Inhome Dining Sdn Bhd has achieved a monumental milestone, earning an ASEAN Record for the “Highest Total Revenue for Pork-Free Poon Choi Sales Through a Single Online Platform.” From January 2023 to November 2024, Inhome Dining sold an impressive 23,984 units of pork-free Poon Choi.
The record-breaking achievement was officially recognized during a prestigious award ceremony, where ASEAN Records founders Eldrick Koh and Gillian Ooi personally presented the certification to Chef Khiew (邱国镇) and his wife (邱师母), who have spearheaded this incredible journey of culinary excellence.
A New Milestone in Malaysian Culinary History
Inhome Dining’s record represents not only a personal triumph but also a significant moment for Malaysia’s culinary heritage. By redefining traditional Poon Choi with a pork-free approach, Chef Khiew and his wife have opened new doors for this beloved dish, making it accessible to a wider audience.
“We started selling Poon Choi online in 2020, and in our first year, we managed to sell just over 1,000 units. To break this record today feels like a dream come true,” said Chef Khiew during the ceremony. He added, “This achievement is not just about the numbers—it’s about bringing the flavors of Malaysia to more people and creating memories through food.”
Bringing Tradition to the Digital Age
Inhome Dining’s success story is a testament to the power of innovation and dedication. Leveraging the digital platform www.taosifu.com.my, the company has seamlessly combined traditional recipes with modern e-commerce strategies, proving that even time-honored dishes can thrive in the digital era.
The pork-free Poon Choi, crafted with premium ingredients and a deep respect for heritage, has resonated with customers not only for its taste but also for its inclusivity, catering to diverse dietary preferences.
A Vision for the Future
Looking ahead, Chef Khiew expressed his ambition to bring Malaysian Poon Choi to international markets. “We want to introduce this traditional delicacy to a global audience, sharing Malaysia’s rich culinary heritage with the world,” he said.
This recognition by ASEAN Records serves as a stepping stone for Inhome Dining’s future endeavors, solidifying its position as a leader in preserving and innovating Malaysian cuisine.