ASEAN Records is proud to officially recognise Chongdee Teahouse for achieving the milestone: First Naturally Brewed Colourless Thai Tea Made from 100% Ceylon Leaves via In-House Steam Distillation Certified Free from Synthetic Food Colourings
This recognition marks a significant breakthrough in the specialty tea and beverage industry, affirming Chongdee Teahouse’s leadership in reimagining traditional Thai tea through natural brewing innovation, ingredient integrity, and in-house production control.
Redefining Thai Tea Through Natural Brewing Innovation
Traditionally known for its distinctive orange hue, Thai tea has long relied on added colourings to achieve its signature appearance. Chongdee Teahouse challenged this convention by developing a naturally brewed, colourless Thai tea, achieved through in-house steam distillation using 100% Ceylon tea leaves.
By removing synthetic food colourings entirely, Chongdee preserves the authentic aroma and flavour profile of Thai tea while offering a cleaner, more transparent beverage option aligned with modern consumer preferences for natural and responsibly crafted products.
This innovation reflects Chongdee Teahouse’s commitment to craftsmanship, process ownership, and ingredient purity—demonstrating that tradition and innovation can coexist without compromise.
A Landmark Moment of Recognition
The ASEAN Records certificate was officially presented on 30 January 2026 during the grand opening of Chongdee Teahouse’s first outlet in Malaysia, held at Pavilion Bukit Jalil.
The ASEAN Records certificate was proudly received by Mr. Chatchawan Limpathanawat and Ms. Sureeporn Poonsakpaisan, Co-Founders of Chongdee Teahouse, together with Mr. Max Choo, Director of Chongdee Teahouse Malaysia, and Mr. Gregory Chen, Director of Chongdee Teahouse Malaysia, in recognition of their leadership and innovation behind this milestone achievement.
Voices of Leadership
Reflecting on the recognition, Mr. Chatchawan Limpathanawat, Co-Founder of Chongdee Teahouse, shared:
“This recognition by ASEAN Records affirms our belief that great tea begins with respect for ingredients and process. Creating a naturally colourless Thai tea using 100% Ceylon leaves required us to rethink traditional methods while staying true to flavour authenticity.
We are proud to introduce a cleaner, naturally brewed Thai tea experience to Malaysia, and this milestone motivates us to continue innovating responsibly while honouring the heritage of Thai tea culture.”
Introducing Chongdee Teahouse to Malaysia
Founded on the philosophy of natural brewing, transparency, and quality, Chongdee Teahouse is known for its meticulous approach to tea preparation, from ingredient selection to in-house processing techniques.
The opening of Chongdee Teahouse’s first Malaysian outlet at Pavilion Bukit Jalil marks an important step in the brand’s regional journey—bringing its signature naturally brewed Thai tea concept to a wider audience while maintaining the same standards of quality and authenticity that define the brand.
About Chongdee Teahouse
Chongdee Teahouse is a specialty tea brand dedicated to crafting naturally brewed beverages through innovation, in-house processing, and premium tea leaves. By combining traditional tea culture with modern brewing techniques, Chongdee delivers tea experiences that prioritise flavour integrity, ingredient transparency, and responsible production.
With its pioneering colourless Thai tea made from 100% Ceylon leaves and certified free from synthetic food colourings, Chongdee Teahouse continues to set new benchmarks in the specialty beverage space.
