Author: editor

Pesta Buku Antarabangsa Kuala Lumpur – Sistem Tempahan Automasi Reruai (PBAKL-STAR) Recognised by ASEAN Records for Pioneering Malaysia’s First Real-Time Interactive and Automated Booth Reservation Portal for an International Book Fair

editor Education, News ,
Four men on stage hold a framed award plaque as others look on, with an ASEAN Records backdrop behind them.

ASEAN Records is proud to officially recognise Pesta Buku Antarabangsa Kuala Lumpur – Sistem Tempahan Automasi Reruai (PBAKL-STAR), managed by Majlis Buku Kebangsaan Malaysia (MBKM) under the Ministry of Education Malaysia together with the Malaysian Book Industry Chamber (MBIC), for achieving the milestone:

First Government-Initiated Real-Time Interactive & Automated Booth Reservation Portal for an International Book Fair (426 exhibitors onboarded since 2025; 1,812 booths digitally tendered across two editions since December 2024)

This recognition highlights a significant advancement in digital event management and public sector innovation, demonstrating how technology can enhance efficiency, transparency, and accessibility within large-scale international exhibitions. Developed and managed through the PBAKL-STAR initiative, the platform has transformed how exhibitors participate in Malaysia’s premier international book fair through a streamlined and fully digital booth reservation process.

Transforming International Book Fair Management Through Digital Innovation

As the organiser of the Kuala Lumpur International Book Fair (Pesta Buku Antarabangsa Kuala Lumpur – PBAKL), Majlis Buku Kebangsaan Malaysia (MBKM) introduced a real-time interactive and automated booth reservation portal designed to modernise the exhibitor registration and booth allocation process.

Traditionally, booth applications and allocations for large-scale exhibitions often involved manual coordination, extensive paperwork, and lengthy processing periods. The introduction of the digital portal has streamlined these processes through an integrated online system that enables exhibitors to view available spaces, submit applications, and participate in booth selection and allocation more efficiently.

The platform has successfully onboarded 426 exhibitors and digitally tendered 1,812 booths across two editions of PBAKL since December 2024, representing a major milestone in the digital transformation of exhibition management.

Supporting Malaysia’s Largest International Book Fair

The digital reservation system plays an important role in supporting the continued growth of the Kuala Lumpur International Book Fair, one of the region’s most prominent literary and publishing events.

PBAKL serves as a platform that brings together publishers, authors, booksellers, educators, readers, and industry stakeholders from Malaysia and abroad. The event celebrates reading, knowledge sharing, lifelong learning, and the development of a vibrant literary ecosystem.

Through a diverse range of book exhibitions, educational programmes, workshops, forums, book launches, storytelling sessions, cultural performances, and interactive experiences, PBAKL continues to strengthen Malaysia’s position as a regional hub for publishing and literacy development.

Enhancing Transparency and Accessibility for Exhibitors

The implementation of a real-time automated reservation portal has helped create a more transparent and efficient exhibitor experience.

By digitising booth applications and allocations, exhibitors are able to access information more easily while benefiting from improved visibility, reduced administrative complexity, and faster communication throughout the booking process.

The initiative reflects MBKM’s commitment to embracing digital solutions that improve stakeholder engagement while supporting the evolving needs of the publishing and exhibition industries.

A Milestone Moment of Recognition

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 7 June 2026 during Pesta Buku Antarabangsa Kuala Lumpur (PBAKL) 2026 at the World Trade Centre Kuala Lumpur (WTCKL).

The recognition was certified and received by Tuan Haji Mohd Khair Ngadiron, Chairman of the Kuala Lumpur International Book Fair Organizing Committee, and witnessed by YB Wong Kah Woh, Deputy Minister of Education, and Datuk Wan Hashim Wan Rahim, Secretary-General (Ketua Setiausaha) of the Ministry of Education Malaysia, in acknowledgement of the initiative’s contribution to digital innovation and operational excellence within the international publishing and book fair industry.

Voices of Leadership

Reflecting on the achievement during PBAKL 2026, YB Wong Kah Woh, Deputy Minister of Education, shared:

“The success of Pesta Buku Antarabangsa Kuala Lumpur 2026 demonstrates the positive impact of continuous government investment, strong industry commitment, and the unwavering support of Malaysians towards the national agenda of cultivating a knowledge-based society.

This year’s book fair welcomed more than 2.4 million visitors, reflecting the growing enthusiasm for reading, learning, and knowledge sharing among Malaysians. At the same time, initiatives such as the Malaysia Book Voucher Programme continue to show strong impact in encouraging reading habits while supporting the local publishing ecosystem.

We are also encouraged to see Malaysian publications gaining greater international recognition and reaching new markets abroad. These achievements strengthen Malaysia’s position as a regional centre for publishing, literacy development, and knowledge exchange.

The adoption of digital innovations, including the automated booth reservation portal introduced by Majlis Buku Kebangsaan Malaysia, reflects how technology can enhance efficiency, transparency, and accessibility while supporting the continued growth of the publishing industry.”

Driving the Future of Digital Event Management

As exhibitions and large-scale events continue to evolve, digital solutions are becoming increasingly important in ensuring operational efficiency and stakeholder engagement.

