ASEAN Records | Science & Technology News

Great Malaysia Ai Hackathon Officially Recognised By ASEAN Records For Largest On-site AI Hackathon

September 20, 2025December 7, 2025 admin Education, News, Science & Technology AI Hackathon, Amazon Web Services (AWS), ASEAN Records, Asia Pacific University of Technology and Innovation (APU), Malaysia Digital Economy Corporation (MDEC)

The Great Malaysia AI Hackathon, a groundbreaking initiative uniting academia and industry, has been officially recognised by ASEAN Records for achieving the milestone as the Largest On-Site AI Hackathon Organised by Academia and Industry (Consisting of 1,547 University Students and 194 Industry Professionals; Overall 1,741 Total Registered Participants; 20 Industry Mentors Engaged; and RM110,000 Total Prize Pool).

A Milestone for Malaysia’s AI Leadership

Organised in collaboration with Asia Pacific University of Technology and Innovation (APU), Malaysia Digital Economy Corporation (MDEC), and supported by Amazon Web Services (AWS), this achievement marks a major milestone in Malaysia’s growing leadership in Artificial Intelligence (AI) innovation, talent development, and global recognition.

The hackathon drew an extraordinary 1,741 registered participants, including 1,547 university students and 194 industry professionals, all guided by 20 industry mentors. With a RM110,000 total prize pool, the event became a vibrant platform for innovative ideas, cutting-edge AI applications, and collaboration between academia and industry.

Ministerial Vision & Responsible Innovation

Held at the APU campus, the hackathon was witnessed by YB Gobind Singh Deo, Minister of Digital Malaysia, who emphasised the importance of balancing AI innovation with robust governance:

“We can emphasise that Malaysia not only has the infrastructure but also the educational expertise and student talent to position the country as a hub for AI education.”

“While we build infrastructure and encourage AI innovation, we must also establish robust frameworks like the proposed Data Commission to safeguard our citizens’ data and ensure digital trust. Events like the Great Malaysia AI Hackathon bring together the brightest minds under secure and ethical guidelines. That is how Malaysia secures its digital future.”

About the Organisers and Partners

Asia Pacific University of Technology and Innovation (APU)
APU is one of Malaysia’s premier private universities, globally recognised for its strong emphasis on digital and technology education. With industry-driven programmes, world-class facilities, and international partnerships, APU continues to be a hub for nurturing future-ready graduates in AI, computer science, engineering, and beyond.

Malaysia Digital Economy Corporation (MDEC)
MDEC is the lead agency driving Malaysia’s digital economy forward. By championing innovation, digital adoption, and talent development, MDEC plays a central role in advancing Malaysia’s competitiveness in emerging technologies such as AI, blockchain, and digital trade.

Amazon Web Services (AWS)
As a global leader in cloud computing, AWS provides the infrastructure, AI services, and innovation ecosystem that power digital transformation worldwide. Its partnership in the Great Malaysia AI Hackathon underscores AWS’s commitment to supporting talent development and fostering AI-driven solutions in Malaysia and ASEAN.

What This Means Going Forward

Proof of Capability: Malaysia is capable of hosting large-scale AI events that unite academia and industry at regional levels.
Education Strength: Reinforces Malaysia’s strong AI academic foundations, supported by strategic government policy.
Benchmark for ASEAN: Sets a new standard for future hackathons in scale, mentorship engagement, and prize incentives.

What This Means Going Forward

Proof of Capability: Malaysia is capable of hosting large-scale AI events that unite academia and industry at regional levels.

Education Strength: Reinforces Malaysia’s strong AI academic foundations, supported by strategic government policy.

Benchmark for ASEAN: Sets a new standard for future hackathons in scale, mentorship engagement, and prize incentives.

iBoozee Recognised by ASEAN Records for First Automated Dual Fresh Fruit Juice Machine in Singapore

September 19, 2025September 19, 2025 admin Business Trade, Food & Beverage, News, Science & Technology IBoozee

iBoozee, a Singapore-based smart food and beverage innovation brand, has officially been recognised by ASEAN Records for achieving the milestone title: “First Automated Dual Fresh Fruit Juice Machine”

The ASEAN Records certificate was formally presented to Deric Yeo, Chief Operating Officer of iBoozee, during the Franchise & License Asia (FLAsia) 2025 exhibition. The recognition coincided with iBoozee’s public debut of its groundbreaking dual-fruit juicing technology, setting a new benchmark for robotic food technology and beverage automation in the ASEAN region.

