Category: Business Trade

Belle & Rose Essential Oils Honoured with ASEAN Records for Highest Annual Sales by a Rose-Based Essential Oil Brand

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Belle & Rose Essential Oils Honoured with ASEAN Records for Highest Annual Sales by a Rose-Based Essential Oil Brand

ASEAN Records proudly recognizes Belle & Rose Essential Oils, a homegrown Malaysian brand, for its exceptional achievement in the global wellness and aromatherapy space. The company has officially been recognized the ASEAN Records for the Highest Annual Sales Achieved by a Fully Rose-Based Essential Oil Brand with Locally Made Products Exported to 18 Countries, recording an impressive RM4,742,809.81 in revenue between 1 April 2024 and 30 April 2025.

Founded with a passion for handcrafted wellness, Belle & Rose has carved a unique niche with its exquisite range of rose-based essential oil products, all proudly made in Malaysia. From therapeutic oils to personal care essentials, each product blends tradition, nature, and scientific care to create meaningful well-being experiences for consumers. The certificate presentation was witnessed by YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi, during the 5th ASEAN Records Gather of Achievers at Bangi Golf Resort.

“You are not just recipients of a certificate. You are role models. You are proof that passion, persistence, and purpose can lead to remarkable accomplishments.”
— YB Tuan Syahredzan bin Johan, Member of Parliament for Bangi

The recognition was presented during the 5th Gather of Achievers 2025 organized by ASEAN Records, with Dr. Isabelle Lee, founder and driving force behind the brand, receiving the honour.

“This recognition is a celebration of our team’s commitment to purity, quality, and global ambition. We’ve always believed that Malaysian-made products can shine on the world stage — and this record affirms that belief,” said Dr. Isabelle Lee.

Belle & Rose’s journey has been one of growth, resilience, and expanding reach. With exports now spanning 18 countries, the brand has become a trusted name for rose-based self-care and wellness, and continues to elevate Malaysia’s presence in the natural products industry.

This ASEAN Records affirms Belle & Rose’s place as a regional leader in niche essential oils — and a powerful example of how locally rooted brands can achieve global success with authenticity and purpose. For more information, visit: https://belleandrose.com.my/

Johan Speaking Academy Honoured With Asean Record For Most Cumulative Outdoor Public Speaking By Children Since 2015

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Johan Speaking Academy Honoured With Asean Record For Most Cumulative Outdoor Public Speaking By Children Since 2015

Johan Speaking Academy, co-founded by renowned public speaking coaches Johan Ooi and Cherry Ho, has been officially recognized by ASEAN Records for achieving the Most Cumulative Outdoor Public Speaking by Children Aged 5 to 17 Trained by a Single Public Speaking Academy Since 2015, with an outstanding total of 6,869 sessions.

A heartfelt thank you to Datuk Rosly @ Rahmat Ahmat Lana for graciously witnessing this special moment at Zoo Negara.

This remarkable milestone was celebrated with an official record presentation held at Zoo Negara, attended by young speakers, parents, media, and supporters of youth education.

Since its founding, Johan Speaking Academy has built an impressive legacy of empowering children to communicate confidently in real-world outdoor environments — including tourist attractions, public parks, shopping malls, and community events. Through hands-on, experiential learning, the academy has helped children conquer stage fright, build character, and discover their authentic voices.

The academy’s milestone underscores the impact of consistent, structured exposure to public speaking opportunities from a young age. The cumulative total of 6,869 sessions reflects years of dedication, innovation, and a clear mission: to raise a generation of articulate, courageous, and socially engaged youth across Malaysia and the region.

