Automotive - ASEAN RECORDS

BateriHub Recognised by ASEAN Records as the First and Largest Direct-Owned Car Battery Retailer by Branch Count and Floor Area

January 30, 2026January 30, 2026 editor Automotive, News BateriHub

ASEAN Records is proud to officially recognise BateriHub for achieving the milestone: First and Largest Direct-Owned Car Battery Retailer by Branch Count and Floor Area (200 Branches Covering 340,875.68 Sq Ft)

This recognition marks a significant milestone in Malaysia’s automotive aftermarket industry, affirming BateriHub’s leadership in building a fully direct-owned retail network at exceptional scale—while maintaining strong operational discipline, service consistency, and customer trust nationwide.

Building Malaysia’s Largest Direct-Owned Car Battery Retail Network

BateriHub was founded with a clear objective: to professionalise and standardise car battery retail services through a structured, accountable, and customer-centric operating model.

Unlike franchise-based operators, BateriHub operates under a fully direct-owned business model, allowing the company to maintain centralised control over product quality, staff training, logistics, inventory management, and service standards. All branches operate under unified systems and report directly to headquarters, ensuring consistency and operational optimisation across the network.

Today, BateriHub operates 200 direct-owned branches nationwide, spanning a total floor area of 340,875.68 square feet. This extensive footprint enables the brand to provide fast, reliable, and accessible services to motorists across both urban and regional markets.

The ASEAN Records recognition highlights not only the scale of BateriHub’s operations, but also its ability to execute sustained nationwide growth without compromising service quality or governance.

A Landmark Moment of Recognition

The ASEAN Records certificate was officially presented on 29 January 2026.

The certificate was proudly received by Mr. Kok Wai Kit and Mr. Wong Wai Loong, Founders and Managing Directors of BateriHub, together with Mr. Stanly Ng Chee Yew, General Manager, in recognition of their leadership in building and scaling Malaysia’s largest direct-owned car battery retail network.

Voices of Leadership

Reflecting on the recognition, Mr. Kok Wai Kit, Founder and Managing Director of BateriHub, shared:

“This ASEAN Records recognition is an important validation from the market. It affirms that our direct-owned business model is not only workable, but scalable and sustainable over the long term.

For us, this milestone reflects years of disciplined execution—building a business that prioritises consistency, professionalism, and customer trust at every level.”

Sharing his perspective, Mr. Stanly Ng Chee Yew, General Manager of BateriHub, added:

“This recognition validates not just our scale, but the structure and execution behind how BateriHub is built. Our fully direct-owned model allows us to deliver consistent, reliable service across every branch, every day.

More importantly, this milestone belongs to our people. It reflects the collective efforts of our teams and the trust Malaysians place in our brand—earned through dependable service delivered repeatedly across our entire network.”

About BateriHub

BateriHub is Malaysia’s largest direct-owned car battery retail chain, specialising in automotive battery sales, installation, and support services. Founded on the principles of reliability, transparency, and operational discipline, the brand focuses on delivering fast, professional, and consistent service across its nationwide network.

With 200 direct-owned branches covering over 340,000 square feet of retail space, BateriHub continues to set benchmarks in scale, governance, and execution within the automotive aftermarket sector—supporting motorists with dependable solutions wherever they are.

For more information, visit: https://baterihub.com/

YADEA Cambodia Recognised by ASEAN Records for Operating the Largest Fully Electric Motorcycle Dealer Network Under a Single Exclusive National Distributor

January 25, 2026January 28, 2026 editor Automotive, News YADEA Cambodia

ASEAN Records is proud to officially recognise YADEA Cambodia for achieving a significant milestone in the electric mobility and sustainable transportation sector as the:
Largest Fully Electric Motorcycle Dealer Network Operated by a Single Exclusive National Distributor Under One Brand Mandate (73 dealer outlets).

This recognition highlights YADEA Cambodia’s disciplined execution, nationwide reach, and strategic leadership in accelerating electric motorcycle adoption across Cambodia.

Building a Nationwide Electric Mobility Network

As the official exclusive national distributor of YADEA electric motorcycles in Cambodia, YADEA Cambodia has established a centrally managed and standardised dealer network spanning Phnom Penh and key provinces nationwide.