Revolutionising Beverage Automation

The iBoozee system represents a first-of-its-kind innovation in Southeast Asia — a fully automated machine capable of preparing, blending, and serving two fresh fruit juices simultaneously, or creating a custom mixed combination, all in real time.

Key features include:

Dual fruit press mechanism for efficiency and versatility
Robotic automation for seamless beverage preparation
Interactive touchscreen interface for consumer personalisation
Hygienic and contactless service, ensuring convenience and safety

Capable of serving fresh juice within seconds, the machine is ideal for deployment in high-traffic public spaces such as airports, malls, gyms, universities, and hospitals, combining nutrition, innovation, and convenience in one scalable solution.

Quote from the Recipient

“This recognition is a proud moment for iBoozee. Our mission has always been to make fresh, healthy fruit juice accessible in the most convenient and innovative way possible. By combining robotics, automation, and user experience, we’re redefining what food tech can achieve — and this ASEAN Record is only the beginning.” — **Deric Yeo, Chief Operating Officer, iBoozee**

About iBoozee

Founded in Singapore, iBoozee pioneers AI- and robotics-driven lifestyle solutions in the F&B industry. Its mission is to make fresh, healthy beverages accessible anytime and anywhere through contactless, eco-conscious, and smart-serving machines.

The brand’s debut at FLAsia 2025 marks not only its ASEAN Records recognition but also its official entry into the regional smart beverage ecosystem, reflecting a strong commitment to redefining consumer wellness through automation.

This recognition underscores iBoozee’s role in pioneering beverage automation and affirms Singapore’s leadership in introducing cutting-edge, health-focused solutions for the ASEAN community. Learn more at: https://iboozee.asia

Claire Organics Recognised by ASEAN Records for Dual Milestones in Sustainable Natural Skincare

September 6, 2025September 6, 2025 admin Business Trade, News, Science & Technology Claire Organics

Claire Organics has officially been recognised by ASEAN Records for achieving two landmark achievements in the natural skincare and sustainability education space across Southeast Asia: First Natural Personal Care Brand Founded by a Certified Aromatherapist, with the Highest Soother Balm Sales Over Two Years (209,539 units sold between September 2023 – August 2025) Highest Number of KindBeauty Sustainability Workshops Organised Over Two Years (110 workshops conducted within the same period)

The dual recognitions were presented during Claire Organics’ 13th Anniversary Celebration, where founder Louise Chu received the ASEAN Records certificate and plaque in front of an enthusiastic audience of customers, collaborators, and sustainability advocates.

Pioneering KindBeauty and Natural Skincare Innovation

Founded in 2012, Claire Organics began when certified aromatherapist Louise Chu was inspired by her daughter Claire’s sensitive skin. Starting from her home kitchen, Louise crafted safe, natural personal care products—free from harsh chemicals—that quickly gained trust among families across Malaysia.

Today, the brand is recognised as a regional pioneer of KindBeauty—a philosophy that blends self-love, wellness, and environmental consciousness. Its flagship product, the Soother Balm, has become a household favourite, while its KindBeauty Workshops have educated thousands of people on eco-friendly living, natural skincare, and self-care practices.

Founder’s Remarks

During the ceremony, Louise Chu shared:

“This is more than just a recognition. It’s a reminder to stay true to our roots—to keep advocating for natural ingredients, sustainability, and wellness that nurtures both people and the planet. Every customer, every team member, and every supporter has been part of this journey, and I’m deeply grateful.”

About Claire Organics

Claire Organics is a Malaysian artisanal skincare brand dedicated to producing handmade, natural personal care products. Its product range includes cold-processed soaps, essential oils, lip balms, and herbal remedies—all crafted with safe, eco-friendly ingredients.

