Category: Food & Beverage

Calanthe Art Café Recognised by ASEAN Records for Uniting Malaysia’s 13 States Through a Single Coffee Collection

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Calanthe Art Café Recognised by ASEAN Records for Uniting Malaysia’s 13 States Through a Single Coffee Collection

ASEAN Records is proud to officially recognise Calanthe Art Café for achieving a historic milestone in Malaysia’s food and beverage sector, as the: First Home-Grown Brand to Assemble Malaysia 13 States’ Coffee Heritage into One Collection

This recognition honours Calanthe’s visionary commitment to preserving and celebrating the country’s diverse coffee traditions — bringing together signature blends from all 13 Malaysian states under one roof.

Brewing Unity Through Local Flavours

Located in the heart of Melaka’s heritage core, Calanthe Art Café has become a national icon known for its unique concept, nostalgic interiors, and a menu that captures the essence of Malaysian kopitiam culture.

Founded in 2005 by Joe Ng Kim Chew, a self-professed coffee aficionado, Calanthe began as a personal passion project. As a proud Malaysian coffee addict, Joe dreamt of compiling the distinct coffee flavours of all 13 Malaysian states into a single collection — an idea no one had executed before.

Over time, he successfully sourced suppliers who best represented each state’s coffee culture, forming what is now Calanthe’s signature: the 13 States Coffee experience — a curated journey of taste, identity, and local pride.

Commemorating a National Coffee Legacy

The official ASEAN Records certificate was proudly presented to Eric Lim Oon Hoe and Chia Kwang Hoi, Directors of Calanthe Art Café, during the ASEAN Records Gala Night 2025, held at the Andaman Grand Ballroom in Kuala Lumpur.

This prestigious occasion was witnessed by over 500 distinguished guests, including dignitaries, media representatives, and fellow record holders — all gathered to honour regional milestones and celebrate ASEAN’s spirit of unity through excellence.

In his remarks, Eric Lim shared: “This recognition by ASEAN Records is a tribute to our vision from the very beginning — to celebrate Malaysia’s unity through the flavours of its 13 states. We’re proud to preserve and serve a part of our national heritage in every cup.”

About Calanthe Art Café

Established in 2005, Calanthe Art Café is one of Malaysia’s most iconic homegrown cafés, known for its distinctive local menu, eclectic art-inspired interiors, and its award-winning 13 States Coffee. Located in the historic Jonker Street area of Melaka, the café continues to attract visitors from across the globe seeking an authentic and artistic Malaysian dining experience.

With two decades of coffee culture and creativity, Calanthe remains a proud ambassador of Malaysia’s culinary identity — one cup, one state, one story at a time.

Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

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Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

ASEAN Records proudly recognises Tastefully Malaysia Sdn Bhd and its founder Esther Fong for achieving an extraordinary milestone in the regional events industry with the official title: “Highest Total Number of Visitors Across a Series of Food Expos (Over 1.6 Million Visitors Across 16 Events Held from November 2024 to November 2025)”

Celebrating Culinary Culture and Regional Unity

This recognition honours Tastefully Malaysia’s remarkable contribution to promoting culinary heritage, entrepreneurship, and cross-cultural exchange through its nationwide series of food exhibitions.
Over the course of a single year, 16 major events were successfully organised across multiple Malaysian states, drawing more than 1.6 million visitors — a record-breaking turnout that reaffirms Malaysia’s position as a leading hub for food innovation and hospitality in ASEAN.

Founder Esther Fong expressed her gratitude upon receiving the recognition:

“This achievement reflects the passion and resilience of our exhibitors, partners, and visitors who continue to support local food entrepreneurs and celebrate Malaysia’s diverse culinary identity. We are proud to share this success with everyone who made Tastefully a household name in the food-expo scene.”

Empowering Entrepreneurs and Promoting ASEAN Flavours

Since its inception, Tastefully Malaysia has served as a powerful platform connecting local SMEs, F&B brands, and regional distributors. The expos not only spotlight homegrown delicacies but also create opportunities for small businesses to expand into ASEAN markets, fostering regional collaboration and economic growth.

