Golden Jaguar Recognised by ASEAN Records for Highest 24K Gold-Plated Jewellery Sales

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Golden Jaguar Recognised by ASEAN Records for Highest 24K Gold-Plated Jewellery Sales

Golden Jaguar Jewellery has officially been recognised by ASEAN Records for achieving a historic milestone: “Highest Unit Sales of 24K Gold-Plated Accessories through Wholesale and Retail Channels by a Single Brand in a Year” — with 929,190 units sold between October 2024 and September 2025.

This achievement marks Golden Jaguar as the best-selling single jewellery brand in the ASEAN region, solidifying its leadership in the 24K gold-plated accessories market.

For Founder and Managing Director, David Cheah Wei Yep, the recognition represents more than sales success — it is a symbol of Malaysia’s growing creative and digital commerce capabilities.

“This honour is a reflection of our team’s dedication and innovation,” said Cheah at the ASEAN Records Gala Night in Kuala Lumpur.
“It marks a strong beginning as we expand beyond Malaysia into the broader Asian market. We’ve already launched operations in Thailand and plan to enter Indonesia next year.”

From Local Favourite to Regional Powerhouse

Founded over a decade ago, Golden Jaguar began as a modest jewellery retailer before evolving into Malaysia’s largest 24K gold-plated jewellery brand.

The brand’s success stems from a strong digital-first strategy.

“We’ve invested heavily in digital engagement — from targeted advertising to live-streaming. Building trust with online shoppers takes time and consistency, but today e-commerce is where the market thrives, and we’re proud to have led that transformation,” said Cheah.

Golden Jaguar currently offers over 1,000 jewellery designs, with a curated selection of 100 top-performing pieces marketed online in alignment with emerging fashion trends.

“We analyse what’s trending — from viral handbag styles to colour palettes — and design complementary jewellery to match,” explained Cheah.
“Our goal is to capture the customer’s taste while maintaining the look, feel, and quality of real gold.”

Earning Trust in the Digital Age

Selling jewellery online presents unique challenges, especially in establishing authenticity and customer confidence.
Golden Jaguar addresses this through high-quality product presentation and rigorous quality assurance.

“We ensure every detail — from photos to videos — reflects the true product. Customers make purchasing decisions based on what they see, so visuals and live demonstrations are crucial,” said Cheah.

Each piece undergoes testing to ensure its gold plating remains bright and tarnish-resistant, and the company adheres to ISO 9001 and SGS manufacturing standards to ensure quality consistency across all collections.

Designing for the Modern ASEAN Woman

Golden Jaguar’s main clientele are Malaysian women, particularly from the Malay community, who value elegant yet affordable luxury.

The brand’s growing presence in Thailand and plans for expansion across Southeast Asia reflect its cross-cultural appeal.

“We describe Golden Jaguar as ‘Youthful Luxury’ — stylish, attainable, and ideal for modern women,” said Cheah.

The Road Ahead

With operations now active in Thailand, Golden Jaguar is preparing to expand into Indonesia in 2026 through a franchise model.
While e-commerce remains at its core, the brand is also strengthening its physical retail presence by opening outlets in major shopping malls.

“We will continue strengthening our online ecosystem while scaling our offline franchise network,” Cheah said.
“Our next focus is enhancing packaging design and collaborating with lifestyle brands like Capybara to reach a wider audience.”

From its digital beginnings to regional acclaim, Golden Jaguar Jewellery exemplifies how a homegrown Malaysian brand, powered by digital strategy and creative innovation, can shine across borders — turning vision into victory.

About Golden Jaguar Jewellery

Established over a decade ago, Golden Jaguar Jewellery is Malaysia’s leading 24K gold-plated jewellery brand, renowned for its fusion of style, craftsmanship, and affordability. The brand is owned by Golden Jaguar Sdn. Bhd., with an expanding presence in ASEAN markets through e-commerce and retail partnerships. Golden Jaguar offers over 1,000 products, including necklaces, bracelets, earrings, and statement accessories, designed to bring accessible luxury to every woman.

Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

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Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

ASEAN Records proudly recognises Tastefully Malaysia Sdn Bhd and its founder Esther Fong for achieving an extraordinary milestone in the regional events industry with the official title: “Highest Total Number of Visitors Across a Series of Food Expos (Over 1.6 Million Visitors Across 16 Events Held from November 2024 to November 2025)”

Celebrating Culinary Culture and Regional Unity

This recognition honours Tastefully Malaysia’s remarkable contribution to promoting culinary heritage, entrepreneurship, and cross-cultural exchange through its nationwide series of food exhibitions.
Over the course of a single year, 16 major events were successfully organised across multiple Malaysian states, drawing more than 1.6 million visitors — a record-breaking turnout that reaffirms Malaysia’s position as a leading hub for food innovation and hospitality in ASEAN.

Founder Esther Fong expressed her gratitude upon receiving the recognition:

“This achievement reflects the passion and resilience of our exhibitors, partners, and visitors who continue to support local food entrepreneurs and celebrate Malaysia’s diverse culinary identity. We are proud to share this success with everyone who made Tastefully a household name in the food-expo scene.”

Empowering Entrepreneurs and Promoting ASEAN Flavours

Since its inception, Tastefully Malaysia has served as a powerful platform connecting local SMEs, F&B brands, and regional distributors. The expos not only spotlight homegrown delicacies but also create opportunities for small businesses to expand into ASEAN markets, fostering regional collaboration and economic growth.

About Tastefully Malaysia Sdn Bhd

Founded by Esther Fong, Tastefully Malaysia is one of the nation’s most established event organisers in the food and beverage sector. With a mission to bridge culinary passion and business growth, the company continues to redefine the exhibition landscape — inspiring millions of visitors to explore, experience, and enjoy ASEAN’s diverse flavours.

Charmaine Lim Yee Sim Makes History at South West Aerial Championship 2021 — Recognised by ASEAN Records

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Charmaine Lim Yee Sim Makes History at South West Aerial Championship 2021 — Recognised by ASEAN Records

In a landmark achievement for the region’s aerial arts community, Malaysian aerial artist Charmaine Lim Yee Sim has been officially certified by ASEAN Records for becoming the First Aerial Artist to Win Dual World-Level Titles in a Single Competition — earning both Overall Adult Champion and Aerial Hammock Solo Professional Champion at the 2021 South West Aerial Championship held in Britain.

The 2021 championship brought together elite aerialists from across the globe, competing across multiple disciplines in one of the world’s most respected platforms for aerial performance. Charmaine’s exceptional artistry, technical mastery, and creative choreography distinguished her performance, leading to a historic double victory — a feat never before achieved by a Southeast Asian performer.

This recognition by ASEAN Records marks a defining moment for Malaysia and the wider ASEAN performing arts scene, celebrating Charmaine Lim’s success as a milestone in regional creative excellence.

“My journey has been one of passion, persistence, and belief,” said Charmaine Lim Yee Sim.
“Winning both titles at an international competition was already a dream come true — but being recognised by ASEAN Records makes this achievement even more meaningful. I hope my story inspires more Southeast Asian artists to take flight — literally and figuratively.”

About ASEAN Records

ASEAN Records is the officially recognised record-keeping body for the ASEAN region, established with consent from the ASEAN Secretariat. Its creation followed over a year of evaluation and consultations among ASEAN member states — symbolising its official legitimacy as a regional platform dedicated to celebrating measurable excellence across Southeast Asia.

Through its recognition and certification programmes, ASEAN Records shines a spotlight on exceptional achievements by individuals, organisations, and enterprises that set new benchmarks in their respective fields — from innovation and entrepreneurship to arts, culture, and social impact.

Inspiring the Next Generation

Charmaine Lim Yee Sim’s recognition represents more than an individual triumph — it signifies the growing presence of Southeast Asia in the global performing arts landscape.

Her success not only elevates Malaysia’s standing in international creative circles but also encourages aspiring performers throughout ASEAN to pursue their passion with courage and confidence.

ASEAN Records remains committed to documenting and celebrating such stories — proof that Southeast Asia’s talents can, and do, soar on the world stage.

