Category: Food & Beverage

Aik Cheong Coffee Recognised by ASEAN Records for Two Groundbreaking Industry Milestones

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Aik Cheong Coffee Recognised by ASEAN Records for Two Groundbreaking Industry Milestones

Aik Cheong Coffee recognised by ASEAN Records for two groundbreaking industry milestones:

ASEAN Records is proud to officially recognise Aik Cheong Coffee for achieving two remarkable records in the coffee manufacturing and packaging sector:

“Most Kopi-O Sachets Sold in One Year”
“First to Launch Kopi-O in ‘Coffee in a Bag’ Format Since 1980”

These recognitions mark a historic moment for the brand as it celebrates its 70th anniversary — honouring its journey of innovation, consistency, and leadership in Malaysia’s traditional coffee scene.

A coffee legacy brewed over seven decades

Founded in 1955 in Melaka, Aik Cheong Coffee has grown into a trusted household name known for delivering rich, authentic coffee experiences. The brand is especially synonymous with Kopi O, a traditional black coffee beverage that holds a nostalgic place in Malaysian culture.

With innovation at its core, Aik Cheong became the first in ASEAN to introduce Kopi-O in a convenient “coffee in a bag” format as early as 1980 — a game-changing invention that allowed coffee lovers to enjoy their brew with ease, without compromising on taste or tradition.

Continuing its legacy of excellence, the brand achieved record-breaking sales of 83,567,563 Kopi O sachets between September 2023 and August 2024, equivalent to over 229,535 cups served daily — a feat that has now earned them a place in ASEAN history.

These recognitions also embody the brand’s longstanding philosophy — “Innovation Brews Tradition” — where heritage and modernity go hand-in-hand. As Aik Cheong continues to innovate, it remains steadfast in preserving the legacy of traditional coffee while meeting the evolving needs of consumers.

A Historic Presentation During a Landmark Product Launch

The official ASEAN Records certificate presentation was held during the launch of the Kopi O Vintage Series – 70 Tahun Bersama on 24 October 2025, at AEON Midvalley. The ceremony was part of a collaborative event between Aik Cheong Coffee and AEON Retail Malaysia, featuring a themed pop-up experience, sampling booths, and meet-and-greet sessions with brand ambassador Mr. Tan Boon Heong.

The certificates were proudly received by:

Tang Joo Shen, Director of Aik Cheong Coffee
Ernest Koh Tsu Hern, Senior Sales Manager – Modern, General Trade & E-commerce

The event also featured nostalgic visuals, a product showcase, and a vibrant crowd of media, influencers, and loyal consumers — all united in celebrating this milestone moment for the Malaysian coffee icon.

Continuing the brew of innovation and heritage

Speaking at the event, Mr. Bryant Moc Yow Shin (Marketing and Product Development Manager), expressed heartfelt gratitude:

“To be recognised by ASEAN Records for these two achievements is not just an honour — it’s a reflection of our team’s dedication over the last 70 years. From introducing the first coffee-in-a-bag concept to reaching record-breaking sales, we remain committed to preserving the heritage of traditional coffee while embracing innovation for future generations.”

The event was also part of the AEON Yum Cha Fair (22 October – 6 November 2025), where the Kopi O Vintage Series made its official debut, attracting new audiences and rekindling memories of classic kopitiam flavours.

About Aik Cheong Coffee

Founded in Melaka in 1955, Aik Cheong Coffee has become one of Malaysia’s most trusted coffee brands — known for its quality blends, innovative packaging, and dedication to tradition. From its iconic Kopi O to modern espresso offerings, the brand continues to evolve while honouring its roots in local kopitiam culture.

With over seven decades of expertise, Aik Cheong exports to more than 40 countries, proudly showcasing the taste of Malaysia to the world. The newly launched Kopi O Vintage Series is both a tribute to the past and a bold step forward — a collector’s edition blend that celebrates 70 years of togetherness.