About Tastefully Malaysia Sdn Bhd

Founded by Esther Fong, Tastefully Malaysia is one of the nation’s most established event organisers in the food and beverage sector. With a mission to bridge culinary passion and business growth, the company continues to redefine the exhibition landscape — inspiring millions of visitors to explore, experience, and enjoy ASEAN’s diverse flavours.

Dessini Officially Recognised by ASEAN Records for Highest Number of Cookware Units Sold in a Year

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Dessini Officially Recognised by ASEAN Records for Highest Number of Cookware Units Sold in a Year

Homegrown Malaysian brand Dessini, under its parent company Chiwawa Asia Sdn. Bhd., has been officially recognised by ASEAN Records for achieving a groundbreaking milestone in the region’s household goods industry: Highest Number of Cookware Units Sold in a Year

The recognition honours Dessini’s achievement for its exceptional cookware sales performance, with 1,919,980 units sold between September 2024 and August 2025 — including 327,297 cookware sets across 2,030 product variants.

This milestone reflects Malaysia’s growing prominence in the manufacturing and e-commerce sectors, and highlights Dessini’s leadership in delivering quality, innovation, and affordability to households across the region.

A Malaysian Brand That Brings Global Quality Home

Founded with a simple yet powerful mission — “To Bring Quality Closer to Every Home” — Dessini has become one of Malaysia’s most trusted kitchenware brands. Known for its balance of performance, style, and affordability, Dessini continues to elevate the everyday cooking experience for families across the country.

In 2025, the brand’s remarkable sales performance set a new benchmark for the local kitchenware industry, solidifying its position as a household name synonymous with reliability and value.

The Power of Chiwawa Asia’s E-Commerce Ecosystem

As the driving force behind Dessini’s growth, Chiwawa Asia has built one of Malaysia’s most successful e-commerce ecosystems — connecting manufacturers, retailers, and consumers through a fully integrated digital and physical retail network.

By combining online platforms such as Shopee, TikTok Shop, and Lazada with strong offline partnerships and nationwide retail activations, Chiwawa Asia ensures that Dessini’s products are accessible to every corner of Malaysia.

“We listen to what Malaysian families need — practical, durable, and affordable cookware — and we deliver products that meet those needs without compromise.”
“This recognition represents the hard work of our team and the loyalty of our customers,” said Miki Yap from Chiwawa Asia.

Commitment to Innovation and Sustainability

Dessini’s growth is anchored in continuous product innovation. The brand’s flagship 12-Piece Premium Non-Stick Cookware Set remains one of its top sellers, praised for its advanced heat distribution, durable non-stick coating, ergonomic design, and elegant appearance.

In addition, Dessini is taking proactive steps toward environmental sustainability. Its cookware now uses PFOA-free coatings, and all packaging has transitioned to recyclable cardboard materials, reflecting the brand’s dedication to greener manufacturing practices.

Expanding Horizons Across ASEAN

With its record-breaking success in Malaysia, Chiwawa Asia is now expanding its regional footprint. The company aims to introduce Dessini to key ASEAN markets through strategic collaborations and product diversification — including smart kitchen appliances, home electronics, and premium beverage tools.

“Our ambition is clear — to make ‘Made in Malaysia’ a mark of world-class quality,” added the spokesperson.
“Through innovation and consistency, we want to establish Dessini as the most trusted kitchenware brand in Malaysia and a leading household name across Southeast Asia.”

About Chiwawa Asia

Chiwawa Asia is Malaysia’s leading e-commerce and digital distribution platform, offering a comprehensive range of consumer and industrial goods. Its integrated retail ecosystem empowers brands with logistics, marketing, and analytics solutions — helping them grow sustainably across Malaysia and the wider ASEAN region.