De Angels Recognised by ASEAN Records for Longest-Running Disability-Inclusive Charity Initiative

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De Angels Recognised by ASEAN Records for Longest-Running Disability-Inclusive Charity Initiative

De Angels Event Management, founded and led by Bibi Chang, has been officially recognised by ASEAN Records for achieving the milestone title: “Longest-Running Annual Disability-Inclusive Charity Initiatives, Including a Fashion Runway Series with the Largest OKU and Cross-Community Participation, Founded and Led by an OKU since 2016.”

Over the past decade, Bibi Chang’s Shape Me Up series has united persons with disabilities (OKU), volunteers, designers, and members of the public in a historic celebration of inclusivity, empowerment, and compassion — making it Malaysia’s first and only long-running charity event of its kind.

A Journey of Empowerment and Inclusion (2016–2025)

The inaugural Inclusivity Charity Fashion Show (2016) featured a groundbreaking lineup of elderly participants, orphans, transgender individuals, HIV-positive persons, and five OKU models — setting the foundation for a decade-long movement for inclusive empowerment.

Highlights over the years include:

  • 2017 – “The Sky’s The Limit”: 18 orphans, 15 OKU, and 5 local artists took to the runway.
  • 2018 – Asia Spinal Cord Injury Beauty & Warrior Pageant (Taiwan): 7 Malaysians with spinal cord injuries represented the nation alongside 7 volunteers.
  • 2019 – “NOW D’Greatest Show”: 20 children with cerebral palsy walked the runway with volunteers’ support.
  • 2020–2023 – Community Relief Efforts: During the pandemic and floods, De Angels led food and aid distributions to OKU homes, including Sri Muda, Shah Alam (2021).
  • 2021 – “Love & Care 50 Mother’s Day Campaign”: 1,000 gift sets were sold, employing single mothers, dialysis patients, and OKU individuals.
  • 2022 – Christmas Gift Campaign: Benefited 15 single mothers with financial aid.
  • 2023 – Wesak Day Rice Distribution: 1,000 food packs distributed by children volunteers.
  • 2024 – Vegetarian Meal & Mooncake Drive: Provided meals to underprivileged families.
  • 2025 – “Shape Me Up” Disability Runway Show: The grandest edition yet — featuring OKU models, Malaysian artists, and community ambassadors in a celebration of confidence and solidarity
“Shape Me Up is not just a show — it’s a movement,” said Bibi Chang, Founder and OKU advocate.
“As an OKU myself, I wanted to build a platform where every individual, regardless of ability, can shine. This recognition belongs to every participant, volunteer, and supporter who believes that inclusivity is not a concept — it’s a community.”

A First in ASEAN’s Event and Charity Landscape

The ASEAN Records recognition highlights De Angels’ pioneering role in promoting diversity, accessibility, and social inclusion through creative events.

Unlike conventional charity galas, Shape Me Up integrates art, fashion, and performance as instruments of awareness and empowerment — with each show curated by OKU-led teams and supported by cross-community collaborations.

This recognition marks a new chapter in ASEAN’s disability advocacy and creative industries, reinforcing Malaysia’s leadership in inclusive event management.

About De Angels Event Management

Founded by Bibi Chang, De Angels Event Management is a Malaysian social enterprise dedicated to organising inclusive, charitable, and empowering events. Through its flagship programme Shape Me Up, the company champions disability inclusion, women’s empowerment, and youth participation across multiple creative industries — redefining how fashion and charity intersect with purpose.

Mark & Pinky Officially Recognised by ASEAN Records and ASIA Records for Record-Breaking Costume-Change Illusion

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Mark & Pinky Officially Recognised by ASEAN Records and ASIA Records for Record-Breaking Costume-Change Illusion

In Internationally acclaimed illusionist duo Mark & Pinky have been officially recognised by ASIA Records and ASEAN Records for achieving an extraordinary milestone in stage magic: “Most Costume Change Illusions Performed in 55 Seconds – 30 Transformations”

Performing live before a spellbound audience, Mark & Pinky stunned the world by completing 30 costume changes in just 55 seconds — a feat of precision, timing and artistry that redefines global standards for quick-change illusions

A Legacy of Innovation and Excellence

With a track record of international awards — including the Merlin Award and Guinness World Records titles — Mark & Pinky have long been at the forefront of illusion artistry. Their latest milestone builds upon years of reinvention, technical precision and global stage presence.

