Tag: Alliance Bank

Alliance Bank Recognised by ASEAN Records for Introducing a Full-Fledged Virtual Credit Card System with Dynamic Card Numbers and Secured Digital Controls

editor News, Science & Technology ,
Group of six professionals on stage posing with a framed award against a backdrop that reads ASEAN Records and Alliance Bank.",

ASEAN Records is proud to officially recognise Alliance Bank for achieving a significant regional milestone as the:

First Bank-Issued Full-Fledged Virtual Credit Card System with Dynamic Subscription and One-Time Card Numbers Under a Single Cardholder
(Integrated with multiple major mobile wallet platforms, offering up to 5 supplementary virtual credit cards, instant redemption across 60+ merchants, up to 12-month flexi payment plan, launched in Malaysia in July 2026).

This achievement reflects Alliance Bank’s commitment to advancing secure, convenient, and customer-focused digital payment solutions, setting a new benchmark for virtual credit card innovation across the ASEAN region.

Advancing Secure and Flexible Digital Payments

The Alliance Bank Visa Virtual Credit Card is a fully digital credit line designed to offer the functionality of a conventional credit card while providing greater security, flexibility, and control.

Its dynamic card number system generates unique one-time and subscription-based virtual card numbers, helping customers protect their actual card details during online transactions. Cardholders can also freeze, unfreeze, or delete virtual cards through the allianceonline mobile app, manage recurring payments, and set individual spending controls.

The system is integrated with multiple major mobile wallet platforms, enabling customers to make seamless digital payments while reducing reliance on physical cards and paper-based processes.

Expanding Control, Rewards, and Everyday Convenience

Alliance Bank’s enhanced virtual credit card system allows a primary cardholder to create up to five supplementary virtual credit cards, giving family members controlled access to shared credit with defined spending limits and full account visibility.

The system also introduces instant reward redemption across more than 60 participating merchants, allowing cardholders to enjoy benefits directly at the point of purchase instead of waiting to accumulate traditional reward points.

Additional features include secured payment protection, bill payment capabilities, DuitNow QR transactions at selected merchants, and Flexi Payment Plans of up to 12 months, enabling customers to manage their spending according to their individual needs.

Together, these features support a more transparent and personalised payment experience while reinforcing the Bank’s commitment to advanced, convenient, and secure digital banking.

Now Enabled with Apple Pay

Further enhancing the digital payment experience, the Alliance Bank Visa Virtual Credit Card is now enabled with Apple Pay, allowing customers to use their iPhone, Apple Watch, iPad, and Mac as secure payment devices.

With Apple Pay, cardholders can make purchases easily in stores, online, and within apps through Face ID or Touch ID authentication, providing a fast, secure, and private checkout experience. Accepted by millions of merchants worldwide, Apple Pay complements the Alliance Bank Visa Virtual Credit Card by making everyday payments even more seamless across multiple Apple devices.

Supporting More Sustainable Banking Experiences

The fully digital nature of the Alliance Bank Visa Virtual Credit Card reduces the need for physical cards and paper-based application processes.

Its launch was held in conjunction with the Alliance Bank x Sayang Green 2.0 initiative, which encourages consumers to take practical steps towards more sustainable living and responsible consumption.

By combining digital convenience with reduced material use, Alliance Bank continues to advance lower-carbon banking experiences that align with the evolving preferences of modern consumers.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 31 July 2026 at Sunway Pyramid, in conjunction with the launch of Alliance Bank’s enhanced Visa Virtual Credit Card.

The recognition was received on stage by Gan Pai Li, Alliance Bank Group Chief Consumer Banking Officer, alongside David Lim, Alliance Bank Credit Card & Personal Loan Product Development Head; Michelle Chuah, Alliance Bank Credit Card & Personal Loan Head; and Alliance Bank Visa Virtual Credit Card Ambassadors Perry Kuan and Chan Fong, representing the leadership, product development, and customer-focused innovation behind this digital banking milestone.