Dragon Hotpot Officially Recognised by ASEAN Records for Most Hotpot Ingredient and Soup Base Variety by an Australian Mala Hotpot Brand

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Dragon Hotpot Officially Recognised by ASEAN Records for Most Hotpot Ingredient and Soup Base Variety by an Australian Mala Hotpot Brand

Dragon Hotpot, the Australian-founded hotpot sensation known for its authentic Sichuan-style mala experience, has officially been recognised by ASEAN Records for achieving the milestone: Most Hotpot Ingredient and Soup Base Variety by an Australian Mala Hotpot Brand (162 ingredients from self-service rack and 10 soup bases)

This official ASEAN Records was proudly presented to Jeremy Chia and De Jie Hau, Master Franchisees for Malaysia, along with David Loh and Louis Kuo, Brand Founders of Dragon Hotpot. The presentation took place at Dragon Hotpot’s flagship location in Low Yat Park, Bukit Bintang, where the brand’s signature self-service rack and customisable soup base system were on full display.

A Customisable Feast Like No Other

This record celebrates Dragon Hotpot’s unmatched dedication to personalised hotpot dining — offering an extensive 162-ingredient self-service selection, including premium meats, fresh seafood, handmade meatballs, assorted vegetables, tofu varieties, and over a dozen types of noodles. These are paired with 10 authentic soup bases, such as the famous Sichuan Mala Broth, Collagen Bone Soup, and Tomato Herbal.

The variety not only allows diners to customise their bowl to their unique taste, spice level, and dietary needs — it also delivers an immersive cultural experience deeply rooted in Sichuan cuisine.

From Melbourne to Malaysia — A Mala Movement

Since launching in Melbourne, Dragon Hotpot has grown into a globally recognised brand with dozens of outlets, including across Australia, China, and Southeast Asia. Its expansion into Malaysia through Taste of Hotpot Malaysia Sdn Bhd has brought the brand’s fiery reputation to a new generation of foodies in Kuala Lumpur.

“This recognition from ASEAN Records affirms our mission to provide the most diverse and high-quality hotpot experience in every country we enter,” said David Loh, Brand Founder. “Malaysian customers have embraced the brand with open arms — and we are committed to continuously delivering innovation, authenticity, and flavour.”

About Dragon Hotpot

Dragon Hotpot is a fast-growing, self-service Mala hotpot brand known for its wide variety of customisable bowls served. Combining fast service, fresh ingredients, and authentic flavours, the brand delivers a unique experience where every bowl is weighed, cooked, and seasoned to perfection based on each customer’s chosen ingredients.

The brand continues to grow in Asia and globally — proving that spicy, comforting, made-to-order hotpot has a place in every major city. For more information, visit: https://www.dragonhotpot.com.au

The ML Kitchen Officially Recognised by ASEAN Records for Most Mala-Based Items Sold by a Direct-Owned Home-Grown Mala Restaurant Chain Since 2018

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The ML Kitchen Officially Recognised by ASEAN Records for Most Mala-Based Items Sold by a Direct-Owned Home-Grown Mala Restaurant Chain Since 2018

The ML Kitchen (麻辣诱惑), a celebrated homegrown Mala restaurant chain in Malaysia, has officially been recognised by ASEAN Records for achieving the milestone: Most Mala-Based Items Sold by a Direct-Owned Home-Grown Mala Restaurant Chain Since 2018 (Approx. 1,520,000 items sold, generating RM27.36 million in revenue across 9 outlets)

The official ASEAN Records certificate was proudly presented to Ms. Wu Yu Lian, Founder of The ML Kitchen, and Mr. Puah Chuan Hock, Owner and Managing Director, during the opening ceremony of the brand’s latest 9th outlet at Taylor’s University Lakeside Campus.

From China to Malaysia: A Family-Built Mala Legacy

Originally from China, Wu Yu Lian and her sister relocated to Malaysia more than a decade ago to support their children’s education. Surrounded by Malaysia’s rich food heritage, they found inspiration to blend their culinary roots with the country’s multicultural flavours.

