November, 2025 - ASEAN RECORDS

Lavin New York Officially Recognised by ASEAN Records for the Largest Inventory of GIA-Certified Premium Natural Diamonds Within a Single Brand Outlet

November 20, 2025November 20, 2025 editor News, Science & Technology Lavin New York

ASEAN Records is proud to officially recognise Lavin New York for achieving an extraordinary milestone in the regional luxury and fine jewellery sector, as the: Largest Inventory of GIA-Certified Premium Natural Diamonds in Finished Jewellery and Loose Diamonds within a Single Brand Outlet (530 pieces totalling 351.72 carats — all of H colour or higher, SI1 clarity or higher, Excellent Cut, with None Fluorescence)

This recognition marks a defining achievement for Lavin New York, reinforcing the brand’s commitment to authenticity, precision craftsmanship, diamond excellence, and strict quality assurance within the ASEAN jewellery landscape.

A New Benchmark in Diamond Quality and Curation

Renowned for its sophisticated aesthetic and meticulous standards, Lavin New York has established itself as a premium destination for high-grade natural diamonds.

Each diamond within its 530-piece collection meets stringent criteria set by the Gemological Institute of America (GIA) — the world’s gold standard in diamond grading — with every piece verified for colour (H and above), clarity (SI1 and above), superior cut quality, and zero fluorescence.

This comprehensive inventory reflects the brand’s philosophy of offering only the finest, investment-grade natural diamonds to discerning collectors and jewellery lovers across the region.

With a focus on timeless elegance and transparency, Lavin New York continues to elevate consumer confidence in premium jewellery through its unwavering commitment to certified quality and ethical sourcing.

A Historic Moment of Recognition

The official ASEAN Records certificate was presented on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, during the ASEAN Records Gala Night 2025, a formal ceremony acknowledging Lavin New York’s outstanding contribution to luxury excellence.

The certificate was proudly received by Ms. Lim Jia Ying, Brand Representative of Lavin New York, marking the brand’s official entry into ASEAN Records’ list of regional achievers.

This milestone affirms Lavin New York’s position as a trusted leader in the fine jewellery industry, setting a new standard for premium diamond curation under a single flagship outlet.

“This recognition reflects our continuous pursuit of excellence and our promise to offer only the highest-quality diamonds to our customers,” said **Ms. Lim Jia Ying, Brand Representative of Lavin New York.** “Every piece in our collection is carefully selected and GIA-certified to ensure unparalleled brilliance, authenticity, and long-term value. We are honoured that **ASEAN Records** has acknowledged our dedication to quality and trust.”

About Lavin New York

Lavin New York is a premium fine jewellery brand dedicated to curating luxury diamond pieces crafted with precision, authenticity, and timeless artistry. With a focus on certified natural diamonds and exceptional design, the brand has become a trusted name among jewellery collectors seeking refined craftsmanship and uncompromising quality.

Its flagship outlet houses one of the region’s most distinguished collections of GIA-certified natural diamonds — a testament to the brand’s pursuit of excellence across design, sourcing, and customer experience.

Official Website: www.lavinnewyork.com

Jonker Walk Heritage Zone recognised by ASEAN Records as the Oldest and Densest Pre-War Row-Shophouse Complex in Continuous Use Since c.1700

November 20, 2025December 8, 2025 admin Art & Entertainment, Building & Structure, News, Travel

The iconic Jonker Walk Heritage Zone in Melaka, Malaysia has been officially recognised by ASEAN Records as the:Oldest and Densest Pre-War Row-Shophouse Complex in Continuous Use Since c.1700

This dual recognition celebrates Jonker Walk’s unmatched historical value and living heritage, as a vibrant cultural-commercial hub that has remained continuously in use for over 325 years.

A Cultural Landmark of Regional Significance

Located in the heart of Melaka’s UNESCO World Heritage City, the Jonker Walk Heritage Zone is home to more than 1,000 pre-war shophouses that span an area of 332,310.32 square metres (≈33.23 hectares). These structures, featuring unique architectural styles and functions, line the streets at an average density of 15 shophouses per 100 metres — making it the densest known continuous stretch of its kind in the ASEAN region.

