ASDEH Group Recognised by ASEAN Records for Achieving the Highest Average Occupancy Rate Over 12 Months

ASDEH Group Recognised by ASEAN Records for Achieving the Highest Average Occupancy Rate Over 12 Months

ASEAN Records is proud to officially recognise ASDEH Group for achieving a significant milestone in the regional short-term rental and property management sector as the: Highest Average Occupancy Rate Achieved by a Short-Term Rental Management Company Over 12 Months (91.12% across 802 units in 2 cities, Aug 2024 – Jul 2025)

This recognition underscores ASDEH Group’s exceptional operational capability, data-driven execution, and unwavering commitment to delivering high-quality accommodation experiences to travellers, tenants, and property partners.

A New Benchmark in Short-Term Rental Performance

Founded on a mission to professionalize the short-term rental landscape in Malaysia, ASDEH Group has rapidly grown into one of the country’s foremost accommodation management companies — known for turning residential units into high-performing, hotel-standard assets.

The achievement of a 91.12% average occupancy rate across 802 units in Kuala Lumpur and Johor Bahru represents an extraordinary level of efficiency in a competitive market often challenged by seasonal fluctuations, supply surges, and shifting travel behaviour.

ASDEH Group’s success is driven by:

  • Advanced revenue and yield optimisation systems
  • Round-the-clock operational teams ensuring consistency and guest satisfaction
  • Data-centric decision-making to maximise booking performance
  • Strong partnerships with property owners, developers, and OTA platforms
  • Premium guest management standards that elevate the short-stay experience

This milestone sets a new performance benchmark for short-term rental operators across ASEAN.

A Milestone Ceremony of Recognition

The official ASEAN Records certificate was formally presented on 22 October 2025, during the ASEAN Records Gala Night 2025, a distinguished gathering at the Andaman Grand Ballroom, Kuala Lumpur, where industry leaders, partners, and honourees were celebrated.

The certificate was proudly received by Steven Lee, Chief Executive Officer, together with Khai, Director, representing ASDEH Group’s leadership and the collective effort of the entire organization.

This recognition marks a defining moment in the company’s journey — acknowledging ASDEH Group’s commitment to excellence, innovation, and regional leadership in the property management ecosystem.

A Word from Leadership

Reflecting on the milestone, Steven Lee, Chief Executive Officer of ASDEH Group, shared:

“This recognition from ASEAN Records is a powerful validation of our team’s dedication. Achieving such a high sustained occupancy rate is the result of precision, discipline, and a deep commitment to serving both property owners and guests. We will continue to raise industry standards and redefine what world-class short-term rental management looks like in ASEAN.”

About ASDEH Group

ASDEH Group is a Malaysian short-term rental and accommodation management company specializing in transforming residential units into high-yield hospitality-grade stays. With operations spanning Kuala Lumpur and Johor Bahru, the company offers:

  • Professional short-term rental management
  • Hotel-grade housekeeping and operations
  • Revenue optimisation and data analytics
  • Interior concept design and unit transformation
  • Owner support services and long-term asset management

Through innovation and operational excellence, ASDEH Group continues to lead the region’s evolving property-hospitality ecosystem.

For more information, visit: https://www.asdehgroup.com

Jonker Walk Heritage Zone recognised by ASEAN Records as the Oldest and Densest Pre-War Row-Shophouse Complex in Continuous Use Since c.1700

Jonker Walk Heritage Zone recognised by ASEAN Records as the Oldest and Densest Pre-War Row-Shophouse Complex in Continuous Use Since c.1700

The iconic Jonker Walk Heritage Zone in Melaka, Malaysia has been officially recognised by ASEAN Records as the:Oldest and Densest Pre-War Row-Shophouse Complex in Continuous Use Since c.1700

This dual recognition celebrates Jonker Walk’s unmatched historical value and living heritage, as a vibrant cultural-commercial hub that has remained continuously in use for over 325 years.


A Cultural Landmark of Regional Significance

Located in the heart of Melaka’s UNESCO World Heritage City, the Jonker Walk Heritage Zone is home to more than 1,000 pre-war shophouses that span an area of 332,310.32 square metres (≈33.23 hectares). These structures, featuring unique architectural styles and functions, line the streets at an average density of 15 shophouses per 100 metres — making it the densest known continuous stretch of its kind in the ASEAN region.

