Global Culinary Competition Malaysia Association (GCCM) Sets ASEAN Records For Highest Number Of Participating Countries In A Global Culinary Challenge

Global Culinary Competition Malaysia Association (GCCM) Sets ASEAN Records For Highest Number Of Participating Countries In A Global Culinary Challenge

ASEAN Records proudly recognizes the Global Culinary Competition Malaysia Association (GCCM) for setting a landmark regional achievement: the Highest Number of Participating Countries in a Global Culinary Challenge Held in Malaysia and Endorsed by the World Association of Chefs’ Societies.(689 Chefs from 31 Countries)

Held as the 4th Global Culinary Challenge in Malaysia, the event brought together an extraordinary 689 chefs representing 31 countries, making it the most internationally diverse culinary competition ever hosted on Malaysian soil. This historic milestone not only underscores Malaysia’s growing influence in the global food and hospitality sector but also affirms GCCM’s dedication to culinary diplomacy and international collaboration.

Endorsed by the World Association of Chefs’ Societies, this global challenge is a testament to GCCM’s role in elevating industry standards, creating inclusive platforms for professional chefs, and nurturing an ecosystem that celebrates both talent and cultural diversity in the culinary arts.

The record presentation was witnessed by YB Datuk Chan Foong Hin, highlighting the event’s national importance and the government’s support toward expanding Malaysia’s presence on the international culinary map.

This event reflects the growing collaboration between Malaysia’s plantation and commodities sector and the wider food industry — advancing innovation, enhancing value creation, and positioning our commodity products as integral ingredients in global food supply chains.” YB Datuk Chan Foong Hin, Deputy Minister of Plantation and Commodities Malaysia
GCCM is a strategic platform that advances ASEAN cultural diplomacy, promoting unity through diversity by celebrating our rich food heritage and encouraging cultural exchange.” Dato’ Sri Dr. King Lim, Event Chairman of GCCM (represented by Mr Joshua Ng)

GCCM continues to champion innovation, unity, and excellence in the culinary field. This ASEAN Records recognition further positions Malaysia as a preferred destination for global chef competitions, industry networking, and cultural exchange through gastronomy.

Vince Academy Sets ASEAN Records in Chinese-Language Property Coaching

Vince Academy Sets ASEAN Records in Chinese-Language Property Coaching

Vince Academy founded by Mr. Vincent Nee and Mr. MC Diau, has officially been recognized by ASEAN Records for achieving a remarkable milestone in regional financial education. The Academy’s Chinese-language property coaching program successfully enabled 187 participants to generate a combined total of RM1,134,772 in monthly rental income — all within just three months of practical training.

First Chinese-Language Property Coaching Program with 3-Month Training Reaching RM1,134,772 in Combined Monthly Rental Income by 187 Participants

Held at the Connexion Conference & Event Centre in Kuala Lumpur, the certificate presentation ceremony was part of the “Road to Financial Freedom 5.0” gathering, where hundreds of attendees and aspiring investors came together to celebrate this unprecedented accomplishment in the property investment education industry.

Established to empower the Chinese-speaking community in Malaysia and beyond, Vince Academy’s curriculum is built on real-world strategies, actionable mentorship, and community-driven support. The success of this program reflects a powerful synergy between practical coaching and consistent application — with many participants achieving life-changing rental returns through subletting, property management, and strategic short-term leasing.


“This is more than just property training — it’s a movement. We are proud to see our students not only change their financial situations but grow into confident investors who can uplift their families and communities.” said Vincent Nee

“Real results come from real actions. This record shows what can happen when people are equipped with the right tools, mindset, and mentorship. We’re just getting started.” said MC Diau

This ASEAN Records recognition affirms Vince Academy’s role as a game-changer in property education, particularly within the Chinese-speaking community. Their goal moving forward is to scale this impact across the ASEAN region, creating thousands of new property entrepreneurs through structured, value-driven education.

