Category: Business Trade

Dessini Officially Recognised by ASEAN Records for Highest Number of Cookware Units Sold in a Year

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Dessini Officially Recognised by ASEAN Records for Highest Number of Cookware Units Sold in a Year

Homegrown Malaysian brand Dessini, under its parent company Chiwawa Asia Sdn. Bhd., has been officially recognised by ASEAN Records for achieving a groundbreaking milestone in the region’s household goods industry: Highest Number of Cookware Units Sold in a Year

The recognition honours Dessini’s achievement for its exceptional cookware sales performance, with 1,919,980 units sold between September 2024 and August 2025 — including 327,297 cookware sets across 2,030 product variants.

This milestone reflects Malaysia’s growing prominence in the manufacturing and e-commerce sectors, and highlights Dessini’s leadership in delivering quality, innovation, and affordability to households across the region.

A Malaysian Brand That Brings Global Quality Home

Founded with a simple yet powerful mission — “To Bring Quality Closer to Every Home” — Dessini has become one of Malaysia’s most trusted kitchenware brands. Known for its balance of performance, style, and affordability, Dessini continues to elevate the everyday cooking experience for families across the country.

In 2025, the brand’s remarkable sales performance set a new benchmark for the local kitchenware industry, solidifying its position as a household name synonymous with reliability and value.

The Power of Chiwawa Asia’s E-Commerce Ecosystem

As the driving force behind Dessini’s growth, Chiwawa Asia has built one of Malaysia’s most successful e-commerce ecosystems — connecting manufacturers, retailers, and consumers through a fully integrated digital and physical retail network.

By combining online platforms such as Shopee, TikTok Shop, and Lazada with strong offline partnerships and nationwide retail activations, Chiwawa Asia ensures that Dessini’s products are accessible to every corner of Malaysia.

“We listen to what Malaysian families need — practical, durable, and affordable cookware — and we deliver products that meet those needs without compromise.”
“This recognition represents the hard work of our team and the loyalty of our customers,” said Miki Yap from Chiwawa Asia.

Commitment to Innovation and Sustainability

Dessini’s growth is anchored in continuous product innovation. The brand’s flagship 12-Piece Premium Non-Stick Cookware Set remains one of its top sellers, praised for its advanced heat distribution, durable non-stick coating, ergonomic design, and elegant appearance.

In addition, Dessini is taking proactive steps toward environmental sustainability. Its cookware now uses PFOA-free coatings, and all packaging has transitioned to recyclable cardboard materials, reflecting the brand’s dedication to greener manufacturing practices.

Expanding Horizons Across ASEAN

With its record-breaking success in Malaysia, Chiwawa Asia is now expanding its regional footprint. The company aims to introduce Dessini to key ASEAN markets through strategic collaborations and product diversification — including smart kitchen appliances, home electronics, and premium beverage tools.

“Our ambition is clear — to make ‘Made in Malaysia’ a mark of world-class quality,” added the spokesperson.
“Through innovation and consistency, we want to establish Dessini as the most trusted kitchenware brand in Malaysia and a leading household name across Southeast Asia.”

About Chiwawa Asia

Chiwawa Asia is Malaysia’s leading e-commerce and digital distribution platform, offering a comprehensive range of consumer and industrial goods. Its integrated retail ecosystem empowers brands with logistics, marketing, and analytics solutions — helping them grow sustainably across Malaysia and the wider ASEAN region.

Dessini is one of the nation’s fastest-growing kitchenware brands, specialising in affordable, high-quality cookware and appliances designed for modern lifestyles. With over 2,000 product variants and a commitment to excellence, Dessini continues to bring convenience, performance, and style to kitchens across the region.

