth, and success across Malaysia’s digital food delivery landscape.

A Word from the Founder

Speaking on the achievement, Lexus Leong shared:

“Being recognised by ASEAN Records is an incredible honour. This milestone reflects the hard work of our team, the loyalty of our customers, and our commitment to delivering authentic Taiwanese cuisine to every corner of Malaysia. We will continue to innovate, expand, and bring even more flavours of Taiwan to the region.”

About Taiwan Tea House

Taiwan Tea House is a homegrown Malaysian brand specialising in authentic Taiwanese cuisine, offering popular favourites such as lu rou fan, crispy chicken, Taiwanese braised dishes, milk teas, and comforting street-style meals.

Built on the vision of delivering true Taiwanese flavours in a modern setting, the brand has expanded steadily with seven direct-owned outlets, strong delivery performance, and a loyal nationwide following.

Through its commitment to quality, consistency, and digital innovation, Taiwan Tea House continues to establish itself as a leading name in Malaysia’s Taiwanese dining scene.

Calanthe Art Café Recognised by ASEAN Records for Uniting Malaysia’s 13 States Through a Single Coffee Collection

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Calanthe Art Café Recognised by ASEAN Records for Uniting Malaysia’s 13 States Through a Single Coffee Collection

ASEAN Records is proud to officially recognise Calanthe Art Café for achieving a historic milestone in Malaysia’s food and beverage sector, as the: First Home-Grown Brand to Assemble Malaysia 13 States’ Coffee Heritage into One Collection

This recognition honours Calanthe’s visionary commitment to preserving and celebrating the country’s diverse coffee traditions — bringing together signature blends from all 13 Malaysian states under one roof.

Brewing Unity Through Local Flavours

Located in the heart of Melaka’s heritage core, Calanthe Art Café has become a national icon known for its unique concept, nostalgic interiors, and a menu that captures the essence of Malaysian kopitiam culture.

Founded in 2005 by Joe Ng Kim Chew, a self-professed coffee aficionado, Calanthe began as a personal passion project. As a proud Malaysian coffee addict, Joe dreamt of compiling the distinct coffee flavours of all 13 Malaysian states into a single collection — an idea no one had executed before.

Over time, he successfully sourced suppliers who best represented each state’s coffee culture, forming what is now Calanthe’s signature: the 13 States Coffee experience — a curated journey of taste, identity, and local pride.

Commemorating a National Coffee Legacy

The official ASEAN Records certificate was proudly presented to Eric Lim Oon Hoe and Chia Kwang Hoi, Directors of Calanthe Art Café, during the ASEAN Records Gala Night 2025, held at the Andaman Grand Ballroom in Kuala Lumpur.

This prestigious occasion was witnessed by over 500 distinguished guests, including dignitaries, media representatives, and fellow record holders — all gathered to honour regional milestones and celebrate ASEAN’s spirit of unity through excellence.

In his remarks, Eric Lim shared: “This recognition by ASEAN Records is a tribute to our vision from the very beginning — to celebrate Malaysia’s unity through the flavours of its 13 states. We’re proud to preserve and serve a part of our national heritage in every cup.”

About Calanthe Art Café

Established in 2005, Calanthe Art Café is one of Malaysia’s most iconic homegrown cafés, known for its distinctive local menu, eclectic art-inspired interiors, and its award-winning 13 States Coffee. Located in the historic Jonker Street area of Melaka, the café continues to attract visitors from across the globe seeking an authentic and artistic Malaysian dining experience.

With two decades of coffee culture and creativity, Calanthe remains a proud ambassador of Malaysia’s culinary identity — one cup, one state, one story at a time.

Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

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Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

ASEAN Records proudly recognises Tastefully Malaysia Sdn Bhd and its founder Esther Fong for achieving an extraordinary milestone in the regional events industry with the official title: “Highest Total Number of Visitors Across a Series of Food Expos (Over 1.6 Million Visitors Across 16 Events Held from November 2024 to November 2025)”

Celebrating Culinary Culture and Regional Unity

This recognition honours Tastefully Malaysia’s remarkable contribution to promoting culinary heritage, entrepreneurship, and cross-cultural exchange through its nationwide series of food exhibitions.
Over the course of a single year, 16 major events were successfully organised across multiple Malaysian states, drawing more than 1.6 million visitors — a record-breaking turnout that reaffirms Malaysia’s position as a leading hub for food innovation and hospitality in ASEAN.

Founder Esther Fong expressed her gratitude upon receiving the recognition:

“This achievement reflects the passion and resilience of our exhibitors, partners, and visitors who continue to support local food entrepreneurs and celebrate Malaysia’s diverse culinary identity. We are proud to share this success with everyone who made Tastefully a household name in the food-expo scene.”

Empowering Entrepreneurs and Promoting ASEAN Flavours

Since its inception, Tastefully Malaysia has served as a powerful platform connecting local SMEs, F&B brands, and regional distributors. The expos not only spotlight homegrown delicacies but also create opportunities for small businesses to expand into ASEAN markets, fostering regional collaboration and economic growth.

About Tastefully Malaysia Sdn Bhd

Founded by Esther Fong, Tastefully Malaysia is one of the nation’s most established event organisers in the food and beverage sector. With a mission to bridge culinary passion and business growth, the company continues to redefine the exhibition landscape — inspiring millions of visitors to explore, experience, and enjoy ASEAN’s diverse flavours.

Dessini Officially Recognised by ASEAN Records for Highest Number of Cookware Units Sold in a Year

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Dessini Officially Recognised by ASEAN Records for Highest Number of Cookware Units Sold in a Year

Homegrown Malaysian brand Dessini, under its parent company Chiwawa Asia Sdn. Bhd., has been officially recognised by ASEAN Records for achieving a groundbreaking milestone in the region’s household goods industry: Highest Number of Cookware Units Sold in a Year

The recognition honours Dessini’s achievement for its exceptional cookware sales performance, with 1,919,980 units sold between September 2024 and August 2025 — including 327,297 cookware sets across 2,030 product variants.

This milestone reflects Malaysia’s growing prominence in the manufacturing and e-commerce sectors, and highlights Dessini’s leadership in delivering quality, innovation, and affordability to households across the region.

A Malaysian Brand That Brings Global Quality Home

Founded with a simple yet powerful mission — “To Bring Quality Closer to Every Home” — Dessini has become one of Malaysia’s most trusted kitchenware brands. Known for its balance of performance, style, and affordability, Dessini continues to elevate the everyday cooking experience for families across the country.

In 2025, the brand’s remarkable sales performance set a new benchmark for the local kitchenware industry, solidifying its position as a household name synonymous with reliability and value.

The Power of Chiwawa Asia’s E-Commerce Ecosystem

As the driving force behind Dessini’s growth, Chiwawa Asia has built one of Malaysia’s most successful e-commerce ecosystems — connecting manufacturers, retailers, and consumers through a fully integrated digital and physical retail network.

By combining online platforms such as Shopee, TikTok Shop, and Lazada with strong offline partnerships and nationwide retail activations, Chiwawa Asia ensures that Dessini’s products are accessible to every corner of Malaysia.

“We listen to what Malaysian families need — practical, durable, and affordable cookware — and we deliver products that meet those needs without compromise.”
“This recognition represents the hard work of our team and the loyalty of our customers,” said Miki Yap from Chiwawa Asia.

Commitment to Innovation and Sustainability

Dessini’s growth is anchored in continuous product innovation. The brand’s flagship 12-Piece Premium Non-Stick Cookware Set remains one of its top sellers, praised for its advanced heat distribution, durable non-stick coating, ergonomic design, and elegant appearance.

In addition, Dessini is taking proactive steps toward environmental sustainability. Its cookware now uses PFOA-free coatings, and all packaging has transitioned to recyclable cardboard materials, reflecting the brand’s dedication to greener manufacturing practices.

