ASEAN Records is proud to officially recognise Melix Lab for achieving a historic industry-first milestone with its launch of a revolutionary scalp care product, as the: “First Dermatologically Tested Two-Phase Scalp Purifying Pre-Shampoo with AHA+PHA Created and Designed as the First Step of Hair Wash”
This recognition sets a new regional benchmark in the haircare and personal wellness sector — validating Melix Lab’s commitment to functional innovation, scientific formulation, and transformative results in scalp health.
Introducing a New Era of Pre-Shampoo Science
Melix Lab is an advanced line by Melix, a Malaysian-born brand founded in 2016, known for its focus on gentle, plant-based formulations. While Melix built its foundation on mild and soothing haircare, Melix Lab elevates this promise by introducing active ingredients to address persistent scalp issues — blending clinical precision with natural efficacy.
Its debut innovation — the Two-Phase Scalp Purifying Pre-Shampoo — is dermatologically tested and scientifically formulated with AHA (Alpha Hydroxy Acid) and PHA (Polyhydroxy Acid). Designed to be the first step before shampoo, the product gently exfoliates, detoxifies, and balances the scalp — enhancing absorption and effectiveness of subsequent haircare steps.
This marks a paradigm shift in hair washing routines, where pre-shampooing becomes essential to long-term scalp wellness and hair vitality.
A Celebrated Launch with Industry Experts
The official ASEAN Records certificate presentation was held on 27 October 2025 during the Melix Lab Launch Event at TRX, Kuala Lumpur. The event brought together media, beauty professionals, influencers, and brand partners to celebrate this groundbreaking achievement.
The certificate was proudly received by Joanne, COO & CFO, and Bing, CEO & CMO, of Melix. The product innovation was presented alongside Tony, renowned Taiwanese celebrity hairstylist and Melix Lab’s 2025 Brand Ambassador, who lauded the product’s scientific approach and ease of integration into modern routines.
Popular beauty influencer Anjoe Koh, who collaborated with the brand for the launch campaign, also joined the event to share her experience and insights into consumer responses.
From Vision to Recognition
“We created Melix Lab to solve the root of the problem — the scalp. Our new two-phase pre-shampoo is the result of years of research and testing. To now be recognised by ASEAN Records for this breakthrough affirms our belief that true hair beauty starts at the scalp,” said Joanne, during her opening remarks.
The launch also featured interactive stations, scalp analysis experiences, and product sampling — all designed to educate consumers about healthy hair rituals and the importance of scalp priming.
About Melix & Melix Lab
Founded in 2016, Melix is a Malaysian haircare brand known for its natural, mild, and sulfate-free products. Over the years, it has built a loyal following through transparency, wellness education, and personalised formulations.
Melix Lab, the brand’s premium extension, is designed for more targeted scalp care — combining luxury, minimalism, and clinical performance. All Melix Lab products are dermatologically tested, with enhanced vitamins, oils, and patented delivery systems — offering results without compromising on gentleness.
With this ASEAN Records recognition, Melix Lab continues to lead the charge in reimagining haircare, one innovation at a time.
ASEAN Records is proud to officially recognise GinsengWorld Biotech for achieving two significant records in the health and direct-selling sector:
First and Most Comprehensive Pesticide-Free Ginseng Product Line by a Direct Selling Company with In-House Biotech Cultivation and Production since 2005 (24 SKUs, land area appox. 200,000 sq. ft., build-up area approx. 76,000 sq.ft.)
Largest Membership Base in a Direct Selling Company Specializing in Ginseng Products since 2005 (11932 members)
These accolades mark a pivotal moment for GinsengWorld — a leading pioneer in ginseng-based biotechnology — reflecting its unwavering commitment to health innovation and regional impact.
A Pioneer in Biotech Wellness Since 2005
Founded with the mission of “Invest in Health, Invest in the Future,”GinsengWorld Biotech has grown into one of ASEAN’s most recognisable wellness enterprises, backed by nearly two decades of expertise in biotech cultivation, research, and direct selling of ginseng products.
With a 200,000 sq. ft. land area and 76,000 sq. ft. build-up facilities, the company has developed an industry-leading product line of 24 pesticide-free ginseng SKUs — a remarkable feat that reinforces its dedication to purity, innovation, and efficacy.
Through its unique direct selling model, GinsengWorld has cultivated the largest ginseng-focused membership network in the region, with over 11,932 members benefiting from business opportunities, community-driven wellness, and professional growth.
A Landmark Moment of Recognition at the GinsengWorld Conference
The official ASEAN Records certificate was proudly presented to Hsieh Lung Fei, Managing Director of GinsengWorld Biotech, during the GinsengWorld Conference held at HXC Grand Ballroom, Setia Alam, on 25 October 2025.
This landmark event themed “The New Era of the Ginseng Economy: Invest in Health, Invest in the Future” gathered over 1,000 attendees and industry stakeholders from across ASEAN and beyond — celebrating the evolution of ginseng as a billion-dollar wellness frontier.
Organised with an electrifying lineup of seminars, brand showcases, and recognition moments, the highlight of the day was the ASEAN Records ceremony and a powerful keynote by Mr. Hsieh, who shared the company’s journey, vision, and impact across borders.
A Word from the Founder
“This recognition by ASEAN Records affirms the heart of our mission — to elevate ginseng as a world-class health solution built on biotech excellence. We thank all our partners, members, and teams who have believed in our cause from the very beginning,” said Hsieh Lung Fei.
About GinsengWorld Biotech
Founded in 2005, GinsengWorld Biotech is a Malaysian-based wellness company specialising in the cultivation, processing, and direct selling of pesticide-free ginseng products. Through continuous investment in biotechnology and wellness education, the company has grown a robust membership ecosystem, driving health awareness and entrepreneurial empowerment across the ASEAN region.