The successful implementation of an automated, real-time booth reservation platform demonstrates how government-led innovation can modernise traditional event management processes while delivering tangible benefits to exhibitors and organisers alike.

This achievement reinforces Malaysia’s position as a leader in digital transformation within the publishing and exhibition sectors and establishes a new benchmark for international book fair management across the ASEAN region.

About Majlis Buku Kebangsaan Malaysia (MBKM)

The Majlis Buku Kebangsaan Malaysia (MBKM), or National Book Council of Malaysia, is a professional advisory body established in 1968 under the Ministry of Education Malaysia.

Formed following a UNESCO recommendation, MBKM acts as the primary agency driving the country’s book industry and reading culture based on the Dasar Buku Negara (National Book Policy). The council consists of government officials, industry associations, NGOs, and individual experts who work together to improve literacy and boost domestic publishing growth.

As the main secretariat and organiser, MBKM plays a central role in managing the strategic direction, logistics, and international positioning of the Pesta Buku Antarabangsa Kuala Lumpur (PBAKL).

The council collaborates closely with key industry stakeholders, including local publishing associations and government bodies, to provide a massive and accessible platform that connects hundreds of exhibitors with millions of book lovers annually. Beyond managing booth spaces, MBKM elevates the fair’s regional impact by running international programmes, transforming PBAKL from a standard retail market into a premier hub for international copyright trading and literary networking for both local and international publishers.

EXP Fishing Recognised by ASEAN Records as the Largest Specialist Soft Frog Brand

editor News, Sport & Game
Two presenters pose on a stage holding a framed ASEAN Records award, smiling with a festive backdrop behind them.

ASEAN Records is proud to officially recognise EXP Fishing for achieving a significant regional milestone as the:

Largest Specialist Soft Frog Brand
(2,088,631 units sold from 2021–2025; 659 SKUs across colour and size variants in 4 dedicated series; 672 authorised dealers nationwide; customers across 5 countries; brand established 2015).

This milestone reflects EXP Fishing’s strong market influence, product specialisation, and contribution to the growth of soft frog lure fishing culture across the ASEAN region.

Transforming Soft Frog Lure Fishing Through Innovation

Established in 2015, EXP Fishing entered the market at a time when snakehead fishing in Southeast Asia was still largely dominated by traditional live bait.

Instead of following conventional trends, the brand focused on an overlooked segment — soft frog lures — and committed itself to product innovation, field testing, and market education.

Through continuous research and development, EXP Fishing refined its soft frog lure designs to deliver practical performance for real anglers, helping shift fishing habits and build greater confidence in lure-based techniques.

Building a Specialist Brand with Regional Influence

From 2021 to 2025, EXP Fishing recorded 2,088,631 soft frog lure units sold, supported by 659 SKUs across colour and size variants in four dedicated series.

With 672 authorised dealers nationwide and customers across 5 countries, the brand has built a strong community of anglers who value performance, accessibility, and product reliability.

This achievement demonstrates how a Malaysian fishing brand can grow from a focused product category into a recognised specialist name with influence across Southeast Asia.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 6 June 2026 at Taman Tasik Metropolitan in Kepong, Kuala Lumpur, marking the formal recognition of EXP Fishing’s record achievement.

The recognition was received on stage by Mr. Junn Ng, Founder and Chief Executive Officer of EXP Fishing, representing the leadership, innovation, and community-building efforts behind this regional milestone.

Voices of Leadership

Reflecting on the recognition, Mr. Junn Ng, Founder and Chief Executive Officer of EXP Fishing, shared:

“The journey of EXP Fishing has never been easy. Along the way, we were underestimated many times, but we continued to believe in innovation and our commitment to producing the best products.

Our goal is not only to sell fishing products, but to drive the fishing culture in Southeast Asia. This recognition proves that more anglers are embracing soft frog lures, and that is the achievement we are most proud of.

For us, this milestone is not the final destination — it is a new starting point for EXP Fishing to continue innovating, educating the market, and bringing a Malaysian local brand to a larger stage.”

About EXP Fishing

EXP Fishing is a Malaysian fishing equipment brand established in 2015, specialising in soft frog lures and performance-driven fishing products.

Guided by the philosophy of “Explore, Experience, Expert,” the brand focuses on research, field testing, product education, and practical content to support anglers in improving their fishing experience.

Beyond soft frog lures, EXP Fishing has expanded into additional product categories including line, rod, and reel series, while continuing to strengthen its influence among fishing communities in Malaysia and Southeast Asia.

For more information, visit:
https://www.expfishing.com/

Zoey’s Homemade Recognised by ASEAN Records for Most Designed Cartoon-Shaped Buns Produced by a Mother-Led Production Team

editor Food & Beverage, News
Five professionals pose on a stage holding a framed award in front of a backdrop that reads ASEAN RECORDS and celebrates regional excellence, thumbs up all around

ASEAN Records is proud to officially recognise Zoey’s Homemade for achieving the milestone:

Most Designed Cartoon-Shaped Buns Produced by a Mother-Led Production Team, Made with Healthy Formulations (300 designs, all with no added colouring, no added preservatives, no added additives)

This recognition celebrates an extraordinary achievement in children’s food innovation, recognising how a mother-led team transformed a simple mission of encouraging healthier eating habits into a trusted Malaysian brand known for creativity, nutrition, and child-friendly food products.