Dessini is one of the nation’s fastest-growing kitchenware brands, specialising in affordable, high-quality cookware and appliances designed for modern lifestyles. With over 2,000 product variants and a commitment to excellence, Dessini continues to bring convenience, performance, and style to kitchens across the region.

Aik Cheong Coffee Recognised by ASEAN Records for Two Groundbreaking Industry Milestones

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Aik Cheong Coffee Recognised by ASEAN Records for Two Groundbreaking Industry Milestones

Aik Cheong Coffee recognised by ASEAN Records for two groundbreaking industry milestones:

ASEAN Records is proud to officially recognise Aik Cheong Coffee for achieving two remarkable records in the coffee manufacturing and packaging sector:

“Most Kopi-O Sachets Sold in One Year”
“First to Launch Kopi-O in ‘Coffee in a Bag’ Format Since 1980”

These recognitions mark a historic moment for the brand as it celebrates its 70th anniversary — honouring its journey of innovation, consistency, and leadership in Malaysia’s traditional coffee scene.

A coffee legacy brewed over seven decades

Founded in 1955 in Melaka, Aik Cheong Coffee has grown into a trusted household name known for delivering rich, authentic coffee experiences. The brand is especially synonymous with Kopi O, a traditional black coffee beverage that holds a nostalgic place in Malaysian culture.

With innovation at its core, Aik Cheong became the first in ASEAN to introduce Kopi-O in a convenient “coffee in a bag” format as early as 1980 — a game-changing invention that allowed coffee lovers to enjoy their brew with ease, without compromising on taste or tradition.

Continuing its legacy of excellence, the brand achieved record-breaking sales of 83,567,563 Kopi O sachets between September 2023 and August 2024, equivalent to over 229,535 cups served daily — a feat that has now earned them a place in ASEAN history.

These recognitions also embody the brand’s longstanding philosophy — “Innovation Brews Tradition” — where heritage and modernity go hand-in-hand. As Aik Cheong continues to innovate, it remains steadfast in preserving the legacy of traditional coffee while meeting the evolving needs of consumers.

A Historic Presentation During a Landmark Product Launch

The official ASEAN Records certificate presentation was held during the launch of the Kopi O Vintage Series – 70 Tahun Bersama on 24 October 2025, at AEON Midvalley. The ceremony was part of a collaborative event between Aik Cheong Coffee and AEON Retail Malaysia, featuring a themed pop-up experience, sampling booths, and meet-and-greet sessions with brand ambassador Mr. Tan Boon Heong.

The certificates were proudly received by:

Tang Joo Shen, Director of Aik Cheong Coffee
Ernest Koh Tsu Hern, Senior Sales Manager – Modern, General Trade & E-commerce

The event also featured nostalgic visuals, a product showcase, and a vibrant crowd of media, influencers, and loyal consumers — all united in celebrating this milestone moment for the Malaysian coffee icon.

Continuing the brew of innovation and heritage

Speaking at the event, Mr. Bryant Moc Yow Shin (Marketing and Product Development Manager), expressed heartfelt gratitude:

“To be recognised by ASEAN Records for these two achievements is not just an honour — it’s a reflection of our team’s dedication over the last 70 years. From introducing the first coffee-in-a-bag concept to reaching record-breaking sales, we remain committed to preserving the heritage of traditional coffee while embracing innovation for future generations.”

The event was also part of the AEON Yum Cha Fair (22 October – 6 November 2025), where the Kopi O Vintage Series made its official debut, attracting new audiences and rekindling memories of classic kopitiam flavours.

About Aik Cheong Coffee

Founded in Melaka in 1955, Aik Cheong Coffee has become one of Malaysia’s most trusted coffee brands — known for its quality blends, innovative packaging, and dedication to tradition. From its iconic Kopi O to modern espresso offerings, the brand continues to evolve while honouring its roots in local kopitiam culture.

With over seven decades of expertise, Aik Cheong exports to more than 40 countries, proudly showcasing the taste of Malaysia to the world. The newly launched Kopi O Vintage Series is both a tribute to the past and a bold step forward — a collector’s edition blend that celebrates 70 years of togetherness.