With its comprehensive product line and industry-first cultivation facilities, GinsengWorld continues to shape the ginseng economy of tomorrow — one rooted in tradition, powered by science, and driven by people.
Aik Cheong Coffee recognised by ASEAN Records for two groundbreaking industry milestones:
ASEAN Records is proud to officially recognise Aik Cheong Coffee for achieving two remarkable records in the coffee manufacturing and packaging sector:
“Most Kopi-O Sachets Sold in One Year” “First to Launch Kopi-O in ‘Coffee in a Bag’ Format Since 1980”
These recognitions mark a historic moment for the brand as it celebrates its 70th anniversary — honouring its journey of innovation, consistency, and leadership in Malaysia’s traditional coffee scene.
A coffee legacy brewed over seven decades
Founded in 1955 in Melaka, Aik Cheong Coffee has grown into a trusted household name known for delivering rich, authentic coffee experiences. The brand is especially synonymous with Kopi O, a traditional black coffee beverage that holds a nostalgic place in Malaysian culture.
With innovation at its core, Aik Cheong became the first in ASEAN to introduce Kopi-O in a convenient “coffee in a bag” format as early as 1980 — a game-changing invention that allowed coffee lovers to enjoy their brew with ease, without compromising on taste or tradition.
Continuing its legacy of excellence, the brand achieved record-breaking salesof 83,567,563 Kopi O sachets between September 2023 and August 2024, equivalent to over 229,535 cups served daily — a feat that has now earned them a place in ASEAN history.
These recognitions also embody the brand’s longstanding philosophy — “Innovation Brews Tradition” — where heritage and modernity go hand-in-hand. As Aik Cheong continues to innovate, it remains steadfast in preserving the legacy of traditional coffee while meeting the evolving needs of consumers.
A Historic Presentation During a Landmark Product Launch
The official ASEAN Records certificate presentation was held during the launch of the Kopi O Vintage Series – 70 Tahun Bersama on 24 October 2025, at AEON Midvalley. The ceremony was part of a collaborative event between Aik Cheong Coffee and AEON Retail Malaysia, featuring a themed pop-up experience, sampling booths, and meet-and-greet sessions with brand ambassador Mr. Tan Boon Heong.
The certificates were proudly received by:
Tang Joo Shen, Director of Aik Cheong Coffee Ernest Koh Tsu Hern, Senior Sales Manager – Modern, General Trade & E-commerce
The event also featured nostalgic visuals, aproduct showcase, and a vibrant crowd of media, influencers, and loyal consumers — all united in celebrating this milestone moment for the Malaysian coffee icon.
Continuing the brew of innovation and heritage
Speaking at the event, Mr. Bryant Moc Yow Shin (Marketing and Product Development Manager), expressed heartfelt gratitude:
“To be recognised by ASEAN Records for these two achievements is not just an honour — it’s a reflection of our team’s dedication over the last 70 years. From introducing the first coffee-in-a-bag concept to reaching record-breaking sales, we remain committed to preserving the heritage of traditional coffee while embracing innovation for future generations.”
The event was also part of the AEON Yum Cha Fair (22 October – 6 November 2025), where the Kopi O Vintage Series made its official debut, attracting new audiences and rekindling memories of classic kopitiam flavours.
About Aik Cheong Coffee
Founded in Melaka in 1955, Aik Cheong Coffee has become one of Malaysia’s most trusted coffee brands — known for its quality blends, innovative packaging, and dedication to tradition. From its iconic Kopi O to modern espresso offerings, the brand continues to evolve while honouring its roots in local kopitiam culture.
With over seven decades of expertise, Aik Cheongexports to more than 40 countries, proudly showcasing the taste of Malaysia to the world. The newly launched Kopi O Vintage Series is both a tribute to the past and a bold step forward — a collector’s edition blend that celebrates 70 years of togetherness.
The ASEAN Records Gala Night 2025, held on 22 October 2025 at the Andaman Ballroom, Kuala Lumpur, continued to shine a spotlight on measurable excellence and verified achievements across the region. The event brought together over 550 distinguished guests in a powerful showcase of regional unity, diversity, and innovation.
In addition to the announcement of new records and record attempts, the Gala Night honoured 108 previously certified records of record holders, whose accomplishments had previously been verified and certified by ASEAN Records. Their presence added tremendous significance to the event, reinforcing the growing legacy of verified achievement across ASEAN and Asia.