For eight years, the sisters quietly honed their recipes — experimenting with spice levels, broths, and textures to perfect a menu that would resonate with both Chinese expats and local diners. In 2018, their journey culminated in the launch of the first 麻辣诱惑 (ML Kitchen) outlet in Wangsa Maju, Kuala Lumpur.

The response was overwhelming. Word-of-mouth quickly spread, and digital buzz helped the brand grow rapidly within its first two years. Today, The ML Kitchen operates nine direct-owned outlets, with a dedicated following that spans students, families, professionals, and food lovers from all walks of life.

“This record means a lot to me and our team. It’s a reflection of the love and loyalty of our customers over the years,” said Wu Yu Lian. “We promise to stay true to our roots — using real ingredients, no shortcuts, and keeping the authentic flavours alive.”

Why The ML Kitchen Stands Out in a Competitive Market

In an industry often dominated by shortcuts and pre-mixes, The ML Kitchen stays true to the soul of its cuisine by upholding a strict commitment to freshness and integrity in every dish. Here’s what sets them apart:

  • – Authentic slow-boiled bone broth for true depth of flavour
  • – No pre-packaged or “synthetic” ingredients
  • – No pre-cooked food — every order is fresh and made-to-order
  • – Commitment to food safety and quality for all members and guests

This philosophy, rooted in the brand’s belief in “real food, real care,” has not only driven customer loyalty, but also carved out a distinct space for The ML Kitchen as a premium Mala dining experience in Malaysia.

A New Milestone in ASEAN’s Culinary Landscape

Crossing the milestone of 1.52 million Mala-based items sold is more than a commercial achievement — it’s a cultural moment. With its official induction into the ASEAN Records Hall of Recognition, The ML Kitchen now joins the ranks of regional F&B pioneers who are elevating Southeast Asia’s culinary identity through innovation, authenticity, and passion.

This achievement solidifies The ML Kitchen’s role in bringing Mala cuisine into Malaysia’s mainstream food culture, introducing the bold, spicy, and numbing profile of Sichuan flavours to a wider audience while adapting them with local sensibilities.

The recognition celebrates not just business success, but The ML Kitchen’s deeper contribution to ASEAN’s multicultural food evolution.

Visit The ML Kitchen: Where Real Mala Lives

With 9 locations across Malaysia and counting, The ML Kitchen (麻辣诱惑) continues to grow while staying true to the core principles that made it a success: authentic recipes, fresh ingredients, and a passion for people and flavour.

Whether you’re new to Mala or a lifelong fan, visit one of their outlets to experience why The ML Kitchen has become Malaysia’s go-to name for soulful, satisfying, and truly unforgettable Mala. For more information and outlet locations.

Eco-Shop Recognised For Largest Corporate CSR Carnival Supporting Underprivileged Communities

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Eco-Shop Recognised For Largest Corporate CSR Carnival Supporting Underprivileged Communities

In a heartwarming show of unity, compassion, and community care, Eco-Shop, one of Malaysia’s leading retail brands, has been officially recognised by ASEAN Records for setting a significant regional milestone: “Largest Corporate CSR Charity Carnival Distributing Meals and Stationery to Underprivileged Communities” A total of 677 beneficiaries, involving 88 staff, with a total of 924 attendees nationwide.

Held in conjunction with Malaysia Day, this milestone was achieved through Eco-Shop’s largest community outreach to date — the “Satu Senyuman, Seribu Makna” campaign — culminating in a vibrant charity carnival on 20 September 2025 at MAEPS Serdang.

A Milestone of Heart-Driven Impact

This historic achievement was honoured during Eco-Shop’s 13th Anniversary Merdeka Celebration, themed “Satu Senyuman, Seribu Makna” (One Smile, A Thousand Meanings) — a nationwide campaign dedicated to delivering joy, compassion, and tangible support to communities in need.