Dragon Hotpot Officially Recognised by ASEAN Records for Most Hotpot Ingredient and Soup Base Variety by an Australian Mala Hotpot Brand

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Dragon Hotpot Officially Recognised by ASEAN Records for Most Hotpot Ingredient and Soup Base Variety by an Australian Mala Hotpot Brand

Dragon Hotpot, the Australian-founded hotpot sensation known for its authentic Sichuan-style mala experience, has officially been recognised by ASEAN Records for achieving the milestone: Most Hotpot Ingredient and Soup Base Variety by an Australian Mala Hotpot Brand (162 ingredients from self-service rack and 10 soup bases)

This official ASEAN Records was proudly presented to Jeremy Chia and De Jie Hau, Master Franchisees for Malaysia, along with David Loh and Louis Kuo, Brand Founders of Dragon Hotpot. The presentation took place at Dragon Hotpot’s flagship location in Low Yat Park, Bukit Bintang, where the brand’s signature self-service rack and customisable soup base system were on full display.

A Customisable Feast Like No Other

This record celebrates Dragon Hotpot’s unmatched dedication to personalised hotpot dining — offering an extensive 162-ingredient self-service selection, including premium meats, fresh seafood, handmade meatballs, assorted vegetables, tofu varieties, and over a dozen types of noodles. These are paired with 10 authentic soup bases, such as the famous Sichuan Mala Broth, Collagen Bone Soup, and Tomato Herbal.

The variety not only allows diners to customise their bowl to their unique taste, spice level, and dietary needs — it also delivers an immersive cultural experience deeply rooted in Sichuan cuisine.

From Melbourne to Malaysia — A Mala Movement

Since launching in Melbourne, Dragon Hotpot has grown into a globally recognised brand with dozens of outlets, including across Australia, China, and Southeast Asia. Its expansion into Malaysia through Taste of Hotpot Malaysia Sdn Bhd has brought the brand’s fiery reputation to a new generation of foodies in Kuala Lumpur.

“This recognition from ASEAN Records affirms our mission to provide the most diverse and high-quality hotpot experience in every country we enter,” said David Loh, Brand Founder. “Malaysian customers have embraced the brand with open arms — and we are committed to continuously delivering innovation, authenticity, and flavour.”

About Dragon Hotpot

Dragon Hotpot is a fast-growing, self-service Mala hotpot brand known for its wide variety of customisable bowls served. Combining fast service, fresh ingredients, and authentic flavours, the brand delivers a unique experience where every bowl is weighed, cooked, and seasoned to perfection based on each customer’s chosen ingredients.

The brand continues to grow in Asia and globally — proving that spicy, comforting, made-to-order hotpot has a place in every major city. For more information, visit: https://www.dragonhotpot.com.au

The ML Kitchen Officially Recognised by ASEAN Records for Most Mala-Based Items Sold by a Direct-Owned Home-Grown Mala Restaurant Chain Since 2018

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The ML Kitchen Officially Recognised by ASEAN Records for Most Mala-Based Items Sold by a Direct-Owned Home-Grown Mala Restaurant Chain Since 2018

The ML Kitchen (麻辣诱惑), a celebrated homegrown Mala restaurant chain in Malaysia, has officially been recognised by ASEAN Records for achieving the milestone: Most Mala-Based Items Sold by a Direct-Owned Home-Grown Mala Restaurant Chain Since 2018 (Approx. 1,520,000 items sold, generating RM27.36 million in revenue across 9 outlets)

The official ASEAN Records certificate was proudly presented to Ms. Wu Yu Lian, Founder of The ML Kitchen, and Mr. Puah Chuan Hock, Owner and Managing Director, during the opening ceremony of the brand’s latest 9th outlet at Taylor’s University Lakeside Campus.

From China to Malaysia: A Family-Built Mala Legacy

Originally from China, Wu Yu Lian and her sister relocated to Malaysia more than a decade ago to support their children’s education. Surrounded by Malaysia’s rich food heritage, they found inspiration to blend their culinary roots with the country’s multicultural flavours.