From a Home Kitchen to a Recognised Children’s Food Brand

Zoey’s Homemade was founded on a simple belief: healthy food should be both nutritious and enjoyable for children.

Like many parents, the team behind the brand recognised the challenges of encouraging children to embrace healthier food choices. Rather than viewing healthy eating as a struggle, they saw an opportunity to make nutritious food more appealing through creativity, innovation, and thoughtful food design.

What began as handcrafted cartoon-shaped buns prepared from a home kitchen gradually evolved into a growing children’s healthy food brand. Today, Zoey’s Homemade offers a diverse range of products including cartoon-shaped buns, children’s chicken-based food products, healthy snacks, and other child-friendly food innovations.

Combining Creativity with Healthy Nutrition

The ASEAN Records recognition reflects years of continuous product innovation and dedication to creating healthier food experiences for children.

To date, Zoey’s Homemade has developed more than 300 cartoon-shaped bun designs, creating a unique niche within the children’s food industry by combining creativity, nutrition, and emotional connection through food.

The brand remains committed to using natural ingredients and incorporating fruits and vegetables into its products. All products are made without added colouring, added preservatives, or added additives, providing families with healthier food choices they can trust.

Launch of Malaysia’s First Child-Friendly Cartoon Bun Factory Moving Towards Halal Certification

In conjunction with the ASEAN Records presentation ceremony, Zoey’s Homemade also celebrated another major milestone with the launch of Malaysia’s first child-friendly cartoon bun factory moving towards Halal certification.

The new facility represents an important step in the company’s transition from home-based production to a more professional, scalable, and standardised operation.

Designed to support future growth, the factory will strengthen production capacity, food safety standards, quality assurance systems, and operational efficiency, while enabling the company to meet growing demand from both domestic and international markets.

The company is also actively working towards Halal certification as part of its long-term vision to make its products accessible to a broader consumer base across diverse communities and export markets.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 11 March 2026 during the 8th ASEAN Records Gather of Achievers held at Andaman Seafood Village, Kuala Lumpur, Malaysia.

The recognition was certified and received by Jamie Lim, Founder of Zoey’s Homemade, in acknowledgement of her leadership in developing one of Malaysia’s most innovative children’s healthy food brands.

The presentation was witnessed by YB Datuk Chan Foong Hin, Deputy Minister of Agriculture and Food Security Malaysia.

Prior to this, the achievement was also presented on 30 November 2025 during a special recognition ceremony witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To, reflecting early recognition of the brand’s achievement and innovation within the children’s healthy food sector.

The ASEAN Records recognition was later re-presented during Zoey’s Homemade’s official celebration and factory launch event on 6 June 2026, where industry leaders, business partners, shareholders, customers, and invited guests gathered to commemorate the milestone and witness the launch of Malaysia’s first child-friendly cartoon bun factory moving towards Halal certification.

Voices of Leadership

Reflecting on the recognition, Jamie Lim, Founder of Zoey’s Homemade, shared:

“This milestone is more than an expansion of our production capacity. It represents our commitment to bringing healthier, safer, and more creative food products to more families.

With the launch of our child-friendly cartoon bun factory, we are entering a new chapter of growth. Moving forward, we will continue investing in research and development, incorporating more natural ingredients, fruits, vegetables, and essential nutrients into our products to support children’s growth and wellbeing.

We want children to enjoy food that is not only fun and delicious, but also provides more balanced nutrition. This recognition inspires us to continue innovating while staying true to our mission of helping children grow up healthy and happy.”

Looking Ahead

As Zoey’s Homemade continues to grow, the company remains focused on advancing children’s nutrition through innovation.

Future product development will emphasise the use of natural ingredients, fruits, vegetables, and functional food innovation to create healthier, more balanced, and more enjoyable food experiences for children.

With expanding production capabilities, a growing product portfolio, and a clear commitment to children’s wellbeing, Zoey’s Homemade is well positioned to strengthen its role as a leading children’s healthy food brand while bringing Malaysian food innovation to a wider audience.

About Zoey’s Homemade

Zoey’s Homemade is a Malaysian children’s healthy food brand dedicated to developing nutritious, creative, and child-friendly food products.

Its product portfolio includes cartoon-shaped buns, children’s chicken-based food products, healthy snacks, and other innovative food solutions designed to support healthy childhood development.

Guided by its mission of creating innovative children’s food with natural ingredients while supporting healthy and happy growth, the brand continues to combine nutrition, creativity, and quality in promoting healthier eating habits among children.

Elexer Holding Recognised by ASEAN Records for Advancing Rechargeable Battery Innovation with Built-In USB-C Charging

editor News, Science & Technology
Six professionals in suits on a stage presenting a framed award plaque.

ASEAN Records is proud to officially recognise Elexer Holding for achieving the milestone:

First Lithium-Ion Battery Brand with Built-In USB-C Charging and 365-Day Warranty Across AA, AAA, 9V, and D Sizes (rechargeable up to 1,000 times per cell; AA and AAA launched December 2024; 9V launched December 2025; D size launched April 2026)

This recognition highlights a significant advancement in consumer battery technology, demonstrating how innovation, convenience, performance, and sustainability can be integrated into everyday energy solutions.