Their act blends theatrical flair, dance, timing and wardrobe engineering with seamless transitions, delivering not just spectacle—but a new standard in performance entertainment.

What’s Next?

Following this landmark achievement, Mark & Pinky plan to expand their act, integrating digital visuals, interactive audience elements and regional touring across ASEAN. Their ambition? To bring world-class illusion entertainment out of Malaysia and into major capitals across Southeast Asia.

“We’re honoured to lead this moment—and we’re committed to raising the bar further,” added the duo.

About Mark & Pinky

Mark & Pinky, powered by Vivas Magic Entertainment, are Malaysia’s internationally acclaimed illusionist duo. Known for their quick-change mastery, grand illusions and corporate entertainment expertise, they have performed across Asia and earned multiple records and accolades.

Dessini Officially Recognised by ASEAN Records for Highest Number of Cookware Units Sold in a Year

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Dessini Officially Recognised by ASEAN Records for Highest Number of Cookware Units Sold in a Year

Homegrown Malaysian brand Dessini, under its parent company Chiwawa Asia Sdn. Bhd., has been officially recognised by ASEAN Records for achieving a groundbreaking milestone in the region’s household goods industry: Highest Number of Cookware Units Sold in a Year

The recognition honours Dessini’s achievement for its exceptional cookware sales performance, with 1,919,980 units sold between September 2024 and August 2025 — including 327,297 cookware sets across 2,030 product variants.

This milestone reflects Malaysia’s growing prominence in the manufacturing and e-commerce sectors, and highlights Dessini’s leadership in delivering quality, innovation, and affordability to households across the region.

A Malaysian Brand That Brings Global Quality Home

Founded with a simple yet powerful mission — “To Bring Quality Closer to Every Home” — Dessini has become one of Malaysia’s most trusted kitchenware brands. Known for its balance of performance, style, and affordability, Dessini continues to elevate the everyday cooking experience for families across the country.

In 2025, the brand’s remarkable sales performance set a new benchmark for the local kitchenware industry, solidifying its position as a household name synonymous with reliability and value.

The Power of Chiwawa Asia’s E-Commerce Ecosystem

As the driving force behind Dessini’s growth, Chiwawa Asia has built one of Malaysia’s most successful e-commerce ecosystems — connecting manufacturers, retailers, and consumers through a fully integrated digital and physical retail network.

By combining online platforms such as Shopee, TikTok Shop, and Lazada with strong offline partnerships and nationwide retail activations, Chiwawa Asia ensures that Dessini’s products are accessible to every corner of Malaysia.

“We listen to what Malaysian families need — practical, durable, and affordable cookware — and we deliver products that meet those needs without compromise.”
“This recognition represents the hard work of our team and the loyalty of our customers,” said Miki Yap from Chiwawa Asia.

Commitment to Innovation and Sustainability

Dessini’s growth is anchored in continuous product innovation. The brand’s flagship 12-Piece Premium Non-Stick Cookware Set remains one of its top sellers, praised for its advanced heat distribution, durable non-stick coating, ergonomic design, and elegant appearance.

In addition, Dessini is taking proactive steps toward environmental sustainability. Its cookware now uses PFOA-free coatings, and all packaging has transitioned to recyclable cardboard materials, reflecting the brand’s dedication to greener manufacturing practices.

Expanding Horizons Across ASEAN

With its record-breaking success in Malaysia, Chiwawa Asia is now expanding its regional footprint. The company aims to introduce Dessini to key ASEAN markets through strategic collaborations and product diversification — including smart kitchen appliances, home electronics, and premium beverage tools.

“Our ambition is clear — to make ‘Made in Malaysia’ a mark of world-class quality,” added the spokesperson.
“Through innovation and consistency, we want to establish Dessini as the most trusted kitchenware brand in Malaysia and a leading household name across Southeast Asia.”