With 73 authorised dealer outlets operating under a single brand mandate, the network reflects a unified operational model covering sales, after-sales service, branding standards, and customer experience. This structure has enabled consistent market presence, reliable service delivery, and strong brand recognition across diverse regions.

The ASEAN Records recognition affirms YADEA Cambodia’s role in setting a new benchmark for how electric motorcycle networks can be systematically expanded while maintaining brand coherence and operational discipline.

Driving Sustainable Transportation at Scale

YADEA Cambodia’s dealer network plays a critical role in supporting Cambodia’s transition toward green mobility and energy-efficient transportation. By making fully electric motorcycles accessible nationwide, the company contributes to reducing carbon emissions, lowering fuel dependency, and promoting environmentally responsible mobility solutions.

Currently recording annual sales of approximately 2,500 electric motorcycles, YADEA Cambodia has outlined a clear growth roadmap—targeting expansion to 250 dealers by 2026 and doubling annual sales to 5,000 units. This forward-looking strategy positions the company as a key driver of Cambodia’s electric mobility ecosystem and a contributor to broader ASEAN sustainability goals.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 22 January 2026 in Phnom Penh, Cambodia.

The recognition was received on stage by Mr. Piv Touch, Chief Executive Officer and Chairman of the Board of Directors of YADEA Cambodia, together with Mr. Phanna Yiv, Co-Founder and Board Member of YADEA Cambodia, and their team—acknowledging the organisation’s leadership, execution capability, and commitment to building a unified, nationwide fully electric motorcycle dealer network.

About YADEA Cambodia

YADEA Cambodia is the official distributor of YADEA electric motorcycles in Cambodia, dedicated to advancing sustainable transportation through innovative electric mobility solutions. Through its expanding dealer ecosystem, customer-focused after-sales services, and alignment with national green-energy objectives, YADEA Cambodia continues to strengthen its position as a leading force in the country’s electric transportation sector.

By combining global electric mobility expertise with strong local execution, YADEA Cambodia is shaping a cleaner, more sustainable future for mobility across Cambodia and the ASEAN region.

For more information, visit:
https://yadea.com/

Lambretta and Bike Continent Recognised by ASEAN Records for Achieving the Largest Brand-Organised Scooter Members’ Fun Ride on a Formula 1–Grade Circuit in Southeast Asia

January 12, 2026January 12, 2026 editor Automotive, News Bike Continent, Lambretta

ASEAN Records is proud to officially recognise Lambretta & Bike Continent, in collaboration with PETRONAS Sepang International Circuit, for achieving the milestone, as the: Largest Brand-Organised Scooter Members’ Fun Ride Conducted on the Longest Formula 1–Grade Circuit in Southeast Asia (818 Participants)

This landmark recognition celebrates an unprecedented community-driven motorsport experience, transforming Southeast Asia’s premier Formula 1–grade circuit into a shared platform for scooter culture, brand engagement, and rider unity.

Redefining Community Engagement on a World-Class Motorsport Circuit

Hosted at the PETRONAS Sepang International Circuit, the longest Formula 1–grade circuit in Southeast Asia, the record-setting fun ride brought together 818 participants in a single, brand-organised event—demonstrating exceptional scale, coordination, and community participation.

Organised by Bike Continent, the official distributor of Lambretta in Malaysia, in collaboration with PETRONAS Sepang International Circuit, the event showcased how an iconic motorsport venue can be reimagined as an inclusive, experiential space celebrating heritage, lifestyle, and rider camaraderie.

By uniting hundreds of participants on a professional racing circuit, the achievement set a new benchmark for brand-led community engagement within the two-wheeled mobility and lifestyle sector across ASEAN.

The ASEAN Records recognition affirms the significance of this achievement not only in terms of participant numbers, but also in its ability to elevate scooter culture onto a globally recognised motorsport stage.

Showcasing the Casa Lambretta X300 Limited Edition in Malaysia

The ASEAN Records–recognised event also marked the Malaysian debut of the Casa Lambretta X300 Limited Edition, an exclusive model with production strictly limited to 999 units worldwide.

Developed in collaboration with the renowned Casa Lambretta Racing Team, the X300 Limited Edition embodies Lambretta’s racing heritage and design legacy. The model features distinctive elements inspired by the brand’s origins, including the iconic “47” graphic commemorating Lambretta’s founding year in 1947, alongside performance-focused design and premium finishes.