Redefining Rechargeable Battery Convenience

Elexer Holding introduced a new generation of lithium-ion rechargeable batteries designed with built-in USB-C charging capability, eliminating the need for traditional external charging docks and simplifying the charging process for everyday users.

The batteries also feature an integrated internal battery management circuit together with LED charging indicators, allowing users to monitor charging progress more conveniently and safely.

The product range covers multiple commonly used battery sizes, including AA, AAA, 9V, and D batteries, enabling users to recharge batteries directly through USB-C connectivity for greater convenience and accessibility.

This innovation reflects the growing demand for simplified charging ecosystems aligned with modern consumer technology standards.

Supporting Sustainability Through Long-Term Reusability

Designed for repeated long-term use, each battery is capable of being recharged up to 1,000 times per cell, significantly reducing disposable battery waste and helping address the growing environmental impact associated with single-use battery disposal.

The rechargeable lithium-ion design also offers enhanced battery capacity, lower flammability, and improved efficiency compared to conventional disposable battery usage models.

In addition, the product line is backed by a 365-day warranty, reinforcing confidence in product durability, reliability, and quality assurance.

The gradual rollout of the product series — with AA and AAA batteries launched in December 2024, 9V batteries in December 2025, and D-size batteries in April 2026 — reflects Elexer Holding’s continuous expansion within the rechargeable battery market.

Driving Innovation in Everyday Consumer Technology

As portable electronics, smart devices, and rechargeable ecosystems continue to grow globally, battery innovation plays an increasingly important role in improving user convenience and reducing environmental impact.

By integrating direct USB-C charging into multiple battery formats, Elexer Holding simplifies the charging experience while aligning with the wider transition towards universal charging standards.

Another key feature of Elexer’s lithium-ion battery technology is its constant voltage output, designed to maintain a stable 1.5V output until near the end of battery life. Unlike conventional alkaline batteries, which experience a gradual step-down voltage decline over time, Elexer batteries deliver more consistent performance and help maximise usable battery capacity. This reduces the likelihood of devices underperforming when voltage drops below practical operating levels, a common limitation associated with conventional alkaline batteries.

This achievement positions the company as an innovator within the consumer energy solutions sector across the ASEAN region.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 27 April 2026 during the 9th ASEAN Records Gather of Achievers.

The recognition was certified and received by Neolee, Chief Executive Officer and Founder of Elexer Holding, together with Lean Su Pheng, Commercial Director, in acknowledgement of their leadership in advancing innovation and sustainability within the rechargeable battery industry.

Voices of Leadership

Reflecting on the recognition, Neolee shared:

“This recognition reflects our commitment to developing practical innovations that improve everyday user experience while supporting more sustainable energy consumption.

By integrating USB-C charging directly into rechargeable battery formats, together with smart charging indicators and internal battery management systems, we wanted to simplify the way people power and recharge their devices while making battery usage safer, smarter, and more sustainable.

At the same time, we aim to reduce reliance on disposable batteries by offering longer-lasting and reusable alternatives that can better support the future of consumer technology.”

Advancing Sustainable Consumer Energy Solutions

This milestone underscores the growing importance of convenience, sustainability, performance, and product integration within the consumer electronics ecosystem.

As rechargeable technology becomes increasingly essential in daily life, innovations that simplify usage while reducing environmental waste contribute towards a more sustainable future.

Elexer Holding’s achievement reflects how practical technological advancements can reshape everyday products while setting new benchmarks for innovation in ASEAN.

About Elexer Holding

Elexer Holding is a technology-focused company specialising in rechargeable energy solutions and consumer battery innovation.

The company develops lithium-ion rechargeable batteries designed to combine convenience, reliability, performance, and sustainability through modern charging technologies and long-term usability. Through continuous innovation, Elexer Holding aims to deliver smarter energy solutions that support evolving consumer needs across the region.

Aliyah Rizq Holdings Pte Ltd Recognised by ASEAN Records for Conducting the Largest Simultaneous Multi-Country Qurban Livestock Offering Within 24 Hours

editor Business Trade, News
Group of people posing with framed certificates at an ASEAN Records awards backdrop; several flags visible on the left and a large 'ASEAN RECORDS' sign in the center.

ASEAN Records is proud to officially recognise Aliyah Rizq Holdings Pte Ltd for achieving a significant regional milestone as the:

Largest Simultaneous Multi-Country Offering of Qurban Livestock Conducted Within 24 Hours by a Private Agricultural Company
(Aliyah Rizq Mega Qurban 2026 – 5,667 Qurban Livestock Ordered, Processed, and Offered within 24 Hours Across 11 Countries).

This milestone reflects the company’s exceptional planning, cross-border coordination, and strong commitment to fulfilling Qurban for the public with efficiency and care. Through this meaningful initiative, Aliyah Rizq Holdings Pte Ltd has set a new benchmark for large-scale faith-based agricultural operations and community service across the ASEAN region.

Transforming Qurban Operations Through Regional Scale and Coordination

Aliyah Rizq Mega Qurban 2026 demonstrates how modern livestock management, regional logistics, and faith-based community service can be integrated into a single coordinated operation.