Beyond its product line, Claire Organics actively promotes sustainability by running bottle recycling programmes, plastic-free packaging initiatives, and educational workshops. Its mascot, “Avoovoo” the avocado, symbolises nourishment and kindness, embodying the brand’s mission to inspire health and eco-conscious lifestyles across ASEAN.

With these recognitions, Claire Organics officially joins the ASEAN Records Hall of Recognition, affirming its place as a leader in sustainable natural skincare and community-driven wellness education in Southeast Asia. For more information, visit: www.claire.my

ASEAN Records Celebrates Regional Excellence at 5th Gather of Achievers 2025

July 14, 2025July 14, 2025 admin Art & Entertainment, Building & Structure, Business Trade, Education, Food & Beverage, News, Science & Technology Gather of Achievers

ASEAN Records proudly hosted the 5th Gather of Achievers at Tee Off Lounge, Bangi Golf Resort, under the spirited theme “Celebrating Achievements with the King of Fruits.” The event welcomed a vibrant gathering of business leaders, innovators, and record holders from across the region for a day of recognition, collaboration, and cultural celebration.

The ceremony was graced by YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi, who delivered a heartfelt special address as Guest of Honour, acknowledging the region’s rising trailblazers and the value of celebrating excellence at the enterprise levels.

This image has an empty alt attribute; its file name is ASEAN-Records-Auntie-Michelle-Resources-03.jpg — *“You are not just recipients of a certificate. You are role models. You are proof that passion, persistence, and purpose can lead to remarkable accomplishments,”*
— **YB Tuan Syahredzan bin Johan**, MP for Bangi

Honouring Trailblazers Across Diverse Industries

Now in its fifth edition, the Gather of Achievers continues to serve as ASEAN Records’ signature platform to highlight exemplary achievements that reflect the region’s talent, creativity, and entrepreneurial dynamism.

This year, 14 ASEAN Records were awarded to 12 outstanding companies, representing excellence in biotechnology, education, hospitality, food & beverage, business consulting, essential oils, and smart technology.

The event opened with a recap of past editions, followed by a highlight reel of inspiring ASEAN Records holders. Mr. Eldrick Koh and Ms. Gillian Ooi, Managing Directors of ASEAN Records, welcomed attendees and shared exciting plans for the brand’s future events and initiatives.

As we reflect on five incredible editions of the Gather of Achievers, what moves us most is the growing community of record-holders and pioneers coming together under one vision: to inspire, uplift, and lead. From durians to data, from education to innovation — ASEAN Records is proud to be the bridge that connects success stories to the region and beyond. said **Ms Gillian Ooi**

The ASEAN spirit lives in every story we celebrate today. Behind each record is a journey — of entrepreneurs who dared to dream, of brands that refused to settle, and of individuals who turned passion into purpose. The 5th Gather of Achievers is more than a ceremony; it’s a tribute to those driving change across ASEAN. said **Mr Eldrick Koh**

ASEAN Records Presentation Ceremony

Official ASEAN Records were presented to the following recipients:

**Auntie Michelle Resources (M) Sdn Bhd**
*Fastest Simultaneous Renovation of 39 Condominium Units into Fully Furnished Homes in 192 Cumulative Working Hours Within One Month*

**Bangi Farm Resort Sdn Bhd**
*First Regional-Level Durian Competition Since 2018*

**Bangi Resort Hotel Sdn Bhd**
*First B2B Durian Festival Featuring Fresh Durian Since 2018*
*First Durian-Friendly Hotel & Resort Since 2018*

**Belle & Rose Essential Oils Sdn Bhd**
*Highest Annual Sales by a Fully Rose-Based Essential Oil Brand with Locally Made Products Exported to 18 Countries*
(*RM 4,742,809.81 from 1 April 2024 to 31 March 2025*)

**Johan Speaking Academy (M) Sdn Bhd**
*Most Cumulative Outdoor Public Speaking by Children Aged 5 to 17, Trained by a Single Public Speaking Academy Since 2015 (6,869 Sessions)*