Expanding Horizons Across ASEAN

With its record-breaking success in Malaysia, Chiwawa Asia is now expanding its regional footprint. The company aims to introduce Dessini to key ASEAN markets through strategic collaborations and product diversification — including smart kitchen appliances, home electronics, and premium beverage tools.

“Our ambition is clear — to make ‘Made in Malaysia’ a mark of world-class quality,” added the spokesperson.
“Through innovation and consistency, we want to establish Dessini as the most trusted kitchenware brand in Malaysia and a leading household name across Southeast Asia.”

About Chiwawa Asia

Chiwawa Asia is Malaysia’s leading e-commerce and digital distribution platform, offering a comprehensive range of consumer and industrial goods. Its integrated retail ecosystem empowers brands with logistics, marketing, and analytics solutions — helping them grow sustainably across Malaysia and the wider ASEAN region.

Dessini is one of the nation’s fastest-growing kitchenware brands, specialising in affordable, high-quality cookware and appliances designed for modern lifestyles. With over 2,000 product variants and a commitment to excellence, Dessini continues to bring convenience, performance, and style to kitchens across the region.

Aik Cheong Coffee Recognised by ASEAN Records for Two Groundbreaking Industry Milestones

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Aik Cheong Coffee Recognised by ASEAN Records for Two Groundbreaking Industry Milestones

ASEAN Records is proud to officially recognise Aik Cheong Coffee for achieving two remarkable records in the coffee manufacturing and packaging sector:

“Most Kopi-O Sachets Sold in One Year”
“First to Launch Kopi-O in ‘Coffee in a Bag’ Format Since 1980”

These recognitions mark a historic moment for the brand as it celebrates its 70th anniversary — honouring its journey of innovation, consistency, and leadership in Malaysia’s traditional coffee scene.

A coffee legacy brewed over seven decades

Founded in 1955 in Melaka, Aik Cheong Coffee has grown into a trusted household name known for delivering rich, authentic coffee experiences. The brand is especially synonymous with Kopi O, a traditional black coffee beverage that holds a nostalgic place in Malaysian culture.

With innovation at its core, Aik Cheong became the first in ASEAN to introduce Kopi-O in a convenient “coffee in a bag” format as early as 1980 — a game-changing invention that allowed coffee lovers to enjoy their brew with ease, without compromising on taste or tradition.

Continuing its legacy of excellence, the brand achieved record-breaking sales of 83,567,563 Kopi O sachets between September 2023 and August 2024, equivalent to over 229,535 cups served daily — a feat that has now earned them a place in ASEAN history.

These recognitions also embody the brand’s longstanding philosophy — “Innovation Brews Tradition” — where heritage and modernity go hand-in-hand. As Aik Cheong continues to innovate, it remains steadfast in preserving the legacy of traditional coffee while meeting the evolving needs of consumers.

A Historic Presentation During a Landmark Product Launch

The official ASEAN Records certificate presentation was held during the launch of the Kopi O Vintage Series – 70 Tahun Bersama on 24 October 2025, at AEON Midvalley. The ceremony was part of a collaborative event between Aik Cheong Coffee and AEON Retail Malaysia, featuring a themed pop-up experience, sampling booths, and meet-and-greet sessions with brand ambassador Mr. Tan Boon Heong.

The certificates were proudly received by:

Tang Joo Shen, Director of Aik Cheong Coffee
Ernest Koh Tsu Hern, Senior Sales Manager – Modern, General Trade & E-commerce

The event also featured nostalgic visuals, a product showcase, and a vibrant crowd of media, influencers, and loyal consumers — all united in celebrating this milestone moment for the Malaysian coffee icon.

Continuing the brew of innovation and heritage

Speaking at the event, Mr. Bryant Moc Yow Shin (Marketing and Product Development Manager), expressed heartfelt gratitude:

“To be recognised by ASEAN Records for these two achievements is not just an honour — it’s a reflection of our team’s dedication over the last 70 years. From introducing the first coffee-in-a-bag concept to reaching record-breaking sales, we remain committed to preserving the heritage of traditional coffee while embracing innovation for future generations.”