The shophouses, also known as “kedai-kedai runcit warisan” or “骑楼” in Chinese, have served generations of merchants, artisans, and families — maintaining their economic and cultural relevance since the early 1700s.

Presentation of the Certificate

The presentation was held during the “Explore Malaysia with Wira, Manja, Tuah & Teja” campaign, which also marked the official build-up to Visit Malaysia Year 2026 and Visit Melaka Year 2026.

The event saw a lively turnout with participation from government representatives, tourism, local businesses, media, and the public — underscoring Jonker Walk’s role as a beacon of heritage and tourism for Malaysia and the broader ASIA community.

Yang Berbahagia Datuk Wira Gan Tian Loo, Chairman of the Jonker Walk Committee

A Living Testament of ASIA Heritage

This recognition not only honours the age and density of the architectural zone, but also celebrates the continued community-driven preservation of Melaka’s heritage.

Jonker Walk today remains a living, thriving example of:

Historic multicultural coexistence
Adaptive reuse of heritage buildings
Generational commerce and artisanal traditions
Cultural tourism excellence

The dual listing by ASEAN Records and ASIA Records ensures that Jonker Walk’s legacy will be preserved, celebrated, and passed on to future generations as a symbol of ASEAN’s rich cultural identity.

Grand Ion Majestic Recognised by ASEAN Records for the Largest and Highest-Altitude Rooftop Event Venue

November 17, 2025November 17, 2025 editor Building & Structure, News Grand Ion Majestic

ASEAN Records is proud to officially recognise Grand Ion Majestic for achieving an extraordinary regional milestone as the: Largest and Highest-Altitude Rooftop Event Venue (47,782 sq. ft., 6,000 ft above sea level)

This recognition marks a defining moment for Malaysia’s hospitality and tourism sector, cementing Grand Ion Majestic as one of the region’s most iconic high-altitude event destinations — where architectural excellence meets breathtaking mountain vistas.

A Landmark in High-Altitude Hospitality and Event Experiences

Located within the prestigious Genting Highlands township, Grand Ion Majestic is designed as a luxury sanctuary above the clouds. Its rooftop event venue — spanning an impressive 47,782 sq. ft. and perched 6,000 feet above sea level — stands as the largest and highest-altitude event space of its kind in ASEAN.

The venue offers panoramic 360° views of the Titiwangsa mountain range, making it an exceptional location for weddings, corporate events, galas, concerts, and lifestyle showcases. Equipped with modern staging capabilities, configurable zones, and integrated hospitality support, the rooftop space has quickly emerged as a signature destination for world-class events in a cool-climate setting.

Grand Ion Majestic’s achievement reflects NCT Alliance’s commitment to elevating Malaysia’s hospitality landscape through ambitious design, experiential luxury, and visionary placemaking.

A Moment of Celebration and Recognition

The official ASEAN Records certificate was proudly presented during the ASEAN Records Gala Night 2025, held on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur.

The certificate was received by Mr. David Lean, Group General Manager of Ion Majestic Hospitality Sdn Bhd, the hotel arm of NCT Alliance Berhad — representing the team behind this milestone achievement.

In his remarks, **Mr. David Lean** shared: “Being recognised by **ASEAN Records** is an incredible honour for **Grand Ion Majestic** and the entire **NCT Alliance family**. This achievement reflects our commitment to redefining hospitality experiences in Malaysia — creating spaces that are not only architecturally impressive, but emotionally unforgettable. Our rooftop venue is designed to inspire, elevate, and gather people in a setting unlike anywhere else in the region.”

About Grand Ion Majestic

Grand Ion Majestic is a premium hospitality development by NCT Alliance Berhad, located in the vibrant, world-renowned destination of Genting Highlands.

The hotel features luxury suites, curated dining experiences, wellness facilities, panoramic decks, and one of ASEAN’s most distinctive rooftop event venues. Combining mountain tranquillity with urban sophistication, Grand Ion Majestic continues to shape the future of high-altitude tourism and destination events in Malaysia.