**Maxsmart Sdn Bhd**
*First Co-Meeting Event Space and Experience Centre Featuring Full MAXHUB Smart Collaboration Tools and UC Products for Large-Group Hybrid Engagements*

**Restaurant Four Seas (四海老火汤)**
*First Restaurant to Serve Freshly Made Authentic Traditional Charcoal Claypot Boiled Soup Daily*
(*With Double Water Filtration, No MSG, No Preservatives, and Over 100 Individual Pots Served Daily*)

**Redfores Feminine Hygiene (Sateera Group)**
*First Feminine Hygiene Brand to Apply the Most Patented Dual-Action Natural Formula: Beneficial Bacteria Preservation & Antimicrobial Efficacy*
**Sateera Biotech (M) Sdn Bhd**
*First and Most Patented Natural Anti-Infective Formula Preserving Beneficial Bacteria (Holding 14 Patents Across 14 Countries)*

**Sparta Haus Sdn Bhd**
*Most Business Plans and Corporate Profiles Delivered by a Consulting Firm Since 2019 (441 Projects Across 38 Industries and 6 Countries)*

**Tuition Tree Centre (TTC Education Group Sdn Bhd)**
*Most Straight-A SPM Students Produced by a Secondary Tuition Centre Within 2 Years (762 Students, 2023–2024)*
*Most SPM Students Scoring 10 or More A’s Produced by a Secondary Tuition Centre Within 2 Years (547 Students, 2023–2024)*

**Trendcomm Sdn Bhd**
*Longest Continuous and Largest Volume Distribution of a Single Brand Enterprise Wireless Headset in Malaysia*
(*60,419 Units of Jabra Enterprise Wi*`*reless Headsets Distributed, 2015–2024*)

Each recipient was honoured on stage with a certificate, a corporate video presentation, and the official record title displayed on the main screen, symbolizing their significant contributions to regional excellence.

A Durian-Filled Networking Experience

In line with the event’s theme, guests enjoyed a buffet lunch and Durian Session, indulging in Malaysia’s most iconic fruit while forming new connections and strengthening existing partnerships.

From business leaders and entrepreneurs to educators and wellness pioneers, the 5th Gather of Achievers underscored ASEAN Records’ mission to recognize excellence, nurture inspiration, and promote collaboration across borders.

The event concluded with renewed energy and commitment to growing a culture of achievement across ASEAN.

Trendcomm Recognized by ASEAN Records for Longest Continuous and Largest Volume Distribution of Enterprise Wireless Headsets

July 13, 2025July 15, 2025 admin Business Trade, News, Science & Technology Jabra, Trendcomm

ASEAN Records is proud to announce Trendcomm as the recipient of a regional record for outstanding performance and consistency in enterprise communication solutions: “Longest Continuous and Largest Volume Distribution of a Single Brand Enterprise Wireless Headset in Malaysia (60,149 Units of Jabra Enterprise Wireless Headsets Distributed from 2014 to 2024)”

This historic recognition was officially presented to Mr. Alfred Yong, Regional Sales Director of Trendcomm, during the 5th ASEAN Records Gather of Achievers held at Tee Off Lounge, Bangi Golf Resort. The ceremony was graced by YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi, who presented the award and shared his commendation:

Over the past 9 years, Trendcomm has distinguished itself in Malaysia’s B2B tech ecosystem by distributing over 60,000 units of Jabra’s enterprise wireless headset (single SKU) — setting a benchmark for product consistency, reliability, and market leadership.

As Malaysia’s leading distributor of premium audio solutions for contact centers, conferencing, and corporate environments, Trendcomm’s milestone is a testament to their deep industry knowledge, strong client partnerships, and trusted brand stewardship.

“This award isn’t just about volume — it’s about building trust and delivering solutions that empower communication across industries. We’re honoured to have helped shape Malaysia’s enterprise audio landscape and thank ASEAN Records for this recognition,” said **Mr. Alfred Yong**.