The event was also part of the AEON Yum Cha Fair (22 October – 6 November 2025), where the Kopi O Vintage Series made its official debut, attracting new audiences and rekindling memories of classic kopitiam flavours.

About Aik Cheong Coffee

Founded in Melaka in 1955, Aik Cheong Coffee has become one of Malaysia’s most trusted coffee brands — known for its quality blends, innovative packaging, and dedication to tradition. From its iconic Kopi O to modern espresso offerings, the brand continues to evolve while honouring its roots in local kopitiam culture.

With over seven decades of expertise, Aik Cheong exports to more than 40 countries, proudly showcasing the taste of Malaysia to the world. The newly launched Kopi O Vintage Series is both a tribute to the past and a bold step forward — a collector’s edition blend that celebrates 70 years of togetherness.

Dragon Hotpot Officially Recognised by ASEAN Records for Most Hotpot Ingredient and Soup Base Variety by an Australian Mala Hotpot Brand

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Dragon Hotpot Officially Recognised by ASEAN Records for Most Hotpot Ingredient and Soup Base Variety by an Australian Mala Hotpot Brand

Dragon Hotpot, the Australian-founded hotpot sensation known for its authentic Sichuan-style mala experience, has officially been recognised by ASEAN Records for achieving the milestone: Most Hotpot Ingredient and Soup Base Variety by an Australian Mala Hotpot Brand (162 ingredients from self-service rack and 10 soup bases)

This official ASEAN Records was proudly presented to Jeremy Chia and De Jie Hau, Master Franchisees for Malaysia, along with David Loh and Louis Kuo, Brand Founders of Dragon Hotpot. The presentation took place at Dragon Hotpot’s flagship location in Low Yat Park, Bukit Bintang, where the brand’s signature self-service rack and customisable soup base system were on full display.

A Customisable Feast Like No Other

This record celebrates Dragon Hotpot’s unmatched dedication to personalised hotpot dining — offering an extensive 162-ingredient self-service selection, including premium meats, fresh seafood, handmade meatballs, assorted vegetables, tofu varieties, and over a dozen types of noodles. These are paired with 10 authentic soup bases, such as the famous Sichuan Mala Broth, Collagen Bone Soup, and Tomato Herbal.

The variety not only allows diners to customise their bowl to their unique taste, spice level, and dietary needs — it also delivers an immersive cultural experience deeply rooted in Sichuan cuisine.

From Melbourne to Malaysia — A Mala Movement

Since launching in Melbourne, Dragon Hotpot has grown into a globally recognised brand with dozens of outlets, including across Australia, China, and Southeast Asia. Its expansion into Malaysia through Taste of Hotpot Malaysia Sdn Bhd has brought the brand’s fiery reputation to a new generation of foodies in Kuala Lumpur.

“This recognition from ASEAN Records affirms our mission to provide the most diverse and high-quality hotpot experience in every country we enter,” said David Loh, Brand Founder. “Malaysian customers have embraced the brand with open arms — and we are committed to continuously delivering innovation, authenticity, and flavour.”

About Dragon Hotpot

Dragon Hotpot is a fast-growing, self-service Mala hotpot brand known for its wide variety of customisable bowls served. Combining fast service, fresh ingredients, and authentic flavours, the brand delivers a unique experience where every bowl is weighed, cooked, and seasoned to perfection based on each customer’s chosen ingredients.