About Chiwawa Asia

Chiwawa Asia is Malaysia’s leading e-commerce and digital distribution platform, offering a comprehensive range of consumer and industrial goods. Its integrated retail ecosystem empowers brands with logistics, marketing, and analytics solutions — helping them grow sustainably across Malaysia and the wider ASEAN region.

Dessini is one of the nation’s fastest-growing kitchenware brands, specialising in affordable, high-quality cookware and appliances designed for modern lifestyles. With over 2,000 product variants and a commitment to excellence, Dessini continues to bring convenience, performance, and style to kitchens across the region.

Birkin International Hotel Recognised by ASEAN Records for Pioneering ESG Implementation in Luxury Hospitality

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Birkin International Hotel Recognised by ASEAN Records for Pioneering ESG Implementation in Luxury Hospitality

ASEAN Records is proud to officially recognise Birkin International Hotel for achieving a groundbreaking regional milestone, as the: First & Largest ESG Systems Deployment at Launch by a Five-Star Hotel (12 Initiatives Across 5 Sustainability Categories)

This recognition underscores the hotel’s role as a leader in sustainable hospitality — redefining luxury through environmental responsibility, innovation, and holistic well-being.

Leading the Future of Responsible Travel

Located in Melaka, Birkin International Hotel is a new-generation five-star destination built with sustainability at its core. At the time of launch, the hotel implemented the highest number of ESG systems in ASEAN for a newly launched luxury hotel, spanning across five key pillars of Environmental, Social, and Governance impact.

The 12 initiatives officially recognised include:

Water (4 Initiatives)

• In-house RO water bottling system (reducing bottled water dependency)

• Rainwater harvesting for irrigation and utilities

• Smart irrigation reuse system
• Sewage Treatment Plant for sustainable water management

Energy (2 Initiatives)

• Smart HVAC system to optimize energy usage

• Motion-sensor LED lighting across guest and back-of-house areas

Waste (2 Initiatives)

• On-site composting system

• Minimization and recycling of single-use plastics

Mobility (3 Initiatives)

• EV charging stations for guests

• Dedicated EV shuttle service

• EV patrol bike for hotel security team

Community (1 Initiative)

• Food Bank Program (Bank Makanan Birkin) — a flagship CSR project to support underserved communities

These efforts reflect a deeply integrated approach to sustainable operations, positioning Birkin International Hotel as an ESG benchmark for the hospitality sector not only in Malaysia, but across Southeast Asia.

A Milestone Event of Impact and Recognition

The official ASEAN Records certificate was proudly presented to Mr. Simon Tan, General Manager of Birkin International Hotel, during the Birkin Food Bank Launch Ceremony and Memorandum of Understanding signing, held on 30 October 2025 at the hotel’s Ballroom 2.

Graced by senior representatives from the Ministry of Domestic Trade and Cost of Living (KPDN), the event brought together government stakeholders, partners, media, and NGO collaborators — celebrating the hotel’s leadership in both sustainable hospitality and social responsibility.

About Birkin International Hotel

As part of the award-winning Birkin Hotels portfolio, Birkin International Hotel in Melaka offers guests a luxurious five-star experience grounded in environmental consciousness and community values. The brand’s motto — “Live the Exceptional” — is reflected in its bold design, personalised guest services, and unwavering commitment to making every stay meaningful.

With a powerful combination of sustainability systems, green design, and impactful social programs, Birkin International Hotel is setting new standards for ESG excellence in ASEAN’s travel and tourism landscape — proving that world-class hospitality and responsible development can go hand in hand.

Andaman Grand Ballroom Recognised By ASEAN Records For The Largest Single-Floor Thematic Ballroom in a City Centre

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Andaman Grand Ballroom Recognised By ASEAN Records For The Largest Single-Floor Thematic Ballroom in a City Centre

ASEAN Records is proud to officially recognise Andaman Grand Ballroom for achieving a significant milestone in the regional hospitality and events industry, as the: Largest Single-Floor Thematic Ballroom in a City Centre with Fully Integrated Lighting and Sound System (Total capacity: over 1,500 guests)

This recognition highlights the Andaman Group’s commitment to creating landmark spaces that combine scale, elegance, and state-of-the-art functionality — redefining how large-scale events and celebrations are experienced in Malaysia’s bustling capital.