“This ASEAN Record is not just about numbers. It represents thousands of moments where children dared to speak up, share their ideas, and become confident versions of themselves. That’s what truly matters,” said Johan Ooi, Co-Founder of Johan Speaking Academy.
“We believe that every child has a voice — our role is to create the right stage for them to use it,” added Cherry Ho, Co-Founder of Johan Speaking Academy

This ASEAN Records recognition celebrates Johan Speaking Academy as a leader in children’s communication development and a vital contributor to the long-term growth of confident future leaders. For more information, visit: www.johanspeaking.com

Global Culinary Competition Malaysia Association (GCCM) Sets ASEAN Records For Highest Number Of Participating Countries In A Global Culinary Challenge

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Global Culinary Competition Malaysia Association (GCCM) Sets ASEAN Records For Highest Number Of Participating Countries In A Global Culinary Challenge

ASEAN Records proudly recognizes the Global Culinary Competition Malaysia Association (GCCM) for setting a landmark regional achievement: the Highest Number of Participating Countries in a Global Culinary Challenge Held in Malaysia and Endorsed by the World Association of Chefs’ Societies.(689 Chefs from 31 Countries)

Held as the 4th Global Culinary Challenge in Malaysia, the event brought together an extraordinary 689 chefs representing 31 countries, making it the most internationally diverse culinary competition ever hosted on Malaysian soil. This historic milestone not only underscores Malaysia’s growing influence in the global food and hospitality sector but also affirms GCCM’s dedication to culinary diplomacy and international collaboration.

Endorsed by the World Association of Chefs’ Societies, this global challenge is a testament to GCCM’s role in elevating industry standards, creating inclusive platforms for professional chefs, and nurturing an ecosystem that celebrates both talent and cultural diversity in the culinary arts.

The record presentation was witnessed by YB Datuk Chan Foong Hin, highlighting the event’s national importance and the government’s support toward expanding Malaysia’s presence on the international culinary map.

This event reflects the growing collaboration between Malaysia’s plantation and commodities sector and the wider food industry — advancing innovation, enhancing value creation, and positioning our commodity products as integral ingredients in global food supply chains.” YB Datuk Chan Foong Hin, Deputy Minister of Plantation and Commodities Malaysia
GCCM is a strategic platform that advances ASEAN cultural diplomacy, promoting unity through diversity by celebrating our rich food heritage and encouraging cultural exchange.” Dato’ Sri Dr. King Lim, Event Chairman of GCCM (represented by Mr Joshua Ng)

GCCM continues to champion innovation, unity, and excellence in the culinary field. This ASEAN Records recognition further positions Malaysia as a preferred destination for global chef competitions, industry networking, and cultural exchange through gastronomy.

Vince Academy Sets ASEAN Records in Chinese-Language Property Coaching

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Vince Academy Sets ASEAN Records in Chinese-Language Property Coaching

Vince Academy founded by Mr. Vincent Nee and Mr. MC Diau, has officially been recognized by ASEAN Records for achieving a remarkable milestone in regional financial education. The Academy’s Chinese-language property coaching program successfully enabled 187 participants to generate a combined total of RM1,134,772 in monthly rental income — all within just three months of practical training.

First Chinese-Language Property Coaching Program with 3-Month Training Reaching RM1,134,772 in Combined Monthly Rental Income by 187 Participants

Held at the Connexion Conference & Event Centre in Kuala Lumpur, the certificate presentation ceremony was part of the “Road to Financial Freedom 5.0” gathering, where hundreds of attendees and aspiring investors came together to celebrate this unprecedented accomplishment in the property investment education industry.

Established to empower the Chinese-speaking community in Malaysia and beyond, Vince Academy’s curriculum is built on real-world strategies, actionable mentorship, and community-driven support. The success of this program reflects a powerful synergy between practical coaching and consistent application — with many participants achieving life-changing rental returns through subletting, property management, and strategic short-term leasing.


“This is more than just property training — it’s a movement. We are proud to see our students not only change their financial situations but grow into confident investors who can uplift their families and communities.” said Vincent Nee

“Real results come from real actions. This record shows what can happen when people are equipped with the right tools, mindset, and mentorship. We’re just getting started.” said MC Diau

This ASEAN Records recognition affirms Vince Academy’s role as a game-changer in property education, particularly within the Chinese-speaking community. Their goal moving forward is to scale this impact across the ASEAN region, creating thousands of new property entrepreneurs through structured, value-driven education.