For more information, visit: https://www.nctalliance.com/project-details/grand-ion-majestic

NSIP Recognised by ASEAN Records for Pioneering the First AI Command Centre in a Managed Smart Eco-Industrial Park (2025)

November 16, 2025November 17, 2025 editor Building & Structure, News, Science & Technology NCT Smart Industrial Park, NSIP

ASEAN Records is proud to officially recognise NSIP (NCT Smart Industrial Park) for achieving the regional milestone, as the: First AI Command Centre in a Managed Smart Eco-Industrial Park (2025)

This achievement positions NSIP as a trailblazer in the next generation of industrial innovation — seamlessly integrating artificial intelligence to optimise operations, sustainability, and infrastructure efficiency across ASEAN.

A New Benchmark For Smart Eco-Industrial Development

Located in Sepang, Selangor, NSIP represents a visionary leap forward in sustainable and intelligent industrial park design. Built on the principles of ESG compliance, automation, and environmental stewardship, the AI Command Centre serves as the digital brain of the park — powering real-time data monitoring, energy management, and predictive analytics to support tenants, partners, and stakeholders.

This breakthrough initiative reinforces NSIP’s mission to become ASEAN’s most advanced smart eco-industrial hub — where innovation meets responsibility, and industry meets intelligence.

A Landmark Recognition in Smart Industrial Innovation

The official ASEAN Records certificate was presented during the ASEAN Records Gala Night 2025, held on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur.

The certificate was proudly received by Sae-Yap Atthakovit, Director, and Dr. Neil Foo, Chief Strategist of NSIP — in recognition of the team’s vision and commitment to shaping the future of intelligent industrial infrastructure across the region.

“This recognition reflects our deep commitment to innovation with purpose. At **NSIP**, we believe that industrial growth must go hand-in-hand with environmental responsibility and digital transformation. Our AI Command Centre is not just a facility — it’s a platform that empowers industries to operate smarter, cleaner, and more sustainably across ASEAN,” said **Sae-Yap Atthakovit**, **Director** of NSIP.

About NSIP (NCT Smart Industrial Park)

Developed by NCT Group, NSIP is a next-generation managed industrial park located in Sepang, Malaysia. The park is designed with a holistic, ESG-driven framework that leverages advanced technologies — including AI, IoT, green energy systems, and integrated digital platforms — to support a wide range of industries, from logistics and manufacturing to data centres and robotics.

As ASEAN transitions toward Industry 4.0, NSIP stands at the forefront of this evolution — delivering smart, secure, and sustainable infrastructure tailored for the future of regional commerce and innovation.

For more, visit: https://nctsmartindustrialpark.com

J Jade & Jewel Officially Recognised by ASEAN Records for Largest Certified Grade-A Natural Jade Inventory by a Single Brand

November 15, 2025November 15, 2025 admin Business Trade, News J Jade & Jewel

J Jade & Jewel, the premium jade and fine jewellery brand founded by Malaysian gemologist Mandy Ong, has been officially recognised by ASEAN Records for achieving the milestone title: “Largest Certified Grade-A Natural Jade Inventory by a Single Brand with In-House Internationally Licensed Gemologists”

This prestigious certification was received by Mandy Ong, Maggie, and Bebe, marking a historic moment for the regional luxury industry.

According to ASEAN Records verification, J Jade & Jewel holds an impressive total of 101,539 loose and finished Grade-A jade pieces, spanning a wide array of designs and colour variations — all meticulously authenticated and certified by its team of internationally licensed gemologists.

An ASEAN Milestone in Jade Craftsmanship and Authentication

Renowned for its commitment to authenticity, artistry, and innovation, J Jade & Jewel has built a strong reputation for exclusively dealing in Certified Grade-A Natural Jade — the purest form of jadeite free from chemical or polymer treatment.

Each piece undergoes stringent certification processes and is crafted to reflect both cultural heritage and modern design sensibilities. This achievement not only affirms the brand’s technical excellence but also establishes a new industry benchmark for verified inventory scale and gemstone credibility within ASEAN.