Andaman Grand Ballroom Recognised By ASEAN Records For The Largest Single-Floor Thematic Ballroom in a City Centre

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Andaman Grand Ballroom Recognised By ASEAN Records For The Largest Single-Floor Thematic Ballroom in a City Centre

ASEAN Records is proud to officially recognise Andaman Grand Ballroom for achieving a significant milestone in the regional hospitality and events industry, as the: Largest Single-Floor Thematic Ballroom in a City Centre with Fully Integrated Lighting and Sound System (Total capacity: over 1,500 guests)

This recognition highlights the Andaman Group’s commitment to creating landmark spaces that combine scale, elegance, and state-of-the-art functionality — redefining how large-scale events and celebrations are experienced in Malaysia’s bustling capital.

A Milestone in Urban Event Luxury

Strategically located in the heart of Kuala Lumpur, the Andaman Grand Ballroom stands as a testament to visionary architecture and grand-scale event planning. The venue features a fully integrated audio-visual system, majestic chandeliers, customisable lighting, and flexible layout capabilities that can accommodate over 1,500 guests in a single floor — making it one of the most impressive event spaces in the city centre.

Designed to host everything from weddings and gala dinners to corporate launches and cultural showcases, the ballroom’s thematic concept blends contemporary aesthetics with traditional elegance, offering a uniquely immersive experience for both organisers and guests.

Honouring the Achievement

The official ASEAN Records certificate was proudly presented to Peter Tey, Managing Director of Andaman Group, and Dato’ Seri Raymond Yu Zhenhui, in celebration of this milestone. These records reflects the group’s ongoing pursuit of excellence in property development, hospitality, and event infrastructure across Malaysia.

In his remarks, Peter Cheng shared:

“This recognition from ASEAN Records is not just about size — it’s about vision, execution, and purpose. The Andaman Grand Ballroom was built to become a signature space for the people, for celebrations, and for legacies. We’re proud to contribute to Malaysia’s position as a destination for world-class events.”

About Andaman Group

Andaman Group is a leading Malaysian property and lifestyle development group known for delivering high-impact commercial concepts and lifestyle destinations. With a focus on experience-driven spaces, the Group continues to innovate across sectors — from hospitality and food & beverage to real estate and events — championing Malaysia’s role as a regional hub for creativity, commerce, and culture.

Melix Lab Recognised by ASEAN Records for Pioneering Scalp Care Innovation

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Melix Lab Recognised by ASEAN Records for Pioneering Scalp Care Innovation

ASEAN Records is proud to officially recognise Melix Lab for achieving a historic industry-first milestone with its launch of a revolutionary scalp care product, as the: “First Dermatologically Tested Two-Phase Scalp Purifying Pre-Shampoo with AHA+PHA Created and Designed as the First Step of Hair Wash”

This recognition sets a new regional benchmark in the haircare and personal wellness sector — validating Melix Lab’s commitment to functional innovation, scientific formulation, and transformative results in scalp health.

Introducing a New Era of Pre-Shampoo Science

Melix Lab is an advanced line by Melix, a Malaysian-born brand founded in 2016, known for its focus on gentle, plant-based formulations. While Melix built its foundation on mild and soothing haircare, Melix Lab elevates this promise by introducing active ingredients to address persistent scalp issues — blending clinical precision with natural efficacy.

Its debut innovation — the Two-Phase Scalp Purifying Pre-Shampoo — is dermatologically tested and scientifically formulated with AHA (Alpha Hydroxy Acid) and PHA (Polyhydroxy Acid). Designed to be the first step before shampoo, the product gently exfoliates, detoxifies, and balances the scalp — enhancing absorption and effectiveness of subsequent haircare steps.

This marks a paradigm shift in hair washing routines, where pre-shampooing becomes essential to long-term scalp wellness and hair vitality.

A Celebrated Launch with Industry Experts

The official ASEAN Records certificate presentation was held on 27 October 2025 during the Melix Lab Launch Event at TRX, Kuala Lumpur. The event brought together media, beauty professionals, influencers, and brand partners to celebrate this groundbreaking achievement.