The Malaysian launch, led by Bike Continent Sdn Bhd as the official distributor, was highlighted by a ceremonial delivery of selected units to owners at PETRONAS Sepang International Circuit, reinforcing the strong connection between the brand, its heritage, and the regional Lambretta community.

The introduction of the Casa Lambretta X300 Limited Edition alongside the record-setting fun ride further underscored Lambretta’s ability to unite product innovation, brand heritage, and large-scale community engagement within a single landmark occasion.

A Landmark Moment of Recognition

The ASEAN Records certificate was officially presented on 11 January 2026 at PETRONAS Sepang International Circuit.

The ASEAN Records certificate was proudly received by Mr Ronnie Chen, Managing Director of Bike Continent, together with Mr Walter Julius Albert Scheffrahn, Founder and Owner of Lambretta, in recognition of their leadership and commitment to growing the Lambretta community through large-scale, meaningful engagement.

Voices of Leadership

Reflecting on the recognition, Mr Ronnie Chen, Managing Director of Bike Continent, shared:

“This recognition by **ASEAN Records** is a proud moment for everyone involved—from our organising team to every Lambretta rider who took part. Bringing 818 participants onto a Formula 1–grade circuit was about celebrating community, heritage, and passion. It reinforces our commitment to growing the **Lambretta** family through experiences that are inclusive, memorable, and regionally significant.”

Words from the Founder

Sharing his reflections at the milestone event, Mr Walter Julius Albert Scheffrahn, Founder and Owner of Lambretta, expressed his appreciation for the occasion and the community behind it:

“Being in Malaysia for this ASEAN and ASIA Records milestone is truly special. I had full confidence in this community, and seeing everyone come together confirms what Lambretta has always stood for.

Malaysia has welcomed us like family — a feeling that goes far beyond tourism and feels like coming home. Since 1947, Lambretta has been more than a product; it is a brand built on emotion, design, and identity. We create not for money, but to build something beautiful that people can recognise themselves in, and today’s achievement is a powerful reflection of that journey.”

About Lambretta and Bike Continent

Lambretta is an iconic Italian scooter brand with a legacy rooted in design, culture, and lifestyle mobility. Known globally for its timeless aesthetics and passionate rider community, Lambretta continues to inspire generations of enthusiasts worldwide.

Bike Continent is the official distributor of Lambretta scooters in Malaysia, responsible for revitalising and expanding the brand’s presence through product excellence, customer engagement, and strong community-building initiatives. Through large-scale events and strategic collaborations, Bike Continent continues to strengthen Lambretta’s footprint across Malaysia and the ASEAN region.

Raigo Group Holdings Recognised by ASEAN Records for Advancing Cabin Air Filtration Technology in the Automotive Aftermarket

December 20, 2025February 3, 2026 editor Automotive, News ASEAN Records, Raigo Group Holdings

ASEAN Records is proud to officially recognise Raigo Group Holdings for achieving a significant technological milestone in the automotive components industry as the:
First 5-Layer PM2.5+ HEPA Cabin Air Filter with Effective Filtration of Dust, Stones, Smoke and Odour, Covering Over 66 Vehicle Models.

This recognition highlights Raigo’s innovation-driven approach to improving in-vehicle air quality, safety, and comfort—addressing rising environmental and health concerns through advanced filtration solutions.

Redefining Cabin Air Protection Through Engineering Innovation

Established in 2021 and headquartered in Kuala Lumpur, Raigo Group Holdings has rapidly built a reputation as a trusted manufacturer and supplier of automotive parts for Asian vehicles. Beginning with car filters and wiper blades, the company has expanded into a comprehensive auto-parts portfolio—anchored by innovation, quality, and customer-centric support.

The recognised 5-layer PM2.5+ HEPA cabin air filter represents a major leap forward in aftermarket filtration technology. Designed to effectively filter fine particulates, dust, stones, smoke, and odour, the filter delivers enhanced cabin air protection while maintaining compatibility across more than 66 vehicle models.

The ASEAN Records recognition affirms Raigo’s ability to translate technical engineering into practical, scalable solutions that elevate everyday driving experiences and vehicle health standards across the region.