“This recognition by **ASEAN Records** is an incredible honour for our entire team,” said **Mandy Ong**, Founder and Certified Gemologist of **J Jade & Jewel**. “It validates our mission to elevate the artistry and integrity of jade jewellery in Asia. Every piece we craft is a story of heritage, passion, and precision.”

Celebrating “Galaxy of Grace” — The New Era of J Jade & Jewel

To commemorate this milestone, J Jade & Jewel will host its “Jade & Jewel Showcase – Galaxy of Grace” on Saturday, 15 November 2025, from 5 PM to 10 PM at Piazza, Pavilion Bukit Jalil.

The grand celebration will feature the presence of special celebrity guests Wu Zun and Myolie Wu, who will witness the unveiling of J Jade & Jewel’s latest luxury jade collection — inspired by the elegance and cosmic brilliance of the “Galaxy of Grace.”

Each piece in this collection embodies the brand’s philosophy of elegance, brilliance, and timelessness, blending traditional jade artistry with contemporary fine jewellery design.

About J Jade & Jewel

Founded by Mandy Ong, a Malaysian gemologist internationally certified in gemstone grading and authentication, J Jade & Jewel has become a symbol of excellence in the world of high-end jade jewellery.

The brand has showcased at Asia-Europe Fashion Week (AEFW) alongside world-renowned designers and luxury houses, representing the beauty and craftsmanship of Asian jade on the global stage.

With the opening of its fourth boutique at Bukit Jalil City Signature Shop Office, J Jade & Jewel continues to expand its reach, inspiring global appreciation for authentic jade art and jewellery. Official Website: www.j-jadejewel.com

Calanthe Art Café Recognised by ASEAN Records for Uniting Malaysia’s 13 States Through a Single Coffee Collection

November 14, 2025November 15, 2025 editor Food & Beverage, News Calanthe Art Cafe, Malaysia 13 States' Coffees

ASEAN Records is proud to officially recognise Calanthe Art Café for achieving a historic milestone in Malaysia’s food and beverage sector, as the: First Home-Grown Brand to Assemble Malaysia 13 States’ Coffee Heritage into One Collection

This recognition honours Calanthe’s visionary commitment to preserving and celebrating the country’s diverse coffee traditions — bringing together signature blends from all 13 Malaysian states under one roof.

Brewing Unity Through Local Flavours

Located in the heart of Melaka’s heritage core, Calanthe Art Café has become a national icon known for its unique concept, nostalgic interiors, and a menu that captures the essence of Malaysian kopitiam culture.

Founded in 2005 by Joe Ng Kim Chew, a self-professed coffee aficionado, Calanthe began as a personal passion project. As a proud Malaysian coffee addict, Joe dreamt of compiling the distinct coffee flavours of all 13 Malaysian states into a single collection — an idea no one had executed before.

Over time, he successfully sourced suppliers who best represented each state’s coffee culture, forming what is now Calanthe’s signature: the 13 States Coffee experience — a curated journey of taste, identity, and local pride.

Commemorating a National Coffee Legacy

The official ASEAN Records certificate was proudly presented to Eric Lim Oon Hoe and Chia Kwang Hoi, Directors of Calanthe Art Café, during the ASEAN Records Gala Night 2025, held at the Andaman Grand Ballroom in Kuala Lumpur.

This prestigious occasion was witnessed by over 500 distinguished guests, including dignitaries, media representatives, and fellow record holders — all gathered to honour regional milestones and celebrate ASEAN’s spirit of unity through excellence.

In his remarks, **Eric Lim** shared: “This recognition by **ASEAN Records** is a tribute to our vision from the very beginning — to celebrate Malaysia’s unity through the flavours of its 13 states. We’re proud to preserve and serve a part of our national heritage in every cup.”

About Calanthe Art Café

Established in 2005, Calanthe Art Café is one of Malaysia’s most iconic homegrown cafés, known for its distinctive local menu, eclectic art-inspired interiors, and its award-winning 13 States Coffee. Located in the historic Jonker Street area of Melaka, the café continues to attract visitors from across the globe seeking an authentic and artistic Malaysian dining experience.

