Kinohimitsu, a pioneer in wellness and beauty innovation, celebrated a significant milestone during its annual Collagen Day 2025 event held at Marriott Tang Plaza, Singapore, with the prestigious recognition as ASEAN’s Most Awarded Collagen Brand, presented by ASEAN Records.
The brand was honored for its outstanding track record of 188 consecutive gold wins and global recognitions since 2002, a remarkable achievement that positions Kinohimitsu at the forefront of ASEAN’s health and beauty sector. This acknowledgment underscores two decades of excellence, trust, and consumer loyalty earned through scientifically backed formulations and a consistent commitment to wellness.
Representatives from ASEAN Records formally presented the accolade to Mr. Ting Yen Hock (Executive Chairman), Mr. Marcus Chong (Executive Director), Mr. Chong KaWee (Chief Executive Officer), and Ms. Jennifer Chin (Chief Operating Officer) of Kino Biotech Group during the exclusive recognition ceremony.
“Kinohimitsu’s 188 gold wins are more than just awards—they symbolize our unwavering mission to enhance beauty from within and empower individuals with the tools for healthier, more confident lives,” said Mr. Chong KaWee. “As Singapore commemorates SG60, we are proud to reflect its spirit of innovation and resilience. This ASEAN recognition is a testament to our journey, and we remain committed to inspiring confidence across the region.”
The event also marked the official debut of Collagen Diamond Pro, a next-generation beauty drink packed with 5,500mg Marine Collagen Peptides, NMN, trans-Resveratrol, and Vitamin C. Tailored to combat collagen loss, boost energy, and protect against environmental stressors, it’s delivered in a delicious Apple-Pineapple flavor—low in sugar and calories, and easy to consume on the go.
Adding star power to the event, renowned Hong Kong artistes Lai Lok Yi and Mayanne Mak joined the product launch, reflecting Kinohimitsu’s growing influence across Asia. With its first Collagen Day hosted in Singapore, Kinohimitsu strengthened its regional presence and reaffirmed its mission to merge science with nature, empowering millions to embrace beauty, vitality, and confidence from within.
Ms. Ng Poh Mun, the group’s Dietician, later provided insights into the product formulation and its benefits, reinforcing Kinohimitsu’s leadership in evidence-based wellness solutions. The event concluded with networking and activities, offering attendees a dynamic platform for interaction, experience sharing, and celebration.
About Kinohimitsu
Kinohimitsu is a leading beauty and wellness brand under Kino Biotech Group, committed to natural and effective solutions backed by science. With a presence in over 6,000 points of sale across ASEAN and beyond, Kinohimitsu continues to redefine beauty through inner health, helping millions achieve their wellness goals.