About Vince Academy

Founded to empower the Chinese-speaking community across Malaysia and the region, Vince Academy delivers results-driven education in property investment through real-world strategies, community mentorship, and market-proven frameworks. The academy has become a launchpad for individuals seeking financial freedom through subletting, property management, and short-term leasing ventures. Learn more about Vince Academy at: www.vinceacademy.my

Zenrich Wagyu Sets ASEAN Records for the Largest Annual Volume of Japanese Wagyu Imported

Zenrich Wagyu Sets ASEAN Records for the Largest Annual Volume of Japanese Wagyu Imported

Zenrich Allied, a leading name in the premium Wagyu industry, has been officially recognized by ASEAN Records for achieving the Largest Annual Volume of Japanese Wagyu Imported in a Single Year. In 2024 alone, the company imported 600 Japanese Wagyu cattle, yielding a total of 192,000 kilograms of beef — equivalent to approximately 12.86 million slices at 15 grams per slice.

Established in 2015, Zenrich has remained steadfast in its singular mission: to deliver authentic Japanese Wagyu to Malaysia’s most discerning culinary establishments. The journey began when its founder, while studying in Japan, worked on a Wagyu farm — an experience that laid the foundation for the company’s deep industry knowledge and unwavering passion.

Zenrich sources directly from certified and ethical Japanese producers — many of whom are located in world-renowned regions like Miyazaki, Kagoshima, and Hokkaido. With full traceability from farm to table, Zenrich offers Halal-certified Wagyu (both Malaysian JAKIM and Japanese Halal standards), reinforcing its commitment to both religious compliance and international quality standards.

This ASEAN Records is a significant milestone that affirms Zenrich’s leadership in the region’s luxury food supply chain, as well as its dedication to sustainability, traceability, and excellence.

The event commemorating this achievement also marked the grand opening of Wagyu by La Moon in TTDI, Kuala Lumpur — an exclusive dining experience under the Zenrich brand, helmed by Chef Saburou Niitsu, a veteran of over 35 years in Japanese cuisine.

Distinguished guests present included:

“Wagyu is not just a delicacy—it is a philosophy. At Wagyu by La Moon, we honour centuries of Japanese culinary tradition with every slice. This restaurant is more than a dining space—it’s a cultural bridge connecting Japanese precision with Malaysian passion for excellence.” said by Chef Saburou Niitsu, Head Chef, Wagyu by La Moon
“Zenrich’s dedication to bringing authentic Japanese Wagyu to Malaysia symbolizes the growing ties between our two nations—not just economically, but culturally and gastronomically. We are proud to see Japanese quality embraced with such integrity in the Malaysian market.” said Mr. Daisuke Nihei, Minister Counsellor, Embassy of Japan in Malaysia
“Zenrich’s achievement reflects how Malaysia can become a hub for premium food imports while maintaining strong food safety, halal compliance, and supply chain integrity. This milestone is a shining example of what can be accomplished through vision, discipline, and trusted global partnerships.” said YB Datuk Arthur Joseph Kurup, Deputy Minister of Agriculture and Food Security
“This ASEAN Record is more than just an achievement — it is a reflection of years of hard work, consistency, and trust from all our partners and clients,” said Mr. Liven Chong, Director of Zenrich Wagyu.

For more information, visit: www.zenrichallied.com

Malaysia Gifts Fair 2025 Sets ASEAN Records as the Largest Gifts and Premium Trade Fair in Southeast Asia

Malaysia Gifts Fair 2025 Sets ASEAN Records as the Largest Gifts and Premium Trade Fair in Southeast Asia

The 15th Malaysia Gifts Fair (MGF 2025) has been officially recognized by ASEAN Records as the Largest Gifts and Premium Trade Fair in ASEAN, celebrating a milestone achievement in the regional business gifting industry. Organised by the Malaysian Gifts & Premium Association (MGPA), the fair was hosted at the Kuala Lumpur Convention Centre with more than 300 booths spanning a total of 58,110 square feet, and featured 22 diverse categories of gifting solutions for corporate and promotional needs.

Held under the theme “Sustainable Innovation, Gifts for Tomorrow,” MGF 2025 welcomed over 16,000 visitors, showcasing more than 50,000 curated gift ideas across categories such as trophies, apparel, leather goods, eco-friendly items, printing, packaging, premium gifts, electronics, and more — reaffirming Malaysia’s status as the region’s creative and sustainable gifting hub.