The certificate was proudly received by Joanne, COO & CFO, and Bing, CEO & CMO, of Melix. The product innovation was presented alongside Tony, renowned Taiwanese celebrity hairstylist and Melix Lab’s 2025 Brand Ambassador, who lauded the product’s scientific approach and ease of integration into modern routines.

Popular beauty influencer Anjoe Koh, who collaborated with the brand for the launch campaign, also joined the event to share her experience and insights into consumer responses.

From Vision to Recognition

The launch also featured interactive stations, scalp analysis experiences, and product sampling — all designed to educate consumers about healthy hair rituals and the importance of scalp priming.

“We created Melix Lab to solve the root of the problem — the scalp. Our new two-phase pre-shampoo is the result of years of research and testing. To now be recognised by ASEAN Records for this breakthrough affirms our belief that true hair beauty starts at the scalp,” said Joanne, during her opening remarks.

About Melix & Melix Lab

Founded in 2016, Melix is a Malaysian haircare brand known for its natural, mild, and sulfate-free products. Over the years, it has built a loyal following through transparency, wellness education, and personalised formulations.

Melix Lab, the brand’s premium extension, is designed for more targeted scalp care — combining luxury, minimalism, and clinical performance. All Melix Lab products are dermatologically tested, with enhanced vitamins, oils, and patented delivery systems — offering results without compromising on gentleness.

With this ASEAN Records recognition, Melix Lab continues to lead the charge in reimagining haircare, one innovation at a time.

ASIA Records Officially Launched — ASEAN Records Expands From Regional to Continental Impact

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ASIA Records Officially Launched — ASEAN Records Expands From Regional to Continental Impact

In a defining moment for regional recognition, ASEAN Records has officially launched Asia Records, expanding its reach beyond Southeast Asia to honour extraordinary achievements across the entire continent.

This historic milestone was unveiled at the ASEAN Records Gala Night, held in conjunction with Malaysia’s ASEAN Chairmanship and the upcoming 47th ASEAN Summit — a pivotal occasion as Malaysia leads the region on the global stage.

The launch ceremony was officiated by Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam, Yang di-Pertua Negeri (Governor) of Melaka, alongside with Mr Rizal bin Dato’ Nainy, Chief Executive Officer of SME Corporation Malaysia, Mr Chua Choon Hwa, Deputy Secretary General (Tourism) of Ministrry of Tourism, Arts and Culture (MOTAC), Mr Eldrick Koh and Ms Gillian Ooi, Managing Directors of ASEAN Records and Asia Records,

From ASEAN to Asia: A Bigger Stage for Continental Excellence

Founded on the principle of measurable and verifiable excellence, Asia Records recognises the highest levels of achievement across innovation, culture, enterprise, tourism, sustainability, and global impact.

It builds on the strong foundation of ASEAN Records, which has surpassed 200 certified achievements across Southeast Asia since its official launch in November 2024.

With the domain secured since 2013, Asia Records is positioned as a globally trusted platform governed by international credibility standards — offering individuals, businesses, and changemakers a larger platform to document history, showcase progress, and unite the region under excellence.

“We don’t just keep records — we define history for ASEAN and Asia.”

A Night of Milestones at the ASEAN Records Gala Night

Held at a prestigious venue in Kuala Lumpur, the ASEAN Records Gala Night 2025 marked several historic achievements in a single evening:

  • 48 newly certified records presented
  • 8 upcoming record attempts announced
  • 108 previously certified records acknowledged
  • Over 550 distinguished guests in attendance

This became the largest gathering ever organised under ASEAN Records — a true celebration of verified impact and regional excellence.

Asia Records Launch Highlights

The launch ceremony of Asia Records also featured a joint press statement from ASEAN Records and Asia Records.

 The side launches of:

  • ASEAN Tourism Records, endorsed by ASEANTA
  • Asia Tourism Records, the continental counterpart

These initiatives aim to further elevate Asia and ASEAN as cultural and tourism powerhouses, aligning with shared goals for sustainability and regional pride.