For eight years, the sisters quietly honed their recipes — experimenting with spice levels, broths, and textures to perfect a menu that would resonate with both Chinese expats and local diners. In 2018, their journey culminated in the launch of the first 麻辣诱惑 (ML Kitchen) outlet in Wangsa Maju, Kuala Lumpur.

The response was overwhelming. Word-of-mouth quickly spread, and digital buzz helped the brand grow rapidly within its first two years. Today, The ML Kitchen operates nine direct-owned outlets, with a dedicated following that spans students, families, professionals, and food lovers from all walks of life.

“This record means a lot to me and our team. It’s a reflection of the love and loyalty of our customers over the years,” said Wu Yu Lian. “We promise to stay true to our roots — using real ingredients, no shortcuts, and keeping the authentic flavours alive.”

Why The ML Kitchen Stands Out in a Competitive Market

In an industry often dominated by shortcuts and pre-mixes, The ML Kitchen stays true to the soul of its cuisine by upholding a strict commitment to freshness and integrity in every dish. Here’s what sets them apart:

  • – Authentic slow-boiled bone broth for true depth of flavour
  • – No pre-packaged or “synthetic” ingredients
  • – No pre-cooked food — every order is fresh and made-to-order
  • – Commitment to food safety and quality for all members and guests

This philosophy, rooted in the brand’s belief in “real food, real care,” has not only driven customer loyalty, but also carved out a distinct space for The ML Kitchen as a premium Mala dining experience in Malaysia.

A New Milestone in ASEAN’s Culinary Landscape

Crossing the milestone of 1.52 million Mala-based items sold is more than a commercial achievement — it’s a cultural moment. With its official induction into the ASEAN Records Hall of Recognition, The ML Kitchen now joins the ranks of regional F&B pioneers who are elevating Southeast Asia’s culinary identity through innovation, authenticity, and passion.

This achievement solidifies The ML Kitchen’s role in bringing Mala cuisine into Malaysia’s mainstream food culture, introducing the bold, spicy, and numbing profile of Sichuan flavours to a wider audience while adapting them with local sensibilities.

The recognition celebrates not just business success, but The ML Kitchen’s deeper contribution to ASEAN’s multicultural food evolution.

Visit The ML Kitchen: Where Real Mala Lives

With 9 locations across Malaysia and counting, The ML Kitchen (麻辣诱惑) continues to grow while staying true to the core principles that made it a success: authentic recipes, fresh ingredients, and a passion for people and flavour.

Whether you’re new to Mala or a lifelong fan, visit one of their outlets to experience why The ML Kitchen has become Malaysia’s go-to name for soulful, satisfying, and truly unforgettable Mala. For more information and outlet locations.

Eco-Shop Recognised For Largest Corporate CSR Carnival Supporting Underprivileged Communities

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Eco-Shop Recognised For Largest Corporate CSR Carnival Supporting Underprivileged Communities

In a heartwarming show of unity, compassion, and community care, Eco-Shop, one of Malaysia’s leading retail brands, has been officially recognised by ASEAN Records for setting a significant regional milestone: “Largest Corporate CSR Charity Carnival Distributing Meals and Stationery to Underprivileged Communities” A total of 677 beneficiaries, involving 88 staff, with a total of 924 attendees nationwide.

Held in conjunction with Malaysia Day, this milestone was achieved through Eco-Shop’s largest community outreach to date — the “Satu Senyuman, Seribu Makna” campaign — culminating in a vibrant charity carnival on 20 September 2025 at MAEPS Serdang.

A Milestone of Heart-Driven Impact

This historic achievement was honoured during Eco-Shop’s 13th Anniversary Merdeka Celebration, themed “Satu Senyuman, Seribu Makna” (One Smile, A Thousand Meanings) — a nationwide campaign dedicated to delivering joy, compassion, and tangible support to communities in need.