With two decades of coffee culture and creativity, Calanthe remains a proud ambassador of Malaysia’s culinary identity — one cup, one state, one story at a time.

UCA Education Recognised by ASEAN Records for Largest and Fastest Implementation of a Mental Arithmetic Program Across Malaysian National Schools

November 13, 2025December 4, 2025 admin Education, News UCA Education

UCA Education has been officially recognised by ASEAN Records for achieving a remarkable regional milestone: “Largest and Fastest Implementation of a Mental Arithmetic Program as a Co-Curricular Activity Across Malaysian National Primary Schools by an Authorized Education Provider in a Year”

The recognition was received by Ms. Law Pei Qiu, representative of UCA Education Sdn Bhd, in honour of the company’s outstanding achievement of expanding its mental arithmetic education program to 316 schools across three states, with 8,415 students enrolled between June 2024 and May 2025.

Transforming Education Through Mental Arithmetic

UCA Education has rapidly established itself as a leading provider of mental arithmetic programs in Malaysia, introducing a unique approach that integrates arithmetic training into the national co-curricular framework.

This innovative program strengthens students’ analytical and problem-solving skills while building confidence, discipline, and focus. Through this initiative, UCA Education has successfully created an engaging and inclusive learning environment that makes mathematics enjoyable and accessible for all.

“We believe that education is not just about teaching—it’s about inspiring,” said **Ms. Law Pei Qiu**, speaking at the recognition ceremony. “At UCA Education, every child deserves the chance to unlock their full potential. This recognition from ASEAN Records is a meaningful validation of our team’s passion and the trust schools and parents have placed in us.”

Powered by Passion and Professionalism

Behind UCA Education’s success is a team of passionate educators and curriculum specialists dedicated to providing high-quality learning experiences. Each member brings years of teaching experience, coupled with modern pedagogical methods, to help students develop good study habits and a love for learning.

The company’s teaching model emphasizes personal growth, emotional support, and mentorship — ensuring that every lesson and every smile reflects the heart of education.

UCA Education describes itself not merely as a teaching institution, but as a family that grows with its students and parents, fostering a shared journey of learning and achievement.

A Vision for the Future

As UCA Education continues to expand its footprint, it aims to further enhance the quality of mental arithmetic education across ASEAN. Plans are underway to introduce digital learning components, international partnerships, and new student development programs that combine cognitive training with emotional intelligence and creativity.

This recognition by ASEAN Records not only celebrates a year of outstanding progress but also positions UCA Education as a model for scalable, impactful educational programs in Southeast Asia.

“We see this milestone as the beginning of a greater mission — to nurture young minds who are confident, capable, and ready to lead the future,” added Ms. Law.

About UCA Education Sdn Bhd

Founded with the vision to redefine foundational education, UCA Education Sdn Bhd is a trusted Malaysian education provider specialising in mental arithmetic and holistic learning programs. Its mission is to help children develop essential life skills through engaging, results-driven teaching that blends traditional values with modern innovation.

UCA Education’s programs are implemented across public and private schools nationwide, making it one of Malaysia’s most rapidly growing educational networks. Learn more: www.ucaedugroup.com

Scell Culture Lab Makes ASEAN Records For Achieving A Groundbreaking Skincare Innovation

November 12, 2025December 4, 2025 admin News, Science & Technology Scell Culture Lab

Scell Culture Lab, a pioneering Malaysian biotechnology company, has been officially recognised by ASEAN Records for achieving a regional milestone: “First Skincare Formulated with 100% MSC (Mesenchymal Stem Cell) Conditioned Media (2021).”

This recognition highlights Scell Culture Lab’s trailblazing contribution to advancing regenerative skincare through biotechnology and its leadership in bridging science and aesthetics within Southeast Asia’s wellness industry.

“Our mission has always been to bring medical-grade innovation to everyday skincare,” said **Ms Fion Goh of Scell Culture Lab**.
“This recognition from ASEAN Records validates years of research and development — and showcases Malaysia’s growing strength in the field of stem cell biotechnology.”

