Profilm Advance Material (SEA) Bhd has officially been recognized by ASEAN Records for achieving a regional milestone in innovation with its cutting-edge window film technology. The company has been awarded the ASEAN Record for: “ASEAN’s First Window Film with Highest Measured Heat Rejection of 62% at 70% Visible Light Transmission,” a product that also earned global acclaim by winning the Red Dot Award for Best Product Design in 2023.
The prestigious ASEAN Records presentation was held on 15 May 2025, at Hall A2 of MAEPS Serdang, in conjunction with the Malaysia Autoshow 2025—a premier automotive exhibition and one of Southeast Asia’s most anticipated industry events. Attended by government officials, automotive professionals, brand leaders, and members of the media, the ceremony provided a high-profile platform to honor Profilm Advance Material (SEA) Bhd for its exceptional milestone. The event highlighted the company’s contribution to regional innovation and retail excellence, reinforcing its position as a market leader in the automotive battery service industry across the ASEAN region.
Setting New Benchmarks in Automotive Innovation
Profilm’s groundbreaking window film, developed through proprietary material science and advanced nano-coating technology, combines exceptional solar energy rejection (62%) with crystal-clear visibility (70% VLT)—a feat previously unattained in the regional automotive film industry. Beyond its thermal and optical performance, the product also stands out for its aesthetic refinement and environmental sustainability.
“This recognition is more than an award—it’s a validation of our mission to lead the industry through scientific excellence, user comfort, and award-winning design,” said Mr. Graydon Luah, representative of Profilm Advance Material (SEA) Bhd, at the ceremony.
Regional Leadership with Global Impact
The Red Dot Award, recognized globally as a hallmark of product excellence, along with this ASEAN Record recognition, reinforces Profilm’s position as a trailblazer in Southeast Asia’s automotive materials sector. This latest milestone is expected to propel the brand to new regional partnerships and expand its influence across ASEAN markets.
About Profilm Advance Material (SEA) Bhd
Profilm Advance Material (SEA) Bhd is a Malaysian-based company specializing in the research, development, and distribution of premium window film technologies. Driven by a commitment to design excellence and innovation, the company continues to push boundaries in material science to meet the evolving needs of automotive, architectural, and specialty film applications.Website www.profilmgroup.com