Trendcomm continues to serve as a key player in shaping smarter workplaces by delivering cutting-edge wireless solutions designed to elevate professional communication experiences. Learn more about Trendcomm at: https://www.trendcomm.com.my

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Redfores Breaks Ground in Women’s Wellness with ASEAN Record for Patented Dual-Action Formula

July 13, 2025December 9, 2025 admin Business Trade, News, Science & Technology Redfores

In a major breakthrough for women’s health innovation, Redfores Feminine Hygiene, a wellness brand under the Sateera Group, has officially been awarded a prestigious ASEAN Record for its industry-first scientific milestone:

“First Feminine Hygiene Brand with the Highest Number of Patents for Dual-Action Formulation: Beneficial Bacteria Preservation & Antimicrobial Protection.”

The award was proudly received by Ms. Lunarcia Loh Ming Yue, recognizing Redfores’ pioneering leadership in the development of feminine care products that blend nature, technology, and biotechnology to meet the evolving needs of modern women.

The official record was presented during the 5th ASEAN Records Gather of Achievers 2025 at Bangi Golf Resort and was witnessed by YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi.

A New Standard in Intimate Wellness

At the heart of Redfores’ success is its unique dual-action formula, which leverages the 14-country patented natural anti-infective innovation developed by its parent company, Sateera Biotech. Unlike conventional hygiene solutions that may disrupt the body’s natural balance, Redfores offers a holistic approach — delivering clinical-grade antimicrobial efficacy while preserving the good bacteria essential for feminine health.

Formulated using safe botanical ingredients, the Redfores range is designed to address common intimate concerns such as irritation, imbalance, and discomfort, while also supporting overall microbial harmony — a concept now gaining mainstream attention in the healthcare and wellness sectors.

“This ASEAN Record is more than just a recognition — it is a validation of our dedication to placing women’s health at the forefront of scientific innovation,” said Ms. Lunarcia Loh Ming Yue, spokesperson for Redfores Feminine Hygiene.
“We believe feminine care should never be a compromise between safety and efficacy. At Redfores, we are changing the narrative — making natural, science-backed wellness accessible, dignified, and empowering.”

Shaping the Future of Women’s Health in ASEAN and Beyond

The ASEAN Record recognition signals a regional paradigm shift — one where feminine hygiene is treated with greater transparency, care, and innovation. Redfores is not only setting new industry benchmarks but also helping to destigmatize and elevate conversations around intimate wellness through education and community engagement.

With growing global interest in microbiome-safe, clean-label wellness products, Redfores is well-positioned to scale its impact across borders — from clinics to pharmacies to everyday homes.

This ASEAN Record cements Redfores’ position as a visionary leader in the intimate care category, with products that prioritize trust, transparency, and transformative results for women at every stage of life. Learn more at: www.redfores.com

Sateera Biotech Sets ASEAN Records for Most Patented Natural Anti-Infective Formulation

July 13, 2025July 13, 2025 admin News, Science & Technology Sateera Biotech

ASEAN Records is proud to recognize Sateera Biotech, a visionary Malaysian biotech company, for its pioneering contribution to global wellness and hygiene. The company has officially achieved the prestigious title: “First and Most Patented Natural Anti-Infective Formulation Preserving Beneficial Bacteria”

This landmark recognition was awarded to Mr. Skyler Loh Kok Shen, who accepted the ASEAN Record on behalf of Sateera Biotech at the 5th ASEAN Records Gather of Achievers 2025, held at Bangi Golf Resort. The certificate presentation was witnessed by YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi.

Sateera Biotech has made scientific history by securing 14 international patents across 14 countries, including Malaysia, China, Japan, Korea, India, Indonesia, the Philippines, and others. The patented formulation represents a significant advancement in hygiene science — uniquely engineered to eliminate harmful pathogens while preserving beneficial bacteria critical to human immunity and microbial balance.

A Scientific Breakthrough for Natural Hygiene

Sateera’s formula is derived from botanical sources, embodying the synergy between nature and scientific innovation. It is currently applied in a wide range of consumer wellness products, clinical-grade hygiene solutions, and medical support tools — serving as a trusted, effective, and sustainable alternative to synthetic disinfectants and preservatives.