A Night of Appreciation
In this continuation of featured record holders, we highlight the remaining companies and organisations who were represented at the Gala:
SPARTA HAUS SDN. BHD. Most Business Plans and Corporate Profiles Delivered by a Consulting Firm Since 2019 (441 Projects Across 38 Industries and 6 Countries)
TRENDCOMM TECHNOLOGY SDN. BHD. Longest Continuous and Largest Volume Distribution of a Single Brand Enterprise Wireless Headset in Malaysia (60,149 Units of Jabra Enterprise Wireless Headset distributed 2015 to 2024)
PUSAT TUISYEN TUTOR TUTOR CEMERLANG Most Straight-A SPM Students Produced by a Secondary Tuition Centre Within 2 Years (777 Students Across 17 Branches, 2023 – 2024) Most SPM Students Scoring 10 or More A’s Produced by a Secondary Tuition Centre Within 2 Years (568 Students Across 17 Branches, 2023 – 2024)VERRONA HILLS BREAD & PASTRERIE Most Millefeuille Toasts Sold in a Year (155,427 Units, 1 July 2024 to 30 June 2025) Most Swiss Rolls Sold in a Year (316,093 Units, 1 July 2024 to 30 June 2025)MALAYSIA FOOTWEAR MANUFACTURERS ASSOCIATION Longest Consecutive and Highest Number of National Participants Competing and Winning in International Footwear Design Competitions Overseas, Championed by a National Footwear Association (12 Years Non-Stop, 360 Designers, 73 Wins, 2023-2024)JM INTERNATIONAL HOLDING SDN. BHD. First and Largest International 8-Hour Famine Camp with Special Needs Children and Orphans, Organized by a Special Education Training Center (5 Countries, 200 Participants)
PERSATUAN AMAL SEMANGAT SEMUT First and Largest Nationwide Anti-Scam Movie Awareness Campaign for Orphanages in Collaboration with PDRM (1,010 Participants Sponsored from May to November 2024)
SHEN LOON SHE ENTERPRISE SDN. BHD. Most Joint Supplements Featuring UC-ll® Sold in a Month (10,040 Bottles & RM1,436,523 in Sales, July 2025)FEDERATION OF MALAYSIAN BUSINESS ASSOCIATIONS (FMBA) Largest ASEAN-Country Speaker Line-Up in a Single-Day Business Forum Organised by a Business Federation (18 Speakers from 10 Nations)FOODIE FOODIE @ KUCHAI Largest Retractable Roof in a Food Court (Total area: 9,408 SQ ft, comprising two retractable roof sets, each measuring 84 feet by 56 feet as part of an integrated natural ventilation and air-conditioning system)HOT FM First and Deepest Outdoor Underwater Live Radio Broadcast in Open Sea by Radio Personalities (Max Depth: 10.2 meters, Time: 90 minutes)
THONG EMPIRE SDN. BHD. Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year (25,037 Bowls Sold, August 2024 to July 2025)
EIST SYSTEM SDN. BHD. Highest Number of Multi-Sector Business Collaborations Achieved by a System Solution Company in One Year (110 Collaborations Across 68 Sectors in 2024)
SMART ONE EDUCATION GROUP Most Cumulative Bahasa Melayu & Bahasa China Seminars Delivered in Schools to Teachers and Students by Two External Language-Specific Facilitators in 20 months (327 Seminars Reaching 202,400 Students and 3,700 Teachers, January 2024- August 2025)
LA LOUIE HOLDING SDN. BHD. First Mirror-Finish Stainless Steel Bull Sculpture with the Most Individually Assembled Parts — 2,969 Components (Comprising 2,892 individually cut pieces and 77 screws; weighing 3.8 metric tons; measuring 4.2 meters in length and 2.8 meters in height)
DAJING TCM SDN. BHD. First TCM Cafe Chain to Integrate AI Health Screening for Real-Time Diagnosis and Herbal Tea Recommendations from Patented TCM FormulasCLAIRE ORGANICS GROUP SDN. BHD. First Natural Personal Care Brand Founded by a Certified Aromatherapist Since 2012, with the Highest Soother Balm Sales and the Highest Number of KindBeauty Sustainability Workshops Organized Over Two Years (209,539 units sold, 110 workshops conducted, September 2023 – August 2025)JOY PARADISE HOLIDAYS SDN. BHD. First Japan-Focused Travel Agency to Serve the Most Travellers In Private Customized Japan Tours In One Year (16,865 pax, 2024)WELLOUS SDN. BHD. First & Largest Physical Digital AI Commerce Summit (Gathering 3,520 Registered Digital Entrepreneurs, Affiliates & Creators; Featuring 50 Global Speakers; Welcoming Attendees from 65 Countries)PT. OUS NUSANTARA INDONESIA Most Collagen Chewable Tablets Featuring Triple Peptide Sold in a Single Year (431,601 Units, USD25.3 Million | IDR 417.5 Billion, July 2024 – July 2025)ES PRODUCATION SDN. BHD. Highest Monthly Sales Generated by a Single Wireless All-in-One Portable Smart Projector Featuring Integrated WPS, Custom Rechargeable Power Bank, and 2-Year Guarantee (RM1,413,000 in May 2025)ASIA PACIFIC UNIVERSITY OF TECHNOLOGY AND INNOVATION (APU) AND MALAYSIA DIGITAL ECONOMY CORPORATION (MDEC) Largest On-Site AI Hackathon Organized by Academia and Industry (Consisting of 1,547 University Students and 194 Industry Professionals; Overall 1,741 Total Registered; 20 Industry Mentors Engaged; and RM 110,000 Total Prize Pool)ORIENTAL DRUM INTERNATIONAL Largest Simultaneous Performance of Oriental Drums, Malay Drums, Indian Drums and Resonant Objects as Drums (12,380 Drummers, 4,810 Drums, 7,570 Individuals as Healthful Drums) HONOR TECHNOLOGY (MALAYSIA) SDN. BHD. Top-Selling Mid-Range Smartphone Series (HONOR X9a, HONOR X9b, HONOR X9c – 56% Market Share in Malaysia, as of September 2025)VEE BERHAD Longest Extended Warranty Coverage for Intelligent-AI Home System (with Options of: Extended 10-Years Warranty, Extended 20-Years Warranty, and Extended Lifetime Warranty)
ES PREMIUM HOLDINGS SDN. BHD. Highest-Valued Car Number Plate on a Test-Drive Vehicle (Valued at RM488,000)
ESIGET HOLDING INTERNATIONAL SDB. BHD. First AI Yi-Jing Qi Men Dun Jia Time-Cipher Big Data Application Conference SeriesTHE ML KITCHEN SDN. BHD. Most Mala-Based Items Sold by a Direct-Owned Home-Grown Mala Restaurant Chain Since 2018 (Approximately 1,520,000 items sold, with total revenue of RM 27,360,000+ across 9 outlets)NEXTGREEN GLOBAL BERHAD First Green Technology Park Adopting Circular Economy Model with Patented Technology to Convert Oil Palm Biomass into EFB Pulp and Paper First Integrated Oil Palm Biomass Processing Hub Since 2022SME CORPORATION MALAYSIA Largest ASEAN SME Trade Event 2025 (Featuring 370 Exhibitors Across B2B and B2C Sectors, 300 Business Matching Sessions, 8 Multi-Forum and Activities, and Over 10,000 Trade and Public Visitors Expected)DRAGON HOTPOT Most Hotpot Ingredient and Soup Base Variety by an Australian Mala Hotpot Brand (162 ingredients from self-service rack and 10 soup bases)
KUNKWAN SDN. BHD. Most Non-Chinese Adult in Online Mandarin Classes Since 2014 (442,652 students)
YELAOSHR Most Franchise MOAs Acknowledged in a Day Achieved through the First Malaysian Personalized Education Brand Recognized by HundrED for Global Scalability (66 MOAs acknowledged) First Language Center Brand to Introduce a Trilingual One-on-One Formative Age Personalized Learning Programme for 3–12-Year-Olds Since 2005, with the Highest Number of Registered Students in 13 Years (110,224 registered students, 2012–2025)
Defining Legacy Through Measurable Excellence
The ASEAN Records Gala Night was more than a ceremony — it was a powerful affirmation of what it means to pursue excellence across borders and industries. With 108 represented record holders and 163 recognitions announced, the event marked an unprecedented milestone for ASEAN’s collective achievements.
