Strengthening Intellectual Property Protection and Corporate Identity Across Southeast Asia
ASEAN Records Sdn. Bhd. (Company Registration No. 202301047179 / 1541093-T) has successfully secured the registration of its ASEAN Records trademark in the Republic of Indonesia, marking an important milestone in the organisation’s ongoing efforts to strengthen its intellectual property protection and corporate identity across Southeast Asia.
The trademark was officially registered by the Directorate General of Intellectual Property (Direktorat Jenderal Kekayaan Intelektual) under the Ministry of Law of the Republic of Indonesia (Kementerian Hukum Republik Indonesia).
The registration, bearing Trademark Registration No. IDM001511852 and Application No. JID2026027569, was recorded on 21 September 2026 pursuant to Indonesia’s Law No. 20 of 2016 concerning Marks and Geographical Indications.
The registered trademark protects the ASEAN Records logo featuring its official tagline, “Celebrates Regional Excellence,” under Class 41, covering various educational, cultural, entertainment and event-related services.
OFFICIAL TRADEMARK REGISTRATION DETAILS
Registered Trademark: ASEAN Records – Celebrates Regional Excellence
Registered Owner: ASEAN Records Sdn. Bhd.
Country of Registration: Republic of Indonesia
Trademark Registration No.: IDM001511852
Application No.: JID2026027569
Trademark Class: Class 41
Date of Filing: 27 March 2026
Date of Registration: 21 September 2026
Protection Period: 27 March 2026 – 27 March 2036, subject to renewal.
The registration covers services including:
- Organisation of competitions and award ceremonies.
- Organisation of conferences, exhibitions and competitions.
- Organisation, production and presentation of educational, cultural and entertainment events.
- Arranging and conducting conferences.
- Arranging and conducting entertainment, sporting and cultural activities.
This registration provides ASEAN Records Sdn. Bhd. with registered trademark protection in Indonesia for the specified mark and services, in accordance with applicable Indonesian intellectual property laws.
STRENGTHENING ASEAN RECORDS’ REGIONAL IDENTITY
Officially launched on 14 November 2024 during ASEAN Festival 2024, ASEAN Records is an independent regional record-keeping, verification and recognition platform dedicated to celebrating outstanding achievements across Southeast Asia.
The organisation recognises quantifiable, verifiable and impactful achievements by individuals, businesses, institutions and organisations through its established record verification and adjudication processes.
The Indonesian trademark registration represents another step in ASEAN Records’ commitment to protecting its corporate identity, strengthening its regional presence and maintaining the authenticity of its official record certifications.
OFFICIAL AUTHORISATION AND CORPORATE GOVERNANCE
ASEAN Records Sdn. Bhd. received written authorisation from the ASEAN Secretariat on 1 December 2023 (Reference No. CCAD/LSAD/UNA/2023/Vol.1/014) concerning the use of the name “ASEAN” in its registered company name.
The company also obtained approval from the Minister of Domestic Trade and Cost of Living, Malaysia, under Section 27(3) of the Companies Act 2016 (Reference No. P/S/2023/A/004396).
These approvals form part of the company’s official corporate documentation and support its registered corporate identity.
ASEAN Records was founded by:
Mr. Eldrick Koh
Founder, Director and Co-Chief Adjudicator
Ms. Gillian Ooi
Founder, Director and Chief Adjudicator
Both founders oversee the organisation’s strategic development, governance, record verification and adjudication standards.
ASEAN RECORDS AND ASIA RECORDS – TWO DISTINCT LEGAL ENTITIES
ASEAN Records Sdn. Bhd. operates alongside its sister company, ASIA Records Sdn. Bhd. (Company Registration No. 202501049089 / 1650497-V), which was officially launched on 22 October 2025.
ASIA Records is a continental-level record-keeping and recognition platform covering achievements across Asia.
Although both organisations share the same founding leadership and management, they are separately incorporated Malaysian legal entities with their respective corporate identities, record registers and adjudication frameworks.
For clarity, the authorisation issued by the ASEAN Secretariat relates specifically to ASEAN Records Sdn. Bhd. and does not extend to ASIA Records Sdn. Bhd.
Both organisations operate independently of other similarly named record-keeping platforms and are not affiliated with any unrelated record certification bodies.
COMMITMENT TO TRADEMARK PROTECTION AND PUBLIC CONFIDENCE
The successful trademark registration in Indonesia reflects ASEAN Records’ continued commitment to protecting its brand identity and intellectual property rights across the region.
As ASEAN Records continues to recognise achievements throughout Southeast Asia, safeguarding its official trademark is an important measure in ensuring that record holders, corporate partners, institutions and members of the public can identify the legitimate source of ASEAN Records certifications and official communications.
ASEAN Records remains committed to upholding professional verification standards, transparency, corporate integrity and the recognition of achievements that contribute to regional excellence.
ABOUT ASEAN RECORDS
ASEAN Records is an independent regional record-keeping and certification platform established to recognise quantifiable, verifiable and impactful achievements across Southeast Asia.
Officially launched on 14 November 2024, ASEAN Records celebrates exceptional accomplishments by individuals, businesses, institutions and organisations through its independent record verification and adjudication processes.
Official Website: www.ASEANRecords.com
ASEAN Records™ – Celebrates Regional Excellence.
Issued by:
ASEAN Records Sdn. Bhd.
Company Registration No. 202301047179 / 1541093-T
Kuala Lumpur, Malaysia