The prestigious recognition was officially presented during a special ceremony at MAEPS, Serdang, , and received on behalf of the company by Jessica Ng, CEO & Executive Director of Eco-Shop Marketing Berhad and witnessed by Mohamad Naim, Assistant Manager PR & Comm of Yayasan Budimas.

A Smile That Changed Thousands of Lives

Organised in collaboration with the Budimas Charitable Foundation, the celebration brought together over 1,000 participants, including children and caretakers from charity homes across Malaysia. It was more than just a festive gathering — it was a declaration of Eco-Shop’s purpose-led mission: to uplift lives and build a culture of community care.

Through nationwide outreach in the months leading up to the event, the campaign distributed essential stationery kits, meals, and joy to underprivileged children, uniting 88 Eco-Shop staff members in a series of on-ground activations held across multiple states.

The carnival itself featured cultural performances, food distribution, fun games, and deeply inspiring sharing sessions — including appearances by Che Sayang and Chef Jia Le, two beloved local personalities who brought laughter, warmth, and hope to the event.

“One Smile, A Thousand Meanings”

“This campaign was never about how big the event could be, but how deeply it could resonate with the people we serve,” shared Jessica Ng during the ceremony.

“This campaign was never about how big the event could be, but how deeply it could resonate with the people we serve,” shared by Jessica Ng, CEO & Executive Director of Eco-Shop Marketing

From the stirring opening performances to inspiring stories shared by partners and beneficiaries, the celebration embodied Eco-Shop’s mission of creating lasting impact beyond commerce.

13 Years of Growth, Purpose, and Giving Back

Since its founding in 2011, Eco-Shop has grown from a single value outlet into a trusted retail name with over 380 outlets nationwide. Built on the pillars of affordability, accessibility, and sustainability, the brand has remained deeply rooted in the communities it serves.

Eco-Shop has stood as a testament to the visionary foresight of Dato’ Sri Lee Kar Whatt. This extraordinary venture, which took root in Jementah, Johor, has significantly reshaped the convenience shopping landscape, serving as a testament to the enduring impact of high living costs. What truly distinguishes Eco-Shop is its steadfast commitment to affordability – with a humble starting price of RM2.60 and now with more than 380 stores in Malaysia (as of July 2025), this retail haven offers a variety of products, allowing every Malaysian household to obtain daily necessities without the weight of extravagant costs.

Eco-Shop’s vision is to be Malaysia’s leading ultra-affordable household retailer, driving positive change within our community. This aligns seamlessly with the company’s mission of offering affordable daily essentials for all. In line with this mission, Eco-Shop’s loyalty app, boasting over 2 million members, rewards customers with exclusive benefits, further enhancing their shopping experience.

The “Satu Senyuman, Seribu Makna” campaign represents a powerful reminder that retail can be more than transactions — it can be a movement of kindness. As Eco-Shop looks to the future, this record stands as a symbol of the brand’s heart-led leadership in the ASEAN region. Learn more: www.eco-shop.com.my

iBoozee Recognised by ASEAN Records for First Automated Dual Fresh Fruit Juice Machine in Singapore

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iBoozee Recognised by ASEAN Records for First Automated Dual Fresh Fruit Juice Machine in Singapore

iBoozee, a Singapore-based smart food and beverage innovation brand, has officially been recognised by ASEAN Records for achieving the milestone title: “First Automated Dual Fresh Fruit Juice Machine”

The ASEAN Records certificate was formally presented to Deric Yeo, Chief Operating Officer of iBoozee, during the Franchise & License Asia (FLAsia) 2025 exhibition. The recognition coincided with iBoozee’s public debut of its groundbreaking dual-fruit juicing technology, setting a new benchmark for robotic food technology and beverage automation in the ASEAN region.

Revolutionising Beverage Automation

The iBoozee system represents a first-of-its-kind innovation in Southeast Asia — a fully automated machine capable of preparing, blending, and serving two fresh fruit juices simultaneously, or creating a custom mixed combination, all in real time.