The Opening Ceremony on 24 June 2025 was graced by esteemed guests and dignitaries. The event featured:

  • A special ASEAN Records Certificate Presentation Ceremony
  • Speeches by Mr. Alex Chai (Organising Chairman) and Mr. Ivan Loo (President of MGPA)
  • The launch of the ASEAN Gifts and Craft Federation (AGCF) and official MOU signing ceremony

This record recognition from ASEAN Records highlights the impactful role of MGF in setting industry standards and forging connections across ASEAN, further amplified by the event’s 15th Anniversary celebration this year.

Quote from Organising Chairman, Mr. Alex Chai:
“This achievement is a tribute to the tireless efforts of our exhibitors and partners. MGF is not just a trade fair — it’s where innovation meets tradition, and where business meets purpose.”
Quote from MGPA President, Mr. Ivan Loo: “This ASEAN Record is a proud moment for all stakeholders. It proves that Malaysia is not only a leader in premium gifting but also in fostering sustainable and creative entrepreneurship throughout the region.”

Here are the 22 product categories featured in the Malaysia Gifts Fair 2025:

  1. Apparels / Headwear / Textiles
  2. Awards / Trophies / Badges & Pins
  3. Bags & Leather Goods
  4. Display Products
  5. Drinkware / Mugs / Ceramics
  6. Gifts & Premium
  7. Gold & Jewelleries
  8. Hampers / Party Packs / Food as Gifts
  9. IT & Electronics / Timepieces
  10. Lanyards & Ribbons
  11. Logistic Services
  12. Machinery & Imprint Services
  13. Packaging / Paper Products
  14. Pewterware / Crystals
  15. Portfolio & Diaries
  16. Printing Services
  17. Souvenirs
  18. Stationeries
  19. Sustainable Gift Products
  20. Umbrellas / Sunshades
  21. Writing Instruments / Desktop Accessories / Wooden Products
  22. Others

As MGF 2025 draws to a successful close, MGPA has already set its sights on expanding the 2026 edition with a target of 400 booths and further cross-border collaborations under AGCF. For more information, visit: www.malaysiagiftsfair.com.my

Alist Academy Malaysia Receives ASEAN Records For Outstanding Contribution to Youth Modelling Representation Abroad

Alist Academy Malaysia Receives ASEAN Records For Outstanding Contribution to Youth Modelling Representation Abroad

ALIST Academy Malaysia has been officially recognized by ASEAN Records for achieving the Highest Number of National Representatives Trained for Overseas Kids’ Modelling Competitions and Pageants in Two Years. The accolade celebrates ALIST’s remarkable success in preparing 103 young models for 18 international events between 2023 and 2025 — a milestone that cements the academy’s leadership in nurturing young Malaysian talents on the global stage.

The recognition was formally presented during a ceremony held at IOI City Mall (East Court) on Sunday, 22 June 2025. The occasion brought together industry professionals, parents, past champions, and media to honor ALIST’s commitment to excellence, discipline, and global exposure for youth.

Founded with the mission to empower children through professional training in modelling, etiquette, and confidence-building, ALIST Academy has continuously raised the bar in youth development. Its alumni have proudly represented Malaysia at international platforms such as Prince & Princess International, World Top Model Kids, Little Miss Universe, and many more — returning with medals, accolades, and recognition.

“This recognition is not just a milestone for ALIST, but for every child who dared to dream big. We are proud to have built a platform where talent meets opportunity, and where Malaysian kids shine brightly on global stages.”
At ALIST, we don’t just train models — we raise young ambassadors of confidence, creativity, and character. Every child who steps onto an international stage carries the pride of Malaysia with them, and this ASEAN Record is a celebration of that shared journey.

“We believe in creating more than just runway models — we are developing young ambassadors for Malaysia,” said a spokesperson from ALIST Academy. “This ASEAN Record is not just ours, but a shared achievement with all the children, families, and trainers who believed in our vision.”

As the region continues to spotlight youth talent and innovation, ALIST Academy’s record stands as an inspiring benchmark in the creative and performing arts sector. The recognition by ASEAN Records further amplifies Malaysia’s role in shaping the future of youth development and cultural representation in Southeast Asia.