A Moment of Celebration and Recognition

The achievement was first honoured during the ASEAN Records Gala Night 2025, held on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur.

The ASEAN Records certificate was received on stage by Soong Wai Phang and Fannie Chan, Chief Financial Officer of Raigo Group Holdings, representing the company’s leadership team and the collective efforts behind this innovation milestone.

Their presence underscored Raigo’s strong alignment across product development, operational excellence, and corporate stewardship in delivering high-performance automotive solutions.

About Raigo Group Holdings

Raigo Group Holdings is a Malaysia-based automotive parts manufacturer and supplier specialising in components for Asian vehicles. Since its establishment in 2021, Raigo has focused on developing high-quality, technologically advanced auto parts—including cabin air filters and wiper systems—supported by professional consultation and strong after-sales assurance.

With a growing product range and a commitment to innovation, Raigo continues to strengthen its position as a reliable partner in the automotive aftermarket—enhancing vehicle performance, comfort, and safety one journey at a time.

For more information, visit:
https://www.raigo.com.my/

ES Premium Honoured by ASEAN Records for the Highest-Valued Car Number Plate on a Test-Drive Vehicle

October 13, 2025October 13, 2025 admin Automotive, Business Trade, News ES Premium, Jaecoo, Omoda

ES Premium Holdings, Malaysia’s leading distributor of luxury vehicles, has been officially recognised by ASEAN Records for achieving an extraordinary milestone in automotive prestige: Highest-Valued Car Number Plate on a Test-Drive Vehicle (Valued at RM488,000)

The prestigious ASEAN Records title was presented to Dato’ Fanny Yap, Director of ES Premium Holdings, during a recognition ceremony held at the Omoda Jaecoo 4S Flagship Centre in Glenmarie. The event gathered customers, industry partners, and automotive enthusiasts to celebrate a defining achievement in Malaysia’s evolving luxury car landscape.

Redefining the Luxury Test-Drive Experience

This remarkable recognition underscores ES Premium’s unwavering commitment to elevating the premium car ownership journey — beginning from the very first drive.

By assigning Malaysia’s most valuable number plate to a test-drive vehicle, ES Premium has reimagined what exclusivity means, turning a routine experience into an encounter with pure prestige.

The M2M number plate, displayed on a flagship Omoda Jaecoo model, brings the total valuation of the test-drive experience to over RM600,000 (Approx. USD140,000)— making it the most luxurious test-drive experience in ASEAN to date.

The Meaning Behind the “MM” Plate

The “MM” registration is part of the special “M_M” series introduced by JPJ (Malaysian Road Transport Department) to commemorate Malaysia Merdeka (National Day) in 2023.

Initially released as a patriotic series symbolising national unity and pride, the M_M plates quickly became some of the most sought-after vehicle registrations in the country. Following overwhelming demand, JPJ later released the remaining numbers via the MySikap portal for the public to acquire — a move that collectively generated over RM 20 million in bids nationwide.

Today, the MM series represents more than just a number plate; it has become a symbol of national heritage and modern prestige, linking Malaysian pride with automotive distinction.

A Symbol of Pride and Innovation

During the ceremony, Adric Wong, Dealer Principal of ES Premium Holdings, shared his appreciation:

“Being recognised by ASEAN Records for having the highest-valued number plate on a test-drive vehicle is a proud moment for our entire team. This milestone goes beyond numbers — it reflects our vision to elevate every customer touchpoint and redefine the meaning of premium service. We’re deeply grateful for the trust and support we’ve received over the years.”

About ES Premium Holdings

Based in Glenmarie, Selangor, ES Premium Holdings is an authorised 4S distributor for luxury automotive brands including Omoda and Jaecoo. The company has built its reputation on excellence — integrating advanced technology, precision engineering, and world-class customer care to deliver an unmatched motoring experience.