About Vince Academy

Founded to empower the Chinese-speaking community across Malaysia and the region, Vince Academy delivers results-driven education in property investment through real-world strategies, community mentorship, and market-proven frameworks. The academy has become a launchpad for individuals seeking financial freedom through subletting, property management, and short-term leasing ventures. Learn more about Vince Academy at: www.vinceacademy.my

Zenrich Wagyu Sets ASEAN Records for the Largest Annual Volume of Japanese Wagyu Imported

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Zenrich Wagyu Sets ASEAN Records for the Largest Annual Volume of Japanese Wagyu Imported

Zenrich Allied, a leading name in the premium Wagyu industry, has been officially recognized by ASEAN Records for achieving the Largest Annual Volume of Japanese Wagyu Imported in a Single Year. In 2024 alone, the company imported 600 Japanese Wagyu cattle, yielding a total of 192,000 kilograms of beef — equivalent to approximately 12.86 million slices at 15 grams per slice.

Established in 2015, Zenrich has remained steadfast in its singular mission: to deliver authentic Japanese Wagyu to Malaysia’s most discerning culinary establishments. The journey began when its founder, while studying in Japan, worked on a Wagyu farm — an experience that laid the foundation for the company’s deep industry knowledge and unwavering passion.

Zenrich sources directly from certified and ethical Japanese producers — many of whom are located in world-renowned regions like Miyazaki, Kagoshima, and Hokkaido. With full traceability from farm to table, Zenrich offers Halal-certified Wagyu (both Malaysian JAKIM and Japanese Halal standards), reinforcing its commitment to both religious compliance and international quality standards.

This ASEAN Records is a significant milestone that affirms Zenrich’s leadership in the region’s luxury food supply chain, as well as its dedication to sustainability, traceability, and excellence.

The event commemorating this achievement also marked the grand opening of Wagyu by La Moon in TTDI, Kuala Lumpur — an exclusive dining experience under the Zenrich brand, helmed by Chef Saburou Niitsu, a veteran of over 35 years in Japanese cuisine.

Distinguished guests present included:

“Wagyu is not just a delicacy—it is a philosophy. At Wagyu by La Moon, we honour centuries of Japanese culinary tradition with every slice. This restaurant is more than a dining space—it’s a cultural bridge connecting Japanese precision with Malaysian passion for excellence.” said by Chef Saburou Niitsu, Head Chef, Wagyu by La Moon
“Zenrich’s dedication to bringing authentic Japanese Wagyu to Malaysia symbolizes the growing ties between our two nations—not just economically, but culturally and gastronomically. We are proud to see Japanese quality embraced with such integrity in the Malaysian market.” said Mr. Daisuke Nihei, Minister Counsellor, Embassy of Japan in Malaysia
“Zenrich’s achievement reflects how Malaysia can become a hub for premium food imports while maintaining strong food safety, halal compliance, and supply chain integrity. This milestone is a shining example of what can be accomplished through vision, discipline, and trusted global partnerships.” said YB Datuk Arthur Joseph Kurup, Deputy Minister of Agriculture and Food Security
“This ASEAN Record is more than just an achievement — it is a reflection of years of hard work, consistency, and trust from all our partners and clients,” said Mr. Liven Chong, Director of Zenrich Wagyu.

For more information, visit: www.zenrichallied.com

Malaysia Gifts Fair 2025 Sets ASEAN Records as the Largest Gifts and Premium Trade Fair in Southeast Asia

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Malaysia Gifts Fair 2025 Sets ASEAN Records as the Largest Gifts and Premium Trade Fair in Southeast Asia

The 15th Malaysia Gifts Fair (MGF 2025) has been officially recognized by ASEAN Records as the Largest Gifts and Premium Trade Fair in ASEAN, celebrating a milestone achievement in the regional business gifting industry. Organised by the Malaysian Gifts & Premium Association (MGPA), the fair was hosted at the Kuala Lumpur Convention Centre with more than 300 booths spanning a total of 58,110 square feet, and featured 22 diverse categories of gifting solutions for corporate and promotional needs.