The shophouses, also known as “kedai-kedai runcit warisan” or “骑楼” in Chinese, have served generations of merchants, artisans, and families — maintaining their economic and cultural relevance since the early 1700s.


Presentation of the Certificate

The presentation was held during the “Explore Malaysia with Wira, Manja, Tuah & Teja” campaign, which also marked the official build-up to Visit Malaysia Year 2026 and Visit Melaka Year 2026.

The event saw a lively turnout with participation from government representatives, tourism, local businesses, media, and the public — underscoring Jonker Walk’s role as a beacon of heritage and tourism for Malaysia and the broader ASIA community.

Yang Berbahagia Datuk Wira Gan Tian Loo, Chairman of the Jonker Walk Committee

A Living Testament of ASIA Heritage

This recognition not only honours the age and density of the architectural zone, but also celebrates the continued community-driven preservation of Melaka’s heritage.

Jonker Walk today remains a living, thriving example of:

  • Historic multicultural coexistence
  • Adaptive reuse of heritage buildings
  • Generational commerce and artisanal traditions
  • Cultural tourism excellence

The dual listing by ASEAN Records and ASIA Records ensures that Jonker Walk’s legacy will be preserved, celebrated, and passed on to future generations as a symbol of ASEAN’s rich cultural identity.

Birkin International Hotel Recognised by ASEAN Records for Pioneering ESG Implementation in Luxury Hospitality

Birkin International Hotel Recognised by ASEAN Records for Pioneering ESG Implementation in Luxury Hospitality

ASEAN Records is proud to officially recognise Birkin International Hotel for achieving a groundbreaking regional milestone, as the: First & Largest ESG Systems Deployment at Launch by a Five-Star Hotel (12 Initiatives Across 5 Sustainability Categories)

This recognition underscores the hotel’s role as a leader in sustainable hospitality — redefining luxury through environmental responsibility, innovation, and holistic well-being.

Leading the Future of Responsible Travel

Located in Melaka, Birkin International Hotel is a new-generation five-star destination built with sustainability at its core. At the time of launch, the hotel implemented the highest number of ESG systems in ASEAN for a newly launched luxury hotel, spanning across five key pillars of Environmental, Social, and Governance impact.

The 12 initiatives officially recognised include:

Water (4 Initiatives)

• In-house RO water bottling system (reducing bottled water dependency)

• Rainwater harvesting for irrigation and utilities

• Smart irrigation reuse system
• Sewage Treatment Plant for sustainable water management

Energy (2 Initiatives)

• Smart HVAC system to optimize energy usage

• Motion-sensor LED lighting across guest and back-of-house areas

Waste (2 Initiatives)

• On-site composting system

• Minimization and recycling of single-use plastics

Mobility (3 Initiatives)

• EV charging stations for guests

• Dedicated EV shuttle service

• EV patrol bike for hotel security team

Community (1 Initiative)

• Food Bank Program (Bank Makanan Birkin) — a flagship CSR project to support underserved communities

These efforts reflect a deeply integrated approach to sustainable operations, positioning Birkin International Hotel as an ESG benchmark for the hospitality sector not only in Malaysia, but across Southeast Asia.

A Milestone Event of Impact and Recognition

The official ASEAN Records certificate was proudly presented to Mr. Simon Tan, General Manager of Birkin International Hotel, during the Birkin Food Bank Launch Ceremony and Memorandum of Understanding signing, held on 30 October 2025 at the hotel’s Ballroom 2.

Graced by senior representatives from the Ministry of Domestic Trade and Cost of Living (KPDN), the event brought together government stakeholders, partners, media, and NGO collaborators — celebrating the hotel’s leadership in both sustainable hospitality and social responsibility.

About Birkin International Hotel

As part of the award-winning Birkin Hotels portfolio, Birkin International Hotel in Melaka offers guests a luxurious five-star experience grounded in environmental consciousness and community values. The brand’s motto — “Live the Exceptional” — is reflected in its bold design, personalised guest services, and unwavering commitment to making every stay meaningful.

With a powerful combination of sustainability systems, green design, and impactful social programs, Birkin International Hotel is setting new standards for ESG excellence in ASEAN’s travel and tourism landscape — proving that world-class hospitality and responsible development can go hand in hand.