From personalised showroom consultations and exclusive test drives to attentive after-sales service and long-term ownership support, every interaction reflects the company’s enduring belief: “You Deserve the Best.” Find out more at https://es-premium.com/

Great Wall Motor’s Haval H6 HEV Sets ASEAN Record for Hybrid SUV Fuel Efficiency Challenge

June 9, 2025June 9, 2025 admin Automotive, Business Trade, News China, GWM, Haval, Malaysia

In a landmark moment for hybrid automotive innovation, Great Wall Motor (GWM) has officially earned an ASEAN Record for: First Hybrid SUV Fuel Efficiency Challenge with the Longest Single-Tank Distance and the Most Verified Owners Exceeding 1,000 KM in Real-World Driving Conditions. Top Distance: 1,242 KM | 38 Verified Owners Achieved Over 1,000 KM

This prestigious recognition was formally presented at **GWM Showroom**

Benchmarking Hybrid Excellence Across ASEAN

The record achievement reinforces the GWM Haval H6 HEV’s standing as one of the most fuel-enduring hybrid SUVs in the region. The nationwide challenge involved real-world driving conditions where 38 verified owners exceeded 1,000 KM on a single tank, with one driver reaching 1,242 KM, setting a new benchmark in hybrid mobility performance.

*“This isn’t just a technical breakthrough; it’s a real-world endorsement of how far the HAVAL H6 HEV can take Malaysians,”* said **Mr. Cui Anqi**, Managing Director of GWM Malaysia. *“It reflects the essence of our new direction: to elevate the everyday drive through proven innovation.”*

A New Chapter: Elevate Your Everyday

To commemorate this historic milestone, GWM Malaysia unveiled a bold new positioning for the Haval H6 HEV — “Elevate Your Everyday.” This brand line reflects the SUV’s value proposition: hybrid efficiency, extended range, premium comfort, and intelligent technology — all packaged to enhance daily driving experiences across Malaysia and the region.

With growing environmental awareness and an increasing demand for green mobility solutions, the Haval H6 HEV stands as a compelling choice for drivers seeking fuel endurance without sacrificing performance, design, or reliability.

From Fuel Efficiency to Fuel Endurance

This ASEAN Record highlights a growing shift in consumer expectations — from fuel efficiency alone to true fuel endurance. Malaysian drivers today are looking for more than savings; they want range confidence, long-term durability, and an elevated driving experience. The Haval H6 HEV delivers on all fronts, transforming hybrid perception from practical to powerful.

With this milestone, the Haval H6 HEV is no longer just a smart choice — It’s a certified record-breaker, ready to Elevate Your Everyday.

About GWM Malaysia
GWM Malaysia is the official distributor of Great Wall Motor vehicles in Malaysia. Committed to leading the region’s transition toward intelligent, sustainable mobility, GWM offers a growing lineup of hybrid and electric vehicles, including the ASEAN Record-holding Haval H6 HEV. With a focus on innovation, safety, and driver experience, GWM Malaysia continues to redefine the future of everyday driving.

ISUKA Tires Recognized with ASEAN Record for Specialty Tire Innovation

June 7, 2025June 7, 2025 admin Automotive, Business Trade, News ISUKA, Specialty Tire

In a significant recognition of innovation and market impact, ISUKA Tires has been officially recognition an ASEAN Record for: First Specialty Tire Brand Serving Diverse Industrial Sectors with Export-Oriented Solutions (7 Sectors)

This prestigious accolade marks ISUKA’s pioneering achievement in delivering high-performance, application-specific tires that serve seven major industrial domains: Agriculture, Trucking, Earth Moving, Industrial Forklifts, Port, Mining, and Construction. The official presentation was held in Malaysia in June 2025 with representatives from ASEAN Records and industry stakeholders in attendance.

Engineering Tires for Real-World Industry Needs

Founded in Selangor, Malaysia, ISUKA is a proudly homegrown tire company with a global vision. What sets ISUKA apart is its focused commitment to developing Off-the-Road (OTR) and industrial-grade tires engineered for sector-specific challenges, from high-load capacities in mining to low-compaction solutions in agriculture.

The brand’s catalog features a range of specialty products including:

RIB, LUG, and Semi-LUG tires for trucks and buses
Reinforced agricultural tread designs for tractors and implements
All-terrain construction and loader tires with puncture-resistant compounds
Forklift pneumatic tires for warehousing and logistics
Heavy-duty grader and skid steer models built for road and mining conditions

💬 “This ASEAN Record is a testament to the strength of Malaysian manufacturing and the global demand for performance-driven tire solutions,” said a spokesperson from ISUKA. “We’re proud to serve a wide range of industries with tires that meet both domestic and international standards.”

