Hai Kee Hung Sdn Bhd, the name behind Malaysia’s beloved seafood brand NIKUDO, has officially earned a spot in the ASEAN Records for achieving the Highest Volume of Frozen Premium Prawn Paste Sold in a Single Year — with a staggering 978,085 packets, totaling 195,617 kg, sold across Malaysia and the region in 2024.
Each packet of NIKUDO’s signature frozen prawn paste boasts a remarkable prawn content of over 95%, setting a new benchmark for quality and consistency in the frozen seafood category. This achievement cements NIKUDO’s position as a pioneer in the premium seafood product segment and reflects the growing consumer demand for high-quality, ready-to-cook traditional offerings.
The prestigious recognition was presented at the Franchise International Malaysia (FIM) 2025 exhibition, held at the Kuala Lumpur Convention Centre (KLCC), and was witnessed by Datuk Dr. Hj Radzali Hassan, Chairman of the Malaysian Franchise Association (MFA).
Speaking at the award ceremony, Mr. Kang Pok Wai, Regional Director of Hai Kee Hung Sdn Bhd, shared:
“We are honoured to receive this recognition from ASEAN Records. At NIKUDO, our mission has always been to preserve the rich culinary heritage of Asia while delivering modern convenience and uncompromising quality. This milestone is a testament to the trust and loyalty of our customers, and the hard work of our entire team.”
Founded with a passion for bringing authentic seafood flavours to family kitchens, Hai Kee Hung has steadily built a reputation for innovation, freshness, and excellence. Through its NIKUDO brand, the company has become a household name — especially for its signature prawn paste, which remains a popular choice in steamboat and hotpot meals throughout the region.
With strong distribution networks and an unwavering commitment to quality, Hai Kee Hung continues to expand its footprint, both locally and across ASEAN markets, paving the way for more milestones in the future.
Learn more about the brand: www.hkh.com.my | www.nikudo.com.my