11,520 Drummers Unite in Penang for Historic ASEAN Records Breaking Performance

11,520 Drummers Unite in Penang for Historic ASEAN Records Breaking Performance

In a breathtaking display of rhythm, unity, and cultural harmony, Pertubuhan Penyelidikan Kebudayaan dan Kesenian Bai Shi Yin, in collaboration with Auto-City Group, Yayasan Sakti, BSY R&D, Oriental Drums (International), and BSY Cultural Arts, has been officially recognised by ASEAN Records for the extraordinary milestone: “Largest Simultaneous Performance of Oriental Drums, Malay Drums, Indian Drums, and Resonant Objects as Drums.”

This landmark event took place at Stadium Batu Kawan, Penang, where a staggering 11,520 drummers gathered in unified rhythm — transcending tradition, age, and background to create a powerful moment of sound and soul.


An Unforgettable Tapestry of Drumming Traditions

The historic performance brought together a rich and diverse array of percussion instruments and drumming traditions, including:

  • Malay Kompang Drums
  • Oriental Drums
  • Indian Traditional Drums
  • Golden Drums, Red Drums, African Drums, Japanese Taiko Drums
  • Wellness Drums, Hand Drums, Family Drums
  • Chinese Drums, performed using originally composed Chinese Drum Scores by Bai Shiyin

This awe-inspiring ensemble not only demonstrated the musical diversity of ASEAN, but also showcased the unifying power of rhythm to connect cultures, generations, and communities through a single shared beat.


Official Remarks: A Vision for Cultural Collaboration

In his official address, Penang Chief Minister YAB Chow Kon Yeow expressed pride in Penang hosting this ASEAN-scale achievement:

“This is more than just a record. It is a profound reflection of Penang’s cultural inclusiveness and Malaysia’s ability to lead in meaningful, multicultural celebrations. I congratulate the organisers and all 10,000 participants who made this historic moment possible.”

About the Chinese Drum Scores by Bai Shiyin

A central element of the event was the performance of Chinese Drums using custom-created drum scores developed by Bai Shiyin — a globally respected scientist, moral educator, and innovator in Eastern life sciences.

Recognised as the first permanent ambassador of the Malaysian Technology Inventors Association and one of the Top Ten Role Models among Global Chinese, Bai Shiyin shared her vision during the event’s press conference:

“Drumming should not be a performance reserved for the few, but a joyful, healing, and empowering experience that belongs to everyone.”

Her Chinese Drum Scores are simple, inclusive, and accessible — designed to be learned by anyone regardless of age, ability, or background. More than just a music method, the scores aim to:

  • Reduce time spent on video games among youth
  • Spread joy and energy, especially to the elderly
  • Promote mental wellness, helping individuals overcome anxiety and fear post-pandemic
  • Encourage participation from children with special needs
  • Cultivate teamwork, discipline, and character education through the World Harmony Drum initiative

The Impact of Rhythm: Drumming With Purpose

Teachers and community leaders who have adopted Bai Shiyin’s method have reported transformative outcomes:

  • Improved student discipline
  • Peaceful conflict resolution in schools
  • Stronger focus, creativity, and collaboration among children
  • Greater sense of inclusion and belonging across communities

Through this 11,520-strong performance, the organisers demonstrated how music and rhythm can be powerful tools for cultural diplomacy, emotional healing, and social progress.


A Cultural Milestone for the ASEAN Region

The success of this record-breaking event lies not just in numbers, but in the deeply human values it represents: unity in diversity, cultural pride, and the universal language of music.

By bridging Malay, Indian, Chinese, Japanese, African, and other percussion traditions, the event sent a powerful message of harmony, resilience, and hope — especially important in the post-pandemic era.

The 11,520-drummer performance is not just a world-class spectacle. It is a living symbol of what can be achieved when art, purpose, and people come together.

Joy Paradise Holidays Recognised by ASEAN Records for Most Travellers Served in Customised Japan Tours

Joy Paradise Holidays Recognised by ASEAN Records for Most Travellers Served in Customised Japan Tours

Joy Paradise Holidays (乐乐游), Malaysia’s leading Japan-focused travel agency, has been officially recognised by ASEAN Records for achieving the title: First Japan-Focused Travel Agency to Serve the Most Travellers in Private Customised Japan Tours in One Year (16,865 Travellers, 2024).