The prestigious recognition was officially presented during a special ceremony at MAEPS, Serdang, , and received on behalf of the company by Jessica Ng, CEO & Executive Director of Eco-Shop Marketing Berhad and witnessed by Mohamad Naim, Assistant Manager PR & Comm of Yayasan Budimas.

A Smile That Changed Thousands of Lives

Organised in collaboration with the Budimas Charitable Foundation, the celebration brought together over 1,000 participants, including children and caretakers from charity homes across Malaysia. It was more than just a festive gathering — it was a declaration of Eco-Shop’s purpose-led mission: to uplift lives and build a culture of community care.

Through nationwide outreach in the months leading up to the event, the campaign distributed essential stationery kits, meals, and joy to underprivileged children, uniting 88 Eco-Shop staff members in a series of on-ground activations held across multiple states.

The carnival itself featured cultural performances, food distribution, fun games, and deeply inspiring sharing sessions — including appearances by Che Sayang and Chef Jia Le, two beloved local personalities who brought laughter, warmth, and hope to the event.

“One Smile, A Thousand Meanings”

“This campaign was never about how big the event could be, but how deeply it could resonate with the people we serve,” shared Jessica Ng during the ceremony.

“This campaign was never about how big the event could be, but how deeply it could resonate with the people we serve,” shared by Jessica Ng, CEO & Executive Director of Eco-Shop Marketing

From the stirring opening performances to inspiring stories shared by partners and beneficiaries, the celebration embodied Eco-Shop’s mission of creating lasting impact beyond commerce.

13 Years of Growth, Purpose, and Giving Back

Since its founding in 2011, Eco-Shop has grown from a single value outlet into a trusted retail name with over 380 outlets nationwide. Built on the pillars of affordability, accessibility, and sustainability, the brand has remained deeply rooted in the communities it serves.

Eco-Shop has stood as a testament to the visionary foresight of Dato’ Sri Lee Kar Whatt. This extraordinary venture, which took root in Jementah, Johor, has significantly reshaped the convenience shopping landscape, serving as a testament to the enduring impact of high living costs. What truly distinguishes Eco-Shop is its steadfast commitment to affordability – with a humble starting price of RM2.60 and now with more than 380 stores in Malaysia (as of July 2025), this retail haven offers a variety of products, allowing every Malaysian household to obtain daily necessities without the weight of extravagant costs.

Eco-Shop’s vision is to be Malaysia’s leading ultra-affordable household retailer, driving positive change within our community. This aligns seamlessly with the company’s mission of offering affordable daily essentials for all. In line with this mission, Eco-Shop’s loyalty app, boasting over 2 million members, rewards customers with exclusive benefits, further enhancing their shopping experience.

The “Satu Senyuman, Seribu Makna” campaign represents a powerful reminder that retail can be more than transactions — it can be a movement of kindness. As Eco-Shop looks to the future, this record stands as a symbol of the brand’s heart-led leadership in the ASEAN region. Learn more: www.eco-shop.com.my

iBoozee Recognised by ASEAN Records for First Automated Dual Fresh Fruit Juice Machine in Singapore

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iBoozee Recognised by ASEAN Records for First Automated Dual Fresh Fruit Juice Machine in Singapore

iBoozee, a Singapore-based smart food and beverage innovation brand, has officially been recognised by ASEAN Records for achieving the milestone title: “First Automated Dual Fresh Fruit Juice Machine”

The ASEAN Records certificate was formally presented to Deric Yeo, Chief Operating Officer of iBoozee, during the Franchise & License Asia (FLAsia) 2025 exhibition. The recognition coincided with iBoozee’s public debut of its groundbreaking dual-fruit juicing technology, setting a new benchmark for robotic food technology and beverage automation in the ASEAN region.