By successfully managing the ordering, processing, and offering of 5,667 Qurban livestock across 11 countries within 24 hours, the initiative showcases the company’s operational strength, cross-border coordination capabilities, and commitment to delivering Qurban services at scale.

The achievement reflects a growing evolution in Qurban management, where technology, structured planning, and regional collaboration work together to enhance efficiency, transparency, and service quality for participating communities.

Building a Sustainable Livestock Ecosystem Across ASEAN

Beyond the Qurban season, Aliyah Rizq Holdings continues to strengthen a broader livestock ecosystem that supports farmers, suppliers, communities, and industry stakeholders throughout Southeast Asia.

Through strategic partnerships, farm development initiatives, and regional livestock networks, the company aims to create sustainable opportunities for local farmers while improving supply chain resilience and operational standards within the agro-livestock sector.

This long-term vision positions Aliyah Rizq not only as a Qurban service provider, but also as a contributor to the future development of the livestock industry across the ASEAN region.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 27 May 2026 through simultaneous recognition ceremonies held in Medan, Indonesia; Singapore; and Desaru, Johor, Malaysia, reflecting the cross-border nature of the achievement.

In Indonesia, the certificate was presented by Ms Gillian Ooi, ASEAN Records Chief Adjudicator, and received by Datok Seri Mohamad Nor Ashraf, Chief Executive Officer of Aliyah Rizq Holdings Pte Ltd, together with Shiekh Adnan Bagharib, Pimpinan Yayasan Al Fatih H. Tasimin M.T, and Datok Seri Ridzwan Syed, Director of The Herdsmen Pte. Ltd.

In Singapore, the certificate was presented by Mr Eldrick Koh, ASEAN Records Chief Adjudicator, and received by Datin Seri Nabilah Bagarib.

In Johor, the certificate was presented by Tan Sri Datuk Danny Ooi, Chairman of the Advisory Board, and received by Dato Seri Siti Alawiyah, Founder of Aliyah Rizq Holdings Pte Ltd, together with Dr Eusniati Eusoff, Chief Commercial Officer of Aliyah Rizq Holdings Pte Ltd.

Together, the recipients represented the company’s leadership, strategic partnerships, operational execution, and shared commitment to advancing a more structured, scalable, and sustainable Qurban ecosystem across the ASEAN region.

Voices of Leadership

Reflecting on the recognition, Datok Seri Mohamad Nor Ashraf, Chief Executive Officer of Aliyah Rizq Holdings Pte Ltd, shared:

“This recognition is a reflection of the collective effort behind Aliyah Rizq Mega Qurban 2026. Our focus has never been solely on numbers, but on building a stronger, more sustainable Qurban ecosystem that benefits communities, farmers, and industry partners across the region.

We believe that meaningful collaboration across borders can elevate the standards of modern livestock management while preserving the values and purpose of Qurban.

This milestone encourages us to continue expanding our network, strengthening regional partnerships, and creating greater opportunities for the agricultural and livestock industry throughout ASEAN.”

About Aliyah Rizq Holdings

Aliyah Rizq Holdings is a Singapore-founded agri-livestock group involved in livestock farming, Qurban and Aqiqah services, halal meat distribution, farm experiences, and livestock ownership programmes.

What began as a family-run farm with just 30 goats and sheep has grown into a regional agri-livestock enterprise focused on ethical farming, community service, and sustainable agricultural development.

Through its expanding regional network, Aliyah Rizq continues to serve families, farmers, and communities with a strong emphasis on trust, care, operational excellence, and long-term industry growth.

For more information, visit:
https://aliyahrizq.com/

Yayasan JCorp and World Chefs Championship 2026 Recognised by ASEAN Records for Longest Line of Laksa Johor

editor Food & Beverage, News
Celebration scene with chefs and staff holding a framed ASEAN Records certificate for the 'Longest Line of Laksa Johor' and giving thumbs up.

ASEAN Records is proud to officially recognise Yayasan JCorp in collaboration with the World Chefs Championship 2026, led by Prof. Master Chef Michael Ooi Beng Hock, for achieving the milestone:

Longest Line of Laksa Johor (108 metres; 1,200 bowls; 30 chefs)

This recognition celebrates a major milestone in promoting Johor’s culinary heritage on the international stage while highlighting the power of gastronomy, tourism, and cultural collaboration in preserving traditional Malaysian cuisine.

Showcasing Johor’s Culinary Heritage to the World

The historic achievement took place on 21 May 2026 during the World Chefs Championship 2026 held at Persada Johor.

The record was achieved through the preparation of a 108-metre continuous line of Laksa Johor, involving 1,200 bowls prepared by 30 chefs, including 11 professional chefs from the World Chefs Championship alongside 19 Johor gastronomy entrepreneurs under Yayasan JCorp’s Projek WARO (Warisan Asli, Rasa Original) initiative.

More than just a traditional dish, Laksa Johor represents the rich heritage, identity, and cultural pride of Johor passed down through generations.

Elevating Johor’s Gastronomy on an International Platform

The initiative formed part of broader efforts to position Johor as a key destination for gastronomy and cultural tourism in conjunction with Visit Johor 2026.

The World Chefs Championship 2026 attracted participation and visitors from 42 countries, involving more than 2,389 participants and visitors, providing an international platform to showcase Johor’s local flavours and culinary traditions.