As ASEAN Records continues its mission to recognise measurable excellence, preserve legacies, and celebrate unity through verified milestones, this year’s Gala stands as a timeless reminder: together, we are not just keeping records — we are defining history.
The ASEAN Records Gala Night 2025, held on 22 October 2025 at the Andaman Grand Ballroom, Kuala Lumpur, was a powerful celebration of verified achievement, regional unity, and measurable excellence. Among the highlights of the evening was the appreciation ceremony, where previously certified record holders were formally represented and honoured a prestigious moment in the spotlight.
This symbolic representation marks a proud moment for each record holder, providing public recognition of their verified milestone and continued impact across ASEAN. In total, 108 record holders were officially represented at the Gala, underscoring the platform’s commitment to celebrating factual, data-backed success.
A Night of Appreciation
Featured below is the first group of record holders who were formally acknowledged at the Gala, presented in accordance with their verified record titles and achievements:
ASIA BIG POWER SDN. BHD. Largest Rooftop Beverage Can Replica (10.6m tall, 6m diameter)CITY COIN LAUNDRY SDN. BHD. Largest Self-Service Laundromat Chain in ASEAN with 760 outletsREST N GO APP SDN. BHD. Largest Deployment of Vending Massage Chairs in ASEAN with 6,691 vending massage chairs deployed across seven ASEAN countriesNEOMISENS CLASSIC ELEMENTS SDN. BHD. Largest Hamper Brand by Cumulative Sales achieving cumulative sales of RM119,508,107.81 (636,089 units) from 15th July 2013 to 17th November 2024
SOUPER TANG RESTAURANT GROUP SDN. BHD. Largest Restaurant Chain Specializing in Chinese Herbal Cuisine with 21 outlets totaling 57,060 square feet
BRANDING ASSOCIATION OF MALAYSIA First and Largest Business Association-Led Flash Mob Featuring Cultural Heritage Attire at a UNESCO Heritage SiteXMEGAMI SDN. BHD. First and Largest Pink-Themed Festival Featuring Local Product Booths, Heritage Replicas, and Interactive Activities (25,000 Square Feet)KINO BIOTECH (M) SDN. BHD. Largest Extra-Large Packaging for Chinese New Year Health and Wellness Gifts: The Biggest Symbol of Wellness and Prosperity (112 cm x 70 cm x 22 cm) Most Awarded Collagen Brand with 188 Consecutive Gold Wins and Global Recognitions Since 2002
MARINE GOLD MARKETING SDN. BHD. First Grower and Manufacturer of Healthy Sweet Corn Snacks, Featuring Organic Purple Corn Gelato and Corn-in-Cup, Delivered Fresh from Homegrown Crops to Kiosks in Under 24 Hours
FIPPER MARKETING SDN. BHD. Most Multi-Colored Slipper Brand – 1,742 color combinations Fastest Retail Outlet Expansion by a Homegrown Footwear Brand Over a 4-Month Period (28 Outlets, April to July 2025)
W.E. ACADEMY SDN. BHD. First Academy to Deliver Corporate DISC Communication and Relationships Training in Three Languages, Conducted by the Same Trainer with 18 Years of Expertise
DICKFIELD INDUSTRIES (M) SDN. BHD. Largest Pixiu Statue – 16.8ft Tall, 688 Kilograms, Constructed from High-Density Polystyrene Largest Twin Lion Dance (1.8m width × 4.5m height × 10m length)
EXCELLENT FOODTECH SDN. BHD. First Manufacturer to Export Processed Bird’s Nest Products Specialized in Pure Bird’s Nest Instant Drinks and Concentrated Drinks to the Most Countries (5 Countries)
GOOD TASTE MALAYSIA SDN. BHD. Fastest Expanding Wonton Egg Noodle Chain, Established in 1970 with a Three-Generation In-House Noodle Recipe and Signature Dark-Colored Sauce, Achieving Its Largest Expansion with 12 New Outlets in 2024
MORE ENTERTAINMENT SDN. BHD. First Chinese-Language Film to Achieve the Most International Awards (28), the Most Festival Nominations (69), and Screenings Across 26 Cities in 21 Countries
A’HAN THAI SEAFOOD RESTAURANT COPPER MANSION (SG LONG) SDN BHD First and Largest Pork-Free Thai Floating Pavilion Restaurant – 66 Pavilions Across 6,166 sqmKL WELLNESS CITY (H) SDN. BHD. First Integrated Healthcare and Wellness Developer to Stage a Chinese New Year Performance Featuring a Self-Composed and Copyrighted Song with a Choreographed Dance in Cultural Attire
COPPER MANSION (SG LONG) SDN. BHD. First and Largest Pork-Free Thai Floating Pavilion Restaurant – 66 Pavilions Across 6,166 sqm
INS TECH INTERNATIONAL SDN. BHD. Highest Annual Payout in Healthcare Affiliate-Driven E-Commerce Platform (2024) RM43.31 Million Revenue, RM26.04 Million (60%) Distributed to 235 Affiliates , with RM159,849 Top Monthly Income Earned by a Single Affiliate Highest Annual Sales Revenue for an Own-Brand Eye Supplement via an Affiliate-Driven E-Commerce Platform RM23,13 Million (2024)