A Breakthrough in Cellular Beauty

Founded with a vision to harness the power of science for human rejuvenation, Scell Culture Lab developed the first skincare formula that utilises 100% stem cell conditioned media derived from MSC technology — an achievement that redefines the standards of efficacy and purity in skincare formulation.

Unlike conventional products that only contain trace amounts of stem cell derivatives, Scell Culture Lab’s proprietary process ensures a full concentration of bioactive growth factors, cytokines, and peptides — replicating the regenerative effects of professional medical-grade treatments.

From Biotechnology to Beauty

The milestone achievement stems from Scell Culture Lab’s deep expertise in cell culture science. Its research team specialises in Mesenchymal Stem Cell (MSC) applications, focusing on cell signalling and regenerative potential.

By adapting clinical-grade protocols into consumer skincare, Scell Culture Lab bridges laboratory precision with consumer accessibility — offering an entirely new category of biotech skincare.

Its flagship product line, SCELL™ Skincare, demonstrates visible improvements in skin renewal, texture, and repair — making it a preferred choice among dermatologists and aesthetic practitioners across Malaysia and Singapore.

A Milestone for Malaysia’s Biotech Innovation

This ASEAN Records recognition places Malaysia among the regional leaders in cosmeceutical biotechnology, alongside Japan and South Korea, who have long been the benchmarks for scientific skincare.

“Innovation in biotechnology is not just about new ingredients — it’s about redefining what’s possible,” said **Ms Fion Goh of Scell Culture Lab**
“Scell Culture Lab’s recognition reinforces the potential for ASEAN scientists and entrepreneurs to lead globally in regenerative science.”

About Scell Culture Lab Sdn Bhd

Founded in 2020, Scell Culture Lab is a Malaysian-based biotechnology company specialising in stem cell research, regenerative skincare, and aesthetic innovation. Its team of scientists and medical professionals is dedicated to translating advanced cell culture technology into clinically effective skincare and wellness solutions.

Through its brand SCELL™, the company champions “Beauty through Biotechnology” — empowering individuals with science-backed solutions that promote real, sustainable rejuvenation. Website: www.scellculturelab.com

Golden Jaguar Recognised by ASEAN Records for Highest 24K Gold-Plated Jewellery Sales

November 12, 2025December 4, 2025 admin Business Trade, Nature

Golden Jaguar Jewellery has officially been recognised by ASEAN Records for achieving a historic milestone: “Highest Unit Sales of 24K Gold-Plated Accessories through Wholesale and Retail Channels by a Single Brand in a Year” — with 929,190 units sold between October 2024 and September 2025.

This achievement marks Golden Jaguar as the best-selling single jewellery brand in the ASEAN region, solidifying its leadership in the 24K gold-plated accessories market.

For Founder and Managing Director, David Cheah Wei Yep, the recognition represents more than sales success — it is a symbol of Malaysia’s growing creative and digital commerce capabilities.

“This honour is a reflection of our team’s dedication and innovation,” said Cheah at the **ASEAN Records Gala Night** in Kuala Lumpur.
“It marks a strong beginning as we expand beyond Malaysia into the broader Asian market. We’ve already launched operations in Thailand and plan to enter Indonesia next year.”

From Local Favourite to Regional Powerhouse

Founded over a decade ago, Golden Jaguar began as a modest jewellery retailer before evolving into Malaysia’s largest 24K gold-plated jewellery brand.

The brand’s success stems from a strong digital-first strategy.

“We’ve invested heavily in digital engagement — from targeted advertising to live-streaming. Building trust with online shoppers takes time and consistency, but today e-commerce is where the market thrives, and we’re proud to have led that transformation,” said Cheah.

Golden Jaguar currently offers over 1,000 jewellery designs, with a curated selection of 100 top-performing pieces marketed online in alignment with emerging fashion trends.

“We analyse what’s trending — from viral handbag styles to colour palettes — and design complementary jewellery to match,” explained Cheah.
“Our goal is to capture the customer’s taste while maintaining the look, feel, and quality of real gold.”