The presence of internationally renowned culinary figure Chef Martin Yan, host of the globally recognised “Yan Can Cook”, further elevated the event’s international profile and strengthened Johor’s visibility within the global culinary community.

Empowering Local Gastronomy Communities

Through Projek WARO (Warisan Asli, Rasa Original), Yayasan JCorp continues to support and empower Johor’s local gastronomy entrepreneurs and businesses.

The initiative provided opportunities for local brands and food operators, including Kacang Pool Haji and Santapan Village, to participate in the event through sales booths and promotional activities.

Beyond the event itself, Projek WARO also serves as a platform to connect entrepreneurs, industry players, tourism agencies, and communities in building a stronger and more sustainable gastronomy ecosystem within Johor.

A Collaborative Celebration of Heritage and Tourism

The initiative was organised through collaboration between Yayasan JCorp, Tourism Johor, and the Malaysian Culinary Masters Association (MCMA), reflecting the importance of cross-sector partnerships in promoting Malaysia’s cultural heritage.

The launch ceremony was officiated by Encik Mohammad Nazrul bin Abd Rahim, Director of Tourism Johor, together with the presence of Prof. Master Chef Michael Ooi Beng Hock, President of the Malaysian Culinary Masters Association (MCMA); Yang Berhormat Dato’ Mizan bin Yahya, Chief Executive Officer of Yayasan JCorp; Puan Nur Hafifah binti Dato’ Mohd Halim, Deputy Director of the Ministry of Tourism, Arts and Culture Johor; and Puan Nor Hayati binti Abdullah, Senior Tourism Officer of Tourism Malaysia Southern Region.

A Milestone Moment of Recognition

The ASEAN Records certificate was officially presented on 21 May 2026 in recognition of this historic culinary achievement.

The recognition was certified and received by Yang Berhormat Dato’ Mizan bin Yahya, Chief Executive Officer of Yayasan JCorp, in acknowledgement of Yayasan JCorp’s role in celebrating Johor’s culinary heritage through the Longest Line of Laksa Johor achievement.

Voices of Leadership

Reflecting on the recognition, Yang Berhormat Dato’ Mizan bin Yahya shared:

“This achievement is not only about creating a record, but about celebrating Johor’s heritage and bringing our local flavours to the international stage.

Laksa Johor represents an important part of Johor’s identity and culture. Through this collaboration, we were able to unite chefs, entrepreneurs, tourism agencies, and the community to proudly showcase our culinary traditions to visitors from around the world.

We hope initiatives like this will continue to inspire greater appreciation for Malaysian heritage cuisine while strengthening Johor’s position as a gastronomy tourism destination.”

Advancing Culinary Tourism Through Heritage and Collaboration

This milestone highlights the growing role of gastronomy in cultural tourism and regional identity.

By combining heritage cuisine, community empowerment, and international participation, the initiative demonstrates how food can become a powerful platform for cultural exchange, tourism promotion, and economic opportunity.

The achievement also reinforces Johor’s growing position as a destination for culinary excellence and heritage tourism within the ASEAN region.

About Yayasan JCorp

Yayasan JCorp is a state-owned corporation committed to driving sustainable economic growth, community development, and heritage preservation initiatives across Johor.

Through Yayasan JCorp and programmes such as Projek WARO (Warisan Asli, Rasa Original), the organisation continues to support local entrepreneurs, preserve cultural heritage, and strengthen Johor’s tourism and gastronomy ecosystem through meaningful community-driven initiatives.

HONOR MAGIC V6 Recognised by ASEAN Records for Towing the Heaviest Aircraft by a Foldable Smartphone

editor News, Science & Technology
Two men in suits pose with an ASEAN Records plaque beside a small aircraft on a runway, thumbs up.

ASEAN Records is proud to officially recognise HONOR MAGIC V6 for achieving a significant regional milestone as the:

Heaviest Aircraft Towed by a Foldable Smartphone (1.25-tonne aircraft; 150-metre tow distance; Skypark Regional Aviation Centre).

This recognition highlights HONOR MAGIC V6’s breakthrough in foldable smartphone durability, demonstrating exceptional structural strength, hinge engineering, and display resilience through an extreme real-world performance test.

Redefining Foldable Durability Through Engineering Strength

The record-setting achievement was completed at SkyPark Regional Aviation Centre (SRAC), where the HONOR MAGIC V6 successfully towed a 1.25-tonne Diamond DA42 aircraft across a 150-metre distance.

This feat was designed to demonstrate the strength of the device’s HONOR Super Steel Hinge, which features an industry-leading 2,800 MPa tensile strength and has been tested for up to 500,000 folding cycles.

Beyond the aircraft tow, HONOR also demonstrated the device’s durability through additional extreme challenges, including pulling a Ferrari sports car and being used as a pull-up bar—showcasing the foldable flagship’s resilience across multiple stress tests.

Setting a New Benchmark for Foldable Smartphone Reliability

The HONOR MAGIC V6 combines advanced hinge technology, reinforced display protection, and robust water and dust resistance to deliver a new level of confidence for foldable smartphone users.

Its durability features include the HONOR Anti-Scratch Nano Crystal Shield, HONOR Magic Diamond Screen, and IP68 and IP69 dust and water resistance certifications, reinforcing the brand’s commitment to building foldable devices that are not only slim and premium, but also engineered for demanding everyday use.