CYGNUS TECHNOLOGY SOLUTIONS SDN. BHD. First Integrated Managed IT Systems Provider (iMSP), Delivering End-to-End IT Infrastructure (ITI) Setup, Cybersecurity, and Private Cloud Solutions to 445 Cyber Insurance-Compliant SME Clients since 2010 Largest Virtual General Meeting Provider, Hosting the Highest Number of Meetings on a Private Cloud with Live-Voting Results (270 meeting since 2020)
WESTWOOD CLINIC First Physical Wellness Clinic to Integrate Patented AI Voice Biomarker Technology for Digital Mental Health Diagnosis and Intervention
INHOME DINING SDN. BHD. Highest Total Revenue for Pork-Free Poon Choi Sales Through a Single Online Platform 23,984 Units Sold, Generating MYR 5,064,509.20 from January 2023 to November 2024ONE UNIVERSAL PRODUCTION SDN. BHD. Largest Gathering of Ultraman Fans in Malaysia (270 fans)ROSEWHITE GROUP SDN. BHD. First NMN + Glutathione Supplement to Receive Government Certification (MAL Certified by KKM) with the Highest Documented 400mg NMN Per Serving First NMN & Collagen-Infused Peel-Off Facial Wrapping Mask with 9 Probiotic Complex and Kolmar’s Patented Anti-Aging Primula Veris ExtractST ROSYAM MART SDN. BHD. First 24/7 Wholesale and Retail Chain Supermarket Innovatively Offering 21 Complimentary Public Services, Including a Convenient Drive-Through ExperienceTDOX (M) SDN. BHD. First Private Clinic With an In-House cGMP-Certified Regenerative Medicine Laboratory to Conduct a Preclinical Study on Human Umbilical Cord Wharton’s Jelly MSC-Based Exosome Therapy for the Treatment of Metabolic SyndromeMACTION SDN. BHD. Highest Participant Enrollment in Paid Chinese-Language Franchise and Licensing Training Courses from a One-Stop Private Franchise Academy Offering Training and Franchise License Application Support Since 2019 (3050 Participants)LNM WEALTH ADVISORY SDN. BHD. First Financial Services Firm to Establish 3 NGOs Since 2018, Facilitating Flood Relief Aid for 278,188 Families, Benefiting 1,405,844 Individuals, with In-Kind and Monetary Donations Totaling RM 17,421,057 Over 7 Years (2018–2024)
PHASE 2 (M) SDN. BHD. First Taiwanese Restaurant to Offer a Military Village-Style Set Meal Featuring Award-Winning Braised Pork Rice
EF STORE SDN. BHD. First Halal Natural Plant-Based Avocado Soy Milk with the Highest Avocado Content – 30g Per Serving for a 180ml Drink, Equivalent to One Full AvocadoQIYE TECHNOLOGY SDN. BHD. Largest Charity Initiative for Sequential Screenings of the Same Film (Nezha 2) – 1,020 BeneficiariesHAI KEE HUNG SDN. BHD. Highest Volume of Frozen Premium Prawn Paste Sold in a Single Year, with Each Packet Containing Over 95% Prawn Content – 978,025 Packets/ 195,617 kg in 2024IBOOZEE First Halal Certified Fresh Fruit Juice Automated Vending Machine First Automated Dual Fresh Fruit Juice MachineMALAYSIA AUTOMOTIVE ROBOTICS AND IOT INSTITUTE (MARII) First and Longest Multi-Nation EV Convoy, Covering 10,432 KM Across 72 Cities in 9 Countries Within 22 Days Largest Outdoor Obstacle Test Drive Zone at an Autoshow-5.1 Kilometers of Purpose-Built TrailMALAYSIA FRANCHISE ASSOCIATION (MFA) Longest-Running Annual Franchise Exhibition – 32 Editions Since 1994MY US PIZZA SDN. BHD. Most Localized Pizza Flavours Created by a Malaysian Homegrown Brand Since 1997 (88 Flavours)VANILLA MILLE CREPE KITCHEN SDN. BHD. First and Most Flavors of Halal-Certified Mille Crepe Cakes (Certified under JAKIM.700-2/3/1 044-09/2024, issued on 1st December 2024, for 27 unique flavours)BATTERY4U SDN. BHD. First and Largest Direct-Owned Car Battery Retailer by Branch Count and Floor Area (104 Branches Covering 178,048.61 Sq Ft)PROFLIM ADVANCE MATERIAL (SEA) BHD. First Window Film with 62% Total Solar Energy Rejection at 70% Visible Light Transmission, Awarded Red Dot Best Product Design 2023BEUTEA HOLDING SDN. BHD. Most Jasmine Grape Tea Sold in One Year (1,029,121 Cups from 1 May 2024 to 30 April 2025)ORIENTAL KOPI HOLDINGS BERHAD Most Char Kway Teow, Egg Tarts, Kaya Butter, Kopi, Nasi Lemak, Polo Buns, Rojak, Curry Laksa, Mee Siam Sold in a Year (from 1 May 2024 to 30 April 2025)ORGANIC FACE SDN. BHD. Most Hand-Skill Face and Eye Gua Sha Treatments Without Aesthetic or Medical Methods by a Single Skincare Outlet Since 2015 (8,489 Treatments Logged)CHONGDEE TEAHOUSE First Naturally Brewed Colourless Thai Tea Made from 100% Ceylon Leaves via In-House Steam Distillation Certified Free from Synthetic Food ColouringGREAT WALL MOTOR MALAYSIA First Hybrid SUV Fuel Efficiency Challenge with the Longest Single-Tank Distance and the Most Verified Owners Exceeding 1,000 KM in Real-World Driving Conditions (Top Distance: 1,242 KM | 38 Verified Owners Achieved Over 1,000 KM)ISUKA TIRES MARKETING SDN. BHD. First Specialty Tire Brand Serving Diverse Industrial Sectors with Export-Oriented Solutions (7 Sectors)BANGI RESORT HOTEL First Durian Friendly Hotel and Resort Since 2018BANGI RESORT HOTEL First B2B Durian Festival Featuring Fresh Durian Since 2018BANGI FARM RESORT First Regional-Level Durian Competition Since 2018ALIST ACADEMY MALAYSIA Highest Number of National Representatives Trained for Overseas Kids’ Modelling Competitions and Pagaents in Two Years (103 Models Across 18 International Events, 2023-2025)