Held under the theme “Sustainable Innovation, Gifts for Tomorrow,” MGF 2025 welcomed over 16,000 visitors, showcasing more than 50,000 curated gift ideas across categories such as trophies, apparel, leather goods, eco-friendly items, printing, packaging, premium gifts, electronics, and more — reaffirming Malaysia’s status as the region’s creative and sustainable gifting hub.

The Opening Ceremony on 24 June 2025 was graced by esteemed guests and dignitaries. The event featured:

  • A special ASEAN Records Certificate Presentation Ceremony
  • Speeches by Mr. Alex Chai (Organising Chairman) and Mr. Ivan Loo (President of MGPA)
  • The launch of the ASEAN Gifts and Craft Federation (AGCF) and official MOU signing ceremony

This record recognition from ASEAN Records highlights the impactful role of MGF in setting industry standards and forging connections across ASEAN, further amplified by the event’s 15th Anniversary celebration this year.

Quote from Organising Chairman, Mr. Alex Chai:
“This achievement is a tribute to the tireless efforts of our exhibitors and partners. MGF is not just a trade fair — it’s where innovation meets tradition, and where business meets purpose.”
Quote from MGPA President, Mr. Ivan Loo: “This ASEAN Record is a proud moment for all stakeholders. It proves that Malaysia is not only a leader in premium gifting but also in fostering sustainable and creative entrepreneurship throughout the region.”

Here are the 22 product categories featured in the Malaysia Gifts Fair 2025:

  1. Apparels / Headwear / Textiles
  2. Awards / Trophies / Badges & Pins
  3. Bags & Leather Goods
  4. Display Products
  5. Drinkware / Mugs / Ceramics
  6. Gifts & Premium
  7. Gold & Jewelleries
  8. Hampers / Party Packs / Food as Gifts
  9. IT & Electronics / Timepieces
  10. Lanyards & Ribbons
  11. Logistic Services
  12. Machinery & Imprint Services
  13. Packaging / Paper Products
  14. Pewterware / Crystals
  15. Portfolio & Diaries
  16. Printing Services
  17. Souvenirs
  18. Stationeries
  19. Sustainable Gift Products
  20. Umbrellas / Sunshades
  21. Writing Instruments / Desktop Accessories / Wooden Products
  22. Others

As MGF 2025 draws to a successful close, MGPA has already set its sights on expanding the 2026 edition with a target of 400 booths and further cross-border collaborations under AGCF. For more information, visit: www.malaysiagiftsfair.com.my

Alist Academy Malaysia Receives ASEAN Records For Outstanding Contribution to Youth Modelling Representation Abroad

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Alist Academy Malaysia Receives ASEAN Records For Outstanding Contribution to Youth Modelling Representation Abroad

ALIST Academy Malaysia has been officially recognized by ASEAN Records for achieving the Highest Number of National Representatives Trained for Overseas Kids’ Modelling Competitions and Pageants in Two Years. The accolade celebrates ALIST’s remarkable success in preparing 103 young models for 18 international events between 2023 and 2025 — a milestone that cements the academy’s leadership in nurturing young Malaysian talents on the global stage.

The recognition was formally presented during a ceremony held at IOI City Mall (East Court) on Sunday, 22 June 2025. The occasion brought together industry professionals, parents, past champions, and media to honor ALIST’s commitment to excellence, discipline, and global exposure for youth.

Founded with the mission to empower children through professional training in modelling, etiquette, and confidence-building, ALIST Academy has continuously raised the bar in youth development. Its alumni have proudly represented Malaysia at international platforms such as Prince & Princess International, World Top Model Kids, Little Miss Universe, and many more — returning with medals, accolades, and recognition.

“This recognition is not just a milestone for ALIST, but for every child who dared to dream big. We are proud to have built a platform where talent meets opportunity, and where Malaysian kids shine brightly on global stages.”
At ALIST, we don’t just train models — we raise young ambassadors of confidence, creativity, and character. Every child who steps onto an international stage carries the pride of Malaysia with them, and this ASEAN Record is a celebration of that shared journey.