About ALIST Academy Malaysia:
ALIST Academy is a premier kids’ modelling and personality development academy in Malaysia, offering structured training programs and access to international pageants and fashion showcases. With a focus on grooming, performance, and character-building, ALIST continues to empower children with confidence and poise in both local and international arenas.

Bangi Resort Hotel Recognized as ASEAN’s First Durian Friendly Hotel and Resort Since 2018

Bangi Resort Hotel Recognized as ASEAN’s First Durian Friendly Hotel and Resort Since 2018

In a delicious celebration of local culture and hospitality innovation, Bangi Resort Hotel has officially been recognized by ASEAN Records as the First Durian Friendly Hotel and Resort, a distinction it has proudly held since 2018.

The recognition was presented during the Bangi Bridges Networking Event held at the Tee Off Lounge on 13 June 2025, attended by hospitality leaders, guests, media, and ASEAN Records representatives. The event featured an interactive Durian Challenge, pre-dinner networking, and a durian party celebrating the King of Fruits in signature Bangi style.


Pioneering Hospitality with a Local Twist

Bangi Resort Hotel made history by becoming the first hotel in the region to officially allow durian consumption on its premises, offering a dedicated space where guests can savor fresh durian in comfort, without concern. This innovative approach caters to both domestic and international guests who want to indulge in the iconic fruit without compromising on convenience or hotel experience.

The hotel partners exclusively with award-winning local farmers, some of whom have clinched prestigious titles at the World Durian Championship, ensuring that only top-quality durians—like Musang King and Black Thorn—are served on-site. This partnership guarantees that guests enjoy an authentic, premium durian experience unlike anywhere else in the hospitality sector.


More Than Just a Hotel — A Cultural Destination

“Being durian-friendly is not just a gimmick—it’s our way of celebrating Malaysia’s rich culinary heritage and offering guests a truly memorable stay,” said Mr Soh Chung-Ky, Executive Director, Bangi Resort Hotel.

By championing local agriculture, promoting food tourism, and creating welcoming spaces for cultural appreciation, Bangi Resort Hotel has successfully elevated the traditional hotel experience into a flavorful celebration of Malaysian identity.


About Bangi Resort Hotel
Bangi Resort Hotel is a premier destination in Selangor, Malaysia, known for its lush landscapes, golf resort charm, and cultural integration. With a commitment to community partnerships, authentic experiences, and warm hospitality, it continues to set new standards for creative guest engagement and sustainable tourism.

Great Wall Motor’s Haval H6 HEV Sets ASEAN Record for Hybrid SUV Fuel Efficiency Challenge

Great Wall Motor’s Haval H6 HEV Sets ASEAN Record for Hybrid SUV Fuel Efficiency Challenge

In a landmark moment for hybrid automotive innovation, Great Wall Motor (GWM) has officially earned an ASEAN Record for: First Hybrid SUV Fuel Efficiency Challenge with the Longest Single-Tank Distance and the Most Verified Owners Exceeding 1,000 KM in Real-World Driving Conditions. Top Distance: 1,242 KM | 38 Verified Owners Achieved Over 1,000 KM

This prestigious recognition was formally presented at GWM Showroom


Benchmarking Hybrid Excellence Across ASEAN

The record achievement reinforces the GWM Haval H6 HEV’s standing as one of the most fuel-enduring hybrid SUVs in the region. The nationwide challenge involved real-world driving conditions where 38 verified owners exceeded 1,000 KM on a single tank, with one driver reaching 1,242 KM, setting a new benchmark in hybrid mobility performance.

“This isn’t just a technical breakthrough; it’s a real-world endorsement of how far the HAVAL H6 HEV can take Malaysians,” said Mr. Cui Anqi, Managing Director of GWM Malaysia. “It reflects the essence of our new direction: to elevate the everyday drive through proven innovation.”

A New Chapter: Elevate Your Everyday

To commemorate this historic milestone, GWM Malaysia unveiled a bold new positioning for the Haval H6 HEV — “Elevate Your Everyday.” This brand line reflects the SUV’s value proposition: hybrid efficiency, extended range, premium comfort, and intelligent technology — all packaged to enhance daily driving experiences across Malaysia and the region.