“This recognition reflects our commitment to redefining health and hygiene through natural science. We’re proud to place Malaysia on the global innovation map with a formula that is not only effective but respects the body’s delicate microbiome. Our mission is to bring wellness solutions that heal without harm, and this ASEAN Record motivates us to do even more.”
— Mr. Skyler Loh Kok Shen, CEO of Sateera Biotech (M) Sdn Bhd

Uplifting ASEAN Innovation and Wellness

This achievement showcases the power of Malaysian R&D in global biotechnology, as well as Sateera’s dedication to health advancement through sustainable, safe, and high-performance ingredients. Their work supports not only consumer safety but also the regional public health agenda by providing holistic, microbiome-friendly hygiene options.

**“You are not just recipients of a certificate. You are role models. You are proof that passion, persistence, and purpose can lead to remarkable accomplishments.”**
— *YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi*

As Sateera continues to grow its global footprint, this ASEAN Record cements the company’s status as a regional leader in biotech innovation—delivering natural science for a healthier, more sustainable future. Learn more at: www.sateera.com

Chongdee Teahouse Makes ASEAN History with First Naturally Brewed Colourless Thai Tea

May 31, 2025June 5, 2025 admin Food & Beverage, News, Science & Technology Chongdee Teahouse, Thailand, โรงชาชงดี

In a groundbreaking moment for traditional Thai beverage innovation, Chongdee Teahouse – โรงชาชงดี has officially been awarded an ASEAN Record for: First Naturally Brewed Colourless Thai Tea Made from 100% Ceylon Leaves via In-House Steam Distillation Certified Free from Synthetic Food Colourings

This prestigious recognition was formally presented, honoring the brand’s pioneering approach to redefining Thai tea using advanced brewing methods that uphold both tradition and wellness.

A Vision of Clarity – Thai Tea Like Never Before

At the heart of this innovation is Chongdee Teahouse’s proprietary steam distillation technique, which carefully extracts the essence of premium 100% Ceylon tea leaves—resulting in a clear, fragrant Thai tea that contains no artificial colouring yet retains the signature taste Thai tea lovers know and adore.

This colourless Thai tea is not only a culinary breakthrough, but a health-conscious alternative designed for modern consumers seeking clean-label products without compromising on authenticity or flavor.

“This record is a proud milestone for our team. It reflects our deep respect for Thai tea culture, while embracing innovation to meet evolving consumer values around health, transparency, and craftsmanship,” said Mr. Chatchawan Limpathanawat, Founder of Chongdee Teahouse.

Redefining Thai Tea in Thailand and Beyond

With growing consumer interest in additive-free, natural beverages, Chongdee Teahouse’s colourless Thai tea represents a bold new direction for the regional beverage industry. The ASEAN Record recognition serves as a platform to elevate Thai innovation on the international stage, positioning the brand as a leader in health-forward tea creations.

Chongdee Teahouse continues to champion artisanal brewing, heritage ingredients, and creative expression—building a tea experience that is as visually surprising as it is soulfully satisfying.

About Chongdee Teahouse – โรงชาชงดี

Founded in Bangkok, Chongdee Teahouse (โรงชาชงดี) is a new-generation Thai tea brand known for its inventive takes on traditional brews. Blending scientific precision with culinary art, Chongdee creates exceptional tea experiences inspired by Thai culture and global wellness trends. The brand is committed to natural ingredients, sustainability, and crafting tea that is both innovative and meaningful.

IBoozee Makes ASEAN History with Halal-Certified Fresh Juice Vending Innovation

May 9, 2025May 9, 2025 admin Business Trade, Food & Beverage, News, Science & Technology Halal-Certified, IBoozee

IBoozee has made a remarkable impact in the regional food tech industry by officially being recognized in the ASEAN Records for its breakthrough innovation: ASEAN’s First Halal Certified Fresh Fruit Juice Automated Vending Machine

This groundbreaking achievement was honored during the Malaysia International Franchise Exhibition (FIM) 2025 at the Kuala Lumpur Convention Centre and was witnessed by YAB Deputy Prime Minister Datuk Seri Dr. Ahmad Zahid Hamidi, Entrepreneur Development and Cooperatives Minister YB Datuk Ewon Benedick, and Deputy Minister YB Saraswathy Kandasami. The award was proudly received by Mr. Steven Phang, Director of US Pizza Malaysia and representative of IBoozee’s innovative team.