MALAYSIAN GIFTS & PREMIUM ASSOCIATION (MGPA) Largest Gifts and Premium Trade Fair (Covering 58,110 Square Feet, Featuring 301 Booths Across 22 Product Categories in the Business Gifting Industry)
ZENRICH ALLIED SDN. BHD. Largest Annual Volume of Japanese Wagyu Imported in One Year (600 Cattle Yielding 192,000 Kilograms, Equivalent to 12.86 Million Slices at 15 Grams Each, Achieved in 2024)
VINCE ACADEMY SDN. BHD. First Chinese-Language Property Coaching Program with 3-Month Training Reaching RM1,134,772.00 In Combined Monthly Rental Income Generated by 187 Participants (December 2024)
GLOBAL CULINARY CHALLENGE MALAYSIA (GCCM) Highest Number of Participating Countries in a Global Culinary Challenge Held in Malaysia and Endorsed by the World Association of Chefs’ Societies (689 chefs from 31 countries)
JOHAN SPEAKING ACADEMY (M) SDN. BHD. Most Cumulative Outdoor Public Speaking Sessions by Children Aged 5 to 17, Trained by a Single Public Speaking Academy Since 2015 (6869 Sessions)RESTAURANT FOUR SEAS SDN. BHD. First Restaurant to Serve Freshly Made Authentic Traditional Charcoal Claypot Boiled Soup Daily (With Double Water Filtration, No MSG, No Preservatives, and Over 100 Individual Pots Served Daily)AUNTIE MICHELLE RESOURCES (M) SDN. BHD. Fastest Simultaneous Renovation of 39 Condominium Units into Fully Furnished Homes in 192 Cumulative Working Hours Within One Month (November – December 2025)BELLE & ROSE ESSENTIAL OILS SDN. BHD. Highest Annual Sales Achieved by a Fully Rose-Based Essential Oil Brand with Locally Made Products Exported to 18 Countries (RM4,742,809.81 from 1 April 2024 to 31 March 2025)MAXSMART SDN. BHD. First Co-Meeting Event Space and Experience Centre Featuring Full MAXHUB Smart Collaboration Tools, Interactive Displays, and Unified Communications (UC) Products for Large-Group Hybrid Engagements
One Stage, Countless Stories of Impact
The ASEAN Records Gala Night 2025 was more than a night of accolades — it was a vibrant tribute to the stories, values, and innovations that drive ASEAN forward. Each represented record is a reflection of years of passion, perseverance, and purpose. Together, they form the foundation of a shared legacy of excellence.
The ASEAN Records Gala Night 2025, held at the Andaman Ballroom, Kuala Lumpur, was graced by the esteemed presence of Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam, Yang di-Pertua Negeri Melaka, who attended the celebration as the Guest of Honour, in recognition of regional unity and verified excellence.
During the evening, Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam was officially recognised by ASEAN Records for: First and Only Sitting State Governor in ASEAN to Receive a National Sports Leadership Award (Anugerah Tokoh Sukan Negara, presented by His Majesty the Yang di-Pertuan Agong on 13 May 2024)
This recognition highlights his contributions to public service, youth and sports development, and his unique role in championing national unity through sports.
Asia Records Officially Launched — Officiated by Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam
In addition to receiving his ASEAN Records recognition, Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam officiated the official launch of Asia Records, a new continental-scale platform dedicated to recognising Asia’s most outstanding achievements in innovation, enterprise, culture, and global impact.
While Asia Records and ASEAN Records operate as independent entities, they share a common purpose — to document measurable, verifiable, and inspiring accomplishments that define the spirit of regional and continental excellence.
Tun Ali Rustam’s presence signified a strong endorsement of continental collaboration and a shared vision for elevating Asia’s profile on the global stage.
A Night of Inspiration and Regional Pride
The launch ceremony was witnessed by over 550 guests, including regional record holders, ministry representatives, corporate leaders, and media. As Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam took the stage, the hall responded with a standing ovation — a testament to the respect he commands throughout Southeast Asia.
As the Governor of Melaka, his leadership has made significant contributions to sports, tourism, heritage preservation, and youth empowerment — all of which continue to shape Melaka’s role as a progressive and inclusive state.
