ASEAN Records is proud to officially recognise Kingwell Heartio for achieving the milestone: First Clinically Validated Halal Heart Health Product Formulated with TCM-Derived Herbs Achieving Multi-Biomarker Improvements (4 TCM-derived herbs; TAG −38.1%; LDL −14.1%; HDL +22.4%; hs-CRP −8.6%; MMP-9 −25.6%; HeartQoL +13.8%; VAS +16.5%; 50 participants; 12-week clinical assessment completed in June 2025)
The official presentation ceremony was held on 2 March 2026 at Hao Xiang Chi Seafood Restaurant, ICC Pudu, Kuala Lumpur, marking a significant advancement in clinically validated, Halal-certified cardiovascular health innovation within the ASEAN region.
Bridging Traditional Herbal Wisdom with Modern Clinical Science
Kingwell Heartio represents a milestone in the integration of Traditional Chinese Medicine (TCM)–derived botanical formulation with structured scientific validation. Developed under Atomic Group’s research-driven health portfolio, the product combines Halal assurance with measurable biomedical outcomes.
The ASEAN Records recognition is supported by a rigorous 12-week clinical assessment involving 50 participants, completed in June 2025 and conducted under academic supervision. The evaluation demonstrated statistically significant improvements across multiple cardiovascular and inflammatory biomarkers:
- Triglycerides (TAG): ↓ 38.1%
- LDL Cholesterol: ↓ 14.1%
- HDL Cholesterol: ↑ 22.4%
- hs-CRP (Inflammation Marker): ↓ 8.6%
- MMP-9 (Vascular Remodelling Indicator): ↓ 25.6%
- HeartQoL (Quality of Life Index): ↑ 13.8%
- VAS (Self-Assessed Health Score): ↑ 16.5%
In addition, a second phase of clinical validation further demonstrated an 84.2% increase in Total Antioxidant Capacity (TAC), alongside significant reductions in oxidative stress markers affecting lipid, protein, and DNA integrity.
The formulation incorporates four key TCM-derived herbs, aligning traditional botanical principles with modern evaluation frameworks to produce measurable health outcomes.
Setting a New Benchmark for Evidence-Based Halal Health Products
The recognition affirms Kingwell Heartio as a pioneering example of how Halal-certified health supplements can meet structured clinical validation standards. By demonstrating multi-biomarker improvements across lipid profiles, inflammatory markers, vascular indicators, and quality-of-life metrics, the product establishes a new benchmark for research-backed cardiovascular support solutions in Malaysia and across ASEAN.
This milestone reflects the growing importance of documented research, statistical validation, and compliance-driven product development in strengthening consumer confidence within the health supplement industry.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 2 March 2026 and was proudly received by Jon Lai Cheng Seong, Founder of Atomic Group, in acknowledgement of his leadership in advancing clinically validated, research-driven health product development. The recognition further affirms Kingwell Heartio’s role in elevating evidence-based herbal cardiovascular innovation within the ASEAN health sector.
Voices of Leadership
Reflecting on the recognition, Jon Lai Cheng Seong, Founder of Atomic Group, shared:
“This ASEAN Records recognition represents more than a product milestone — it validates our long-standing commitment to scientific research and responsible innovation. We believe that health products must be supported by structured clinical evidence, not merely claims.
Kingwell Heartio demonstrates that TCM-derived herbal formulations, when developed with integrity and validated through modern research standards, can deliver measurable improvements. Our mission remains clear — to continue combining traditional wisdom with clinical validation, providing consumers with safe, trusted, and evidence-based health solutions.”
About Kingwell Heartio
Kingwell Heartio is a clinically validated Halal heart health product developed under Atomic Group’s science-driven health portfolio. Formulated using TCM-derived herbal ingredients and supported by structured clinical assessment, the product integrates traditional botanical knowledge with modern biomedical evaluation.
Through continued investment in research, regulatory compliance, and validation standards, Kingwell Heartio aims to contribute meaningfully to cardiovascular wellness innovation across Malaysia and the broader ASEAN region.