The evening also included the ASEAN Street Exhibition, featuring cultural showcases from all 10 ASEAN member states and Timor-Leste, celebrating unity in diversity.

Visit Malaysia 2026 Preview and Mascot Showcase

A featured segment unveiled Wira and Manja, the official mascots of Visit Malaysia 2026, representing the Malayan sun bear as a national symbol of conservation and hospitality.

50 pairs of mascots paraded the venue — igniting excitement for the upcoming tourism campaign and Malaysia’s cultural leadership in ASEAN.

Official Record Recognition Highlights

The evening also recognised to Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam, officially inducted into ASEAN Records as the: First and Only Sitting State Governor in ASEAN to Receive a National Sports Leadership Award (Anugerah Tokoh Sukan Negara, 13 May 2024)

  • Mark & Pinky, internationally acclaimed Malaysian illusionists, who: Broke the World Record for Most Costume Change Illusions in One Minute (Officially certified by Asia Records — performed live at the gala)

About Asia Records

Asia Records is a continental expansion of ASEAN Records, committed to recognising the most impactful achievements across Asia — in culture, innovation, sustainability, and enterprise. It is positioned to become Asia’s leading professional recognition platform, governed by rigorous standards of verification and integrity.

Nextgreen Global Officially Recognised by ASEAN Records for First Integrated Oil Palm Biomass Processing Hub Since 2022

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Nextgreen Global Officially Recognised by ASEAN Records for First Integrated Oil Palm Biomass Processing Hub Since 2022

Nextgreen Global, Malaysia’s trailblazer in green industrial innovation, has officially been recognised by ASEAN Records for achieving the milestone: First Integrated Oil Palm Biomass Processing Hub Since 2022

The official ASEAN Records certificate was proudly presented to Dr. Kelly Lim Kah Yen, Executive Director of Nextgreen Global, during a ceremony held at the company’s flagship Green Technology Park (GTP) in Pekan, Pahang. The event was witnessed by YBhg. Datuk Dr. Ching Thoo, Secretary-General of the Ministry of Natural Resources and Environmental Sustainability, reflecting the national importance of sustainable circular solutions.

“This record validates our long-term commitment to green infrastructure and our vision to lead ASEAN’s transition into a truly circular and sustainable economy,” said Dr. Kelly Lim. “We are proud to pioneer a solution that brings together industrial efficiency, environmental stewardship, and socio-economic development.”

Pioneering an ASEAN-first Biomass Hub

This record recognises the development and successful operation of the Green Technology Park as the first fully integrated biomass processing facility in ASEAN. Since 2022, the hub has functioned as a centralised, scalable ecosystem capable of converting large volumes of palm oil industry waste into multiple value-added products.

These include:

  • EFB pulp and paper
  • Biodegradable packaging materials
  • Organic fertiliser and agrofeed
  • Treated liquid waste repurposed as agricultural nutrients
  • Renewable energy from biomass fuel

More than just a plant, the GTP serves as a national demonstration model for circular economy implementation, designed to be replicated across other industrial zones in Malaysia and Southeast Asia.

About Nextgreen Global

Nextgreen Global is listed on Bursa Malaysia and stands at the forefront of sustainable industrial transformation. With its focus on clean technologies and closed-loop production systems, the company aims to maximise the economic value of oil palm biomass while minimising environmental harm.