Revolutionising Beverage Automation

The iBoozee system represents a first-of-its-kind innovation in Southeast Asia — a fully automated machine capable of preparing, blending, and serving two fresh fruit juices simultaneously, or creating a custom mixed combination, all in real time.

Key features include:

  • Dual fruit press mechanism for efficiency and versatility
  • Robotic automation for seamless beverage preparation
  • Interactive touchscreen interface for consumer personalisation
  • Hygienic and contactless service, ensuring convenience and safety

Capable of serving fresh juice within seconds, the machine is ideal for deployment in high-traffic public spaces such as airports, malls, gyms, universities, and hospitals, combining nutrition, innovation, and convenience in one scalable solution.

Quote from the Recipient

“This recognition is a proud moment for iBoozee. Our mission has always been to make fresh, healthy fruit juice accessible in the most convenient and innovative way possible. By combining robotics, automation, and user experience, we’re redefining what food tech can achieve — and this ASEAN Record is only the beginning.” — Deric Yeo, Chief Operating Officer, iBoozee

About iBoozee

Founded in Singapore, iBoozee pioneers AI- and robotics-driven lifestyle solutions in the F&B industry. Its mission is to make fresh, healthy beverages accessible anytime and anywhere through contactless, eco-conscious, and smart-serving machines.

The brand’s debut at FLAsia 2025 marks not only its ASEAN Records recognition but also its official entry into the regional smart beverage ecosystem, reflecting a strong commitment to redefining consumer wellness through automation.

This recognition underscores iBoozee’s role in pioneering beverage automation and affirms Singapore’s leadership in introducing cutting-edge, health-focused solutions for the ASEAN community. Learn more at: https://iboozee.asia

Que Tang Yu Fang Recognised by ASEAN Records and Expands with ASEAN’s First AI-Powered TCM Wellness Tea Store

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Que Tang Yu Fang Recognised by ASEAN Records and Expands with ASEAN’s First AI-Powered TCM Wellness Tea Store

Nanjing Dajing Que Tang Yu Fang Health Technology has officially announced its expansion into the overseas market with the opening of ASEAN’s first AI-powered health and wellness tea store at Pavilion Bukit Jalil, Kuala Lumpur. The store will be fully managed and operated by Malaysia’s master franchisee, Dajing TCM Sdn. Bhd.

The grand opening ceremony was held with great fanfare, attended by industry leaders, wellness advocates, and business stakeholders. Representing Malaysia, Dr. Davis Wong, CEO of Dajing TCM, received the ASEAN Records certificate, while 杨礎祎 (Yang Chu Yi), Regional Deputy General Manager from China, also joined the celebration to received this historic milestone. The event was also graced by Ungku Raad Azeraai Bin Ungku Mohd Najib, CEO of Southern Dagang (南方达洋集团首席执行官), who served as a distinguished witness.

ASEAN Records Recognition

At the launch, Que Tang Yu Fang was officially recognised by ASEAN Records for achieving: “First TCM Café Chain to Integrate AI Health Screening for Real-Time Diagnosis and Herbal Drink Recommendations from Patented TCM Formulas.”

This distinction highlights the brand’s pioneering position in merging traditional Chinese medicine wisdom with cutting-edge artificial intelligence, setting a new benchmark in the health-tech and functional beverage industry across the ASEAN region.

AI Empowering Traditional Wellness

The key innovation behind Que Tang Yu Fang lies in its AI Tongue Analysis Device and AI Pulse Diagnosis Device, which simulate TCM’s four key diagnostic pillars: inspection, listening, inquiry, and palpation. By combining these diagnostic methods with lifestyle data, the system provides a real-time health assessment and recommends personalised herbal teas from patented formulas — embodying the principle of “one cup, one extraction.”

Every drink is freshly brewed daily with rock sugar and licorice root, balancing flavour, authenticity, and therapeutic efficacy.

A New Chapter in Global Expansion

Launched in Nanjing in 2024, the first “Digital TCM + Wellness Tea” concept store has now evolved into an international expansion movement. Malaysia represents the brand’s first overseas step, strategically chosen as a hub for ASEAN.