With growing environmental awareness and an increasing demand for green mobility solutions, the Haval H6 HEV stands as a compelling choice for drivers seeking fuel endurance without sacrificing performance, design, or reliability.


From Fuel Efficiency to Fuel Endurance

This ASEAN Record highlights a growing shift in consumer expectations — from fuel efficiency alone to true fuel endurance. Malaysian drivers today are looking for more than savings; they want range confidence, long-term durability, and an elevated driving experience. The Haval H6 HEV delivers on all fronts, transforming hybrid perception from practical to powerful.

With this milestone, the Haval H6 HEV is no longer just a smart choice — It’s a certified record-breaker, ready to Elevate Your Everyday.


About GWM Malaysia
GWM Malaysia is the official distributor of Great Wall Motor vehicles in Malaysia. Committed to leading the region’s transition toward intelligent, sustainable mobility, GWM offers a growing lineup of hybrid and electric vehicles, including the ASEAN Record-holding Haval H6 HEV. With a focus on innovation, safety, and driver experience, GWM Malaysia continues to redefine the future of everyday driving.

ISUKA Tires Recognized with ASEAN Record for Specialty Tire Innovation

ISUKA Tires Recognized with ASEAN Record for Specialty Tire Innovation

In a significant recognition of innovation and market impact, ISUKA Tires has been officially recognition an ASEAN Record for: First Specialty Tire Brand Serving Diverse Industrial Sectors with Export-Oriented Solutions (7 Sectors)

This prestigious accolade marks ISUKA’s pioneering achievement in delivering high-performance, application-specific tires that serve seven major industrial domains: Agriculture, Trucking, Earth Moving, Industrial Forklifts, Port, Mining, and Construction. The official presentation was held in Malaysia in June 2025 with representatives from ASEAN Records and industry stakeholders in attendance.


Engineering Tires for Real-World Industry Needs

Founded in Selangor, Malaysia, ISUKA is a proudly homegrown tire company with a global vision. What sets ISUKA apart is its focused commitment to developing Off-the-Road (OTR) and industrial-grade tires engineered for sector-specific challenges, from high-load capacities in mining to low-compaction solutions in agriculture.

The brand’s catalog features a range of specialty products including:

  • RIB, LUG, and Semi-LUG tires for trucks and buses
  • Reinforced agricultural tread designs for tractors and implements
  • All-terrain construction and loader tires with puncture-resistant compounds
  • Forklift pneumatic tires for warehousing and logistics
  • Heavy-duty grader and skid steer models built for road and mining conditions

💬 “This ASEAN Record is a testament to the strength of Malaysian manufacturing and the global demand for performance-driven tire solutions,” said a spokesperson from ISUKA. “We’re proud to serve a wide range of industries with tires that meet both domestic and international standards.”


From Local Roots to Global Reach

What began with a niche focus on the palm oil sector has expanded into a global export operation, with ISUKA now supplying to multiple international markets while meeting strict certifications, including ISO, DOT, E-mark, and SONCAP.

Backed by over two decades of industry expertise, ISUKA continues to lead with innovation, quality, and a mission that lives up to its slogan: “Keep You Moving.”


About ISUKA Tires Marketing Sdn. Bhd.
ISUKA is a Malaysian-based manufacturer of specialty tires tailored for off-road, industrial, and commercial use. From plantations to ports, construction zones to logistics centers, ISUKA tires are designed for strength, longevity, and performance in the most demanding environments. Website: www.isukatires.com

Chongdee Teahouse Makes ASEAN History with First Naturally Brewed Colourless Thai Tea

Chongdee Teahouse Makes ASEAN History with First Naturally Brewed Colourless Thai Tea

In a groundbreaking moment for traditional Thai beverage innovation, Chongdee Teahouse – โรงชาชงดี has officially been awarded an ASEAN Record for: First Naturally Brewed Colourless Thai Tea Made from 100% Ceylon Leaves via In-House Steam Distillation Certified Free from Synthetic Food Colourings

This prestigious recognition was formally presented, honoring the brand’s pioneering approach to redefining Thai tea using advanced brewing methods that uphold both tradition and wellness.