Nextgreen’s Green Technology Park is a flagship initiative to showcase how waste from Malaysia’s largest commodity sector can be transformed into renewable resources that drive growth, innovation, and ESG leadership across ASEAN. For more information, visit: https://www.nextgreenglobal.com

Nextgreen Global Officially Recognised by ASEAN Records for First Green Technology Park Adopting Circular Economy Model with Patented Technology to Convert Oil Palm Biomass into EFB Pulp and Paper

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Nextgreen Global Officially Recognised by ASEAN Records for First Green Technology Park Adopting Circular Economy Model with Patented Technology to Convert Oil Palm Biomass into EFB Pulp and Paper

Nextgreen Global, a Malaysian pioneer in sustainable industrial development, has officially been recognised by ASEAN Records for achieving the milestone: First Green Technology Park Adopting Circular Economy Model with Patented Technology to Convert Oil Palm Biomass into EFB Pulp and Paper

The official ASEAN Records certificate was proudly presented to Dato’ Lim Thiam Huat, Managing Director of Nextgreen Global, during a recognition ceremony at the company’s flagship Green Technology Park (GTP) in Pekan, Pahang. The presentation was witnessed by YBhg. Datuk Dr. Ching Thoo, Secretary-General of the Ministry of Natural Resources and Environmental Sustainability, in recognition of the importance of sustainable innovation to Malaysia’s future economy.

A Breakthrough in Circular Green Technology

This record was achieved through Nextgreen’s breakthrough approach to creating a fully integrated, zero-waste industrial ecosystem. The Green Technology Park utilises a patented process to convert palm oil waste—specifically empty fruit bunches (EFB)—into eco-labelled pulp and paper, contributing to both national ESG goals and reducing reliance on imported materials.

The GTP’s production flow is rooted in circular economy principles. In addition to pulp and paper, the plant produces organic fertilisers and renewable energy from the residual by-products of the EFB conversion process—ensuring nothing goes to waste.

“This achievement is a national milestone that proves sustainability can go hand-in-hand with innovation and profitability,” said Dato’ Lim Thiam Huat. “We thank ASEAN Records for this recognition, and we hope to replicate this model across ASEAN to support the region’s transition toward sustainable industrialisation.”

About Nextgreen Global

Nextgreen Global is a Bursa Malaysia-listed leader in green technology and sustainable development. The company is committed to transforming Malaysia’s palm oil biomass into high-value products such as:

  • Eco-friendly pulp and paper
  • Biodegradable packaging
  • Organic fertilisers and agrofeed
  • Renewable energy from biomass

Through its Green Technology Park and patented zero-waste production systems, Nextgreen aims to reduce environmental pollution, support rural economies, and build a replicable model for sustainable industry. For more information, visit: https://www.nextgreenglobal.com

SME Venture@ASEAN Malaysia 2025 Officially Recognised by ASEAN Records for Largest ASEAN SME Trade Event 2025

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SME Venture@ASEAN Malaysia 2025 Officially Recognised by ASEAN Records for Largest ASEAN SME Trade Event 2025

SME Venture@ASEAN Malaysia 2025, the country’s flagship small and medium enterprise trade and innovation summit, officially organised by SME Corporation Malaysia (SME Corp. Malaysia), has been formally recognised by ASEAN Records for achieving a groundbreaking regional milestone: “Largest ASEAN SME Trade Event 2025″ (Featuring 370 exhibitors across B2B and B2C sectors, 300 structured business matching sessions, 8 multi-forum activities, and over 10,000 trade and public visitors expected)

The ASEAN Records recognition was presented during the opening of this high-impact trade event, held at the Malaysia International Trade and Exhibition Centre (MITEC). The summit celebrated the collaborative spirit, innovation capacity, and market connectivity that define ASEAN’s small and medium enterprise ecosystem.

The official award ceremony was officiated by YAB Dato’ Seri Dr Ahmad Zahid Hamidi, Deputy Prime Minister of Malaysia, alongside YB Datuk Ewon Benedick, Minister of Entrepreneur Development and Cooperatives. Their presence reflected Malaysia’s ongoing commitment to championing SMEs as the engine of inclusive economic development in the region.

The ceremony was also attended by senior federal and state government officials, trade attachés, business councils, SME leaders, and regional stakeholders from across Southeast Asia.