With Deepest Appreciation
We extend our sincere gratitude to Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam for honouring the event with his presence and for officiating the historic launch of Asia Records. His enduring leadership continues to inspire excellence, unity, and vision — across both ASEAN and the broader Asian continent.
In a defining moment for regional recognition, ASEAN Records has officially launched Asia Records, expanding its reach beyond Southeast Asia to honour extraordinary achievements across the entire continent.
This historic milestone was unveiled at the ASEAN Records Gala Night, held in conjunction with Malaysia’s ASEAN Chairmanship and the upcoming 47th ASEAN Summit — a pivotal occasion as Malaysia leads the region on the global stage.
The launch ceremony was officiated by Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam, Yang di-Pertua Negeri (Governor) of Melaka, alongside with Mr Rizal bin Dato’ Nainy, Chief Executive Officer of SME Corporation Malaysia, Mr Chua Choon Hwa, Deputy Secretary General (Tourism) of Ministrry of Tourism, Arts and Culture (MOTAC), MrEldrick Koh and Ms Gillian Ooi, Managing Directors of ASEAN Records and Asia Records,
From ASEAN to Asia: A Bigger Stage for Continental Excellence
Founded on the principle of measurable and verifiable excellence, Asia Records recognises the highest levels of achievement across innovation, culture, enterprise, tourism, sustainability, and global impact.
It builds on the strong foundation of ASEAN Records, which has surpassed 200 certified achievements across Southeast Asia since its official launch in November 2024.
With the domainsecured since 2013, Asia Records is positioned as a globally trusted platform governed by international credibility standards — offering individuals, businesses, and changemakers a larger platform to document history, showcase progress, and unite the region under excellence.
“We don’t just keep records — we define history for ASEAN and Asia.”
A Night of Milestones at the ASEAN Records Gala Night
Held at a prestigious venue in Kuala Lumpur, the ASEAN Records Gala Night 2025 marked several historic achievements in a single evening:
48 newly certified records presented
8 upcoming record attempts announced
108 previously certified records acknowledged
Over 550 distinguished guests in attendance
This became the largest gathering ever organised under ASEAN Records — a true celebration of verified impact and regional excellence.
Asia Records Launch Highlights
The launch ceremony of Asia Records also featured a joint press statement from ASEAN Records and Asia Records.
The side launches of:
ASEAN Tourism Records, endorsed by ASEANTA
Asia Tourism Records, the continental counterpart
These initiatives aim to further elevate Asia and ASEAN as cultural and tourism powerhouses, aligning with shared goals for sustainability and regional pride.
The evening also included the ASEAN Street Exhibition, featuring cultural showcases from all 10 ASEAN member states and Timor-Leste, celebrating unity in diversity.
Visit Malaysia 2026 Preview and Mascot Showcase
A featured segment unveiled Wira and Manja, the official mascots of Visit Malaysia 2026, representing the Malayan sun bear as a national symbol of conservation and hospitality.
50 pairs of mascots paraded the venue — igniting excitement for the upcoming tourism campaign and Malaysia’s cultural leadership in ASEAN.
Official Record Recognition Highlights
The evening also recognised to Tun Seri Setia Dr. Haji Mohd Ali bin Mohd Rustam, officially inducted into ASEAN Records as the: First and Only Sitting State Governor in ASEAN to Receive a National Sports Leadership Award (Anugerah Tokoh Sukan Negara, 13 May 2024)
Mark & Pinky, internationally acclaimed Malaysian illusionists, who: Broke the World Record for Most Costume Change Illusions in One Minute (Officially certified by Asia Records — performed live at the gala)
About Asia Records
Asia Records is a continental expansion of ASEAN Records, committed to recognising the most impactful achievements across Asia — in culture, innovation, sustainability, and enterprise. It is positioned to become Asia’s leading professional recognition platform, governed by rigorous standards of verification and integrity.
Dragon Hotpot, the Australian-founded hotpot sensation known for its authentic Sichuan-style mala experience, has officially been recognised by ASEAN Records for achieving the milestone: Most Hotpot Ingredient and Soup Base Variety by an Australian Mala Hotpot Brand (162 ingredients from self-service rack and 10 soup bases)
This official ASEAN Records was proudly presented to Jeremy Chia and De Jie Hau, Master Franchisees for Malaysia, along with David Loh and Louis Kuo, Brand Founders of Dragon Hotpot. The presentation took place at Dragon Hotpot’s flagship location in Low Yat Park, Bukit Bintang, where the brand’s signature self-service rack and customisable soup base system were on full display.
A Customisable Feast Like No Other
This record celebrates Dragon Hotpot’s unmatched dedication to personalised hotpot dining — offering an extensive 162-ingredient self-service selection, including premium meats, fresh seafood, handmade meatballs, assorted vegetables, tofu varieties, and over a dozen types of noodles. These are paired with 10 authentic soup bases, such as the famous Sichuan Mala Broth, Collagen Bone Soup, and Tomato Herbal.
The variety not only allows diners to customise their bowl to their unique taste, spice level, and dietary needs — it also delivers an immersive cultural experience deeply rooted in Sichuan cuisine.
From Melbourne to Malaysia — A Mala Movement
Since launching in Melbourne, Dragon Hotpot has grown into a globally recognised brand with dozens of outlets, including across Australia, China, and Southeast Asia. Its expansion into Malaysia through Taste of Hotpot Malaysia Sdn Bhd has brought the brand’s fiery reputation to a new generation of foodies in Kuala Lumpur.
“This recognition from ASEAN Records affirms our mission to provide the most diverse and high-quality hotpot experience in every country we enter,” said David Loh, Brand Founder. “Malaysian customers have embraced the brand with open arms — and we are committed to continuously delivering innovation, authenticity, and flavour.”