“By combining AI technology with TCM wellness, we aim to present traditional Chinese health culture in a more scientific and modern way to consumers worldwide,”
said Dr. Davis Wong, CEO of Dajing TCM Malaysia. “Malaysia, as a key market in ASEAN, is an important first step in our global expansion journey.”
Daner Tan, Operations Manager of Dajing TCM Sdn. Bhd., added that the company is preparing to expand into other Malaysian cities and ASEAN countries, accelerating its rollout of AI + TCM wellness cafés.

From headquarters in China, Miss Yang ChuYi, General Manager of Que Tang Yu Fang, emphasized:

“The successful launch of our 1st store in Pavilion Bukit Jalil is a strategic starting point for our global expansion. We will continue to export R&D, technology, and brand standards from China, ensuring innovation and consistency across all outlets. Our vision is to build a global health and wellness tea chain rooted in TCM wisdom — where a cup of wellness tea in every hand becomes a worldwide lifestyle.”

Adding to the significance of the event, Tan Sri Dato’ Seri Ong Tee Keat, President of the Malaysia-China Silk Route Business Chamber (马来西亚中国丝路总商会会长), delivered a speech, underscoring the importance of Malaysia-China collaboration in driving innovation and cultural exchange.

Entry into ASEAN Records Hall of Recognition

With this recognition, Que Tang Yu Fang officially enters the ASEAN Records Hall of Recognition, joining a distinguished list of enterprises that have reshaped industries through innovation and cultural heritage.

This milestone not only demonstrates Malaysia’s role in leading AI-powered wellness innovation, but also signals a transformative chapter in the globalisation of Traditional Chinese Medicine.

Thong Bowl Achieves ASEAN Records for Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year

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Thong Bowl Achieves ASEAN Records for Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year

Thong Bowl, the innovative Thai dining brand renowned for its bold culinary presentations, has been officially recognised by ASEAN Records for achieving the Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year, with an impressive 25,037 bowls sold between August 2024 and July 2025.

This remarkable achievement was celebrated in a grand event at Thong Bowl, IOI City Mall, Putrajaya, attended by VIP guests, food lovers, and media representatives. The record not only showcases the brand’s culinary mastery but also reflects the overwhelming response from both dine-in and online customers who have embraced this larger-than-life version of a beloved Thai classic.

A Culinary Innovation That Captured ASEAN’s Appetite

Measuring in an extraordinary “Super Bowl” size, Thong Bowl’s signature Thai Beef Noodle has captivated thousands with its rich broth, tender beef slices, and generous portions—turning an everyday dish into a shareable dining experience. The combination of creative marketing, exceptional taste, and unforgettable presentation has cemented Thong Bowl’s status as a trailblazer in ASEAN’s food scene.

A Celebration of Milestones

The recognition ceremony featured an official ASEAN Records certificate presentation for “Most Beef Bowl Sold in Super Bowl Size” to Thong Bowl’s management, alongside the announcement of the restaurant’s Halal certification by JAKIM. The event included speeches from distinguished guests, including Syed Saddiq, and a prayer to mark the occasion. Guests were treated to signature creations such as Kangkung Fritter & Salted Egg Fried Coconut, Mega Thai Milk Tea with bobas, and the celebrated Super Beef Bowl.

Commitment to Excellence

Speaking at the ceremony, a Thong Bowl representative shared:

“This achievement is more than just a number—it represents the love our customers have shown for our food and the dedication of our team to deliver unforgettable dining experiences. We’re proud to share this recognition with every guest who has enjoyed our Super Bowl-sized creation.” said Mr Mohamed Nazim Bin Mohamed Azman, Thong Bowl

An ASEAN Culinary Leader

With this milestone, Thong Bowl joins the ASEAN Records Hall of Recognition, reinforcing its mission to innovate, inspire, and raise the bar for dining in the region. The restaurant’s blend of authenticity, creativity, and customer engagement continues to set it apart as one of the most dynamic players in the ASEAN food industry.