A Milestone in ASEAN Entrepreneurship and Trade Collaboration

SME Venture@ASEAN Malaysia 2025 has emerged as one of the most vibrant, forward-thinking, and inclusive trade platforms in ASEAN — gathering the full spectrum of stakeholders across business, finance, policy, and innovation to connect, collaborate, and catalyse cross-border growth.

The record-setting summit featured:

  • 370 exhibitors spanning high-impact industries including smart manufacturing, digital technology, halal trade, agribusiness, fintech, green solutions, creative economy, and more
  • 300 business matching sessions, enabling dynamic deal-making and investment conversations between SMEs, buyers, investors, and ecosystem enablers
  • 8 multi-forum activities, hosting policy panels and industry thought leaders across strategic topics such as digital transformation, SME financing, supply chain readiness, regional branding, and integration into ASEAN economic corridors

With over 10,000 visitors expected, the event created a dynamic environment for market exposure, investor discovery, partnership activation, and regional networking — reaffirming the role of SMEs as ASEAN’s economic backbone.

Empowering SMEs for the Future of ASEAN

Beyond its commercial scale, SME Venture@ASEAN Malaysia 2025 served as a blueprint for the future of entrepreneurship in Southeast Asia. It brought together forward-looking enterprises, family businesses, and high-growth startups in a collaborative environment where ideas, innovation, and investment intersect.

Through a combination of immersive showcases, business clinics, expert-led forums, and curated networking zones, the summit empowered SMEs with the insights, tools, and connections necessary to navigate the challenges of digitalisation, sustainability, and regional integration.

“This would serve as a regional drive to connect entrepreneurs, investors, and innovators throughout ASEAN, especially in high-potential sectors such as high technology, halal trade, and digital services,” said Deputy Prime Minister Dato’ Seri Dr Ahmad Zahid Hamidi in his opening address. “Let this movement become the heartbeat of our regional economy — a catalyst that empowers our people, strengthens our resilience, and propels ASEAN into the next frontier of growth.”

ASEAN Records Recognition: A Symbol of Impact and Legacy

The ASEAN Records recognition represents a defining milestone for SME Corp. Malaysia and its partners — affirming the summit’s position as the largest and most impactful SME-focused event in the ASEAN region for 2025.

It acknowledges not only the scale of the initiative but also its deeper mission to cultivate a resilient, innovative, and future-proof SME ecosystem for ASEAN and beyond.

This recognition symbolises the collaborative vision of ASEAN stakeholders in building a borderless business community that promotes shared prosperity and economic equity through entrepreneurship.

A Stronger ASEAN Begins With Empowered SMEs

As ASEAN continues to prioritise digital economy integration, sustainable development goals (SDGs), and inclusive regional trade, events like SME Venture@ASEAN Malaysia 2025 serve as essential drivers of progress. They empower entrepreneurs to build scalable, competitive businesses while contributing to national and regional development goals.

This official recognition will be proudly recorded in the ASEAN Records archives as a testament to Malaysia’s leadership in SME development and its ongoing commitment to shaping a vibrant, high-impact, and innovation-driven ASEAN economy. For more information about SME Venture@ASEAN Malaysia 2025 events, visit: https://smeventure.com.my

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ES Premium Honoured by ASEAN Records for the Highest-Valued Car Number Plate on a Test-Drive Vehicle

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ES Premium Honoured by ASEAN Records for the Highest-Valued Car Number Plate on a Test-Drive Vehicle

ES Premium Holdings, Malaysia’s leading distributor of luxury vehicles, has been officially recognised by ASEAN Records for achieving an extraordinary milestone in automotive prestige: Highest-Valued Car Number Plate on a Test-Drive Vehicle (Valued at RM488,000)

The prestigious ASEAN Records title was presented to Dato’ Fanny Yap, Director of ES Premium Holdings, during a recognition ceremony held at the Omoda Jaecoo 4S Flagship Centre in Glenmarie. The event gathered customers, industry partners, and automotive enthusiasts to celebrate a defining achievement in Malaysia’s evolving luxury car landscape.