This ASEAN Records recognition positions HONOR MAGIC V6 as a new benchmark in foldable smartphone innovation and durability across the ASEAN region.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 21 May 2026 at SkyPark Regional Aviation Centre (SRAC), marking the formal recognition of HONOR MAGIC V6’s record achievement.

The recognition was received on stage by Ethan Chen, Deputy Country Director of HONOR Malaysia, representing the team behind this landmark durability milestone.

Voices of Leadership

Reflecting on the recognition, Ethan Chen, Deputy Country Director of HONOR Malaysia, shared:

“This ASEAN Records recognition is a powerful demonstration of what the HONOR MAGIC V6 represents — a foldable smartphone that combines slim design with exceptional durability. By successfully towing a 1.25-tonne aircraft, we wanted to show that foldable technology can be both elegant and incredibly strong. This milestone reinforces HONOR’s commitment to pushing the boundaries of innovation and delivering devices that users can trust in everyday life.”

Official Launch Livestream

Following this ASEAN Records achievement, the HONOR MAGIC V6 will officially launch in Malaysia on 4 June 2026 at 8:00 PM.

Malaysians can tune in to the official launch livestream via HONOR Malaysia’s official Facebook page, where the record-breaking foldable flagship will be unveiled to the public.

About HONOR

HONOR is a global leading AI device ecosystem company committed to redefining human-to-device interaction through innovation, intelligent technology, and open collaboration.

With a product portfolio spanning AI smartphones, PCs, tablets, wearables, and smart devices, HONOR continues to develop next-generation technology designed to empower users and enable everyone to embrace a more intelligent connected world.

For more information, visit:
www.honor.com/my/

Thousands of Years Media (ToYm) Recognised by ASEAN Records for Driving Retail Engagement Through Integrated Digital Conversion

editor Food & Beverage, News
Three people pose with a framed ASEAN Records award in front of a dark backdrop with a large ASEAN logo.

ASEAN Records is proud to officially recognise Thousands of Years Media (ToYm) for achieving a significant regional milestone as the:

Most Fish Scale Collagen Jelly Tasting Participants at a Single Retail Outlet Opening Event Through Integrated Voucher Conversion Campaigns from Online and Offline Channels
(384 verified checked-in participants at the opening of the first ToYm Wardrobe physical store on 21 May 2026; including 52% via online conversion through ToYm Micro Drama Ads, short video and live streaming).

This recognition highlights ToYm’s ability to transform digital storytelling, short-form content, livestream engagement, and voucher-based campaigns into measurable offline retail participation—setting a new benchmark for integrated online-to-offline conversion in the ASEAN region.

Transforming Digital Engagement into Physical Retail Participation

The achievement was recorded during the opening of the first ToYm Wardrobe physical store, where integrated online and offline voucher conversion campaigns successfully generated 384 verified checked-in participants for the tasting of Dong Lin Fish Scale Collagen Jelly.

Notably, 52% of participants were converted through online channels, including ToYm Micro Drama Ads, short video content, live streaming, and digital engagement initiatives. This reflects ToYm’s strength in converting audience attention into real-world consumer participation.

The milestone also represents the continued expansion of the ToYm ecosystem—from micro dramas, films, livestreams, and digital platforms into physical retail, beauty, wellness, and lifestyle brand experiences.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 22 May 2026 at ToYm Wardrobe, Bukit Jalil, marking the formal recognition of this achievement.

The recognition was received on stage by Datuk Wira Jment Lim, Founder of Thousands of Years Media, together with Nini Wong, Co-founder of Dong Lin and Health & Wellness Advocate, representing the leadership behind the campaign, retail activation, and product engagement strategy.

Voices of Leadership

Reflecting on the recognition, Datuk Wira Jment Lim shared:

“Receiving this ASEAN Records recognition is not just an achievement, but also a meaningful affirmation of our dedication and hard work throughout this journey. From the beginning, our team worked toward this goal, but until the result was officially confirmed, we did not dare to announce it too early.

This recognition belongs not only to the product, but to the entire team. Everyone worked tirelessly across online and offline promotion, event preparation, marketing, and on-site execution. Even if we had not achieved the record, I would still be proud after seeing the team give their best.

ASEAN is only the beginning. We hope to grow from Malaysia into the ASEAN market, and eventually gain recognition on the international stage.”

Nini Wong, Co-founder of Dong Lin Health & Wellness Advocate, added:

“This milestone reflects the power of combining wellness products with meaningful consumer experiences. Through Dong Lin Fish Scale Collagen Jelly, we hope to continue encouraging daily self-care, beauty confidence, and stronger connections with consumers through both digital and physical platforms.”

About Thousands of Years Media (ToYm)

Thousands of Years Media (ToYm) is an integrated entertainment and media company in Malaysia focused on micro drama production, talent development, education, technology, and marketing.

Founded by Datuk Wira Jment Lim, ToYm operates through four core pillars: Cultural Entertainment, Education, Technology, and Marketing. Its ecosystem includes micro drama production, ToYm Micro Drama Ads, brand-integrated content, and lifestyle ventures such as ToYm Wardrobe, ToYm Fashion, ToYm Beaute, and Dong Lin Fish Scale Jelly.