A Milestone in Urban Event Luxury

Strategically located in the heart of Kuala Lumpur, the Andaman Grand Ballroom stands as a testament to visionary architecture and grand-scale event planning. The venue features a fully integrated audio-visual system, majestic chandeliers, customisable lighting, and flexible layout capabilities that can accommodate over 1,500 guests in a single floor — making it one of the most impressive event spaces in the city centre.

Designed to host everything from weddings and gala dinners to corporate launches and cultural showcases, the ballroom’s thematic concept blends contemporary aesthetics with traditional elegance, offering a uniquely immersive experience for both organisers and guests.

Honouring the Achievement

The official ASEAN Records certificate was proudly presented to Peter Tey, Managing Director of Andaman Group, and Dato’ Seri Raymond Yu Zhenhui, in celebration of this milestone. These records reflects the group’s ongoing pursuit of excellence in property development, hospitality, and event infrastructure across Malaysia.

In his remarks, Peter Cheng shared:

“This recognition from ASEAN Records is not just about size — it’s about vision, execution, and purpose. The Andaman Grand Ballroom was built to become a signature space for the people, for celebrations, and for legacies. We’re proud to contribute to Malaysia’s position as a destination for world-class events.”

About Andaman Group

Andaman Group is a leading Malaysian property and lifestyle development group known for delivering high-impact commercial concepts and lifestyle destinations. With a focus on experience-driven spaces, the Group continues to innovate across sectors — from hospitality and food & beverage to real estate and events — championing Malaysia’s role as a regional hub for creativity, commerce, and culture.

Melix Lab Recognised by ASEAN Records for Pioneering Scalp Care Innovation

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Melix Lab Recognised by ASEAN Records for Pioneering Scalp Care Innovation

ASEAN Records is proud to officially recognise Melix Lab for achieving a historic industry-first milestone with its launch of a revolutionary scalp care product, as the: “First Dermatologically Tested Two-Phase Scalp Purifying Pre-Shampoo with AHA+PHA Created and Designed as the First Step of Hair Wash”

This recognition sets a new regional benchmark in the haircare and personal wellness sector — validating Melix Lab’s commitment to functional innovation, scientific formulation, and transformative results in scalp health.

Introducing a New Era of Pre-Shampoo Science

Melix Lab is an advanced line by Melix, a Malaysian-born brand founded in 2016, known for its focus on gentle, plant-based formulations. While Melix built its foundation on mild and soothing haircare, Melix Lab elevates this promise by introducing active ingredients to address persistent scalp issues — blending clinical precision with natural efficacy.

Its debut innovation — the Two-Phase Scalp Purifying Pre-Shampoo — is dermatologically tested and scientifically formulated with AHA (Alpha Hydroxy Acid) and PHA (Polyhydroxy Acid). Designed to be the first step before shampoo, the product gently exfoliates, detoxifies, and balances the scalp — enhancing absorption and effectiveness of subsequent haircare steps.

This marks a paradigm shift in hair washing routines, where pre-shampooing becomes essential to long-term scalp wellness and hair vitality.

A Celebrated Launch with Industry Experts

The official ASEAN Records certificate presentation was held on 27 October 2025 during the Melix Lab Launch Event at TRX, Kuala Lumpur. The event brought together media, beauty professionals, influencers, and brand partners to celebrate this groundbreaking achievement.

The certificate was proudly received by Joanne, COO & CFO, and Bing, CEO & CMO, of Melix. The product innovation was presented alongside Tony, renowned Taiwanese celebrity hairstylist and Melix Lab’s 2025 Brand Ambassador, who lauded the product’s scientific approach and ease of integration into modern routines.

Popular beauty influencer Anjoe Koh, who collaborated with the brand for the launch campaign, also joined the event to share her experience and insights into consumer responses.

From Vision to Recognition

The launch also featured interactive stations, scalp analysis experiences, and product sampling — all designed to educate consumers about healthy hair rituals and the importance of scalp priming.