Redefining the Luxury Test-Drive Experience

This remarkable recognition underscores ES Premium’s unwavering commitment to elevating the premium car ownership journey — beginning from the very first drive.

By assigning Malaysia’s most valuable number plate to a test-drive vehicle, ES Premium has reimagined what exclusivity means, turning a routine experience into an encounter with pure prestige.

The M2M number plate, displayed on a flagship Omoda Jaecoo model, brings the total valuation of the test-drive experience to over RM600,000 (Approx. USD140,000)— making it the most luxurious test-drive experience in ASEAN to date.

The Meaning Behind the “MM” Plate

The “MM” registration is part of the special “M_M” series introduced by JPJ (Malaysian Road Transport Department) to commemorate Malaysia Merdeka (National Day) in 2023.

Initially released as a patriotic series symbolising national unity and pride, the M_M plates quickly became some of the most sought-after vehicle registrations in the country. Following overwhelming demand, JPJ later released the remaining numbers via the MySikap portal for the public to acquire — a move that collectively generated over RM 20 million in bids nationwide.

Today, the MM series represents more than just a number plate; it has become a symbol of national heritage and modern prestige, linking Malaysian pride with automotive distinction.

A Symbol of Pride and Innovation

During the ceremony, Adric Wong, Dealer Principal of ES Premium Holdings, shared his appreciation:

“Being recognised by ASEAN Records for having the highest-valued number plate on a test-drive vehicle is a proud moment for our entire team. This milestone goes beyond numbers — it reflects our vision to elevate every customer touchpoint and redefine the meaning of premium service. We’re deeply grateful for the trust and support we’ve received over the years.”

About ES Premium Holdings

Based in Glenmarie, Selangor, ES Premium Holdings is an authorised 4S distributor for luxury automotive brands including Omoda and Jaecoo. The company has built its reputation on excellence — integrating advanced technology, precision engineering, and world-class customer care to deliver an unmatched motoring experience.

From personalised showroom consultations and exclusive test drives to attentive after-sales service and long-term ownership support, every interaction reflects the company’s enduring belief: “You Deserve the Best.” Find out more at https://es-premium.com/

HONOR Recognised By ASEAN Records For Top-Selling Mid-Range Smartphone Series

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HONOR Recognised By ASEAN Records For Top-Selling Mid-Range Smartphone Series


HONOR Technology (Malaysia) has been officially recognised by ASEAN Records for achieving a dominant market milestone in the mobile technology space: “Top-Selling Mid-Range Smartphone Series” (HONOR X9a, HONOR X9b, HONOR X9c — with 56% Market Share in Malaysia, as of September 2025)

ASEAN Records recognises the HONOR X9 Series as the most commercially successful mid-range smartphone lineup in the Malaysian market, affirming HONOR’s deep understanding of consumer needs, cutting-edge design innovation, and market-driven strategy.

The official ASEAN Records certificate was received by Tan Pei Ling, Head of Channel Sales at HONOR Malaysia, and Victor Yu, Marketing Director of HONOR Malaysia.

Market Leadership in the Mid-Range Segment

The HONOR X9 series — comprising the X9a, X9b, and the newly launched X9c — has collectively secured an impressive 56% share of Malaysia’s mid-range smartphone market, according to the latest sales data as of September 2025. This places HONOR well ahead of its competitors in a highly competitive segment.

Designed for performance, durability, and visual excellence, the X9 series stands out with its hallmark features:

  • Ultra-tough Curved AMOLED displays
  • Large-capacity batteries and fast-charging capabilities
  • Elegant design fused with powerful processors
  • Excellent camera performance for lifestyle users

These smartphones have become the go-to choice for Malaysians seeking premium experiences at accessible prices — reinforcing HONOR’s commitment to technology for all.