The brand continues to grow in Asia and globally — proving that spicy, comforting, made-to-order hotpot has a place in every major city. For more information, visit: https://www.dragonhotpot.com.au

The ML Kitchen Officially Recognised by ASEAN Records for Most Mala-Based Items Sold by a Direct-Owned Home-Grown Mala Restaurant Chain Since 2018

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The ML Kitchen Officially Recognised by ASEAN Records for Most Mala-Based Items Sold by a Direct-Owned Home-Grown Mala Restaurant Chain Since 2018

The ML Kitchen (麻辣诱惑), a celebrated homegrown Mala restaurant chain in Malaysia, has officially been recognised by ASEAN Records for achieving the milestone: Most Mala-Based Items Sold by a Direct-Owned Home-Grown Mala Restaurant Chain Since 2018 (Approx. 1,520,000 items sold, generating RM27.36 million in revenue across 9 outlets)

The official ASEAN Records certificate was proudly presented to Ms. Wu Yu Lian, Founder of The ML Kitchen, and Mr. Puah Chuan Hock, Owner and Managing Director, during the opening ceremony of the brand’s latest 9th outlet at Taylor’s University Lakeside Campus.

From China to Malaysia: A Family-Built Mala Legacy

Originally from China, Wu Yu Lian and her sister relocated to Malaysia more than a decade ago to support their children’s education. Surrounded by Malaysia’s rich food heritage, they found inspiration to blend their culinary roots with the country’s multicultural flavours.

For eight years, the sisters quietly honed their recipes — experimenting with spice levels, broths, and textures to perfect a menu that would resonate with both Chinese expats and local diners. In 2018, their journey culminated in the launch of the first 麻辣诱惑 (ML Kitchen) outlet in Wangsa Maju, Kuala Lumpur.

The response was overwhelming. Word-of-mouth quickly spread, and digital buzz helped the brand grow rapidly within its first two years. Today, The ML Kitchen operates nine direct-owned outlets, with a dedicated following that spans students, families, professionals, and food lovers from all walks of life.

“This record means a lot to me and our team. It’s a reflection of the love and loyalty of our customers over the years,” said Wu Yu Lian. “We promise to stay true to our roots — using real ingredients, no shortcuts, and keeping the authentic flavours alive.”

Why The ML Kitchen Stands Out in a Competitive Market

In an industry often dominated by shortcuts and pre-mixes, The ML Kitchen stays true to the soul of its cuisine by upholding a strict commitment to freshness and integrity in every dish. Here’s what sets them apart:

  • – Authentic slow-boiled bone broth for true depth of flavour
  • – No pre-packaged or “synthetic” ingredients
  • – No pre-cooked food — every order is fresh and made-to-order
  • – Commitment to food safety and quality for all members and guests

This philosophy, rooted in the brand’s belief in “real food, real care,” has not only driven customer loyalty, but also carved out a distinct space for The ML Kitchen as a premium Mala dining experience in Malaysia.

A New Milestone in ASEAN’s Culinary Landscape

Crossing the milestone of 1.52 million Mala-based items sold is more than a commercial achievement — it’s a cultural moment. With its official induction into the ASEAN Records Hall of Recognition, The ML Kitchen now joins the ranks of regional F&B pioneers who are elevating Southeast Asia’s culinary identity through innovation, authenticity, and passion.

This achievement solidifies The ML Kitchen’s role in bringing Mala cuisine into Malaysia’s mainstream food culture, introducing the bold, spicy, and numbing profile of Sichuan flavours to a wider audience while adapting them with local sensibilities.

The recognition celebrates not just business success, but The ML Kitchen’s deeper contribution to ASEAN’s multicultural food evolution.

Visit The ML Kitchen: Where Real Mala Lives

With 9 locations across Malaysia and counting, The ML Kitchen (麻辣诱惑) continues to grow while staying true to the core principles that made it a success: authentic recipes, fresh ingredients, and a passion for people and flavour.

Whether you’re new to Mala or a lifelong fan, visit one of their outlets to experience why The ML Kitchen has become Malaysia’s go-to name for soulful, satisfying, and truly unforgettable Mala. For more information and outlet locations.