A Vision of Clarity – Thai Tea Like Never Before

At the heart of this innovation is Chongdee Teahouse’s proprietary steam distillation technique, which carefully extracts the essence of premium 100% Ceylon tea leaves—resulting in a clear, fragrant Thai tea that contains no artificial colouring yet retains the signature taste Thai tea lovers know and adore.

This colourless Thai tea is not only a culinary breakthrough, but a health-conscious alternative designed for modern consumers seeking clean-label products without compromising on authenticity or flavor.

“This record is a proud milestone for our team. It reflects our deep respect for Thai tea culture, while embracing innovation to meet evolving consumer values around health, transparency, and craftsmanship,” said Mr. Chatchawan Limpathanawat, Founder of Chongdee Teahouse.

Redefining Thai Tea in Thailand and Beyond

With growing consumer interest in additive-free, natural beverages, Chongdee Teahouse’s colourless Thai tea represents a bold new direction for the regional beverage industry. The ASEAN Record recognition serves as a platform to elevate Thai innovation on the international stage, positioning the brand as a leader in health-forward tea creations.

Chongdee Teahouse continues to champion artisanal brewing, heritage ingredients, and creative expression—building a tea experience that is as visually surprising as it is soulfully satisfying.


About Chongdee Teahouse – โรงชาชงดี

Founded in Bangkok, Chongdee Teahouse (โรงชาชงดี) is a new-generation Thai tea brand known for its inventive takes on traditional brews. Blending scientific precision with culinary art, Chongdee creates exceptional tea experiences inspired by Thai culture and global wellness trends. The brand is committed to natural ingredients, sustainability, and crafting tea that is both innovative and meaningful.

Oriental Kopi Clinches Triple ASEAN Records for “Most Sold in a Year” Milestones

Oriental Kopi Clinches Triple ASEAN Records for “Most Sold in a Year” Milestones

Oriental Kopi, the fast-growing halal-certified Malaysian kopitiam chain, has officially earned three prestigious ASEAN Records for its outstanding product sales over the past year. The accolades were presented during a formal ceremony, recognizing the brand’s remarkable growth, customer loyalty, and operational excellence.

Between 1 May 2024 and 30 April 2025, Oriental Kopi achieved the following record-breaking milestones:

  • 🏆 Most Kopi Sold in a Year2,734,031 Cups
  • 🏆 Most Polo Buns Sold in a Year855,805 Units
  • 🏆 Most Egg Tarts Sold in a Year10,577,329 Units

These records reflect the brand’s wide appeal, consistent quality, and capacity to scale while remaining rooted in its cultural heritage and customer-focused philosophy.

A Testament to Heritage and Innovation

“Being listed in ASEAN RECORDS for not just one, but three of our signature offerings, is a true honor,” said a spokesperson from Oriental Kopi. “This milestone is a testament to the support of our loyal customers and the hard work of our team across all outlets.”

From its golden-crusted egg tarts to aromatic house-brewed kopi and crispy polo buns, Oriental Kopi continues to modernize the traditional kopitiam experience, drawing from local traditions while introducing innovation to meet evolving consumer preferences.

A Brand on the Rise — Regionally and Beyond

Founded in December 2020, Oriental Kopi has quickly risen to prominence in Malaysia’s food and beverage landscape. The brand currently operates 19 self-owned outlets nationwide and has ventured internationally with its first overseas location at Bugis Junction, Singapore.

In January 2025, Oriental Kopi successfully launched its Initial Public Offering (IPO) on the ACE Market of Bursa Malaysia, raising RM183.96 million to support its continued growth. Expansion plans include the development of a new headquarters, central kitchen, and warehouse, alongside further domestic and regional outlet launches.

With a loyal fanbase, rapidly growing footprint, and commitment to heritage-driven excellence, Oriental Kopi is setting a new benchmark for modern Malaysian dining.


About Oriental Kopi
Oriental Kopi Holding Berhad is a leading Malaysian food and beverage company dedicated to redefining the local kopitiam experience. Its offerings blend traditional flavors with contemporary design and service, appealing to a wide demographic across generations. The brand’s philosophy is built around preserving heritage, prioritizing halal quality, and delivering customer satisfaction through consistent product excellence.