Voices of Leadership

Reflecting on the recognition, Gan Pai Li, Alliance Bank Group Chief Consumer Banking Officer, shared:

“At Alliance Bank, our vision is to be The Bank For Life, which means remaining relevant to the way our customers live, spend, and manage their finances.

Convenient digital payment methods have become part of everyday life, and we believe banking should evolve with consumer lifestyles rather than require customers to adapt to outdated systems.

This ASEAN Records recognition affirms our commitment to continuously enhancing the Alliance Bank Visa Virtual Credit Card with secure, convenient, and rewarding features that give customers greater control and confidence in every transaction.”

About Alliance Bank Malaysia Berhad

Alliance Bank Malaysia Berhad provides financial and non-financial solutions across consumer, SME, corporate, commercial, and Islamic banking.

Guided by its brand purpose, “The Bank For Life,” Alliance Bank is committed to supporting the evolving needs of customers through meaningful, community-focused, and digitally enabled banking experiences.

Customers can access the Bank’s services through its network of retail branches, Privilege Banking Centres, Business Centres, and digital banking platforms.

For more information, visit:
https://www.alliancebank.com.my/

Alliance Bank Recognised by ASEAN Records for Pioneering a Fully Integrated Environmentally Friendly Consumer Bazaar Design

editor Building & Structure, News
Alliance Bank Recognised by ASEAN Records for Pioneering a Fully Integrated Environmentally Friendly Consumer Bazaar Design

ASEAN Records is proud to officially recognise Alliance Bank for achieving a meaningful sustainability milestone as the: First Consumer Bazaar Designed with Environmentally Friendly Principles Applied Uniformly Across All Functional Zones (2,988 sq ft bazaar installation with environmentally friendly design implemented consistently across all key functional zones).

This recognition highlights Alliance Bank’s leadership in embedding sustainability into real-world consumer engagement—demonstrating how environmentally responsible principles can be thoughtfully applied across every aspect of a public-facing event.

Embedding Sustainability Across the Entire Consumer Experience

Spanning 2,988 square feet, the consumer bazaar was intentionally designed with environmentally friendly principles applied uniformly across all functional zones, including exhibition areas, engagement spaces, activity zones, and transaction points.

Rather than treating sustainability as a standalone feature, the bazaar adopted a holistic design approach, ensuring that environmental considerations were consistently integrated throughout the entire layout and visitor journey. This reflects Alliance Bank’s belief that meaningful sustainability begins with everyday actions, where responsible choices are seamlessly incorporated into daily experiences.

The ASEAN Records recognition affirms Alliance Bank’s role in advancing eco-conscious design practices within consumer activations, setting a new benchmark for responsible engagement in the banking and financial services sector.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 16 January 2026 at IPC Shopping Centre.

The recognition was received on stage by Ms. Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank, together with Chan Fong, initiator of Sayang Green, acknowledging the collaboration behind this meaningful ESG consumer bazaar held from 16–18 January 2026.

This moment reflected the collective effort of partners who contributed to delivering a consumer-facing event where environmentally friendly principles were applied consistently across design, engagement, and experience.

Voices of Leadership

Reflecting on the recognition, Ms. Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank, shared:

“Sustainability should not be a slogan—it must be something people can experience and practise in their everyday lives. This recognition reflects Alliance Bank’s commitment to embedding environmentally responsible thinking into how we design experiences and engage with our customers.

Through initiatives like this environmentally friendly consumer bazaar, alongside solutions such as our Visa Virtual Credit Card (VCC)—a fully digital card solution that eliminates the need for physical cards, reduces plastic waste, and supports a greener planet—we aim to make sustainability practical, accessible, and impactful. We believe meaningful change begins with small, everyday actions.”

About Alliance Bank

Alliance Bank is a forward-looking financial institution committed to empowering individuals and businesses through innovative, responsible, and customer-centric banking solutions. Guided by its purpose as The Bank For Life, Alliance Bank continues to integrate sustainability, digital innovation, and everyday practicality into its products, services, and customer experiences.

By championing eco-conscious initiatives and secure digital banking solutions, Alliance Bank remains dedicated to driving positive change for customers, communities, and the environment across Malaysia and the ASEAN region.