“We believe in creating more than just runway models — we are developing young ambassadors for Malaysia,” said a spokesperson from ALIST Academy. “This ASEAN Record is not just ours, but a shared achievement with all the children, families, and trainers who believed in our vision.”

As the region continues to spotlight youth talent and innovation, ALIST Academy’s record stands as an inspiring benchmark in the creative and performing arts sector. The recognition by ASEAN Records further amplifies Malaysia’s role in shaping the future of youth development and cultural representation in Southeast Asia.

About ALIST Academy Malaysia:
ALIST Academy is a premier kids’ modelling and personality development academy in Malaysia, offering structured training programs and access to international pageants and fashion showcases. With a focus on grooming, performance, and character-building, ALIST continues to empower children with confidence and poise in both local and international arenas.

Great Wall Motor’s Haval H6 HEV Sets ASEAN Record for Hybrid SUV Fuel Efficiency Challenge

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Great Wall Motor’s Haval H6 HEV Sets ASEAN Record for Hybrid SUV Fuel Efficiency Challenge

In a landmark moment for hybrid automotive innovation, Great Wall Motor (GWM) has officially earned an ASEAN Record for: First Hybrid SUV Fuel Efficiency Challenge with the Longest Single-Tank Distance and the Most Verified Owners Exceeding 1,000 KM in Real-World Driving Conditions. Top Distance: 1,242 KM | 38 Verified Owners Achieved Over 1,000 KM

This prestigious recognition was formally presented at GWM Showroom

Benchmarking Hybrid Excellence Across ASEAN

The record achievement reinforces the GWM Haval H6 HEV’s standing as one of the most fuel-enduring hybrid SUVs in the region. The nationwide challenge involved real-world driving conditions where 38 verified owners exceeded 1,000 KM on a single tank, with one driver reaching 1,242 KM, setting a new benchmark in hybrid mobility performance.

“This isn’t just a technical breakthrough; it’s a real-world endorsement of how far the HAVAL H6 HEV can take Malaysians,” said Mr. Cui Anqi, Managing Director of GWM Malaysia. “It reflects the essence of our new direction: to elevate the everyday drive through proven innovation.”

A New Chapter: Elevate Your Everyday

To commemorate this historic milestone, GWM Malaysia unveiled a bold new positioning for the Haval H6 HEV — “Elevate Your Everyday.” This brand line reflects the SUV’s value proposition: hybrid efficiency, extended range, premium comfort, and intelligent technology — all packaged to enhance daily driving experiences across Malaysia and the region.

With growing environmental awareness and an increasing demand for green mobility solutions, the Haval H6 HEV stands as a compelling choice for drivers seeking fuel endurance without sacrificing performance, design, or reliability.

From Fuel Efficiency to Fuel Endurance

This ASEAN Record highlights a growing shift in consumer expectations — from fuel efficiency alone to true fuel endurance. Malaysian drivers today are looking for more than savings; they want range confidence, long-term durability, and an elevated driving experience. The Haval H6 HEV delivers on all fronts, transforming hybrid perception from practical to powerful.

With this milestone, the Haval H6 HEV is no longer just a smart choice — It’s a certified record-breaker, ready to Elevate Your Everyday.

About GWM Malaysia
GWM Malaysia is the official distributor of Great Wall Motor vehicles in Malaysia. Committed to leading the region’s transition toward intelligent, sustainable mobility, GWM offers a growing lineup of hybrid and electric vehicles, including the ASEAN Record-holding Haval H6 HEV. With a focus on innovation, safety, and driver experience, GWM Malaysia continues to redefine the future of everyday driving.

ISUKA Tires Recognized with ASEAN Record for Specialty Tire Innovation

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ISUKA Tires Recognized with ASEAN Record for Specialty Tire Innovation

In a significant recognition of innovation and market impact, ISUKA Tires has been officially recognition an ASEAN Record for: First Specialty Tire Brand Serving Diverse Industrial Sectors with Export-Oriented Solutions (7 Sectors)

This prestigious accolade marks ISUKA’s pioneering achievement in delivering high-performance, application-specific tires that serve seven major industrial domains: Agriculture, Trucking, Earth Moving, Industrial Forklifts, Port, Mining, and Construction. The official presentation was held in Malaysia in June 2025 with representatives from ASEAN Records and industry stakeholders in attendance.