Boozee’s fresh juice vending machines have redefined convenience, health, and certification standards in automated food and beverage delivery. By combining fresh fruit extraction technology, automated dispensing, and Halal certification, the brand offers a unique and accessible solution that aligns with consumer demand for healthy, clean-label, and culturally inclusive refreshments.

This recognition by ASEAN Records not only validates IBoozee’s commitment to wellness and innovation but also strengthens Malaysia’s position as a driver of tech-forward, Halal-certified solutions in the ASEAN region.

With growing interest in healthier, smarter vending options, IBoozee continues to lead the charge in reshaping how we enjoy fresh fruit juice—anytime, anywhere.

We are truly honored to be recognized by ASEAN Records for this incredible milestone. IBoozee was created with a vision to bring healthy, Halal-certified, and convenient fresh juice options to everyone — anytime, anywhere. This recognition is not just a win for us, but a testament to Malaysian innovation and the potential of smart F&B technology across the ASEAN region. We look forward to expanding our footprint and continuing to refresh lives — one cup at a time.” said by Mr. Steven Phang

ASEAN Records Recognizes Malaysia Autoshow 2025 for Organizing the Region’s Largest Outdoor Obstacle Test Drive Zone

May 8, 2025May 9, 2025 admin Automotive, Business Trade, News, Science & Technology

In a milestone that highlights innovation and experiential engagement in the automotive industry, the Malaysia Automotive Robotics and IoT Institute (MARii), in collaboration with Moonman Event, has officially been recognized by ASEAN Records for organizing: ASEAN’s Largest Outdoor Obstacle Test Drive Zone at an Autoshow Achievement: 5.1 Kilometers of Purpose-Built Obstacle Trail

The prestigious certificate presentation was held on-site during the Malaysia Autoshow 2025, with the record formally presented to Mr. Azrul Reza Aziz, CEO of MARii, and witnessed by YB Senator Tengku Datuk Seri Zafrul Abdul Aziz, alongside key industry leaders, innovators, and dignitaries from across the ASEAN region.

A Milestone in Experiential Automotive Innovation

The 5.1-kilometer test drive zone stands as the longest obstacle-based outdoor test drive trail ever established at an automotive exhibition in ASEAN. Designed to simulate various real-world driving scenarios, this immersive trail enabled participants to test a wide range of electric and hybrid vehicles under diverse terrain and mobility conditions.

The initiative showcases Malaysia’s leadership in promoting interactive and educational automotive showcases while supporting ASEAN’s broader goals of sustainable mobility, consumer engagement, and automotive excellence.

“This recognition not only honors the Malaysia Autoshow’s groundbreaking design and visitor experience, but it also cements the show’s position as a forward-thinking platform in the ASEAN region,” said Mr. Azrul Reza Aziz, CEO of MARii

A Regional Benchmark for Automotive Shows

The obstacle course, developed in partnership with Moonman Event, offered attendees an unparalleled opportunity to experience the handling, performance, and capabilities of next-generation vehicles. This format is expected to serve as a blueprint for future auto expos across Southeast Asia seeking to blend excitement with technical demonstration and public education.

About Malaysia Autoshow 2025
Held at the Malaysia Agro Exposition Park Serdang (MAEPS), the Malaysia Autoshow 2025 has become the nation’s largest automotive and lifestyle exhibition, drawing participation from global carmakers, EV pioneers, mobility solution providers, and government agencies. The 2025 edition continues to break new ground with expanded showcases, test-drive experiences, and sustainability-focused programs.

About MARii
The Malaysia Automotive, Robotics and IoT Institute (MARii) is a government agency under the Ministry of Investment, Trade and Industry (MITI), tasked with spearheading the advancement of the nation’s mobility, robotics, and IoT ecosystem. For more information, visit: https://autoshow.my

https://youtu.be/GC8YXRBaTFE