For more information about Thong Bowl, visit https://facebook.com/thongbowl

Shen Loon She Recognized for Most Joint Supplements Featuring UC-II® Sold in a Month

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Shen Loon She Recognized for Most Joint Supplements Featuring UC-II® Sold in a Month

A new chapter unfolds for Malaysia’s trusted wellness brand, Shen Loon She 神農氏 (SLS), as it celebrates a triple milestone — nationwide retail expansion with Watsons Malaysia, the appointment of celebrity host Tan Chia Yong as brand ambassador, and the awarding of an ASEAN Records for “Most Joint Supplements Featuring UC-II® Sold in a Month.”

Held at Sofitel Kuala Lumpur Damansara, the event marks SLS’s strategic step into mainstream health retail, making its products accessible at Watsons outlets across 13 states — a leap from its earlier availability through online platforms and two physical stores in Penang and Kuala Lumpur.

“Our goal has always been simple — make science-backed, effective wellness accessible for every Malaysian,” said Andy Lee, CEO of SLS. “This milestone is not just growth for the brand, but a way to continue our mission of improving lives through health.”

Adding to the celebration, SLS introduced Tan Chia Yong, well-known Malaysian TV host, as its official brand ambassador. Tan’s reputation for authenticity and calm confidence aligns with SLS’s core values of trust, tradition, and transparency.

“I’m proud to represent a brand I personally use and trust. Shen Loon She isn’t just another product — it’s part of our family stories, since many years ago” said Tan.

The event’s highlight was the ASEAN Record recognition for “Most Joint Supplements Featuring UC-II® Sold in a Month” — a total of 10,040 bottles sold in July 2025, contributing to a sales figure of RM1,436,523. The recognition underscores the success of SLS’s flagship product, Moflex Plus, a joint health supplement powered by UC-II® — a patented undenatured collagen known for supporting mobility and flexibility.

To reinforce credibility, SLS also received a certificate of authentication from LONZA, the global owner of the UC-II® trademark, affirming the integrity of its formulation and commitment to quality.

In a heartfelt gesture, SLS honoured its community of “SLS Friends” — long-time customers whose loyalty and testimonials have helped shape the brand’s legacy. Each received a personalized appreciation certificate, highlighting the brand’s human-first philosophy.With this expansion, SLS continues to blend tradition with innovation — empowering more Malaysians to take charge of their health through accessible, reliable, and proudly homegrown solutions.

About Shen Loon She Enterprise Sdn. Bhd. (SLS):
Founded in 1978, SLS has grown into a full-spectrum wellness company, offering formulation, OEM, production, and distribution of both traditional Chinese medicine and modern health products. Its GMP-certified factory in Penang includes R&D facilities and end-to-end packaging capabilities, ensuring quality and innovation in every product delivered. For more information can visit www.sls.com.my

Verrona Hills Bread & Pâtisserie Recognised with Dual ASEAN Records for Most Swiss Rolls and Millefeuille Toasts Sold in a Year

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Verrona Hills Bread & Pâtisserie Recognised with Dual ASEAN Records for Most Swiss Rolls and Millefeuille Toasts Sold in a Year

In a proud moment for Malaysia’s artisanal baking scene, Verrona Hills Bread & Pâtisserie has officially received the ASEAN Records by securing two prestigious ASEAN Records, reaffirming its position as a trailblazer in Southeast Asia’s premium bakery landscape. Renowned for elevating classic pastries with modern flair, Verrona Hills has captured the hearts and palates of thousands — and now, the record books too.

  • 🏆 Most Swiss Rolls Sold in a Year – 316,093 units
  • 🏆 Most Millefeuille Toasts Sold in a Year – 155,427 units
    (Both recorded from 1 July 2024 to 30 June 2025)

The official ceremony took place at Sunway Pyramid on 16 July 2025, where we received our certificates and plaques in front of esteemed guests and supporters.