From Local Roots to Global Reach

What began with a niche focus on the palm oil sector has expanded into a global export operation, with ISUKA now supplying to multiple international markets while meeting strict certifications, including ISO, DOT, E-mark, and SONCAP.

Backed by over two decades of industry expertise, ISUKA continues to lead with innovation, quality, and a mission that lives up to its slogan: “Keep You Moving.”

About ISUKA Tires Marketing Sdn. Bhd.
ISUKA is a Malaysian-based manufacturer of specialty tires tailored for off-road, industrial, and commercial use. From plantations to ports, construction zones to logistics centers, ISUKA tires are designed for strength, longevity, and performance in the most demanding environments. Website: www.isukatires.com

BateriHub Recognized with ASEAN Record for Pioneering Retail Expansion

May 15, 2025May 15, 2025 admin Automotive, Business Trade, News BateriHub, Battery4U Sdn Bhd

In a landmark moment for the automotive service industry, Battery4U Sdn Bhd (BateriHub) has been officially recognised an ASEAN Record for: “ASEAN’s First and Largest Direct-Owned Car Battery Retailer by Branch Count and Floor Area” (104 Branches Covering 178,048.61 Sq Ft)

The prestigious ASEAN Records presentation was held on 15 May 2025, at Hall A2 of MAEPS Serdang, in conjunction with the Malaysia Autoshow 2025—a premier automotive exhibition and one of Southeast Asia’s most anticipated industry events. Attended by government officials, automotive professionals, brand leaders, and members of the media, the ceremony provided a high-profile platform to honor Battery4U Sdn Bhd (BateriHub) for its exceptional milestone. The event highlighted the company’s contribution to regional innovation and retail excellence, reinforcing its position as a market leader in the automotive battery service industry across the ASEAN region.

A Regional Leader in Automotive Battery Retail

Since its inception, BateriHub has transformed the car battery service model with a unique direct-owned retail strategy—delivering consistent service quality, real-time support, and transparent pricing across an expansive nationwide network. The milestone of 104 branches with a total floor area exceeding 178,000 square feet underscores its dominance as a market leader and trailblazer in the ASEAN automotive service space.

“Receiving this ASEAN Record is a proud moment for all of us at BateriHub. It reflects our team’s relentless drive to innovate, standardize quality, and bring reliable battery solutions closer to every vehicle owner across Malaysia and the region. This recognition fuels our commitment to grow even further, with a mission to make professional automotive care accessible, efficient, and trusted throughout ASEAN.”
— Mr. Stanly Ng, General Manager, Battery4U Sdn Bhd (BateriHub)

Building Trust, One Branch at a Time

Beyond size, BateriHub’s success lies in its customer-first philosophy—offering on-demand battery services, mobile technician teams, and professional diagnostics via a well-trained network across all locations. The ASEAN Record solidifies its reputation as a trusted brand built on reliability, accessibility, and innovation.

About Battery4U Sdn Bhd (BateriHub)

BateriHub is Malaysia’s leading direct-owned car battery retailer and service provider, specializing in automotive battery diagnostics, replacement, and roadside assistance. With an expansive footprint of 104 outlets nationwide, BateriHub continues to set benchmarks in service efficiency, network standardization, and digital integration in the automotive after-sales industry. Website: www.baterihub.com.my

Profilm Recognized with ASEAN Records for Groundbreaking Window Film Innovation

May 15, 2025May 16, 2025 admin Automotive, Business Trade, News Profilm, Red Dot Award

Profilm Advance Material (SEA) Bhd has officially been recognized by ASEAN Records for achieving a regional milestone in innovation with its cutting-edge window film technology. The company has been awarded the ASEAN Record for: “ASEAN’s First Window Film with Highest Measured Heat Rejection of 62% at 70% Visible Light Transmission,” a product that also earned global acclaim by winning the Red Dot Award for Best Product Design in 2023.

The prestigious ASEAN Records presentation was held on 15 May 2025, at Hall A2 of MAEPS Serdang, in conjunction with the Malaysia Autoshow 2025—a premier automotive exhibition and one of Southeast Asia’s most anticipated industry events. Attended by government officials, automotive professionals, brand leaders, and members of the media, the ceremony provided a high-profile platform to honor Profilm Advance Material (SEA) Bhd for its exceptional milestone. The event highlighted the company’s contribution to regional innovation and retail excellence, reinforcing its position as a market leader in the automotive battery service industry across the ASEAN region.