About Dragon Hotpot
Dragon Hotpot is a fast-growing, self-service Mala hotpot brand known for its wide variety of customisable bowls served. Combining fast service, fresh ingredients, and authentic flavours, the brand delivers a unique experience where every bowl is weighed, cooked, and seasoned to perfection based on each customer’s chosen ingredients.
The brand continues to grow in Asia and globally — proving that spicy, comforting, made-to-orderhotpot has a place in every major city. For more information, visit: https://www.dragonhotpot.com.au
Kunkwan International Mandarin Training Centre has been officially recognised by ASEAN Records for achieving a remarkable milestone in the field of language education and cultural outreach: “Most Non-Chinese Adults in Online Mandarin Classes Since 2014”A total of 442,652 non-Chinese adult learners across ASEAN and beyond
This prestigious recognition was presented during an official ceremony held at Dewan TAR UMT — a symbolic moment reflecting the founder’s belief in purposeful learning and cultural alignment. The ASEAN Records certificate was formally presented to Mr Kent Ng Kun Kwan, Founder of Kunkwan and a passionate advocate of cross-cultural understanding through language.
A Milestone in Language, Unity, and Inclusivity
The recognition by ASEAN Records celebrates more than numerical achievement — it honours Kunkwan’s visionary commitment to making Mandarin accessible to non-Chinese learners from all walks of life.
Since its founding in 2014, Kunkwan International Mandarin Training Centre has transformed the learning experience for over 442,000 non-Chinese adults, providing a welcoming platform where language becomes a bridge, not a barrier.
By cultivating inclusive classrooms online and on-ground, Kunkwan has created a vibrant learning community that brings together diverse ethnicities, cultures, and aspirations across Southeast Asia — united by a shared desire to connect, understand, and grow.
“Language taught me that understanding conquers fear — and when we learn to know one another, love naturally follows.” said by Kent Ng Kun Kwan, author of “Tak Kenal Maka Tak Cinta”(“You Don’t Know, So You Don’t Love”)
A Vision of Cultural Harmony Through Language
The impact of Kunkwan’s work goes beyond traditional education. It reflects a deep-rooted mission to create mutual respect among ASEAN communities through language empowerment, cultural empathy, and lifelong learning.
Through its innovative and accessible online Mandarin learning model, Kunkwan has redefined what it means to teach a language in the 21st century:
Interactive digital platforms accessible from anywhere
Culturally adaptive instructors trained to engage diverse learners
Courses tailored for professional, personal, and social use
A vibrant learning network of students from Malaysia, Indonesia, Thailand, Singapore, the Philippines, and beyond
This inclusive ecosystem allows adults — even those without prior exposure to Mandarin — to thrive in a supportive, encouraging environment, free from fear or judgment.
Redefining the Purpose of Language Education
As a regional pioneer in Mandarin language instruction, Kunkwan’s success lies not only in student numbers, but in transforming perceptions. By empowering non-Chinese individuals to embrace Mandarin, it dismantles stereotypes, breaks down barriers, and fosters harmony across multicultural societies.
This achievement is not merely a record — it’s a movement. One that repositions language as a unifier, and not a divider. One that promotes the belief that anyone, regardless of background, can learn and love a new language when taught with patience, empathy, and purpose.
About Kunkwan International Mandarin Training Centre
Kunkwan International Mandarin Training Centre is one of Southeast Asia’s leading Mandarin education providers, specialising in accessible, technology-driven learning for adult students. Founded in Malaysia, Kunkwan has grown into a regional movement — enabling over 442,652 non-Chinese learners to embrace Mandarin with confidence and clarity.
With a mission to promote understanding through language, Kunkwan continues to set new standards in linguistic inclusivity, cultural harmony, and education innovation. To learn more about Kunkwan’s programs, visit: www.kunkwan.com(or replace with relevant site if different)
Nextgreen Global, Malaysia’s trailblazer in green industrial innovation, has officially been recognised by ASEAN Records for achieving the milestone: First Integrated Oil Palm Biomass Processing Hub Since 2022
The official ASEAN Records certificate was proudly presented to Dr. Kelly Lim Kah Yen, Executive Director of Nextgreen Global, during a ceremony held at the company’s flagship Green Technology Park (GTP) in Pekan, Pahang. The event was witnessed by YBhg. Datuk Dr. Ching Thoo, Secretary-General of the Ministry of Natural Resources and Environmental Sustainability, reflecting the national importance of sustainable circular solutions.
“This record validates our long-term commitment to green infrastructure and our vision to lead ASEAN’s transition into a truly circular and sustainable economy,” said Dr. Kelly Lim. “We are proud to pioneer a solution that brings together industrial efficiency, environmental stewardship, and socio-economic development.”
Pioneering an ASEAN-first Biomass Hub
This record recognises the development and successful operation of the Green Technology Park as the first fully integrated biomass processing facility in ASEAN. Since 2022, the hub has functioned as a centralised, scalable ecosystem capable of converting large volumes of palm oil industry waste into multiple value-added products.
These include:
EFB pulp and paper
Biodegradable packaging materials
Organic fertiliser and agrofeed
Treated liquid waste repurposed as agricultural nutrients
Renewable energy from biomass fuel
More than just a plant, the GTP serves as a national demonstration model for circular economy implementation, designed to be replicated across other industrial zones in Malaysia and Southeast Asia.
About Nextgreen Global
Nextgreen Global is listed on Bursa Malaysia and stands at the forefront of sustainable industrial transformation. With its focus on clean technologies and closed-loop production systems, the company aims to maximise theeconomic value of oil palm biomass while minimising environmental harm.
Nextgreen’s Green Technology Park is a flagship initiative to showcase how waste from Malaysia’s largest commodity sector can be transformed into renewable resources that drive growth, innovation, and ESG leadership across ASEAN. For more information, visit: https://www.nextgreenglobal.com