Key features include:

  • Dual fruit press mechanism for efficiency and versatility
  • Robotic automation for seamless beverage preparation
  • Interactive touchscreen interface for consumer personalisation
  • Hygienic and contactless service, ensuring convenience and safety

Capable of serving fresh juice within seconds, the machine is ideal for deployment in high-traffic public spaces such as airports, malls, gyms, universities, and hospitals, combining nutrition, innovation, and convenience in one scalable solution.

Quote from the Recipient

“This recognition is a proud moment for iBoozee. Our mission has always been to make fresh, healthy fruit juice accessible in the most convenient and innovative way possible. By combining robotics, automation, and user experience, we’re redefining what food tech can achieve — and this ASEAN Record is only the beginning.” — Deric Yeo, Chief Operating Officer, iBoozee

About iBoozee

Founded in Singapore, iBoozee pioneers AI- and robotics-driven lifestyle solutions in the F&B industry. Its mission is to make fresh, healthy beverages accessible anytime and anywhere through contactless, eco-conscious, and smart-serving machines.

The brand’s debut at FLAsia 2025 marks not only its ASEAN Records recognition but also its official entry into the regional smart beverage ecosystem, reflecting a strong commitment to redefining consumer wellness through automation.

This recognition underscores iBoozee’s role in pioneering beverage automation and affirms Singapore’s leadership in introducing cutting-edge, health-focused solutions for the ASEAN community. Learn more at: https://iboozee.asia

Que Tang Yu Fang Recognised by ASEAN Records and Expands with ASEAN’s First AI-Powered TCM Wellness Tea Store

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Que Tang Yu Fang Recognised by ASEAN Records and Expands with ASEAN’s First AI-Powered TCM Wellness Tea Store

Nanjing Dajing Que Tang Yu Fang Health Technology has officially announced its expansion into the overseas market with the opening of ASEAN’s first AI-powered health and wellness tea store at Pavilion Bukit Jalil, Kuala Lumpur. The store will be fully managed and operated by Malaysia’s master franchisee, Dajing TCM Sdn. Bhd.

The grand opening ceremony was held with great fanfare, attended by industry leaders, wellness advocates, and business stakeholders. Representing Malaysia, Dr. Davis Wong, CEO of Dajing TCM, received the ASEAN Records certificate, while 杨礎祎 (Yang Chu Yi), Regional Deputy General Manager from China, also joined the celebration to received this historic milestone. The event was also graced by Ungku Raad Azeraai Bin Ungku Mohd Najib, CEO of Southern Dagang (南方达洋集团首席执行官), who served as a distinguished witness.

ASEAN Records Recognition

At the launch, Que Tang Yu Fang was officially recognised by ASEAN Records for achieving: “First TCM Café Chain to Integrate AI Health Screening for Real-Time Diagnosis and Herbal Drink Recommendations from Patented TCM Formulas.”

This distinction highlights the brand’s pioneering position in merging traditional Chinese medicine wisdom with cutting-edge artificial intelligence, setting a new benchmark in the health-tech and functional beverage industry across the ASEAN region.

AI Empowering Traditional Wellness

The key innovation behind Que Tang Yu Fang lies in its AI Tongue Analysis Device and AI Pulse Diagnosis Device, which simulate TCM’s four key diagnostic pillars: inspection, listening, inquiry, and palpation. By combining these diagnostic methods with lifestyle data, the system provides a real-time health assessment and recommends personalised herbal teas from patented formulas — embodying the principle of “one cup, one extraction.”

Every drink is freshly brewed daily with rock sugar and licorice root, balancing flavour, authenticity, and therapeutic efficacy.

A New Chapter in Global Expansion

Launched in Nanjing in 2024, the first “Digital TCM + Wellness Tea” concept store has now evolved into an international expansion movement. Malaysia represents the brand’s first overseas step, strategically chosen as a hub for ASEAN.