Setting New Benchmarks in Automotive Innovation

Profilm’s groundbreaking window film, developed through proprietary material science and advanced nano-coating technology, combines exceptional solar energy rejection (62%) with crystal-clear visibility (70% VLT)—a feat previously unattained in the regional automotive film industry. Beyond its thermal and optical performance, the product also stands out for its aesthetic refinement and environmental sustainability.

“This recognition is more than an award—it’s a validation of our mission to lead the industry through scientific excellence, user comfort, and award-winning design,” said Mr. Graydon Luah, representative of Profilm Advance Material (SEA) Bhd, at the ceremony.

Regional Leadership with Global Impact

The Red Dot Award, recognized globally as a hallmark of product excellence, along with this ASEAN Record recognition, reinforces Profilm’s position as a trailblazer in Southeast Asia’s automotive materials sector. This latest milestone is expected to propel the brand to new regional partnerships and expand its influence across ASEAN markets.

About Profilm Advance Material (SEA) Bhd

Profilm Advance Material (SEA) Bhd is a Malaysian-based company specializing in the research, development, and distribution of premium window film technologies. Driven by a commitment to design excellence and innovation, the company continues to push boundaries in material science to meet the evolving needs of automotive, architectural, and specialty film applications.Website www.profilmgroup.com

ASEAN Records Recognizes Malaysia Autoshow 2025 for Organizing the Region’s Largest Outdoor Obstacle Test Drive Zone

May 8, 2025May 9, 2025 admin Automotive, Business Trade, News, Science & Technology

In a milestone that highlights innovation and experiential engagement in the automotive industry, the Malaysia Automotive Robotics and IoT Institute (MARii), in collaboration with Moonman Event, has officially been recognized by ASEAN Records for organizing: ASEAN’s Largest Outdoor Obstacle Test Drive Zone at an Autoshow Achievement: 5.1 Kilometers of Purpose-Built Obstacle Trail

The prestigious certificate presentation was held on-site during the Malaysia Autoshow 2025, with the record formally presented to Mr. Azrul Reza Aziz, CEO of MARii, and witnessed by YB Senator Tengku Datuk Seri Zafrul Abdul Aziz, alongside key industry leaders, innovators, and dignitaries from across the ASEAN region.

A Milestone in Experiential Automotive Innovation

The 5.1-kilometer test drive zone stands as the longest obstacle-based outdoor test drive trail ever established at an automotive exhibition in ASEAN. Designed to simulate various real-world driving scenarios, this immersive trail enabled participants to test a wide range of electric and hybrid vehicles under diverse terrain and mobility conditions.

The initiative showcases Malaysia’s leadership in promoting interactive and educational automotive showcases while supporting ASEAN’s broader goals of sustainable mobility, consumer engagement, and automotive excellence.

“This recognition not only honors the Malaysia Autoshow’s groundbreaking design and visitor experience, but it also cements the show’s position as a forward-thinking platform in the ASEAN region,” said Mr. Azrul Reza Aziz, CEO of MARii

A Regional Benchmark for Automotive Shows

The obstacle course, developed in partnership with Moonman Event, offered attendees an unparalleled opportunity to experience the handling, performance, and capabilities of next-generation vehicles. This format is expected to serve as a blueprint for future auto expos across Southeast Asia seeking to blend excitement with technical demonstration and public education.

About Malaysia Autoshow 2025
Held at the Malaysia Agro Exposition Park Serdang (MAEPS), the Malaysia Autoshow 2025 has become the nation’s largest automotive and lifestyle exhibition, drawing participation from global carmakers, EV pioneers, mobility solution providers, and government agencies. The 2025 edition continues to break new ground with expanded showcases, test-drive experiences, and sustainability-focused programs.

About MARii
The Malaysia Automotive, Robotics and IoT Institute (MARii) is a government agency under the Ministry of Investment, Trade and Industry (MITI), tasked with spearheading the advancement of the nation’s mobility, robotics, and IoT ecosystem. For more information, visit: https://autoshow.my

https://youtu.be/GC8YXRBaTFE

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