Earning Trust in the Digital Age

Selling jewellery online presents unique challenges, especially in establishing authenticity and customer confidence.
Golden Jaguar addresses this through high-quality product presentation and rigorous quality assurance.

“We ensure every detail — from photos to videos — reflects the true product. Customers make purchasing decisions based on what they see, so visuals and live demonstrations are crucial,” said Cheah.

Each piece undergoes testing to ensure its gold plating remains bright and tarnish-resistant, and the company adheres to ISO 9001 and SGS manufacturing standards to ensure quality consistency across all collections.

Designing for the Modern ASEAN Woman

Golden Jaguar’s main clientele are Malaysian women, particularly from the Malay community, who value elegant yet affordable luxury.

The brand’s growing presence in Thailand and plans for expansion across Southeast Asia reflect its cross-cultural appeal.

“We describe Golden Jaguar as ‘Youthful Luxury’ — stylish, attainable, and ideal for modern women,” said Cheah.

The Road Ahead

With operations now active in Thailand, Golden Jaguar is preparing to expand into Indonesia in 2026 through a franchise model.
While e-commerce remains at its core, the brand is also strengthening its physical retail presence by opening outlets in major shopping malls.

“We will continue strengthening our online ecosystem while scaling our offline franchise network,” Cheah said.
“Our next focus is enhancing packaging design and collaborating with lifestyle brands like Capybara to reach a wider audience.”

From its digital beginnings to regional acclaim, Golden Jaguar Jewellery exemplifies how a homegrown Malaysian brand, powered by digital strategy and creative innovation, can shine across borders — turning vision into victory.

About Golden Jaguar Jewellery

Established over a decade ago, Golden Jaguar Jewellery is Malaysia’s leading 24K gold-plated jewellery brand, renowned for its fusion of style, craftsmanship, and affordability. The brand is owned by Golden Jaguar Sdn. Bhd., with an expanding presence in ASEAN markets through e-commerce and retail partnerships. Golden Jaguar offers over 1,000 products, including necklaces, bracelets, earrings, and statement accessories, designed to bring accessible luxury to every woman.

Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

November 11, 2025December 4, 2025 admin Business Trade, Food & Beverage, News Tastefully Malaysia

ASEAN Records proudly recognises Tastefully Malaysia Sdn Bhd and its founder Esther Fong for achieving an extraordinary milestone in the regional events industry with the official title: “Highest Total Number of Visitors Across a Series of Food Expos (Over 1.6 Million Visitors Across 16 Events Held from November 2024 to November 2025)”

Celebrating Culinary Culture and Regional Unity

This recognition honours Tastefully Malaysia’s remarkable contribution to promoting culinary heritage, entrepreneurship, and cross-cultural exchange through its nationwide series of food exhibitions.
Over the course of a single year, 16 major events were successfully organised across multiple Malaysian states, drawing more than 1.6 million visitors — a record-breaking turnout that reaffirms Malaysia’s position as a leading hub for food innovation and hospitality in ASEAN.

Founder Esther Fong expressed her gratitude upon receiving the recognition:

“This achievement reflects the passion and resilience of our exhibitors, partners, and visitors who continue to support local food entrepreneurs and celebrate Malaysia’s diverse culinary identity. We are proud to share this success with everyone who made Tastefully a household name in the food-expo scene.”

Empowering Entrepreneurs and Promoting ASEAN Flavours

Since its inception, Tastefully Malaysia has served as a powerful platform connecting local SMEs, F&B brands, and regional distributors. The expos not only spotlight homegrown delicacies but also create opportunities for small businesses to expand into ASEAN markets, fostering regional collaboration and economic growth.

About Tastefully Malaysia Sdn Bhd

Founded by Esther Fong, Tastefully Malaysia is one of the nation’s most established event organisers in the food and beverage sector. With a mission to bridge culinary passion and business growth, the company continues to redefine the exhibition landscape — inspiring millions of visitors to explore, experience, and enjoy ASEAN’s diverse flavours.