“By combining AI technology with TCM wellness, we aim to present traditional Chinese health culture in a more scientific and modern way to consumers worldwide,”
said Dr. Davis Wong, CEO of Dajing TCM Malaysia. “Malaysia, as a key market in ASEAN, is an important first step in our global expansion journey.”
Daner Tan, Operations Manager of Dajing TCM Sdn. Bhd., added that the company is preparing to expand into other Malaysian cities and ASEAN countries, accelerating its rollout of AI + TCM wellness cafés.

From headquarters in China, Miss Yang ChuYi, General Manager of Que Tang Yu Fang, emphasized:

“The successful launch of our 1st store in Pavilion Bukit Jalil is a strategic starting point for our global expansion. We will continue to export R&D, technology, and brand standards from China, ensuring innovation and consistency across all outlets. Our vision is to build a global health and wellness tea chain rooted in TCM wisdom — where a cup of wellness tea in every hand becomes a worldwide lifestyle.”

Adding to the significance of the event, Tan Sri Dato’ Seri Ong Tee Keat, President of the Malaysia-China Silk Route Business Chamber (马来西亚中国丝路总商会会长), delivered a speech, underscoring the importance of Malaysia-China collaboration in driving innovation and cultural exchange.

Entry into ASEAN Records Hall of Recognition

With this recognition, Que Tang Yu Fang officially enters the ASEAN Records Hall of Recognition, joining a distinguished list of enterprises that have reshaped industries through innovation and cultural heritage.

This milestone not only demonstrates Malaysia’s role in leading AI-powered wellness innovation, but also signals a transformative chapter in the globalisation of Traditional Chinese Medicine.

Thong Bowl Achieves ASEAN Records for Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year

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Thong Bowl Achieves ASEAN Records for Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year

Thong Bowl, the innovative Thai dining brand renowned for its bold culinary presentations, has been officially recognised by ASEAN Records for achieving the Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year, with an impressive 25,037 bowls sold between August 2024 and July 2025.

This remarkable achievement was celebrated in a grand event at Thong Bowl, IOI City Mall, Putrajaya, attended by VIP guests, food lovers, and media representatives. The record not only showcases the brand’s culinary mastery but also reflects the overwhelming response from both dine-in and online customers who have embraced this larger-than-life version of a beloved Thai classic.

A Culinary Innovation That Captured ASEAN’s Appetite

Measuring in an extraordinary “Super Bowl” size, Thong Bowl’s signature Thai Beef Noodle has captivated thousands with its rich broth, tender beef slices, and generous portions—turning an everyday dish into a shareable dining experience. The combination of creative marketing, exceptional taste, and unforgettable presentation has cemented Thong Bowl’s status as a trailblazer in ASEAN’s food scene.

A Celebration of Milestones

The recognition ceremony featured an official ASEAN Records certificate presentation for “Most Beef Bowl Sold in Super Bowl Size” to Thong Bowl’s management, alongside the announcement of the restaurant’s Halal certification by JAKIM. The event included speeches from distinguished guests, including Syed Saddiq, and a prayer to mark the occasion. Guests were treated to signature creations such as Kangkung Fritter & Salted Egg Fried Coconut, Mega Thai Milk Tea with bobas, and the celebrated Super Beef Bowl.

Commitment to Excellence

Speaking at the ceremony, a Thong Bowl representative shared:

“This achievement is more than just a number—it represents the love our customers have shown for our food and the dedication of our team to deliver unforgettable dining experiences. We’re proud to share this recognition with every guest who has enjoyed our Super Bowl-sized creation.” said Mr Mohamed Nazim Bin Mohamed Azman, Thong Bowl

An ASEAN Culinary Leader

With this milestone, Thong Bowl joins the ASEAN Records Hall of Recognition, reinforcing its mission to innovate, inspire, and raise the bar for dining in the region. The restaurant’s blend of authenticity, creativity, and customer engagement continues to set it apart as one of the most dynamic players in the ASEAN food industry.

For more information about Thong Bowl, visit https://facebook.com/thongbowl