Engineering Tires for Real-World Industry Needs

Founded in Selangor, Malaysia, ISUKA is a proudly homegrown tire company with a global vision. What sets ISUKA apart is its focused commitment to developing Off-the-Road (OTR) and industrial-grade tires engineered for sector-specific challenges, from high-load capacities in mining to low-compaction solutions in agriculture.

The brand’s catalog features a range of specialty products including:

  • RIB, LUG, and Semi-LUG tires for trucks and buses
  • Reinforced agricultural tread designs for tractors and implements
  • All-terrain construction and loader tires with puncture-resistant compounds
  • Forklift pneumatic tires for warehousing and logistics
  • Heavy-duty grader and skid steer models built for road and mining conditions

💬 “This ASEAN Record is a testament to the strength of Malaysian manufacturing and the global demand for performance-driven tire solutions,” said a spokesperson from ISUKA. “We’re proud to serve a wide range of industries with tires that meet both domestic and international standards.”

From Local Roots to Global Reach

What began with a niche focus on the palm oil sector has expanded into a global export operation, with ISUKA now supplying to multiple international markets while meeting strict certifications, including ISO, DOT, E-mark, and SONCAP.

Backed by over two decades of industry expertise, ISUKA continues to lead with innovation, quality, and a mission that lives up to its slogan: “Keep You Moving.”

About ISUKA Tires Marketing Sdn. Bhd.
ISUKA is a Malaysian-based manufacturer of specialty tires tailored for off-road, industrial, and commercial use. From plantations to ports, construction zones to logistics centers, ISUKA tires are designed for strength, longevity, and performance in the most demanding environments. Website: www.isukatires.com

Organic Face Honoured with ASEAN Record for Most Hand-Skill Gua Sha Treatments

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Organic Face Honoured with ASEAN Record for Most Hand-Skill Gua Sha Treatments

Organic Face Sdn Bhd has been officially awarded an ASEAN Record for: Most Hand-Skill Face and Eye Gua Sha Treatments Without Aesthetic or Medical Methods by a Single Skincare Outlet (8,489 Treatments Since 2015)

This remarkable recognition celebrates OrganicFace’s unwavering commitment to natural skincare techniques, holistic wellness, and traditional facial therapy methods. The official ASEAN Records presentation took place at Botanica+Co, Bangsar South, in the presence of industry guests, wellness professionals, and members of the media.

Reviving Ancient Wisdom, Delivering Modern Results

Since its establishment, OrganicFace has built a strong reputation for offering gentle yet effective Gua Sha therapy—entirely through hand-skill techniques, without relying on injectables, machines, or invasive aesthetics. Their treatments have empowered thousands of clients to achieve visible skin rejuvenation and eye-area revitalization using 100% manual methods rooted in centuries-old tradition.

“This ASEAN Record is not just a milestone—it is a tribute to the skilled hands, dedication, and trust our team has cultivated over the years with our loyal clients,” said Ms YY Yeong from Organic Face Sdn Bhd.

Championing Authentic, Skill-Based Skincare

At a time when technology and invasive beauty trends dominate the skincare industry, OrganicFace stands as a trailblazer in championing authentic, non-medical facial wellness. Their consistent delivery of Gua Sha-based facial and eye therapies over the past decade has helped elevate appreciation for natural and traditional beauty practices across Malaysia and the ASEAN region.

About Organic Face Sdn Bhd

OrganicFace is a Malaysian skincare brand dedicated to preserving the art of hand-skill facial treatments and promoting non-invasive wellness solutions. Specializing in Gua Sha techniques for the face and eye areas, OrganicFace blends ancient practices with modern understanding of skincare to deliver exceptional, chemical-free results.