Consistency, Innovation, and Taste at Scale

These dual records reflect Verrona Hills’ exceptional product consistency, culinary innovation, and enduring consumer appeal.

Its award-winning Swiss rolls, crafted with premium French-imported ingredients, are renowned for their soft, cloud-like texture, balanced sweetness, and artisanal flair. The rolls are baked fresh daily and available in both traditional and trend-inspired flavours, making them a staple among loyal customers.

Meanwhile, the Millefeuille Toasts—known for their delicate, flaky pastry layers, rich fillings, and golden crisp finish—have captivated fans with their creative blend of French pâtisserie precision and modern café presentation.

Statement from the Director

“We are honoured to receive these ASEAN Records. It’s a proud moment for our team, and a testament to the quality, hard work, and heart behind every product we bake. These records celebrate not just quantity, but the trust our customers place in us every day.”
— Mr. Sean Tan, Director of Verrona Hills Bread & Pâtisserie

With this milestone, Verrona Hills joins a growing and distinguished circle of businesses recognized by ASEAN Records for their outstanding impact and achievements across the region.

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Oriental Kopi Launches First Outlet in Melaka and Receives Three ASEAN Records

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Oriental Kopi Launches First Outlet in Melaka and Receives Three ASEAN Records

Oriental Kopi (华阳), the beloved Malaysian F&B brand, proudly opens its first outlet in Melaka at AEON Bandaraya Melaka today. Celebrated for its nostalgic flavors and modern charm, this marks a new chapter in the brand’s regional expansion—rooted in heritage and culinary excellence.

Triple ASEAN Records Recognition for Signature Dishes

“This is more than just a new store—it’s a celebration of culture, community, and consistency, we’re proud to bring our flavors to Melaka and grateful for the ASEAN Records recognition, which reaffirms our mission to serve excellence in every dish.” said Dato’ Calvin Chan Jian Chern, Oriental Kopi.

In conjunction with the grand opening, Oriental Kopi has officially been recognized by ASEAN Records for the following regional culinary achievements:

Most Mee Siam Sold in a Year (673,007 sets sold from 1 May 2024 to 30 April 2025)

Most Curry Laksa Sold in a Year (614,972 sets sold from 1 May 2024 to 30 April 2025)

Most Char Kway Teow Sold in a Year (497,246 plates sold from 1 May 2024 to 30 April 2025)

These achievements underscore Oriental Kopi’s leadership in delivering authentic Malaysian cuisine at scale, while maintaining exceptional standards of flavor, presentation, and customer satisfaction.

Celebrating Melaka’s Cultural Legacy Through Design

The new Oriental Kopi outlet brings a uniquely curated atmosphere inspired by Melaka’s Baba-Nyonya culture. The store’s design pays homage to Southeast Asia’s rich cultural tapestry through three distinct elements:

  • Batik Motifs – Incorporated across furnishings and wall art, these vibrant patterns represent the spirit of traditional Malaysian artistry.
  • Coloured Glass Windows – A signature of Nanyang architecture, these elements refract light beautifully across the café, adding layers of nostalgia and warmth.
  • Peranakan Floor Tiles – Carefully selected vintage tiles line the floor, echoing the elegance of classic Southeast Asian homes.

Together, these features transform the outlet into more than just a dining destination—it becomes a cultural experience.

Three Signature Dishes Recognized by ASEAN Records

To commemorate the opening, Oriental Kopi also celebrates a remarkable culinary achievement: three of its iconic dishes—Char Kway Teow, Curry Laksa, and Mee Siam—have been officially listed in the ASEAN Records for achieving the highest verified annual sales in Southeast Asia within their respective categories. With its continued dedication to heritage, quality, and innovation, Oriental Kopi invites everyone to step into its newest outlet and savor the tastes and spirit of Southeast Asia.