Guided by the vision of bringing more joy and happiness to the world, ToYm continues to develop content, platforms, products, and experiences that connect with audiences both online and offline.

For more information, visit:
https://toymwardrobe.com/

ASEAN Records Expands to Indonesia with Jakarta Office Presence and Strategic Partnership Signing

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ASEAN Records Expands to Indonesia with Jakarta Office Presence and Strategic Partnership Signing

ASEAN Records marked another important milestone in its regional expansion with the establishment of ASEAN Records Indonesia, together with its office presence in Jakarta, Indonesia.

The milestone was commemorated through a private strategic partnership signing session between Ms Gillian Ooi, Managing Director of ASEAN Records Sdn Bhd, and Mr Jimmy Tham, Appointed Strategic Representative of ASEAN Records Indonesia.

The session was also attended by Mr Suresh R. Palasanthiran, Trade Commissioner of MATRADE Jakarta, together with selected record holders and invited guests, in support of this new chapter in Indonesia.

Strengthening Regional Recognition Across ASEAN

ASEAN Records is a regional record recognition platform created to recognise, verify, and celebrate factual, measurable, and meaningful achievements across Southeast Asia.

Established under ASEAN Records Sdn Bhd, the platform has obtained dual-level approval to carry the ASEAN Records name and identity, reflecting its commitment to credibility, proper representation, and responsible regional recognition.

The establishment of ASEAN Records Indonesia reflects the platform’s continued commitment to expanding recognition opportunities for individuals, companies, communities, institutions, and organisations across the ASEAN region.

Indonesia’s Strategic Importance Within ASEAN

The presence of ASEAN Records in Jakarta carries special significance as the ASEAN Secretariat is also located in Indonesia’s capital city.

For many Indonesians, ASEAN is not a distant concept, but part of the regional identity and presence within Jakarta. This makes Indonesia a meaningful place for the establishment of ASEAN Records Indonesia.

Through its Jakarta office presence, ASEAN Records aims to complement Indonesia’s recognition ecosystem while creating wider regional visibility for outstanding Indonesian achievements.

Building a Wider Platform for Indonesian Achievements

Through ASEAN Records Indonesia, the platform hopes to discover, document, verify, and celebrate more achievements from Indonesia across business, culture, tourism, innovation, community development, and industry excellence.

The expansion also aims to strengthen collaboration opportunities within Southeast Asia while bringing inspiring Indonesian success stories to a wider ASEAN audience.

This milestone reflects ASEAN Records’ ongoing vision of building a stronger ecosystem of recognised achievements that inspire excellence, innovation, and positive impact across the region.

A Milestone Moment in Jakarta

The strategic partnership signing and Jakarta office presence mark another important step in ASEAN Records’ continued regional growth.

With Indonesia being one of ASEAN’s largest and most dynamic nations, ASEAN Records looks forward to building meaningful collaborations, strengthening regional engagement, and recognising more outstanding achievements from Indonesia across Southeast Asia.

ASEAN Records Expands to Thailand with Official Launch in Bangkok

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ASEAN Records Expands to Thailand with Official Launch in Bangkok

ASEAN Records marked another milestone in its regional expansion with the official launch of ASEAN Records Thailand, held at IMPACT, Muang Thong Thani, Bangkok, Thailand.

The launch was officiated and witnessed by Yang Berhormat Dato’ Mohamad bin Alamin, Deputy Minister of Entrepreneurship and Cooperatives Development Malaysia (KUSKOP), reflecting the growing regional presence and significance of ASEAN Records as a platform that celebrates verified achievements across Southeast Asia.

The ceremony was led by Mr Eldrick Koh, Director and Co-Chief Adjudicator of ASEAN Records, together with ASEAN Records’ Thailand partners, marking an important step in strengthening the organisation’s footprint within the ASEAN region.

Strengthening Regional Recognition Across ASEAN

The launch of ASEAN Records Thailand reflects the platform’s continued commitment to documenting, verifying, and recognising outstanding achievements across ASEAN’s diverse industries, communities, organisations, and individuals.

Through this expansion, ASEAN Records aims to provide more record holders, brands, businesses, institutions, and innovators in Thailand with a credible regional platform to showcase measurable excellence and elevate their achievements across Southeast Asia.

The initiative also reinforces ASEAN Records’ mission to inspire greater innovation, excellence, and cross-border collaboration among ASEAN nations.

Building a Stronger ASEAN Achievers Community

Beyond record certification, ASEAN Records continues to cultivate a growing regional network of achievers who inspire one another through measurable accomplishments, creativity, leadership, and impact.

With the establishment of ASEAN Records Thailand, the platform looks forward to recognising more outstanding achievements from Thailand while strengthening collaboration and engagement among record holders throughout the ASEAN region.

The expansion also reflects ASEAN Records’ long-term vision of creating a stronger and more connected ecosystem that celebrates excellence across Southeast Asia.

A Milestone for Regional Growth

The official launch in Bangkok marks another important chapter in ASEAN Records’ continued regional development and growing international presence.

As ASEAN continues to evolve as a dynamic economic, cultural, and innovation-driven region, ASEAN Records remains committed to recognising meaningful achievements that contribute towards the advancement and global visibility of Southeast Asia.