Why the HONOR X9 Series Stands Out

Each release in the X9 series has pushed boundaries in smartphone engineering and durability:

  • HONOR X9a: Featured the world’s first ultra-tough curved AMOLED screen in its category.
  • HONOR X9b: Introduced full-angle drop resistance and enhanced build quality.
  • HONOR X9c: Advanced scratch, shock, and water resistance technology.
  • HONOR X9d: Equipped with a “bulletproof” internal structure and IP69K water resistance, offering top-tier protection for everyday use.

These models deliver cinematic displays, all-day battery life, and flagship design — at mid-range prices, making them a top pick for users who value both style and substance.

A Local Milestone With Regional Significance

HONOR’s achievement reflects more than just sales — it signals a shift in regional consumer preference towards value-driven innovation. The X9 series has resonated especially well with the Malaysian mid-range market, known for its discerning, digitally connected consumers.

Receiving the ASEAN Records recognition is a proud milestone for HONOR Malaysia — placing the brand among ASEAN’s most impactful mobile technology leaders.

“The success of the X9 series belongs to every customer who believed in us, this is not only a recognition of our team’s hard work, but a celebration of the strong connection we’ve built with Malaysian consumers.” said Tan Pei Ling, Head of Channel Sales at HONOR Malaysia

About HONOR Technology (M) Sdn Bhd

HONOR Malaysia is a leading global smart device brand with a mission to create a new intelligent world for everyone through its powerful products and ecosystem. In Malaysia, the brand continues to grow rapidly with strong demand for its mid-range and flagship series, making it one of the most trusted names in the market.

ASEAN Records is proud to officially recognise HONOR Technology (Malaysia) for its outstanding performance in smartphone innovation and consumer leadership. The success of the HONOR X9 series marks an industry-defining moment in the region’s tech landscape. www.honor.com/my

Neon+ Sets ASEAN Records For Highest Monthly Sales Of Wireless All-In-One Portable Smart Projector

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Neon+ Sets ASEAN Records For Highest Monthly Sales Of Wireless All-In-One Portable Smart Projector

ES Producation, the company behind Malaysia’s rising tech brand Neon+, has been officially recognised by ASEAN Records for achieving a significant industry milestone: Highest Monthly Sales Generated by a Single Wireless All-in-One Portable Smart Projector Featuring Integrated WPS, Custom Rechargeable Power Bank, and 2-Year Guarantee (RM1,413,000 in May 2025)

Market Innovation in Portable Wireless Projection

This record celebrates the exceptional success of Neon+’s flagship all-in-one smart projector — a sleek, wireless, portable solution designed for the modern era of mobile work, digital learning, and flexible presentations.

The device features an integrated Wireless Presentation System (WPS), a custom rechargeable power bank, and a 2-year guarantee, setting it apart from traditional projectors in both function and reliability. With plug-and-play capability, long battery life, and ultra-compact design, the product has resonated with educators, business professionals, and tech-forward consumers across ASEAN.

In just one month, Neon+ sold 372 units, generating over RM1.41 million in sales — a remarkable feat for a local technology brand and a clear reflection of rising demand for mobility-first presentation tools in the region.

A Vision Backed by Innovation

Kelvin Kho, Chief Executive Officer of ES Producation, shared:

“This record represents more than sales — it validates our mission to design user-centric technology that empowers people to present, connect, and share ideas anytime, anywhere. Neon+ is built for the next generation of tech users, and we’re proud to be leading this movement from Malaysia.”

About Neon+ by ES Producation

Neon+ is a next-generation smart technology brand under ES Producation, a Malaysian company focused on wireless projection, smart presentation tools, and portable tech innovation. Since its founding, the company has grown through its dedication to combining design-forward aesthetics with functional engineering, addressing the needs of mobile professionals, hybrid learners, and digital lifestyle users.Neon+ continues to push the boundaries of presentation tech in ASEAN, redefining how users interact with screens — no cables, no limits. Learn more at: https://neonplus.com.my