ASEAN Records is proud to officially recognise LE AURA, H&H Health Group for achieving a significant regional milestone as the:
Highest Perfume Sales across Three Variants by a Single Brand via Brand-Owned Live Commerce within 24 Hours
(5,493 Bottles Sold, generating RM514,526 in Revenue within 24 Hours on 7 August 2024, via a 1-hour Facebook Live session from 8:35 PM to 9:35 PM for DE AI LE AURA, DE BAY LE AURA and BOSS LE AURA).
This recognition highlights a breakthrough in digital retail execution—demonstrating how live commerce can drive high-impact sales through real-time engagement and strong brand connection.
Redefining Live Commerce Through Engagement and Performance
LE AURA’s achievement reflects a highly effective integration of content, audience engagement, and conversion strategy within a single live session.
By generating over RM500,000 in revenue within just one hour, the brand successfully transformed a standard Facebook Live into a high-performance sales channel—showcasing the power of direct-to-consumer engagement in today’s digital landscape.
The milestone demonstrates how brands can leverage live commerce not only as a marketing tool, but as a scalable revenue-driving platform within the ASEAN region.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 31 March 2026 at Jalan Makloom, George Town, Penang, marking the formal recognition of LE AURA’s record achievement.
The recognition was received on stage by Loh Wei Hong, Founder of H&H Health Group, representing the leadership behind the brand’s success.
Voices of Leadership
Reflecting on the recognition, Loh Wei Hong, Founder of H&H Health Group, shared:
“This achievement reflects the strength of our connection with our audience and the trust they place in our brand. Live commerce allows us to engage directly and authentically, and this recognition motivates us to continue innovating in how we deliver value to our customers.”
About H&H Health Group / LE AURA
H&H Health Group is a dynamic consumer brand group focused on delivering innovative products through strong digital engagement and direct-to-consumer strategies.
LE AURA represents the group’s commitment to combining product quality with effective digital execution—leveraging live commerce and audience interaction to create impactful brand experiences.