“We created Melix Lab to solve the root of the problem — the scalp. Our new two-phase pre-shampoo is the result of years of research and testing. To now be recognised by ASEAN Records for this breakthrough affirms our belief that true hair beauty starts at the scalp,” said Joanne, during her opening remarks.

About Melix & Melix Lab

Founded in 2016, Melix is a Malaysian haircare brand known for its natural, mild, and sulfate-free products. Over the years, it has built a loyal following through transparency, wellness education, and personalised formulations.

Melix Lab, the brand’s premium extension, is designed for more targeted scalp care — combining luxury, minimalism, and clinical performance. All Melix Lab products are dermatologically tested, with enhanced vitamins, oils, and patented delivery systems — offering results without compromising on gentleness.

With this ASEAN Records recognition, Melix Lab continues to lead the charge in reimagining haircare, one innovation at a time.

GinsengWorld Biotech Recognised by ASEAN Records for Two Regional Milestones in the Ginseng Wellness Industry

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GinsengWorld Biotech Recognised by ASEAN Records for Two Regional Milestones in the Ginseng Wellness Industry

ASEAN Records is proud to officially recognise GinsengWorld Biotech for achieving two significant records in the health and direct-selling sector:

First and Most Comprehensive Pesticide-Free Ginseng Product Line by a Direct Selling Company with In-House Biotech Cultivation and Production since 2005 (24 SKUs, land area appox. 200,000 sq. ft., build-up area approx. 76,000 sq.ft.)

Largest Membership Base in a Direct Selling Company Specializing in Ginseng Products since 2005 (11932 members)

These accolades mark a pivotal moment for GinsengWorld — a leading pioneer in ginseng-based biotechnology — reflecting its unwavering commitment to health innovation and regional impact.

A Pioneer in Biotech Wellness Since 2005

Founded with the mission of “Invest in Health, Invest in the Future,” GinsengWorld Biotech has grown into one of ASEAN’s most recognisable wellness enterprises, backed by nearly two decades of expertise in biotech cultivation, research, and direct selling of ginseng products.

With a 200,000 sq. ft. land area and 76,000 sq. ft. build-up facilities, the company has developed an industry-leading product line of 24 pesticide-free ginseng SKUs — a remarkable feat that reinforces its dedication to purity, innovation, and efficacy.

Through its unique direct selling model, GinsengWorld has cultivated the largest ginseng-focused membership network in the region, with over 11,932 members benefiting from business opportunities, community-driven wellness, and professional growth.

A Landmark Moment of Recognition at the GinsengWorld Conference

The official ASEAN Records certificate was proudly presented to Hsieh Lung Fei, Managing Director of GinsengWorld Biotech, during the GinsengWorld Conference held at HXC Grand Ballroom, Setia Alam, on 25 October 2025.

This landmark event themed “The New Era of the Ginseng Economy: Invest in Health, Invest in the Future” gathered over 1,000 attendees and industry stakeholders from across ASEAN and beyond — celebrating the evolution of ginseng as a billion-dollar wellness frontier.

Organised with an electrifying lineup of seminars, brand showcases, and recognition moments, the highlight of the day was the ASEAN Records ceremony and a powerful keynote by Mr. Hsieh, who shared the company’s journey, vision, and impact across borders.

A Word from the Founder

“This recognition by ASEAN Records affirms the heart of our mission — to elevate ginseng as a world-class health solution built on biotech excellence. We thank all our partners, members, and teams who have believed in our cause from the very beginning,” said Dr Hsieh Lung Fei.

About GinsengWorld Biotech

Founded in 2005, GinsengWorld Biotech is a Malaysian-based wellness company specialising in the cultivation, processing, and direct selling of pesticide-free ginseng products. Through continuous investment in biotechnology and wellness education, the company has grown a robust membership ecosystem, driving health awareness and entrepreneurial empowerment across the ASEAN region.

With its comprehensive product line and industry-first cultivation facilities, GinsengWorld continues to shape the ginseng economy of tomorrow — one rooted in tradition, powered by science, and driven by people.