Eco-Shop Recognised For Largest Corporate CSR Carnival Supporting Underprivileged Communities

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Eco-Shop Recognised For Largest Corporate CSR Carnival Supporting Underprivileged Communities

In a heartwarming show of unity, compassion, and community care, Eco-Shop, one of Malaysia’s leading retail brands, has been officially recognised by ASEAN Records for setting a significant regional milestone: “Largest Corporate CSR Charity Carnival Distributing Meals and Stationery to Underprivileged Communities” A total of 677 beneficiaries, involving 88 staff, with a total of 924 attendees nationwide.

Held in conjunction with Malaysia Day, this milestone was achieved through Eco-Shop’s largest community outreach to date — the “Satu Senyuman, Seribu Makna” campaign — culminating in a vibrant charity carnival on 20 September 2025 at MAEPS Serdang.

A Milestone of Heart-Driven Impact

This historic achievement was honoured during Eco-Shop’s 13th Anniversary Merdeka Celebration, themed “Satu Senyuman, Seribu Makna” (One Smile, A Thousand Meanings) — a nationwide campaign dedicated to delivering joy, compassion, and tangible support to communities in need.

The prestigious recognition was officially presented during a special ceremony at MAEPS, Serdang, , and received on behalf of the company by Jessica Ng, CEO & Executive Director of Eco-Shop Marketing Berhad and witnessed by Mohamad Naim, Assistant Manager PR & Comm of Yayasan Budimas.

A Smile That Changed Thousands of Lives

Organised in collaboration with the Budimas Charitable Foundation, the celebration brought together over 1,000 participants, including children and caretakers from charity homes across Malaysia. It was more than just a festive gathering — it was a declaration of Eco-Shop’s purpose-led mission: to uplift lives and build a culture of community care.

Through nationwide outreach in the months leading up to the event, the campaign distributed essential stationery kits, meals, and joy to underprivileged children, uniting 88 Eco-Shop staff members in a series of on-ground activations held across multiple states.

The carnival itself featured cultural performances, food distribution, fun games, and deeply inspiring sharing sessions — including appearances by Che Sayang and Chef Jia Le, two beloved local personalities who brought laughter, warmth, and hope to the event.

“One Smile, A Thousand Meanings”

“This campaign was never about how big the event could be, but how deeply it could resonate with the people we serve,” shared Jessica Ng during the ceremony.

“This campaign was never about how big the event could be, but how deeply it could resonate with the people we serve,” shared by Jessica Ng, CEO & Executive Director of Eco-Shop Marketing

From the stirring opening performances to inspiring stories shared by partners and beneficiaries, the celebration embodied Eco-Shop’s mission of creating lasting impact beyond commerce.

13 Years of Growth, Purpose, and Giving Back

Since its founding in 2011, Eco-Shop has grown from a single value outlet into a trusted retail name with over 380 outlets nationwide. Built on the pillars of affordability, accessibility, and sustainability, the brand has remained deeply rooted in the communities it serves.

Eco-Shop has stood as a testament to the visionary foresight of Dato’ Sri Lee Kar Whatt. This extraordinary venture, which took root in Jementah, Johor, has significantly reshaped the convenience shopping landscape, serving as a testament to the enduring impact of high living costs. What truly distinguishes Eco-Shop is its steadfast commitment to affordability – with a humble starting price of RM2.60 and now with more than 380 stores in Malaysia (as of July 2025), this retail haven offers a variety of products, allowing every Malaysian household to obtain daily necessities without the weight of extravagant costs.

Eco-Shop’s vision is to be Malaysia’s leading ultra-affordable household retailer, driving positive change within our community. This aligns seamlessly with the company’s mission of offering affordable daily essentials for all. In line with this mission, Eco-Shop’s loyalty app, boasting over 2 million members, rewards customers with exclusive benefits, further enhancing their shopping experience.

The “Satu Senyuman, Seribu Makna” campaign represents a powerful reminder that retail can be more than transactions — it can be a movement of kindness. As Eco-Shop looks to the future, this record stands as a symbol of the brand’s heart-led leadership in the ASEAN region. Learn more: www.eco-shop.com.my