The ASEAN Records certificate was proudly received by Dominic Teh, CEO of Joy Paradise Holidays, during the presentation held at the MITEC MATTA Fair 2025. The momentous occasion was witnessed by esteemed guests including Dato’ Seri Norman Pang, renowned entrepreneur, popular radio DJ Jeff Chin, and influencer duo Alvin & Ah Ma.


Pioneering Private Customised Japan Travel

Joy Paradise Holidays has carved out a distinctive niche by specialising in private, customised travel experiences to Japan. With services spanning personalised itineraries, chauffeured tours, family-friendly packages, and senior travel solutions, the agency has become a trusted partner for travellers seeking authentic and seamless journeys across Japan.

In 2024 alone, Joy Paradise Holidays successfully served 16,865 travellers, setting a new benchmark for customised Japan travel in the ASEAN region.

“This achievement is not just about numbers—it’s about trust. Every traveller who chooses us is part of the Joy Paradise family. We’re honoured to turn their Japan dreams into reality,” said Dominic Teh, CEO of Joy Paradise Holidays.


Strengthened by Brand Ambassadors

In conjunction with the ASEAN Records recognition, Joy Paradise Holidays also announced the appointment of new brand ambassadors. Dato’ Seri Norman Pang and DJ Jeff Chin join the existing line-up of DJ Yen Wei En, influencer duo Alvin & Ah Ma, and travel content creator Chanwon.

Together, these ambassadors embody the brand’s mission to inspire communities across all walks of life to explore Japan in new and meaningful ways.


Looking Ahead

With this recognition, Joy Paradise Holidays officially enters the ASEAN Records, joining other pioneering companies and changemakers across Southeast Asia.

The company remains committed to expanding its personalised Japan tours, unlocking more unique experiences, and inspiring even more ASEAN travellers to discover Japan’s beauty and culture. For more information please visit https://joyparadiseholidays.com/

Bangi Resort Hotel Recognized as ASEAN’s First Durian Friendly Hotel and Resort Since 2018

Bangi Resort Hotel Recognized as ASEAN’s First Durian Friendly Hotel and Resort Since 2018

In a delicious celebration of local culture and hospitality innovation, Bangi Resort Hotel has officially been recognized by ASEAN Records as the First Durian Friendly Hotel and Resort, a distinction it has proudly held since 2018.

The recognition was presented during the Bangi Bridges Networking Event held at the Tee Off Lounge on 13 June 2025, attended by hospitality leaders, guests, media, and ASEAN Records representatives. The event featured an interactive Durian Challenge, pre-dinner networking, and a durian party celebrating the King of Fruits in signature Bangi style.


Pioneering Hospitality with a Local Twist

Bangi Resort Hotel made history by becoming the first hotel in the region to officially allow durian consumption on its premises, offering a dedicated space where guests can savor fresh durian in comfort, without concern. This innovative approach caters to both domestic and international guests who want to indulge in the iconic fruit without compromising on convenience or hotel experience.

The hotel partners exclusively with award-winning local farmers, some of whom have clinched prestigious titles at the World Durian Championship, ensuring that only top-quality durians—like Musang King and Black Thorn—are served on-site. This partnership guarantees that guests enjoy an authentic, premium durian experience unlike anywhere else in the hospitality sector.


More Than Just a Hotel — A Cultural Destination

“Being durian-friendly is not just a gimmick—it’s our way of celebrating Malaysia’s rich culinary heritage and offering guests a truly memorable stay,” said Mr Soh Chung-Ky, Executive Director, Bangi Resort Hotel.

By championing local agriculture, promoting food tourism, and creating welcoming spaces for cultural appreciation, Bangi Resort Hotel has successfully elevated the traditional hotel experience into a flavorful celebration of Malaysian identity.


About Bangi Resort Hotel
Bangi Resort Hotel is a premier destination in Selangor, Malaysia, known for its lush landscapes, golf resort charm, and cultural integration. With a commitment to community partnerships, authentic experiences, and warm hospitality, it continues to set new standards for creative guest engagement and sustainable tourism.